## OBJECTIVE
Drive 1,000 verified sales of "Midnight Heist" (urban fantasy heist thriller by Riley Kane) on Amazon Kindle within 90 days via a targeted BookTok video series, measured by Amazon KDP sales dashboard exports cross-referenced with unique promo code "MHBOOKTOK20" redemptions.

## TARGET AUDIENCE
- **Primary segment**: Women aged 22-35 active on TikTok (daily users with 1k+ followers in #BookTok niche), emotionally hooked on fast-paced fantasy with anti-heroines, in the "consideration" buying stage (have read similar titles like "Fourth Wing" by Rebecca Yarros but seek edgier heists).
- **Key insight**: They need to feel the adrenaline rush of the protagonist's high-stakes magic heist through 15-second "plot twist tease" videos showing shadowy magic effects and cliffhanger voiceovers, prompting "add to cart" urgency via scarcity (limited-time discount link in bio).

## TACTICAL PLAN
- **STEP**: Research 50 trending #BookTok sounds/hashtags (e.g., #FantasyHeist, #AntiHeroine, #BookRecs) and competitor videos; compile top 10 for use.  
  **OWNER**: Agency (Leo).  
  **TIMELINE**: Week 1 (pre-launch phase).  
  **TOOL/PLATFORM**: TikTok Creative Center + CapCut analytics.

- **STEP**: Produce 30 short-form videos (15 scripted teasers + 15 user-generated style duets reacting to book quotes).  
  **OWNER**: VA (freelance video editor).  
  **TIMELINE**: Weeks 2-3 (content creation phase).  
  **TOOL/PLATFORM**: CapCut for editing, Canva for magic effect overlays, iPhone 14 for filming author readings.

- **STEP**: Set up TikTok Business account, optimize bio with Linktree to Amazon pre-order page + promo code, and schedule 3 videos/day.  
  **OWNER**: Author (with agency review).  
  **TIMELINE**: Week 4 (launch phase).  
  **TOOL/PLATFORM**: TikTok Ads Manager + Later for scheduling.

- **STEP**: Run $0.50 CPC TikTok Spark Ads boosting top 5 organic videos to 100k+ impressions, targeting "BookTok" interests + lookalikes of Fourth Wing fans.  
  **OWNER**: Agency.  
  **TIMELINE**: Weeks 5-12 (amplification phase).  
  **TOOL/PLATFORM**: TikTok Ads Manager.

- **STEP**: Engage daily: reply to 50 comments/video, duet 20 fan videos weekly, collaborate with 5 micro-influencers (5k-20k followers in #Romantasy).  
  **OWNER**: VA.  
  **TIMELINE**: Ongoing, Weeks 4-13 (engagement phase).  
  **TOOL/PLATFORM**: TikTok app + Google Sheets for tracking.

- **STEP**: Weekly export TikTok analytics + Amazon sales; A/B test 2 video variants (e.g., voiceover vs. text overlay).  
  **OWNER**: Agency.  
  **TIMELINE**: Every Sunday, Weeks 5-13 (optimization phase).  
  **TOOL/PLATFORM**: TikTok Analytics + Amazon KDP Reports.

## CONTENT REQUIREMENTS
- **15-Second Teaser Videos**: Vertical MP4, 15s duration, TikTok format; author reading a 20-word plot hook + magic VFX; VA edits, author records.
- **Voiceover Scripts**: Text file, 25 words max/script (30 total); dramatic anti-heroine lines like "One heist. Infinite magic. Zero mercy."; Leo writes.
- **Graphics: Book Cover Overlays**: PNG, 1080x1920px, Canva template with glow effects; 10 variants for A/B testing; VA creates.
- **Influencer Collab Brief**: Google Doc, 200 words; includes book PDF excerpt, promo code, and duet script; agency writes.
- **Linktree Bio Copy**: 150 characters; "Steal 'Midnight Heist' now! Magic heists await. Use MHBOOKTOK20 for 20% off 👻 #BookTok"; author approves.

## SUCCESS METRICS
- **TikTok Video Views**: Track total views in TikTok Analytics; baseline 0, 90-day target 500k.
- **Click-Through Rate to Amazon**: Measure Linktree clicks / video views via Bitly tracking links; baseline N/A, 90-day target 2.5%.
- **Attributed Sales**: Count promo code redemptions in Amazon KDP + sales rank shifts; baseline 0, 90-day target 1,000.

## RISK & MITIGATION
- **Risk 1: Algorithm shadowban from overposting**: Limit to 3 videos/day and monitor via TikTok Analytics; pivot to Stories if engagement drops 30%.
- **Risk 2: Low influencer response rate**: Pre-vet 20 influencers via TikTok search for #BookTok engagement; offer free ARC + $50 stipend to top 5 responders.

## BUDGET ESTIMATE
$1,200 - $2,500 (low/high); single biggest cost driver: TikTok Spark Ads at $800-$1,500 for 90-day CPC campaign.