## OBJECTIVE
Achieve 3,000 direct book sales (via Amazon Kindle and paperback) for "Echoes of Betrayal," a psychological thriller by debut author Mia Harlow, within 90 days, measured by aggregated sales data from Amazon KDP dashboard and BookReport tool.

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-45, urban professionals (income $50K+), active on TikTok (BookTok) and Instagram Reels, in the awareness-to-consideration buying stage, often feeling stressed from high-pressure jobs and seeking escapist reads with twisty plots.
- **Key insight**: They need to see authentic "unputdownable" teaser clips evoking paranoia and empowerment (mirroring the book's theme of uncovering corporate betrayal) to trigger FOMO and impulse buys, as 70% of BookTok-driven sales come from emotional hooks like #ThrillerTwist videos.

## TACTICAL PLAN
**Phase 1: Pre-Launch (Days 1-30)** – Build hype and list.  
- **STEP**: Set up dedicated TikTok (@EchoesBetrayalBook) and Instagram (@echoesofbetrayal) accounts; post 3 teaser videos/day featuring 15-sec plot hooks with eerie music and text overlays like "What if your best friend sold you out?"  
  **OWNER**: Agency  
  **TIMELINE**: Days 1-7  
  **TOOL/PLATFORM**: TikTok Creator Studio, CapCut for editing, Canva for overlays.  

- **STEP**: Run $500/day TikTok Ads targeting "psychological thriller" interests and BookTok creators (lookalike audiences from Colleen Hoover fans); A/B test 3 ad creatives with book cover reveal.  
  **OWNER**: Agency  
  **TIMELINE**: Days 8-30  
  **TOOL/PLATFORM**: TikTok Ads Manager.  

- **STEP**: Email ARC (Advance Reader Copies) to 200 BookTok influencers (5K-50K followers) via personalized DMs pitching "exclusive twists for your audience."  
  **OWNER**: VA  
  **TIMELINE**: Days 10-20  
  **TOOL/PLATFORM**: Influencer Marketing Hub for discovery, Google Sheets for tracking, Gmail for outreach.  

**Phase 2: Launch (Days 31-45)** – Drive sales spike.  
- **STEP**: Host live TikTok launch event with author Q&A and giveaway (5 signed copies); cross-post to Instagram Live.  
  **OWNER**: Author + Agency  
  **TIMELINE**: Day 31  
  **TOOL/PLATFORM**: TikTok Live, StreamYard for multi-platform.  

- **STEP**: Launch Amazon KDP promo with 99¢ Kindle price for 5 days; promote via BookBub Featured Deal ($200 submission).  
  **OWNER**: Agency  
  **TIMELINE**: Days 31-35  
  **TOOL/PLATFORM**: Amazon KDP, BookBub.  

**Phase 3: Sustain & Scale (Days 46-90)** – Retain momentum.  
- **STEP**: Repurpose top-performing videos into Facebook/Instagram carousel ads ($300/day budget); retarget video viewers with "Buy Now" links.  
  **OWNER**: Agency  
  **TIMELINE**: Days 46-90  
  **TOOL/PLATFORM**: Facebook Ads Manager, Meta Business Suite.  

- **STEP**: Build email list via Leadpages landing page offering free novella prequel; nurture with 4-email sequence teasing betrayal themes.  
  **OWNER**: VA  
  **TIMELINE**: Days 46-60 setup, ongoing sends  
  **TOOL/PLATFORM**: Leadpages, Mailchimp.

## CONTENT REQUIREMENTS
- **TikTok/IG Reels Teasers (30 pieces)**: 15-30 sec vertical video; 0 words (voiceover + text); TikTok/Instagram; Agency writes script, author records.  
- **Ad Creatives (6 variants)**: 1080x1920 image + video statics; 100 chars headline + 200 chars desc; TikTok/FB Ads; Agency designs in Canva.  
- **Influencer Pitch Email Template (1)**: 250 words; email; VA customizes per influencer.  
- **Email Nurture Sequence (4 emails)**: 400 words each, HTML with book quotes/graphics; Mailchimp; Agency writes, author approves.  
- **Live Event Script**: 1-page bullet outline (500 words); TikTok Live; Author + Agency.  
- **Landing Page Copy**: 300 words + CTA button; Leadpages; Agency.

## SUCCESS METRICS
- **Book Sales**: Track via Amazon KDP Reports + BookReport integration; baseline 100/month, 90-day target 3,000.  
- **TikTok/IG Engagement Rate**: Measure views-to-likes/comments via native analytics; baseline 2%, 90-day target 5%.  
- **Email List Growth**: Count subscribers in Mailchimp; baseline 0, 90-day target 2,500.

## RISK & MITIGATION
- **Risk 1: Low influencer response rates delaying buzz**: Mitigation: Pre-qualify 50 influencers via engagement audits in HypeAuditor and have VA send 10 personalized follow-ups within 48 hours.  
- **Risk 2: Ad account suspension from high-engagement thriller content**: Mitigation: Pre-approve all creatives via platform policy checkers like AdSpy and start with 20% budget on test audiences.

## BUDGET ESTIMATE
$8,000-$12,000 (low/high); single biggest cost driver: TikTok/FB ad spend ($6,000-$9,000 total).