## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Bold graphic with a question overlay on a stack of unsold books fading into a bestseller list.  
- **CAPTION:** Why do 90% of self-published books sell fewer than 100 copies?  
It's not the writing—it's the marketing.  
Authors: Stop guessing. Start selling.  
#BookMarketing #IndieAuthor #AuthorTips  
- **CTA:** Comment your biggest marketing struggle below.

### Post 2
- **POST TYPE:** Story  
- **VISUAL NOTE:** Carousel of before/after sales charts for a client book, with author testimonial quote.  
- **CAPTION:** Sarah's debut novel gathered dust for 6 months.  
Then we ran targeted Instagram ads + email funnels.  
Result? 5,000 sales in 90 days.  
Her story isn't rare—it's repeatable. What's your book's next chapter? 📖✨  
#BookLaunch #SelfPublishing #AuthorSuccess  
- **CTA:** Swipe up to see the full case study in our bio link.

### Post 3
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Time-lapse video still of team brainstorming with mood boards, coffee mugs, and book mockups.  
- **CAPTION:** Inside our war room: Turning your manuscript into a marketing machine.  
No fluff. Just strategies that move copies.  
Ever wonder how we pick winners? 🤔  
#BehindTheScenes #BookMarketingAgency #CrimsonLeaf  
- **CTA:** DM "BTS" for a free strategy sneak peek.

### Post 4
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Elegant minimalist design with gold text quote on a textured paper background.  
- **CAPTION:** "Marketing isn't optional for authors—it's oxygen."  
– Crimson Leaf Marketing  
Breathe life into your book.  
#AuthorQuote #WriteToPublish #BookPromo  
- **CTA:** Save this for your next launch checklist.

### Post 5
- **POST TYPE:** CTA  
- **VISUAL NOTE:** Eye-catching button graphic saying "Book Your Free Audit" over a launching rocket with book pages as smoke.  
- **CAPTION:** Stuck at 50 sales a month?  
Your book's platform needs a pro audit.  
We spot leaks in 15 minutes flat. 🚀  
#BookSales #MarketingAudit #IndieAuthors  
- **CTA:** Click link in bio to claim your free audit.

### Post 6
- **POST TYPE:** Review Amplification  
- **VISUAL NOTE:** Screenshot of 5-star Goodreads review with starry animation and author headshot.  
- **CAPTION:** "Crimson Leaf turned my whisper of a book into a roar—10x sales!"  
– Indie Author, Fantasy Thriller  
Real results. Real authors. Your turn? ⭐⭐⭐⭐⭐  
#AuthorReviews #BookMarketingSuccess #Testimonial  
- **CTA:** Tag an author who needs this win.

### Post 7
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Split-image: Sad author alone vs. excited author with fans, dramatic lighting shift.  
- **CAPTION:** Imagine your book launch without crickets in the comments.  
Possible? Yes. Proven? 100+ times.  
#BookLaunchTips #AuthorLife #MarketingHack  
- **CTA:** Follow for daily launch secrets.

### Post 8
- **POST TYPE:** Story  
- **VISUAL NOTE:** Short video clip of book unboxing with sales notifications popping up.  
- **CAPTION:** Day 1: 200 pre-orders.  
Day 30: Bestseller list.  
One email sequence made it happen for Mike's memoir.  
What's your genre's secret weapon? 📧  
#SelfPubSuccess #BookMarketing #AuthorJourney  
- **CTA:** Comment "EMAIL" for the template.

### Post 9
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Candid photo of Zara (me!) typing on laptop surrounded by client books.  
- **CAPTION:** 7 AM: Crafting copy that converts browsers to buyers.  
As Lead Copywriter, I've penned launches for 50+ bestsellers.  
Curious about my process?  
#Copywriting #BookPromo #CreativeAgency  
- **CTA:** DM "COPY" for a caption template pack.

### Post 10
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Inspirational graphic with typewriter font on vintage book page texture.  
- **CAPTION:** "Great books need great marketing. Period."  
– Bestselling Author Client  
Don't let yours fade away.  
#BookMarketingQuote #IndiePub #WriteSellRepeat  
- **CTA:** Share this with your writing group.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds):** "Authors: Selling zero copies? Watch this."  
- **VIDEO CONCEPT:** Quick cuts: Sad book stack → me pointing at camera → 3 simple ad tips (target keywords, visuals, retargeting) with on-screen text and upbeat music → sales graph spike.  
- **CTA:** "Duet your launch fails—I'll fix 'em!"

### Concept 2
- **HOOK (first 3 seconds):** "Book launch bombing? Fix #1:"  
- **VIDEO CONCEPT:** Me acting out "bad launch" (empty inbox, tumbleweeds) → transition to "good launch" (exploding notifications) via email funnel demo with animations.  
- **CTA:** "Comment your launch date for free tips."

### Concept 3
- **HOOK (first 3 seconds):** "Why your TikTok book promo flops."  
- **VIDEO CONCEPT:** Fast montage of wrong hooks (boring reads) vs. right ones (questions, drama), me lip-syncing trends with book props, end with client testimonial clip.  
- **CTA:** "Stitch this with your promo!"

### Concept 4
- **HOOK (first 3 seconds):** "From 10 sales to 1K: The hack."  
- **VIDEO CONCEPT:** Screen record of Instagram setup (stories, reels schedule), voiceover explaining carousel strategy, end with rocket emoji explosion.  
- **CTA:** "Follow for daily hacks—save this!"

### Concept 5
- **HOOK (first 3 seconds):** "Indie authors: Stop this mistake NOW."  
- **VIDEO CONCEPT:** Dramatic zoom on "generic cover" → reveal pro redesign → sales comparison chart → me thumbs-up with agency logo.  
- **CTA:** "DM 'AUDIT' for free cover feedback."

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE:** 90% of book launches fail before they start—here's why.  
- **BODY:** Most authors pour everything into writing, then treat marketing like an afterthought. Result? Crickets.  

The fix starts with audience mapping. Identify your readers' pain points, haunts, and hangouts—then build assets around them.  

We've helped 50+ indie authors hit 5-figure sales by prioritizing this step. One client, a debut thriller writer, went from 47 copies to 4,200 in Month 1.  

Value first: Download our free audience worksheet below.  
- **CTA:** Connect and message "WORKSHEET" for the link.

### Post 2
- **HEADLINE:** Email lists beat social algorithms every time for authors.  
- **BODY:** Platforms change rules overnight. Your list? Yours forever.  

Build it pre-launch with lead magnets like chapter samplers. Nurture with value (tips, not sales pitches). Launch day: Open rates hit 45%.  

Case: Non-fiction author's list of 1,200 drove 8,000 sales. No ads needed.  

Pro tip: Segment by genre interest for 2x conversions.  
- **CTA:** Comment your list size—I'll share a growth tactic.

### Post 3
- **HEADLINE:** The $0 book promo hack publishers use.  
- **BODY:** Cross-promos with peer authors. Swap newsletters, shoutouts, bundles.  

We orchestrated a 10-author romance bundle: Each saw 300% sales lift. Low risk, high reward.  

Steps: 1) Find aligned genres. 2) Pitch mutual value. 3) Track with unique links.  

Scales your reach without budget burn.  
- **CTA:** Tag a peer author to collab.

### Post 4
- **HEADLINE:** Ads killing your book budget? Optimize like this.  
- **BODY:** Authors waste 70% on broad targeting. Solution: Lookalikes from your buyers + retargeting abandoners.  

A/B test creatives weekly. Our fantasy client cut CAC by 60%, hitting 12k sales.  

Data-driven, not hope-driven. Start small, scale wins.  
- **CTA:** DM "ADS" for our targeting checklist.

### Post 5
- **HEADLINE:** Bestseller lists aren't luck—they're launches.  
- **BODY:** Formula: 30-day ramp (teasers), Week 1 blitz (ads + promos), sustain (reviews + sequels).  

We've engineered 20+ Amazon top 100s. Key: Velocity over volume.  

Audit your plan against ours—gaps show fast.  
- **CTA:** Book a 15-min strategy call via Calendly in comments.

## TWITTER/X THREAD (1 thread, 9 tweets)

- **Tweet 1:** Authors: Your book won't sell itself. But this 7-step launch formula has sold 100k+ copies for clients. Thread 👇 #BookMarketing #IndieAuthor

- **Tweet 2:** Step 1: Audience audit. Who buys your genre? Map their fears/desires. No guesswork. Tools: Publisher Rocket + Goodreads data.

- **Tweet 3:** Step 2: Lead magnet. Free chapter? Quiz? Build list to 500+ pre-launch. Convert 20% to sales day 1.

- **Tweet 4:** Step 3: Cover that converts. Test 3 versions on PickFu. Bland covers = dead sales. Fact.

- **Tweet 5:** Step 4: Email ramp. 7 days of value bombs. Tease, don't sell. Open rates skyrocket.

- **Tweet 6:** Step 5: Multi-platform blitz. TikTok hooks + IG carousels + Amazon ads. Layer for velocity.

- **Tweet 7:** Step 6: Review machine. ARC teams + auto-requests. 50+ reviews Week 1 = algo love.

- **Tweet 8:** Step 7: Sustain. Upsell series, bundles. One launch funds the next.

- **Tweet 9:** (Final tweet) Results? Clients average 3-5x ROI. Your book next? DM "LAUNCH" for the full checklist. #AuthorTips #SelfPublishing