## OBJECTIVE
Drive 5,000 verified sales of "Echoes of Betrayal" (psychological thriller by Elena Voss about corporate espionage and personal redemption) on Amazon Kindle within 90 days of launch, measured via Amazon KDP dashboard sales reports.

## TARGET AUDIENCE
- **Primary segment**: Women 35-55, professionals in corporate jobs (e.g., managers, executives), active on LinkedIn (daily scrolls) and Instagram Reels (weekends), feeling burned out and distrustful of workplace dynamics, in the awareness-to-consideration buying stage (browsing thrillers for stress relief but not yet committed).
- **Key insight**: They need to see relatable "what if this happened to me?" scenarios from the book's betrayal themes—short, gripping clips evoking paranoia and empowerment—to feel an urgent pull to one-click buy for weekend escapism.

## TACTICAL PLAN
- **STEP**: Research and compile list of 50 micro-influencers (5k-20k followers) in #Bookstagram and #BookTok niches focused on thrillers, prioritizing those with 3%+ engagement on similar books (e.g., Freida McFadden titles); use follower demographics to filter for 35-55 female pros.
  - **OWNER**: Agency (Leo to oversee, VA executes)
  - **TIMELINE**: Week 1 (pre-launch phase)
  - **TOOL/PLATFORM**: Influencer Marketing Hub + Instagram Insights + TikTok Creator Marketplace
- **STEP**: Craft personalized outreach DMs/Emails pitching free ARC (advance reader copy) + affiliate link (10% commission via Amazon Associates), including a 30-second teaser video hook from the book's inciting incident.
  - **OWNER**: VA
  - **TIMELINE**: Weeks 2-3 (build phase)
  - **TOOL/PLATFORM**: Google Sheets for tracking + Hunter.io for emails + Canva for teaser video
- **STEP**: Launch coordinated content push: Influencers post 1 Reel/TikTok (15-30s) dramatizing a "corporate betrayal" scene with book overlay, tagging #EchoesOfBetrayal #ThrillerBetrayal and author's Amazon page.
  - **OWNER**: Influencers (agency monitors compliance)
  - **TIMELINE**: Weeks 4-12 (launch + sustain phase, 5 influencers/week)
  - **TOOL/PLATFORM**: Instagram Reels + TikTok + Amazon Affiliate links
- **STEP**: Run $0.50 CPC Instagram boosted posts amplifying top 10 influencer Reels, targeting "thriller books" interests + job titles like "manager" in US/UK.
  - **OWNER**: Agency (Facebook Ads specialist)
  - **TIMELINE**: Weeks 5-12 (amplify phase)
  - **TOOL/PLATFORM**: Meta Ads Manager
- **STEP**: Weekly performance review: Track link clicks to sales via UTM parameters; re-engage top performers with bonus commissions.
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Every Sunday, ongoing
  - **TOOL/PLATFORM**: Google Analytics + Amazon Attribution

## CONTENT REQUIREMENTS
- **Influencer Pitch Email/DM Template**: Google Doc format, 150 words max, personalized with influencer's recent post; VA writes, agency approves.
- **15-30s Teaser Video Script**: Text script (100 words) + shot list (e.g., shadowy office, tense whisper); for TikTok/Reels; author provides raw footage, Canva-edited by VA.
- **Reel Graphic Overlay**: PNG template (1080x1920px) with book cover, "Betrayed at work? Read this." hook text, red thriller font; 50 variations for A/B testing; agency graphic designer creates.
- **Boosted Post Copy**: 3 variations, 125 characters each for Instagram; e.g., "Your boss's secret? Deadlier than you think. #EchoesOfBetrayal"; agency copywriter writes.

## SUCCESS METRICS
- **Sales Volume**: Track daily Amazon KDP sales attributed to affiliate links via Amazon Attribution dashboard; baseline 0, 90-day target 5,000.
- **Engagement Rate**: Measure average likes + shares + comments on amplified Reels via Meta Insights; baseline 2%, 90-day target 5%.
- **Click-Through Rate (CTR)**: Calculate affiliate link clicks / impressions from Google Analytics UTM tags; baseline 1%, 90-day target 3%.

## RISK & MITIGATION
- **Risk**: Low influencer response rate due to ARC fatigue. **Mitigation**: Offer $25 Amazon gift card bonus for first 20 posts, vetted via test DM to 10 influencers in Week 1.
- **Risk**: Ad account suspension from Meta for book promo misflags. **Mitigation**: Pre-approve all creatives via Meta Ads Library review process and use "book recommendation" framing, not direct sales pitches.

## BUDGET ESTIMATE
$3,500-$6,000 (low: organic influencer focus; high: full boosts); single biggest cost driver: Meta Ads spend ($2,500 at $0.50 CPC for 5M impressions).