### META ADS (Facebook + Instagram)

#### META AD SET 1 -- Awareness
- **HEADLINE** (32 chars): Skyrocket Your Career Success
- **PRIMARY TEXT** (248 chars total): Tired of feeling stuck in your 9-5 grind? "Peak Performance Mindset" reveals science-backed strategies that top CEOs use to crush goals and dominate their field. Transform overwhelm into unstoppable drive—start your breakthrough today. Grab your copy and unleash the high-achiever within.
- **LINK DESCRIPTION** (28 chars): Unlock Peak Performance Now
- **CTA BUTTON**: Learn More
- **TARGET**: 25-45yo professionals; interests: personal development, productivity apps (e.g., Notion, Headspace), business podcasts (e.g., Tim Ferriss), career coaching
- **VISUAL NOTE**: High-energy video of a person breaking through a glass wall into a bright city skyline, overlay text "From Stuck to CEO-Level Success"

#### META AD SET 2 -- Consideration
- **HEADLINE** (35 chars): Proven Mindset Hacks CEOs Swear By
- **PRIMARY TEXT** (267 chars total): Imagine doubling your output without burnout—readers rave: "Doubled my sales in 30 days!" Dr. Alex Rivera's "Peak Performance Mindset" delivers 7 psychological shifts backed by 20+ studies. Real results from ambitious pros like you. See why it's the #1 mindset upgrade—dive in free preview now.
- **LINK DESCRIPTION** (25 chars): Read Raving Reviews
- **CTA BUTTON**: Get Offer
- **TARGET**: 25-45yo professionals; interests: self-help books (e.g., Atomic Habits), TED Talks, LinkedIn influencers; lookalikes of "Peak Performance Mindset" page engagers
- **VISUAL NOTE**: Carousel images: before/after transformation graphics, 5-star review screenshots, author photo with brain scan visuals

#### META AD SET 3 -- Conversion / Retargeting
- **HEADLINE** (29 chars): Claim 40% Off Before It's Gone
- **PRIMARY TEXT** (231 chars total): You've seen the mindset revolution—now lock in "Peak Performance Mindset" at 40% off (limited to retargeting viewers). Join 10K+ who’ve boosted careers overnight. Instant download, money-back guarantee. Don't miss your edge—tap to claim and start winning today.
- **LINK DESCRIPTION** (22 chars): 40% Off – Buy Now
- **CTA BUTTON**: Shop Now
- **TARGET**: Retargeting: website visitors/views of Ad Sets 1-2, add-to-cart abandoners; 25-45yo professionals
- **VISUAL NOTE**: Countdown timer video on book cover with discount badge, testimonials flashing, urgent "Only 50 Spots Left" overlay

### GOOGLE SEARCH ADS

#### GOOGLE AD GROUP 1 -- peak performance mindset
- **Headline 1** (28 chars): Peak Performance Mindset Book
- **Headline 2** (26 chars): Crush Goals Like Top CEOs
- **Headline 3** (24 chars): Start Your Free Preview Now
- **Description 1** (85 chars): Break free from career ruts with science-proven strategies in "Peak Performance Mindset" by Dr. Alex Rivera—transform your drive today.
- **Description 2** (82 chars): 10K+ readers boosted output 2x—backed by studies, with guarantee. Unlock high-achiever secrets instantly.
- **Keywords**: "peak performance mindset", "peak performance book", "mindset for success", "ceo mindset strategies", "high performance habits book", "productivity mindset", [exact match]; "best mindset books" [phrase match]

#### GOOGLE AD GROUP 2 -- career success psychology
- **Headline 1** (29 chars): Career Success Mindset Book
- **Headline 2** (27 chars): Psychology Hacks for Winners
- **Headline 3** (25 chars): Get 40% Off Instant Access
- **Description 1** (88 chars): Overwhelmed by goals? "Peak Performance Mindset" delivers psych-backed shifts pros use to skyrocket careers—read now and dominate.
- **Description 2** (79 chars): Rave reviews: "Game-changer for sales pros." Dr. Rivera's proven system + free preview = your unfair advantage.
- **Keywords**: "career success psychology", "success mindset book", "psychological performance tips", "mindset coach book", "executive performance book", "achiever mindset", "procrastination cure book" [exact/phrase match]

### AMAZON ADS (applicable -- book products)

#### AMAZON SPONSORED PRODUCT AD
- **Headline** (42 chars): Master Peak Performance Overnight
- **Custom text** (138 chars): Ditch burnout—Dr. Alex Rivera's "Peak Performance Mindset" arms you with CEO-level psych strategies for 2x output. #1 bestseller in self-help, 4.9 stars from pros. Instant Kindle read, start crushing goals free sample now.
- **Targeting strategy**: Keywords: peak performance mindset, success psychology, high achiever book; categories: Self-Help > Personal Transformation, Business & Money > Job Hunting; auto-target similar ASINs (e.g., Atomic Habits, The Power of Habit)
- **Bid notes**: $0.75-$1.25 CPC; high due to competitive self-help keywords, prioritize top-of-search for 25%+ ACOS goal on $9.99 book

#### AMAZON SPONSORED BRAND AD
- **Brand headline** (38 chars): Dr. Alex Rivera Mindset Mastery
- **Store spotlight**: 1. Peak Performance Mindset; 2. Advanced Productivity Playbook; 3. Executive Edge Workbook
- **Tagline** (26 chars): Unlock Your Winner's Edge