## OBJECTIVE
Generate 10,000 verified pre-orders for "Whispers in the Dark" (paranormal romance by debut author Elena Voss) on Amazon within 90 days of launch, measured via Amazon KDP dashboard sales reports, equating to a #1 ranking in Amazon's Paranormal Romance New Releases category.

## TARGET AUDIENCE
- **Primary segment**: Women 18-34, avid BookTok users on TikTok (80% of time spent), in the interest/awareness buying stage, currently feeling a mix of escapism-seeking excitement and FOMO from viral romance tropes like enemies-to-lovers with supernatural twists.
- **Key insight**: They need short, immersive teaser videos showing steamy tension between the brooding vampire anti-hero and the fierce human protagonist to evoke "one-click must-read" urgency, tapping into their desire for addictive, trope-filled escapism amid daily stress.

## TACTICAL PLAN
- **STEP**: Research and build TikTok lookalike audiences based on top-performing BookTok creators (e.g., @bookstagramromance, @tiktokbookclub) and hashtags (#ParanormalRomance, #VampireBooks, #BookTok).
  - **OWNER**: Agency
  - **TIMELINE**: Days 1-3 (Pre-launch phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager
- **STEP**: Produce and schedule 15 teaser videos (15-30s each) featuring AI-generated clips of vampire romance scenes synced to trending audio (e.g., "Dark Paradise" by IGOR), ending with Amazon pre-order link in bio/caption.
  - **OWNER**: VA (with agency oversight)
  - **TIMELINE**: Days 4-7 (Pre-launch phase)
  - **TOOL/PLATFORM**: CapCut for editing, TikTok Creator Tools for scheduling
- **STEP**: Launch TikTok Spark Ads boosting top organic videos, with $0.50-$1.00 CPM bids targeting 1M impressions, retargeting video viewers with pre-order carousel ads.
  - **OWNER**: Agency
  - **TIMELINE**: Days 8-30 (Launch phase), ongoing optimization weekly
  - **TOOL/PLATFORM**: TikTok Ads Manager
- **STEP**: Cross-promote via BookFunnel group promo with 5 similar paranormal romance authors, offering free novella excerpt to build email list of 2,000 subscribers.
  - **OWNER**: Author (agency coordinates)
  - **TIMELINE**: Days 31-60 (Post-launch momentum phase)
  - **TOOL/PLATFORM**: BookFunnel
- **STEP**: Run Amazon Sponsored Products ads on pre-order keywords ("vampire enemies to lovers romance", "paranormal romance 2024") with auto + manual campaigns, allocating 70% budget to top ASINs.
  - **OWNER**: Agency
  - **TIMELINE**: Days 1-90 (Full campaign)
  - **TOOL/PLATFORM**: Amazon Advertising Console
- **STEP**: Monitor and A/B test 3 ad variations (e.g., video vs. static cover with quote overlay), pausing underperformers (<1.5% CTR) and scaling winners.
  - **OWNER**: Agency
  - **TIMELINE**: Weekly from Day 8 (Optimization phase)
  - **TOOL/PLATFORM**: TikTok Analytics + Amazon Reports

## CONTENT REQUIREMENTS
- **Teaser Video Scripts**: 15 x 20-word scripts (voiceover + on-screen text), TikTok format, VA writes with author approval.
- **Graphics for Ads/Carousels**: 10 x 1080x1920px images (book cover mockups with quote overlays like "He craved her blood... and her heart"), Canva templates, VA creates.
- **Email Capture Landing Page Copy**: 300-word page with excerpt embed + pre-order button, author themes (vampire redemption arc), agency writes, hosted on Linktree.
- **BookFunnel Promo Blurb**: 150-character description + cover image, highlighting "steamy vampire romance for Sarah J. Maas fans", author provides key phrases, agency polishes.
- **Amazon Ad Keywords List**: 50 long-tail keywords (e.g., "new paranormal romance vampire book"), 10-15 chars each, agency researches via Helium 10.

## SUCCESS METRICS
- **Pre-Order Sales**: Track daily via Amazon KDP dashboard; baseline: 0; 90-day target: 10,000.
- **TikTok Video Views**: Measure total views in TikTok Analytics; baseline: 0; 90-day target: 5 million.
- **Email List Growth**: Count new subscribers from BookFunnel/Linktree UTM links; baseline: author's existing 500; 90-day target: +2,000.

## RISK & MITIGATION
- **Risk 1**: Algorithm changes deprioritize ads amid TikTok's evolving For You Page. **Mitigation**: Allocate 20% budget to organic influencer collabs with 3 micro-BookTokers (10k-50k followers) for authentic boosts.
- **Risk 2**: Pre-order fatigue from saturated romance category. **Mitigation**: Segment audiences by trope interest (e.g., "fated mates" vs. "enemies-to-lovers") and refresh creatives bi-weekly with user-generated content polls.

## BUDGET ESTIMATE
$4,000-$7,500 (low/high); single biggest cost driver: TikTok ad spend ($3,000-$5,000 for 5M impressions at $0.75 avg. CPM).