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META ADS (Facebook + Instagram)
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## META AD SET 1 -- Awareness
- HEADLINE (40 chars max): Dragons Ignite Forbidden Romance
- PRIMARY TEXT (125 chars shown, 500 chars total): What if bonding a dragon meant risking everything? In Fourth Wing, Violet survives a brutal war college, battles rivals, and sparks enemies-to-lovers heat with Xaden. Epic fantasy with spice that BookTok obsesses over. Start reading free today!
- LINK DESCRIPTION (30 chars max): Enter the Dragon Rider World
- CTA BUTTON: Learn More
- TARGET: Women 18-35; interests: BookTok, Sarah J. Maas, fantasy romance, dragons, enemies to lovers
- VISUAL NOTE: Cinematic book cover overlay on fiery dragon silhouette, Violet reaching for dragon claw

## META AD SET 2 -- Consideration
- HEADLINE (40 chars max): Survive War College or Die
- PRIMARY TEXT (125 chars shown, 500 chars total): Thousands call Fourth Wing "the new fantasy addiction." Violet defies odds at Basgiath War College—dragon bonds, deadly trials, and a brooding rival who owns her thoughts. Real readers rave: "Couldn't put it down!" Dive into the series starter now.
- LINK DESCRIPTION (30 chars max): 4.8 Stars from BookTok Fans
- CTA BUTTON: Shop Now
- TARGET: Women 18-35; interests: Colleen Hoover, romantasy, dragon books, #SpicyBooks; lookalikes of Fourth Wing buyers
- VISUAL NOTE: Split-image video: Violet training with sword, cut to dragon flight; text overlay "1M+ Copies Sold"

## META AD SET 3 -- Conversion / Retargeting
- HEADLINE (40 chars max): Claim Your Dragon Bond Now
- PRIMARY TEXT (125 chars shown, 500 chars total): Seen the hype? Don't miss out—Fourth Wing's dragon riders and steamy tension wait. Limited-time deal: Get the ebook for $2.99 before Iron Flame drops. Join millions soaring through Rebecca Yarros' world. Tap to claim yours!
- LINK DESCRIPTION (30 chars max): $2.99 Ebook Deal Ends Soon
- CTA BUTTON: Get Offer
- TARGET: Retarget website visitors/views of Ad Sets 1-2; women 18-35, BookTok/fantasy interests; add "add to cart abandoners"
- VISUAL NOTE: Pulsing book cover with urgency badge "Deal Live"; carousel swipe to reader testimonials + dragon graphic

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GOOGLE SEARCH ADS
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## GOOGLE AD GROUP 1 -- Brand & Book Title
Headline 1 (30 chars): Fourth Wing Book
Headline 2 (30 chars): Enemies to Lovers Fantasy
Headline 3 (30 chars): Start Reading Free Now
Description 1 (90 chars): Bond dragons and ignite romance in Rebecca Yarros' Fourth Wing. Epic war college survival with spice—BookTok's #1 pick.
Description 2 (90 chars): Join Violet's deadly trials and Xaden's pull. 4.8 stars, millions sold. Grab the ebook cheap today!
Keywords: [fourth wing, "fourth wing book", "fourth wing rebecca yarros", "buy fourth wing", fourth wing ebook, fourth wing paperback]

## GOOGLE AD GROUP 2 -- Genre & Interest
Headline 1 (30 chars): Romantasy Dragons Book
Headline 2 (30 chars): Best Enemies to Lovers
Headline 3 (30 chars): War College Fantasy
Description 1 (90 chars): Crave dragon riders, brutal trials, and forbidden heat? Fourth Wing delivers the ultimate romantasy escape readers devour.
Description 2 (90 chars): Like Sarah J. Maas? Try Rebecca Yarros' Fourth Wing—survival, spice, and dragons. Instant ebook access awaits!
Keywords: ["enemies to lovers fantasy", dragon rider book, "romantasy books", war college fantasy, "spicy dragon books", booktok fantasy, rebecca yarros book]

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AMAZON ADS (if applicable -- book products)
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## AMAZON SPONSORED PRODUCT AD
- Headline (50 chars): Dragons + Spice = Fantasy Obsession
- Custom text (150 chars): Fourth Wing hooks you with Violet's war college battles, dragon bonds, and Xaden's intense pull. BookTok frenzy, 4.8 stars—perfect for romantasy fans craving survival and steam. One-click to soar!
- Targeting strategy: Keywords (fourth wing, enemies to lovers book, dragon fantasy romance); auto + manual; similar ASINs (Iron Flame, A Court of Thorns and Roses)
- Bid notes: $0.75-$1.50 CPC; high due to bestseller conversion rates, prioritize top-of-search for brand terms

## AMAZON SPONSORED BRAND AD
- Brand headline (50 chars): Rebecca Yarros' Dragon Riders
- Store spotlight: [Fourth Wing, Iron Flame, Empyrean Series Box Set]
- Tagline (30 chars): Bond. Fight. Burn.