## OBJECTIVE
Drive 5,000 pre-orders and first-week sales of "Whispers of the Heart" (contemporary romance by Jane Doe) via a targeted BookTok influencer amplification initiative, achieving a 20% conversion rate from video views to Amazon purchase links within 90 days of launch.

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-40, US-based, active on TikTok (daily users with 1k+ followers in #BookTok niche), emotionally seeking escapist romance amid busy lives (working moms/professionals), in awareness-to-consideration buying stage (follow BookTok but haven't bought this title yet).
- **Key insight**: They need to feel an instant emotional pull through relatable "meet-cute" snippets and FOMO from influencer "unboxing" reactions to swipe up and pre-order on Amazon.

## TACTICAL PLAN
- **STEP**: Identify and shortlist 50 micro-influencers (5k-50k followers) in #BookTok romance niche using TikTok Creator Marketplace search filters for "romance books" + engagement rate >5%.
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Week 1 (pre-launch phase)
  - **TOOL/PLATFORM**: TikTok Creator Marketplace + Influencer Marketing Hub
- **STEP**: Pitch personalized outreach emails with free ARC (advance reader copy) and custom video brief: "Create 15-30s clip reading a steamy excerpt with on-screen Amazon pre-order link."
  - **OWNER**: VA
  - **TIMELINE**: Weeks 1-2
  - **TOOL/PLATFORM**: Gmail + Hunter.io for emails
- **STEP**: Track influencer content approvals, post live, and boost top 10 videos with $0.50-$1 CPM TikTok ads targeting lookalikes of #BookTok engagers.
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 3-6 (launch week peak)
  - **TOOL/PLATFORM**: TikTok Ads Manager
- **STEP**: Run daily UTM-tracked link monitoring from videos to Amazon pre-order page; retarget non-converters with follow-up TikTok ads showing user testimonials.
  - **OWNER**: VA
  - **TIMELINE**: Weeks 4-12 (post-launch sustain)
  - **TOOL/PLATFORM**: Google Analytics + Bitly for UTMs
- **STEP**: Compile weekly performance report and scale budget to top 3 influencers for sequel content (e.g., "reading reactions").
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Weekly from Week 3 to 12
  - **TOOL/PLATFORM**: Google Sheets + TikTok Analytics

## CONTENT REQUIREMENTS
- **Influencer Video Brief Template**: Google Doc, 300 words, TikTok platform, Agency (Leo) writes master version; influencers adapt.
- **Pitch Email Copy**: 5 email templates (personalized), 150 words each, Gmail, VA customizes from Agency template.
- **ARC Cover Graphics**: 1080x1920 PNG (vertical for Stories), no text limit, Canva, Author provides hi-res cover; Agency designs mockups.
- **Testimonial Snippet Graphics**: 10 static images (quote overlays on book cover), 100 characters per quote, TikTok/Instagram, VA creates using Canva from reader reviews.
- **Ad Creative Scripts**: 5 video scripts (15s each), 50 words/script, TikTok Ads, Agency writes.

## SUCCESS METRICS
- **Video Views**: Track total plays via TikTok Analytics dashboard; baseline 0, 90-day target 500k.
- **Link Clicks to Amazon**: Measure UTM clicks via Google Analytics; baseline 0, 90-day target 25k.
- **Pre-Orders/Sales**: Pull daily sales rank and units from Amazon KDP dashboard + BookReport tool; baseline 0, 90-day target 5k.

## RISK & MITIGATION
- **Risk 1**: Low influencer engagement due to saturated #BookTok space. **Mitigation**: Offer $50 bonus per 10k views and prioritize influencers with <20% romance content overlap via Aspire.io audit.
- **Risk 2**: Algorithm changes suppress ad reach. **Mitigation**: Allocate 20% budget to organic seeding via duets/stitch features before ad spend.

## BUDGET ESTIMATE
$3,000-$6,000 (low: organic focus; high: full ad scaling); single biggest cost driver: TikTok ad spend ($2k-$4k at $0.75 CPM for 500k impressions).