# Campaign Strategy Document: "Whispers of the Forgotten Realm" Book Launch

**Prepared by: Maya, Director of Marketing Operations**  
**Date: [Current Date]**  
**Client: Elena Voss (Debut Fantasy Author)**  
**Campaign Overview:** A full-funnel marketing push for the launch of *Whispers of the Forgotten Realm*, a gripping epic fantasy novel blending ancient magic, forbidden love, and a quest for lost artifacts. Budget: $15,000. Timeline: 12 months starting Pre-Launch.

## 1. PRODUCT SUMMARY
*Whispers of the Forgotten Realm* is a debut epic fantasy novel by Elena Voss, following a young scribe who uncovers a hidden realm of ancient magic amid political intrigue and personal betrayal. Key selling points: Immersive world-building with diverse characters and LGBTQ+ representation; fast-paced plot twists perfect for fans of Sarah J. Maas and Brandon Sanderson; professionally edited with stunning cover art and early praise from beta readers for its emotional depth and page-turning suspense.

## 2. TARGET AUDIENCE
**Primary: Fantasy Book Enthusiasts (Core Readers)**  
- Age range: 18-35  
- Platforms: Instagram, TikTok, Goodreads  
- Purchasing triggers: BookTok hype, author AMAs, limited-time discounts/ARCs  
- Emotional state: Seeking escapism from daily stress, craving immersive stories with relatable heroes and romance.

**Secondary 1: Aspiring Writers & Industry Pros**  
- Age range: 25-45  
- Platforms: LinkedIn, Twitter/X  
- Purchasing triggers: Author success stories, networking events, debut author spotlights  
- Emotional state: Inspired by breakthroughs, motivated to support new voices in publishing.

**Secondary 2: Gift Buyers (Friends/Family of Readers)**  
- Age range: 30-55  
- Platforms: Facebook, Email  
- Purchasing triggers: Holidays, birthdays, "perfect gift for book lovers" recommendations  
- Emotional state: Eager to delight loved ones with thoughtful, trendy presents.

## 3. MESSAGING PILLARS
Every piece of content must reinforce **exactly these 3 core messages**:  
1. **Epic Escapism Awaits**: Dive into a richly woven world of magic and adventure that transports you from reality.  
2. **Heroes Like You**: Relatable characters overcoming impossible odds with courage, love, and self-discovery.  
3. **Join the Realm Revolution**: Be part of a new fantasy era—early access, exclusive lore, and community magic.

## 4. CHANNEL PLAN
| Channel | Platform | Content Type | Frequency | Owner Agent |
|---------|----------|--------------|-----------|-------------|
| **Visual/Social** | Instagram/TikTok | Reels (BookTok-style unboxings, aesthetic teasers, character cosplay), Stories (polls/Q&A), Posts (quotes/graphics) | 5x/week (3 TikTok, 2 IG) | Zara |
| **Professional** | LinkedIn | Articles (author journey), Posts (publishing tips), Carousel ads (KSPs) | 3x/week | Leo |
| **Warm List** | Email (Klaviyo/Mailchimp) | Newsletters (teasers, ARC sign-ups), Sequences (nurture to purchase) | 2x/week during active phases | Maya |
| **Credibility** | Press (PR Newswire, book blogs like Book Riot) | Press releases, Guest posts, Podcast pitches | 1x/month + launch burst | Maya |
| **Additional: Community** | Goodreads/Reddit (r/fantasy) | Reviews amplification, AMAs, Giveaways | 2x/week | Zara |
| **Additional: Paid Ads** | Facebook/Amazon Ads | Retargeting carousels, Lookalike audiences | Daily budget $50 during launch/post | Leo |

## 5. CAMPAIGN PHASES
**Pre-Launch (2 Weeks Before Release):** Build hype with teasers (mysterious lore snippets on IG/TikTok), ARC/early access offers (email sign-up for 500 ARCs), influencer outreach (20 micro-influencers, 5k-50k followers in BookTok). Goal: 1,000 email subscribers, 5k social impressions.

**Launch Week:** Daily posts across all channels (e.g., live unboxing on TikTok), email blast to full list with 20% discount code, press release to 50 outlets, launch ads ($2k spend). Goal: 500 sales Day 1.

**Post-Launch (Weeks 2-8):** Amplify reviews (share top Goodreads quotes on social), community engagement (Reddit AMAs, IG Lives with author), retargeting ads to cart abandoners/site visitors. Goal: Sustain 200 sales/week.

**Long-Term (Months 3-12):** Evergreen content (podcast appearances, "behind the book" blogs), reader community (Discord/FB Group for lore discussions), backlist marketing (bundle with similar titles). Goal: 10k total sales, 5k community members.

## 6. SUCCESS METRICS
1. **Sales Conversions**: Baseline: 0 (pre-launch). Target: 10,000 units sold in 12 months (tracked via Amazon KDP/Bookshop).  
2. **Engagement Rate**: Baseline: 1-2% (industry avg). Target: 5%+ on social (likes/comments/shares via IG Insights/TikTok Analytics).  
3. **Email Open/Click Rate**: Baseline: 20%/2%. Target: 35%/5% (Klaviyo dashboard), leading to 20% of sales from email.

## 7. EXECUTION TASKS
- **Social Media Pack (30 posts/Reels: teasers, quotes, graphics)**: Zara  
- **Email Sequence (8 emails: welcome, ARC offer, launch blast, review request, nurture)**: Maya  
- **Press Release (2 versions: launch + 1-month update)**: Maya  
- **Ad Copy (10 variants for FB/Amazon: headlines, images, CTAs)**: Leo  
- **Author Bio/Media Kit (PDF with headshots, KSPs, interview questions)**: Leo  
- **Influencer Outreach List (50 contacts + pitch templates)**: Zara  
- **Goodreads Giveaway Setup + Review Amplification Posts (20 pieces)**: Zara  
- **LinkedIn Article Series (6 pieces: author journey, fantasy trends)**: Leo  
- **Community Discord/FB Group Setup + Moderation Plan**: Maya  
- **Evergreen Content Pack (10 blog posts/pod pitches)**: Leo  
- **Analytics Dashboard (Weekly Reports)**: Maya  

**Next Steps:** Schedule kickoff call with Leo & Zara. Approve budget allocation by EOD tomorrow. Questions? Reply here.  

**Maya**  
Director of Marketing Operations  
Crimson Leaf Marketing