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general/OPERATOR_GUIDE.md

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+# Crimson Leaf LLC — Operator Guide
+
+> **For:** Human operators (Peter, David, or any authorized user)
+> **Purpose:** How to interact with Crimson Leaf to start the incubation pipeline and navigate the operator gates.
+
+---
+
+## What Crimson Leaf Does
+
+Crimson Leaf is a holding company that **designs and deploys autonomous business units**. It does not write content, build software, or serve clients directly. Its only product is other companies.
+
+**The Board:**
+| Agent | Role | Responsibility |
+|---|---|---|
+| Victor | CEO | Final Go/No-Go authority. Chairs boardrooms. Drives strategy. |
+| Nolan | CTO | Maps business designs to PAE templates and tools. |
+| Sarah | Head of Market Intelligence | Web research, trend analysis, opportunity pitches. |
+| Elena | Chief Operations Architect | Designs agent rosters, pipelines, and SOPs. |
+
+---
+
+## How to Start the Pipeline
+
+Post a message to **#crimson-leaf-general** describing what you want to explore. Be as broad or specific as you like:
+
+**Examples:**
+- `Explore opportunities in the legal services industry for AI agents`
+- `Is there a market for AI-powered e-commerce product description writing?`
+- `Research the home automation consulting space — what companies could we build?`
+
+Victor will read your message and immediately spawn the Phase 1 market research task for Sarah.
+
+---
+
+## The 3 Operator Gates
+
+The pipeline **pauses** three times and waits for your input before continuing:
+
+### 🛑 Gate 1 — Select a Concept (after Phase 1: Market Research)
+Sarah will present 3 business concepts ranked by opportunity strength. You choose one to proceed with.
+
+**How to respond:**
+- `"Go with concept #2"` — selects the second concept
+- `"None of these, try legal tech instead"` — redirects Sarah to a new industry
+- `"Kill this"` — terminates the pipeline
+
+### 🛑 Gate 2 — Approve Design Direction (after Phase 2: Board Alignment)
+The board will produce a Company Design Specification. You review the direction before 4 parallel review tasks start.
+
+**How to respond:**
+- `"Looks good, proceed"` — starts the parallel review cycle
+- `"Change the revenue model to subscription"` — sends feedback; Victor may call another boardroom round
+- `"Kill this"` — terminates the pipeline
+
+### 🛑 Gate 3 — Green Light Bootstrap (after Phase 5: Design Polish)
+This is the **final gate**. Saying yes creates a real company with real agents and templates. Review carefully.
+
+**How to respond:**
+- `"approved"` — creates the company
+- Any other response, silence, or delay = no company is created
+
+---
+
+## What Happens After Bootstrap
+
+1. A new Gitea repository is created for the company
+2. The company's agents are hired
+3. The company's templates are procured
+4. The company's CEO receives TASK-000 and begins operating independently
+
+**Crimson Leaf's job is then done.** We do not manage companies after deployment.
+
+---
+
+## Tips
+
+- **Be patient at boardrooms.** The design phase can take several rounds of debate. This is by design.
+- **Kill early, not late.** If a concept doesn't feel right at Gate 1, kill it. Phase 2 is expensive.
+- **Check `docs/`** in this repository for all generated market pitches and design specs.
+- **Check `rag/portfolio.md`** to see the full ledger of incubated and killed companies.