## OBJECTIVE
Achieve 5,000 unit sales of "Unleash Your Inner Warrior" (self-help book by Jane Doe on personal empowerment for mid-career women) on Amazon within 90 days, measured by KDP dashboard sales reports, representing a 10x lift from the author's current 500-copy quarterly baseline.

## TARGET AUDIENCE
- **Primary segment**: Women aged 30-50, professionals in corporate jobs (e.g., managers, admins), active on Facebook and Instagram (80% daily usage), feeling overwhelmed and unfulfilled (emotional state: frustrated, seeking quick wins), in the awareness-to-consideration buying stage (browsing self-help content but not yet committed buyers).
- **Key insight**: They need to see authentic testimonials from relatable "everyday warriors" who transformed mundane routines into empowered lives, hear the promise of "3 daily rituals for reclaiming your power without quitting your job," and feel a surge of hope via visuals of women rising above chaos to evoke an emotional "this could be me" trigger leading to one-click Amazon purchase.

## TACTICAL PLAN
- **STEP**: Research and segment audience using Facebook Audience Insights; create 3 custom audiences (lookalikes of Jane Doe's email list, interests in "Brené Brown + career coaching," and behaviors like "frequent Amazon self-help buyers").
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Week 1 (pre-launch phase)
  - **TOOL/PLATFORM**: Facebook Ads Manager + Audience Insights
- **STEP**: Design and launch 5 ad sets: 2 video ads (author reading key excerpt), 2 carousel ads (3 rituals teaser + testimonials), 1 static image ad (book cover with "Reclaim Your Power" overlay); target CPC under $1.50, daily budget $100/set.
  - **OWNER**: Agency (VA executes under Leo supervision)
  - **TIMELINE**: Weeks 2-4 (launch phase)
  - **TOOL/PLATFORM**: Facebook Ads Manager + Canva for creatives + Amazon Attribution for tracking
- **STEP**: Set up Amazon Sponsored Products campaign with auto + manual targeting on keywords like "women empowerment book," "midlife career change," bidding $0.75 max; integrate Facebook pixels for retargeting site visitors.
  - **OWNER**: Author (with agency setup guide)
  - **TIMELINE**: Week 2 (launch phase)
  - **TOOL/PLATFORM**: Amazon Advertising Console + Facebook Pixel
- **STEP**: Run daily performance checks, A/B test headlines (e.g., "Stuck in a Rut?" vs. "Unlock Warrior Within"), pause underperformers (<0.5 ROAS), scale winners by 20% budget.
  - **OWNER**: Agency (Leo reviews weekly)
  - **TIMELINE**: Weeks 5-12 (optimization phase)
  - **TOOL/PLATFORM**: Facebook Ads Manager + Amazon Seller Central reports + Google Sheets for tracking
- **STEP**: Email nurture sequence to warm leads captured via Facebook Lead Ads (free chapter download), sending 5 emails tying back to book themes (Day 1: Ritual #1, Day 3: Testimonial, Day 7: Amazon buy link).
  - **OWNER**: VA
  - **TIMELINE**: Ongoing from Week 3 (engagement phase)
  - **TOOL/PLATFORM**: ConvertKit + Facebook Lead Ads

## CONTENT REQUIREMENTS
- **Video Ad Scripts** (3x): 15-30 second MP4 videos for Facebook/Instagram; 150 words max/script; author records reading empowerment excerpt + CTA "Grab on Amazon"; Leo writes, author records.
- **Carousel Ad Copy + Images** (2 sets x 4 cards): 100 characters/card headline + 200-word body total; Instagram/Facebook; images of diverse women (stock from Unsplash) + ritual infographics; VA designs in Canva, Leo writes copy.
- **Static Image Ad**: 1080x1080 PNG; 125-character headline/subheadline; Facebook; book cover overlay with badge "Bestseller in Empowerment"; Leo writes, VA creates in Canva.
- **Email Sequence Templates** (5x): HTML emails, 300 words each; ConvertKit; personalized with lead name, links to Amazon; Leo writes full copy.
- **Lead Magnet PDF**: 10-page "3 Warrior Rituals" teaser from book; 2,500 words; downloadable via ConvertKit; author provides excerpt, VA formats in Google Docs/Canva.

## SUCCESS METRICS
- **ROAS (Return on Ad Spend)**: Track revenue/sales from Facebook Pixel + Amazon Attribution divided by ad spend; baseline 1.5x, 90-day target 4x.
- **Conversion Rate**: Percentage of ad clicks to Amazon purchases via UTM tracking in Google Analytics; baseline 2%, 90-day target 5%.
- **Total Units Sold**: Direct count from KDP/Amazon Seller Central dashboard; baseline 500/quarter, 90-day target 5,000.

## RISK & MITIGATION
- **Risk 1**: High ad fatigue leading to rising CPCs after Week 4. **Mitigation**: Rotate 10+ creatives weekly and use dynamic ads in Facebook to auto-test variations based on engagement.
- **Risk 2**: Low email open rates from cold leads diluting sales funnel. **Mitigation**: Segment leads by engagement (e.g., video viewers only) and A/B test subject lines like "Your First Ritual Awaits" in ConvertKit for >25% opens.

## BUDGET ESTIMATE
$9,000-$15,000 (low/high for 90 days); single biggest cost driver: Facebook ad spend ($100/day x 90 days = $9,000 base, scaling to high end).