## OBJECTIVE
Achieve 1,000 verified pre-orders or sales of "Midnight Secrets" by Alex Rivera (psychological thriller about a woman's descent into paranoia after a home invasion) on Amazon Kindle within 90 days, measured via Amazon KDP dashboard sales reports.

## TARGET AUDIENCE
- **Primary segment**: Women aged 30-50, active on TikTok (BookTok) and Goodreads, in the "problem-aware" buying stage (they love twisty thrillers like those by Freida McFadden or Lisa Jewell but feel overwhelmed by TBR piles), emotionally gripped by suspense and relatable female protagonists facing everyday fears.
- **Key insight**: They need to feel the chilling "what if this happened to me?" hook through short, bingeable teaser videos showing the protagonist's unraveling life, prompting immediate "add to cart" to satisfy their craving for edge-of-seat escapism.

## TACTICAL PLAN
- **STEP**: Build TikTok audience via 15-second teaser videos featuring atmospheric clips (dimly lit house, shadowy figures) with on-screen text overlay of the hook: "What if your safe home wasn't safe anymore?" and Amazon pre-order link in bio.
  - **OWNER**: Agency (video editor)
  - **TIMELINE**: Week 1-2 (awareness phase)
  - **TOOL/PLATFORM**: TikTok Creator Tools, CapCut for editing, Linktree for bio links.
- **STEP**: Launch TikTok ad campaign targeting BookTok users (interests: #PsychologicalThriller, #BookTok, lookalikes of Freida McFadden followers) with $0.50-$1.00 CPM bids, A/B testing 3 video creatives.
  - **OWNER**: Agency (ads specialist)
  - **TIMELINE**: Week 3-6 (acquisition phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager, Pixel for conversion tracking to Amazon pre-orders.
- **STEP**: Run Goodreads giveaways of 50 ARCs (advance reader copies) to verified thriller shelf users, requiring Amazon pre-order proof for entry.
  - **OWNER**: Author (uploads ARCs), Agency (manages giveaway)
  - **TIMELINE**: Week 4-8 (engagement phase)
  - **TOOL/PLATFORM**: Goodreads Giveaways tool, Google Forms for proof submission.
- **STEP**: Email nurture sequence to 5,000 opted-in subscribers (built from author's prior list + lead magnet download of book excerpt), sending weekly thriller-themed teasers driving to Amazon.
  - **OWNER**: VA (scheduling), Agency (copy)
  - **TIMELINE**: Week 2-12 (conversion phase)
  - **TOOL/PLATFORM**: ConvertKit for automation, Amazon affiliate links.
- **STEP**: Cross-post top-performing TikTok videos to Instagram Reels and Facebook, retargeting video viewers with dynamic product ads showing the paperback cover and "Pre-order now for launch-day delivery."
  - **OWNER**: Agency (ads specialist)
  - **TIMELINE**: Week 5-12 (optimization phase)
  - **TOOL/PLATFORM**: Meta Business Suite, Facebook Pixel synced with Amazon.

## CONTENT REQUIREMENTS
- **TikTok Teaser Videos (10 total)**: 15 seconds, vertical MP4, no word count (voiceover script 20 words max: "Her home. Her family. Her worst nightmare."), TikTok, Agency video editor creates using stock footage from Pexels + author's cover art.
- **Goodreads Giveaway Landing Page Copy**: 300 words, web page, Goodreads + author's site, Author provides bullet-point themes, Agency writes/polishes.
- **Email Sequence (5 emails)**: 150-250 words each, HTML template with hero image of book cover, ConvertKit, Agency writes (e.g., Email 1: Excerpt snippet tying to protagonist's paranoia).
- **Ad Creatives (6 variations)**: Static images (1080x1080px) + video thumbnails, 50-character headlines (e.g., "Twistier Than You Think"), Meta/TikTok, Agency graphic designer using Canva Pro with thriller fonts like "Bebas Neue".
- **Lead Magnet Excerpt PDF**: 10-page formatted PDF (2,000 words), download via email opt-in, ConvertKit, Author writes raw excerpt, VA formats in Adobe InDesign.

## SUCCESS METRICS
- **Pre-Order Sales**: Track daily via Amazon KDP dashboard; baseline 0, 90-day target 1,000.
- **TikTok Video Views-to-Link Clicks Ratio**: Measure in TikTok Analytics (clicks / views); baseline 2%, 90-day target 5%.
- **Email Open-to-Click Rate**: Track in ConvertKit reports; baseline 20% open/3% click, 90-day target 30% open/6% click.

## RISK & MITIGATION
- **Risk 1: Low TikTok algorithm pickup due to new account**: Seed with 3 organic posts daily from author's account and collaborate with 2 micro-influencers (5k-10k followers in #BookTok) for duets in Week 1.
- **Risk 2: Amazon pre-order glitches or review bombs**: Monitor KDP daily and have 20 ARC readers post verified pre-order reviews on launch week via private Facebook group instructions.

## BUDGET ESTIMATE
$3,500-$6,000 (low/high); single biggest cost driver: TikTok ad spend ($2,000-$4,000 at $0.50 CPM for 5M impressions).

Leo, Senior Campaign Strategist  
Crimson Leaf Marketing