### Email Sequence: "The Forgotten Code" Book Launch Campaign

**Book Details (for context):**  
*The Forgotten Code* by Alex Rivera – a gripping mystery thriller about a cryptographer uncovering a global conspiracy hidden in ancient code. Launch special: $2.99 (reg. $4.99) + exclusive bonus short story "The First Cipher" for first-week buyers. Buy link: [https://read.theforgotten.code](https://read.theforgotten.code)

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**Email 1: Launch Day**  
**SUBJECT LINE:** It's here – the book you've been waiting for  
**PREVIEW TEXT:** My thriller drops today – dive in now (42 chars)  

**HEADER:** *The Forgotten Code* is LIVE!  

**BODY:**  
Hey [First Name],  

Remember that thriller I teased a few months back? The one where a brilliant cryptographer stumbles on a code that could unravel governments? Well, *The Forgotten Code* just hit the shelves – and it's everything I poured my soul into.  

Picture this: Late nights decoding symbols that lead to betrayals you won't see coming. Twists that hit like a freight train. It's the kind of story that keeps you up till 3 AM, phone flashlight on, because you *have* to know what happens next.  

I've been dying to share this with you because readers like you get it – you crave smart, pulse-pounding escapes that stick with you long after the last page.  

Right now, it's at launch price: just $2.99 (down from $4.99), and if you grab it in the first week, you get my exclusive bonus short story *"The First Cipher"* – a prequel that sets the whole conspiracy in motion.  

This is your moment.  

Alex  
P.S. Over 500 pre-orders already – don't get left behind.  

*(Word count: 178)*  

**CTA BUTTON TEXT:** Get Your Copy + Bonus Now  

**POST-CTA:** Secure the deal before the price jumps and the bonus vanishes.  

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**Email 2: Day 3**  
**SUBJECT LINE:** Readers are obsessed already  
**PREVIEW TEXT:** Early buzz on The Forgotten Code (38 chars)  

**HEADER:** What readers are saying...  

**BODY:**  
Hey [First Name],  

Three days in, and *The Forgotten Code* is blowing up. I knew you'd love this, but seeing it resonate like this? Electric.  

Here's what early readers are sharing:  

> "Holy plot twists! Rivera outdid himself. 5 stars – couldn't put it down." – Sarah K.  
> "The code-breaking scenes are genius. Best thriller of the year." – Mike T.  
> "Edge-of-your-seat suspense. Bonus story is fire!" – Lena R.  

These aren't bots – real readers flipping pages on Kindle, tearing through print copies. They're calling it "Da Vinci Code meets Bourne Identity," but smarter.  

If you haven't dived in yet, the launch price is still holding ($2.99 + bonus short story). This is your chance to join the obsessed.  

One click, and you're in the conspiracy.  

Alex  

*(Word count: 152)*  

**CTA BUTTON TEXT:** Grab It Before the Buzz Grows  

**POST-CTA:** Lock in the $2.99 price and bonus while they're still available.  

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**Email 3: Day 7**  
**SUBJECT LINE:** Quick heads-up: ends tonight  
**PREVIEW TEXT:** Last day for launch deal on my book (39 chars)  

**HEADER:** 24 Hours Left – Don't Miss This  

**BODY:**  
Hey [First Name],  

Launch week's wrapping up, and I didn't want you to miss the window. *The Forgotten Code* has been a rocket – sales through the roof, readers raving.  

But tonight at midnight, the $2.99 price jumps to $4.99... and the bonus short story *"The First Cipher"* disappears for good.  

You've got the perfect thriller waiting: heart-racing puzzles, shocking reveals, a hero you'll root for. Thousands are already hooked – join them before it's too late.  

This is it. Your last shot at the steal.  

Alex  
P.S. "Worth every penny – even at full price!" – Early reviewer  

*(Word count: 156)*  

**CTA BUTTON TEXT:** Claim Launch Deal Now (Ends Midnight)  

**POST-CTA:** After tonight, it's full price with no bonus – act fast.  

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**Email 4: Week 3**  
**SUBJECT LINE:** Why this story keeps haunting me  
**PREVIEW TEXT:** The real reason behind The Forgotten Code (44 chars)  

**HEADER:** The truth in *The Forgotten Code*  

**BODY:**  
Hey [First Name],  

Three weeks post-launch, and *The Forgotten Code* is still dominating my thoughts. Not just because of the sales or reviews – but because this story digs into something real.  

In a world drowning in fake news and hidden agendas, what if one code could expose it all? My hero, Lena, isn't superhuman – she's you or me, piecing together clues amid chaos. It's about trust, deception, and that gut punch when reality cracks open.  

I wrote this during a time when I felt lost in my own "codes" – career doubts, personal riddles. Pouring it into these pages? Cathartic. Readers tell me it's the same for them: a mirror to our paranoia, but with hope.  

If life's got you decoding your next move, this book's your escape and spark. Available now at the regular price – timeless value.  

Alex  

*(Word count: 168)*  

**CTA BUTTON TEXT:** Read The Forgotten Code Today  

**POST-CTA:** Let it unravel the mysteries keeping you up at night.  

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**Email 5: Month 2 (Re-engagement for Non-Converters)**  
**SUBJECT LINE:** Still thinking about that thriller?  
**PREVIEW TEXT:** The Forgotten Code – perfect time to jump in (45 chars)  

**HEADER:** Hey, remember *The Forgotten Code*?  

**BODY:**  
Hey [First Name],  

It's been a couple months since launch, and life's been a whirlwind. But *The Forgotten Code*? Still selling strong, still getting "life-changing" emails from readers.  

If it slipped your radar amid the chaos, no hard feelings. Here's why it's worth your time now: A standalone thriller packed with intellect-bending puzzles and emotional gut-punches. No filler, just 300 pages of "one more chapter."  

Perfect for your next commute, beach day, or insomnia cure. Readers say it's their go-to reread.  

The conspiracy's waiting – are you ready to crack it?  

Alex  
P.S. Audiobook just dropped if reading's not your vibe.  

*(Word count: 162)*  

**CTA BUTTON TEXT:** Pick Up Your Copy  

**POST-CTA:** Join thousands who've uncovered the code.  

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**Bonus Campaign Email: ARC Reader Invitation (Send 2 Weeks Pre-Launch)**  
**SUBJECT LINE:** Want early access to my next book?  
**PREVIEW TEXT:** Be first to read The Forgotten Code ARC (43 chars)  

**HEADER:** ARC Team – Spots Open  

**BODY:**  
Hey [First Name],  

I'm knee-deep in final edits for *The Forgotten Code*, and I need trusted eyes like yours before launch.  

Ever wanted to read a thriller hot off the press? You'll get the full ARC (advance copy), plus bonuses like a Q&A and shoutout credit. In return, your honest review on launch day.  

It's selective – only for superfans who give thoughtful feedback. Sound like you?  

Alex  

*(Word count: 158)*  

**CTA BUTTON TEXT:** Join ARC Team  

**POST-CTA:** Claim your spot and be the first in the know.  

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**Bonus Campaign Email: Review Request (Send Day 14 to Buyers)**  
**SUBJECT LINE:** Loved (or hated) The Forgotten Code?  
**PREVIEW TEXT:** Your review means the world – take 1 min (41 chars)  

**HEADER:** Quick Favor?  

**BODY:**  
Hey [First Name],  

Hope *The Forgotten Code* kept you guessing! If it hit the spot (or even if it didn't), your review would mean everything.  

Honest words from readers like you help indies like me reach more thrill-seekers. Just one minute on Amazon or Goodreads.  

Thank you – you're the real hero here.  

Alex  

*(Word count: 151)*  

**CTA BUTTON TEXT:** Leave Your Review  

**POST-CTA:** Your thoughts fuel the next book.