## OBJECTIVE
Secure 5,000 pre-order sales on Amazon for "Midnight Heist" (techno-thriller by Alex Rivera about corporate espionage in AI firms) within 90 days via a targeted BookTok influencer amplification campaign, measured by Amazon KDP dashboard sales reports.

## TARGET AUDIENCE
- **Primary segment**: Women 28-45, US-based, active BookTok users (daily TikTok scrollers with 1k+ followers on average), thriller enthusiasts in the consideration buying stage (have read similar authors like Freida McFadden, showing "want to read" on Goodreads).
- **Key insight**: They crave high-stakes plot twists with relatable female protagonists fighting "the system," so they need to feel the adrenaline rush via 15-second video hooks revealing AI betrayal scenes to trigger impulse pre-orders.

## TACTICAL PLAN
- **STEP**: Set up dedicated BookTok account (@MidnightHeistBook) optimized with thriller-themed bio ("AI steals your soul. Pre-order now #BookTok #TechnoThriller"), profile pic of neon-lit cityscape, and linktree to Amazon pre-order page.
  - **OWNER**: Agency
  - **TIMELINE**: Day 1 (Pre-Launch Phase: Days 1-14)
  - **TOOL/PLATFORM**: TikTok app, Linktree
- **STEP**: Identify and outreach to 50 mid-tier BookTok influencers (10k-100k followers, 5%+ engagement on thrillers) via DMs with personalized pitch: "Your vid on Freida McFadden blew up—want ARC of Midnight Heist for review?"
  - **OWNER**: VA
  - **TIMELINE**: Days 3-10 (Pre-Launch Phase)
  - **TOOL/PLATFORM**: TikTok Creator Marketplace, Google Sheets for tracking
- **STEP**: Send ARCs (digital PDFs via BookFunnel) to 20 confirmed influencers; require unboxing/review video posting with #MidnightHeist #ThrillerTok and Amazon link.
  - **OWNER**: Author
  - **TIMELINE**: Days 11-20 (Launch Phase: Days 15-45)
  - **TOOL/PLATFORM**: BookFunnel, Amazon KDP for pre-order link
- **STEP**: Launch 3x/week organic videos from agency account: duets with influencer content, plot teaser stitches, and "what if your boss was AI?" trends; boost top 5 videos with $10/day TikTok ads targeting thriller interests.
  - **OWNER**: Agency
  - **TIMELINE**: Days 15-90 (Launch & Sustain Phases)
  - **TOOL/PLATFORM**: TikTok Ads Manager, CapCut for editing
- **STEP**: Run weekly Amazon ad retargeting to TikTok traffic (lookalike audiences from link clicks) with "Swipe up if AI scares you" video ads driving to pre-order.
  - **OWNER**: Agency
  - **TIMELINE**: Days 30-90 (Sustain Phase: Days 46-90)
  - **TOOL/PLATFORM**: Amazon Sponsored Products, TikTok Pixel via Facebook Events Manager
- **STEP**: Monitor and repost top UGC (user-generated content) from influencers/readers, adding agency commentary like "This twist had me shook #MidnightHeist."
  - **OWNER**: VA
  - **TIMELINE**: Ongoing, weekly review Sundays
  - **TOOL/PLATFORM**: TikTok Analytics, Later for scheduling

## CONTENT REQUIREMENTS
- **Teaser Video Script**: 15-30 sec TikTok script with voiceover hook ("Your AI coworker knows your secrets..."), 150 words max; format: text overlay + eerie music; platform: TikTok; who writes: Agency.
- **Influencer Pitch DM Template**: 100-character personalized DM; format: Text; platform: TikTok DMs; who writes: VA (using Google Sheet variables).
- **ARC Cover Graphic**: 1080x1080 PNG with "Exclusive ARC - Review by [Date]" stamp; format: Static image; platform: BookFunnel landing; who writes: Agency (via Canva).
- **Ad Creative Bundle**: 5 video variants (15-sec each) of protagonist reveal scenes; format: MP4; word count: 50 spoken + captions; platform: TikTok/Amazon Ads; who writes: Agency (script) + Author (footage approval).
- **UGC Repost Captions**: 20 templates like "Reader reaction to Chapter 3 twist! Link in bio #BookTok"; format: 280 chars; platform: TikTok; who writes: Agency.

## SUCCESS METRICS
- **Pre-Order Sales**: Track via Amazon KDP dashboard; baseline: 0; 90-day target: 5,000.
- **TikTok Video Views**: Measure organic + paid views in TikTok Analytics; baseline: 0; 90-day target: 1,000,000.
- **Influencer Conversion Rate**: # of pre-orders from tracked Amazon links (UTM-tagged) divided by influencer video views; baseline: N/A; 90-day target: 0.5%.

## RISK & MITIGATION
- **Risk 1**: Low influencer response rate due to saturated BookTok. **Mitigation**: Pre-qualify via engagement scans on recent thriller vids and offer $50 Amazon gift card incentive for confirmed posts.
- **Risk 2**: Algorithm suppression from low initial engagement. **Mitigation**: Seed with 10 agency test videos in first week using trending #ThrillerTok sounds to hit 10k views before influencer drop.

## BUDGET ESTIMATE
$2,500-$4,500 (low/high); single biggest cost driver: TikTok ad spend ($1,500-$3,000 for 90 days at $10-20 CPM targeting).