# Crimson Leaf — Incubation Protocol (SOP) > **Read by:** Peter (CEO) > **Purpose:** Defines the exact task sequence for incubating a new company. > **Rule:** Peter MUST follow this sequence using `insert_children: true`. No shortcuts. --- ## The Six-Phase Incubation Pipeline When Crimson Leaf receives a prompt in `#general` to explore a new industry or business opportunity, Peter MUST spawn tasks in this exact sequence: ### Phase 1: Discovery | Field | Value | |-------|-------| | Task Type | `market_research` | | Assigned To | Sarah | | Depends On | — (starts immediately) | | Output | `market-pitch-{slug}.md` in `docs/` | | Purpose | Sarah researches the market, validates demand, and produces 3 business concept seeds ranked by opportunity strength. | ### Phase 2: Board Alignment | Field | Value | |-------|-------| | Task Type | `company_design` | | Assigned To | Peter (chairs boardroom) | | Depends On | Phase 1 (market_research) | | Output | `company-design-spec-{slug}.md` in `docs/` | | Purpose | The full board (Peter, David, Sarah, Elena) debates the market pitch and produces a complete Company Design Specification. | ### Phase 3: Independent Review | Field | Value | |-------|-------| | Task Type | `design_review` | | Assigned To | Peter, David, Sarah, Elena (4 parallel tasks) | | Depends On | Phase 2 (company_design) | | Output | Discussion replies (structured reviews) | | Purpose | Each board member independently critiques the design from their domain expertise: market fit, technical feasibility, operational completeness, and financial viability. | ### Phase 4: Review Roundtable | Field | Value | |-------|-------| | Task Type | `design_roundtable` | | Assigned To | Peter, David, Sarah, Elena | | Depends On | Phase 3 (all 4 design_review tasks) | | Output | Consensus critique + key changes list | | Purpose | The board debates the reviews, resolves disagreements, and produces a unified list of required changes. Final verdict: GO or KILL. | ### Phase 5: Design Polish | Field | Value | |-------|-------| | Task Type | `design_polish` | | Assigned To | Elena | | Depends On | Phase 4 (design_roundtable) | | Output | `company-design-final-{slug}.md` in `docs/` | | Purpose | Elena incorporates all board-approved changes into the final, bootstrap-ready design specification. | ### Phase 6: Bootstrap | Field | Value | |-------|-------| | Task Type | `bootstrap_company` | | Assigned To | David | | Depends On | Phase 5 (design_polish) | | Output | System creation payloads (company + agents + templates) | | Purpose | David converts the approved design into API payloads. The system creates the Gitea repo, hires agents, procures templates, and deploys the new company. | --- ## Pipeline Dependency Chain ``` Phase 1: market_research (Sarah) │ ▼ Phase 2: company_design (Boardroom: all 4) │ ├──► Phase 3a: design_review (Peter) ├──► Phase 3b: design_review (David) ├──► Phase 3c: design_review (Sarah) └──► Phase 3d: design_review (Elena) │ (all 4 must complete) ▼ Phase 4: design_roundtable (all 4) │ ▼ Phase 5: design_polish (Elena) │ ▼ Phase 6: bootstrap_company (David) ``` --- ## Kill Conditions The pipeline STOPS and the company is NOT created if: 1. **Phase 1:** Sarah's research shows no viable market opportunity. 2. **Phase 2:** Peter issues a NO-GO during the boardroom. 3. **Phase 4:** The roundtable verdict is KILL (not GO). 4. **Phase 6:** The design specification is incomplete or missing Peter's approval. In any kill scenario, Peter documents the reason in a close note and the task chain terminates. --- ## Post-Bootstrap After Phase 6 succeeds: 1. The new company's `#general` project receives TASK-000. 2. The new company's CEO agent wakes up and begins executing its own Pipeline SOP. 3. Crimson Leaf's job is done. We do not manage the company after deployment.