## OBJECTIVE
Drive 5,000 unit sales of "Shadows of the Mind" (psychological thriller by Alex Rivera) on Amazon Kindle and paperback within 90 days post-launch, measured via Amazon KDP dashboard sales reports, equating to a #500 rank in Amazon's Psychological Thriller subcategory.

## TARGET AUDIENCE
- **Primary segment**: Women aged 30-50 in the US/UK, active on Facebook (daily scrollers) and TikTok (#BookTok users), in a stressed emotional state from work/life pressures, at the awareness-to-consideration buying stage (browsing thrillers for escapism but not yet committed buyers).
- **Key insight**: They need to feel the thrill of a "page-turner twist" through teaser hooks that mirror their desire for mental escape, positioning the book as a "guilt-free obsession" that delivers suspense without requiring hours of commitment.

## TACTICAL PLAN
- **STEP**: Set up Amazon KDP promo page with 20% launch discount code (KINGSTON20) auto-applied via KDP pricing tools; upload A+ Content with 5 hero images and 3 excerpt modules.
  - **OWNER**: Author
  - **TIMELINE**: Week 1 (pre-launch setup)
  - **TOOL/PLATFORM**: Amazon KDP dashboard
- **STEP**: Launch Facebook Ads campaign targeting "Psychological Thriller" interests + lookalikes of Colleen Hoover fans; 3 ad sets: video teaser (30s book trailer), carousel of quotes, static cover with "Read free preview" CTA linking to Amazon.
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 1-4 (launch blast), then optimize Weeks 5-12
  - **TOOL/PLATFORM**: Facebook Ads Manager, warmed pixel from author's page
- **STEP**: Post 15 #BookTok videos (duet trending sounds like "mind blown" audios) showing "first chapter reactions" and unboxings; cross-post to Instagram Reels.
  - **OWNER**: VA
  - **TIMELINE**: 3 videos/week starting Week 2
  - **TOOL/PLATFORM**: TikTok app, CapCut for editing
- **STEP**: Run Amazon Sponsored Products ads on auto + manual keywords ("psychological thriller women", "twisty suspense books"); allocate 70% budget to top ASINs like similar Gillian Flynn titles.
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 3-12 (ramp after initial reviews)
  - **TOOL/PLATFORM**: Amazon Advertising Console
- **STEP**: Email nurture sequence to author's 2K list: Day 1 free chapter, Day 3 launch alert, Day 7 review request; segment for openers.
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 1-12 (ongoing drips)
  - **TOOL/PLATFORM**: ConvertKit

## CONTENT REQUIREMENTS
- **Book trailer video**: 30s MP4, 100 words script (voiceover + suspense music), for Facebook/TikTok; agency writes script, author records voiceover.
- **Ad copy templates (3 variants)**: 125 characters each for Facebook (headline + body), e.g., "Her mind hides the killer... until it doesn't. Grab 'Shadows of the Mind' now!"; agency writes.
- **#BookTok scripts (15)**: 50 words each (hook + call-to-action), TikTok vertical video format; VA adapts from agency outlines.
- **Graphics pack (10)**: 1080x1080 PNG quote cards from book (Canva templates with thriller fonts/dark overlays), for Instagram/Facebook; agency designs.
- **Email sequence copy (5 emails)**: 200-300 words each, ConvertKit HTML format with Amazon buy buttons; agency writes.

## SUCCESS METRICS
- **Amazon Sales Units**: Track daily via KDP reports; baseline 50/month, 90-day target 5,000.
- **Facebook Ad ROAS**: Measure revenue/ad spend in Ads Manager; baseline 1.5x, 90-day target 3x.
- **TikTok Views-to-Sales Conversion**: Views from BookTok links divided by sales attribution (via UTM tags in Amazon); baseline 0.1%, 90-day target 0.5%.

## RISK & MITIGATION
- **Risk**: Low initial reviews tank Amazon algorithm visibility. **Mitigation**: Secure 25 ARC reviews from 50 NetGalley readers pre-launch, distributed Week 1 via agency-coordinated outreach.
- **Risk**: Ad fatigue from repetitive creatives reduces CTR. **Mitigation**: A/B test 2 new ad variants weekly in Facebook Ads Manager, pausing underperformers below 1% CTR.

## BUDGET ESTIMATE
$3,000-$6,000 (low/high); single biggest cost driver: Facebook Ads spend ($2,000-$4,000 at $0.50-$1 CPC targeting 100K impressions).