## OBJECTIVE
Achieve 1,000 pre-orders for "AI Revolution: Mastering the Future" by Dr. Elena Voss within 90 days, measured via unique Gumroad sales tracking links, driving 20% of total launch revenue.

## TARGET AUDIENCE
- **Primary segment**: C-suite executives and mid-level managers (ages 35-55, 60% male, incomes $150K+, US/UK-based) active on LinkedIn (daily users, 5K+ connections), in the consideration buying stage, overwhelmed by AI hype but anxious about falling behind competitors.
- **Key insight**: They need concise, evidence-based proof (e.g., case studies from Fortune 500 adopters) that Dr. Voss's frameworks deliver 30% efficiency gains without technical overload, evoking confidence and FOMO to commit to pre-order.

## TACTICAL PLAN
- **STEP**: Build custom LinkedIn audience using job titles (CEO, CTO, VP Operations), skills (AI strategy, machine learning), and company size (500+ employees); upload Dr. Voss's email list (2K contacts) as seed for lookalikes.
  - **OWNER**: Agency
  - **TIMELINE**: Days 1-3 (Pre-Launch Phase)
  - **TOOL/PLATFORM**: LinkedIn Campaign Manager
- **STEP**: Launch video ad series showing 60-second clips of Dr. Voss explaining one AI framework from the book (e.g., "Prompt Engineering Playbook"), directing to Gumroad pre-order page with book-themed landing page highlighting executive testimonials.
  - **OWNER**: Agency
  - **TIMELINE**: Days 4-30 (Launch Phase)
  - **TOOL/PLATFORM**: LinkedIn Ads + Gumroad
- **STEP**: Run 3-email nurture sequence to warm leads: Email 1 (teaser chapter download), Email 2 (exclusive webinar invite on AI myths), Email 3 (limited-time 20% pre-order discount tied to book's ROI calculator tool).
  - **OWNER**: Author (with agency copy review)
  - **TIMELINE**: Days 10-60 (Sustain Phase)
  - **TOOL/PLATFORM**: ConvertKit
- **STEP**: Host live LinkedIn Audio Event with Dr. Voss interviewing a Fortune 500 AI exec on book's themes, promoting pre-order link in chat; follow up with replay email to attendees.
  - **OWNER**: Agency
  - **TIMELINE**: Day 45 (Sustain Phase)
  - **TOOL/PLATFORM**: LinkedIn Live Audio + ConvertKit
- **STEP**: Retarget non-converters with carousel ads featuring book excerpts on LinkedIn, emphasizing "Join 500+ leaders pre-ordering now" social proof.
  - **OWNER**: Agency
  - **TIMELINE**: Days 31-90 (Scale Phase)
  - **TOOL/PLATFORM**: LinkedIn Campaign Manager

## CONTENT REQUIREMENTS
- **LinkedIn Video Ads (5 variations)**: 30-60 seconds MP4, 100-150 words script, LinkedIn feed format, agency writes script + author records video.
- **Email Sequence Copy (3 emails)**: 250-400 words each, HTML with book cover image and CTA button, ConvertKit template, agency writes.
- **Teaser Chapter PDF**: 10-page excerpt (2K words) on "AI ROI Calculator," Canva-designed with branding, author provides raw text, agency formats.
- **Webinar Script**: 45-minute outline (1K words) + slide deck (15 slides via Canva), LinkedIn/Zoom format, agency writes.
- **Carousel Ad Creatives (3 sets)**: 5-image PNG series (each 1080x1080px), 50 words per card, LinkedIn format, agency designs + sources book quotes.

## SUCCESS METRICS
- **Pre-Order Sales**: Track unique clicks/conversions via Gumroad dashboard UTM links; baseline 0, 90-day target 1,000.
- **LinkedIn Ad Engagement Rate**: Measure likes/comments/shares per ad via LinkedIn Insights; baseline 1%, 90-day target 3%.
- **Email Open-to-Pre-Order Conversion**: Calculate (pre-order clicks / opens) via ConvertKit reports; baseline 2%, 90-day target 8%.

## RISK & MITIGATION
- **Risk 1**: LinkedIn ad fatigue from AI topic saturation. **Mitigation**: Rotate 5 ad creatives weekly based on performance data, capping frequency at 3 impressions/user/month.
- **Risk 2**: Low email deliverability from cold outreach. **Mitigation**: Warm up ConvertKit domain with 500 daily sends in week 1 and segment list by engagement score.

## BUDGET ESTIMATE
$3,000-$7,500 (low/high); single biggest cost driver: LinkedIn ad spend ($2,500-$5,000 at $8-$12 CPM for 300K impressions).

Leo, Senior Campaign Strategist  
Crimson Leaf Marketing