## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Bold graphic with a question mark overlay on a stack of bestselling books against a dramatic red background.  
- **CAPTION:** Ever wonder why your book sits on the shelf while others climb charts? One overlooked tactic changes everything. 👀  
#BookMarketing #IndieAuthor #BestsellerSecrets #AuthorTips  
- **CTA:** Comment your book's genre below.

### Post 2
- **POST TYPE:** Story  
- **VISUAL NOTE:** Carousel of before/after sales graphs for a client's book launch.  
- **CAPTION:** Last month, indie author Sarah's thriller was lucky to sell 50 copies/week. We targeted niche reader groups on TikTok + IG. Result? 500+ sales in launch week. Her secret weapon: hyper-specific hooks. Swipe for proof. 📈  
#BookLaunch #AuthorSuccess #MarketingMagic  
- **CTA:** DM "STORY" for your free launch checklist.

### Post 3
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Photo of Zara at desk surrounded by book mockups, coffee, and strategy whiteboards.  
- **CAPTION:** Mornings at Crimson Leaf: Dissecting reader psychographics before coffee's even brewed. Today's puzzle—why romance readers ghost ads. Spoiler: It's the hook. ☕📚  
#BehindTheScenes #BookMarketingAgency #AuthorLife  
- **CTA:** Save this for your next brainstorm.

### Post 4
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Elegant text overlay quote on a minimalist bookshelf image.  
- **CAPTION:** "Marketing isn't selling your book—it's selling the escape it provides." – Zara, Crimson Leaf Marketing  
True for every genre. Which escape does YOUR book deliver?  
#AuthorQuotes #BookMarketingTips #WriteToPublish  
- **CTA:** Tag a writer friend who needs this.

### Post 5
- **POST TYPE:** CTA  
- **VISUAL NOTE:** Eye-catching button graphic saying "Audit Your Book's Visibility – Free".  
- **CAPTION:** Your book deserves more eyes. Our 5-min audit reveals hidden gaps in your Amazon page, socials, and ads. No fluff, just fixes. Ready? Link in bio. 🚀  
#FreeAudit #BookPromotion #IndieAuthors  
- **CTA:** Click link in bio now.

### Post 6
- **POST TYPE:** Review Amplification  
- **VISUAL NOTE:** Screenshot of 5-star review with starry overlay and book cover.  
- **CAPTION:** "Crimson Leaf turned my debut into a 4-figure launch. Game-changer." – Client J.K.  
We amplify voices like yours. What's YOUR launch goal? 🌟  
#BookReviews #AuthorTestimonial #MarketingWins  
- **CTA:** Share your biggest win in comments.

### Post 7
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Split-image: Sad empty cart vs. overflowing sales dashboard.  
- **CAPTION:** 90% of authors ignore this one platform for sales spikes. (Hint: Not Amazon.) Unlock it before competitors do. 💥  
#AuthorHacks #BookSales #MarketingStrategy  
- **CTA:** Guess in replies—winner gets a tip.

### Post 8
- **POST TYPE:** Story  
- **VISUAL NOTE:** Video still of book unboxing with sales ticker rising.  
- **CAPTION:** From zero buzz to sold-out preorders: How we used reader polls to nail cover design for a fantasy series. Polls predicted 300% more clicks. Your turn? 📖✨  
#SuccessStory #FantasyAuthors #BookCovers  
- **CTA:** DM "POLL" for poll templates.

### Post 9
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Inspirational graphic with typewriter and rising graph.  
- **CAPTION:** "Visibility beats talent every time in publishing." – Industry Stat  
Don't let great writing gather dust. We handle the rest.  
#PublishingTips #AuthorJourney #BookMarketing  
- **CTA:** Follow for daily tactics.

### Post 10
- **POST TYPE:** Review Amplification  
- **VISUAL NOTE:** Collage of client book covers with glowing review quotes.  
- **CAPTION:** "Doubled my list in 30 days—without spam." – Client testimonial carousel. Real results, no hype. Swipe to see. ⭐  
#ClientWins #EmailMarketing #AuthorGrowth  
- **CTA:** Book a 15-min call via link in bio.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds):** "Your book launch flopped? Watch this." (On-screen text flashes sales graph dropping.)  
- **VIDEO CONCEPT:** Quick cuts: Common mistakes (bad cover, no hooks), then "fix" with Crimson Leaf example—graph spikes. End with author high-fiving. Upbeat music.  
- **CTA:** "DM 'FIX' for your free checklist."

### Concept 2
- **HOOK (first 3 seconds):** "Secret Amazon hack authors miss." (Text: +200% sales?)  
- **VIDEO CONCEPT:** Screen record scrolling Amazon, pointing out keyword gaps, then optimized version. Voiceover explains in 15s, transition to client result.  
- **CTA:** "Comment your book title for a keyword tip."

### Concept 3
- **HOOK (first 3 seconds):** "TikTok sold 1K books—here's how." (Fast book flip animation.)  
- **VIDEO CONCEPT:** Duet-style: Viral reel example, break down hook/script/CTA. Recreate mini-version promoting a fake book.  
- **CTA:** "Save & follow for more virals."

### Concept 4
- **HOOK (first 3 seconds):** "Why your ads fail." (Red X over money burning.)  
- **VIDEO CONCEPT:** Puppet-master style: Show "bad ad" (boring), "good ad" (emotional hook). Stats pop up, end with real client ROI.  
- **CTA:** "Link in bio for ad teardown."

### Concept 5
- **HOOK (first 3 seconds):** "Bestseller formula in 60s." (Clock ticking.)  
- **VIDEO CONCEPT:** Numbered steps: 1. Niche, 2. Hooks, 3. Funnels. Visuals from whiteboard to live sales. Energetic delivery.  
- **CTA:** "DM 'FORMULA' to apply."

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE:** Most authors waste 80% of their marketing budget on broad targeting. Here's the niche pivot that works.  
- **BODY:**  
Indie authors often chase "book lovers" on ads, but that's like fishing in the ocean.  

We narrow to hyper-specific audiences—like "cozy mystery fans who love tea-time reads." One client saw CPC drop 40%, conversions rise 3x.  

Data from 50+ launches: Precision beats volume. Start with reader surveys on Goodreads.  

Your book's audience is smaller than you think—and hungrier.  
- **CTA:** Comment your genre for a custom audience idea.

### Post 2
- **HEADLINE:** Launch day sales flatline? The pre-launch email sequence you need.  
- **BODY:**  
Traditional launches rely on Amazon alone. Smart authors build anticipation.  

Week 1: Teaser excerpts to 500 subscribers.  
Week 2: Beta reader previews.  
Launch day: Exclusive bonuses.  

Result for a recent memoir client: 1,200 first-week sales, 25% repeat buyers.  

Templates available—proven across fiction/nonfic.  
- **CTA:** DM "EMAIL" for the sequence.

### Post 3
- **HEADLINE:** Book covers that convert: Data from 100 A/B tests.  
- **BODY:**  
Covers aren't art contests—they're sales machines.  

Key findings: High-contrast thumbnails outperform muted tones by 150% in click-throughs. Faces on romance? +30% engagement.  

We A/B test before print. One thriller client: Cover 2.0 boosted preorder velocity 4x.  

Audit yours against bestseller comps.  
- **CTA:** Share your cover link for feedback.

### Post 4
- **HEADLINE:** Why TikTok outperforms IG for genre fiction right now.  
- **BODY:**  
Short-form video algorithm favors discovery over followers.  

Fantasy authors: 15s "world-building hooks" average 50K views. Romance: "Spicy scene teases" drive direct sales links.  

Our strategy: 3 videos/week, cross-posted. Client ROI: $4 per $1 spent.  

Platforms shift—adapt or lag.  
- **CTA:** Connect & message "TIKTOK" for playbook.

### Post 5
- **HEADLINE:** Scale your author list without paid ads.  
- **BODY:**  
Organic growth: Lead magnets like "Genre Promo Calendar."  

One client hit 2K subscribers via IG Stories + free chapter downloads. Conversion to sales: 18%.  

Tactic: Daily value (tips), weekly funnel (book link). No cold pitches.  

Sustainable over shiny tactics.  
- **CTA:** Download our calendar via link.

## TWITTER/X THREAD (1 thread, 9 tweets)

- **Tweet 1:** Authors: Your book won't sell itself. But this 7-step visibility framework has launched 50+ bestsellers. Thread 🧵 #BookMarketing #IndieAuthor

- **Tweet 2:** Step 1: Niche down. "Readers" = needle in haystack. Target "urban fantasy fans who binge Sarah J. Maas." Clicks explode.

- **Tweet 3:** Step 2: Hook-first covers. Thumbnails rule Amazon. Test 3 versions—pick the 2x CTR winner.

- **Tweet 4:** Step 3: Pre-launch buzz. Goodreads giveaways + email teasers = 300% preorder lift.

- **Tweet 5:** Step 4: TikTok hooks. 3s "what if" scripts. One client: 1M views → 800 sales.

- **Tweet 6:** Step 5: Amazon keywords. Not guesses—tools + competitor spy. Our clients rank page 1 fast.

- **Tweet 7:** Step 6: Review flywheels. ARC teams via StoryGraph. Aim 50 launch reviews.

- **Tweet 8:** Step 7: Retarget warm leads. Facebook pixel on your site = 5x ROAS.

- **Tweet 9 (Final):** Implement one step today. DM "FRAMEWORK" for the full PDF + audit. Your bestseller starts now. #AuthorTips @CrimsonLeafMkt