# Campaign Strategy Document: "Echoes of Eternity" Book Launch

**Campaign Overview**  
**Book Title:** Echoes of Eternity  
**Author:** Alex Rivera (debut novelist)  
**Genre:** Sci-Fi Thriller  
**Release Date:** [Insert Date, e.g., October 15, 2024]  
**Agency:** Crimson Leaf Marketing (Book Marketing Specialists)  
**Prepared by:** Maya, Director of Marketing Operations  
**Objective:** Drive 10,000+ pre-orders and first-week sales through multi-channel buzz, leveraging the book's high-stakes plot of time-bending conspiracies and moral dilemmas.

## 1. PRODUCT SUMMARY
"Echoes of Eternity" is a pulse-pounding sci-fi thriller following a rogue physicist who uncovers a global conspiracy manipulating time itself, blending heart-stopping action with profound questions about free will. Key selling points: (1) Gripping, twist-filled narrative perfect for fans of Blake Crouch and Andy Weir; (2) Debut author Alex Rivera's authentic voice from real-world quantum research experience; (3) Timely themes of truth vs. control in an era of deepfakes and AI.

## 2. TARGET AUDIENCE
**Primary: Sci-Fi Thriller Enthusiasts (70% budget allocation)**  
- Age: 25-44  
- Platforms: Instagram, TikTok, Goodreads  
- Purchasing Triggers: Author buzz, BookTok recommendations, limited-time pre-order bonuses (e.g., signed ARCs)  
- Emotional State: Seeking escapism from daily stress, craving intellectual thrills and "what if" discussions  

**Secondary 1: Professional Book Clubs & Lit Lovers (20% allocation)**  
- Age: 35-55  
- Platforms: LinkedIn, Facebook Groups, Email newsletters  
- Purchasing Triggers: Trusted reviews, author interviews, group reading prompts  
- Emotional State: Community-driven, intellectually curious, valuing discussion fodder  

**Secondary 2: Young Adult Crossover Readers (10% allocation)**  
- Age: 18-24  
- Platforms: TikTok, Instagram Reels  
- Purchasing Triggers: Viral videos, influencer unboxings  
- Emotional State: Excited by fast-paced visuals, FOMO on trends.

## 3. MESSAGING PILLARS
Every piece of content must reinforce **exactly these 3 core messages**:  
1. **Unputdownable Twists:** "One twist will shatter your reality—dare to read on?"  
2. **Real Science, Epic Stakes:** "Quantum truth meets global conspiracy—rooted in cutting-edge research."  
3. **Join the Echo:** "Be part of the conversation that bends time—pre-order now and unlock the future."

## 4. CHANNEL PLAN
| Channel | Platform | Content Type | Frequency | Owner Agent |
|---------|----------|--------------|-----------|-------------|
| **Visual/Social** | Instagram/TikTok | Reels/Stories (teasers, author Q&A, fan edits), Carousels (quotes + visuals), Lives | 5x/week (IG), 7x/week (TT) | Leo (Content Creator) |
| **Professional** | LinkedIn | Posts (author insights, behind-the-scenes), Articles (theme tie-ins to tech/AI) | 3x/week | Maya |
| **Warm List** | Email (via Klaviyo/Mailchimp) | Newsletters, drip sequences, personalized offers | Weekly + phase-specific blasts | Zara (Email/CRM Specialist) |
| **Credibility** | Press | Releases, pitches to Book Riot/Publishers Weekly, podcast features | Launch + 2x post-launch | Maya |
| **Additional: Paid Ads** | Facebook/Instagram Ads, Amazon Sponsored | Retargeting carousels, video ads | Daily during Launch/Post-Launch | Zara |
| **Additional: Community** | Goodreads/Reddit (r/books, r/scifi) | Reviews amplification, AMAs | 2x/week | Leo |

## 5. CAMPAIGN PHASES
**Pre-Launch (2 Weeks Before Release):** Build anticipation. Teasers (cryptic time-loop visuals), ARC/early access offers to 100 influencers/BookTokers, email sign-up for exclusive chapter. Goal: 2,000 email subs, 50 influencer partnerships.  
**Launch Week:** Maximum velocity. Daily posts across social (countdown theme), full email blast to list, press release distribution (50 outlets), launch ads ($5K spend). Live author IG/TikTok event. Goal: 5,000 sales.  
**Post-Launch (Weeks 2-8):** Sustain momentum. Amplify 5-star reviews (user-generated content reposts), community engagement (Reddit AMAs, reader polls), retargeting ads to cart abandoners/site visitors. Goal: 3,000 additional sales.  
**Long-Term (Months 3-12):** Nurture loyalty. Evergreen content (podcast recaps, themed playlists), reader community (private FB group/Discord), backlist marketing (author's short stories). Goal: 20% repeat buyers, 50K social followers.

## 6. SUCCESS METRICS
| KPI | Baseline | Target |
|-----|----------|--------|
| **Pre-Orders/First-Month Sales** | 500 (historical agency avg.) | 15,000 units |
| **Engagement Rate** | 2% (industry std.) | 5%+ across social (likes/shares/comments) |
| **Email Open/Conversion Rate** | 20% open, 2% conv. | 35% open, 5% conv. to sales |

**Tracking Tools:** Google Analytics, Klaviyo dashboards, social insights, BookScan sales data. Weekly reviews by Maya.

## 7. EXECUTION TASKS
**Social Media Pack (IG/TikTok/LinkedIn templates: 20 posts, graphics, captions):** Leo  
**Email Sequence (5-email pre-launch drip + 3-launch blasts + nurture):** Zara  
**Press Release (full doc + media kit w/ author bio, hi-res images, Q&A):** Maya  
**Ad Copy & Creatives (10 ad variations for FB/IG/Amazon, A/B tests):** Zara  
**Author Bio/Media Kit (1-pager bio, headshots, book trailer script):** Maya  
**Influencer Outreach List & Contracts (100 targets, DM templates):** Leo  
**Review Amplification Toolkit (UGC repost guidelines, quote cards):** Leo  
**Evergreen Content Bundle (5 blog posts, playlist, Discord setup):** Maya  
**Community Engagement Calendar (AMAs, polls, 50+ prompts):** Leo  
**Performance Report Templates (weekly KPI dashboards):** Zara  

**Total Budget Estimate:** $25K (50% ads, 30% content/prod, 20% tools/influencers).  
**Next Steps:** Team kickoff call [Date]. Feedback to Maya by EOD tomorrow. Let's make "Echoes of Eternity" echo forever! 🚀