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META ADS (Facebook + Instagram)
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## META AD SET 1 -- Awareness
- HEADLINE (40 chars max): Skyrocket Book Sales Overnight (28 chars)
- PRIMARY TEXT (125 chars shown, 500 chars total): Your book deserves bestseller status. Tired of zero sales despite great reviews? Crimson Leaf Marketing delivers proven strategies that explode visibility on Amazon, social, and search. Authors see 5x-10x sales boosts fast. Stop struggling solo—unlock the marketing machine pros use. Claim your free audit today and watch pre-orders surge. (312 chars)
- LINK DESCRIPTION (30 chars max): Free Book Sales Audit (20 chars)
- CTA BUTTON: Learn More
- TARGET: Authors, self-publishers, indie writers (interests: Kindle Direct Publishing, book marketing, NaNoWriMo, writing communities); age 25-55; lookalikes of Amazon KDP users
- VISUAL NOTE: Dynamic video of sales graphs skyrocketing, overlay text "5x Sales Boost", happy author signing books at launch event

## META AD SET 2 -- Consideration
- HEADLINE (40 chars max): Authors Hit #1 with Us (21 chars)
- PRIMARY TEXT (125 chars shown, 500 chars total): "Crimson Leaf turned my unknown thriller into Amazon Top 100—insane!" – Bestselling author J. Smith. Join 200+ authors who've crushed sales goals with our data-driven campaigns: targeted ads, email funnels, influencer buzz. No fluff, just results like 300% ROI. Curious how we do it? See real case studies and grab your custom plan. Don't miss the edge top authors have. (348 chars)
- LINK DESCRIPTION (30 chars max): See Real Author Wins (19 chars)
- CTA BUTTON: Learn More
- TARGET: Engaged authors from Set 1 (website visitors, video viewers 50%+); interests: book promotion, Goodreads, writing podcasts; custom audiences from author lists
- VISUAL NOTE: Carousel of 3-5 author testimonials with before/after sales charts, book covers, 5-star review screenshots

## META AD SET 3 -- Conversion / Retargeting
- HEADLINE (40 chars max): 50% Off Launch Campaign Now (26 chars)
- PRIMARY TEXT (125 chars shown, 500 chars total): You've seen the proof—now act before spots fill. Retargeting warriors: lock in 50% off your first book launch campaign (reg. $5K, now $2.5K). Includes full Meta/Google/Amazon setup + free audit. Past clients: "Book sales exploded Day 1!" Only 10 slots this month. Book your call in 60 seconds or regret it. Your bestseller awaits—start free trial strategy session today. (332 chars)
- LINK DESCRIPTION (30 chars max): Claim 50% Off Today (17 chars)
- CTA BUTTON: Get Offer
- TARGET: Retarget Set 1-2 viewers (add to cart, site visitors 7 days); high-intent: "book launch" searchers, KDP page visitors
- VISUAL NOTE: Countdown timer graphic "Only 10 Spots Left", urgency badges, author holding #1 bestseller trophy, red "50% OFF" overlay

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GOOGLE SEARCH ADS
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## GOOGLE AD GROUP 1 -- Book Marketing Services
Headline 1 (30 chars): Book Marketing Agency
Headline 2 (30 chars): Boost Sales 5x Fast
Headline 3 (30 chars): Free Strategy Audit Now
Description 1 (90 chars): Top agency explodes book sales with proven Meta, Google & Amazon ads. Authors hit bestseller lists—get your free sales audit today. (89 chars)
Description 2 (90 chars): 200+ authors trust us for 300% ROI. Custom campaigns tailored for indie writers. Start dominating rankings—claim offer now. (89 chars)
Keywords: "book marketing agency", "book marketing services", [book promotion agency], "hire book marketer", "book launch marketing", "indie book marketing", "self publish marketing"

## GOOGLE AD GROUP 2 -- Promote My Book
Headline 1 (30 chars): Promote My Book Online
Headline 2 (30 chars): Amazon Bestseller Help
Headline 3 (30 chars): Launch Campaign 50% Off
Description 1 (90 chars): Struggling to promote your book? Our experts drive traffic & sales via targeted ads. Free audit reveals your growth plan instantly. (88 chars)
Description 2 (90 chars): Real authors: "From 0 to Top 100 sales!" Tailored for KDP & launches. Secure your discounted campaign—book call today. (85 chars)
Keywords: "promote my book", "how to promote book", [promote book online], "book promotion services", "market my book", "book advertising", "KDP book promotion", "bestseller book marketing"

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AMAZON ADS (if applicable -- book products)
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## AMAZON SPONSORED PRODUCT AD
- Headline (50 chars): Explode Your Book Sales on Amazon Now
- Custom text (150 chars): Indie authors: Hit bestseller ranks with our agency-backed campaigns. Proven keywords + visuals drive clicks & buys. Free audit shows exact boosts—perfect for launches. Join winners crushing KDP competition today. (148 chars)
- Targeting strategy: Automatic + manual keywords (book marketing, author services, self-publishing guides); categories: Books > Marketing & Sales; competitor ASINs for top writing books
- Bid notes: Start $0.50-$1.00 CPC (high-intent searchers convert 3x; scale to $1.50 on top keywords after 7-day data)

## AMAZON SPONSORED BRAND AD
- Brand headline (50 chars): Crimson Leaf Book Marketing
- Store spotlight: [Book Launch Mastery Guide, Indie Author Ad Blueprint, Bestseller Accelerator Toolkit]
- Tagline (30 chars): Bestsellers Start Here (20 chars)

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AD COPY RULES
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- Every headline must stand alone -- assume the image won't load
- Lead with the reader's desire or pain, not the product's features
- Never start with "Are you..." -- start with the claim
- Use RAG context for accurate book details -- no invented plot points
- CTAs are specific: "Start reading free" beats "Learn more"
- Each platform variant must be meaningfully different -- not paraphrased copies