## OBJECTIVE
Achieve 3,000 verified sales of "Peak Performance Playbook: 7-Day Habits for Executive Mastery" by Alex Rivera on Amazon Kindle and paperback within 90 days, driving $45,000 in attributable revenue through a LinkedIn-to-Amazon funnel.

## TARGET AUDIENCE
- **Primary segment**: Male/female executives aged 35-50, household income $150K+, job titles (VP, Director, C-suite), active daily on LinkedIn (80% time spent) and Amazon Kindle app, emotionally overwhelmed by burnout and seeking quick productivity wins, in awareness-to-consideration buying stage (browsing self-help/business books but not yet purchased).
- **Key insight**: They need to hear peer testimonials from fellow execs who've reclaimed 2 hours/day via the book's 7-day habit framework and feel a sense of immediate control through free chapter previews, prompting them to one-click buy on Amazon.

## TACTICAL PLAN
- **STEP**: Research and build LinkedIn audience: Export 50K leads matching target job titles/industries (tech, finance) from LinkedIn Sales Navigator, segment into "burnout aware" (recent posts on stress/productivity) vs. "high intent" (engaged with similar books like Atomic Habits).
  - **OWNER**: Agency
  - **TIMELINE**: Days 1-3 (Pre-launch phase)
  - **TOOL/PLATFORM**: LinkedIn Sales Navigator + Google Sheets
- **STEP**: Launch LinkedIn Sponsored Content carousel ads driving to book landing page with free Chapter 1 download opt-in.
  - **OWNER**: Agency
  - **TIMELINE**: Days 4-90 (Launch + Sustain phases, $50/day budget ramping to $200/day)
  - **TOOL/PLATFORM**: LinkedIn Campaign Manager
- **STEP**: Set up Amazon Ads (Sponsored Products + Lockscreen Ads) auto-targeting keywords like "executive productivity habits," "C-suite burnout," linking to ASIN B0CXYZ123.
  - **OWNER**: Agency
  - **TIMELINE**: Day 4 onward (Launch phase)
  - **TOOL/PLATFORM**: Amazon Advertising Console
- **STEP**: Build and nurture email sequence: Send 5-email drip (Day 1: Welcome + Ch1, Day 3: Testimonial, Day 5: 20% discount code, Day 7: Urgency close) to opt-ins, with Amazon buy links.
  - **OWNER**: VA (under agency supervision)
  - **TIMELINE**: Ongoing from Day 4 (Sustain phase)
  - **TOOL/PLATFORM**: ConvertKit + Amazon Affiliate links
- **STEP**: Author guest posts on 3 niche sites (e.g., Forbes Councils, Executive Career Brand) with backlinks to landing page.
  - **OWNER**: Author + Agency outreach
  - **TIMELINE**: Weeks 2-4 (Amplification phase)
  - **TOOL/PLATFORM**: HARO + Email outreach via Hunter.io
- **STEP**: Weekly performance audit: Track UTM-tagged traffic from LinkedIn/Amazon to landing page, optimize ad creatives (pause <1% CTR), A/B test email subject lines.
  - **OWNER**: Agency
  - **TIMELINE**: Every Monday (All phases)
  - **TOOL/PLATFORM**: Google Analytics 4 + Hotjar heatmaps

## CONTENT REQUIREMENTS
- **LinkedIn Carousel Ad (5 slides)**: 1080x1080 PNG graphics + 150-word copy per slide (headlines like "Reclaim 2 Hours/Day as a Busy Exec"); LinkedIn; Agency writes copy, Canva for graphics.
- **Book Landing Page Copy**: 800-word sales page (hero: problem-agitate-solve tying to 7-day habits theme, testimonials, FAQ); WordPress/Leadpages; Author provides testimonials, Agency writes.
- **Email Drip Sequence (5 emails)**: HTML templates, 200-300 words each (e.g., Email 3: "How VP@Google Used Habit #3"); ConvertKit; Agency writes, Author approves.
- **Chapter 1 PDF**: 2,500-word excerpt (PDF, branded cover); Landing page download; Author provides raw text, VA formats in Canva.
- **Amazon A+ Content Module**: 5 images + 400-word enhanced description (benefit bullets on executive themes); Amazon Seller Central; Agency creates.
- **Guest Post Article (3x)**: 1,200 words each ("How 7-Day Habits Transformed My C-Suite Routine"); Guest sites; Author writes core, Agency edits/optimizes.

## SUCCESS METRICS
- **Amazon Sales**: Track daily units sold via Amazon KDP dashboard + UTM pixels; Baseline: 50/month; 90-day target: 3,000 total.
- **Cost per Acquisition (CPA)**: Divide ad spend by sales attributed via Google Analytics conversions; Baseline: $15; 90-day target: <$12.
- **Email Open-to-Sale Conversion Rate**: (Sales from email clicks / total opens) via ConvertKit tracking; Baseline: 2%; 90-day target: 8%.

## RISK & MITIGATION
- **Risk 1**: Low LinkedIn ad CTR due to ad fatigue in competitive exec space. **Mitigation**: Rotate 10 carousel variants weekly based on Hotjar click heatmaps and pause underperformers after 1K impressions.
- **Risk 2**: Amazon algorithm delays visibility for new ASIN. **Mitigation**: Seed 200 initial sales via author's email list + VA purchases in Week 1 to boost organic rank.

## BUDGET ESTIMATE
$8,000-$15,000 (low: organic-heavy; high: aggressive ad scaling); single biggest cost driver: LinkedIn ad spend ($6,000 over 90 days at $50-200/day).