## OBJECTIVE
Generate 750 pre-orders or sales for "Habit Forge: Build Unbreakable Routines" by Alex Rivera within 90 days via a LinkedIn-focused lead generation campaign, tracked through a dedicated Amazon pre-order link and agency sales dashboard.

## TARGET AUDIENCE
- **Primary segment**: Professionals aged 28-45 in tech/marketing roles (80% male, 60% US-based), active on LinkedIn (daily users with 500+ connections), feeling overwhelmed by inconsistent productivity and work-life balance (frustrated awareness-to-consideration buying stage, searching for "habit building tips" or "productivity routines").
- **Key insight**: They need to see relatable "before/after" stories from peers (e.g., tech managers who reclaimed 2 hours/day via micro-habits) and feel empowered by quick-win tactics tied to the book's core theme of science-backed routine stacking to commit to pre-ordering.

## TACTICAL PLAN
- **STEP**: Create and optimize LinkedIn Company Page with book-themed banner/cover (featuring book mockup and tagline "Stack Habits, Forge Your Future") and pinned post linking to pre-order page; post 3x/week teaser content (habit tips from book chapters).
  - **OWNER**: Agency (Leo/Creative VA)
  - **TIMELINE**: Week 1 (Phase 1: Setup)
  - **TOOL/PLATFORM**: LinkedIn Company Page Manager, Canva for visuals
- **STEP**: Launch LinkedIn Sponsored Content campaign targeting "interest: productivity, personal development" + job titles "Manager, Director" with lead gen forms for free "7-Day Habit Stack Challenge" PDF gated behind email capture.
  - **OWNER**: Agency (Paid Media Specialist)
  - **TIMELINE**: Weeks 2-4 (Phase 2: Awareness Blast), ongoing optimization Weeks 5-12
  - **TOOL/PLATFORM**: LinkedIn Campaign Manager, Google Analytics UTM tags on pre-order link
- **STEP**: Author hosts 4 live LinkedIn Audio Events (30-min sessions on "Habit Myths Busted" drawing from book chapters), with CTA to pre-order; promote via organic posts and $50/day boosts.
  - **OWNER**: Author (with agency moderation/scripting)
  - **TIMELINE**: Weeks 3,5,7,9 (Phase 3: Engagement)
  - **TOOL/PLATFORM**: LinkedIn Live Audio Events, StreamYard for recording/replay
- **STEP**: Nurture leads via 5-email automated sequence (welcome + 3 value-add habit templates + pre-order urgency close), segmented by event attendance.
  - **OWNER**: Agency VA
  - **TIMELINE**: Auto-trigger on lead capture (Phase 2+)
  - **TOOL/PLATFORM**: ConvertKit for email automation, Zapier to sync LinkedIn leads
- **STEP**: Run retargeting ads to website/lead form visitors with video testimonial carousel (author + 3 beta readers sharing routine transformations).
  - **OWNER**: Agency (Paid Media Specialist)
  - **TIMELINE**: Weeks 6-12 (Phase 4: Conversion Push)
  - **TOOL/PLATFORM**: LinkedIn Campaign Manager, Descript for video editing

## CONTENT REQUIREMENTS
- **7-Day Habit Stack Challenge PDF**: 5-page downloadable template (intro copy 300 words, daily checklists with book excerpts); PDF format; for LinkedIn lead gen forms; Agency VA writes, author approves.
- **Teaser Post Copy Templates (x12)**: 100-150 characters each + hook image; LinkedIn native; e.g., "Struggling with mornings? Stack this 2-min habit from Habit Forge [image: routine graphic] Pre-order now: [link]"; Agency writes.
- **Email Sequence (5 emails)**: 200-300 words each, subject lines 5-7 words; ConvertKit HTML; Content: Day 1 welcome + PDF, Days 2-4 habit tips from book, Day 5 urgency ("Only 30 days to launch"); Agency VA drafts, author edits.
- **Live Event Scripts (x4)**: 800-word outline per event (intro, 3 book-tied talking points, Q&A prompts, CTA); Google Doc format; LinkedIn Live; Agency writes.
- **Video Testimonial Carousel (3 videos)**: 15-30 sec clips each, 50-word captions; MP4 for LinkedIn ads; Descript-edited from author-recorded interviews with beta readers.

## SUCCESS METRICS
- **LinkedIn Impressions**: Track via LinkedIn Campaign Manager dashboard; Baseline: 0; 90-day target: 250,000.
- **Lead Conversion Rate**: #qualified leads (email opens >30%) / #lead form submissions, via ConvertKit + Google Analytics; Baseline: 5%; 90-day target: 20%.
- **Pre-Order Sales**: Direct clicks-to-purchase via UTM-tracked Amazon link in Bitly dashboard; Baseline: 0; 90-day target: 750.

## RISK & MITIGATION
- **Risk 1: Low ad performance due to LinkedIn algorithm changes or audience fatigue**: Mitigation: Allocate 20% of ad budget to A/B test 3 ad creatives weekly using LinkedIn's built-in insights, pausing underperformers (<0.5% CTR) within 48 hours.
- **Risk 2: Author availability for lives leading to missed engagement**: Mitigation: Pre-record backup audio versions in Week 1 using StreamYard and schedule as evergreen replays with live chat moderation by VA.

## BUDGET ESTIMATE
$3,500-$6,000 (low/high); single biggest cost driver: LinkedIn ad spend ($2,500-$4,500 at $8-$12 CPM for 90 days).