## OBJECTIVE
Achieve 750 verified book sales (via Amazon KDP reports) for "Hearts of Fire" (fantasy romance by indie author Mia Lang) within 90 days post-launch, focusing on organic virality amplified by paid BookTok ads to hit New Release Top 100 in Amazon's Fantasy Romance category.

## TARGET AUDIENCE
- **Primary segment**: Women aged 18-35, active on TikTok (daily users, 5+ hours/week), fans of Sarah J. Maas or Rebecca Yarros-style romantasy; in "fantasy book slump" emotional state (bored with current reads, seeking escapist "spice + swoon"); awareness/buying stage (know the tropes but haven't discovered this author yet).
- **Key insight**: They need to feel the "forbidden fated mates" thrill through 15-second teaser clips showing brooding dragon shifter visuals + steamy dialogue snippets, paired with trending romantasy sounds, to trigger immediate "add to cart" impulse via TikTok Shop links.

## TACTICAL PLAN
- **STEP**: Research and select 5 trending BookTok sounds/hashtags (#RomantasyReads, #DragonShifters, #FatedMates, #BookTokRecs, #SpicyFantasy) matching book themes; create 10 video ad creatives (15-30s each) with author reading excerpts over AI-generated dragon visuals.
  - **OWNER**: Agency (Leo/Creative team)
  - **TIMELINE**: Days 1-7 (Pre-Launch Phase)
  - **TOOL/PLATFORM**: CapCut for editing, TikTok Creative Center for trends, Midjourney for visuals.
- **STEP**: Set up TikTok Ads Manager account linked to author's TikTok Shop; launch A/B test with 3 ad sets ($0.50-$1.00 CPC target): Set 1 (teaser clips), Set 2 (author Q&A), Set 3 (user-generated style duets); traffic to Amazon pre-order page.
  - **OWNER**: Agency (PPC specialist)
  - **TIMELINE**: Days 8-14 (Launch Phase); optimize weekly
  - **TOOL/PLATFORM**: TikTok Ads Manager, Google Analytics UTM tags for tracking.
- **STEP**: Seed 50 micro-influencers (5k-20k followers, romantasy niche) with free ARCs via Booksprout; require 1 TikTok review video using our branded hashtag #HeartsOfFireSweep.
  - **OWNER**: VA (outreach coordinator)
  - **TIMELINE**: Days 15-30 (Momentum Phase); follow-up Days 31-60
  - **TOOL/PLATFORM**: Booksprout for ARC distribution, Influencer Hero for discovery, Google Sheets for tracking.
- **STEP**: Cross-post top-performing TikTok ads to Instagram Reels; run retargeting to video viewers with "limited-time $0.99 launch discount" carousel ad linking to Amazon.
  - **OWNER**: Agency (social media manager)
  - **TIMELINE**: Days 31-90 (Scale Phase)
  - **TOOL/PLATFORM**: Meta Ads Manager, Later for scheduling.
- **STEP**: Monitor daily; pause underperformers (<0.5% CTR); scale winners to $200/day budget; compile weekly performance report shared with author.
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Ongoing, weekly reviews Sundays
  - **TOOL/PLATFORM**: TikTok Analytics + Google Data Studio dashboard.

## CONTENT REQUIREMENTS
- **Video Ad Creatives (10x)**: 15-30s vertical MP4, 0 words (voiceover only), TikTok/Instagram Reels; author records voiceover (steamy excerpts); agency edits. (Agency writes script snippets: 20-30 words each).
- **Influencer Brief Template**: Google Doc, 300 words, TikTok; includes hook script ("If you love Maas, this dragon shifter enemies-to-lovers will ruin you"), hashtags, disclosure rules. (Agency writes).
- **Discount Landing Page Copy**: 150 words HTML, Amazon Author Central; urgency-focused ("Launch week only: $0.99"). (Author approves, agency drafts).
- **Q&A Graphics (5x)**: Static PNG overlays for videos, 50 characters/text box, Canva templates themed in book colors (crimson/black). (VA creates).

## SUCCESS METRICS
- **TikTok Video Views**: Track via TikTok Analytics; baseline 0, 90-day target 500,000 (drives awareness).
- **Click-Through Rate (CTR)**: Measure in Ads Manager (clicks/impressions); baseline 0.5%, 90-day target 1.2% (indicates creative resonance).
- **Amazon Sales Attribution**: Pull KDP dashboard + UTM-tagged conversions in Google Analytics; baseline 0, 90-day target 750 sales (direct revenue goal).

## RISK & MITIGATION
- **Risk 1**: Ad account rejection due to "spicy" content flags. **Mitigation**: Pre-approve creatives via TikTok Asset Library and use SFW thumbnails with age-gating on links.
- **Risk 2**: Low influencer engagement from ARC fatigue. **Mitigation**: Cap at 50 targeted outreach with personalized DMs referencing their past Maas reviews, offering bonus swag for top videos.

## BUDGET ESTIMATE
$3,500-$6,000 (low: organic-heavy; high: aggressive scaling); single biggest cost driver: TikTok ad spend ($2,500-$4,500 at $50/day average).