## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE:** Hook
- **VISUAL NOTE:** Bold graphic with a question mark overlay on a stack of unsold books turning into a bestseller chart.
- **CAPTION:** Why do 90% of books flop on launch day? It's not the writing—it's the marketing blackout. 🚫📚 We've cracked the code for authors who want sales, not shelf dust.  
  #BookMarketing #AuthorTips #BestsellerStrategy
- **CTA:** Comment your biggest launch fear below.

### Post 2
- **POST TYPE:** Story
- **VISUAL NOTE:** Before-and-after split image: left side empty bookstore shelf, right side signed copies flying off with happy readers.
- **CAPTION:** Indie author Sarah's debut novel sat ignored for months. We ran targeted IG ads + email blasts. Result? 5k copies in week one. Her story proves: visibility = velocity. 📖💥 Who's next?  
  #IndieAuthor #BookLaunch #MarketingWins
- **CTA:** DM "STORY" for her full case study.

### Post 3
- **POST TYPE:** Behind-the-Scenes
- **VISUAL NOTE:** Candid photo of the team huddled around laptops, mood boards of book covers and ad mockups on screens.
- **CAPTION:** 2 AM strategy session: Mapping ad funnels for a thriller launch. No coffee breaks when your client's bestseller dream is on the line. ☕🔥 This is where book magic meets data.  
  #BehindTheScenes #BookAgency #CreativeHustle
- **CTA:** Save this for your next campaign inspo.

### Post 4
- **POST TYPE:** Quote
- **VISUAL NOTE:** Elegant text overlay on a typewriter background: "Marketing is the silent partner to every great story."
- **CAPTION:** "Marketing is the silent partner to every great story." – Us, after 50+ launches. Your words deserve an audience. Let's amplify. ✍️📈  
  #AuthorQuote #BookMarketingTips #WriteToSell
- **CTA:** Tag an author who needs this reminder.

### Post 5
- **POST TYPE:** CTA
- **VISUAL NOTE:** Sleek button graphic saying "Book Free Audit" over a rising sales graph.
- **CAPTION:** Tired of guessing your book's marketing gaps? Get our free 15-min launch audit today. Spot fixes that could 3x your sales. No fluff, just results. ⏰📊  
  #BookMarketing #FreeAudit #AuthorGrowth
- **CTA:** Link in bio to claim your slot.

### Post 6
- **POST TYPE:** Review Amplification
- **VISUAL NOTE:** Screenshot of 5-star client review with gold star emojis and book cover.
- **CAPTION:** "Crimson Leaf turned my whisper into a roar—10k sales!" – Debut author, post-launch. Don't take our word; hear from those who've scaled. ⭐⭐⭐⭐⭐  
  #ClientWins #BookReviews #MarketingAgency
- **CTA:** Share your review if we've worked together.

### Post 7
- **POST TYPE:** Hook
- **VISUAL NOTE:** Dramatic close-up of a book page ripping to reveal a rocket ship blasting off.
- **CAPTION:** What if your book could hit #1 without begging friends for reviews? The algorithm hack authors ignore. 🚀📚  
  #AmazonHacks #Bestseller #BookTok
- **CTA:** Reply "HACK" for the secret.

### Post 8
- **POST TYPE:** Story
- **VISUAL NOTE:** Carousel of promo graphics evolving from draft to polished ad set.
- **CAPTION:** From rough manuscript to viral campaign: How we packaged a memoir into 20k downloads. Real steps, real sales. Your turn? 📸➡️💰  
  #AuthorJourney #MarketingStory #SelfPub
- **CTA:** Swipe up for the full carousel.

### Post 9
- **POST TYPE:** Quote
- **VISUAL NOTE:** Minimalist design with author silhouette against a city skyline at dusk.
- **CAPTION:** "Great books need ruthless marketing." Truth from the trenches. We handle the ruthless part. 🗡️📖  
  #WritingQuotes #PublishStrong #AgencyLife
- **CTA:** Bookmark if you're publishing soon.

### Post 10
- **POST TYPE:** Review Amplification
- **VISUAL NOTE:** Video testimonial clip thumbnail with excited author holding book.
- **CAPTION:** "Doubled my pre-orders overnight." – Fantasy series author. Proof: Our playbook works across genres. Listen up. 🎥🔥  
  #TestimonialTuesday #BookSuccess #MarketingMagic
- **CTA:** Watch and comment "YES" if ready for yours.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds):** On-screen: "90% of books flop. Here's why." (Dramatic music sting)
- **VIDEO CONCEPT:** Quick cuts: Stats on screen (90% fail), author looking sad with unsold books, then swipe to happy author with sales graph spiking as we overlay "Targeted ads + TikTok virality = WIN."
- **CTA:** "Duet your book cover— we'll repost top ones!"

### Concept 2
- **HOOK (first 3 seconds):** Spoken: "Steal this launch checklist." (Text pops: FREE NOW)
- **VIDEO CONCEPT:** Me (Zara) walking through 5 phone screens: Email setup, ad targeting, review teams—end with client sales explosion graphic.
- **CTA:** "Link in bio for the checklist PDF."

### Concept 3
- **HOOK (first 3 seconds):** On-screen: "Before: 50 sales. After: 5K." (Split-screen transition)
- **VIDEO CONCEPT:** Fast montage of "before" empty inbox to "after" notifications blowing up, with voiceover explaining our funnel strategy.
- **CTA:** "Comment your sales goal below."

### Concept 4
- **HOOK (first 3 seconds):** Spoken: "Authors: Stop this mistake NOW." (Red X over common error graphic)
- **VIDEO CONCEPT:** Act out author ignoring ads, book flops; rewind to us fixing with reels, sales soar—end with trending sound.
- **CTA:** "Save & share with your writer group."

### Concept 5
- **HOOK (first 3 seconds):** On-screen: "Bestseller secret in 15 sec." (Timer countdown)
- **VIDEO CONCEPT:** Rapid tips: Niche targeting, UGC hooks, ARC blasts—demo on a fake book cover transforming to #1 badge.
- **CTA:** "Follow for daily hacks—DM 'TIPS'."

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE:** Most authors launch blind. Here's the data-driven map to 10x sales.
- **BODY:** Book launches fail 90% of the time—not from poor writing, but zero pre-launch momentum. We've audited 200+ campaigns at Crimson Leaf Marketing: The winners build email lists 6 months out, test ads on lookalikes, and seed reviews via ARCs.  

  Take our client, a non-fiction expert: Zero buzz became 15k units via segmented Facebook ads hitting 4.2 ROAS. No luck involved—pure strategy.  

  Your manuscript is gold. Marketing unlocks it. Skip the guesswork.  
- **CTA:** Message me "AUDIT" for a free launch gap analysis.

### Post 2
- **HEADLINE:** TikTok turned a debut novel into 50k sales. The playbook inside.
- **BODY:** Short-form video isn't a fad—it's a sales engine for books. We scripted Reels for a romance author: Hooks under 3 seconds, UGC duets, trending sounds. Result? Organic reach hit 2M, driving Amazon spikes.  

  Key: Author authenticity + targeted boosts. No dancing required.  

  Platforms evolve; our agency adapts. Scale your story without the trial-and-error.  
- **CTA:** Connect and comment your genre for tailored advice.

### Post 3
- **HEADLINE:** Email lists beat social hype every time. Build yours right.
- **BODY:** Social algorithms bury posts, but owned lists convert at 30%+. We've grown 10k-subscriber lists for clients using lead magnets like "7-Day Launch Blueprint."  

  Automation sequences nurture to pre-orders. One thriller author: 8k opens led to 4k sales week one.  

  Focus on assets you control. We set it up in days.  
- **CTA:** Download our free list-building template—link in comments.

### Post 4
- **HEADLINE:** Ad fatigue kills launches. Refresh with these 3 tactics.
- **BODY:** Static creatives die fast. Rotate hooks: Problem-agitate-solve copy, video testimonials, countdown timers. A memoir client evaded fatigue, sustaining 2.5 ROAS over 90 days.  

  Data point: Dynamic ads lift CTR 40%.  

  Precision marketing compounds. Let's audit yours.  
- **CTA:** Book a 15-min strategy call via Calendly link.

### Post 5
- **HEADLINE:** Reviews aren't random—they're engineered.
- **BODY:** Top Amazon spots demand 50+ early reviews. Our ARC teams deliver: Targeted reader outreach, incentive-free compliance. Sci-fi series hit 200 reviews pre-launch, rocketing to category #1.  

  Scale ethically, sustain long-term.  

  Proven for 50+ titles. Your book deserves the system.  
- **CTA:** Reply "REVIEWS" for our ARC rollout guide.

## TWITTER/X THREAD (1 thread, 9 tweets)

- **Tweet 1:** Authors: Your book is ready. But is your launch? 95% ignore this—and flop. Thread: 8 steps we use to hit 10k+ sales. 1/9

- **Tweet 2:** Step 1: Audit audience. Not "book lovers"—genre obsessives. We map Reddit/TikTok niches for laser ads. Miss this? Wasted budget. 2/9

- **Tweet 3:** Step 2: Build list NOW. Free chapter magnet → 1k emails. Automation drips value to pre-orders. Clients see 25% conversion. 3/9

- **Tweet 4:** Step 3: ARC army. 100 readers, compliant incentives. Seeds 50 reviews Day 1. Amazon algo loves it. 4/9

- **Tweet 5:** Step 4: Ad blitz. FB/Amazon lookalikes + TikTok boosts. Test 5 creatives; scale winners at 3x ROAS. 5/9

- **Tweet 6:** Step 5: Content flywheel. Reels hooks → UGC → virality. One client: 1M views, 5k sales organic. 6/9

- **Tweet 7:** Step 6: Launch day surge. Email blast + live promo. Sustain with retargeting. No cliff drop-off. 7/9

- **Tweet 8:** Step 7: Track EVERYTHING. UTM links, pixel data. Pivot fast. Our dashboard spots +20% lifts weekly. 8/9

- **Tweet 9:** Step 8: Scale post-launch. Bundles, sequels, evergreen ads. RT this if your book's waiting. DM "LAUNCH" for free checklist. Let's sell books. 9/9 #BookMarketing #AuthorTwitter