## OBJECTIVE
Achieve 3,000 unit sales of "The Forgotten Code" (sci-fi thriller by Dr. Elena Voss about a hacker uncovering a global AI conspiracy) on Amazon Kindle within 90 days, measured via KDP dashboard sales reports, representing a 5x lift from the author's current 600-unit quarterly average.

## TARGET AUDIENCE
- **Primary segment**: Tech-savvy professionals aged 25-44 (60% male), active on Facebook and Reddit (r/scifi, r/books), in the awareness-to-consideration buying stage, feeling intrigued by dystopian futures but skeptical of overhyped AI narratives.
- **Key insight**: They need to see authentic testimonials from beta readers highlighting the book's realistic hacking details and pulse-pounding plot twists to overcome distrust and feel compelled to one-click buy on Amazon.

## TACTICAL PLAN
- **STEP**: Create and launch Facebook Ads targeting lookalike audiences based on fans of Andy Weir and Blake Crouch; run carousel ads featuring book cover, 3 key plot hooks, and Amazon link.
  - **OWNER**: Agency (Leo to approve creatives)
  - **TIMELINE**: Days 1-7 (Phase 1: Setup)
  - **TOOL/PLATFORM**: Facebook Ads Manager, Pixel installed on author's Linktree landing page
- **STEP**: Post daily teaser threads on Reddit (r/scifi, r/Futurology, r/cybersecurity) with AI conspiracy facts tied to book excerpts, ending with Amazon pre-order link.
  - **OWNER**: VA
  - **TIMELINE**: Days 8-30 (Phase 2: Awareness Build), then 3x/week ongoing
  - **TOOL/PLATFORM**: Reddit, Buffer for scheduling
- **STEP**: Set up Amazon KDP promo with 7-day free Kindle download via BookBub Featured Deal, followed by email nurture sequence to convert free downloaders.
  - **OWNER**: Author (submits to BookBub), Agency (builds sequence)
  - **TIMELINE**: Days 31-38 (Phase 3: Conversion Spike)
  - **TOOL/PLATFORM**: BookBub, Mailchimp for 5-email sequence
- **STEP**: Host 3 live Q&A sessions on Facebook/YouTube discussing real-world AI risks, with pinned Amazon link and giveaway of signed paperbacks.
  - **OWNER**: Author (hosts), VA (promotes)
  - **TIMELINE**: Days 45, 60, 75 (Phase 4: Engagement Sustain)
  - **TOOL/PLATFORM**: Facebook Live/YouTube Live, StreamYard for production
- **STEP**: Run retargeting ads to free downloaders who didn't purchase, using dynamic product ads showing "The Forgotten Code" cover and reviews.
  - **OWNER**: Agency
  - **TIMELINE**: Days 39-90 (Phase 4: Retargeting)
  - **TOOL/PLATFORM**: Facebook Ads Manager

## CONTENT REQUIREMENTS
- **Facebook Carousel Ads**: 4-slide graphic (Canva template, 1080x1080px), 100-125 characters per slide copy; platform: Facebook; agency writes copy, author approves.
- **Reddit Teaser Threads**: 300-word post with 1 excerpt (500 words max), 3 AI fact bullets; platform: Reddit; VA writes based on agency outline.
- **Email Nurture Sequence**: 5 emails (Subject: 40 chars, Body: 200-400 words each; includes excerpt, reader testimonial, urgency CTA to Amazon); platform: Mailchimp; agency writes full sequence.
- **Live Session Scripts**: 1-page outline (bullet points, 800 words), key questions/talking points on AI themes; platform: Facebook/YouTube; author customizes agency draft.
- **Retargeting Ad Copy**: Single image ad (1200x628px), 80-character headline + 200-char description; platform: Facebook; agency produces.

## SUCCESS METRICS
- **KDP Sales**: Track daily units sold via Amazon KDP Reports dashboard; baseline: 150/month, 90-day target: 3,000 total.
- **Facebook Ad CTR**: Measure clicks/impressions in Ads Manager; baseline: 1.2%, 90-day target: 2.5%.
- **Email Open-to-Sale Conversion**: Track opens, clicks, sales attribution via Mailchimp UTM links to Amazon; baseline: 2%, 90-day target: 8%.

## RISK & MITIGATION
- **Risk 1: Low BookBub approval or poor free download performance**: Mitigation: Prepare 3 backup free promo sites (Bargain Booksy, Freebooksy, BookSends) with identical assets, launching sequentially if BookBub rejects.
- **Risk 2: Reddit thread downvotes or bans due to promo rules**: Mitigation: VA uses aged Reddit account with 1-year karma history, posts as value-first discussions with subtle CTAs, monitoring via Reddit notifications.

## BUDGET ESTIMATE
$2,500-$4,000 (low: organic-heavy; high: full ad spend); single biggest cost driver: Facebook Ads ($1,500-$2,500 at $0.50-$1.00 CPC for 5,000-10,000 conversions).