## OBJECTIVE
Drive 10,000 verified sales of "The Digital Nomad's Guide to Freedom" by Alex Rivera (non-fiction guide on remote work lifestyles, targeting burnt-out professionals seeking location independence) via Amazon Kindle and paperback within 90 days post-launch, measured by KDP sales dashboard rankings in Travel/Lifestyle category top 100.

## TARGET AUDIENCE
- **Primary segment**: Millennials/Gen Z (25-40 years old), 60% male/40% female, professionals in tech/marketing (household income $60K-$120K), active on TikTok (daily users) and LinkedIn (weekly posters), in "consideration" buying stage (aware of remote work burnout via podcasts like Tim Ferriss, but not committed to lifestyle change).
- **Key insight**: They need to see authentic "day-in-the-life" transformations from corporate grind to nomad freedom (e.g., beach laptop setups) to feel the emotional pull of FOMO and empowerment, triggering impulse pre-orders.

## TACTICAL PLAN
- **STEP**: Build TikTok landing page with pre-order link, embedded KDP buy button, email opt-in for "Nomad Starter Kit" PDF teaser (first chapter + packing checklist).  
  **OWNER**: Agency  
  **TIMELINE**: Week 1 (pre-launch phase)  
  **TOOL/PLATFORM**: Carrd.co for page, Linktree integration, Amazon KDP affiliate links.

- **STEP**: Produce and schedule 30-day TikTok content calendar: 15 "before/after" duets with user pain points (e.g., "9-5 desk vs. Bali cafe"), 10 author hooks (Alex sharing visa hacks), 5 challenge calls ("#NomadFreedomChallenge: Share your escape plan").  
  **OWNER**: VA (video editor)  
  **TIMELINE**: Weeks 1-4 (tease phase), daily posts Weeks 5-12 (launch + sustain)  
  **TOOL/PLATFORM**: TikTok Creator Studio, CapCut for editing, TrendTok for viral sound discovery.

- **STEP**: Run TikTok Spark Ads targeting "remote work" interests, $0.50-$1.00 CPM, A/B test 3 ad creatives (transformation video vs. testimonial vs. challenge invite), retarget landing page visitors.  
  **OWNER**: Agency  
  **TIMELINE**: Weeks 5-12 (launch phase), scale top performer after Week 6  
  **TOOL/PLATFORM**: TikTok Ads Manager, Pixel tracking via Google Tag Manager.

- **STEP**: Cross-promote top 5 TikTok videos to LinkedIn audience via author posts and 3 sponsored updates, linking to same landing page.  
  **OWNER**: Author  
  **TIMELINE**: Weeks 6-12 (amplify phase), post bi-weekly  
  **TOOL/PLATFORM**: LinkedIn Campaign Manager, Buffer for scheduling.

- **STEP**: Monitor and duet top 50 user-generated #NomadFreedomChallenge entries, repost 10 best to author's profile.  
  **OWNER**: VA  
  **TIMELINE**: Ongoing Weeks 5-12  
  **TOOL/PLATFORM**: TikTok analytics dashboard, Hootsuite for monitoring.

## CONTENT REQUIREMENTS
- **TikTok Hooks (15 pieces)**: 15-30 sec vertical video, 100-150 characters caption + trending audio/hashtags (#DigitalNomad #RemoteWorkFreedom), TikTok native; VA scripts, author films.
- **Ad Creatives (3 pieces)**: 15-sec edited videos from hooks, 50-char headline + CTA ("Pre-order now"), TikTok Ads format; Agency produces.
- **Landing Page Copy**: 400 words total (hero headline "Escape the 9-5 Grind", 3 testimonials, bullet benefits tied to book chapters like "Visa Hacks"), web-optimized; Agency writes.
- **Email Opt-in PDF**: 5-page teaser (Ch1 excerpt 1,500 words + checklist graphic), PDF format; Author provides excerpt, VA designs in Canva.
- **LinkedIn Posts (8 pieces)**: 200-word stories + video embed, professional tone linking nomad themes to career growth; Author writes.

## SUCCESS METRICS
- **TikTok Engagement Rate**: Measure via TikTok Analytics (views/likes/comments/shares ÷ impressions); Baseline: 2%, 90-day target: 8%.
- **Landing Page Conversions**: Measure opt-ins + direct sales via Google Analytics UTM tracking + KDP dashboard; Baseline: 1%, 90-day target: 5% (500 conversions).
- **Book Sales Volume**: Measure daily/weekly units sold via Amazon KDP Reports; Baseline: 0 (pre-launch), 90-day target: 10,000 units.

## RISK & MITIGATION
- **Risk 1: Low TikTok algorithm pickup due to ad fatigue**: Mitigation: Rotate 3 new creative sets every 14 days and seed organic posts from 5 micro-influencer collabs (1K-10K followers in travel niche).
- **Risk 2: Audience mismatch leading to low conversions**: Mitigation: Use TikTok pixel data to refine targeting weekly, excluding non-U.S./EU users without nomad visa interests.

## BUDGET ESTIMATE
$3,000-$6,500 (low/high); single biggest cost driver: TikTok Spark Ads spend ($2,500-$5,000 at $0.50 CPM for 10M impressions).