## OBJECTIVE
Achieve 3,000 verified sales of "Midnight Heist" (psychological thriller by Elena Voss, themes of corporate betrayal and moral ambiguity) on Amazon Kindle within 90 days, tracked via KDP dashboard, representing a 300% lift from the author's current 1,000-copy baseline.

## TARGET AUDIENCE
- **Primary segment**: Women 25-45, mid-career professionals in tech/finance (household income $75k+, urban/suburban US), active on LinkedIn (daily scrollers) and Goodreads (rating/reviewers), in consideration stage—stressed by work betrayals, seeking escapist validation.
- **Key insight**: They need to see relatable "what if you exposed your boss?" hooks that mirror their burnout, evoking cathartic empowerment to trigger impulse buys during lunch breaks.

## TACTICAL PLAN
- **STEP**: Research 500 LinkedIn profiles of target audience via Sales Navigator filters (job titles: "manager," "director" in tech/finance; interests: "thrillers," "leadership"); export to CSV for personalized outreach list.
  - **OWNER**: Agency
  - **TIMELINE**: Days 1-3 (Phase 1: Setup)
  - **TOOL/PLATFORM**: LinkedIn Sales Navigator
- **STEP**: Create and schedule 15 LinkedIn carousel posts (5-part series per post: hook quote from book → betrayal scenario graphic → reader poll → Amazon link → call-to-action review request).
  - **OWNER**: VA
  - **TIMELINE**: Days 4-7 (Phase 1: Setup)
  - **TOOL/PLATFORM**: Canva for graphics, LinkedIn Scheduler
- **STEP**: Launch LinkedIn Sponsored Content ads targeting the exported list + lookalikes, budget $50/day, A/B testing 2 hooks ("Your boss's secret?" vs. "The heist that changes everything").
  - **OWNER**: Agency
  - **TIMELINE**: Days 8-30 (Phase 2: Launch), optimize weekly
  - **TOOL/PLATFORM**: LinkedIn Campaign Manager
- **STEP**: Set up Goodreads giveaways (50 free e-copies) and automate DM follow-ups to 200 engaged LinkedIn commenters inviting them to join author's ARC reader group.
  - **OWNER**: Author
  - **TIMELINE**: Days 31-60 (Phase 3: Amplify)
  - **TOOL/PLATFORM**: Goodreads Giveaways, ManyChat for LinkedIn DM automation
- **STEP**: Run retargeting ads to site visitors (Amazon link clickers) with dynamic review carousels featuring top 10 early reader quotes.
  - **OWNER**: Agency
  - **TIMELINE**: Days 61-90 (Phase 4: Convert)
  - **TOOL/PLATFORM**: LinkedIn Campaign Manager + Amazon Attribution pixel
- **STEP**: Weekly sales audit and pivot: If CTR <2%, swap to video testimonials; compile final report.
  - **OWNER**: Agency
  - **TIMELINE**: Every Monday throughout
  - **TOOL/PLATFORM**: Google Sheets + KDP Reports

## CONTENT REQUIREMENTS
- **Carousel graphics (15 total)**: 1080x1080 PNG, 5 slides each (text overlay on dark corporate imagery), LinkedIn, 50 words/slide; VA designs using Canva templates.
- **Ad copy hooks (4 variants)**: 100-character limit, LinkedIn ads, Agency writes.
- **Poll questions (10)**: 20 words each, LinkedIn native polls, Author approves.
- **DM script template**: 150 words, personalized merge tags (name/job), LinkedIn DMs via ManyChat, VA customizes.
- **Review quote graphics (20)**: 1200x628 JPG, pull from ARC readers, Goodreads/Amazon, Agency creates in Canva.
- **Video testimonials (5)**: 15-second clips of ARC readers, phone-recorded, LinkedIn, Author sources/raw footage, Agency edits in CapCut.

## SUCCESS METRICS
- **LinkedIn Impressions**: Track via LinkedIn Campaign Manager; baseline 0, 90-day target 500,000.
- **Amazon Link CTR**: Measure clicks/sales via Amazon Attribution + Bitly; baseline 1%, 90-day target 3%.
- **KDP Sales Volume**: Direct from KDP dashboard; baseline 1,000 lifetime, 90-day target 3,000 new sales.

## RISK & MITIGATION
- **Low ad relevance score due to niche targeting**: Monitor daily in Campaign Manager and pause underperformers, reallocating 20% budget to broader "thriller readers" lookalikes within 48 hours.
- **Author review delays blocking retargeting**: Pre-schedule ARC distribution via BookFunnel in Week 2, with 24-hour review nudge emails to ensure 50 quotes ready by Day 60.

## BUDGET ESTIMATE
$4,000-$7,500 (low: organic-heavy; high: aggressive scaling); single biggest cost driver: LinkedIn ads at $3,000-$5,000.