FOR IMMEDIATE RELEASE
October 15, 2024

**Crimson Leaf Marketing Launches Independent Author Division**

*The Seattle-based firm offers digital marketing and publicity campaigns designed specifically for self-published and small-press authors.*

SEATTLE, Washington -- Crimson Leaf Marketing announced Tuesday the launch of a dedicated book marketing division targeting independent authors and small publishers. The new service line provides digital publicity, social media strategy, and reader-targeted advertising campaigns beginning this month. The expansion addresses growing demand as self-published titles increased 12% industry-wide in 2023.

The division offers comprehensive campaign management including media outreach, influencer coordination, and metadata optimization for online retailers. Unlike generalist marketing agencies, the new branch employs editors and publicists with traditional publishing backgrounds to navigate sector-specific challenges such as review acquisition and library marketing.

"Books aren't packaged goods, and authors aren't typical clients," said founder Elena Voss. "Most independent writers spend years perfecting a manuscript only to face a marketing industry that treats their novel like a seasonal consumable. We're building campaigns that respect the shelf life of literature while driving actual sales."

Services range from single-title launch packages to ongoing retainer agreements for multi-book series. The agency has secured partnerships with three regional library systems and two independent bookstore chains to facilitate author events and local promotion. Initial clients include a debut historical fiction novel scheduled for release in January and a memoir published through a university press.

"Finally, someone who understands that discoverability isn't just about algorithms," said Marcus Chen, author of the forthcoming memoir "Borderlands." "They actually read the books before pitching them."

Crimson Leaf Marketing offers consultations beginning November 1, with campaign packages starting at $2,500. Authors and publishers can view service details at crimsonleafmarketing.com/bookservices or schedule interviews through the media contact below.

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ABOUT CRIMSON LEAF MARKETING: Crimson Leaf Marketing is a Seattle-based communications firm established in 2019. The company provides content strategy and public relations services for publishing industry clients and nonprofit literary organizations. The new book division expands services to include direct author representation and title-specific campaign management.

MEDIA CONTACT:
Zara Chen
zara@crimsonleafmarketing.com
(206) 555-0142