META ADS (Facebook + Instagram)
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META AD SET 1 -- Awareness
- HEADLINE (32 chars): Secrets Haunt Your Dreams
- PRIMARY TEXT (248 chars): Your mind craves the chill of betrayal that lingers. "Echoes of the Forgotten" delivers non-stop twists from a detective's buried past – conspiracy, obsession, chills. Join 50K readers gripped by Alex Rivera's #1 thriller. Start reading free today and lose sleep to the plot.
- LINK DESCRIPTION (28 chars): Free Kindle Sample Now
- CTA BUTTON: Learn More
- TARGET: Thriller enthusiasts (18-55), interests: Gillian Flynn, Lisa Jewell, psychological suspense; lookalikes of true crime podcast listeners
- VISUAL NOTE: Dark, foggy alley with a shadowy silhouette holding a faded photo; book cover overlay fades in

META AD SET 2 -- Consideration
- HEADLINE (29 chars): Readers Can't Put It Down
- PRIMARY TEXT (312 chars): Nightmares fuel the best stories – "Echoes of the Forgotten" proves it. "Mind-blowing final twist!" – Goodreads 4.8/5 from 50K+. Detective unravels a conspiracy tying his failures to a killer's game. Perfect for binge-readers craving edge-of-seat suspense. Why wait? Preview the obsession free.
- LINK DESCRIPTION (24 chars): 50K+ Raving Reviews
- CTA BUTTON: Shop Now
- TARGET: Past visitors to thriller book sites, interests: Stephen King, Harlan Coben; custom audience: added to Kindle cart but not purchased
- VISUAL NOTE: Montage of glowing 5-star review screenshots scrolling over book cover; pulsing heartbeat animation

META AD SET 3 -- Conversion / Retargeting
- HEADLINE (26 chars): 50% Off – Ends Tonight
- PRIMARY TEXT (289 chars): You've glimpsed the shadows – now claim "Echoes of the Forgotten" at half price before it vanishes. Alex Rivera's thriller: buried memories unleash deadly conspiracy. 50K+ obsessed fans agree – it's unmissable. Tap for instant Kindle delivery. Limited: 24 hours only.
- LINK DESCRIPTION (22 chars): Claim 50% Discount Now
- CTA BUTTON: Get Offer
- TARGET: Video viewers 50%+ of Ad Set 1-2, site retargeting (viewed product page); interests: mystery novels, add urgency with "recent thriller searches"
- VISUAL NOTE: Book cover with red "50% OFF" stamp cracking like glass; countdown timer ticking down

GOOGLE SEARCH ADS
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GOOGLE AD GROUP 1 -- psychological thriller books
Headline 1 (28 chars): Best Psychological Thrillers
Headline 2 (24 chars): Twists That Haunt You
Headline 3 (26 chars): Start Reading Free Now
Description 1 (87 chars): Crave mind-bending suspense? "Echoes of the Forgotten" uncovers detective's conspiracy – 50K+ 5-star fans gripped.
Description 2 (82 chars): Non-stop chills from Alex Rivera. Free Kindle sample delivers obsession. Top-rated thriller awaits.
Keywords: "psychological thriller", "best psychological thrillers", "psychological thriller books", "new psychological thrillers 2023", "top suspense novels", +"echoes of the forgotten", "mind bending thrillers"

GOOGLE AD GROUP 2 -- echoes of the forgotten book
Headline 1 (27 chars): Echoes of the Forgotten
Headline 2 (25 chars): Detective's Deadly Secrets
Headline 3 (22 chars): Buy on Kindle Today
Description 1 (88 chars): Alex Rivera's #1 thriller: buried memories spark killer conspiracy. 4.8/5 stars – perfect for suspense addicts.
Description 2 (85 chars): Instant chills with epic twists. 50K+ readers hooked. Free preview or grab full book cheap now.
Keywords: +"echoes of the forgotten", "echoes of the forgotten book", "alex rivera thriller", "echoes of the forgotten kindle", "buy echoes of the forgotten", "echoes forgotten thriller", "forgotten echoes novel"

AMAZON ADS (if applicable -- book products)
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AMAZON SPONSORED PRODUCT AD
- Headline (42 chars): Unravel Haunting Conspiracy Twists
- Custom text (138 chars): Detective's past unleashes deadly secrets in "Echoes of the Forgotten". Alex Rivera's bestseller grips with obsession – 50K+ 5-stars. Free to start on Kindle Unlimited.
- Targeting strategy: Thriller category, similar ASINs (Gillian Flynn titles), keywords: psychological thriller, suspense novel, detective conspiracy
- Bid notes: $0.75-$1.25; high for exact-match "echoes of the forgotten" due to low competition, lower on broad category for volume

AMAZON SPONSORED BRAND AD
- Brand headline (38 chars): Alex Rivera Thrillers
- Store spotlight: Echoes of the Forgotten, Shadows Unseen (sequel), Midnight Echoes (prequel)
- Tagline (24 chars): Twists That Linger Forever