## OBJECTIVE
Drive 10,000 verified sales of "Whispers in the Dark" (psychological thriller by Jane Doe about a woman's descent into paranoia after receiving anonymous threats) on Amazon Kindle within 90 days, measured via Amazon KDP sales dashboard, equating to a BookTok-driven launch hitting top 100 in Psychological Thriller subcategory.

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-44, active on TikTok (daily users, 70% US-based), in "aware/consideration" buying stage, emotionally gripped by suspense and psychological tension (e.g., fans of Gillian Flynn or Freida McFadden), seeking escapist thrills during evening scrolls.
- **Key insight**: They need to feel the visceral "can't-put-it-down" hook via 15-second teaser clips showing escalating paranoia (mirroring the book's gaslighting theme), paired with "If you loved [similar book], this will haunt you" text overlays, to trigger impulse buys via TikTok Shop links.

## TACTICAL PLAN
- **STEP**: Create and optimize 30 short-form teaser videos (15-30s) featuring atmospheric clips of shadowy figures, whispered voiceovers reading key paranoia-inducing lines from Chapters 1-3, with trending audio like "Original Sound - Dark Academia" remixed with heartbeat SFX; end with Amazon link in bio/caption.
  - **OWNER**: Agency (video editor)
  - **TIMELINE**: Week 1 (pre-launch production)
  - **TOOL/PLATFORM**: CapCut for editing, TikTok for posting.
- **STEP**: Post 5 videos/day from 3 author-managed accounts (main + 2 niche alts themed "Thriller Hooks" and "Paranoia Diaries"), using hashtags #BookTok #PsychologicalThriller #WhispersInTheDark #GaslightingReads; duet popular BookTok videos (e.g., @bookstagrammer reviews of similar books).
  - **OWNER**: VA
  - **TIMELINE**: Weeks 2-6 (launch phase, ramp to 10/day peak)
  - **TOOL/PLATFORM**: TikTok Creator Tools for scheduling/duets, Later for cross-post planning.
- **STEP**: Run TikTok Spark Ads on top 10 organic videos, targeting "BookTok" interests + lookalikes of Freida McFadden followers; budget $50/day, optimize for link clicks to Amazon.
  - **OWNER**: Agency (ads specialist)
  - **TIMELINE**: Weeks 4-12 (amplification phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager.
- **STEP**: Partner with 20 mid-tier BookTok influencers (10k-50k followers, thriller niche like @crimebooklover); send ARCs via BookFunnel for unboxing/haunted reads videos.
  - **OWNER**: Author (outreach), Agency (contracts)
  - **TIMELINE**: Week 1 (outreach), Weeks 3+ (influencer posts)
  - **TOOL/PLATFORM**: Influencer Marketing Hub for discovery, Google Forms for ARC delivery tracking.
- **STEP**: Monitor and repost UGC (user-generated content) from readers recreating "paranoia moments" with book quotes; compile into a weekly "Fan Haunt" stitch series.
  - **OWNER**: VA
  - **TIMELINE**: Ongoing, Weeks 3-12
  - **TOOL/PLATFORM**: TikTok Analytics + Google Sheets for tracking.

## CONTENT REQUIREMENTS
- **Teaser Video Script**: 15-30s script with 3 escalating tension beats (e.g., "The whispers start at night..."); 100 words max; TikTok format; Agency writes.
- **Caption Templates (x10 variations)**: 150 characters each, e.g., "She thought it was her imagination. Until the threats appeared. #WhispersInTheDark Link in bio!"; TikTok; VA customizes per post.
- **Graphics: Book Cover Overlay + Quote Cards (x20)**: 1080x1920px PNGs with neon text overlays of quotes like "Trust no one, not even yourself"; Canva templates; Agency designs.
- **Influencer Brief**: 1-page PDF script/guide (300 words) with key quotes, hashtags, and Amazon link; email format; Agency writes.
- **Ad Creatives**: 5 video variants (reuse teasers) + static image ads; TikTok spec (9:16); Agency produces.

## SUCCESS METRICS
- **TikTok Views-to-Sales Conversion**: Track via TikTok Pixel on Amazon landing page; measure clicks/sales attribution; baseline 0.5% (industry avg), 90-day target 2%.
- **Organic Reach Growth**: Total video views across accounts; TikTok Analytics; baseline 50k (pre-campaign), 90-day target 5M.
- **Amazon Sales Rank**: Daily subcategory rank (#PsychThrillers); KDP dashboard; baseline #5,000, 90-day target top 100 sustained 30 days.

## RISK & MITIGATION
- **Risk**: Algorithm shadowban from overposting. **Mitigation**: Cap at 5 posts/day initially, monitor via TikTok Analytics, pause 24h if engagement drops 30%.
- **Risk**: Low influencer engagement due to ARC non-delivery. **Mitigation**: Use BookFunnel's automated delivery with read receipts, follow up via DM within 48h of send.

## BUDGET ESTIMATE
$5,000-$8,000 (low: organic focus; high: full ads/influencers); single biggest cost driver: TikTok Spark Ads at $3,000 (60 days @ $50/day).