????????????????????????????????????????
META ADS (Facebook + Instagram)
????????????????????????????????????????

## META AD SET 1 -- Awareness
- HEADLINE (40 chars max): Whispers Reveal Deadly Secrets
- PRIMARY TEXT (125 chars shown, 500 chars total): Your closest allies hide betrayals that could destroy you. "Whispers in the Dark" by Alex Rivera plunges you into a lawyer's nightmare where eerie voices expose office horrors. Page-turning suspense, shocking twists—#1 thriller hit. Escape reality. Start your free preview now and feel the chills.
- LINK DESCRIPTION (30 chars max): Gripping Thriller Awaits
- CTA BUTTON: Learn More
- TARGET: Thriller fans (Gillian Flynn, Freida McFadden interests), women 25-54, psychological suspense book lovers
- VISUAL NOTE: Eerie close-up of a woman's ear pressed to a shadowy wall, faint ghostly whispers visualized as smoke, dark blue tones

## META AD SET 2 -- Consideration
- HEADLINE (40 chars max): 50,000+ Readers Can't Stop
- PRIMARY TEXT (125 chars shown, 500 chars total): Craving a thriller that hijacks your mind? "Whispers in the Dark" delivers non-stop chills as a top lawyer battles sanity amid betraying whispers. 4.8-star rave reviews: "Best twist ever!" – Sarah K. Join the obsessed fans. Claim your free sample and uncover why it's unputdownable.
- LINK DESCRIPTION (30 chars max): Read Raving Reviews
- CTA BUTTON: Get Offer
- TARGET: Recent thriller buyers (Gone Girl, The Silent Patient), 25-55yo book clubs, Kindle Unlimited subscribers
- VISUAL NOTE: Montage of glowing 5-star reviews overlay on book cover, reader testimonials popping up, tense woman in office staring shocked

## META AD SET 3 -- Conversion / Retargeting
- HEADLINE (40 chars max): Last Chance: Free Preview Ends Soon
- PRIMARY TEXT (125 chars shown, 500 chars total): You've glimpsed the whispers—now dive all in before this offer vanishes. "Whispers in the Dark" explodes with final twists that redefine thrillers. Locked in by 50K+ fans. Tap for instant free chapter access via Kindle. Betrayals await—don't miss out.
- LINK DESCRIPTION (30 chars max): Grab Free Preview Now
- CTA BUTTON: Shop Now
- TARGET: Website visitors, video viewers (50%+), ad engagers past 7 days, cart abandoners
- VISUAL NOTE: Countdown timer over book cover, urgent red accents, split-image of calm office vs. chaotic whisper storm

????????????????????????????????????????
GOOGLE SEARCH ADS
????????????????????????????????????????

## GOOGLE AD GROUP 1 -- psychological thriller books
Headline 1 (30 chars): Psychological Thriller Books
Headline 2 (30 chars): Mind-Bending Whispers Await
Headline 3 (30 chars): Free Preview – Start Now
Description 1 (90 chars): Uncover betrayals in "Whispers in the Dark" – top lawyer hears deadly secrets. Gripping twists for Gone Girl fans.
Description 2 (90 chars): 4.8 stars from 50K+ readers. Instant Kindle access. Escape into chills today with this bestseller.
Keywords: "psychological thriller books", "best psychological thrillers", "whispers in the dark book", "mind twisting thrillers", "lawyer thriller novel"

## GOOGLE AD GROUP 2 -- twisty thriller novels
Headline 1 (30 chars): Twisty Thriller Novels 2023
Headline 2 (30 chars): Secrets That Shatter Sanity
Headline 3 (30 chars): Read Free Chapter Today
Description 1 (90 chars): "Whispers in the Dark" by Alex Rivera: Whispers expose horrors. Non-stop suspense, shocking endings for thriller addicts.
Description 2 (90 chars): Rave reviews call it unputdownable. Kindle Unlimited ready. Grab your copy and feel the paranoia build.
Keywords: "twisty thriller books", "books with big twists", "office betrayal thriller", "suspense novels women", "alex rivera whispers"

????????????????????????????????????????
AMAZON ADS (if applicable -- book products)
????????????????????????????????????????

## AMAZON SPONSORED PRODUCT AD
- Headline (50 chars): Whispers That Destroy Careers & Minds
- Custom text (150 chars): Top lawyer hears colleagues' dark secrets—question your own circle. "Whispers in the Dark" delivers jaw-dropping twists. #1 bestseller, 50K+ 4.8★ fans. Prime free delivery. Start reading now on Kindle.
- Targeting strategy: Thriller category, ASINs of similar (Gone Girl B07B7R5J9M, Silent Patient B07B2S6K5Z), keywords: psychological thriller, twisty suspense
- Bid notes: $0.75-$1.25; high intent thriller searches, strong ACOS under 30% expected from bestseller rank

## AMAZON SPONSORED BRAND AD
- Brand headline (50 chars): Alex Rivera Thrillers
- Store spotlight: Whispers in the Dark, Echoes of Deceit, Shadows Unleashed
- Tagline (30 chars): Twists That Haunt You