## OBJECTIVE
Achieve 10,000 verified pre-orders or first-week sales for "Echoes of Eternity" (sci-fi romance by Alex Rivera) via Amazon KDP and BookFunnel links within 90 days, measured by aggregated sales dashboard data.

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-44, active on TikTok (80% daily usage) and Instagram Reels, in the "dreamer" emotional state (seeking escapist romance amid busy lives/career stress), at the awareness-to-consideration buying stage (have read 5+ Kindle Unlimited romances in past 6 months).
- **Key insight**: They need to feel an instant emotional pull through short, teaser clips of the book's forbidden love trope (AI-human romance) paired with trending synthwave audio, evoking "what if my soulmate was forbidden?" to swipe up and claim a free sample chapter.

## TACTICAL PLAN
- **STEP**: Create and optimize 15 TikTok videos (15-30s each) using book excerpts overlaid with trending sounds like "Electric Love" remix; end with CTA to link in bio for free chapter via BookFunnel.
  - **OWNER**: Agency (Leo + VA editor)
  - **TIMELINE**: Days 1-7 (Phase 1: Launch)
  - **TOOL/PLATFORM**: CapCut for editing, TikTok Creator Tools for posting/scheduling.
- **STEP**: Run TikTok Ads targeting "BookTok" interests, romance sci-fi keywords, and lookalikes of Colleen Hoover fans; budget $0.50-$1.00 CPM, A/B test 3 ad creatives.
  - **OWNER**: Agency (ads specialist)
  - **TIMELINE**: Days 8-30 (Phase 2: Amplification), ongoing optimization weekly.
  - **TOOL/PLATFORM**: TikTok Ads Manager, Pixel integrated with BookFunnel for conversion tracking.
- **STEP**: Cross-post top 5 performing videos to Instagram Reels and Stories; collaborate with 10 micro-influencers (5k-20k followers in BookTok niche) for duets/reposts.
  - **OWNER**: Author + VA (outreach), Agency (content repurpose)
  - **TIMELINE**: Days 15-45 (Phase 3: Engagement), weekly reviews.
  - **TOOL/PLATFORM**: Later for scheduling, Aspire.io for influencer outreach.
- **STEP**: Set up email capture via BookFunnel landing page linked in all bios; nurture with 3-email sequence teasing plot twists and exclusive bonus novella.
  - **OWNER**: Agency (copywriter) + Author (review)
  - **TIMELINE**: Days 1-90 (ongoing)
  - **TOOL/PLATFORM**: BookFunnel for delivery, ConvertKit for email automation.
- **STEP**: Monitor and pivot: Weekly analytics review to kill underperformers (<1% CTR) and scale winners (scale budget 2x).
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Every Monday, Phases 1-4.
  - **TOOL/PLATFORM**: TikTok Analytics + Google Analytics (UTM-tagged links).

## CONTENT REQUIREMENTS
- **TikTok/Reels Videos (15 pcs)**: 15-30s MP4 video; 100-150 characters overlay text; TikTok/Instagram; Agency VA edits, Author provides raw excerpts.
- **BookFunnel Landing Page**: 500-word sales page with hero image, 3 teaser quotes, CTA button; desktop/mobile optimized; BookFunnel platform; Agency copywriter.
- **Email Sequence (3 emails)**: Email 1: 200 words welcome + chapter; Email 2: 150 words plot hook; Email 3: 100 words urgency pre-order push; ConvertKit HTML; Agency copywriter.
- **Influencer Outreach DM Template**: 50-word personalized script; DM format; TikTok/Instagram; VA.
- **Graphics (5 ad variants)**: 1080x1920 PNG with book cover + quote overlay; TikTok Ads; Canva; Agency designer.

## SUCCESS METRICS
- **Pre-Order/Sales Volume**: Track via Amazon KDP dashboard + BookFunnel reports; baseline 0, 90-day target 10,000 units.
- **Video Views-to-CTR**: TikTok Analytics (views with link clicks / total views); baseline 0.5%, 90-day target 3%.
- **Email Open-to-Conversion Rate**: ConvertKit dashboard (pre-orders from tracked links / opens); baseline 2%, 90-day target 10%.

## RISK & MITIGATION
- **Risk 1: Algorithm suppression from low initial engagement**: Seed 50 organic posts from author's + agency's accounts in first 48 hours using TikTok's "Promote" feature to bootstrap visibility.
- **Risk 2: Influencer no-shows or low ROI**: Pre-qualify via Aspire.io performance scores (>5% engagement rate) and pay only post-performance (affiliate links).

## BUDGET ESTIMATE
$2,500-$5,000 (low: organic-heavy; high: full ad scaling); single biggest cost driver: TikTok Ads ($2,000 at $0.75 CPM for 3M impressions).