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META ADS (Facebook + Instagram)
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## META AD SET 1 -- Awareness
- **HEADLINE (40 chars max):** Your Book Is Invisible
- **PRIMARY TEXT (125 chars shown, 500 chars total):** You wrote 80,000 brilliant words. Now crickets.
 
The #1 mistake authors make? Thinking "publish" means "done." Without strategic positioning, Amazon ads, and launch velocity, even Pulitzer-worthy books disappear into the void.
 
Crimson Leaf Marketing fixes this. We've launched 2,000+ titles to bestseller status using our proprietary Launch Velocity System.
 
Stop hoping readers find you. Make them.
 
👉 Get your free Book Marketing Audit (normally $500)
- **LINK DESCRIPTION (30 chars max):** Free Author Strategy Session
- **CTA BUTTON:** Get Offer
- **TARGET:** Authors aged 28-55, interests: Self-publishing, Kindle Direct Publishing, Writing tips, Amazon FBA; Lookalike 1% of past clients
- **VISUAL NOTE:** Split-screen image: Left side dim/dark "Unsold" book with dust, Right side bright/bold bestseller with "#1" badge; bold contrast lighting

## META AD SET 2 -- Consideration
- **HEADLINE (40 chars max):** 0 to 10,000 Copies Sold
- **PRIMARY TEXT (125 chars shown, 500 chars total):** "How did you sell 10K copies in 30 days?"
 
That was Sarah's question after we applied our Metadata Conversion Framework to her debut thriller. The secret wasn't spending more—it was strategic positioning before ad spend.
 
Our authors see an average 340% ROI on launch month marketing.
 
See exactly how we'd market YOUR book:
 👉 Download our free Launch Blueprint (no email required)
- **LINK DESCRIPTION (30 chars max):** Download Free Launch Blueprint
- **CTA BUTTON:** Learn More
- **TARGET:** Authors who engaged with Set 1 but didn't click; Website visitors 30 days; Video viewers 50%+
- **VISUAL NOTE:** Simple graph showing sales line going vertical with quote overlay: "From 3 sales/day to 1,200/day — Sarah K."; red arrow pointing up

## META AD SET 3 -- Conversion / Retargeting
- **HEADLINE (40 chars max):** Only 3 Q4 Launch Slots Left
- **PRIMARY TEXT (125 chars shown, 500 chars total):** Holiday season = 40% of annual book sales.
 
And your competition just claimed the October slot.
 
If your book isn't positioned by September 15th, you miss the biggest retail window of the year.
 
Crimson Leaf takes 5 launches per quarter. Period.
 
Current status: 2 slots remaining.
 
Secure your bestseller launch before Q5 2025 is your only option.
 
👉 Claim your slot → Apply now (2-min form)
- **LINK DESCRIPTION (30 chars max):** Secure Your Launch Slot Today
- **CTA BUTTON:** Shop Now
- **TARGET:** Add to cart initiators, Landing page visitors 7 days, Engaged shoppers 14 days; Exclude past converters 180 days
- **VISUAL NOTE:** Urgency visual: Calendar page with dates crossed out in red, only 3 dates circled in gold; "Almost Sold Out" stamp texture overlay

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GOOGLE SEARCH ADS
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## GOOGLE AD GROUP 1 -- Agency Services
**Headline 1 (30 chars):** Book Marketing Agency
**Headline 2 (30 chars):** Bestseller Launch Strategy
**Headline 3 (30 chars):** Get Free Author Audit
**Description 1 (90 chars):** Full-service marketing for authors. Amazon optimization, Meta ads & launch strategy. Apply today.
**Description 2 (90 chars):** 2,000+ bestsellers launched. 340% avg ROI. Stop hoping readers find you—make them buy.
**Keywords:** [book marketing agency], [author marketing services], [book launch company], [amazon book marketing], [bestseller launch service], +"book" +"marketing" +"help"

## GOOGLE AD GROUP 2 -- Sales Growth/Pain
**Headline 1 (30 chars):** Sell More Books
**Headline 2 (30 chars):** Stop The Crickets
**Headline 3 (30 chars):** Amazon Bestseller Help
**Description 1 (90 chars):** Your book is invisible. We fix that with metadata science, Amazon ads & viral launch tactics.
**Description 2 (90 chars):** Join 2,000+ authors who replaced frustration with royalty checks. Free strategy call today.
**Keywords:** [how to sell more books], [book promotion company], [amazon bestseller service], [increase book sales], [author platform building], [book advertising help]

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AMAZON ADS (Book Marketing Guide Product)
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## AMAZON SPONSORED PRODUCT AD
- **Headline (50 chars):** The Bestseller Launch Blueprint
- **Custom text (150 chars):** The marketing system behind 2,000+ bestsellers. Amazon algorithms, Meta ads & launch psychology in step-by-step tactics. Stop guessing, start selling.
- **Targeting strategy:** Manual keyword targeting: "book marketing," "how to launch a book," "amazon ads for authors," "bestseller strategy"; Product targeting: ASINs of "Let's Get Digital," "Write, Publish, Repeat," "Published," "The Copywriter's Handbook"; Category: Business & Money > Industries > Media & Communications
- **Bid notes:** $2.50-$4.00 CPC for top-of-search placement on "book marketing" (high intent, low competition vs. fiction genres); Dayparting: 30% bid modifier 6PM-11PM when authors research; Product page defense: Aggressive bids on own ASIN to defend against competitors

## AMAZON SPONSORED BRAND AD
- **Brand headline (50 chars):** Crimson Leaf Marketing
- **Store spotlight:** Feature 3 products: (1) The Bestseller Launch Blueprint (book), (2) 30-Day Launch Checklist (digital), (3) Amazon Ad Templates (digital download)
- **Tagline (30 chars):** Launch. Rank. Sell.