## OBJECTIVE
Achieve 10,000 verified book sales (tracked via Amazon KDP dashboard) for "Unlock Your Potential: The 7-Day Mindset Reset" by Dr. Elena Voss within 90 days post-launch, leveraging BookTok virality to hit New York Times Bestseller list eligibility.

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-40, active on TikTok (daily users averaging 45+ minutes), in high-stress corporate jobs (e.g., marketing, tech), awareness-to-consideration buying stage, feeling overwhelmed and seeking quick mindset shifts for productivity without burnout.
- **Key insight**: They need to see authentic "before/after" transformation videos from relatable creators (not polished ads) showing the book's 7-day challenges reducing anxiety, paired with FOMO from user testimonials, to impulse-buy the Kindle version under $4.99.

## TACTICAL PLAN
- **STEP**: Research and recruit 50 micro-influencers (5k-50k followers) in BookTok niche via hashtag searches (#BookTok, #SelfHelpBooks); send personalized DM pitches with free ARC (advance reader copy) and 20% affiliate commission via Amazon Associates.
  - **OWNER**: Agency (Leo coordinates)
  - **TIMELINE**: Days 1-7 (pre-launch phase)
  - **TOOL/PLATFORM**: TikTok Creator Marketplace, BuzzSumo for hashtag analytics, Google Sheets for tracking.

- **STEP**: Launch author TikTok account (@ElenaVossMindset) with 7 teaser videos (one per day) demonstrating book exercises; cross-post to Instagram Reels.
  - **OWNER**: Author (with VA editing)
  - **TIMELINE**: Days 8-14 (launch week)
  - **TOOL/PLATFORM**: TikTok/Instagram apps, CapCut for editing, Linktree for bio sales link to Amazon.

- **STEP**: Run 5-day TikTok ad campaign targeting "BookTok" interests, "self-improvement" behaviors, and lookalikes of top BookTok accounts; budget $0.50-$1.00 CPM for video views driving to Amazon landing page.
  - **OWNER**: Agency
  - **TIMELINE**: Days 15-60 (growth phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager, Amazon Attribution for conversion tracking.

- **STEP**: Host live TikTok "7-Day Challenge" sessions (3x/week) with author and 2 influencers; require duets/shares with #VossMindsetReset for entry into $100 Amazon gift card giveaway.
  - **OWNER**: Author + VA
  - **TIMELINE**: Days 20-80 (engagement phase)
  - **TOOL/PLATFORM**: TikTok Live, Gleam.io for giveaway entries.

- **STEP**: Email nurture sequence to all UGC (user-generated content) participants and ARC readers, upsell paperback and audiobook via BookFunnel links.
  - **OWNER**: Agency VA
  - **TIMELINE**: Days 30-90 (conversion phase)
  - **TOOL/PLATFORM**: ConvertKit for email automation, BookFunnel for delivery.

## CONTENT REQUIREMENTS
- **7 Teaser Videos**: Vertical video format (9:16, 15-30 seconds), TikTok/Instagram Reels; script 50-75 words each focusing on one book chapter exercise; author films raw footage, VA adds text overlays/music. **Who writes**: Author outlines, agency VA scripts.
- **Influencer Pitch DM Template**: Text format, 200 characters max, personalized with influencer's recent video; includes ARC download link. **Who writes**: Agency.
- **Ad Creatives (5 variants)**: Vertical video (15 seconds), 100 words script + on-screen Amazon link; A/B test hooks like "Day 1 cured my burnout." **Who writes**: Agency copywriter.
- **Live Session Script**: Google Doc template, 500 words per session (intro, 3 challenges, Q&A, CTA); includes giveaway rules. **Who writes**: Author.
- **Email Sequence (5 emails)**: HTML format, 150-250 words each; subjects like "Your Day 3 Challenge Results?" with Amazon buy buttons. **Who writes**: Agency.

## SUCCESS METRICS
- **TikTok Video Views**: Track via TikTok Analytics dashboard; baseline 10k total, 90-day target 5M+.
- **Amazon Sales Rank**: Monitor daily via Amazon KDP reports (aim for top 1,000 in Self-Help); baseline #50,000, 90-day target top 500.
- **Affiliate-Driven Sales**: Count via Amazon Associates reports; baseline 0, 90-day target 3,000 units.

## RISK & MITIGATION
- **Risk 1: Low influencer engagement or fake reviews**: Mitigation: Vet influencers via SocialBlade for real engagement rates (>5%) and require video proof of ARC read before posting.
- **Risk 2: Algorithm suppression from over-promotion**: Mitigation: Limit author posts to 3/week, prioritize organic duets/stitches, and cap ad spend at 20% of daily views from organic.

## BUDGET ESTIMATE
$5,000-$12,000 (low: organic-heavy; high: scaled ads); single biggest cost driver: TikTok ad spend ($3,000-$8,000 for 5M impressions).