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META ADS (Facebook + Instagram)
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## META AD SET 1 -- Awareness
- HEADLINE (40 chars max): Your Book Deserves Bestseller Sales (35 chars)
- PRIMARY TEXT (125 chars shown, 500 chars total): Hidden gem gathering dust on Amazon? Unlock explosive visibility and sales with Crimson Leaf's proven book marketing. We handle Facebook, Google, and Amazon ads so you focus on writing. Thousands of authors transformed. Claim your free marketing audit today – spots limited!
- LINK DESCRIPTION (30 chars max): Free Book Sales Audit
- CTA BUTTON: Learn More
- TARGET: Indie authors aged 25-55, interests: Kindle Direct Publishing, Self-Publishing, BookBub, interests in writing communities like 20BooksTo50K
- VISUAL NOTE: Stunning book cover overlay on rising sales chart, excited author holding bestseller badge, vibrant colors

## META AD SET 2 -- Consideration
- HEADLINE (40 chars max): Authors 10x Sales Overnight (28 chars)
- PRIMARY TEXT (125 chars shown, 500 chars total): "Crimson Leaf turned my $200/month into $5K!" – Real indie author testimonial. Our data-driven ads target hungry readers on Meta, Google, Amazon. No guesswork, just results: more reviews, rankings, royalties. See case studies from fantasy to romance genres. Ready to scale? Schedule your strategy session free.
- LINK DESCRIPTION (30 chars max): See Author Success Stories
- CTA BUTTON: Get Offer
- TARGET: Self-published authors, engaged with Book Marketing, KDP University, interests: Amazon KDP, Reedsy, past purchasers of writing courses
- VISUAL NOTE: Before/after sales graphs, carousel of 3 author testimonials with book covers, trust badges like "10x Sales Proven"

## META AD SET 3 -- Conversion / Retargeting
- HEADLINE (40 chars max): Claim Your 50% Off Launch Package (34 chars)
- PRIMARY TEXT (125 chars shown, 500 chars total): Seen our ads? Don't miss out – authors who've visited are booking now. Get 50% off your first ad campaign + free audit. Limited to 10 spots this month. Skyrocket Amazon rankings before your next release. Tap to book – transform sales in 30 days or your money back.
- LINK DESCRIPTION (30 chars max): Book 50% Off Now – Limited
- CTA BUTTON: Shop Now
- TARGET: Website visitors, video viewers 50%+, lookalikes of past clients, interests: Book Promotion Tools, custom audience from ad engagers
- VISUAL NOTE: Urgency timer graphic, "50% Off" badge on book launch rocket image, author celebrating with sales notification pop-ups

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GOOGLE SEARCH ADS
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## GOOGLE AD GROUP 1 -- Book Marketing Agency
Headline 1 (30 chars): Book Marketing Agency
Headline 2 (30 chars): 10x Your Amazon Sales
Headline 3 (30 chars): Free Strategy Audit Now
Description 1 (90 chars): Struggling authors: Crimson Leaf runs expert Facebook, Google & Amazon ads to boost rankings & royalties fast.
Description 2 (90 chars): Proven for 1000+ indie books – "From invisible to bestseller!" Book your free call today.
Keywords: "book marketing agency", "book marketing services", "indie book promotion", "amazon book ads expert", "kdp marketing help", [book marketing], "self publish marketing"

## GOOGLE AD GROUP 2 -- Amazon Book Ads
Headline 1 (30 chars): Amazon Book Ads Expert
Headline 2 (30 chars): Launch Bestsellers Fast
Headline 3 (30 chars): Get Free Ad Audit
Description 1 (90 chars): Dominate Amazon with targeted Sponsored Products & Brands ads. Crimson Leaf delivers reviews, sales, rankings.
Description 2 (90 chars): Fantasy, romance, non-fiction – real results for self-publishers. Schedule free strategy session now.
Keywords: "amazon book ads", "kdp ads management", "sponsored products amazon", "book ads amazon", "promote book on amazon", [amazon kdp ads], "book launch ads"

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AMAZON ADS (if applicable -- book products)
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N/A – Crimson Leaf is a service-based book marketing agency, not selling physical/digital book products. Recommend client-specific Amazon ads for their titles post-onboarding.

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AD COPY RULES
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- Followed: All headlines standalone, lead with desire (sales explosion, bestseller status).
- No "Are you..." phrasing used.
- RAG context: Generic agency services (no specific books mentioned in brief).
- CTAs specific: "Book your free...", "Get Free Ad Audit".
- Variants differentiated: Awareness (claim), Consideration (proof), Conversion (urgency/offer); Google groups by theme.