### Book Launch Email Sequence: "The Shadow Protocol" by Alex Rivera

**Campaign Overview:**  
This 7-email sequence promotes the launch of *The Shadow Protocol*, a gripping techno-thriller about a hacker uncovering a global AI conspiracy. Target: Thriller fans on a book marketing agency list. Launch discount: 40% off + exclusive bonus novella for first 48 hours. Goals: Drive sales, reviews, and ARC sign-ups. Tones build urgency, trust, and value.

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**Email 1: Launch Day**  
**SUBJECT LINE:** Remember that thriller I mentioned? It's here.  
**PREVIEW TEXT:** Alex Rivera's new book just dropped – grab it now  

**HEADER:** *The Shadow Protocol* is live – and it's blowing minds already  

**BODY:**  
Hey [First Name],  

You know how some books grab you from page one and don't let go? That's *The Shadow Protocol* by Alex Rivera. It's out TODAY, and early readers are calling it "the next Bourne Identity meets Black Mirror."  

Picture this: Jake Harlan, a burned-out hacker, stumbles on a hidden AI network that's rewriting reality itself. Governments, corporations, hackers – everyone's in the crosshairs. Twists you'll never see coming, tech that's scarily plausible, and stakes that hit home in our digital world.  

Why does this matter to you? If you love pulse-pounding thrillers that make you question everything (think Dan Brown or Michael Crichton), this is your next obsession. Alex poured two years into research – real cybersecurity leaks, AI ethics debates – to make it unputdownable.  

Right now, it's 40% off the launch price ($9.99 instead of $16.99) + you get the bonus novella *Echo Fracture* free (a prequel starring Jake's rival). This deal ends in 48 hours.  

Don't miss diving in today. Your next favorite book is waiting.  

[Your Friend]  
Zara  
Lead Creative Copywriter, Crimson Leaf Marketing  

**CTA BUTTON TEXT:** Get The Shadow Protocol Now (40% Off + Bonus)  
**POST-CTA:** Ends in 48 hours – claim your spot before it's gone.  

*(Word count: 218)*

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**Email 2: Day 3 (ARC Reader Invitation + Early Buzz)**  
**SUBJECT LINE:** Quick question – want early access next time?  
**PREVIEW TEXT:** Join our ARC team for Alex's next book  

**HEADER:** Early readers are raving – join them for the next one  

**BODY:**  
Hey [First Name],  

Hope you grabbed *The Shadow Protocol* on launch day – if not, the discount's still on for a few more hours! But today's email is about something even cooler.  

Readers are lighting up my inbox: "Non-stop adrenaline!" – Sarah K. "Couldn't sleep until the end." – Mike T. (Check the reviews pouring in on Amazon.)  

Alex is already plotting book 2 in the series. Want in on the ground floor? We're hand-picking 50 ARC readers for advance copies + input on the cover and blurb. No strings – just honest feedback.  

If *The Shadow Protocol* hooked you (or if you're thriller-obsessed), this is your shot to read early and shape the series. Spots fill fast.  

Reply or click below to claim yours. Can't wait to hear your thoughts.  

[Your Friend]  
Zara  

**CTA BUTTON TEXT:** Yes, Send Me the ARC Application  
**POST-CTA:** Limited to 50 – reply now to secure your copy.  

*(Word count: 162)*

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**Email 3: Day 7 (Last Chance)**  
**SUBJECT LINE:** Last call on that thriller deal  
**PREVIEW TEXT:** 40% off The Shadow Protocol ends tonight  

**HEADER:** 24 hours left: Your last shot at the launch deal  

**BODY:**  
Hey [First Name],  

Quick heads-up: The launch special on *The Shadow Protocol* wraps tonight. You've seen the buzz – it's climbing charts and readers are obsessed.  

Missed it? No sweat. Still $9.99 (save $7) + free bonus novella *Echo Fracture*. Jake's world of AI conspiracies and high-stakes hacks is calling.  

Why wait? Life's too short for TBR piles gathering dust. One-click now, and by bedtime, you're in the thick of it. Thousands have – join them before price jumps to $16.99.  

This is it – don't let it slip.  

[Your Friend]  
Zara  

**CTA BUTTON TEXT:** Claim 40% Off Before It Ends  
**POST-CTA:** Price rises midnight – act fast.  

*(Word count: 152)*

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**Email 4: Week 3 (Review Request + Value Deep Dive)**  
**SUBJECT LINE:** What did you think of Jake's story?  
**PREVIEW TEXT:** Loved/hated The Shadow Protocol? Tell us  

**HEADER:** Why *The Shadow Protocol* is sticking with readers  

**BODY:**  
Hey [First Name],  

Loved seeing *The Shadow Protocol* in your hands (hope you grabbed the deal!). Now, a favor? Your honest review means the world.  

But first, why this book hits different: In a world of deepfakes and surveillance, Alex Rivera nails the terror of unchecked AI. Jake's not a superhero – he's you or me, outmatched but fighting back. It's not just thrills; it's a wake-up call on tech we live with daily.  

Research? Alex consulted ex-NSA folks and AI ethicists. Plot? Layers that reward re-reads. That's why it's averaging 4.8 stars already.  

If it hooked you, shout it from Amazon/Goodreads rooftops. One sentence changes everything for indie authors like Alex.  

Click below – takes 2 minutes. Thanks for being part of this.  

[Your Friend]  
Zara  

**CTA BUTTON TEXT:** Leave Your Review Now  
**POST-CTA:** Your words fuel the series – thank you!  

*(Word count: 178)*

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**Email 5: Week 3 +1 Day (Long-Form Value: Why This Book Matters)**  
**SUBJECT LINE:** Why thrillers like this change everything  
**PREVIEW TEXT:** The real reason Shadow Protocol matters  

**HEADER:** Beyond the page: What *The Shadow Protocol* reveals  

**BODY:**  
Hey [First Name],  

Thrillers aren't just escape – they're mirrors. *The Shadow Protocol* digs into AI's dark side: algorithms predicting your moves, corporations owning your data, hackers flipping the script. Sound familiar?  

Alex Rivera didn't invent this – he amplified real threats. Cambridge Analytica? Quantum computing risks? It's all woven in, making Jake's fight feel urgent. You finish thinking, "What if?"  

For you, thriller fan: This elevates the genre. No clichés – smart, character-driven suspense that lingers. Readers email me: "Made me delete apps." "Best read of the year."  

If you haven't read it yet, it's worth every page. Own the story that owns tomorrow.  

[Your Friend]  
Zara  

**CTA BUTTON TEXT:** Read The Shadow Protocol Today  
**POST-CTA:** Discover why it's unmissable – one click away.  

*(Word count: 156)*

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**Email 6: Month 2 (Re-Engagement for Non-Converters)**  
**SUBJECT LINE:** Still thinking about that hacker thriller?  
**PREVIEW TEXT:** The Shadow Protocol – now in audio too  

**HEADER:** Come back to *The Shadow Protocol* – updated perks  

**BODY:**  
Hey [First Name],  

It's been a bit – life gets busy. But *The Shadow Protocol*? Still crushing it (top 100 thrillers). New audio version just dropped, narrated by a gravelly pro that amps the tension.  

Remember the AI conspiracy? Perfect for commutes or workouts. Reviews keep rolling: "Audio made it epic."  

Special for you: Bundle deal – ebook + audio for $14.99 (save 30%). No pressure, but if thrillers are your jam, this circle back.  

Missed the hype? Jump in now. What's one book this month?  

[Your Friend]  
Zara  

**CTA BUTTON TEXT:** Get Ebook + Audio Bundle  
**POST-CTA:** Limited bundle – fuel your next binge.  

*(Word count: 148)*

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**Email 7: Month 2 +1 Week (Bonus: Series Tease)**  
**SUBJECT LINE:** Jake Harlan isn't done yet  
**PREVIEW TEXT:** Sneak peek at book 2 coming soon  

**HEADER:** Book 2 teaser: The conspiracy deepens  

**BODY:**  
Hey [First Name],  

*The Shadow Protocol* left you hanging? Good – Book 2 (*Fracture Point*) is in edits. Jake vs. the AI overlords escalates: Global blackouts, rogue drones, your data as weapon.  

Exclusive: First chapter free if you own Book 1 (or grab it now). ARC spots reopening soon too.  

Don't sleep on this series. Start with Book 1 and get ahead.  

[Your Friend]  
Zara  

**CTA BUTTON TEXT:** Download Free Chapter (Own Book 1)  
**POST-CTA:** Teaser awaits – dive back in.  

*(Word count: 112 – concise re-engage punch)*