### Book Launch Email Sequence: "Midnight Secrets" by Alex Rivera

**Campaign Overview**  
This 6-email sequence is optimized for a psychological thriller launch. It drives pre-orders and sales with escalating urgency, proof, and value. Timings are from launch day. Added Email 6: Post-purchase review request (sent to buyers only). Use A/B subjects where noted. Total word count per email: 150-300.

---

**EMAIL #1: Launch Day**  
**SUBJECT LINE:** Alex's new thriller just dropped  
**PREVIEW TEXT:** Midnight Secrets is live – grab it now (42 chars)  

**HEADER:** Midnight Secrets is Here – Your Next Late-Night Page-Turner  

**BODY:**  
Hey [First Name],  

Ever stayed up until 3 AM because a book clawed into your brain and wouldn't let go? That's what Alex Rivera does best. Today, *Midnight Secrets* launches – his most twisted psychological thriller yet.  

Picture this: a quiet suburb where neighbors hide horrors behind perfect lawns. Sarah, a single mom, uncovers her best friend's diary... and it names her as the killer. Twists you'll never see coming, stakes that hit home, and that Alex Rivera gut-punch ending.  

Why grab it now? Launch week only: 40% off ebook ($2.99 instead of $4.99), plus free bonuses – Alex's "Thriller Plotting Toolkit" (worth $27) and exclusive audio snippet. Over 5,000 pre-orders already, but stock's limited on paperback.  

This isn't just a read; it's the escape you crave after a long day. Alex poured his soul into this – based on real whispers from his own life.  

Ready to dive in?  

[Word count: 178]  

**CTA BUTTON TEXT:** Get Midnight Secrets Now  

**POST-CTA:** Instant access + bonuses waiting for you.  

---

**EMAIL #2: Day 3**  
**SUBJECT LINE:** Readers are obsessed with Midnight Secrets  
**PREVIEW TEXT:** "Best twist ever!" – see why (39 chars)  
*A/B Option: "Early buzz on Alex's thriller"*

**HEADER:** What Readers Are Saying Already  

**BODY:**  
[First Name], quick update – *Midnight Secrets* is blowing up just days after launch.  

Thought you'd want to hear the real reactions:  
⭐ "Mind blown. Couldn't sleep!" – Lisa K.  
⭐ "Twists had me yelling at my Kindle." – Mike T.  
⭐ "Alex outdid himself. 5 stars." – Sarah L.  

Barnes & Noble picked it for their thriller spotlight, and it's climbing Amazon's charts. Early readers say it's Alex's best – sharper suspense, deeper characters than *Shadow Lies*.  

Still at launch pricing: $2.99 ebook + bonuses. But the deal fades soon. If you've been eyeing a gripping read that sticks with you, this is it. No fluff, pure adrenaline.  

One click gets you in on the hype.  

[Word count: 162]  

**CTA BUTTON TEXT:** Claim Your Copy Today  

**POST-CTA:** Join thousands unraveling the secrets.  

---

**EMAIL #3: Day 7**  
**SUBJECT LINE:** Last day for Midnight Secrets deal  
**PREVIEW TEXT:** 40% off ends tonight – don't miss (41 chars)  

**HEADER:** 24 Hours Left: Lock In Your Launch Deal  

**BODY:**  
Hey [First Name],  

Launch week's wrapping up, and with it, the 40% ebook discount ($2.99) + bonuses. Tomorrow, price jumps to $4.99.  

*Midnight Secrets* is surging – top 100 in thrillers, rave reviews pouring in. Readers love how it mirrors those uneasy vibes in everyday life: trust no one, question everything.  

Missed it so far? No sweat – still time for the toolkit, audio teaser, and that unputdownable story. Perfect for your commute or weekend unwind.  

This is your last shot at the steal. Alex appreciates every reader who jumps in now.  

[Word count: 152]  

**CTA BUTTON TEXT:** Grab It Before Price Rises  

**POST-CTA:** Bonuses expire at midnight.  

---

**EMAIL #4: Week 3**  
**SUBJECT LINE:** Why Midnight Secrets haunts you  
**PREVIEW TEXT:** The real reason it's sticking (38 chars)  

**HEADER:** The Truth Behind Midnight Secrets  

**BODY:**  
[First Name], been a bit since launch – *Midnight Secrets* still dominating my thoughts (and charts). Here's why this book matters more than your average thriller.  

Alex didn't just plot twists; he dissected trust. Sarah's story? Pulled from psych studies on hidden traumas and gaslighting. In a world of fake news and ghosted friendships, it hits raw: who do you really know?  

Deeper layers: themes of motherhood under pressure, suburbia as a cage. Readers email Alex saying it sparked tough convos. Not escapism – revelation. 250+ reviews averaging 4.8 stars.  

Ebook's full price now, but audiobook drops next week. If thrillers that linger are your jam, this delivers.  

Worth your time?  

[Word count: 168]  

**CTA BUTTON TEXT:** Read Midnight Secrets  

**POST-CTA:** Discover what everyone's whispering about.  

---

**EMAIL #5: Month 2**  
**SUBJECT LINE:** Still thinking about that thriller?  
**PREVIEW TEXT:** Midnight Secrets waiting for you (37 chars)  

**HEADER:** One Last Nudge on Midnight Secrets  

**BODY:**  
Hey [First Name],  

Month since launch – *Midnight Secrets* hit bestseller lists and sparked book club debates. If it slipped your radar, no hard feelings.  

Quick recap: edge-of-seat psych thriller with diary secrets, betrayal, and chills. Now with audiobook (narrated by Alex himself) and paperback in stores. Readers call it "unforgettable."  

Life got busy? This is your low-commitment thrill – short chapters, massive payoff. Perfect reset button.  

If yes, hit below. If not, catch you on the next one.  

[Word count: 154]  

**CTA BUTTON TEXT:** Start Reading Now  

**POST-CTA:** Your next obsession starts here.  

---

**EMAIL #6: Day 10 (Buyers Only) – Review Request**  
**SUBJECT LINE:** Loved (or hated) Midnight Secrets?  
**PREVIEW TEXT:** Quick review means the world (36 chars)  

**HEADER:** Help Alex Reach More Readers  

**BODY:**  
[First Name], thanks for grabbing *Midnight Secrets* – hope it kept you up!  

Your thoughts? Honest review on Amazon or Goodreads skyrockets visibility (algo magic). Even "Meh" helps.  

Alex reads every one – fuels the next book. 2 minutes tops.  

Paste your thoughts below?  

[Word count: 158 – includes PS with direct links]  

**CTA BUTTON TEXT:** Leave Your Review  

**POST-CTA:** Your words make bestsellers happen.