## OBJECTIVE
Achieve 10,000 pre-order sales of "Whispers in the Dark" (dark romance novel by Jane Doe, themes of forbidden love and redemption) on Amazon KDP within 90 days, measured by Amazon sales dashboard reports.

## TARGET AUDIENCE
- **Primary segment**: Women aged 18-35, active on TikTok (daily users, 5+ hours/week), emotionally drawn to intense romance (feeling thrill-seeking and escapism amid busy lives), in awareness-to-consideration buying stage (have read 5+ Colleen Hoover books but not yet pre-ordered this title).
- **Key insight**: They need to feel the addictive tension of forbidden romance through short, teaser video clips evoking "heart-pounding obsession" to swipe up and pre-order immediately.

## TACTICAL PLAN
- **STEP**: Create and optimize TikTok account (@WhispersDarkBook) with bio linking to Amazon pre-order page; post 3x/day teaser videos (15-30s) featuring dramatic voiceovers of key scenes, #BookTok #DarkRomance hashtags, and duets with popular BookTokers (e.g., @romancebookrecs).
  - **OWNER**: Agency (Leo team)
  - **TIMELINE**: Days 1-7 (Phase 1: Setup)
  - **TOOL/PLATFORM**: TikTok Creator Studio, CapCut for editing.
- **STEP**: Run TikTok Spark Ads targeting "Romance Books" interests, lookalikes of Colleen Hoover followers; budget $50/day, A/B test 3 ad creatives (slow-burn excerpt vs. spicy clip vs. redemption arc tease).
  - **OWNER**: Agency (ads specialist)
  - **TIMELINE**: Days 8-30 (Phase 2: Awareness blast)
  - **TOOL/PLATFORM**: TikTok Ads Manager, Pixel on Amazon landing page.
- **STEP**: Partner with 20 micro-influencers (10k-50k followers in BookTok romance niche); send ARCs via BookFunnel for honest reviews and unboxings.
  - **OWNER**: VA (outreach)
  - **TIMELINE**: Days 15-45 (Phase 3: Amplification)
  - **TOOL/PLATFORM**: BookFunnel for ARC delivery, Google Sheets for tracking.
- **STEP**: Launch email nurture sequence to TikTok traffic capturers (opt-in via Linktree freebie: "5 Dark Romance Tropes Checklist"); 5 emails escalating from teaser excerpt to urgency (pre-order bonus chapter).
  - **OWNER**: Author (copy review), Agency (setup)
  - **TIMELINE**: Days 30-90 (Phase 4: Conversion)
  - **TOOL/PLATFORM**: ConvertKit, Linktree.
- **STEP**: Monitor and optimize weekly: adjust ad creatives based on CTR, repost top-performing user-generated content.
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Weekly from Day 8-90
  - **TOOL/PLATFORM**: TikTok Analytics, Google Analytics.

## CONTENT REQUIREMENTS
- **TikTok Teaser Videos**: 15 videos (15-30s MP4), 100-150 characters overlay text + voiceover script; TikTok; Agency writes/scripts.
- **Spark Ad Creatives**: 3 variants (MP4, 15s), 50-character hook text + CTA ("Pre-order now"); TikTok; Agency designs via CapCut.
- **Influencer ARC Packet**: PDF guide (1-page: book blurb, hashtags, review prompts), 300 words; email/DM; Author provides blurb, VA formats.
- **Email Sequence**: 5 emails (HTML, 400-600 words each: subject lines like "The Forbidden Kiss You Can't Resist"); ConvertKit; Author writes excerpts, Agency edits/sequences.
- **Freebie Checklist**: PDF (1-page, 500 words: tropes with "Whispers" tie-ins); Linktree download; Agency creates in Canva.

## SUCCESS METRICS
- **Pre-Order Sales**: Track via Amazon KDP dashboard; baseline 0, 90-day target 10,000.
- **TikTok Traffic to Pre-Order**: Measure link clicks via Bitly tracking links; baseline N/A, 90-day target 50,000 clicks.
- **Email Opt-In Conversion Rate**: ConvertKit reports (opt-ins to sales); baseline 5%, 90-day target 15%.

## RISK & MITIGATION
- **Risk**: Low TikTok algorithm pickup due to new account. **Mitigation**: Seed initial views by running $100/day Spark Ads in Phase 1 and collaborate with 5 influencers on Day 1 for organic boost.
- **Risk**: Pre-order fatigue in saturated dark romance niche. **Mitigation**: Differentiate with unique redemption arc teasers validated by A/B testing top 2 ad variants weekly.

## BUDGET ESTIMATE
$8,000-$12,000 (low: organic-heavy; high: aggressive ads); single biggest cost driver: TikTok Spark Ads ($5,000-$8,000 over 90 days).