## OBJECTIVE
Achieve 15,000 verified book sales of "Whispers in the Dark" (dark romance by Elena Voss, themes of forbidden love and psychological tension) driven by TikTok traffic within 90 days, tracked via BookFunnel UTM links and Amazon KDP reports.

## TARGET AUDIENCE
- **Primary segment**: Women 18-35, US-based, daily TikTok users (4+ hours/week), avid dark romance readers (fans of authors like Penelope Douglas or Cora Reilly), in the consideration buying stage (have read 5+ similar books in past year, follow #DarkRomance and #BookTok tags).
- **Key insight**: They need visceral, 15-second emotional hooks (e.g., "forbidden touch" tension clips) that mirror the book's obsessive chemistry to trigger impulse buys on Kindle Unlimited.

## TACTICAL PLAN
- **STEP**: Research and curate 50 #BookTok trends (e.g., "dark romance tropes" sounds, duets with viral edits); select top 10 matching book themes like "enemies-to-lovers betrayal".
  - **OWNER**: Agency strategist
  - **TIMELINE**: Days 1-3 (pre-launch phase)
  - **TOOL/PLATFORM**: TikTok Creative Center, TrendTok app
- **STEP**: Produce 30 short-form videos (15-30s): 10 teasers (book quotes voiced over shadowy visuals), 10 GRWM-style "get ready with my dark romance obsession", 10 duets reacting to fan theories on book's twist ending.
  - **OWNER**: VA (freelance video editor)
  - **TIMELINE**: Days 4-14 (build phase)
  - **TOOL/PLATFORM**: CapCut for editing, Canva for quote graphics, TikTok for posting
- **STEP**: Post 5 videos/day from 3 agency-managed accounts (@CrimsonLeafBooks, @ElenaVossReads, author personal); include CTAs with link in bio to BookFunnel landing page pre-loaded with UTM for sales tracking.
  - **OWNER**: Author + VA
  - **TIMELINE**: Days 15-45 (launch phase), ramp to 10/day in weeks 6-12 (growth phase)
  - **TOOL/PLATFORM**: TikTok, Linktree for bio links
- **STEP**: Run $0.50 CPC TikTok Spark Ads on top 10 performing organic videos, targeting #BookTok engagers with interests in "romance novels" and "KU reads"; budget $10/day initially, scale to $50/day based on ROAS.
  - **OWNER**: Agency strategist
  - **TIMELINE**: Days 20-90 (amplification phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager
- **STEP**: Engage daily: reply to 100% comments within 1 hour, duet top user-generated content (UGC) recreating book scenes, collaborate with 5 mid-tier BookTokers (10k-50k followers) for paid shoutouts ($50 each).
  - **OWNER**: VA
  - **TIMELINE**: Ongoing, weeks 3-12 (engagement phase)
  - **TOOL/PLATFORM**: TikTok comments/duets, Later for scheduling collabs
- **STEP**: Analyze weekly: pull TikTok Analytics for views/clicks, cross-reference with Amazon KDP dashboard for sales spikes; pivot to new trends if <10% engagement.
  - **OWNER**: Agency strategist
  - **TIMELINE**: Weekly Sundays (review phase)
  - **TOOL/PLATFORM**: TikTok Analytics, Google Analytics for UTM traffic

## CONTENT REQUIREMENTS
- **Teaser video scripts**: 30s script, 100 words max, TikTok format; include book quote + voiceover hook ("He whispered my ruin..."); VA writes, author approves.
- **GRWM video templates**: 20s silent template with text overlays (e.g., "Reading this had me feral"), Canva-editable PNGs (1080x1920), 5 variations; agency designs.
- **Duet reaction scripts**: 15s, 50 words, TikTok duet format responding to #DarkRomance trends with book spoilers-free teases; VA writes 10.
- **Linktree landing page copy**: 200 words, includes book blurb excerpt (300 words from author), bullet benefits ("KU free trial, binge-worthy twists"); agency writes.
- **Collab outreach emails**: 150 words, personalized template for BookTokers (e.g., "Love your 'obsessive hero' edits—collab on Whispers?"); agency writes 20.

## SUCCESS METRICS
- **TikTok Video Views**: Measure total views in TikTok Analytics; baseline 5,000 (author's current), 90-day target 1,000,000.
- **Link Clicks to Sales Page**: Measure UTM-tracked clicks via Google Analytics; baseline 200/month, 90-day target 50,000.
- **Attributed Book Sales**: Measure sales within 7 days of clicks via Amazon KDP reports + BookFunnel pixels; baseline 100/month, 90-day target 15,000.

## RISK & MITIGATION
- **Risk 1**: TikTok algorithm shadowban due to romance genre flags. **Mitigation**: Pre-approve all videos via TikTok's content tester tool and diversify 30% posts to Instagram Reels with identical content.
- **Risk 2**: Low UGC from audience. **Mitigation**: Seed 5 giveaways (signed paperbacks via Gleam.io) requiring video tags to spark 100+ UGC pieces in first 30 days.

## BUDGET ESTIMATE
$2,500-$5,000; single biggest cost driver: TikTok Spark Ads at $2,000 (scaling from ROAS >3x).