## OBJECTIVE
Drive 10,000 verified sales of "Whispers in the Dark" (psychological thriller by Mia Reynolds) on Amazon Kindle within 90 days via a targeted BookTok influencer amplification initiative, measured by Amazon KDP sales dashboard exports.

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-44, active on TikTok (daily users, 70% US-based), in "aware/consideration" buying stage, emotionally gripped by suspenseful narratives involving unreliable narrators and domestic twists (fans of Gillian Flynn or Freida McFadden).
- **Key insight**: They need to feel the chilling "what if this happened to me?" urgency through 15-second teaser clips of plot twists, prompting immediate one-click Kindle buys during late-night scrolling.

## TACTICAL PLAN
- **STEP**: Research and shortlist 50 BookTok influencers (10k-100k followers) with 5%+ engagement rates in thriller niche using TikTok Creator Marketplace search filters for #PsychologicalThriller and #BookTok.
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Days 1-7 (Pre-Launch Phase)
  - **TOOL/PLATFORM**: TikTok Creator Marketplace + Influencer Marketing Hub
- **STEP**: Pitch personalized collab offers (free ARC + $200 flat fee) to top 20 influencers, including custom script templates tied to book's gaslighting theme.
  - **OWNER**: Agency VA
  - **TIMELINE**: Days 8-14 (Pre-Launch Phase)
  - **TOOL/PLATFORM**: Email via Google Workspace + Loom video pitches
- **STEP**: Launch 10 influencers' videos simultaneously with coordinated #WhispersInTheDarkChallenge (users duet reacting to twist audio).
  - **OWNER**: Influencers (monitored by agency)
  - **TIMELINE**: Days 15-30 (Launch Phase)
  - **TOOL/PLATFORM**: TikTok + Amazon Affiliate links in bios
- **STEP**: Run $5k TikTok Spark Ads boosting top 3 organic influencer videos, targeting "BookTok thriller video viewers" lookalikes.
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Days 31-60 (Amplification Phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager
- **STEP**: Repurpose top videos into Instagram Reels cross-posts and email nurture sequence for author's list, driving to Amazon.
  - **OWNER**: Author + Agency VA
  - **TIMELINE**: Days 61-90 (Sustain Phase)
  - **TOOL/PLATFORM**: Later.com scheduler + ConvertKit emails

## CONTENT REQUIREMENTS
- **Influencer Video Script**: 150-word script template (15-sec read time), TikTok format, with plot-tease hook + CTA ("Link in bio for chills!"), written by Agency (Leo).
- **ARC Cover Graphic**: 1080x1920px vertical image with "Exclusive ARC - Read Before Release" overlay on book cover, Canva PNG, for pitch emails, created by Agency VA.
- **Challenge Hashtag Assets**: 5 static overlays (e.g., "Duet if you're obsessed!") 1080x1080px, TikTok/Instagram format, text-only, designed by Agency VA.
- **Spark Ad Copy**: 100-character headline + 200-char description ("The twist you WON'T see coming #BookTok"), TikTok format, written by Agency (Leo).
- **Email Nurture Template**: 400-word HTML email with video embed + Amazon link, ConvertKit format, written by Author (reviewed by agency).

## SUCCESS METRICS
- **TikTok Views**: Track via TikTok Analytics dashboard; baseline 0, 90-day target 2M+ from boosted content.
- **Amazon Sales Attribution**: Monitor KDP dashboard + UTM-tagged affiliate links; baseline 0, 90-day target 10,000 units.
- **Engagement-to-Sale Conversion**: Calculate (sales / link clicks) via Bitly tracking; baseline N/A (new), 90-day target 8%.

## RISK & MITIGATION
- **Risk 1: Low influencer engagement due to niche saturation**: Mitigation: Pre-vet with 30-day performance history and A/B test 3 pitch versions on 10 creators before full rollout.
- **Risk 2: Algorithm suppression on thriller teasers**: Mitigation: Seed 5 agency test videos Day 1 using neutral hooks, then iterate based on 24-hour performance data.

## BUDGET ESTIMATE
$8,000-$12,000 (low/high); single biggest cost driver: Influencer fees ($4,000 for 20 collabs).