## OBJECTIVE
Drive 2,500 pre-orders for "Echoes of Betrayal" (political thriller by Marcus Hale, themes of corporate espionage and moral dilemmas) on Amazon within 90 days, measured via Amazon KDP pre-order sales dashboard, equating to a 300% lift from current 600-copy baseline sales velocity.

## TARGET AUDIENCE
- **Primary segment**: Men and women 35-55, mid-career professionals in business/finance (household income $80k+), active on LinkedIn (daily users) and Facebook Groups (thriller book clubs), in interest-to-consideration buying stage, stressed from high-stakes jobs and craving escapist stories of power struggles.
- **Key insight**: They need to feel the adrenaline rush of "what if this happened at my company?" through insider-style teasers highlighting ethical dilemmas, prompting them to pre-order for immediate gratification and discussion fodder in professional networks.

## TACTICAL PLAN
- **STEP**: Research and join 20 targeted Facebook Groups (e.g., "Political Thrillers Readers," "Corporate Espionage Book Club") and LinkedIn Groups (e.g., "Thriller Writers & Readers," "Business Ethics Discussions"); post 1 intro thread per group sharing a 100-word excerpt on betrayal themes.
  - **OWNER**: VA
  - **TIMELINE**: Week 1 (Phase 1: Awareness)
  - **TOOL/PLATFORM**: Facebook Groups app, LinkedIn Groups, Google Sheets for tracking
- **STEP**: Develop and schedule 15 LinkedIn carousel posts (5-image series) with quotes from the book overlaid on stock images of boardrooms/shadows, ending with Amazon pre-order link; boost top 5 with $20/day ads targeting "thriller books" interests.
  - **OWNER**: Agency social media specialist
  - **TIMELINE**: Weeks 2-4 (Phase 1: Awareness)
  - **TOOL/PLATFORM**: Canva for design, LinkedIn Campaign Manager for scheduling/boosting, Bitly for link tracking
- **STEP**: Create 10 short video teasers (15-30s) dramatizing key plot twists (e.g., actor reading "the boardroom betrayal" scene); post natively on LinkedIn and cross-post to Facebook, tagging influencers like @ThrillerBooks on LinkedIn.
  - **OWNER**: Agency video editor
  - **TIMELINE**: Weeks 5-6 (Phase 2: Engagement)
  - **TOOL/PLATFORM**: CapCut for editing, Riverside.fm for voiceover recording, LinkedIn Video Publisher
- **STEP**: Run retargeting ad campaign to users who engaged with posts/videos, serving dynamic product ads with pre-order button and urgency copy ("Pre-order before the July 15 launch—unlock bonus chapter").
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 7-12 (Phase 3: Conversion)
  - **TOOL/PLATFORM**: LinkedIn Insight Tag + Campaign Manager, Facebook Pixel for cross-platform retargeting, Amazon Attribution for link tracking
- **STEP**: Host 3 live LinkedIn Audio Events (30-min each) with author Q&A on "real-world inspirations for corporate betrayal," inviting group members and promoting via email to 1,000 agency subscriber list.
  - **OWNER**: Author + Agency moderator
  - **TIMELINE**: Weeks 10, 11, 12 (Phase 3: Conversion)
  - **TOOL/PLATFORM**: LinkedIn Live Audio, Calendly for RSVPs, Zapier to sync to email list

## CONTENT REQUIREMENTS
- **LinkedIn Carousel Posts (15 total)**: 5-image PNG series (1080x1080px), 50 words per slide + CTA; LinkedIn/Facebook; Agency social specialist writes copy, author approves quotes.
- **Video Teasers (10 total)**: MP4 (9:16 vertical for mobile), 15-30s, dramatic music + subtitles; LinkedIn/Facebook; Agency editor produces from author-provided script (200 words total script).
- **Facebook Group Intro Threads (20 total)**: 100-word text post + book cover image (1200x628px); Facebook Groups; VA writes using author bio/excerpt template.
- **Ad Creatives (5 variations)**: Static image (1200x628px) + video cuts, 75 characters headline/125 body; LinkedIn/FB Ads; Agency PPC specialist.
- **Live Event Scripts (3 total)**: 500-word outline with 5 audience Qs; LinkedIn; Author writes, agency refines.
- **Email Promo Blasts (3 total)**: HTML email, 200 words + pre-order button; Agency list via Mailchimp; Agency copywriter.

## SUCCESS METRICS
- **Pre-Order Sales**: Track daily via Amazon KDP dashboard; baseline 600 units (past 90 days); 90-day target 2,500 units.
- **Engagement Rate**: Measure impressions/clicks via LinkedIn Analytics + Bitly; baseline 2%; 90-day target 5% (10k clicks).
- **Group/Attribution Traffic**: UTM-tagged visits to Amazon page via Google Analytics + Amazon Attribution; baseline 200 visits/month; 90-day target 15,000 visits.

## RISK & MITIGATION
- **Risk 1**: Low organic reach in groups due to algorithm/spam flags. **Mitigation**: Pre-approve all posts with 1 group admin per category and limit to 1 post/group/week.
- **Risk 2**: Ad account suspension from over-promotion. **Mitigation**: Rotate 3 ad accounts, cap frequency at 3 impressions/user/week, and use 70/30 value/content ratio.

## BUDGET ESTIMATE
$3,500 - $7,500 (low: organic-heavy; high: full ad scaling); single biggest cost driver: LinkedIn ads ($2,500-$5,000 at $8-$12 CPM for 500k impressions).