## OBJECTIVE
Drive 10,000 verified sales of "Midnight Whispers" (paranormal romance by Sarah Kline, themes of forbidden love and supernatural empowerment) on Amazon Kindle within 90 days post-launch (target close date: Dec 31, 2024), measured via Amazon KDP sales dashboard.

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-44, active on TikTok (BookTok community) and Instagram Reels, in suburban/rural US/UK locations, emotionally seeking escapist thrills amid daily stress (e.g., working moms or single professionals), at the awareness-to-consideration buying stage (browsing #BookTok but not yet purchased).
- **Key insight**: They need to feel the intoxicating rush of forbidden romance and heroine empowerment through short, visually seductive video snippets that mirror their fantasies of breaking free, prompting immediate "add to cart" on Amazon.

## TACTICAL PLAN
- **STEP**: Research and segment TikTok audience using TikTok Ads Manager; create custom audience of users engaging with #ParanormalRomance, #SpicyBookRecs, and competitors like Sarah J. Maas videos in past 30 days.
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Week 1 (pre-launch phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager
- **STEP**: Produce 5 short-form teaser videos (15-30s) featuring atmospheric visuals (moody forests, steamy couple silhouettes) synced to trending audio like "Dark Academia" sounds, ending with Amazon buy link.
  - **OWNER**: VA (with author approval)
  - **TIMELINE**: Weeks 1-2 (pre-launch)
  - **TOOL/PLATFORM**: CapCut for editing, Canva for graphics
- **STEP**: Launch TikTok Spark Ads campaign targeting lookalike audiences; budget $50/day initially, A/B test 3 video variations (e.g., heroine POV vs. couple tension).
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 3-12 (launch + sustain phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager, Amazon Attribution for tracking
- **STEP**: Cross-post top-performing videos to Instagram Reels via Meta Business Suite; run boosted Reels with $20/day budget, retargeting TikTok engagers.
  - **OWNER**: VA
  - **TIMELINE**: Weeks 4-12 (sustain phase)
  - **TOOL/PLATFORM**: Meta Business Suite, Instagram
- **STEP**: Monitor daily performance, pause underperformers (<0.5% CTR), scale winners by 20% budget increase; weekly report to author with sales attribution.
  - **OWNER**: Agency
  - **TIMELINE**: Ongoing, Weeks 3-12
  - **TOOL/PLATFORM**: TikTok Analytics, Amazon Seller Central

## CONTENT REQUIREMENTS
- **TikTok/Instagram Video Teasers (5 pieces)**: Vertical MP4, 15-30s duration, TikTok/Insta Reels format; VA edits using author-provided book cover/excerpts.
- **Ad Copy Hooks (10 variations)**: 100-150 characters each, for video overlays/CTAs (e.g., "Crave a witch's forbidden kiss? Midnight Whispers will haunt your dreams. Link in bio! #BookTok"); agency writes, author approves.
- **Static Graphics (3 pieces)**: 1080x1920px PNG quote cards from book (e.g., "His touch ignited her shadows"), Canva templates; VA creates.
- **Landing Page Email Capture Pop-up Script**: 50-word script for Linktree bio link driving to author's ConvertKit list ("Get free chapter + playlist"); agency writes.

## SUCCESS METRICS
- **ROAS (Return on Ad Spend)**: Track via Amazon Attribution pixel on TikTok/Instagram; baseline 1.5x, 90-day target 4x.
- **Attributed Sales**: Verified Amazon KDP sales tagged from ad clicks; baseline 0, 90-day target 10,000 units.
- **Video Views to Sales Conversion Rate**: TikTok Analytics views divided by attributed sales; baseline 0.1%, 90-day target 0.5%.

## RISK & MITIGATION
- **Risk 1**: TikTok ad disapprovals due to "suggestive" romance content. **Mitigation**: Pre-review all creatives against TikTok ad policies using their approval simulator tool, toning down explicit visuals to silhouettes/kisses only.
- **Risk 2**: Low BookTok algorithm pickup from new account. **Mitigation**: Seed organic posts via 5 micro-influencers (10k-50k followers in #Romantasy) with free ARCs, paying $50-100 each for 1 video review.

## BUDGET ESTIMATE
$3,000-$7,500 (low/high); single biggest cost driver: TikTok ad spend ($2,500-$5,000 at $50-100/day over 90 days).