## OBJECTIVE
Achieve 10,000 verified book sales (via Amazon KDP reports and BookReport tool tracking) for "Whispers in the Dark" (psychological thriller by Alex Rivera) within 90 days post-launch, driving 70% of sales from targeted Facebook/Instagram ads and email nurture sequences.

## TARGET AUDIENCE
- **Primary segment**: Women aged 30-50, active on Facebook/Instagram (daily users, 2+ hours), in "anxious discovery" emotional state (stressed professionals/moms seeking escapist thrills), at awareness-to-consideration buying stage (have read 1-3 similar thrillers like Gillian Flynn but not yet committed to this author).
- **Key insight**: They need to feel the pulse-pounding suspense and emotional relatability of a "domestic thriller with a twist" via teaser hooks that mirror their daily fears (e.g., "What if your best friend is hiding a deadly secret?"), prompting an impulse pre-order click.

## TACTICAL PLAN
- **STEP**: Set up Facebook/Instagram ad account with pixel installed on author's Linktree sales page and Amazon product page; create 5 ad sets targeting lookalikes of Gillian Flynn buyers + interests in "psychological thrillers" and "true crime podcasts."
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Week 1 (pre-launch phase)
  - **TOOL/PLATFORM**: Facebook Ads Manager, Google Analytics for pixel verification
- **STEP**: Launch email nurture sequence to author's existing 2,500-subscriber list (built via BookFunnel promos) with 7-day drip: Day 1 teaser excerpt, Day 3 character reveal video, Day 5 exclusive bonus chapter unlock for pre-orders.
  - **OWNER**: VA
  - **TIMELINE**: Weeks 2-4 (launch phase)
  - **TOOL/PLATFORM**: ConvertKit for automation, Google Drive for bonus delivery
- **STEP**: Run 3-day BookBub Featured Deal at $0.99 price point, followed by cross-promo with 5 thriller authors via StoryOrigin groups (swap newsletters to 50k+ reach).
  - **OWNER**: Author (with agency approval)
  - **TIMELINE**: Weeks 5-6 (momentum phase)
  - **TOOL/PLATFORM**: BookBub dashboard, StoryOrigin for promo swaps
- **STEP**: Post-launch, optimize ads with A/B testing (3 creatives: book cover vs. quote overlay vs. reader testimonial); scale top performer to $50/day budget while pausing underperformers (<$0.50 ROAS).
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Weeks 7-12 (scale phase)
  - **TOOL/PLATFORM**: Facebook Ads Manager, Triple Whale for ROAS tracking
- **STEP**: Host 4 live Instagram Reels takeovers (author reading suspense scenes) boosted to 10k impressions each, linking to Amazon buy button.
  - **OWNER**: Author + VA
  - **TIMELINE**: Bi-weekly from Week 3-12
  - **TOOL/PLATFORM**: Instagram app, Linktree for buy links

## CONTENT REQUIREMENTS
- **Ad Creatives (5 variants)**: Square image (1080x1080px) + carousel (up to 10 cards); 100-125 characters copy; Facebook/Instagram; Agency writes copy/graphics via Canva Pro.
- **Email Drip Sequence (7 emails)**: HTML template; 300-500 words each + 1 embedded image/excerpt; ConvertKit; VA drafts, author approves.
- **Reels Scripts (4 videos)**: 15-30s script; 50-75 words + dramatic read-aloud; Instagram; Author records, VA edits in CapCut.
- **BookBub Promo Blurb**: 200-character optimized description with keywords ("psychological thriller," "domestic suspense"); BookBub; Agency writes.
- **Bonus Chapter PDF**: 2,500 words exclusive content; Google Drive shareable link; Author writes.

## SUCCESS METRICS
- **Sales Volume**: Track daily via Amazon KDP dashboard + BookReport integration; baseline 0, 90-day target 10,000 units.
- **ROAS (Return on Ad Spend)**: Calculate ad revenue / ad spend in Facebook Ads Manager; baseline N/A (pre-launch), 90-day target 4x ($4 revenue per $1 spent).
- **Email Open-to-Sale Conversion**: Measure clicks to sales via ConvertKit UTM tags + Google Analytics; baseline 2% (historical), 90-day target 8%.

## RISK & MITIGATION
- **Risk 1**: Low ad relevance score tanks delivery due to thriller genre saturation. **Mitigation**: Pre-test creatives with $50 audience validation spend in Week 1, pivot to video ads if score <7.
- **Risk 2**: BookBub rejection delays momentum. **Mitigation**: Submit 3 backup promos (Bargain Booksy, Freebooksy, BookSends) simultaneously with identical $0.99 pricing.

## BUDGET ESTIMATE
$3,500-$6,000 (low: minimal ad scaling + VA hours; high: full ad optimization + multiple promos); single biggest cost driver: Facebook/Instagram ad spend ($2,500-$4,000 at $30-50/day over 90 days).