## OBJECTIVE
Drive 1,500 pre-orders of "Whispers of the Forgotten" (thriller mystery by Alex Rivera about a detective unraveling family betrayals) via TikTok-driven traffic within 90 days, tracked through unique Amazon pre-order links in video bios.

## TARGET AUDIENCE
- **Primary segment**: Women 30-50, U.S.-based mystery/thriller enthusiasts (read 5+ books/year per Goodreads data), active daily on TikTok (average 45min/session), in awareness-to-consideration buying stage, emotionally hooked by suspense and emotional family drama.
- **Key insight**: They need 15-second plot-twist teasers evoking "what if your family hid a murder?" to feel the urgent thrill of discovery, prompting bio-link clicks for pre-order instant gratification.

## TACTICAL PLAN
- **STEP**: Research and select 20 trending TikTok sounds/hashtags (#BookTok, #ThrillerBooks, #MysteryTwist) matching book themes; create content calendar for 3 posts/week.
  - **OWNER**: VA
  - **TIMELINE**: Days 1-3 (Pre-Launch Phase)
  - **TOOL/PLATFORM**: TikTok Creative Center, Google Sheets
- **STEP**: Produce 30 videos (10 teasers, 10 author behind-the-scenes, 10 user-generated style duets) using book excerpts for hooks like "The photo that shattered everything...".
  - **OWNER**: Agency
  - **TIMELINE**: Days 4-14 (Pre-Launch Phase)
  - **TOOL/PLATFORM**: CapCut (editing), iPhone 15 for filming
- **STEP**: Partner with 5 micro-influencers (10k-50k followers, 5%+ engagement in BookTok niche) for sponsored duets/reviews; send ARCs via BookFunnel.
  - **OWNER**: Author
  - **TIMELINE**: Days 15-30 (Launch Phase)
  - **TOOL/PLATFORM**: Aspire.io for influencer outreach, BookFunnel for ARC delivery
- **STEP**: Post videos M/W/F at 7PM EST (peak time per TikTok analytics); boost top 10 performers with $10/day ads targeting "mystery books" interests.
  - **OWNER**: VA
  - **TIMELINE**: Days 31-90 (Growth Phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager
- **STEP**: Monitor daily analytics; repost top videos to Instagram Reels for cross-promo; funnel traffic to author's Linktree with Amazon pre-order.
  - **OWNER**: Agency
  - **TIMELINE**: Ongoing, weekly reviews
  - **TOOL/PLATFORM**: Linktree, TikTok Analytics

## CONTENT REQUIREMENTS
- **Teaser Video Scripts (30 total)**: 15-30s script format (hook + cliffhanger + CTA "Pre-order now!"), 75 words max each, TikTok, VA writes then agency approves.
- **Graphics: Book Cover Overlays (10)**: 1080x1920px vertical images with twist quotes (e.g., "Blood ties or buried lies?"), Canva templates, Instagram/TikTok, agency designs.
- **Influencer Brief Template**: 1-page Google Doc with talking points (3 plot hooks, no spoilers, pre-order link), 300 words, email delivery, author writes.
- **Behind-the-Scenes Photo Series (10)**: 1080x1080px author writing desk/setup tying to family betrayal theme, smartphone shots, TikTok/Instagram, author provides raw images for agency edit in Lightroom.

## SUCCESS METRICS
- **TikTok Video Views**: Track total views in TikTok Analytics dashboard; baseline 0, 90-day target 500,000.
- **Link Clicks to Pre-Order**: Measure via Bitly custom shortlinks in bios; baseline 0, 90-day target 15,000.
- **Attributed Pre-Orders**: Count sales from unique Amazon Associate links; baseline 0, 90-day target 1,500.

## RISK & MITIGATION
- **Low initial engagement stalling algorithm push**: Mitigate by launching with 3 A/B test videos (varying hooks) on Day 4 and pivoting to winners based on 24-hour data.
- **Influencer no-shows or low performance**: Mitigate by securing contracts via Aspire.io with 50% upfront payment and 2 backups per slot.

## BUDGET ESTIMATE
$1,200 - $3,500 (low: VA + organic only; high: full ads + influencers); single biggest cost driver: $800-$2,500 in micro-influencer fees (5 at $150-$500 each).