## OBJECTIVE
Achieve 3,000 verified sales of "Echoes of Eternity" (sci-fi thriller by Alex Rivera, exploring time travel ethics and corporate espionage) on Amazon Kindle within 90 days post-launch, tracked via KDP dashboard, representing a 5x lift from the author's prior release baseline of 600 copies.

## TARGET AUDIENCE
- **Primary segment**: 28-48-year-old urban professionals (60% male, 40% female) active on TikTok and Instagram; emotionally frustrated with mundane routines, seeking intellectual escapism; in awareness-to-consideration buying stage (browsing #BookTok but not yet committed buyers).
- **Key insight**: They need visceral, 15-second video hooks showing "what if you could rewrite your biggest regret?" tied to the book's time-loop moral dilemmas to spark FOMO and trigger impulse pre-orders.

## TACTICAL PLAN
- **STEP**: Create and optimize 50 short-form videos featuring dramatic time-travel reenactments with AI-generated visuals of the protagonist's ethical crises, using trending #BookTok sounds.
  - **OWNER**: Agency video editor.
  - **TIMELINE**: Pre-launch (Days 1-20).
  - **TOOL/PLATFORM**: CapCut for editing, TikTok for posting.
- **STEP**: Run targeted TikTok ads boosting top 10 organic videos to primary audience, with CTA linking to Amazon pre-order page.
  - **OWNER**: Agency paid media specialist.
  - **TIMELINE**: Pre-launch (Days 21-30) ramping to Launch (Days 31-60).
  - **TOOL/PLATFORM**: TikTok Ads Manager, pixel-tracked to Amazon.
- **STEP**: Build email list via free chapter download landing page promoted in video bios/descriptions; send 3-part nurture sequence teasing book twists.
  - **OWNER**: VA (list management).
  - **TIMELINE**: Pre-launch (Days 15-30) for list build; Launch (Days 31-45) for sequence.
  - **TOOL/PLATFORM**: ConvertKit for landing page/emails, Linktree in bios.
- **STEP**: Cross-post top videos to Instagram Reels and collaborate with 5 micro-influencers (10k-50k followers in #SciFiBooks niche) for authentic reviews.
  - **OWNER**: Author (influencer outreach).
  - **TIMELINE**: Launch (Days 31-60).
  - **TOOL/PLATFORM**: Instagram, Aspire.io for influencer discovery.
- **STEP**: Monitor and retarget video viewers who visited Amazon but didn't buy with reminder ads featuring reader testimonials.
  - **OWNER**: Agency paid media specialist.
  - **TIMELINE**: Post-launch (Days 61-90).
  - **TOOL/PLATFORM**: Amazon DSP for retargeting.

## CONTENT REQUIREMENTS
- **TikTok/Instagram Reel Scripts**: 50 x 15-30 second scripts (100-150 words each), platform-optimized with hooks/captions; agency copywriter.
- **Graphics**: 10 static book cover mockups in dystopian style (1080x1920px for stories); Canva templates; agency designer.
- **Email Nurture Sequence**: 3 emails (Email 1: 300 words chapter teaser; Email 2: 200 words author Q&A on time ethics; Email 3: 150 words urgency close with discount code); author approves, agency writes.
- **Influencer Briefs**: 5 one-page PDFs (500 words total) with key themes, review prompts, and affiliate links; agency templates.
- **Ad Creatives**: 5 video variants (15s cuts from main videos) and 3 image ads (1200x628px); agency video editor.

## SUCCESS METRICS
- **TikTok Video Views**: Track via TikTok Analytics; baseline 10k total, 90-day target 500k.
- **Email List Growth & Open Rate**: Measure subscribers/opens in ConvertKit; baseline 500/20%, 90-day target 5,000/35%.
- **Amazon Sales Attribution**: KDP Reports + UTM-tagged links; baseline 600 copies, 90-day target 3,000.

## RISK & MITIGATION
- **Risk 1: Low video engagement due to algorithm changes**: Mitigation: Test 10 videos in Week 1 with A/B soundtracks and pivot to top performers before ad spend.
- **Risk 2: Influencer flaking or mismatched audience**: Mitigation: Use Aspire.io verified metrics to pre-vet and secure contracts with 20% overbook for 5 slots.

## BUDGET ESTIMATE
$2,500-$4,000 (low/high); single biggest cost driver: TikTok ad spend ($1,500-$2,500 at $0.50-$1.00 CPM for 3M impressions).