## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Bold graphic with a question overlay on a stack of unsold books fading into a bestseller list.  
- **CAPTION:** Ever poured your soul into a book, only to watch it collect digital dust? 😩 You're not alone—90% of indie authors sell under 250 copies. But what if one tweak changed everything?  
  #BookMarketing #IndieAuthor #AuthorTips  
- **CTA:** Comment your biggest sales struggle below.

### Post 2
- **POST TYPE:** Story  
- **VISUAL NOTE:** Carousel of before/after book covers with sales graph spiking upward.  
- **CAPTION:** Sarah's fantasy debut flopped at 47 sales in month one. We redesigned her cover, targeted TikTok ads to genre fans, and scripted Reels that hooked 50k views. Result? 5k copies in 90 days. Her story is your blueprint. 📈✨  
  #AuthorSuccess #BookLaunch #IndiePublishing  
- **CTA:** Swipe up to DM "STORY" for her full case study.

### Post 3
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Photo of our team brainstorming around a whiteboard covered in book promo ideas and coffee mugs.  
- **VISUAL NOTE:** Candid shot of Zara typing on laptop in a cozy office with book mockups pinned to the wall.  
- **CAPTION:** Peek inside our war room: Mapping ad funnels for a thriller author's launch. No fluff—just data-driven hooks that convert scrolls to sales. What's your next book's genre? ☕📝  
  #BehindTheScenes #BookMarketingAgency #CrimsonLeafMarketing  
- **CTA:** Tag a writer friend who needs this.

### Post 4
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Elegant text overlay on a misty forest background: "Marketing isn't optional—it's your book's oxygen."  
- **CAPTION:** "Marketing isn't optional—it's your book's oxygen." – Zara, Crimson Leaf Marketing  
  We breathe life into launches so your words reach readers who need them. 💨📚  
  #AuthorQuote #BookMarketingTips #WriteToPublish  
- **CTA:** Save this for your next launch checklist.

### Post 5
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Time-lapse video still of A/B testing ad creatives on a screen.  
- **CAPTION:** Testing 12 ad variations live: Which one pulls 3x clicks for romance authors? Spoiler: The one with emotional hooks over pretty covers. Watch us iterate in real-time. 🔄🎥  
  #AdTesting #BookAds #IndieAuthorLife  
- **CTA:** DM "TEST" for our free ad swipe file.

### Post 6
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Minimalist black-and-white graphic with bold quote and subtle book stack icon.  
- **CAPTION:** "Your book deserves readers who obsess—not a shelf gathering dust." – Crimson Leaf Team  
  We've turned 100+ hidden gems into bestsellers. Ready for yours? 🔥  
  #MotivationMonday #AuthorJourney #BookPromo  
- **CTA:** Like if this hits home.

### Post 7
- **POST TYPE:** Review Amplification  
- **VISUAL NOTE:** Screenshot of 5-star client review with glowing star emojis and book cover.  
- **CAPTION:** "Crimson Leaf took my sales from 100 to 10k—game-changer!" – Indie Author, Sci-Fi Thriller  
  Don't take our word: Hear how we amplified her launch with targeted Reels and Amazon ads. ⭐⭐⭐⭐⭐  
  #ClientWins #BookMarketingSuccess #TestimonialTuesday  
- **CTA:** Comment "REVIEW" for more stories.

### Post 8
- **POST TYPE:** CTA  
- **VISUAL NOTE:** Eye-catching button graphic saying "Book Free Audit" over a rising sales chart.  
- **CAPTION:** Stuck at <500 sales? Our 15-min book audit reveals your top 3 leaks—and fixes. No sales pitch, just strategy. Spots filling fast. ⏰  
  #FreeAudit #AuthorHelp #MarketYourBook  
- **CTA:** DM "AUDIT" to claim yours.

### Post 9
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Split-image: Sad author at empty desk vs. celebrating with champagne and sales notifications.  
- **CAPTION:** What separates 50 sales from 5,000? Not talent—targeting. Most authors shout into the void. We aim arrows. 🏹📖  
  #BookSales #IndieAuthors #MarketingHack  
- **CTA:** Share your sales goal in comments.

### Post 10
- **POST TYPE:** Review Amplification  
- **VISUAL NOTE:** Video testimonial clip thumbnail with client holding their book.  
- **CAPTION:** "From zero buzz to #1 in my category—thanks to Crimson Leaf's social blitz!" – Romance Author  
  3 months, custom Reels, IG ads, and a Thread that went viral. Your turn? 🎉  
  #SuccessStory #BookLaunchTips #AuthorCommunity  
- **CTA:** Follow for weekly wins like this.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds):** "Authors: Selling 100 copies? Here's the fix." (on-screen text flashes sales numbers)  
- **VIDEO CONCEPT:** Quick-cut montage of "wrong" generic posts vs. our targeted Reels with views exploding; end with before/after sales graph. Upbeat music.  
- **CTA:** "DM 'REEL' for your free script template!"

### Concept 2
- **HOOK (first 3 seconds):** "Why your book cover kills sales." (zoom on bad vs. good cover)  
- **VIDEO CONCEPT:** Side-by-side redesign reveal, stats pop up (e.g., +400% clicks), author reaction cam, finger guns to camera.  
- **CTA:** "Comment your genre for cover tips!"

### Concept 3
- **HOOK (first 3 seconds):** "TikTok turned her book into a bestseller." (viral sound bite)  
- **VIDEO CONCEPT:** Client story reenactment: Author scrolls ignored, we drop Reel idea, views skyrocket; dance transition to sales confetti.  
- **CTA:** "Like for more case studies!"

### Concept 4
- **HOOK (first 3 seconds):** "3 ad mistakes authors make." (text countdown 3-2-1)  
- **VIDEO CONCEPT:** Rapid tips with red X's on mistakes, green checks on fixes; screen recordings of ad dashboards.  
- **CTA:** "Save & follow for the full guide!"

### Concept 5
- **HOOK (first 3 seconds):** "Want 10x book sales? Start here." (pointing at camera)  
- **VIDEO CONCEPT:** 60-sec funnel breakdown: Hook → Ad → Landing → Sale; animated graphics + real client metrics.  
- **CTA:** "DM 'FUNNEL' for your custom plan!"

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE:** Indie authors: 90% of launches fail due to one overlooked metric.  
- **BODY:** Clicks don't pay bills—conversions do. We've audited 200+ books and found most authors chase vanity metrics like likes, ignoring cart abandonment rates above 80%.  

  Our fix? Precision targeting: Genre-specific audiences on Meta and Amazon, paired with urgency-driven copy. One client saw a 47% drop in abandons, lifting sales 3x.  

  Value first: Track your own funnel this week. Tools like Hotjar reveal leaks fast.  

  Ready to scale?  
- **CTA:** Comment your biggest launch metric below.

### Post 2
- **HEADLINE:** Book covers aren't art—they're sales machines.  
- **BODY:** A compelling cover isn't subjective; it's data-backed. A/B tests across 50 romance titles showed emotional faces outperform abstracts by 320% in click-through.  

  We redesign with psychographics in mind: What triggers your reader's "must-buy" impulse? Paired with ads, this alone boosted one debut to 8k units.  

  Pro tip: Use PickFu for quick polls before investing.  

  Transform yours?  
- **CTA:** DM "COVER" for a free critique.

### Post 3
- **HEADLINE:** Reels outperform static posts 5:1 for book sales—here's proof.  
- **BODY:** Short-form video dominates discovery. We scripted 20 Reels for a sci-fi author, hitting 1M views and 12k sales. Secret? First 3 seconds hook with pain points, not pitches.  

  Framework: Problem (struggling sales) → Agitate (wasted time) → Solve (our strategy). Adapt for your genre.  

  Test one today—tools like CapCut make it free.  

  Need scripts?  
- **CTA:** Connect and message "REELS" for templates.

### Post 4
- **HEADLINE:** Amazon ads ROI: From break-even to 4x in 30 days.  
- **BODY:** Most authors burn cash on broad keywords. We niche down: Long-tail phrases like "cozy mystery for book clubs" yield 15% ACOS vs. 50% averages.  

  Layer with retargeting for cart abandoners. One thriller client recouped $10k ad spend in week two.  

  Audit your campaigns—free tools like Helium 10 flag waste.  

  Optimize now?  
- **CTA:** Book a 15-min strategy call via Calendly link in bio.

### Post 5
- **HEADLINE:** Why 1 viral thread = 2k book sales.  
- **BODY:** Threads build authority fast. Our 7-tweet series for a memoir author sparked 50k impressions, driving direct Amazon spikes. Structure: Hook → Value bombs → CTA.  

  No fluff—pure tactics like reader psychology and cross-promo.  

  Writers: Draft yours this week. Track with Bitly links.  

  Go viral?  
- **CTA:** Share your thread idea in comments.

## TWITTER/X THREAD (1 thread, 9 tweets)

- **Tweet 1:** Authors: Your book isn't selling because you're marketing to "everyone." Wrong audience = zero sales. Here's how we fix it in 7 steps. Thread 👇 #BookMarketing #IndieAuthor

- **Tweet 2:** Step 1: Nail your reader avatar. Not "book lovers"—think "busy mom craving 20-min thrillers." We survey 100+ per launch. Yours? #AuthorTips

- **Tweet 3:** Step 2: Ditch vanity posts. "New book out!" gets crickets. Hook with pain: "Tired of 50 sales? This tweak hit 5k." Test it. #BookLaunch

- **Tweet 4:** Step 3: Covers that convert. Data: Faces > landscapes (3x clicks). Our redesigns A/B tested = instant uplift. #IndiePublishing

- **Tweet 5:** Step 4: Reels rule. 3-sec hook: "Why your sales suck." We scripted one client's to 1M views → 10k units. Steal the format. #TikTokBooks

- **Tweet 6:** Step 5: Amazon ads on long-tail keywords. "Vampire romance enemies to lovers" > "romance." ACOS drops to 20%. #BookAds

- **Tweet 7:** Step 6: Retarget abandoners. 70% carts empty—hit 'em with urgency: "Last chance for launch price." 2x recovery. #AuthorMarketing

- **Tweet 8:** Step 7: Measure everything. Not likes—sales attribution. Tools like Google Analytics link social to Amazon. Iterate weekly. #WriteToSell

- **Final tweet:** These 7 steps turned flops to bestsellers for 100+ authors. Your book next? DM "THREAD" at @CrimsonLeafMktg for a free 15-min audit. No BS, just results. 📈 #BookMarketingAgency