## OBJECTIVE
Achieve 1,000 verified sales of "Echoes of Midnight" (debut paranormal romance by Alex Rivera) on Amazon Kindle within 90 days, measured via Amazon KDP dashboard, representing a 5x lift from the author's current 200-unit monthly baseline.

## TARGET AUDIENCE
- **Primary segment**: Women aged 28-45, active on TikTok (BookTok) and Instagram Reels, in the US/UK, emotionally seeking escapist romance amid busy lives (working moms/professionals), at the awareness-to-consideration buying stage (browsing #BookTok recs but not yet purchased).
- **Key insight**: They need to feel an instant emotional pull through short, swoon-worthy teaser clips highlighting the "forbidden love in a haunted mansion" trope, paired with "if you loved Fourth Wing" comparisons, to trigger impulse adds-to-cart.

## TACTICAL PLAN
- **STEP**: Set up Amazon Sponsored Products ads targeting keywords like "paranormal romance haunted house" and ASINs of similar books (e.g., "Fourth Wing" by Rebecca Yarros); start with auto-campaign at $0.50 CPC.
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Day 1 (Pre-launch phase)
  - **TOOL/PLATFORM**: Amazon Advertising Console
- **STEP**: Create and schedule 15 TikTok organic videos (15-30s) using trending BookTok sounds (e.g., #Romantasy); cross-post to Instagram Reels.
  - **OWNER**: VA
  - **TIMELINE**: Days 2-7 (Launch phase), then 3/week ongoing
  - **TOOL/PLATFORM**: TikTok Creator Tools, CapCut for editing, Instagram
- **STEP**: Run TikTok Spark Ads boosting top 3 organic videos to lookalike audiences based on author's existing 2K email list.
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Day 8 onward (Growth phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager
- **STEP**: Build and launch a 7-day email nurture sequence to author's 2K list teasing free Chapter 1 download, driving to Amazon.
  - **OWNER**: Author + VA
  - **TIMELINE**: Days 10-17 (Engagement phase), repeat bi-weekly
  - **TOOL/PLATFORM**: ConvertKit
- **STEP**: Monitor and optimize daily: Pause underperforming keywords/ads (<0.5 ACoS), scale winners by 20% budget.
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Daily from Day 1 (Optimization phase)
  - **TOOL/PLATFORM**: Amazon Ads Console + Adspert for automation

## CONTENT REQUIREMENTS
- **TikTok/Reels Video Teasers** (15 videos): 15-30s MP4, 0 words (voiceover script 50 words max), TikTok/Instagram, VA writes/edits using Canva Pro templates with book cover overlay and text hooks like "Haunted mansion + steamy ghost romance? 😍 #EchoesOfMidnight".
- **Amazon Ad Creatives** (3 variants): 300x250px static images + 7-copy headlines (20 chars each, e.g., "Ghostly Lovers Await"), Amazon, Agency (Leo) writes.
- **Email Sequence Copy** (7 emails): HTML templates, 250-400 words each, ConvertKit, Author provides voice + VA drafts with subject lines like "Sneak Peek: Forbidden Love in Echoes of Midnight".
- **Chapter 1 Download Landing Page**: 1-page Carrd site with opt-in form, 150-word blurb, Carrd, VA builds.

## SUCCESS METRICS
- **Amazon Sales**: Track units sold in KDP dashboard; baseline 200/month, 90-day target 1,000.
- **TikTok Engagement Rate**: Views-to-likes ratio via TikTok Analytics; baseline 5%, 90-day target 12%.
- **Ad ACoS (Advertising Cost of Sale)**: Revenue/ad spend in Amazon Ads; baseline N/A (new), 90-day target <40%.

## RISK & MITIGATION
- **Risk**: Low ad relevance causing high CPCs and quick budget burn. **Mitigation**: Launch with $50/day cap, use negative keywords like "free" from Day 3 based on search term report.
- **Risk**: Algorithm suppression on TikTok due to new account. **Mitigation**: Seed with 5 collabs from micro-BookTok influencers (5K-10K followers) at $50 each in Week 1.

## BUDGET ESTIMATE
$3,000-$5,000 (low: organic-heavy; high: aggressive ads); single biggest cost driver: TikTok/Amazon ad spend ($2,500 at $0.40-$0.60 CPC for 5M impressions).