## OBJECTIVE
Drive 750 verified book sales (tracked via Amazon KDP dashboard and BookFunnel redemption codes) for "The Shadow Protocol" by thriller author Marcus Hale within 90 days post-launch, focusing on converting cold traffic from tech-savvy professionals intrigued by cyber-espionage themes.

## TARGET AUDIENCE
- **Primary segment**: Men and women aged 35-55, mid-to-senior level tech professionals (software engineers, IT managers, cybersecurity analysts) active on LinkedIn (daily users) and Reddit (r/cybersecurity, r/books subreddits), in the awareness-to-consideration buying stage, feeling stressed by real-world data breaches and seeking intellectual escapism.
- **Key insight**: They need to see authentic endorsements from tech influencers highlighting the book's realistic hacking scenarios (drawn from author's ex-NSA background) to feel the thrill of insider knowledge without risk, prompting them to one-click buy for a "smart read."

## TACTICAL PLAN
- **STEP**: Build LinkedIn audience by posting 5 teaser threads on the author's profile with book excerpts mimicking real cybersecurity leaks; boost top 2 performers as sponsored content targeting "cybersecurity" job titles.
  - **OWNER**: Agency
  - **TIMELINE**: Days 1-7 (pre-launch awareness phase)
  - **TOOL/PLATFORM**: LinkedIn Campaign Manager
- **STEP**: Launch Reddit ad carousel in r/cybersecurity and r/technology showcasing 4 book cover variants with headlines like "Ex-NSA Agent's Thriller: Hack Your Way to the Truth"; direct to author’s Linktree landing page.
  - **OWNER**: Agency
  - **TIMELINE**: Days 8-21 (launch phase)
  - **TOOL/PLATFORM**: Reddit Ads
- **STEP**: Set up automated email sequence via ConvertKit: Day 1 welcome with free chapter PDF, Day 3 case study comparing book plot to real breaches (e.g., SolarWinds), Day 7 urgency discount code for Amazon pre-order.
  - **OWNER**: VA (under agency supervision)
  - **TIMELINE**: Ongoing from Day 1 signup
  - **TOOL/PLATFORM**: ConvertKit + Google Forms opt-in on Linktree
- **STEP**: Run A/B tested Instagram Reels ads (author reading tense excerpts) targeting lookalikes of Dan Brown/Paladin readers, retargeting video viewers with Amazon buy link.
  - **OWNER**: Agency
  - **TIMELINE**: Days 22-60 (conversion phase)
  - **TOOL/PLATFORM**: Meta Ads Manager (Instagram placement)
- **STEP**: Host 2 live LinkedIn Audio Events with author interviewing cybersecurity podcaster; promote via Eventbrite invites and follow up with sales code to attendees.
  - **OWNER**: Author + Agency
  - **TIMELINE**: Days 45 and 75 (engagement phase)
  - **TOOL/PLATFORM**: LinkedIn Live Audio + Eventbrite

## CONTENT REQUIREMENTS
- **LinkedIn Teaser Threads**: 5 threads, each 300-500 words, LinkedIn format, written by Agency copywriter.
- **Reddit Ad Carousel Images**: 4 static PNGs (1080x1080px), thriller-style graphics with neon cyber motifs, created by Canva Pro (Agency designer).
- **Email Sequence Copy**: 3 emails (subject lines 50 chars, body 400 words each), ConvertKit HTML template, written by Agency copywriter.
- **Instagram Reels Scripts**: 2x 15-second video scripts (150 words total), shot on author's phone with CapCut edits, voiced by author.
- **Live Event Promo Graphics**: 2 Eventbrite banners (1600x800px), LinkedIn post images, Agency designer via Canva.
- **Free Chapter PDF**: 10-page excerpt (PDF, 5,000 words), formatted by VA using Google Docs + Canva export.

## SUCCESS METRICS
- **LinkedIn/Reddit Traffic**: Measure clicks/impressions via platform analytics; baseline 0 (pre-campaign), 90-day target 50,000 impressions / 5,000 clicks.
- **Email Opt-ins to Sales Conversion Rate**: Track via ConvertKit UTM tags to Amazon KDP; baseline 2%, 90-day target 8%.
- **Total Book Sales**: Aggregate Amazon KDP reports + 200 BookFunnel code redemptions; baseline 50 (author's prior sales), 90-day target 750.

## RISK & MITIGATION
- **Platform algorithm changes reducing reach**: Monitor daily via Ads Manager dashboards and pivot 50% budget to top-performing channel within 48 hours.
- **Low engagement from skeptical tech audience**: Pre-qualify leads with a 1-question Google Form opt-in ("Have you read a techno-thriller?") and segment non-responders out of retargeting.

## BUDGET ESTIMATE
$1,200 - $3,500 (low/high); single biggest cost driver: Paid social ads ($800-$2,500 across LinkedIn/Reddit/Meta at $0.50-$1.50 CPC).