## OBJECTIVE
Achieve 3,000 direct sales of "Echoes of the Forgotten" (urban fantasy debut by Jane Doe, featuring a female hacker protagonist uncovering a supernatural conspiracy) via Amazon Kindle in 90 days, tracked through KDP dashboard, representing 50% of total launch sales goal.

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-40, urban professionals with tech backgrounds (e.g., software devs, IT managers), active on TikTok/BookTok (daily users averaging 30+ min), in the "aware but unconvinced" buying stage—familiar with similar authors like Andy Weir or Ilona Andrews but hesitant on debuts due to quality concerns.
- **Key insight**: They need to feel the thrill of the hacker's high-stakes conspiracy reveal through fast-paced, visually immersive teasers that blend cyberpunk aesthetics (neon code visuals, glitch effects) with emotional stakes (protagonist's isolation turning to empowerment), prompting "add to cart" urgency.

## TACTICAL PLAN
- **STEP**: Set up dedicated TikTok account (@EchoesForgottenJane) with bio linking to Amazon preorder page; optimize profile with neon-glitch cover art and "Cyberpunk hacker uncovers supernatural secrets—preorder now! #BookTok #UrbanFantasy".
  - **OWNER**: Agency
  - **TIMELINE**: Day 1 (Pre-launch Phase: Days 1-30)
  - **TOOL/PLATFORM**: TikTok app
- **STEP**: Produce and post 3 teaser videos/week (e.g., 15s glitch-effect clips of protagonist typing code that "reveals" ghostly figures); use trending BookTok sounds like eerie synth remixes.
  - **OWNER**: VA (with author voiceover approval)
  - **TIMELINE**: Days 3-30 (Pre-launch), ramp to 5/week Days 31-60 (Launch Phase), taper to 2/week Days 61-90 (Post-launch)
  - **TOOL/PLATFORM**: CapCut for editing, TikTok for posting
- **STEP**: Run TikTok Spark Ads targeting "fantasy books" and "cyberpunk" interests, $10/day budget initially, scaling to $50/day on top performers; A/B test 2 ad creatives (one plot tease, one character empowerment hook).
  - **OWNER**: Agency
  - **TIMELINE**: Days 10-90
  - **TOOL/PLATFORM**: TikTok Ads Manager
- **STEP**: Cross-post top 5 TikToks to Instagram Reels and YouTube Shorts, with link-in-bio to Amazon; engage comments daily to build community (reply to 100% of hacker-themed queries).
  - **OWNER**: VA
  - **TIMELINE**: Weekly starting Day 15
  - **TOOL/PLATFORM**: Later app for cross-posting, Linktree for bio links
- **STEP**: Host 3 live TikTok sessions (author Q&A on hacker lore, conspiracy theories); promote via pinned video 48hrs prior.
  - **OWNER**: Author (agency moderates)
  - **TIMELINE**: Day 20, Day 45, Day 75
  - **TOOL/PLATFORM**: TikTok Live
- **STEP**: Track weekly Amazon sales spikes post-video; pivot by duplicating top 3 videos' style if engagement <5%.
  - **OWNER**: Agency
  - **TIMELINE**: Weekly reviews Days 7-90
  - **TOOL/PLATFORM**: Amazon KDP Reports + TikTok Analytics

## CONTENT REQUIREMENTS
- **TikTok Teaser Videos (45 total)**: Vertical video format (9:16, 15-30s), no word limit but script under 100 characters on-screen; TikTok platform; VA writes scripts based on author's 3 provided plot snippets (e.g., "Code cracks... ghosts wake. Who's hacking whom? #EchoesForgotten").
- **Spark Ad Creatives (4 variants)**: Static image + video overlay (1080x1920px), 50-word caption; TikTok Ads; Agency designs in Canva, author approves voiceover.
- **Live Session Scripts (3)**: 500-word outline per session (Q&A prompts like "How real are the hacking scenes?"); Google Doc format; Author writes core, VA formats.
- **Cross-Post Captions (20)**: 150-character hooks (e.g., "Hacker vs. supernatural—your next obsession? Link in bio."); Instagram/TikTok/YouTube; VA adapts from TikTok originals.
- **Profile Graphics**: Cover photo (neon code glitch, 1080x1080px) and 3 pinned video thumbnails; Canva PNG; Agency creates using book cover elements.

## SUCCESS METRICS
- **TikTok Followers Gained**: Measure via TikTok Analytics dashboard; baseline 0, 90-day target 15,000.
- **Video Views-to-Sales Conversion**: Track Amazon KDP sales 24hrs post each video vs. views in Analytics; baseline 0.1%, 90-day target 0.5% (15 sales per 3,000 views).
- **Direct Amazon Sales from Initiative**: Sum KDP reports filtered by promo spikes (correlated to TikTok posts); baseline 0, 90-day target 3,000 units.

## RISK & MITIGATION
- **Risk 1**: Low algorithm pickup due to new account. **Mitigation**: Seed initial 10 videos with $5/day Spark Ads from Day 1 and collaborate with 2 micro-influencers (5k-10k followers in #BookTok fantasy niche) for duets.
- **Risk 2**: Author availability delays content approval. **Mitigation**: Batch-approve 15 scripts Day 1 via shared Google Sheet with 24hr turnaround SLA enforced by agency reminders.

## BUDGET ESTIMATE
$1,200-$2,500 (low: organic focus; high: scaled ads); single biggest cost driver: TikTok Spark Ads ($800-$1,500 at $30-$50 CPM for 50k+ impressions).