## OBJECTIVE
Drive 3,000 verified sales of "Shadows of the Veil" (paranormal romance by debut author Elara Voss) on Amazon within 90 days post-launch (target date: Oct 15, 2024), measured via Amazon KDP dashboard sales reports, equating to a 15x ROI on ad spend.

## TARGET AUDIENCE
- **Primary segment**: Women 25-44, active on TikTok (BookTok niche) and Instagram Reels, emotionally invested in "enemies-to-lovers" tropes with supernatural twists, in the "consideration" buying stage (have read 3+ similar books like "A Court of Thorns and Roses" in past 6 months, follow 5+ BookTok influencers).
- **Key insight**: They need to feel the addictive tension of forbidden romance through 15-second video hooks showing "veil-crossing" magic scenes, prompting "add to cart" urgency via FOMO scarcity (limited pre-order bonuses).

## TACTICAL PLAN
- **STEP**: Research and compile 50 BookTok hashtags (#ParanormalRomance, #EnemiesToLoversBookTok, #ShadowsOfTheVeil) + identify 20 micro-influencers (5k-20k followers, 5%+ engagement) via TikTok Creator Marketplace search for "booktok paranormal."
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Days 1-3 (Pre-Launch Phase)
  - **TOOL/PLATFORM**: TikTok Creator Marketplace, Hashtagify.me
- **STEP**: Produce and post 15x 15-30s TikTok/Reels videos (author reading spicy excerpt, animated veil effects, duets with influencer reactions) daily for first 30 days, then 5x/week.
  - **OWNER**: VA
  - **TIMELINE**: Days 4-33 (Launch Phase), ongoing to Day 90
  - **TOOL/PLATFORM**: CapCut for editing, TikTok/Instagram apps for posting
- **STEP**: Run TikTok Spark Ads on top 5 performing organic videos, targeting "BookTok" interests + lookalikes of "A Court of Thorns and Roses" buyers; budget $20/day initially, scale to $50/day based on ROAS >3x.
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Days 10-90 (Growth Phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager, link to Amazon pre-order page
- **STEP**: Launch Amazon AMS Sponsored Product ads for keyword "paranormal enemies to lovers romance," bidding $0.75 CPC on exact match, with A+ Content featuring video embeds.
  - **OWNER**: Author (with agency review)
  - **TIMELINE**: Day 1-90 (All Phases)
  - **TOOL/PLATFORM**: Amazon Advertising Console
- **STEP**: Weekly email nurture sequence to 1,000 opt-in list (from BookFunnel promo stack) with exclusive Chapter 1 + veil-themed bonus short story.
  - **OWNER**: VA
  - **TIMELINE**: Weekly from Day 7 (Engagement Phase)
  - **TOOL/PLATFORM**: ConvertKit, BookFunnel for list build

## CONTENT REQUIREMENTS
- **TikTok/Reels Video Series (15 pieces)**: 15-30s MP4, 100-200 characters overlay text (e.g., "What if your soulmate was your sworn enemy?"), TikTok/Instagram, VA produces with author voiceover.
- **Influencer Outreach DM Template (1 piece)**: 200-word Google Doc script offering free ARC + 20% affiliate commission, TikTok DM, Agency writes.
- **Amazon A+ Content Module (5 pieces)**: 300-word descriptions + 5 images (veil graphics via Midjourney), 1 video embed, Amazon Seller Central, Author provides excerpts, VA formats.
- **Email Sequence (5 emails)**: 400 words each, HTML with Canva hero image (gothic veil aesthetic), ConvertKit, Agency writes copy, VA designs.
- **Promo Stack Landing Page (1 piece)**: Carrd.co single-page site with opt-in form, 500 words, 3 book mockups, BookFunnel, Agency builds.

## SUCCESS METRICS
- **Amazon Sales**: Track units sold via KDP Reports; baseline 100/month, 90-day target 3,000.
- **TikTok Video Views-to-Sales Conversion**: Measure via UTM-linked Amazon traffic in TikTok Pixel + KDP attribution; baseline 0.5%, 90-day target 2%.
- **Email Open-to-Click Rate**: Monitor in ConvertKit; baseline 25% open/5% click, 90-day target 40% open/12% click.

## RISK & MITIGATION
- **Risk 1**: Low organic reach due to algorithm changes. **Mitigation**: Allocate 30% budget to Spark Ads from Day 1 and A/B test 3 video hooks weekly.
- **Risk 2**: Author delays in providing excerpts/voiceovers. **Mitigation**: Schedule 2-hour content kickoff call on Day 1 with shared Google Drive folder for real-time approvals.

## BUDGET ESTIMATE
$2,500-$4,500 (low: organic-heavy; high: scaled ads); single biggest cost driver: TikTok Ads ($1,500-$3,000).