## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE:** Hook
- **VISUAL NOTE:** Bold graphic with a question overlay on a stack of unsold books: "Your book deserves more than a shelf life."
- **CAPTION:** Why do 90% of self-published books sell fewer than 100 copies? 🤔 It's not the writing—it's the marketing void. Authors pour their soul into stories, but launch them into silence. We've turned that around for 50+ clients. Ready to escape the obscurity trap?  
  #BookMarketing #IndieAuthor #AuthorLife
- **CTA:** Comment your biggest marketing fear below.

### Post 2
- **POST TYPE:** Story
- **VISUAL NOTE:** Before-and-after split image: left side sad author with low sales graph, right side celebrating with sales spike chart.
- **CAPTION:** Sarah's debut novel gathered dust for 6 months. Zero buzz, zero sales. 😩 Then we stepped in: targeted ads, influencer outreach, email funnels. Result? 5,000 copies in 3 months. Her story isn't rare—it's repeatable. What's holding your book back?  
  #AuthorSuccess #BookLaunch #SelfPublishing
- **CTA:** DM "STORY" for a free launch checklist.

### Post 3
- **POST TYPE:** Behind-the-Scenes
- **VISUAL NOTE:** Team photo in a creative office, whiteboard filled with book campaign brainstorms and sticky notes.
- **CAPTION:** Ever wonder how we craft campaigns that sell 10x more books? 🧠 Our Monday huddles dissect reader psych, A/B test hooks, and map viral paths. No guesswork—just data-driven magic for authors like you. Peek behind the curtain.  
  #BehindTheScenes #BookMarketingAgency #WritingCommunity
- **CTA:** Save this post for campaign inspo.

### Post 4
- **POST TYPE:** Quote
- **VISUAL NOTE:** Elegant quote card with minimalist book stack background and gold text: "Marketing isn't selling out—it's selling through."
- **CAPTION:** "Marketing isn't selling out—it's selling through." – Us, after helping 200+ authors hit bestseller lists. 💡 Great books need great visibility. Stop hiding your masterpiece.  
  #AuthorQuotes #BookPromo #IndieBooks
- **CTA:** Tag an author friend who needs this.

### Post 5
- **POST TYPE:** CTA
- **VISUAL NOTE:** Eye-catching button graphic: "Book Your Free Audit" over a rising sales arrow.
- **CAPTION:** Tired of crickets after launch? 🚀 Our free marketing audit reveals 3 hidden leaks killing your sales—in 48 hours. No strings, just strategy. Authors: claim yours now. Link in bio.  
  #BookMarketingTips #SelfPub #AuthorMarketing
- **CTA:** Click link in bio to get your audit.

### Post 6
- **POST TYPE:** Review Amplification
- **VISUAL NOTE:** Screenshot of glowing 5-star client testimonial with book cover overlay.
- **CAPTION:** "Crimson Leaf turned my flop into a #1 bestseller. 20k sales in weeks!" – Indie author Mia R. 🌟 Don't take our word—hear from clients who've scaled. Your turn next?  
  #ClientWins #BookMarketing #Bestseller
- **CTA:** Share your sales struggle in comments.

### Post 7
- **POST TYPE:** Hook
- **VISUAL NOTE:** Dramatic image of a book launch party with confetti and cheering crowd.
- **CAPTION:** What if your book launch felt like this? 🎉 Not radio silence. We make it happen with proven playbooks. Stop dreaming—start selling.  
  #BookLaunch #AuthorTips #MarketingForAuthors
- **CTA:** Like if you're ready for launch magic.

### Post 8
- **POST TYPE:** Story
- **VISUAL NOTE:** Timeline infographic showing a client's journey from 50 sales/month to 2,000+.
- **CAPTION:** From hobbyist to hybrid bestseller: How we boosted Alex's series with TikTok virals and ARC armies. 📈 His revenue? Up 40x. Real results, real authors. Yours?  
  #SuccessStory #IndieAuthorLife #BookSales
- **CTA:** DM "BOOST" for TikTok tips.

### Post 9
- **POST TYPE:** Quote
- **VISUAL NOTE:** Inspirational graphic with typewriter and words: "Visibility = Sales. Period."
- **CAPTION:** "Visibility = Sales. Period." – Marketing truth for every author. 🔑 We handle the noise so you write the next one.  
  #WritingTips #AuthorJourney #BookMarketingPro
- **CTA:** Repost if this hits home.

### Post 10
- **POST TYPE:** Review Amplification
- **VISUAL NOTE:** Carousel of 3 client review screenshots with sales stats badges.
- **CAPTION:** "Doubled my pre-orders overnight." "Hit Amazon top 100." "Best investment ever." 👏 Client love from our last 10 campaigns. Join the winners.  
  #Testimonials #AuthorMarketing #CrimsonLeaf
- **CTA:** Follow for more wins.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds):** On-screen: "90% of books flop. Here's why." (Dramatic music sting)
- **VIDEO CONCEPT:** Quick cuts: sad author stats → swipe to marketing fails (bad covers, no ads) → our fix (viral reel examples, sales graph up) → happy dance with book sales confetti.
- **CTA:** "DM 'FIX' for free tips!"

### Concept 2
- **HOOK (first 3 seconds):** Spoken: "Your book launch sucking?" (Author facepalm meme)
- **VIDEO CONCEPT:** Fast montage: common mistakes (generic posts, ignoring email) → us auditing (screen shares) → client testimonial clip → end with "We got you."
- **CTA:** "Comment your launch fail!"

### Concept 3
- **HOOK (first 3 seconds):** On-screen: "Secret to 10x book sales?" (Eyebrow raise)
- **VIDEO CONCEPT:** Trendy dance transition: Step 1 reader targeting, Step 2 ad hacks, Step 3 influencer DMs—demo with props (phone, book) → sales explosion effect.
- **CTA:** "Save & share with an author!"

### Concept 4
- **HOOK (first 3 seconds):** Spoken: "Behind our bestseller formula." (Office sneak peek)
- **VIDEO CONCEPT:** BTS team brainstorming (whiteboard zooms), fake client call, graph animations showing ROI—end with "Your book next?"
- **CTA:** "Follow for more hacks!"

### Concept 5
- **HOOK (first 3 seconds):** On-screen: "Author to 5-figure sales." (Before/after split face)
- **VIDEO CONCEPT:** Story reel: "Day 1: Crickets. Week 4: Bestseller." Clips of emails, ads running, live sales ticker—testimonial voiceover.
- **CTA:** "Link in bio for audit!"

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE:** Most authors treat marketing like an afterthought—here's why that costs them 90% of potential sales.
- **BODY:** Self-published authors invest years in writing, yet launch without a strategy. Result? Books buried in Amazon's algorithm abyss. We've audited 100+ campaigns: the top failure? Zero pre-launch buzz.  

  Build an ARC army 90 days out. Tease with email magnets. Run lookalike ads on engaged readers. One client went from 200 to 20,000 units by shifting to this playbook.  

  Marketing isn't optional—it's your revenue engine. Data shows structured campaigns yield 5-10x ROI for indie titles.  

  Crimson Leaf specializes in this for genre authors.
- **CTA:** Message me "AUDIT" for a free 15-min sales gap analysis.

### Post 2
- **HEADLINE:** TikTok isn't just for dances—it's selling 1,000+ books weekly for our clients.
- **BODY:** Platforms evolve, but authors lag. TikTok's #BookTok drives 40% of indie sales now, per NPD BookScan. Yet most posts flop without hooks.  

  We script 3-second grabs, trend-jack virals, and cross-post to Reels. A romance author hit 50k views → 3k sales in a month. Formula: Pain point hook + reader psych + urgent CTA.  

  Scale demands testing: 10 videos/week, track conversions. Our agency handles it end-to-end.  

  Forward-thinking authors are already capitalizing.
- **CTA:** Connect and comment your genre for a custom TikTok idea.

### Post 3
- **HEADLINE:** Email lists beat social algos every time—build yours before launch or regret it.
- **BODY:** Social reach decays (Instagram down 20% YoY), but email open rates hold at 30% for authors. One newsletter = repeat buyers.  

  Start with a reader magnet: free chapter or workbook. Grow via contests, pod swaps. We automated funnels for a client netting $15k launch day revenue.  

  Tools like ConvertKit + segmentation turn casuals into superfans. Ignore this, and you're renting attention.  

  Proven for non-fiction and fiction alike.
- **CTA:** Download our free "Email Starter Pack" via DM.

### Post 4
- **HEADLINE:** Influencer outreach: The shortcut 80% of authors miss to bestseller status.
- **BODY:** Paid ads work, but trust converts. Micro-influencers (5k-50k followers) yield 7x engagement in Bookstagram.  

  We map 500+ niches, craft pitches, track ROI. A thriller author secured 15 reviews → Amazon algo boost → top 100.  

  Avoid blasts: personalize with shared reads. Budget $500-2k for 10x returns.  

  Agencies like ours negotiate exclusives.
- **CTA:** Share this if you've tried influencers—reply with results.

### Post 5
- **HEADLINE:** Pre-orders aren't luck—they're engineered with this 4-week framework.
- **BODY:** Amazon rewards pre-order velocity. Stack them early or launch flat.  

  Week 1: Teaser site + magnet. Week 2: ARC reviews. Week 3: Ads + emails. Week 4: Blitz. Client fantasy series hit 5k pre-orders, sustaining rank #1.  

  Track with BookReport tools. Most authors skip, losing momentum.  

  We deliver turnkey for busy creators.
- **CTA:** Book a 20-min strategy call via Calendly link in comments.

## TWITTER/X THREAD (1 thread, 9 tweets)

- **Tweet 1:** Authors: Your book won't sell itself. 95% fail because of THIS marketing gap. Thread: 8 fixes to 10x sales. 👇 #BookMarketing #IndieAuthor

- **Tweet 2:** 1/8 No pre-launch buzz. Solution: Build ARC list 90 days out. 50 readers = 500 sales velocity. Amazon loves it.

- **Tweet 3:** 2/8 Ignoring email. Free chapter magnet → 1k subs → $10k launch. Tools: ConvertKit. Stop renting platforms.

- **Tweet 4:** 3/8 Bad hooks. First 3s on Reels: Pain + promise. "Book flopping? Watch this." Virals = sales.

- **Tweet 5:** 4/8 Generic ads. Target lookalikes of Colleen Hoover buyers. $1 CPC → 5x ROAS for our clients.

- **Tweet 6:** 5/8 No influencers. DM 20 BookTokers/week. Micros convert best. One shoutout = 1k sales.

- **Tweet 7:** 6/8 Weak covers/blurbs. A/B test on PickFu. Refresh = 3x clicks.

- **Tweet 8:** 7/8 Post-launch dropoff. Automate nurtures + sequels teases. Lifetime value skyrockets.

- **Tweet 9:** 8/8 Outsource it. We’ve scaled 50+ authors to bestseller. Free audit fixes your gaps.

- **Final tweet:** DM "THREAD" for the full playbook PDF. Your book next? #AuthorTips #SelfPublishing @CrimsonLeafMkt