## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Bold graphic with a book cover exploding into sales charts, red arrow pointing up.  
- **CAPTION:** Your book deserves more than crickets on launch day. 🚀 Most indie authors sell under 250 copies—without the right strategy. We turn that around. #BookMarketing #IndieAuthor #BestsellerStrategy  
- **CTA:** Comment your biggest launch fear below.

### Post 2
- **POST TYPE:** Story  
- **VISUAL NOTE:** Carousel of before/after stats: empty sales graph to skyrocketing line, with author testimonial overlay.  
- **CAPTION:** One author messaged us: "Sold 47 copies in month 1." After our ARC blitz + TikTok ads? 1,200+. Here's the playbook we used... Swipe for proof. 📈 Who's ready for your story? #AuthorLife #BookLaunch  
- **CTA:** DM "ARC" for our free teaser list template.

### Post 3
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Photo of team brainstorming with laptops, sticky notes on book mockups, coffee mugs everywhere.  
- **CAPTION:** 48 hours before a client's launch: Mapping TikTok hooks, IG Reels scripts, and email nurture sequences. Chaos? Nah, calculated wins. This is how we hit 5-figure pre-orders. ☕📚 #BehindTheScenes #MarketingAgency  
- **CTA:** Save this for your next brainstorm.

### Post 4
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Elegant black background with gold text quote from a client, book stack in foreground.  
- **CAPTION:** "Crimson Leaf took my book from obscurity to Amazon Top 100. Game-changer." – Debut Author, Thriller Genre. Real results, no fluff. 💯 #AuthorQuotes #BookMarketingTips  
- **CTA:** Tag an author who needs this win.

### Post 5
- **POST TYPE:** CTA  
- **VISUAL NOTE:** Sleek button graphic saying "Book Your Free Audit" over a bestseller badge.  
- **CAPTION:** Stop guessing on ads. Our free book launch audit reveals your top 3 visibility gaps in 24 hours. Authors who've done it average 3x sales lift. Ready? Link in bio. ⚡ #BookPromotion #IndiePublishing  
- **CTA:** Click link in bio now.

### Post 6
- **POST TYPE:** Review Amplification  
- **VISUAL NOTE:** Screenshot of 5-star Goodreads review with animated stars bursting out.  
- **CAPTION:** "Marketing magic—my romance hit #1 in category!" Amplify reviews like this across platforms? That's our wheelhouse. Turn praise into sales fuel. ⭐⭐⭐⭐⭐ #BookReviews #RomanceAuthors  
- **CTA:** Share your best review in comments.

### Post 7
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Split-image: Sad author staring at zero sales vs. celebrating with champagne and sales confetti.  
- **CAPTION:** 92% of books flop on launch. The 8%? They had a marketing squad. Join them. 🔥 #LaunchLikeAPro #SelfPublishing  
- **CTA:** DM "SQUAD" to learn how.

### Post 8
- **POST TYPE:** Story  
- **VISUAL NOTE:** Infographic timeline of a 90-day launch: Week 1 buzz, Month 1 sales spike.  
- **CAPTION:** Day 0: ARC readers recruited. Day 30: Viral Reels drop. Day 90: Sustained rankings. One client's blueprint—yours next? 📅 #AuthorJourney #MarketingStrategy  
- **CTA:** Swipe up for full timeline PDF.

### Post 9
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Video still of ad dashboard showing real-time metrics climbing.  
- **CAPTION:** Live ad spend: $500 → 4,200 clicks → 800 sales. Peeking behind the dashboard curtain. Data doesn't lie. 📊 #AdHacks #BookAds  
- **CTA:** Follow for weekly metric breakdowns.

### Post 10
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Minimalist design with typewriter font quote on aged paper texture.  
- **CAPTION:** "From 100 sales to 5,000+. Crimson Leaf is the secret weapon every author needs." – Sci-Fi Bestseller. Proof over promises. ✍️ #IndieAuthorSuccess #PublishingTips  
- **CTA:** Book a call via link in bio.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds):** "Your book launch flopped? Watch this."  
- **VIDEO CONCEPT:** Quick cuts: Sad author → swipe to agency brainstorming → exploding sales graph → happy dance with book. Upbeat music, text overlays of "ARC blitz" "Reels virality" "Amazon spike."  
- **CTA:** "DM 'LAUNCH' for free checklist!"

### Concept 2
- **HOOK (first 3 seconds):** "Indie authors: Stop this mistake NOW."  
- **VIDEO CONCEPT:** Actor as author ignoring phone (no marketing), sales at zero. Cut to "us fixing it": TikTok trends, IG stories, email blasts. Ends with sales rocket emoji animation.  
- **CTA:** "Comment your sales goal!"

### Concept 3
- **HOOK (first 3 seconds):** "Bestseller in 30 days? Here's proof."  
- **VIDEO CONCEPT:** Screen record of client's Amazon rank dropping from 100k to Top 50, with voiceover explaining tactics (TikTok ads, influencer ARCs). Fast-paced edits.  
- **CTA:** "Link in bio for audit."

### Concept 4
- **HOOK (first 3 seconds):** "Why your book isn't selling."  
- **VIDEO CONCEPT:** Listicle style: 1. No buzz, 2. Weak ads, 3. No follow-up. Demo fixes with quick agency clips (Reel hooks, ad creatives). Ends with transformation graphic.  
- **CTA:** "Save & share with an author!"

### Concept 5
- **HOOK (first 3 seconds):** "Agency secrets for authors."  
- **VIDEO CONCEPT:** Behind-scenes: Team scripting Reels, A/B testing ads. Text pops: "Hook in 3s" "Target keywords." Ends with client testimonial clip.  
- **CTA:** "Follow for more hacks!"

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE:** Indie authors: 92% of launches fail. Here's the 8% playbook.  
- **BODY:** Most books vanish into Amazon's algorithm abyss. The winners? They build pre-launch buzz with targeted ARCs, viral short-form video, and retargeting ads.  

We've executed 50+ launches at Crimson Leaf Marketing, averaging 4x sales projections. Step 1: Recruit 100+ reviewers via niche communities. Step 2: Deploy Reels/TikToks hitting 10k+ views. Step 3: Nurture with email sequences post-launch.  

Results? Clients hit category Top 10, often with under $2k ad spend. No guesswork—just data-driven dominance.  

If you're prepping a release, let's audit your plan.  
- **CTA:** Message me "AUDIT" for a free 15-min review.

### Post 2
- **HEADLINE:** Book ads ROI: Most authors waste 70%. Fix it like this.  
- **BODY:** Ad platforms reward precision. Generic creatives flop; hyper-targeted ones scale.  

At Crimson Leaf, we A/B test 20+ hooks per campaign, focusing on genre-specific pain points (e.g., "Thriller fans craving twists"). Pair with lookalike audiences from your ARC list.  

One client: $1k spend → 2,500 sales at $0.40/book acquisition. Sustainable, not spendy.  

Scale your next book without burning cash.  
- **CTA:** Connect and comment your genre for tailored tips.

### Post 3
- **HEADLINE:** From 200 sales to 4,000: One author's pivot.  
- **BODY:** She had a polished manuscript but zero visibility. We shifted from scattershot promo to a 90-day funnel: Teaser content → ARC virality → Launch ads → Retention emails.  

Key: TikTok/Reels drove 60% of pre-orders. Post-launch, retargeting kept momentum.  

Now she's planning book 2 with us. Proven for fantasy, romance, nonfic—any genre.  

Authors: Your story deserves reach.  
- **CTA:** DM "PIVOT" for the case study PDF.

### Post 4
- **HEADLINE:** Publishers overlook this: Indie marketing edges.  
- **BODY:** Trad pub advances are shrinking. Indies win with agility—custom TikTok trends, IG nano-influencers, Amazon PPC mastery.  

Our edge: Real-time optimization. Tracked one campaign: 15% CTR on day 1 → 28% by day 7 via tweaks.  

Build your author brand while trad debates.  
- **CTA:** Join my newsletter for weekly indie edges (link in comments).

### Post 5
- **HEADLINE:** Launch math: Pre-orders = 3x day-1 sales.  
- **BODY:** Algorithms love velocity. Stack 500 pre-orders? Rank surges. We engineer this via urgency hooks ("Limited ARC spots") + cross-promo networks.  

Client stat: 620 pre → 1,800 launch day. No hype, just systems.  

Prep your Q4 release now.  
- **CTA:** Book a 20-min strategy call via Calendly link.

## TWITTER/X THREAD (1 thread, 9 tweets)

- **Tweet 1:** Authors: Your book won't sell itself. 92% flop on launch. The fix? A 90-day marketing machine. Thread: 8 steps to 5-figure sales. 🧵1/9  

- **Tweet 2:** Step 1: ARC army. Recruit 100+ via genre Discords/Goodreads. Goal: 50 reviews Day 1. No reviews = no rank. 2/9  

- **Tweet 3:** Step 2: TikTok/Reels hooks. "Why your thriller twists flop" → 10k views easy. Script 5 variations. Test fast. 3/9  

- **Tweet 4:** Step 3: IG carousels. Before/after sales graphs + testimonials. Swipe rate = saves = algo love. 4/9  

- **Tweet 5:** Step 4: Amazon PPC. Bid on your keywords + competitors. $0.30/click sweet spot. Scale winners. 5/9  

- **Tweet 6:** Step 5: Email nurture. Tease chapters to ARC list. 30% open → pre-order surge. 6/9  

- **Tweet 7:** Step 6: Influencer micro-deals. 5-10k followers in your genre. $50/post > big names. 7/9  

- **Tweet 8:** Step 7: Retarget abandoners. FB/IG ads to cart visitors. 20% conversion bump. 8/9  

- **Tweet 9:** Final: DM "LAUNCH" to Crimson Leaf Marketing. Free audit turns this into your plan. Authors crushing it already. Who's next? 🚀9/9