## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE:** Hook
- **VISUAL NOTE:** Bold graphic with a lone book on a shelf surrounded by tumbleweeds, dramatic lighting.
- **CAPTION:** Your book launch flopped harder than a first draft? You're not alone—80% of indie authors sell under 100 copies. But what if visibility wasn't the issue? It's strategy. 💡<br><br>We've turned ghosted launches into 5-figure sales for 50+ authors.<br>#BookMarketing #IndieAuthor #AuthorTips
- **CTA:** Comment your biggest launch fear below.

### Post 2
- **POST TYPE:** Story
- **VISUAL NOTE:** Carousel of before/after sales graphs for a client book, anonymized cover art.
- **CAPTION:** Sarah's debut fantasy novel sat at 5 sales/week. We audited her ads, rewrote her blurb, and targeted niche reader groups. Result? 1,200 sales in 30 days. 📈<br><br>Her story: "I was ready to quit." Now? Full-time author.<br>#AuthorSuccess #BookLaunch #IndiePublishing
- **CTA:** Swipe up to see the full case study in stories.

### Post 3
- **POST TYPE:** Behind-the-Scenes
- **VISUAL NOTE:** Photo of Zara (me) at desk with mood boards, coffee, and book mockups scattered.
- **CAPTION:** 2 AM brainstorming: Turning your trope-filled romance into TikTok gold. 📱 No cookie-cutter templates here—just custom hooks that hook readers.<br><br>Peek into how we craft campaigns that sell. <br>#BehindTheScenes #BookMarketingAgency #Copywriting
- **CTA:** DM "BTS" for a free campaign brainstorm prompt.

### Post 4
- **POST TYPE:** Quote
- **VISUAL NOTE:** Elegant quote graphic on moody author desk background, typewriter aesthetic.
- **CAPTION:** "Marketing isn't selling your soul—it's amplifying your voice." – Zara, Crimson Leaf Marketing<br><br>Authors: Stop guessing. Get a plan that fits your genre.<br>#AuthorQuote #WritingCommunity #BookPromo
- **CTA:** Save this for your next promo push.

### Post 5
- **POST TYPE:** CTA
- **VISUAL NOTE:** Clean infographic: "3-Day Book Audit Checklist" with checkmarks and book icons.
- **CAPTION:** Struggling with Amazon ranks? Download our free 3-Day Book Marketing Audit—spot leaks in your funnel before they sink sales. 🔍<br><br>Link in bio. Real results for thriller authors last month.<br>#FreeDownload #BookMarketingTips #SelfPublishing
- **CTA:** Tap link in bio now.

### Post 6
- **POST TYPE:** Review Amplification
- **VISUAL NOTE:** Screenshot of 5-star Goodreads review with glowing book cover overlay.
- **CAPTION:** "Crimson Leaf turned my cozy mystery into a bestseller. 10/10." – Client J.K.<br><br>Don't just collect stars—amplify them into sales. We did for her: +300% visibility.<br>#AuthorReviews #Bestseller #MarketingMagic
- **CTA:** Share your best review in comments.

### Post 7
- **POST TYPE:** Hook
- **VISUAL NOTE:** Split-image: Sad author staring at laptop vs. celebrating with sales confetti.
- **CAPTION:** Authors spend 6 months writing, 6 hours marketing. Flip that ratio—or watch sales flatline. ⚖️<br><br>Our packs start at $497. Scale ready?<br>#IndieAuthorLife #BookSales #MarketingHacks
- **CTA:** DM "SCALE" for pricing.

### Post 8
- **POST TYPE:** Story
- **VISUAL NOTE:** Video still of animated book flying off shelves into readers' hands.
- **CAPTION:** From zero ARC reviews to 200+ pre-orders. How? Targeted email sequences + Reels that convert. One client's memoir hit #1 in its niche.<br><br>Your turn.<br>#ARCReads #PreOrderStrategy #AuthorJourney
- **CTA:** Comment "MEMOIR" if that's your genre.

### Post 9
- **POST TYPE:** Behind-the-Scenes
- **VISUAL NOTE:** Team whiteboard session photo with genre icons (fantasy dragon, romance hearts).
- **CAPTION:** Mapping reader journeys for sci-fi launches. Data + creativity = launches that stick. 🧠<br><br>What's your genre's hidden hook?<br>#BookMarketing #TeamCrimsonLeaf #LaunchStrategy
- **CTA:** Tag a sci-fi author friend.

### Post 10
- **POST TYPE:** Quote
- **VISUAL NOTE:** Minimalist black/white text overlay on stack of bestsellers.
- **CAPTION:** "The best stories sell themselves—with the right push." – Crimson Leaf Marketing<br><br>We've pushed 20+ books to bestseller lists.<br>#BestsellerMindset #WritingQuotes #PromoTips
- **CTA:** Follow for weekly tips.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds):** "Book sales tanking? Watch this."
- **VIDEO CONCEPT:** Quick cuts: Sad author → me pointing at screen → exploding sales graph animation → client testimonial clip → text overlay "Our 3-step fix."
- **CTA:** "Duet your sales struggle—I'll reply!"

### Concept 2
- **HOOK (first 3 seconds):** "Indie authors: Stop this mistake."
- **VIDEO CONCEPT:** Me acting out "author yelling at blank ad dashboard" → transition to optimized ad swipe-ups → real sales spike footage → end with "Audit yours free."
- **CTA:** "Comment 'AUDIT'—link in bio."

### Concept 3
- **HOOK (first 3 seconds):** "Your blurb sucks. Fix it now."
- **VIDEO CONCEPT:** Side-by-side bad vs. rewritten blurb read aloud dramatically → book sales animation → me winking "Steal my template."
- **CTA:** "Save & DM 'BLURB' for the template."

### Concept 4
- **HOOK (first 3 seconds):** "Launch like a pro in 60s."
- **VIDEO CONCEPT:** Speedrun of checklist: ARC signup → TikTok hook → email blast → confetti sales → text "From 0 to 500 sales."
- **CTA:** "Stitch your launch plan!"

### Concept 5
- **HOOK (first 3 seconds):** "Bestseller secret? This."
- **VIDEO CONCEPT:** Whisper reveal: "Niche targeting" → map graphics zooming into reader groups → client book flying up charts → upbeat music drop.
- **CTA:** "Follow for more—DM 'SECRET'."

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE:** 80% of book launches fail due to one overlooked metric.
- **BODY:** Visibility isn't page reads—it's targeted impressions. Indie authors chase broad ads, but niche reader clusters drive 70% of sales.<br><br>Case: A debut thriller author spent $2K on scattershot Facebook ads. Zero ROI. We pivoted to genre-specific lookalikes: 4x return in week one.<br><br>Pro tip: Audit your audience overlap before launch. Tools like BookBolt reveal it free.<br><br>Authors and publishers: Precision beats volume.
- **CTA:** Connect and DM "AUDIT" for a custom metric checklist.

### Post 2
- **HEADLINE:** Why your ARC list converts 10x better than cold traffic.
- **BODY:** Advance Reader Copies aren't freebies—they're your sales engine. Yet most authors cap at 50 reviewers.<br><br>We scaled one client's to 250 via segmented outreach: bloggers, superfans, email swaps. Result? 40% pre-order lift.<br><br>Build yours systematically: Genre forums → Tailored pitches → Automated follow-ups.<br><br>Marketing scales with systems, not hustle.
- **CTA:** Comment your ARC count—I'll share one scaling hack.

### Post 3
- **HEADLINE:** Blurbs that hook agents *and* readers: The hybrid formula.
- **BODY:** Traditional blurbs bore Amazon scrollers. Hook-first hybrids pull both worlds.<br><br>Formula: Pain hook (line 1) + Stakes (line 2) + Twist (line 3). Tested on 15 campaigns: +25% click-through.<br><br>Example for fantasy: "Exiled prince. Cursed blade. One kingdom's fate." Boom.<br><br>Refine yours before querying.
- **CTA:** Share your blurb's first line below.

### Post 4
- **HEADLINE:** Email lists outperform social by 40x—here's proof.
- **BODY:** Platforms algorithm-shift overnight. Owned lists endure.<br><br>Client stat: 1K subscribers yielded $15K launch week vs. IG's $1K.<br><br>Grow via lead magnets (free chapters) + daily value. Segment by genre for 50% open rates.<br><br>Publishers: Integrate this into hybrid models now.
- **CTA:** DM "LIST" for our 7-day growth blueprint.

### Post 5
- **HEADLINE:** The $0 ad hack that beat $5K spend.
- **BODY:** Organic Reels + Pinterest pins: Underrated for evergreen traffic.<br><br>One romance series: 10K impressions, 300 sales. No budget.<br><br>Strategy: Hook videos → Canva pins → Bio link funnel. Repurpose weekly.<br><br>Scale what works before scaling budgets.
- **CTA:** Like if you're testing this—connect for results.

## TWITTER/X THREAD (1 thread, 9 tweets)

- **Tweet 1:** Indie authors: Your book won't sell itself. But 90% marketing fails on step one: Audience mismatch. Thread: 8 fixes to 10x sales. 🧵1/9

- **Tweet 2:** Fix 1: Niche down. "Readers" = zero. "Cozy mystery lovers who binge Hallmark" = sales. Tools: Goodreads shelves. 2/9

- **Tweet 3:** Fix 2: Blurb autopsies. First line must stab pain. Bad: "Meet Jane." Good: "Jane's secrets could end her career." Test on Reddit. 3/9

- **Tweet 4:** Fix 3: ARCs aren't optional. Aim 100+. Pitch 50 bloggers/week. Template: "Love [comp title]? Early read?" 4/9

- **Tweet 5:** Fix 4: Email > Social. Free chapter magnet → 1K list → $10K launches. Build daily. 5/9

- **Tweet 6:** Fix 5: Reels rule. 3s hook: "Worst launch ever?" → Your story → Sales spike. Duet virality. 6/9

- **Tweet 7:** Fix 6: Amazon ads audit. KDP Rocket for bids. Pause losers Day 3. Scale winners 2x. 7/9

- **Tweet 8:** Fix 7: Reviews compound. Seed 20 → Algorithm push → 100+. Never buy. 8/9

- **Tweet 9:** Final tweet: These turned a client's flop into 5-figures. Your book next? DM "FIX" for free audit. Follow @CrimsonLeafMkt for more. 9/9