## OBJECTIVE
Drive 1,000 pre-order sales of "Dragon's Oath" (fantasy romance by Alex Rivera) on Amazon within 90 days through a BookTok influencer amplification campaign, measured by direct Amazon pre-order link conversions tracked via Bitly.

## TARGET AUDIENCE
- **Primary segment**: Women aged 18-24 in the US/UK, active daily on TikTok (BookTok niche), emotionally invested in escapist fantasy romance (e.g., fans of Sarah J. Maas), in the awareness-to-consideration buying stage, scrolling during evenings/weekends.
- **Key insight**: They crave immersive, relatable "what if" story hooks from peers (not polished ads) to feel the thrill of forbidden love and dragon-shifter tropes, prompting immediate pre-order clicks when paired with FOMO scarcity (e.g., "limited edition arc").

## TACTICAL PLAN
- **STEP**: Research and recruit 20 micro-influencers (5k-50k followers) in BookTok fantasy romance via TikTok search ("#BookTok dragon shifter") and Influencer Marketing Hub database; send personalized DM pitch with free ARC PDF.
  - **OWNER**: Agency
  - **TIMELINE**: Week 1 (pre-launch phase)
  - **TOOL/PLATFORM**: TikTok Creator Marketplace, Google Sheets for tracking
- **STEP**: Produce 5 core teaser video templates (15-30s each) featuring AI-generated dragon visuals synced to trending audio, with on-screen Amazon pre-order link via Linktree.
  - **OWNER**: VA
  - **TIMELINE**: Weeks 1-2 (pre-launch phase)
  - **TOOL/PLATFORM**: CapCut for editing, Midjourney for visuals, Linktree
- **STEP**: Distribute templates to influencers; require them to film "unboxing ARC + dramatic reading" duets, posting with #DragonsOath #BookTok #FantasyRomance and agency-provided CTA ("Pre-order now before spoilers drop!").
  - **OWNER**: Influencers (monitored by agency)
  - **TIMELINE**: Weeks 3-6 (launch phase)
  - **TOOL/PLATFORM**: TikTok Duet feature
- **STEP**: Run $0.50 CPC TikTok ads targeting "Sarah J. Maas" interests, promoting top-performing organic video to 100k impressions; A/B test 2 thumbnails (fiery dragon vs. brooding hero).
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 7-12 (growth phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager
- **STEP**: Host weekly Live sessions with author reading excerpts + Q&A; cross-promote via influencers' stories.
  - **OWNER**: Author + Agency moderator
  - **TIMELINE**: Ongoing, Weeks 4-12 (engagement phase)
  - **TOOL/PLATFORM**: TikTok Live

## CONTENT REQUIREMENTS
- **Teaser Video Templates (5x)**: 15-30s MP4, vertical 9:16 format, 0 word count (visual/text overlay only: "What if your soulmate had wings?"), TikTok/CapCut export; VA creates using Midjourney assets.
- **Influencer Pitch DM Script**: 150 words, plain text, TikTok DM; Agency writes, personalized with influencer's handle + book hook ("Your #ACOTAR reviews = perfect fit for Dragon's Oath shifter romance").
- **ARC Unboxing Script**: 100 words, bullet-point outline for influencers, TikTok video; Agency writes (e.g., "React to the steamy first chapter—link in bio!").
- **Ad Copy Variants (2x)**: 100 characters each, TikTok ad text + thumbnail PNG (1080x1920); Agency writes ("Swipe up for dragon heat! Pre-order Dragon's Oath #BookTok").
- **Live Session Script**: 500 words, Google Doc outline with 5 excerpt pulls from book; Author customizes.

## SUCCESS METRICS
- **Pre-Order Conversions**: Track Bitly clicks from TikTok bios/links to Amazon; baseline 50/month, 90-day target 1,000.
- **TikTok Video Views**: Aggregate views on #DragonsOath posts via TikTok Analytics; baseline 10k total, 90-day target 500k.
- **Influencer Engagement Rate**: (Likes + Comments + Shares)/Views on recruited videos; baseline 5%, 90-day target 12%.

## RISK & MITIGATION
- **Risk**: Low influencer response rate due to ARC saturation. **Mitigation**: Offer $50 Amazon gift card bonus for first 10 posts, vetted via Hashtagify trend check.
- **Risk**: Algorithm suppression from over-promotion. **Mitigation**: Cap organic posts at 3/week per influencer and rotate 3 trending audios weekly via Tokboard.

## BUDGET ESTIMATE
$1,500-$3,000 (low: organic focus; high: boosted ads); single biggest cost driver: TikTok Ads Manager spend ($1,000 at $0.50 CPC for 100k impressions).