## OBJECTIVE
Achieve 3,000 verified Amazon pre-orders for "Eternal Flames" (paranormal romance by Alex Rivers) within 90 days, measured via Amazon KDP dashboard sales reports, representing a 300% increase from current 1,000-copy baseline sales velocity.

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-44, active on TikTok (BookTok community) and Instagram Reels, in the "dreamer" emotional state (seeking escapist romance amid daily stress), at the awareness-to-consideration buying stage (have read 1-3 similar books like Sarah J. Maas titles in the past year).
- **Key insight**: They need to feel the thrill of forbidden love and supernatural passion through short, visually immersive teasers that mirror their fantasy of escaping routine into a world of fated mates and eternal bonds, prompting them to one-click pre-order for instant emotional gratification.

## TACTICAL PLAN
- **STEP**: Create and optimize TikTok account (@EternalFlamesAlex) with bio linking to Amazon pre-order page; post 3x/week teaser videos featuring slow-burn romance hooks tied to book's fated mates theme.
  - **OWNER**: Agency (Leo team)
  - **TIMELINE**: Week 1 (setup), ongoing Weeks 2-12
  - **TOOL/PLATFORM**: TikTok Creator Tools, Canva for quick edits, Linktree for bio link
- **STEP**: Launch TikTok ad campaign targeting "BookTok" interests, lookalikes of Sarah J. Maas followers, with video ads showing 15-sec clips of AI-generated fiery romance scenes from book excerpts.
  - **OWNER**: Agency (paid media specialist)
  - **TIMELINE**: Weeks 2-12 (ramp up budget Weeks 4-8)
  - **TOOL/PLATFORM**: TikTok Ads Manager, Pixel tracking to Amazon
- **STEP**: Partner with 20 micro-influencers (5k-50k followers in BookTok romance niche) for unboxing/reaction videos; provide ARCs via BookFunnel.
  - **OWNER**: VA (outreach), author (ARC fulfillment)
  - **TIMELINE**: Weeks 3-6 (outreach), Weeks 7-12 (posts live)
  - **TOOL/PLATFORM**: Aspire.io for influencer discovery, BookFunnel for ARC delivery, Google Sheets for tracking
- **STEP**: Run Instagram Reels cross-promo mirroring TikTok content, boosting top performers to story ads driving to Amazon.
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 4-12
  - **TOOL/PLATFORM**: Meta Business Suite, Instagram Insights
- **STEP**: Weekly email nurture sequence to author's existing 2k subscriber list teasing exclusive bonus chapter for pre-orders.
  - **OWNER**: Author (copy), VA (send)
  - **TIMELINE**: Weekly from Week 2
  - **TOOL/PLATFORM**: ConvertKit, Amazon affiliate links

## CONTENT REQUIREMENTS
- **TikTok/Reels Teaser Videos (15-30 sec)**: Vertical video format, 100-150 characters overlay text (e.g., "What if your soulmate had fangs? 🔥 Pre-order now"), TikTok/Instagram; agency writes scripts (5 templates), author approves.
- **Influencer ARC Brief**: 1-page PDF template with key quotes from "Eternal Flames" (e.g., "His touch ignited flames no mortal could tame"), 300 words, email delivery via BookFunnel; agency creates.
- **Email Sequence (5 emails)**: Subject lines 5-7 words, body 400 words each with book excerpt teasers tied to themes of passion and destiny, ConvertKit HTML; author writes body, agency designs.
- **Ad Creatives (3 variants)**: Static image + video (1080x1920px), 50-character headlines (e.g., "Fated Mates Await – Pre-Order Eternal Flames"), TikTok/Instagram; agency produces via Canva Pro.

## SUCCESS METRICS
- **Pre-Order Sales**: Track daily via Amazon KDP dashboard; baseline 10/week, 90-day target 1,000/week.
- **TikTok Video Views**: Measure organic + paid via TikTok Analytics; baseline 5k total, 90-day target 500k with 5% CTR to link.
- **Influencer Reach**: Aggregate impressions from influencer screenshots tracked in Google Sheets; baseline 0, 90-day target 1M impressions driving 10% to pre-order page (via UTM links).

## RISK & MITIGATION
- **Risk**: Low TikTok algorithm pickup due to new account. **Mitigation**: Seed initial 10 videos with $500 test budget on Spark Ads in Week 1 to build social proof.
- **Risk**: Influencer no-shows or poor content quality. **Mitigation**: Require pre-approval of video scripts and 50% payment upfront via Aspire.io contracts.

## BUDGET ESTIMATE
$8,000-$12,000 (low/high); single biggest cost driver: TikTok Ads at $5k-$8k for 500k impressions at $10-$16 CPM.