## OBJECTIVE
Achieve 50,000 verified impressions and 5,000 link clicks to the Amazon book page for "Whispers in the Dark" (steamy contemporary romance by Lila Hart, themes of forbidden love and second chances) within 90 days post-launch, driving 1,000 first-week sales.

## TARGET AUDIENCE
- **Primary segment**: Women 25-40, US-based, active on TikTok (daily users averaging 30+ min), emotionally seeking escapist romance amid busy lives (working moms/professionals), in awareness-to-consideration buying stage (follow BookTok creators but haven't bought this book yet).
- **Key insight**: They need to feel the thrill of forbidden passion through short, teaser clips of steamy scenes and "what if" emotional hooks, paired with "read if you love Colleen Hoover" relatability, to swipe up and one-click buy on Kindle.

## TACTICAL PLAN
- **STEP**: Research and curate 20 trending BookTok sounds/hashtags (e.g., #SpicyBookTok, #RomanceRecs, #ForbiddenLove) tailored to book's second-chance trope; create author TikTok profile if needed.
  - **OWNER**: Agency (Leo/Campaign Strategist)
  - **TIMELINE**: Days 1-3 (Pre-launch phase)
  - **TOOL/PLATFORM**: TikTok Creative Center, CapCut for sound testing
- **STEP**: Produce and schedule 30 short-form videos (15-30s): 10 teasers reading spicy excerpts, 10 "day in the life" author vlogs tying to themes, 10 duets with top BookTokers (e.g., @romancebooklover with 500k followers).
  - **OWNER**: VA (video editor) + Author (on-camera reads)
  - **TIMELINE**: Days 4-14 (Build phase); post 5x/week
  - **TOOL/PLATFORM**: TikTok app, Canva for text overlays, Linktree for bio Amazon link
- **STEP**: Run TikTok Spark Ads on top 10 organic videos, targeting "Romance books" interests, lookalikes of Colleen Hoover fans; budget $0.50-$1 CPM.
  - **OWNER**: Agency (ads manager)
  - **TIMELINE**: Days 15-60 (Launch + Sustain phase), pause underperformers weekly
  - **TOOL/PLATFORM**: TikTok Ads Manager
- **STEP**: Engage community: Respond to 100% comments within 2 hours, collaborate with 5 micro-influencers (10k-50k followers in romance niche) for shoutouts.
  - **OWNER**: Author + VA
  - **TIMELINE**: Ongoing, Days 1-90
  - **TOOL/PLATFORM**: TikTok comments/DMs, Later for scheduling responses
- **STEP**: Funnel traffic to Amazon via bio link; track with UTM parameters; A/B test landing pages (book page vs. exclusive bonus chapter download).
  - **OWNER**: Agency
  - **TIMELINE**: Days 15-90 (Conversion phase)
  - **TOOL/PLATFORM**: Google Analytics + Bitly for UTMs, Amazon KDP dashboard

## CONTENT REQUIREMENTS
- **Spicy Excerpt Teasers (10 videos)**: 15-20s video script with voiceover reading 100-150 word excerpt from Chapter 3 (steamy reunion scene); TikTok vertical format; Author writes script, VA edits.
- **Author Vlog Hooks (10 videos)**: 20-30s talking-head video, 50-75 words script on "How my divorce inspired the second-chance trope"; TikTok vertical; Author films/scripts.
- **Duet/Stitch Templates (10 videos)**: Pre-made CapCut templates with green screen for duets, 75 words prompt copy ("Duet if this trope wrecks you! Link in bio"); TikTok; Agency creates templates.
- **Influencer Outreach Emails (5)**: 150-word personalized email script offering free ARC + 20% affiliate commish; Gmail template; Agency writes.
- **Linktree Page**: Single-page with Amazon buy button, bonus chapter PDF signup (via ConvertKit); 50 words copy; Agency builds.

## SUCCESS METRICS
- **Impressions**: Track via TikTok Analytics; baseline 0, 90-day target 50,000.
- **Link Clicks**: Measure via Linktree dashboard + Bitly; baseline 0, 90-day target 5,000.
- **Amazon Sales Attribution**: Monitor KDP reports filtered by promo spike + promo code (WHISPERS10 for 10% off); baseline 0, 90-day target 1,000 units.

## RISK & MITIGATION
- **Risk 1: Low organic reach due to algorithm changes.** Mitigation: Allocate 30% ad budget to boost early videos and pivot to Instagram Reels if TikTok engagement <5% after Week 2.
- **Risk 2: Author discomfort with spicy content.** Mitigation: Pre-produce all videos in one 2-hour filming session with script approvals and offer VA stand-in for sensitive reads.

## BUDGET ESTIMATE
$1,500-$3,000 (low: organic focus; high: full ads); single biggest cost driver: TikTok Spark Ads ($1,000-$2,000 at $0.75 avg CPM for 2M impressions).