### Email Marketing Sequence: "The Shadow Throne" Book Launch

**Campaign Overview (from Zara):**  
Hey, this sequence is tailored for Jane Doe's epic fantasy launch, *The Shadow Throne*. We're building urgency around a 48-hour launch discount (20% off + exclusive bonus map download), stacking value with social proof, deep dives, and re-engagement. Added two extras: Email 0 (pre-launch ARC invite for superfans) and Email 6 (review request post-purchase). Each email has one clear job. Total: 7 emails. Let's crush those conversions!

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**EMAIL #0: Pre-Launch (Send 1 Week Before Launch Day) – ARC Reader Invite**  
**SUBJECT LINE:** One spot left for you in my early reader crew?  
**PREVIEW TEXT:** Join 50 fans getting the book first...  

**HEADER:** Want *The Shadow Throne* before anyone else?  

**BODY:**  
Hey [First Name],  

You've been on my radar as a fantasy lover who's devoured series like mine before. That's why I'm reserving one ARC (advance reader copy) spot just for you.  

*The Shadow Throne* drops next week – my most gripping tale yet. Queen Elara battles shadow assassins in a kingdom on the brink, uncovering betrayals that'll twist your gut. Early readers are calling it "Throne of Glass meets assassin intrigue on steroids."  

Your job? Read it free, share honest thoughts on Goodreads or Amazon pre-launch. Help me make this the breakout hit it deserves. Only 50 spots total, and yours is waiting – but it vanishes in 48 hours.  

No strings, just pure fantasy fuel.  

Ready to dive in?  

Zara  
(For Jane Doe)  

**CTA BUTTON TEXT:** Claim Your Free ARC Now  
**POST-CTA:** You'll get the full ebook + discussion guide instantly.  

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**EMAIL #1: Launch Day – Main Announcement & Full Value Pitch**  
**SUBJECT LINE:** It's here – your throne awaits  
**PREVIEW TEXT:** The Shadow Throne just launched...  

**HEADER:** *The Shadow Throne* is live – grab it at launch price  

**BODY:**  
Hey [First Name],  

The wait's over. *The Shadow Throne* just hit the shelves (digital and print). This is the book where Queen Elara claws her way from betrayal to power, with twists that'll keep you up till 3 AM.  

Why you'll love it:  
- Heart-pounding action in a world of shadow magic.  
- A queen you root for – fierce, flawed, unbreakable.  
- That ending? Cliffhanger city, begging for book 2.  

Launch special: 20% off + free downloadable kingdom map (yours exclusively for 48 hours). Normally $4.99 ebook, now just $3.99. Price jumps tomorrow.  

Thousands are already claiming their copy. Don't miss your shot at the throne.  

Your move?  

Zara  
(For Jane Doe)  

**CTA BUTTON TEXT:** Buy Now – 20% Off + Bonus Map  
**POST-CTA:** Secure your launch deal before it expires at midnight.  

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**EMAIL #2: Day 3 – Social Proof & Early Reader Reaction**  
**SUBJECT LINE:** What readers are whispering about the book  
**PREVIEW TEXT:** "Best twist ever!" – early review  

**HEADER:** Readers are obsessed – here's why  

**BODY:**  
Hey [First Name],  

Day 3 of launch, and *The Shadow Throne* is blowing up. Early readers (including ARC folks like you could be) are raving:  

"This twist in chapter 12? Blew my mind." – Sarah K., beta reader  
"Queen Elara is my new hero. Non-stop chills." – Mike T., ARC reviewer  
"Hooked from page 1. Jane's best yet." – Goodreads, 4.9 stars already  

They're not wrong. If you haven't grabbed your copy, the 20% launch discount ends soon. Plus that bonus map? Readers say it's gold for visualizing the battles.  

See what the buzz is about yourself.  

Zara  
(For Jane Doe)  

**CTA BUTTON TEXT:** Get Your Copy + Bonus Map  
**POST-CTA:** Join the fans flipping out over Elara's story.  

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**EMAIL #3: Day 7 – Last Chance for Launch Discount/Bonus**  
**SUBJECT LINE:** Last call: 20% off ends tonight  
**PREVIEW TEXT:** Throne bonus map gone tomorrow  

**HEADER:** Final hours for the launch steal  

**BODY:**  
Hey [First Name],  

Quick heads-up: Your *The Shadow Throne* launch deal vanishes at midnight.  

20% off ($3.99 ebook) + exclusive kingdom map. After tonight? Full price, no bonus.  

Why rush? Readers are devouring it – sales are surging, reviews pouring in. Elara's fight for the throne won't wait.  

One click, and it's yours. Don't regret scrolling past.  

Zara  
(For Jane Doe)  

**CTA BUTTON TEXT:** Claim Last-Chance Deal Now  
**POST-CTA:** Price jumps tomorrow – act before it's gone.  

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**EMAIL #4: Week 3 – Long-Form Value (Why This Book Matters)**  
**SUBJECT LINE:** Why Elara's story is hitting different right now  
**PREVIEW TEXT:** In a chaotic world, here's escape...  

**HEADER:** The real magic behind *The Shadow Throne*  

**BODY:**  
Hey [First Name],  

Three weeks post-launch, *The Shadow Throne* is still my obsession. But it's more than fantasy – it's about reclaiming power when everything crumbles.  

Queen Elara starts broken: throne stolen, allies murdered, shadows closing in. Sound familiar in today's world? She rebuilds through grit, unlikely bonds, and that raw magic only she wields.  

You need this because:  
- Escape that grips without fluff – 400 pages of edge-of-your-seat plot.  
- Lessons in resilience that stick (without preaching).  
- World-building so vivid, you'll dream of the throne room.  

If life's throwing shadows your way, Elara shows the way out. Grab it now – no discount needed when value's this high.  

Let's get you throned up.  

Zara  
(For Jane Doe)  

**CTA BUTTON TEXT:** Read The Shadow Throne Today  
**POST-CTA:** Step into Elara's world and claim your power.  

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**EMAIL #5: Month 2 – Re-Engagement for Non-Converters**  
**SUBJECT LINE:** Still thinking about that throne?  
**PREVIEW TEXT:** Special offer inside if you grab now  

**HEADER:** Come back for *The Shadow Throne*?  

**BODY:**  
Hey [First Name],  

It's been a couple months – life's busy, I get it. But *The Shadow Throne* is still calling fantasy fans everywhere (top 100 in its category now).  

Missed launch? No sweat. Queen Elara's saga of betrayal, magic, and triumph is waiting. Readers say it's the perfect binge for tough weeks.  

Special for you: 15% off ebook + that bonus map (limited time). One decision away from your next obsession.  

Worth it?  

Zara  
(For Jane Doe)  

**CTA BUTTON TEXT:** Get 15% Off + Bonus Now  
**POST-CTA:** Reclaim your spot in the kingdom today.  

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**EMAIL #6: Post-Purchase (Send Day 2 After Buy) – Review Request**  
**SUBJECT LINE:** Loved (or hated) Elara? Tell me  
**PREVIEW TEXT:** Your review means the world...  

**HEADER:** Quick favor: Share your *Shadow Throne* thoughts  

**BODY:**  
Hey [First Name],  

Hope you're knee-deep in *The Shadow Throne* – no spoilers, but chapter 12 awaits.  

Loving Elara's fight? Hating the shadows? Your honest take helps tons. Reviews boost visibility so more readers find this world.  

Drop one on Amazon or Goodreads? Takes 30 seconds, means everything.  

Thanks for joining the throne room.  

Zara  
(For Jane Doe)  

**CTA BUTTON TEXT:** Leave Your Review  
**POST-CTA:** One star-studded review powers the series forward.