# Crimson Leaf Marketing: Book Marketing Agency Social Media Pack

**Prepared by Zara, Lead Creative Copywriter**  
*Tailored for indie authors and publishers struggling with book visibility. Tone: Empathetic, expert, no-fluff—delivering actionable value to overwhelmed creators who want sales without the guesswork.*

## INSTAGRAM (10 posts)

**Post 1**  
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Bold text overlay on a dimly lit desk with a single book and sales graph spiking upward.  
- **CAPTION:** Your book has 1,000 downloads. Why isn't it selling? 🚀 Most authors miss this one launch tweak.  
#BookMarketing #IndieAuthor #AuthorTips  
- **CTA:** Comment your biggest launch fear below.

**Post 2**  
- **POST TYPE:** Story  
- **VISUAL NOTE:** Before/after split image: empty sales dashboard vs. exploding graph with book cover.  
- **CAPTION:** Sarah's debut novel sat at 47 sales in month one. We audited her TikTok hooks—boom, 5K copies in 90 days. No ads, just strategy. 📈 Her secret?  
#BookLaunch #AuthorSuccess #MarketingAgency  
- **CTA:** DM "STORY" for her full case study.

**Post 3**  
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Time-lapse of our team brainstorming with sticky notes, coffee mugs, and book mockups on a whiteboard.  
- **CAPTION:** 48 hours to launch: Mapping hooks that convert scrolls to sales. This is how we turn your manuscript into momentum. ☕📚  
#BehindTheScenes #BookMarketingAgency #IndieAuthors  
- **CTA:** Save this for your next brainstorm.

**Post 4**  
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Elegant minimalist graphic with quote in serif font over a stack of bestsellers.  
- **CAPTION:** "Marketing isn't selling your soul—it's amplifying your story." – Us, after 50+ launches. 💡 Which part scares you most?  
#AuthorQuotes #BookPromo #WriteYourBook  
- **CTA:** Tag a friend who needs this reminder.

**Post 5**  
- **POST TYPE:** CTA  
- **VISUAL NOTE:** Checklist graphic: "Free Book Audit" with checkmarks and a glowing book icon.  
- **CAPTION:** Stop guessing. Get our free 5-point audit: Cover. Blurb. Hooks. Platforms. Pricing. Takes 2 minutes to submit. 🔍  
#FreeAudit #BookMarketingTips #SelfPublishing  
- **CTA:** Link in bio to claim yours.

**Post 6**  
- **POST TYPE:** Review Amplification  
- **VISUAL NOTE:** Screenshot of 5-star client review with their book cover and confetti overlay.  
- **CAPTION:** "Doubled my sales in weeks—Zara's team gets it." – Indie thriller author. Real results, no hype. ⭐⭐⭐⭐⭐  
#ClientWins #BookMarketing #AuthorReviews  
- **CTA:** Drop your review emoji if you've scaled sales.

**Post 7**  
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Dramatic close-up of a book page turning into a viral Reel thumbnail.  
- **CAPTION:** 90% of authors ignore Reels. The 10% hit bestseller lists. Ready to join them? 🎥  
#ReelsForAuthors #BookTok #MarketingHacks  
- **CTA:** Like if Reels intimidate you.

**Post 8**  
- **POST TYPE:** Story  
- **VISUAL NOTE:** Carousel: Author headshot, strategy session photo, sales chart.  
- **CAPTION:** From zero buzz to 10K pre-orders. Mike's fantasy series needed hooks that hooked. We delivered. Swipe for the pivot. 🧙‍♂️📖  
#SuccessStory #IndieBook #LaunchStrategy  
- **CTA:** Swipe up for the full breakdown.

**Post 9**  
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Inspirational image of an author typing at sunrise with overlaid quote.  
- **CAPTION:** "Visibility isn't luck—it's a system." – Build yours before launch day. 🌅  
#AuthorMotivation #BookMarketingPro #WriteToPublish  
- **CTA:** Share to your story.

**Post 10**  
- **POST TYPE:** CTA  
- **VISUAL NOTE:** Vibrant call-to-action button graphic with "Book Your Strategy Call" and calendar icon.  
- **CAPTION:** One call uncovers your blind spots. 30 minutes. Booked in seconds. Let's make your book unavoidable. 📅  
#StrategyCall #BookAgency #AuthorGrowth  
- **CTA:** Click link in bio now.

## TIKTOK / REELS (5 concepts)

**Concept 1**  
- **HOOK (first 3 seconds):** "Authors: Your blurb sucks—fix it NOW." (on-screen text flashes)  
- **VIDEO CONCEPT:** Quick cuts: Bad blurb read dramatically (yawns), good blurb (gasps), side-by-side rewrite demo with sales spike animation. End with my face: "Steal this template."  
- **CTA:** "Duet your blurb remix!"

**Concept 2**  
- **HOOK (first 3 seconds):** "BookTok secret no one tells you." (mysterious zoom)  
- **VIDEO CONCEPT:** Me scrolling "dead" BookTok, then trending sounds with book hooks—show 3 viral examples, overlay sales results. Fast-paced edits with fire emojis.  
- **CTA:** "Comment your genre for custom hooks."

**Concept 3**  
- **HOOK (first 3 seconds):** "Why your launch flopped." (fail sound effect)  
- **VIDEO CONCEPT:** Puppet show: Book puppet ignores social, sales crash; smart puppet posts daily, sales soar. Text overlays with 3 fixes.  
- **CTA:** "Save & follow for launch checklists."

**Concept 4**  
- **HOOK (first 3 seconds):** "Free hook that sells 100 copies/day." (cash register ding)  
- **VIDEO CONCEPT:** Whiteboard animation: Problem → Hook formula → Real client example. Me testing it live on camera.  
- **CTA:** "DM 'HOOK' for the template PDF."

**Concept 5**  
- **HOOK (first 3 seconds):** "Indie authors: Stop this mistake." (red X flashes)  
- **VIDEO CONCEPT:** Split-screen: Wrong cover (thumbs down reactions), right cover (hearts). Quick Photoshop demo + A/B sales data.  
- **CTA:** "Tag your cover designer."

## LINKEDIN (5 posts)

**Post 1**  
- **HEADLINE:** Indie authors: 80% of launches fail on day one. Here's the fix.  
- **BODY:** Most books launch into silence because creators treat marketing as an afterthought. We audited 100+ campaigns: The common thread? No pre-launch buzz pipeline.  

Build a 30-day system: Week 1, tease ARC reviews. Week 2, daily hooks on Reels. Week 3, email nurtures. Result? 5x average sales velocity.  

One client went from 200 to 2K units Week 1. No paid ads required—just sequencing.  
- **CTA:** Connect and DM "AUDIT" for your free launch checklist.

**Post 2**  
- **HEADLINE:** Book covers aren't art—they're ATMs. Test this.  
- **BODY:** Authors spend months on manuscripts, days on covers. Flip it: A/B test thumbnails on Instagram Stories before finalizing.  

We ran 50 tests: Winners averaged 40% higher click-throughs. Tools? Canva Pro + polls. Pair with blurb heatmaps for 2x conversions.  

Publishers, scale this across catalogs. Indies, it's your edge.  
- **CTA:** Share your cover A/B results in comments.

**Post 3**  
- **HEADLINE:** Reels outsell Amazon ads for most genres. Proof inside.  
- **BODY:** Paid ads burn cash fast. Organic Reels? Evergreen traffic. We tracked 20 authors: Top 10% hit 10K views/video, driving 15% direct sales.  

Formula: 3-second hook + genre trope twist + swipe CTA. Fantasy? "What if your hero was the villain?" Post 3x/week.  

Metrics don't lie—pivot now.  
- **CTA:** Message "REELS" for our swipe file.

**Post 4**  
- **HEADLINE:** Pricing your book wrong costs 50% of revenue. Calculate it.  
- **BODY:** $2.99 impulse buy? Fine for shorts. For novels? Undervalues your IP. Use this: (Word count / 1K) x genre multiplier (Romance: 1.5x, Thriller: 2x).  

Client example: Bumped from $3.99 to $6.99—revenue +73%, readers unchanged. Data from K-lytics confirms.  

Agency pros: Test tiers quarterly.  
- **CTA:** Comment your word count for a pricing rec.

**Post 5**  
- **HEADLINE:** ARC teams are dead. Build this instead.  
- **BODY:** Email swaps fizzle. Create a VIP launch crew: 50 superfans via targeted IG DMs. Nurture with exclusives.  

Our method: 2-week drip → 300% review rate uplift. Retention? 40% become repeat buyers.  

Scalable for solos or teams.  
- **CTA:** Book a 15-min strategy call via Calendly link.

## TWITTER/X THREAD (1 thread, 8 tweets)

**Tweet 1:** Authors: Your book isn't selling because you're launching blind. 7 fixes that 10x'd our clients' first-week sales. Thread 👇 #BookMarketing #IndieAuthor

**Tweet 2:** 1/7: No pre-launch list. Build 500 emails NOW. Tease chapters weekly. Result: Day 1 sales without ads.

**Tweet 3:** 2/7: Blurbs that bore. Hook in 5 words: "She died. He didn't believe it." Test 3 versions on Reddit.

**Tweet 4:** 3/7: Ignore BookTok? Fatal. Post 1 Reel/day: Genre twist + cliffhanger. 1 viral = 1K sales.

**Tweet 5:** 4/7: Covers screaming "amateur." A/B Stories polls. Winners convert 3x. Budget $200—ROI infinite.

**Tweet 6:** 5/7: Pricing trap. $4.99 sweet spot for 80K+ word novels. Data: +25% revenue vs. $2.99.

**Tweet 7:** 6/7: No ARC buzz. DM 50 genre fans: "Free read for honest review?" 20% respond.

**Tweet 8:** 7/7: Post-launch silence. Weekly hooks keep momentum. Stack wins.  

DM "LAUNCH" for the free checklist PDF. Let's sell your book. #AuthorTips @CrimsonLeafMkt