## OBJECTIVE
Generate 3,000 verified book sales of "Dragon's Fury" (epic fantasy debut by Alex Thorne, themes of underdog heroism, ancient magic, and found family) on Amazon within 90 days post-launch, measured via Amazon KDP dashboard sales reports, equating to $15,000 in author royalties at $4.99 average price.

## TARGET AUDIENCE
- **Primary segment**: Males and females aged 18-35, active on TikTok and Goodreads (daily users), fantasy enthusiasts in the awareness-to-consideration buying stage (browsing series like "Mistborn" or "Stormlight Archive"), feeling a mix of escapism-seeking boredom from daily routines and FOMO on emerging indie authors.
- **Key insight**: They need to see authentic "magic system breakdowns" and "hero's journey teasers" that evoke thrill and belonging to a "hidden guild" of early readers, prompting them to one-click buy for instant immersion.

## TACTICAL PLAN
- **STEP**: Research and segment TikTok audience using Creator Studio analytics; create 5 custom lookalike audiences based on Brandon Sanderson fans and "epic fantasy" hashtags (#BookTok, #FantasyBooks).
  - **OWNER**: Agency
  - **TIMELINE**: Days 1-7 (Pre-launch phase)
  - **TOOL/PLATFORM**: TikTok Creator Studio, Audience Insights
- **STEP**: Produce and schedule 15 short-form TikTok videos (15-30s) featuring animated magic runes from the book, hero voiceovers, and cliffhanger chapter teases; run as Spark Ads targeting the lookalikes.
  - **OWNER**: Agency (with author providing raw script input)
  - **TIMELINE**: Days 8-21 (Build phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager, CapCut for editing
- **STEP**: Set up Goodreads giveaways for 50 ARC copies; promote via author's profile and targeted email to 1,000 "want-to-read" shelvers; require Amazon pre-order proof for entry.
  - **OWNER**: Author (agency templates entry form)
  - **TIMELINE**: Days 22-45 (Launch phase)
  - **TOOL/PLATFORM**: Goodreads Giveaways, Google Forms for proof submission
- **STEP**: Launch Amazon Ads (Sponsored Products + Lockscreen Ads) with 7 keywords like "epic fantasy magic system," "underdog hero fantasy," bidding $0.75 CPC; A/B test 3 ad creatives with book cover + teaser quote.
  - **OWNER**: Agency
  - **TIMELINE**: Days 46-90 (Scale phase)
  - **TOOL/PLATFORM**: Amazon Advertising Console
- **STEP**: Build and nurture email list via BookFunnel promo stacks (stack with 4 similar fantasy ARCs); send 3-email sequence: Day 1 welcome with free chapter, Day 7 rune wallpaper download, Day 14 urgency discount code.
  - **OWNER**: VA (under agency oversight)
  - **TIMELINE**: Ongoing from Day 1, peaks Days 46-90
  - **TOOL/PLATFORM**: BookFunnel, ConvertKit

## CONTENT REQUIREMENTS
- **TikTok Video Scripts**: 15 x 100-word scripts (voiceover + on-screen text), TikTok format, platform: TikTok; author approves tone, agency writes.
- **Animated Graphics (Magic Runes/Cliffhangers)**: 15 x 1080x1920 PNG sequences (5s loops), Canva-exported; platforms: TikTok/Instagram Reels; agency designer creates.
- **Goodreads Giveaway Landing Page**: 300-word copy + entry form template, web page format; platform: Google Sites; agency writes.
- **Amazon Ad Creatives**: 3 x headline (≤50 chars) + body (≤100 chars) + book cover image bundles; platform: Amazon Ads; agency writes/copies from book blurb.
- **Email Sequence Templates**: 3 x 400-word HTML emails with hero images, buy buttons; platforms: ConvertKit; agency writes, author reviews excerpts.

## SUCCESS METRICS
- **TikTok Engagement Rate**: Measured via TikTok Ads Manager (views, likes, shares per video); baseline 2%, 90-day target 8%.
- **Amazon Sales Attribution**: Tracked in KDP dashboard + Amazon Ads ACOS reports; baseline 0 sales, 90-day target 3,000 units.
- **Email Open-to-Sale Conversion**: ConvertKit analytics (opens → clicks → sales via UTM tags); baseline 1%, 90-day target 5%.

## RISK & MITIGATION
- **Risk 1: Low TikTok algorithm pickup due to ad fatigue**: Mitigation: Rotate 5 ad sets weekly and cap frequency at 3 impressions/user via TikTok Ads pacing controls.
- **Risk 2: Amazon keyword competition spikes sales costs**: Mitigation: Monitor daily ACOS and pause underperforming keywords below 40% ROI, reallocating to top 3 performers.

## BUDGET ESTIMATE
$2,500-$4,000 (low/high); single biggest cost driver: TikTok/Amazon ad spend ($1,500-$2,500 at $0.50-$1.00 CPM/CPC).