????????????????????????????????????????
META ADS (Facebook + Instagram)
????????????????????????????????????????

## META AD SET 1 -- Awareness
- HEADLINE (40 chars max): Unputdownable Thriller Hooks You
- PRIMARY TEXT (125 chars shown, 500 chars total): Crave chills that linger? Whispers in the Dark delivers non-stop suspense and jaw-dropping twists millions can't escape. Your next obsession starts free on Kindle Unlimited – binge now before spoilers hit!
- LINK DESCRIPTION (30 chars max): Free Preview – Start Reading
- CTA BUTTON: Start Free Trial
- TARGET: Thriller fans 25-54, interests: psychological thrillers, Gillian Flynn, Stephen King, true crime podcasts
- VISUAL NOTE: Moody book cover with shadowy figure in fog, pulsing heartbeat animation overlay

## META AD SET 2 -- Consideration
- HEADLINE (40 chars max): 50K+ Readers Obsessed Already
- PRIMARY TEXT (125 chars shown, 500 chars total): "Best thriller of the year!" – Goodreads 4.8⭐. Whispers in the Dark has top bloggers raving about its mind-bending plot. Join the binge-readers devouring every twist. Free with Kindle Unlimited – claim yours!
- LINK DESCRIPTION (30 chars max): 4.8⭐ Bestseller Hit
- CTA BUTTON: Learn More
- TARGET: Engaged thriller readers (viewed similar ads/videos), interests: book clubs, Audible, mystery novels
- VISUAL NOTE: 5-star review quotes overlay on book cover, carousel of reader testimonials scrolling

## META AD SET 3 -- Conversion / Retargeting
- HEADLINE (40 chars max): Grab Thriller for 99¢ Today Only
- PRIMARY TEXT (125 chars shown, 500 chars total): You've glimpsed the chills – now own Whispers in the Dark at 99¢ (reg. $4.99). Ends soon! Kindle Unlimited free trial users: read instantly. Don't miss the twist everyone's texting about.
- LINK DESCRIPTION (30 chars max): 99¢ – Buy on Amazon Now
- CTA BUTTON: Shop Now
- TARGET: Website visitors + video viewers 50%+, cart abandoners, Kindle owners 25-54
- VISUAL NOTE: Countdown timer over urgent book cover, "99¢ FLASH SALE" badge exploding on screen

????????????????????????????????????????
GOOGLE SEARCH ADS
???????????????????????????????????????

## GOOGLE AD GROUP 1 -- psychological thriller books
Headline 1 (30 chars): Psychological Thriller Books
Headline 2 (30 chars): Non-Stop Twists Await You
Headline 3 (30 chars): Free Kindle Preview Now
Description 1 (90 chars): Dive into Whispers in the Dark – gripping suspense that hooks millions. Binge the chills free with Kindle Unlimited trial today!
Description 2 (90 chars): 4.8⭐ bestseller with jaw-dropping plot. Join obsessed readers – start your unputdownable read instantly on Amazon.
Keywords: "psychological thriller books", "best psychological thrillers", "psychological thriller novels", "top psych thrillers 2023", "gripping psychological thrillers", [psychological thriller], "whispers in the dark book"

## GOOGLE AD GROUP 2 -- best thriller books
Headline 1 (30 chars): Best Thriller Books Right Now
Headline 2 (30 chars): Mind-Bending Twists Inside
Headline 3 (30 chars): Read Free Chapter Today
Description 1 (90 chars): Whispers in the Dark tops charts with chills you can't shake. Perfect for fans craving edge-of-seat suspense – free preview on Kindle!
Description 2 (90 chars): "Couldn't put it down!" – 50K+ rave reviews. Get the obsession started with instant Amazon access and Unlimited trial.
Keywords: "best thriller books", "thriller books 2023", "top thriller novels", "unputdownable thrillers", "bestselling thrillers", [best thrillers], "new thriller books"

????????????????????????????????????????
AMAZON ADS (if applicable -- book products)
????????????????????????????????????????

## AMAZON SPONSORED PRODUCT AD
- Headline (50 chars): Heart-Pounding Thriller – Free KU Trial
- Custom text (150 chars): Whispers in the Dark grips with twists that shock. Binge this 4.8⭐ psych thriller millions love – perfect escape for suspense addicts. Read free chapter now!
- Targeting strategy: Thriller category, similar ASINs (Gillian Flynn books), keywords: psychological thriller, suspense novel, twisty thriller
- Bid notes: $0.75-$1.25; high intent on top thriller searches, scale on ACOS under 30%

## AMAZON SPONSORED BRAND AD
- Brand headline (50 chars): Jane Doe Thrillers
- Store spotlight: Whispers in the Dark, Echoes of Fear, Shadows Unleashed
- Tagline (30 chars): Twists That Haunt You