## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Dramatic close-up of a bestseller list with a single book climbing the ranks, glowing spotlight effect.  
- **CAPTION:** Your book deserves the top spot. But 99% of authors never crack it. Here's the one tactic that changes everything... 🧵  
  #BookMarketing #AuthorTips #BestsellerStrategy  
- **CTA:** Comment "TOP" for the free tactic PDF.

### Post 2
- **POST TYPE:** Story  
- **VISUAL NOTE:** Before-and-after split image: left side sad author at empty book signing, right side packed event with fans.  
- **CAPTION:** She self-published her debut novel. Zero sales for months. Then we ran her Instagram ads. 6 weeks later: sold-out launches and 5-figure royalties. Real results, no fluff. What's your book's story? 📖✨  
  #IndieAuthor #BookLaunch #MarketingWins  
- **CTA:** DM "STORY" to audit your launch plan.

### Post 3
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Time-lapse of our team brainstorming on a whiteboard, sticky notes flying, coffee mugs everywhere.  
- **CAPTION:** Inside our war room: Turning "good books" into Amazon bestsellers. No magic—just data-driven hooks, targeted ads, and viral reels. Authors, this is how we do it.  
  #BehindTheScenes #BookMarketingAgency #AuthorLife  
- **CTA:** Save this post for your next strategy sesh.

### Post 4
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Elegant black text on cream background: "Marketing isn't optional—it's your book's oxygen." – Zara, Crimson Leaf.  
- **CAPTION:** "Marketing isn't optional—it's your book's oxygen."  
  In a sea of 2M+ books released yearly, visibility = survival. We handle the air supply so you write the next one. 💨📚  
  #AuthorQuote #BookMarketing #WriteMore  
- **CTA:** Tag an author who needs this reminder.

### Post 5
- **POST TYPE:** CTA  
- **VISUAL NOTE:** Bold graphic with arrow pointing to a "Free Book Marketing Audit" button mockup.  
- **CAPTION:** Stop guessing on TikTok trends or Amazon keywords. Get our FREE 7-point audit: ads, content, sales funnels. Tailored for your genre. Claim it now. 🚀  
  #FreeAudit #BookPromo #IndieAuthors  
- **CTA:** Click link in bio for your audit.

### Post 6
- **POST TYPE:** Review Amplification  
- **VISUAL NOTE:** Screenshot of 5-star Goodreads review with animated stars exploding around it.  
- **CAPTION:** "Crimson Leaf turned my fantasy series into a 4.8 Goodreads smash. Sales tripled overnight." – Author J.K.  
  Don't just write reviews—weaponize them. We amplify what readers love. ⭐⭐⭐⭐⭐  
  #BookReviews #AuthorSuccess #MarketingMagic  
- **CTA:** Share your best review below.

### Post 7
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Stunning cover reveal animation of a mystery thriller book emerging from shadows.  
- **CAPTION:** 80% of books flop on launch day. The fix? Pre-launch buzz that sells 1K+ copies Week 1. Steal our playbook...  
  #BookLaunchTips #ThrillerAuthors #PreOrderStrategy  
- **CTA:** Comment "PLAYBOOK" for the 5-step guide.

### Post 8
- **POST TYPE:** Story  
- **VISUAL NOTE:** Carousel: Author headshot → sales graph spiking → happy fans with books.  
- **CAPTION:** Romance author with 12 followers. We built her TikTok to 50K, drove 2K pre-orders. Now? Full-time writer. Your turn? 💕📈  
  #RomanceAuthors #TikTokForBooks #SuccessStory  
- **CTA:** Swipe up to book a 15-min call.

### Post 9
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Laptop screen showing ad dashboard with rising metrics, our logo watermark.  
- **CAPTION:** Real ad spend: $500 → 3K book sales. No waste, all ROI. Watch our dashboards light up for clients daily. Data doesn't lie. 📊🔥  
  #AdStrategy #BookAds #AgencyLife  
- **CTA:** Follow for weekly ad breakdowns.

### Post 10
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Minimalist graphic: "Your words deserve an audience." Over a blurred bookshelf.  
- **CAPTION:** "Your words deserve an audience."  
  We bridge the gap between page and reader with proven social funnels. Sci-fi, memoir, whatever—let's fill those seats. 👥  
  #AuthorJourney #BookMarketingTips #PublishStrong  
- **CTA:** DM "AUDIENCE" for a custom funnel idea.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds):** "Your book’s gathering dust? Watch this."  
- **VIDEO CONCEPT:** Quick cuts: Dusty book on shelf → swipe to ad running → sales notifications pinging → author dancing with royalty check. Upbeat music, text overlays with stats.  
- **CTA:** "Link in bio for your free audit—do it now!"

### Concept 2
- **HOOK (first 3 seconds):** "Authors: Stop this mistake NOW."  
- **VIDEO CONCEPT:** Me (Zara) pointing at camera, then split-screen of "Wrong" (boring post) vs "Right" (viral reel with hook), ending with book sales graph spike. Fast-paced, trending sound.  
- **CTA:** "Comment 'FIX' for the template."

### Concept 3
- **HOOK (first 3 seconds):** "From 0 to bestseller in 30 days?"  
- **VIDEO CONCEPT:** Testimonial-style: Actor as author shares "before" struggle, then "after" success with our clips (blurred client work), confetti effect at end.  
- **CTA:** "DM '30DAYS' to start yours."

### Concept 4
- **HOOK (first 3 seconds):** "TikTok secret for book sales."  
- **VIDEO CONCEPT:** Hand holding book, duets with popular BookTok trends, overlay text "Hook + Trend = Sales," quick demo of client reel going viral.  
- **CTA:** "Save and try this tonight!"

### Concept 5
- **HOOK (first 3 seconds):** "Why your Amazon page sucks."  
- **VIDEO CONCEPT:** Scroll mockup of bad vs optimized Amazon page, tips popping up (keywords, images), end with "We fix it" screen. Energetic transitions.  
- **CTA:** "Link in bio—optimize free."

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE:** Most authors waste 90% of their marketing budget on the wrong channels.  
- **BODY:** Data from 200+ indie launches shows Instagram Reels outperform Facebook ads by 4x for fiction genres.  

  Yet 70% still chase outdated tactics. At Crimson Leaf, we audit your stack first: TikTok for virality, LinkedIn for backlist authority, Amazon for conversions.  

  Result? Clients see 3-5x ROI in 90 days. No guesswork.  

  If your last campaign underperformed, the channel mismatch is likely culprit #1.  
- **CTA:** Message me "AUDIT" for a 15-min channel review.

### Post 2
- **HEADLINE:** Book launches fail 80% of the time—here's the hidden variable.  
- **BODY:** It's not the cover or blurb. It's pre-launch email momentum.  

  Top 1% authors build 1K+ engaged subscribers via lead magnets (free chapters, genre guides). We script these at 40% open rates.  

  One client: 0 list → 2.5K pre-orders. Scalable for non-fiction too.  

  Skip this, and your launch is DOA.  
- **CTA:** Connect and comment your genre for a free lead magnet idea.

### Post 3
- **HEADLINE:** Non-fiction authors: LinkedIn is your untapped goldmine.  
- **BODY:** While others grind BookTok, pros leverage thought leadership here.  

  We craft 5-post series that position you as the expert, driving 20-50 leads per thread. Case study: Business coach went from 200 to 5K monthly views.  

  Algorithm favors value—threads on "frameworks" crush promotional slogs.  

  Your expertise deserves C-suite eyes.  
- **CTA:** Share this if you've ignored LinkedIn—then DM for a profile audit.

### Post 4
- **HEADLINE:** The ad creative mistake killing your book sales.  
- **BODY:** Static covers convert at <1%. Dynamic hooks (author stories, reader pain) hit 5-12%.  

  Our A/B tests across 50 campaigns: Video testimonials outperform by 300%.  

  Budget $1K? Target lookalikes from top reviewers in your genre. Scale winners only.  

  Authors, test before you invest.  
- **CTA:** Book a 20-min ad teardown via Calendly link.

### Post 5
- **HEADLINE:** Scale your backlist: The 3-funnel system authors ignore.  
- **BODY:** Frontlist launches are sexy, but 70% of revenue is backlist.  

  Funnel 1: Evergreen content → Funnel 2: Retargeting → Funnel 3: Email upsells. Clients add $10K+/year passive.  

  Romance series? Box set promos. Memoirs? Webinar funnels.  

  Build once, profit forever.  
- **CTA:** Comment "FUNNELS" for the blueprint PDF.

## TWITTER/X THREAD (1 thread, 9 tweets)

- **Tweet 1:** Authors: Your book won't sell itself. But this 7-step social flywheel will. Thread: From 0 buzz to consistent 1K+ sales/mo. 🧵1/9  

- **Tweet 2:** Step 1: Niche down. "Books" is dead. Target "cozy mystery lovers" or "sci-fi dads." Tailor every post. Precision > spray-and-pray. 2/9  

- **Tweet 3:** Step 2: Hook-first content. First 3s must stop scrolls. "I sold 10K copies with zero budget" > "Check out my book." Test 10 variations. 3/9  

- **Tweet 4:** Step 3: Cross-post smart. IG Reels to TikTok, LinkedIn threads to X. Repurpose = 10x reach, zero extra work. Tools: CapCut + Later. 4/9  

- **Tweet 5:** Step 4: Run $5/day ads on winners. Target reader lists (Goodreads top reviewers). Scale at 2x ROAS. Data beats hope. 5/9  

- **Tweet 6:** Step 5: Build email FAST. Free chapter magnet → 30% opt-in. Nurture with "behind book" stories. Your owned audience. 6/9  

- **Tweet 7:** Step 6: Amplify reviews. UGC from ARC readers → social proof carousels. Turns browsers to buyers. 7/9  

- **Tweet 8:** Step 7: Iterate weekly. Kill flops, double down on hits. Our clients hit 5K/mo this way. Sustainable, not shiny. 8/9  

- **Final tweet:** Want the full checklist + audit? DM "FLYWHEEL" or click https://crimsonleafmarketing.com/audit. Authors only—let's launch yours. 🚀9/9