### Email Marketing Sequence: "Midnight Secrets" Launch by Harper Lane

**Book Overview (for context):** *Midnight Secrets* is a pulse-pounding psychological thriller about a woman uncovering her neighbor's dark past, blending twists, suspense, and emotional depth. Launch price: $0.99 (reg. $4.99, first week only). Bonus: Free exclusive short story prequel for launch buyers.

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**EMAIL #1: Launch Day**  
**SUBJECT LINE:** Hey, it's finally here  
**A/B Option:** Hey, your next page-turner dropped  

**PREVIEW TEXT:** Midnight Secrets is live – grab it now  

**HEADER:** Midnight Secrets is live – and it's calling your name  

**BODY:**  
Hey [First Name],  

Remember when I told you about *Midnight Secrets*? The thriller that's been keeping me up at night with its relentless twists? Well, it's officially launched today.  

Picture this: Sarah moves into a quiet suburban house, only to realize her charming neighbor is hiding something sinister. As she digs deeper, the line between paranoia and truth blurs – and the secrets she uncovers threaten everything she holds dear. It's got that unputdownable grip like *Gone Girl* meets *The Silent Patient*, but with my signature emotional punch that leaves you breathless.  

I've poured my soul into this one because I know you love stories that make you question everyone around you (even the ones you trust most). And right now, it's just $0.99 – down from $4.99 – but only for the first week. Plus, every launch buyer gets my exclusive prequel short story, *Shadows Before Midnight*, delivered straight to your inbox. No strings, just pure bonus suspense.  

This is the book you've been waiting for. Don't miss slipping into Sarah's world today.  

Your friend,  
Harper Lane  

*(Word count: 178)*  

**CTA BUTTON TEXT:** Get Midnight Secrets Now  
**POST-CTA:** Claim your $0.99 copy and free prequel before the price jumps.  

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**EMAIL #2: Day 3**  
**SUBJECT LINE:** Readers are already obsessed  
**A/B Option:** You won't believe these early reactions  

**PREVIEW TEXT:** "Couldn't put it down!" – real reader  

**HEADER:** Early readers are losing sleep over it  

**BODY:**  
Hey [First Name],  

Just three days in, and *Midnight Secrets* is already blowing minds. I had to share these reactions because they mirror exactly what I hoped you'd feel.  

"Harper Lane has done it again! Twists I never saw coming. Read it in one sitting." – Lisa T., ARC reader  

"Chilling, addictive, and so smart. That ending... wow." – Mark R., beta reader  

"This is the thriller I've craved all year. 5 stars already locked in." – Jenna K., early buyer  

These aren't bots – they're real people like you, racing through the pages and begging for more. Sarah's unraveling secrets hit hard because they're the kind we all suspect in our own lives but never confront.  

If you grabbed it at launch, I hope you're hooked too. Haven't yet? The $0.99 deal is still on, with your free prequel waiting.  

One click, and you'll join them.  

Your friend,  
Harper Lane  

*(Word count: 162)*  

**CTA BUTTON TEXT:** Snag It for $0.99  
**POST-CTA:** Join the obsessed readers and unlock your bonus story instantly.  

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**EMAIL #3: Day 7**  
**SUBJECT LINE:** Quick heads-up before it's gone  
**A/B Option:** Last call on that steal  

**PREVIEW TEXT:** $0.99 ends midnight tonight  

**HEADER:** Your last shot at launch pricing  

**BODY:**  
Hey [First Name],  

We're at day 7, and *Midnight Secrets* has rocketed up the charts – thanks to readers like you diving in. But here's the thing: the $0.99 launch price ends tonight at midnight. After that, it jumps back to $4.99.  

You've seen the buzz. You've heard the twists that keep coming. Sarah's story isn't just entertainment; it's a mirror to those nagging doubts we all have about the people closest to us. One wrong peek into the neighbor's window, and her life spirals – will yours as you read?  

Don't let this slip. Grab it now, get the free prequel *Shadows Before Midnight*, and join the thousands who've made it a bestseller launch.  

This is it – your final chance.  

Your friend,  
Harper Lane  

*(Word count: 152)*  

**CTA BUTTON TEXT:** Lock In $0.99 Now  
**POST-CTA:** Secure the deal and prequel before prices rise forever.  

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**EMAIL #4: Week 3**  
**SUBJECT LINE:** Why this story haunts me  
**A/B Option:** The real reason behind the secrets  

**PREVIEW TEXT:** What Midnight Secrets taught me  

**HEADER:** This book changed how I see my neighbors  

**BODY:**  
Hey [First Name],  

Three weeks post-launch, *Midnight Secrets* is still everywhere – readers emailing me non-stop. But I want to pull back the curtain: why does this story matter so much?  

It's not just thrills. Sarah starts like any of us: curious, a little bored, peeking where she shouldn't. But as secrets pile up – lies, betrayals, a hidden room that changes everything – it forces you to ask: What are *we* ignoring next door? In our hyper-connected world, we're more isolated than ever, trusting screens over faces. This book cracks that open, blending heart-racing suspense with a gut-punch reminder to look closer at life.  

I wrote it after my own "neighbor scare" – nothing deadly, but enough to spark endless what-ifs. Readers tell me it's therapeutic, terrifying, transformative. If you love books that linger (think Gillian Flynn vibes), this is it.  

No discount pressure – just the full story at regular price, with your prequel bonus if you're new.  

Dive deeper?  

Your friend,  
Harper Lane  

*(Word count: 198)*  

**CTA BUTTON TEXT:** Read Midnight Secrets  
**POST-CTA:** Experience the thriller that's reshaping how we trust those around us.  

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**EMAIL #5: Month 2**  
**SUBJECT LINE:** Still thinking about you  
**A/B Option:** Haven't forgotten about this  

**PREVIEW TEXT:** Midnight Secrets + new bonus awaits  

**HEADER:** One last nudge for the thriller you need  

**BODY:**  
Hey [First Name],  

It's been two months since *Midnight Secrets* launched, and it's still climbing charts with rave reviews. But I noticed you haven't jumped in yet – life gets busy, I get it.  

Quick reminder: Sarah's world of hidden doors and shattered trust is waiting. It's the perfect escape when real life feels too predictable. Now, I'm sweetening it for you: buy today, and get *not one* but *two* bonuses – the prequel *Shadows Before Midnight* PLUS a never-before-shared character interview unpacking the twists.  

No one's pressuring you, but this story has helped so many unwind those everyday suspicions we bury. "Life-changing read," one reviewer said. Could be yours too.  

Hit reply if you're grabbing it – I'd love to hear your take.  

Your friend,  
Harper Lane  

*(Word count: 168)*  

**CTA BUTTON TEXT:** Get It + Double Bonuses  
**POST-CTA:** Reclaim your thrill with exclusive extras made just for you.  

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**BONUS EMAIL #6: Day 10 (Review Request)**  
**SUBJECT LINE:** Loved it? Tell me (and the world)  
**A/B Option:** Your thoughts on Midnight Secrets?  

**PREVIEW TEXT:** One quick favor if you read it  

**HEADER:** Help Sarah's secrets spread  

**BODY:**  
Hey [First Name],  

If you've read *Midnight Secrets* (and I hope that twist-hit-you-like-a-truck ending floored you), can I ask one quick thing?  

Leave a review on Amazon or Goodreads. It takes 30 seconds, means everything to indie authors like me, and helps readers like you find their next obsession. Just be honest – raves, critiques, all welcome.  

Copy-paste this if it helps: "Harper Lane delivers non-stop suspense in *Midnight Secrets*. [Your thoughts here]."  

Your words fuel the next book. Thank you!  

Your friend,  
Harper Lane  

*(Word count: 112)*  

**CTA BUTTON TEXT:** Leave Your Review  
**POST-CTA:** Your feedback keeps the secrets alive for more readers.  

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**Sequence Notes:** This 6-email arc drives launches (1-3), builds value (4), re-engages (5), and nurtures reviews (6). Total focus: conversions with single CTAs. Optimized for open rates (curiosity-driven subjects) and mobile (short headers/bodies). Track opens/clicks for A/B tweaks. Let's crush this launch! – Zara, Crimson Leaf Marketing