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META ADS (Facebook + Instagram)
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## META AD SET 1 -- Awareness
- HEADLINE (40 chars max): Dragons Choose Riders
- PRIMARY TEXT (125 chars shown, 500 chars total): Weak body, fierce heart. Violet defies death in the brutal Empyrean war college, bonding a dragon and igniting forbidden passion with her enemy. #1 NYT Bestseller. Escape into epic fantasy romance now—start your free preview!
- LINK DESCRIPTION (30 chars max): Enter the Dragon Rider World
- CTA BUTTON: Learn More
- TARGET: Women 18-35, interests: Rebecca Yarros, Fourth Wing, ACOTAR, dragons, enemies to lovers, fantasy romance books
- VISUAL NOTE: Dramatic book cover with Violet on dragonback against fiery sky; short video clip of page-turn animation with dragon roar sound

## META AD SET 2 -- Consideration
- HEADLINE (40 chars max): 4.8 Stars from 2M+ Readers
- PRIMARY TEXT (125 chars shown, 500 chars total): "Best book hangover ever!" – Readers devoured Fourth Wing: Violet's deadly trials, savage dragon bonds, and steamy tension with Xaden. #BookTok sensation, #1 NYT. Join millions—grab your copy and soar into the Empyrean today!
- LINK DESCRIPTION (30 chars max): Read Raving Reviews
- CTA BUTTON: Shop Now
- TARGET: Women 18-35, interests: BookTok, fantasy romance, dragon rider books, Sarah J. Maas, Rebecca Yarros; lookalikes of Fourth Wing buyers
- VISUAL NOTE: Carousel of 5-star Goodreads/Amazon reviews with quotes; user-generated content of readers with book and dragon props

## META AD SET 3 -- Conversion / Retargeting
- HEADLINE (40 chars max): Claim Your Dragon Rider Saga
- PRIMARY TEXT (125 chars shown, 500 chars total): You've seen the hype—don't miss out! Fourth Wing ends on a cliffhanger that demands Iron Flame next. Snag book 1 at 40% off + free US shipping for 48 hours only. Bond your dragon. Fuel the fire. Buy now!
- LINK DESCRIPTION (30 chars max): 40% Off + Free Shipping
- CTA BUTTON: Get Offer
- TARGET: Retargeting: website visitors, video viewers 50%+, add-to-cart; women 18-35, interests: Empyrean series, Fourth Wing book 2
- VISUAL NOTE: Countdown timer overlay on book series stack; urgent animation of flames rising around cover with discount badge

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GOOGLE SEARCH ADS
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## GOOGLE AD GROUP 1 -- Fourth Wing book buy
Headline 1 (30 chars): Fourth Wing Book
Headline 2 (30 chars): Epic Dragon Romance
Headline 3 (30 chars): Start Free Preview Now
Description 1 (90 chars): Bond dragons & spark forbidden love in brutal war college. #1 NYT Bestseller by Rebecca Yarros—Violet's heart-pounding saga awaits!
Description 2 (90 chars): 4.8 stars from 2M readers. Enemies-to-lovers fantasy that grips you. Get Fourth Wing today & dive into Empyrean!
Keywords: "fourth wing book", "buy fourth wing", "fourth wing rebecca yarros", "empyrean series book 1", [fourth wing], "fourth wing paperback"

## GOOGLE AD GROUP 2 -- Empyrean series dragon rider
Headline 1 (30 chars): Empyrean Dragon Riders
Headline 2 (30 chars): Rebecca Yarros Bestseller
Headline 3 (30 chars): Free Sample Chapter
Description 1 (90 chars): Weak scribe thrust into dragon rider trials. Steamy tension, deadly stakes—Fourth Wing captivates fantasy fans everywhere!
Description 2 (90 chars): #BookTok viral hit with savage bonds & cliffhanger ending. Join the rider revolution. Order now for instant thrills!
Keywords: "dragon rider books", "empyrean series", "rebecca yarros books", "fourth wing series", [dragon rider fantasy], "enemies to lovers dragons", "booktok fourth wing"

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AMAZON ADS (if applicable -- book products)
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## AMAZON SPONSORED PRODUCT AD
- Headline (50 chars): Dragons Choose: Survive or Die
- Custom text (150 chars): In Fourth Wing, Violet battles lethal war college trials, bonds a lethal dragon, and clashes with enemy Xaden. #1 NYT fantasy romance—heart-racing plot, sizzling chemistry. Perfect for ACOTAR fans. Kindle Unlimited free trial available now!
- Targeting strategy: Keywords: fourth wing, empyrean, dragon rider book, rebecca yarros; categories: Fantasy Romance, Epic Fantasy; ASINs: competitors like Iron Flame, A Court of Thorns and Roses
- Bid notes: Start at $0.75-$1.20 CPC for high-conversion keywords like "fourth wing book"; increase 20% for "buy fourth wing" based on top-of-funnel awareness

## AMAZON SPONSORED BRAND AD
- Brand headline (50 chars): Rebecca Yarros: Empyrean
- Store spotlight: [Fourth Wing, Iron Flame, Onyx Storm (pre-order)]
- Tagline (30 chars): Riders Rise. Dragons Burn.
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AD COPY RULES
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*(Confirmed followed: All headlines standalone, desire-led (survival, passion, escape), no "Are you...", accurate Fourth Wing details only (Violet's trials/dragon bond/Xaden/enemy college), specific CTAs like "Start Free Preview", unique variants per set/group)*