## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Bold graphic with a question overlay on a stack of unsold books gathering dust.  
- **CAPTION:** Ever poured your soul into a book, only to watch it vanish into the void of zero sales? 😩 You're not alone—most authors face this nightmare. But what if visibility was just one strategy away?  
  #BookMarketing #AuthorStruggles #IndieAuthor  
- **CTA:** Comment your biggest sales blocker below.

### Post 2
- **POST TYPE:** Story  
- **VISUAL NOTE:** Carousel of before/after book covers with sales graphs spiking upward.  
- **CAPTION:** Sarah's debut fantasy novel sat at 5 sales a month. We audited her funnel, optimized TikTok hooks, and ran targeted ads. Result? 1,200 copies in 30 days. 📈 Her story proves: marketing isn't magic—it's method. Swipe for the breakdown.  
  #BookLaunch #AuthorSuccess #MarketingTips  
- **CTA:** DM "STORY" for a free funnel audit checklist.

### Post 3
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Candid photo of team brainstorming with sticky notes, coffee mugs, and laptops around a book mockup.  
- **VISUAL NOTE:** Video clip of whiteboard session sketching ad creatives for a thriller launch.  
- **CAPTION:** Inside our war room: Turning "What if this flops?" into "Sold out preorder." No fluff—just data-driven hooks that convert readers. ☕📊  
  #BehindTheScenes #BookMarketingAgency #CrimsonLeaf  
- **CTA:** Save this for your next launch inspo.

### Post 4
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Elegant minimalist graphic with quote in serif font over a open book page.  
- **CAPTION:** "Marketing your book isn't optional—it's the bridge from page to paycheck." – Zara, Crimson Leaf Marketing  
  💡 Because 99% of books fail without it.  
  #AuthorQuote #BookMarketingTips #WriteToPublish  
- **CTA:** Tag an author who needs this reminder.

### Post 5
- **POST TYPE:** CTA  
- **VISUAL NOTE:** Eye-catching button graphic saying "Book Your Free Strategy Call" with agency logo.  
- **CAPTION:** Tired of guessing what works for your book launch? Get our proven playbook: 3 hooks, 2 ad angles, 1 email sequence that’s sold 50K+ copies for clients. Ready? Link in bio. 🚀  
  #BookPromo #LaunchStrategy #IndiePub  
- **CTA:** Click link in bio to grab it free.

### Post 6
- **POST TYPE:** Review Amplification  
- **VISUAL NOTE:** Screenshot of 5-star client testimonial with book cover and star icons.  
- **CAPTION:** "Crimson Leaf turned my 200-copy flop into a bestseller list climber. Hands down the best investment." – Indie Author, Thriller Genre  
  ⭐⭐⭐⭐⭐ Real results, no BS. Who's next?  
  #ClientWins #BookMarketing #Bestseller  
- **CTA:** Reply with your genre for tailored advice.

### Post 7
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Dramatic split-image: sad author alone vs. celebrating with sales confetti.  
- **CAPTION:** Your book deserves more than crickets. Why do 90% of launches bomb? Wrong audience, weak hooks. Fix it before launch day. 🔥  
  #AuthorLife #BookSales #MarketingHack  
- **CTA:** Like if this is you—help's one DM away.

### Post 8
- **POST TYPE:** Story  
- **VISUAL NOTE:** Time-lapse graphic showing book journey from manuscript to Amazon #1.  
- **CAPTION:** From zero buzz to 10K downloads: How we used Reels + retargeting for a romance author's breakout. The secret? Hyper-specific reader pain points. 📖💔  
  #RomanceAuthor #BookJourney #IndieSuccess  
- **CTA:** Share your book’s biggest hurdle in comments.

### Post 9
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Quick video of Zara typing captions at desk with book proofs scattered.  
- **CAPTION:** Crafting captions that hook scrollers in 1 second. Test, tweak, repeat—our daily grind for your wins. ✏️📱  
  #Copywriting #BookAgency #ContentCreation  
- **CTA:** Follow for weekly hook templates.

### Post 10
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Inspirational graphic with quote on misty forest background (nod to "crimson leaf").  
- **CAPTION:** "Great books need great marketing. Period." – Client who hit 6 figures  
  🌿 Don't let yours fade unread.  
  #AuthorMotivation #PublishAndThrive #BookBiz  
- **CTA:** DM "QUOTE" for 5 free caption starters.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds):** "Your book’s bombing? Watch this." (Text on screen, dramatic music drop)  
- **VIDEO CONCEPT:** Quick cuts: Sad author stats → Screen record of ad dashboard spiking → Testimonial clip → "We fix launches like this daily." End with agency logo.  
- **CTA:** "DM 'FIX' for your free audit."

### Concept 2
- **HOOK (first 3 seconds):** "Authors: Stop this mistake NOW." (Pointing at camera, urgent text overlay)  
- **VIDEO CONCEPT:** List 3 common errors (generic covers, no email list, boring blurbs) with funny fail reenactments, then "Our fix: [quick demo]" transitioning to success graph. Upbeat track.  
- **CTA:** "Comment your #1 error below."

### Concept 3
- **HOOK (first 3 seconds):** "From 0 to 5K sales in 14 days?" (Question text explodes on screen)  
- **VIDEO CONCEPT:** Client case study: Before/after metrics, swipe-through strategies (TikTok hooks, FB ads), end with "Your turn?" with call animation.  
- **CTA:** "Link in bio for strategy guide."

### Concept 4
- **HOOK (first 3 seconds):** "Book marketing myth busted." (Text smash effect)  
- **VIDEO CONCEPT:** "You need a huge following? Wrong!" Show indie author with 500 followers crushing sales via our targeted tactics. Duet-style reactions from "haters."  
- **CTA:** "Save & tag a friend launching soon."

### Concept 5
- **HOOK (first 3 seconds):** "Steal this launch hook." (Hand pulling "secret" from pocket)  
- **VIDEO CONCEPT:** Demo a Reel script for books: Hook → Pain → Solution → Test it live on camera. Overlay sales proof. Fast-paced edits.  
- **CTA:** "Duet this with your book blurb."

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE:** 90% of book launches fail. Here's the data-backed fix.  
- **BODY:** Authors invest years in writing, but marketing often gets 2 weeks of half-hearted effort. Our analysis of 200+ campaigns shows: Visibility isn't luck—it's targeting.  

  We segment audiences by genre sub-niches (e.g., cozy mystery readers aged 35-55 on FB). Result? 4x ROI vs. broad blasts.  

  Next: Hook optimization. Blurbs that convert 27% better when pain-first.  

  Value for you: Download our launch checklist to audit yours today.  
- **CTA:** Connect and message "CHECKLIST" for the free PDF.

### Post 2
- **HEADLINE:** Why your email list isn't selling books (and how to 10x it).  
- **BODY:** Most authors build lists, then blast "Buy my book!" Zero context, zero sales.  

  Strategy shift: Nurture sequences. Day 1: Free chapter. Day 3: Reader pain story. Day 7: Exclusive discount. Clients see 15-30% open-to-sale rates.  

  Backed by our A/B tests across 50 romance launches.  

  Indie authors: This scales without big budgets. Start small, measure opens.  
- **CTA:** Comment your list size for a custom growth tip.

### Post 3
- **HEADLINE:** The ad creative mistake costing authors $5K per launch.  
- **BODY:** Static covers work for 2% CTR. Dynamic videos? 18%.  

  We A/B test hooks like "What if your hero never escaped?" for thrillers—clicks soar. Platforms reward relevance, so genre + emotion wins.  

  Pro tip: Retarget cart abandoners with urgency timers. One client recovered 22% lost sales.  

  Publishers take note: Same tactics for backlist revivals.  
- **CTA:** DM "ADS" for our 5-template kit.

### Post 4
- **HEADLINE:** Indie authors: Scale to 6 figures without a publisher.  
- **BODY:** Traditional paths gatekeep. Direct-to-reader flips the script.  

  Our framework: Social proof → Funnel → Upsells. Case: Memoir author hit $120K via Reels + KLWC.  

  Metrics matter: Track LTV, not just launch week. Evergreen content sustains.  

  For solopreneurs: Outsource creative, own the vision.  
- **CTA:** Book a 15-min strategy call via Calendly link.

### Post 5
- **HEADLINE:** Book marketing ROI: What 100 campaigns taught us.  
- **BODY:** Average spend: $2K. Average return: $18K. Key? Attribution.  

  Tools like Google Analytics + UTM tags reveal winners (e.g., TikTok for YA, LinkedIn for nonfic).  

  Pitfall: Ignoring post-launch. We run 90-day nurtures for repeat buys.  

  Aspiring pros: Focus on one channel first. Master it.  
- **CTA:** Follow for weekly deep dives + share your ROI story.

## TWITTER/X THREAD (1 thread, 8 tweets)

- **Tweet 1:** Authors: Your book’s invisible because you’re marketing to "everyone." Wrong move. Here’s the 7-step fix that sold 50K+ copies for clients. Thread 🧵 #BookMarketing  
- **Tweet 2:** Step 1: Niche down. "Romance readers" → "Second-chance trope fans, 25-40." Precision beats volume.  
- **Tweet 3:** Step 2: Hook audit. Blurb test: Does it hit pain in 5 words? "Trapped in a loveless marriage?" Yes. "HEA guaranteed"? Snooze.  
- **Tweet 4:** Step 3: Platform match. TikTok for plot hooks (YA/thrillers). LinkedIn for expertise (nonfic). FB ads for backlist.  
- **Tweet 5:** Step 4: Email first. Build 1K subs pre-launch. Freebie magnet: "5 plot twists that hook readers."  
- **Tweet 6:** Step 5: Ad retargeting. 70% of sales from warm traffic. Cart abandoners convert at 25%.  
- **Tweet 7:** Step 6: Social proof loop. ARC reviews → Reels → More reviews. Momentum builds itself.  
- **Tweet 8:** Step 7: Measure LTV. Launch is week 1. Real money is year 1.  
- **Final tweet:** Implement 1 step today. DM "THREAD" for the checklist PDF. Your bestseller awaits. #IndieAuthor #AuthorTips @CrimsonLeafMktg