## OBJECTIVE
Achieve 10,000 verified sales (via KDP dashboard and BookReport app tracking) for "Whispers in the Dark" by Alex Rivera, a psychological thriller about marital betrayal and hidden family secrets, within 90 days of launch on Amazon KDP.

## TARGET AUDIENCE
- **Primary segment**: Women aged 30-50 in the US, active on TikTok (BookTok) and Facebook Groups, in a "curious but skeptical" emotional state (recently divorced or in strained relationships), at the awareness-to-consideration buying stage (have read Gillian Flynn or Lisa Jewell but not committed to this subgenre yet).
- **Key insight**: They need to feel the raw thrill of "what if my partner is lying?" through teaser clips of twisty dialogues and shadowy visuals, evoking paranoia to trigger impulse pre-orders.

## TACTICAL PLAN
- **STEP**: Research and join 50 targeted BookTok hashtags (#PsychologicalThriller, #DomesticSuspense, #BookTokThriller) and 20 Facebook Groups (e.g., "Psychological Thriller Book Club", "Gone Girl Fans"); post 3x/week with 15-second teaser videos hooking on betrayal theme.
  - **OWNER**: VA
  - **TIMELINE**: Days 1-7 (pre-launch setup), ongoing through Phase 2 (launch week)
  - **TOOL/PLATFORM**: TikTok app, Facebook Groups app, Hashtagify for research
- **STEP**: Launch TikTok ad campaign targeting lookalikes of Gillian Flynn book buyers; budget $0.50-$1.00 CPC, A/B test 3 video creatives (e.g., "Is your marriage a lie?" hook vs. book cover reveal).
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Day 8 (launch), run 60 days continuous
  - **TOOL/PLATFORM**: TikTok Ads Manager, PixelMe for link tracking to Amazon pre-order page
- **STEP**: Run Facebook/Instagram retargeting ads to video viewers who didn't convert; show full 30-second trailer with ARC reader testimonials tied to betrayal twists.
  - **OWNER**: VA
  - **TIMELINE**: Day 15 onward, parallel to TikTok ads
  - **TOOL/PLATFORM**: Facebook Ads Manager, ManyChat for Messenger follow-up bots
- **STEP**: Secure 5 ARC reviews from TikTok influencers (10k-50k followers in thriller niche); send personalized ARCs via BookFunnel with review swap request.
  - **OWNER**: Author
  - **TIMELINE**: Days 1-14 (pre-launch), reviews live by Day 30
  - **TOOL/PLATFORM**: BookFunnel, BuzzSumo for influencer discovery
- **STEP**: Email nurture sequence to author's existing list (1,500 subscribers) with pre-order links, exclusive bonus chapter on marriage red flags.
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Day 1 (sequence build), trigger on launch
  - **TOOL/PLATFORM**: ConvertKit, Amazon Associate links

## CONTENT REQUIREMENTS
- **TikTok Teaser Videos**: 15-30 seconds, vertical MP4, 3 variants; 100-150 characters overlay text ("She trusted him... until the whispers started"); TikTok; VA creates using CapCut.
- **Full Trailer Video**: 30 seconds, horizontal MP4 for FB/IG; script 150 words focusing on betrayal plot points; Facebook/Instagram; Agency writes script, author approves.
- **ARC Pitch Email Template**: 200 words, plain text with BookFunnel link; email; Agency writes, personalized by author.
- **Email Nurture Sequence**: 5 emails, 250-400 words each (Email 1: Hook with excerpt; Email 5: Urgency close); ConvertKit; Agency writes all.
- **Graphics Bundle**: 5 static images (book cover mockups in shadowy bedroom settings, 1080x1080 PNG); Canva templates; Instagram/FB; VA designs.

## SUCCESS METRICS
- **TikTok Video Views**: Track via TikTok Analytics; baseline 0, 90-day target 500,000.
- **Pre-Order Conversions**: Measure clicks-to-sales via Amazon KDP reports + Bitly links; baseline 0, 90-day target 10,000 sales.
- **Engagement Rate**: (Likes + Comments + Shares)/Views on TikTok/FB; baseline 2%, 90-day target 5%.

## RISK & MITIGATION
- **Risk 1**: Low ad performance due to TikTok algorithm changes favoring non-book content. **Mitigation**: Allocate 20% of ad budget to daily A/B testing of 2 new creatives weekly, pausing underperformers under 1% CTR.
- **Risk 2**: ARC reviewers fail to post, hurting social proof. **Mitigation**: Use BookSirens platform for 10 backup micro-influencers (5k followers) with guaranteed review contracts.

## BUDGET ESTIMATE
$2,500-$4,000 (low/high); single biggest cost driver: TikTok ad spend ($2,000 at $0.75 CPC for 2.6M impressions targeting 100k clicks).