META ADS (Facebook + Instagram)

## META AD SET 1 -- Awareness
- HEADLINE (40 chars max): Shocking Silence Hides Murder (28 chars)
- PRIMARY TEXT (125 chars shown, 500 chars total): Your heart races when secrets won't stay buried. The Silent Patient delivers a twist that no one saw coming—why a devoted wife shot her husband and never spoke again. This #1 NYT bestseller has readers obsessed. Unlock the obsession today.
- LINK DESCRIPTION (30 chars max): Read the Global Bestseller (23 chars)
- CTA BUTTON: Learn More
- TARGET: Thriller enthusiasts 25-54, interests in psychological thrillers, Gillian Flynn, Paula Hawkins; lookalikes of bestseller buyers
- VISUAL NOTE: Moody close-up of book cover with overlaid shattered glass effect and shadowy figure silhouette

## META AD SET 2 -- Consideration
- HEADLINE (40 chars max): Readers Can't Stop Talking (26 chars)
- PRIMARY TEXT (125 chars shown, 500 chars total): Crave a thriller that unravels your mind? "The best thriller I've read" – 4.6M+ Goodreads ratings. Dive into The Silent Patient: a mute artist, a desperate therapist, one explosive truth. Join millions gripped by Alex Michaelides' masterpiece.
- LINK DESCRIPTION (30 chars max): 4.6M+ Raving Reviews (20 chars)
- CTA BUTTON: Learn More
- TARGET: Book club members 25-54, interests in mystery novels, audiobook listeners; retarget video viewers + similar audiences
- VISUAL NOTE: Carousel of 5-star review screenshots fading into book pages turning rapidly

## META AD SET 3 -- Conversion / Retargeting
- HEADLINE (40 chars max): Claim Your Free First Chapter (29 chars)
- PRIMARY TEXT (125 chars shown, 500 chars total): You've seen the hype—now finish the silence. The Silent Patient's shocking reveal awaits. Grab your free sample instantly and see why it's unputdownable. Limited time: Start reading before it sells out again.
- LINK DESCRIPTION (30 chars max): Free Chapter – Start Now (21 chars)
- CTA BUTTON: Shop Now
- TARGET: Website visitors + video engagers past 7 days, ages 25-54, thriller interests; custom audience from ad sets 1-2
- VISUAL NOTE: Animated book opening with glowing chapter 1 text; urgent countdown timer overlay

GOOGLE SEARCH ADS

## GOOGLE AD GROUP 1 -- Book Title + Bestseller
Headline 1 (30 chars): The Silent Patient Book
Headline 2 (30 chars): #1 NYT Bestseller Thriller
Headline 3 (30 chars): Free Sample Chapter Now
Description 1 (90 chars): Uncover the shocking truth behind a wife's silence after murder. Gripping psychological thriller millions rave about.
Description 2 (90 chars): 4.6M+ Goodreads reviews. Alex Michaelides' twist-ending masterpiece—start your obsession free today.
Keywords: "the silent patient", "silent patient book", "silent patient alex michaelides", "buy silent patient", [silent patient], "silent patient thriller"

## GOOGLE AD GROUP 2 -- Psychological Thrillers Category
Headline 1 (30 chars): Best Psych Thriller 2024
Headline 2 (30 chars): Shocking Twist Ending Book
Headline 3 (30 chars): Read Free Chapter Today
Description 1 (90 chars): Mind-bending silence after a husband's murder—therapist races to reveal her secret. Top psychological thriller pick.
Description 2 (90 chars): Obsess like 4.6M readers. The Silent Patient delivers unmissable suspense. Claim your free preview now.
Keywords: "psychological thrillers", "best psychological thriller books", "thrillers with twists", "mute witness thriller", [psych thriller books], "top mystery thrillers"

AMAZON ADS (if applicable -- book products)

## AMAZON SPONSORED PRODUCT AD
- Headline (50 chars): Shocking Thriller – Free Sample Inside
- Custom text (150 chars): Silence after murder hides a jaw-dropping truth. The Silent Patient's twist has 4.6M readers hooked—#1 NYT bestseller by Alex Michaelides. Perfect for fans of Gone Girl. Start reading free now.
- Targeting strategy: Keywords like "psychological thriller", "silent patient", "best thrillers 2024"; ASINs of similar books (Gone Girl, The Woman in the Window); thriller subcategory
- Bid notes: $0.75-$1.25 CPC; high intent on top-of-funnel keywords, boost for conversions on "buy silent patient"

## AMAZON SPONSORED BRAND AD
- Brand headline (50 chars): Alex Michaelides Thrillers
- Store spotlight: The Silent Patient, The Maidens, The Fury
- Tagline (30 chars): Twists That Silence You (21 chars)