## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE**: Hook  
- **VISUAL NOTE**: Bold graphic with a book cover fading into radio silence waves, red "X" over empty comment section.  
- **CAPTION**: Ever launched a book and heard... nothing? 📉 You're not alone—80% of indie authors flop on social because they skip this one step. #BookMarketing #AuthorTips  
- **CTA**: Comment your biggest launch fear below.

### Post 2
- **POST TYPE**: Story  
- **VISUAL NOTE**: Carousel of before/after screenshots: empty sales dashboard to 5-figure launch graph.  
- **CAPTION**: Sarah's debut fantasy novel sat on shelves for months. Zero buzz. We ran targeted IG Reels + stories, hit 50K impressions in week 1. Sales? 1,200 copies. Her story proves: strategy beats hoping. Swipe for proof. 📖✨ #IndieAuthor #BookLaunch  
- **CTA**: DM "STORY" for her full case study.

### Post 3
- **POST TYPE**: Behind-the-Scenes  
- **VISUAL NOTE**: Photo of team whiteboard session with book mockups, sticky notes on ARC strategies.  
- **CAPTION**: Inside our war room: plotting a romance author's TikTok takeover. ARCs to influencers, hooks tested in 24hrs. Result? Viral reel, 10K pre-orders. Chaos? Nah, calculated. 👩‍💻📚 #BehindTheScenes #MarketingAgency  
- **CTA**: Save this for your next brainstorm.

### Post 4
- **POST TYPE**: Quote  
- **VISUAL NOTE**: Elegant black-and-gold text overlay on stacked books: "Marketing isn't optional—it's oxygen for your book."  
- **CAPTION**: "Marketing isn't optional—it's oxygen for your book." –Zara, Crimson Leaf. Breathe life into your launch before it flatlines. 💨 #AuthorQuote #BookMarketingTips  
- **CTA**: Tag an author who needs this.

### Post 5
- **POST TYPE**: CTA  
- **VISUAL NOTE**: Clean graphic with checklist: "Free Book Launch Audit" button mockup.  
- **CAPTION**: Stuck at 10 sales a day? Your launch plan has holes. Get our free 5-point audit—spots for first 20 authors only. No fluff, just fixes. 🔍 #FreeAudit #SelfPublishing  
- **CTA**: Link in bio to claim yours.

### Post 6
- **POST TYPE**: Review Amplification  
- **VISUAL NOTE**: Screenshot of 5-star review from client book: "Doubled my sales overnight!" with agency logo watermark.  
- **CAPTION**: "Crimson Leaf turned my whisper of a launch into a roar. 2x sales in 7 days." – Indie Thriller Author. Don't take our word—read why they're shouting. 📣 #ClientWins #BookReviews  
- **CTA**: Reply with your genre for tailored tips.

### Post 7
- **POST TYPE**: Hook  
- **VISUAL NOTE**: Split-image: sad author at desk vs. celebrating with sales confetti.  
- **CAPTION**: Authors: If your book's gathering dust on Amazon, it's not the writing. It's the marketing black hole. Escape it. 🕳️📖 #AuthorLife #MarketingHacks  
- **CTA**: Like if this is you.

### Post 8
- **POST TYPE**: Story  
- **VISUAL NOTE**: Video still of author unboxing promo swag (bookmarks, reels props).  
- **CAPTION**: From zero reviews to bestseller list: How we armed a memoir author with swipe files + ad creatives. 300+ ARC readers in 48hrs. Real results, no smoke. 🎁 #SuccessStory #MemoirMarketing  
- **CTA**: DM "SWAG" for promo ideas.

### Post 9
- **POST TYPE**: Quote  
- **VISUAL NOTE**: Minimalist quote card: "Sell the sizzle, not the steak—every book has hooks waiting."  
- **CAPTION**: "Sell the sizzle, not the steak—every book has hooks waiting." Hook your readers first. 🔥 #WritingTips #BookPromo  
- **CTA**: Share to Stories.

### Post 10
- **POST TYPE**: Review Amplification  
- **VISUAL NOTE**: Testimonial graphic with client photo holding book, stats overlay (e.g., +500% engagement).  
- **CAPTION**: "They made my sci-fi launch feel like a Hollywood premiere." – Happy Client. Metrics don't lie: 500% engagement lift. Ready for yours? 🚀 #TestimonialTuesday #SciFiAuthor  
- **CTA**: Comment "YES" to start.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds)**: On-screen: "Book flopped? Watch this." (Dramatic music sting)  
- **VIDEO CONCEPT**: Quick-cut fail montage (empty inbox, crickets sound), then success flips: agency tips scroll (Reels hooks, ARC lists), end with sales graph spike. Text overlays with each hack.  
- **CTA**: "Duet your launch fail—best one gets free tips!"

### Concept 2
- **HOOK (first 3 seconds)**: Spoken: "Authors, stop this mistake NOW." (Zoom on shocked face)  
- **VIDEO CONCEPT**: Me (Zara) acting out author posting book cover only → zero likes. Cut to "Fix: Add hook video." Demo Reel creation, play viral example, end with client testimonial clip.  
- **CTA**: "Comment your genre for a custom hook!"

### Concept 3
- **HOOK (first 3 seconds)**: On-screen: "5K sales secret? 10 secs." (Fast countdown)  
- **VIDEO CONCEPT**: BTS of building a launch calendar on phone app, voiceover explaining TikTok trends for books, test 3 hooks live, show impression jumps.  
- **CTA**: "Save & follow for weekly hacks!"

### Concept 4
- **HOOK (first 3 seconds)**: Spoken: "Your ARC list is trash—here's why." (Trash can slam)  
- **VIDEO CONCEPT**: Animate building influencer list (screen record), tips on DM scripts, show response rates before/after, end with book flying off shelf effect.  
- **CTA**: "DM 'ARC' for template!"

### Concept 5
- **HOOK (first 3 seconds)**: On-screen: "Bestseller without ads?" (Eyebrow raise)  
- **VIDEO CONCEPT**: Case study walkthrough: Client journey from pitch to 10K impressions via organic Reels, stats pop up, me reacting live.  
- **CTA**: "Link in bio for your free audit!"

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE**: 80% of book launches fail—not because of the writing.  
- **BODY**: It's the marketing gap. Indie authors pour years into manuscripts, then treat launch day like a holiday. No pre-build buzz, no ARC strategy, zero social proof. Result? Crickets on Amazon.  

We've audited 200+ launches at Crimson Leaf. Common thread: missing the "oxygen" phase—consistent audience nurturing pre-release. One client, a business memoir author, went from 50 sales to 2,500 by stacking LinkedIn thought leadership with targeted Reels.  

Value first: Audit your own plan. Ask: Do I have 100+ engaged followers? ARC commitments? Hook-tested creatives? If not, you're at risk.  
- **CTA**: Message "AUDIT" for our free 5-point checklist.

### Post 2
- **HEADLINE**: The ARC mistake costing authors $10K+ in lost sales.  
- **BODY**: Advance Review Copies sound simple—until your list flops. Most authors email strangers or beg friends. Conversion? Under 20%.  

Smart agencies build hyper-targeted lists: Genre influencers, beta readers from Reddit/Goodreads. We scripted DMs for one fantasy author that netted 250 ARCs in 72 hours, fueling a 4.8-star launch average.  

Pro tip: Segment by platform—LinkedIn for pros, TikTok for superfans. Track opens, follows up. This isn't luck; it's systemized.  

Elevate your next release.  
- **CTA**: Connect and comment your book genre.

### Post 3
- **HEADLINE**: Why Reels outperform book ads 3:1 for indie launches.  
- **BODY**: Paid ads eat budgets fast—$5/click with no retention. Organic Reels? One viral hit drove 15K impressions for a romance series, all pre-spend.  

The formula: 3-second hook (question/pain point), 15-sec value (teaser + tip), CTA overlay. We've templated 50+ for clients, averaging 300% engagement lifts.  

Authors: Test 3 hooks weekly now. Platforms reward consistency over polish. Data from our dashboard: Top performers hit 10% save rates.  

Scale smarter.  
- **CTA**: Download our Reel swipe file—link in comments.

### Post 4
- **HEADLINE**: Bestseller lists aren't for "good books" anymore.  
- **BODY**: They're for marketed ones. Traditional publishing spends 7-figures on promo; indies match with agility—micro-influencers, email ramps, social threads.  

Case: Non-fiction author hit Top 100 via LinkedIn carousels sharing "behind-chapter" insights, paired with IG Stories polls. 1,200 sales, no ads.  

Key: Multi-channel flywheel. Start with value (tips like these), build to offer. Track with UTM links. Your manuscript deserves this edge.  
- **CTA**: Share your launch date below.

### Post 5
- **HEADLINE**: Authors: Your social bio is your first sales page.  
- **BODY**: "Aspiring writer" screams amateur. Swap for: "Thriller author | Launching [Book] | Helping readers escape." Add linktree to ARC signup.  

We A/B tested 100 bios—hooked ones see 40% more profile visits. Pair with weekly content pillars: Teasers, tips, testimonials.  

One client bio tweak + pinned Reel = 500 newsletter subs pre-launch. Professionalism compounds. Polish yours today.  
- **CTA**: DM your bio for a free rewrite.

## TWITTER/X THREAD (1 thread, 9 tweets)

- **Tweet 1**: Authors: Your book launch is doomed if you're winging it. 90% fail from these 7 avoidable traps. Thread 👇 #BookTwitter #IndieAuthor  
- **Tweet 2**: Trap 1: No pre-launch buzz. Start 90 days out—tease hooks, build list. Crickets on day 1? You're late.  
- **Tweet 3**: Trap 2: ARC roulette. Random emails = 10% response. Target 50 genre influencers instead. Scripts in bio.  
- **Tweet 4**: Trap 3: Cover-only posts. Visual vomit. Hook with "What if your hero vanished tomorrow?" + teaser. Test 3x.  
- **Tweet 5**: Trap 4: Ignoring Reels/TikTok. Static IG dies. 15-sec pain-point videos = 10x reach. Free template incoming.  
- **Tweet 6**: Trap 5: One-platform prison. Twitter for tips, LinkedIn pros, IG visuals. Flywheel or flop.  
- **Tweet 7**: Trap 6: Vague CTAs. "Buy now" sucks. "Reply 'ARC' for early copy" converts. Specific wins.  
- **Tweet 8**: Trap 7: Post-launch ghosting. Nurture buyers into superfans. Email ramp = series sales.  
- **Final tweet**: Dodge these, launch like a pro. Want our full 90-day playbook? Reply "PLAYBOOK" or DM. Spots limited. 🚀 #BookMarketing @CrimsonLeafMkt