## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Bold graphic with a question mark overlay on a stack of bestselling books crumbling into dust.  
- **CAPTION:** Ever poured your soul into a book, only to watch it vanish in the Amazon abyss? 😩 You're not alone—90% of books sell fewer than 100 copies. Here's the fix.  
  #BookMarketing #AuthorLife #IndieAuthor  
- **CTA:** Comment your biggest launch fear below.

### Post 2
- **POST TYPE:** Story  
- **VISUAL NOTE:** Carousel of before/after sales charts for a client's thriller novel, with glowing review screenshots.  
- **CAPTION:** Sarah's debut mystery? Crickets at launch. We ran targeted IG ads + TikTok hooks. Result: 5K sales in week 1. 📈 Her story: "I was skeptical until the royalties hit." Swipe for proof.  
  #BookLaunch #AuthorSuccess #MarketingTips  
- **CTA:** DM "STORY" for her full case study.

### Post 3
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Photo of team whiteboard session with book covers, sticky notes, and coffee mugs scattered around.  
- **CAPTION:** Inside our war room: Plotting a romance author's 6-figure launch. Step 1: Nail the reader avatar. Step 2: Flood TikTok with thirst traps (metaphorical ones). ☕📚 What's your book's "avatar"?  
  #BehindTheScenes #BookMarketingAgency #AuthorTips  
- **CTA:** Save this for your next brainstorm.

### Post 4
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Elegant minimalist graphic with quote in serif font over a misty forest backdrop (nod to fantasy genre).  
- **CAPTION:** "Marketing isn't selling your book—it's selling the escape." – Crimson Leaf Playbook  
  Because readers buy feelings, not pages. 💫  
  #AuthorQuotes #BookMarketing #WritingCommunity  
- **CTA:** Tag an author who needs this reminder.

### Post 5
- **POST TYPE:** CTA  
- **VISUAL NOTE:** Eye-catching button graphic saying "Book Your Free Audit" with book stack and upward arrow.  
- **CAPTION:** Your book's sales page is bleeding money. Fix it in 15 minutes with our free audit. Spots for 5 authors this week only. ⏰  
  #BookPromotion #IndiePublishing #AuthorMarketing  
- **CTA:** Link in bio to claim yours.

### Post 6
- **POST TYPE:** Review Amplification  
- **VISUAL NOTE:** Screenshot of 5-star Goodreads review with animated stars exploding around it.  
- **CAPTION:** "Crimson Leaf turned my flop into a bestseller—10/10!" – Indie Author, Sci-Fi Thrillers  
  We amplified her reviews into 20K impressions. Your turn? ⭐⭐⭐⭐⭐  
  #BookReviews #AuthorJourney #MarketingWins  
- **CTA:** Share your best review in comments.

### Post 7
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Split-image: Left side sad author at desk, right side yacht (symbolizing success).  
- **CAPTION:** Authors: Stop treating marketing like a dirty word. What if one email sequence sold 1K books? It did for our last client. Ready to learn how? 🚀  
  #BookSales #AuthorBusiness #IndieAuthors  
- **CTA:** Like if you're guilty of skipping marketing.

### Post 8
- **POST TYPE:** Story  
- **VISUAL NOTE:** Video still of author unboxing "bestseller" stickers on their books.  
- **CAPTION:** From zero pre-orders to #1 in category. How? Our 30-day launch blueprint. "It felt like magic," says client #47. Watch the full story in highlights. ✨  
  #LaunchStrategy #Bestseller #BookMarketingTips  
- **CTA:** Follow for more client wins.

### Post 9
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Time-lapse graphic of ad creative being designed on screen.  
- **CAPTION:** Day in the life: A/B testing 12 ad hooks for a cozy mystery. Winner? The one with the killer first line. Test yours free. 🧪  
  #AdStrategy #BookAds #MarketingAgency  
- **CTA:** Reply "TEST" for the template.

### Post 10
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Handwritten-style quote on vintage paper with ink quill.  
- **CAPTION:** "Your book deserves a launch that matches its brilliance." – Don't let it fade.  
  #WritingQuotes #AuthorMotivation #PublishAndThrive  
- **CTA:** Bookmark and share with a writer friend.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds):** "Your book sold 12 copies? Here's why." (on-screen text, dramatic music drop)  
- **VIDEO CONCEPT:** Quick cuts: Sad book stats → swipe to agency dashboard showing sales spike → author dancing with royalty check → text overlays with "TikTok hooks + FB ads = 10x sales."  
- **CTA:** "Duet your launch fail—I'll fix it! Link in bio."

### Concept 2
- **HOOK (first 3 seconds):** "Steal this book hook!" (zoom on text: "She woke up dead.")  
- **VIDEO CONCEPT:** Me (Zara) acting out 3 reader-grabbing hooks for different genres, with book pages flipping and sales numbers popping up. End with "Tested on 50 authors."  
- **CTA:** "Comment your genre for a custom hook!"

### Concept 3
- **HOOK (first 3 seconds):** "Bestseller secret? Not talent." (split-screen fail vs. win)  
- **VIDEO CONCEPT:** Montage of "wrong" marketing (boring posts) vs. "right" (viral Reels, ads), with green check/red X stamps and client testimonial audio.  
- **CTA:** "Save & follow for weekly hacks. DM 'HACK'."

### Concept 4
- **HOOK (first 3 seconds):** "Authors: This email made $20K." (cash rain effect)  
- **VIDEO CONCEPT:** Screen record of email sequence deploy → live sales notifications pinging → reveal the 3-line template. Upbeat music builds to cheers.  
- **CTA:** "Reply 'EMAIL'—get the template free."

### Concept 5
- **HOOK (first 3 seconds):** "Indie author to 6-figures: Real talk." (raw interview clip)  
- **VIDEO CONCEPT:** Client testimonial stitch: Before/after footage, key tactics listed (Reels, ARC lists, ads), end with transformation pose.  
- **CTA:** "Tag your author bestie. Audit link in bio."

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE:** 90% of books fail to break 100 sales. Here's the data-backed pivot.  
- **BODY:** Indie authors face a brutal reality: Launch day hype fades fast without strategy. Our analysis of 200+ campaigns shows targeted social proof drives 7x uplift in week 1 sales.  

  Focus on micro-audiences first—genre superfans on TikTok convert 40% higher than broad blasts.  

  Case: A debut fantasy author hit #1 Hot New Releases with $2K ad spend. Replicable blueprint inside.  

  Value without the vendor pitch: Audit your last launch against our 5 metrics.  
- **CTA:** Connect and DM "AUDIT" for the checklist.

### Post 2
- **HEADLINE:** Why your book blurb repels buyers (and the 3-line fix).  
- **BODY:** Blurbs aren't summaries—they're sales letters. Poor ones tank conversions by 60%, per our A/B tests.  

  Hook with stakes, amplify desire, close with proof. Example from a thriller client: Sales doubled post-rewrite.  

  Pro tip: Test on Goodreads polls before launch.  

  Authors and publishers: This shifts your funnel from leak to profit.  
- **CTA:** Comment your blurb's first line—I'll critique one per post.

### Post 3
- **HEADLINE:** TikTok turned a cozy mystery into 50K sales. The playbook.  
- **BODY:** Short-form video isn't optional for books—it's oxygen. We scripted 15 Reels for one client; top performer: 1M views, 12% click-through.  

  Formula: 3-sec hook + genre trigger + swipe CTA. Scales to ads seamlessly.  

  ROI: $4 back per $1 spent.  

  For publishers scaling catalogs, this compounds.  
- **CTA:** Message "PLAYBOOK" for the swipe file.

### Post 4
- **HEADLINE:** ARC lists aren't lists—they're launch rockets. Build one right.  
- **BODY:** 80% of bestsellers leverage advance readers. Mistake: Cold outreach. Win: Nurture via value (free hooks, genre tips).  

  Our method grew one list to 2K engaged reviewers, yielding 300+ launch reviews.  

  Timeline: 60 days pre-pub. Tools inside.  

  Hybrid authors: This funds your next book.  
- **CTA:** Follow and reply "ARC" for the 7-day starter guide.

### Post 5
- **HEADLINE:** Ad fatigue killed your last campaign. Spot it in 3 charts.  
- **BODY:** Fatigue hits at CPM spikes >20%. Refresh creatives weekly, per 50-client data.  

  Pivot: User-gen content + dynamic hooks. Client result: 3x ROAS sustained 90 days.  

  Metrics that matter: Not likes—lifetime value.  

  Agency leaders: Benchmark your teams here.  
- **CTA:** Share your latest ROAS in comments.

## TWITTER/X THREAD (1 thread, 8 tweets)

- **Tweet 1:** Authors: Your book launch is a sprint disguised as a marathon. Most crash at mile 1. Why? No hook. Thread: 7 tactics that 10x'd a debut's sales. 1/8  
- **Tweet 2:** 1. Blurb as weapon: Stakes > summary. "He trusted the wrong ally—and the world ended." Test 3 versions on Reddit. Clicks up 45%. 2/8  
- **Tweet 3:** 2. TikTok takeover: 3-sec hook = genre fantasy. "Swipe if you crave forbidden magic." 1M views → 5K pre-orders. Free script in replies. 3/8  
- **Tweet 4:** 3. ARC army: Don't beg reviews—trade value. "Free hook templates for honest feedback." Grew to 1.5K in 30 days. 4/8  
- **Tweet 5:** 4. FB/Amazon ads: Audience = superfans, not "book lovers." ROAS hit 8x. Budget: Start $50/day. 5/8  
- **Tweet 6:** 5. Email sequence: Day -7 to +7. Tease → launch → nurture. One client: $15K from 800 subs. Template link 👇 6/8  
- **Tweet 7:** 6. Social proof loop: Amplify top reviews into Reels. Momentum snowballs. 7. Track everything—pivot fast. Data > gut. 7/8  
- **Final tweet:** These built a 6-figure launch. Your book next? DM "LAUNCH" for free 15-min audit. No fluff, just results. Follow @CrimsonLeafMkt for more. 8/8