## OBJECTIVE
Generate 10,000 verified pre-order clicks for "Eternal Flames" (YA fantasy romance by Alex Rivera, themes of forbidden love and elemental magic) via TikTok BookTok, achieving 5,000 actual pre-orders on Amazon within 90 days (success = $25,000 in tracked launch week revenue at $4.99 price point).

## TARGET AUDIENCE
- **Primary segment**: Females aged 16-24, active TikTok users (daily scrollers, 5+ hours/week), emotionally invested in YA fantasy/romance (e.g., fans of Sarah J. Maas or Rebecca Yarros), in awareness-to-consideration buying stage (have read 5+ similar books in past year but not pre-ordered this one yet).
- **Key insight**: They need to feel the "forbidden elemental romance rush" through fast-paced, visually hypnotic videos showing magic sparks + steamy tension clips, paired with "if you love ACOTAR, this enemies-to-lovers twist will hook you" hooks to trigger FOMO and immediate Amazon link clicks.

## TACTICAL PLAN
- **STEP**: Research and compile 50 BookTok influencer accounts (10k-100k followers, 5%+ engagement rate on fantasy content) matching audience via TikTok search ("YA fantasy book recs") + Influencer Marketing Hub database.
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Days 1-3 (Phase 1: Prep)
  - **TOOL/PLATFORM**: TikTok Creative Center + Influencer Marketing Hub
- **STEP**: Create and schedule 30 owned TikTok videos (15-30 sec each): 10 teasers (magic effects + quote pulls), 10 character aesthetics (Canva edits of AI-generated art), 10 "duet this if you're team fire/water" challenges.
  - **OWNER**: VA
  - **TIMELINE**: Days 4-10 (Phase 1: Prep)
  - **TOOL/PLATFORM**: CapCut for editing, TikTok app for posting (3x/week)
- **STEP**: Outreach to 50 influencers via DM/email with personalized pitch ("Your 'Fourth Wing' recap got 50k views—collab on Eternal Flames' dragon-free magic romance? Free ARC + 20% affiliate commission").
  - **OWNER**: Author + VA
  - **TIMELINE**: Days 11-20 (Phase 2: Activation)
  - **TOOL/PLATFORM**: TikTok DMs + Google Sheets tracker + Hunter.io for emails
- **STEP**: Launch paid TikTok Spark Ads boosting top 5 organic videos + influencer collabs, targeting "fantasy books" interests, 18-24 females, US/UK.
  - **OWNER**: Agency
  - **TIMELINE**: Days 21-90 (Phase 3: Scale), $0.50-$1.00 CPC cap
  - **TOOL/PLATFORM**: TikTok Ads Manager, pixel installed on author's Amazon pre-order page
- **STEP**: Monitor daily via TikTok Analytics + Amazon Seller Central; A/B test 2 ad creatives weekly (e.g., "Magic Kiss" vs. "Enemies Spark"); repost top performer.
  - **OWNER**: Agency
  - **TIMELINE**: Ongoing, weekly reports Days 30/60/90
  - **TOOL/PLATFORM**: TikTok Analytics + Google Analytics (UTMs on links)

## CONTENT REQUIREMENTS
- **Pre-order Link Graphic**: Square image (1080x1080px) with book cover, "Pre-order Eternal Flames NOW—unlock elemental romance secrets" overlay; 50 chars; TikTok/Instagram; VA designs in Canva.
- **Video Script Template (x30)**: 15-sec script—"Swipe up if forbidden fire/water love grips you like this [magic effect clip]. Eternal Flames drops soon! #BookTok #YAFantasy" (120 chars max); TikTok; Author approves, VA records.
- **Influencer Pitch Email/DM**: 150-word template with ARC download link, affiliate code (e.g., ETERNAL20 for 20% Amazon cut), custom hook based on their top video; Email/TikTok DM; Agency writes.
- **Challenge Hashtag Kit**: 5 editable CapCut templates (spark effects, text overlays for "TeamFire vs TeamWater"); ZIP file; TikTok; VA creates.
- **Weekly Report Template**: Google Slides (5 slides: metrics, top video, next actions); N/A; Agency.

## SUCCESS METRICS
- **Pre-order Clicks**: Track via TikTok Pixel + UTM links in bio/ads; baseline 0, 90-day target 10,000.
- **Conversion Rate**: Pre-order clicks to Amazon purchases via affiliate pixels; baseline 0%, 90-day target 50%.
- **Organic Reach**: TikTok video views from #EternalFlamesBookTok; baseline 0, 90-day target 1,000,000.

## RISK & MITIGATION
- **Risk 1**: Low influencer response rates delay momentum. **Mitigation**: Pre-qualify 100 backups and automate outreach with 3 follow-up DMs via Google Sheets script.
- **Risk 2**: Algorithm changes tank ad performance. **Mitigation**: Allocate 20% budget to organic challenges and pivot to Instagram Reels if CPC exceeds $1.50 by Day 30.

## BUDGET ESTIMATE
$3,000-$6,000 (low: organic-heavy; high: aggressive ads); single biggest cost driver: TikTok Spark Ads ($2,500-$4,500 at 5M impressions).