## OBJECTIVE
Drive 3,000 unit sales of "The Empowered Mom: Reclaiming Your Time in a Chaotic World" by Sarah Jenkins on Amazon KDP within 90 days of launch (success = verified sales dashboard hitting 3,000 units by Day 90).

## TARGET AUDIENCE
- **Primary segment**: Women 30-45, primary Facebook and Instagram users (daily scrollers 1-2 hours), overwhelmed by parenting/work demands (emotional state: exhausted, guilty, seeking quick wins), in awareness-to-consideration buying stage (browsing self-help books but not committed buyers).
- **Key insight**: They need to see relatable "before/after" stories from other moms who regained 2+ hours/day, evoking hope and FOMO, to click "buy now" on Amazon.

## TACTICAL PLAN
- **STEP**: Build email list of 1,000+ ARC (Advance Reader Copy) subscribers via BookFunnel giveaway; send 5-day nurture sequence teasing book chapters on time hacks.
  - **OWNER**: Agency
  - **TIMELINE**: Days 1-14 (pre-launch phase)
  - **TOOL/PLATFORM**: BookFunnel for giveaway, ConvertKit for email automation
- **STEP**: Launch Facebook/Instagram ad campaign with video testimonials; target lookalike audiences based on "Momastyle" page fans and "Atomic Habits" purchasers; budget $50/day initially scaling to $200/day.
  - **OWNER**: Agency
  - **TIMELINE**: Days 15-90 (launch + sustain phase)
  - **TOOL/PLATFORM**: Facebook Ads Manager, pixel installed on author's Linktree
- **STEP**: Secure 50+ Amazon reviews by emailing ARCs to list + posting in 5 targeted Facebook groups (e.g., "Busy Moms Book Club", "Mompreneurs").
  - **OWNER**: VA (supervised by agency)
  - **TIMELINE**: Days 10-30 (pre-launch momentum)
  - **TOOL/PLATFORM**: Amazon Vine (for top reviewers), Facebook Groups
- **STEP**: Run Amazon Sponsored Products ads on keywords "busy mom productivity book", "time management for mothers"; auto + manual campaigns.
  - **OWNER**: Author (with agency setup)
  - **TIMELINE**: Days 20-90 (post-launch scaling)
  - **TOOL/PLATFORM**: Amazon Advertising Console
- **STEP**: Weekly Instagram Reels series (author sharing 60-sec time-saving tips from book); boost top 3 performers.
  - **OWNER**: VA
  - **TIMELINE**: Days 1-90 (ongoing)
  - **TOOL/PLATFORM**: Instagram, Canva for editing

## CONTENT REQUIREMENTS
- **ARC Landing Page Copy**: 300 words, persuasive sales page with book blurb/excerpt; format: HTML page; platform: BookFunnel; who writes: Agency copywriter.
- **Email Nurture Sequence (5 emails)**: 150-250 words each, subject lines <50 chars (e.g., "Steal Back 2 Hours Today, Mom"); format: HTML emails; platform: ConvertKit; who writes: Agency.
- **Facebook Ad Creatives (6 variants)**: Video (15-sec testimonial clips) + static images (book cover w/ mom overlay); copy 100-125 chars; platform: Facebook/Instagram; who writes/designs: Agency (copy) + Canva Pro.
- **Instagram Reels Scripts (12 total)**: 50-75 words script + hook; format: Text overlay + voiceover; platform: Instagram; who writes: Author (agency edits).
- **Review Request Email Template**: 100 words; format: Plain text; platform: Gmail/ConvertKit; who writes: Agency.

## SUCCESS METRICS
- **Amazon Sales Units**: Track daily in KDP Reports dashboard; baseline: 0 (pre-launch); 90-day target: 3,000.
- **Facebook Ad ROAS**: Revenue/sales attribution via pixel in Ads Manager; baseline: N/A (new); 90-day target: 3x (e.g., $3 revenue per $1 ad spend).
- **Review Velocity**: Count of new 4-5 star reviews on Amazon product page; baseline: 0; 90-day target: 100.

## RISK & MITIGATION
- **Risk 1**: Low ad engagement due to audience fatigue on mom content. **Mitigation**: A/B test 3 ad hooks weekly in Facebook Ads Manager, pausing underperformers (<1% CTR) within 48 hours.
- **Risk 2**: Amazon review suppression from policy flags. **Mitigation**: Use only verified purchase ARCs via BookFunnel and limit requests to <20% of list per week.

## BUDGET ESTIMATE
$4,000-$7,500 (low/high); single biggest cost driver: Facebook/Instagram ad spend ($3,000-$5,000 over 90 days).