### META ADS (Facebook + Instagram)

## META AD SET 1 -- Awareness
- **HEADLINE** (23 chars): Explode Your Book Sales
- **PRIMARY TEXT** (248 chars): Your book deserves bestseller status. Crimson Leaf Marketing delivers targeted campaigns that flood your pages with readers. From indie hits to Amazon domination—proven tactics authors swear by. Claim your free sales audit and watch sales surge. Stop dreaming, start selling.
- **LINK DESCRIPTION** (24 chars): Free Book Sales Audit
- **CTA BUTTON**: Learn More
- **TARGET**: Self-published authors, indie writers (ages 25-55), interests: Kindle Direct Publishing, book marketing, NaNoWriMo, writing communities
- **VISUAL NOTE**: Split-image: dusty book stack fading to exploding sales chart with cash register sounds (video loop)

## META AD SET 2 -- Consideration
- **HEADLINE** (28 chars): 500+ Authors 5x'd Sales
- **PRIMARY TEXT** (267 chars): Don't just take our word—real authors like you hit #1 with our Meta + Google blitz. "Went from 10 sales/month to 500!" – Sarah K., Thriller Author. Tailored ads, zero guesswork. Dive into our case studies and see the proof. Ready to join them? Unlock your free strategy session now.
- **LINK DESCRIPTION** (22 chars): See Real Case Studies
- **CTA BUTTON**: Get Offer
- **TARGET**: Engaged with writing groups, book promo pages; lookalikes of past clients; interests: self-publishing, author marketing tools
- **VISUAL NOTE**: Testimonial carousel video: author quotes overlay sales graphs, book covers transforming from obscure to bestseller badges

## META AD SET 3 -- Conversion / Retargeting
- **HEADLINE** (25 chars): 50% Off First Campaign
- **PRIMARY TEXT** (256 chars): You've scrolled our success stories—now claim your spot. Retargeting exclusive: 50% off launch campaign for site visitors. Limited to first 20 authors this week. Book your audit in 60 seconds and launch tomorrow. Your bestseller breakthrough starts here—don't miss out.
- **LINK DESCRIPTION** (18 chars): Claim 50% Off Now
- **CTA BUTTON**: Shop Now
- **TARGET**: Website visitors, video viewers 50%+, add-to-cart abandoners; past engagers with awareness/consideration ads
- **VISUAL NOTE**: Countdown timer video over urgent "Limited Offer" badge, fast-cut author testimonials to booking calendar

### GOOGLE SEARCH ADS

## GOOGLE AD GROUP 1 -- Book marketing agency
- **Headline 1** (26 chars): Book Marketing Agency
- **Headline 2** (21 chars): 5x Your Book Sales Fast
- **Headline 3** (24 chars): Free Strategy Audit Now
- **Description 1** (85 chars): Crimson Leaf turns indie books into bestsellers with proven Meta & Amazon campaigns. Get targeted readers overnight.
- **Description 2** (82 chars): 500+ authors boosted sales 5x. Real results, no BS. Claim your free audit and dominate charts today.
- **Keywords**: "book marketing agency", "book promotion services", "indie book marketing", "self publish marketing", "amazon book ads", [exact match]

## GOOGLE AD GROUP 2 -- Promote my book
- **Headline 1** (19 chars): Promote My Book Now
- **Headline 2** (22 chars): Bestseller Launch Pros
- **Headline 3** (27 chars): Get Readers & Royalties
- **Description 1** (88 chars): Struggling with low sales? Our agency floods your book with buyers via Google, FB & Amazon. Authors see 5x growth fast.
- **Description 2** (79 chars): Tailored plans for fiction & non-fiction. Free audit reveals your hidden sales potential. Start winning today.
- **Keywords**: "promote my book", "market my book", "book launch marketing", "kindle book promotion", "sell more books online", "author advertising", "bestseller marketing" [phrase match]

### AMAZON ADS (if applicable -- book products)
Not applicable: Crimson Leaf Marketing provides services, not direct book products. Recommend client-specific Sponsored Products for authors' titles using agency-optimized keywords like "indie thriller" or "self-help bestseller."