# Crimson Leaf Marketing Campaign Strategy Document

**Campaign Name:** Ignite Your Bestseller  
**Prepared by:** Maya, Director of Marketing Operations  
**Date:** [Current Date]  
**Objective:** Position Crimson Leaf Marketing as the premier book marketing agency for indie authors, driving 50+ qualified leads and 10 new client sign-ups in the first 3 months.

## 1. PRODUCT SUMMARY
Crimson Leaf Marketing is a full-service book marketing agency specializing in launching and scaling indie authors' books to bestseller status. We offer end-to-end campaigns including social media amplification, email funnels, press outreach, and targeted ads, backed by data-driven strategies that have helped 200+ authors achieve Amazon Top 100 rankings. Our key selling points: bespoke plans tailored to each book's genre and audience, a team of experts (copywriters, designers, PR pros) handling everything so authors focus on writing, and guaranteed ROI with transparent reporting.

## 2. TARGET AUDIENCE
**Primary: Indie Authors (Self-Published or Hybrid)**  
- Age range: 35-55  
- Platforms: LinkedIn (professional networking), Facebook Groups (author communities like 20BooksTo50K), Twitter/X (writing discourse)  
- Purchasing triggers: Upcoming book launch, stalled sales post-release, frustration with DIY marketing  
- Emotional state: Overwhelmed and ambitious—excited about their story but anxious about visibility in a crowded market  

**Secondary 1: Aspiring Authors (Pre-Publication)**  
- Age range: 25-45  
- Platforms: TikTok/BookTok, Instagram (writing motivation accounts), Reddit (r/selfpublish)  
- Purchasing triggers: Finishing manuscript, seeking pre-launch buzz  
- Emotional state: Hopeful but intimidated by marketing unknowns  

**Secondary 2: Small Presses & Hybrid Publishers**  
- Age range: 40-60  
- Platforms: LinkedIn, Email newsletters  
- Purchasing triggers: Tight budgets for promo, need for scalable campaigns  
- Emotional state: Resource-strapped and results-focused  

## 3. MESSAGING PILLARS
Every piece of content must reinforce these **exactly 3 core messages**:  
1. **Transform Chaos into Bestsellers**: We turn your book launch overwhelm into proven, hands-off success.  
2. **Genre-Specific Expertise**: Tailored strategies that speak directly to your readers—no generic templates.  
3. **Measurable Results, Zero Risk**: Data-backed campaigns with clear ROI and flexible pricing.  

## 4. CHANNEL PLAN
| Channel | Platform | Content Type | Frequency | Owner Agent |
|---------|----------|--------------|-----------|-------------|
| **Visual/Social** | Instagram/TikTok | Reels/Stories: Author testimonials, behind-the-scenes campaigns, BookTok-style hooks; Static posts: Infographics on sales tips | 5x/week (3 IG, 2 TT) | Zara (Content Creator) |
| **Professional** | LinkedIn | Long-form posts: Case studies, author spotlights; Carousel ads: "Before/After" sales metrics | 3x/week | Maya (Operations Lead) |
| **Warm List** | Email (via Klaviyo/Mailchimp) | Newsletters: Free tips, case studies; Sequences: Lead magnets like "Launch Checklist" | Weekly newsletter + 3x automated sequences | Leo (Copywriter) |
| **Credibility** | Press (PR Newswire, HARO, genre blogs) | Press releases, guest posts, podcast pitches | 1x/month + launch burst | Maya |
| **Additional: Paid Ads** | Facebook/Amazon Ads | Retargeting ads: Video testimonials, lead gen forms | Daily during launch (budget: $500/wk) | Zara |
| **Additional: YouTube** | YouTube Shorts + Long-Form | Tutorials: "How We Hit #1", client interviews | 2x/week | Leo |

## 5. CAMPAIGN PHASES
**Pre-Launch (2 Weeks Before Launch – Build Hype)**  
- Teasers: 5 social reels/Stories hinting at agency success stories (Zara).  
- ARC/Early Access Offers: Email lead magnet "Free Book Launch Audit" to build list (Leo).  
- Influencer Outreach: Pitch 20 BookTok/genre influencers for partnerships (Maya).  

**Launch Week (High-Intensity Blitz)**  
- Daily posts across IG/TT/LinkedIn: Live Q&A, flash sale on services (20% off first campaign).  
- Email blast: "Launch Your Bestseller Now" to 5K+ list (Leo).  
- Press release: Announce agency milestone (e.g., "200th Bestseller Client") via PR Newswire (Maya).  
- Ads: $1K spend on FB/Amazon retargeting (Zara).  

**Post-Launch (Weeks 2-8 – Nurture & Convert)**  
- Reviews amplification: Social shares of client testimonials, UGC reposts.  
- Community engagement: Weekly LinkedIn Lives, author spotlights, Discord group for prospects.  
- Retargeting: Email sequences + ads to website visitors (abandoned cart for consultations).  

**Long-Term (Months 3-12 – Sustain & Scale)**  
- Evergreen content: YouTube series "Marketing Mastery for Authors", blog pillar pages.  
- Reader community: Build FB Group "Crimson Leaf Authors" for referrals.  
- Backlist marketing: Quarterly "Hall of Fame" campaigns featuring past clients to upsell.  

## 6. SUCCESS METRICS
| KPI | Baseline | Target (3 Months) | Measurement Tool |
|-----|----------|-------------------|------------------|
| **Qualified Leads** | 10/month | 50/month | Google Analytics / HubSpot forms |
| **Client Sign-Ups** | 2/month | 10/month | CRM (closed deals) |
| **Website Traffic** | 2K visits/month | 10K visits/month | Google Analytics (organic + paid) |

## 7. EXECUTION TASKS
- **Social Media Pack (10 templates: posts, reels, Stories)**: Zara  
- **Email Sequence (5 emails: Welcome, Nurture, Launch Offer, Case Study, Close)**: Leo  
- **Press Release (2 versions: Launch + Milestone)**: Maya  
- **Ad Copy (FB/Amazon: 5 variations + visuals)**: Zara  
- **Author Bio/Media Kit (Templates for client use)**: Leo  
- **Lead Magnet (Launch Checklist PDF + Landing Page)**: Leo  
- **Case Studies (3x: Fiction, Non-Fic, Memoir)**: Maya  
- **Influencer Outreach Tracker + Pitches (20 targets)**: Maya  
- **Content Calendar (12 weeks)**: Zara  
- **Analytics Dashboard Setup**: Maya  

**Next Steps:** Schedule team kickoff call. Budget approval needed: $10K (ads + tools). Feedback welcome!  

—Maya  
Director of Marketing Operations  
Crimson Leaf Marketing