## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE:** Hook
- **VISUAL NOTE:** Bold graphic with a question overlay on a stack of unsold books fading into a bestseller chart.
- **CAPTION:** Why do 90% of self-published books sell fewer than 100 copies? 📉 Most authors nail the writing but flop on marketing. We've turned that around for 50+ clients. Ready to hit 4 figures?  
  #BookMarketing #IndieAuthor #AuthorTips
- **CTA:** Comment your biggest marketing struggle below.

### Post 2
- **POST TYPE:** Story
- **VISUAL NOTE:** Carousel of before/after book covers with sales graphs spiking upward.
- **CAPTION:** Sarah's debut novel gathered dust for 6 months. Zero ads, no social strategy. We built her TikTok funnel + IG Reels campaign. Result? 1,200 sales in 30 days. Her story is your blueprint. Swipe for proof. 📖🚀  
  #BookLaunch #SelfPublishing #Bestseller
- **CTA:** DM "STORY" for her full case study.

### Post 3
- **POST TYPE:** Behind-the-Scenes
- **VISUAL NOTE:** Photo of team brainstorming session with whiteboards full of book promo ideas and coffee mugs.
- **CAPTION:** Inside our war room: Mapping ad funnels for a thriller author's launch. No guesswork—just data-driven hooks that convert scrolls to sales. This is how we make books fly. ☕📊  
  #BehindTheScenes #MarketingAgency #BookPromo
- **CTA:** Save this for your next launch inspo.

### Post 4
- **POST TYPE:** Quote
- **VISUAL NOTE:** Elegant quote graphic on a minimalist bookshelf background with subtle leaf motifs.
- **CAPTION:** "Marketing isn't optional for authors—it's the oxygen that keeps your book alive." – Zara, Crimson Leaf Marketing  
  💡 We've got the strategy to breathe life into yours.  
  #AuthorQuote #WriteToPublish #BookMarketingTips
- **CTA:** Tag an author who needs this reminder.

### Post 5
- **POST TYPE:** CTA
- **VISUAL NOTE:** Eye-catching button graphic saying "Free Audit" over a laptop screen showing book analytics.
- **CAPTION:** Stuck at 50 sales a month? Get our FREE 5-point book marketing audit. Spot gaps in your funnel, ads, and social game in under 48 hours. Link in bio. ⏰  
  #FreeAudit #IndieAuthors #GrowYourBook
- **CTA:** Click link in bio to claim yours.

### Post 6
- **POST TYPE:** Review Amplification
- **VISUAL NOTE:** Screenshot of glowing client testimonial with 5-star rating and book cover.
- **CAPTION:** "Crimson Leaf took my fantasy series from obscurity to 5,000+ sales. Their Reels strategy was pure gold." – Indie Author, Mia R.  
  Don't just take our word—see the results. 🌟  
  #ClientWins #BookMarketingSuccess #TestimonialTuesday
- **CTA:** DM "REVIEW" for more stories like this.

### Post 7
- **POST TYPE:** Hook
- **VISUAL NOTE:** Dramatic split-image: Sad author alone vs. celebrating with bestseller badge.
- **CAPTION:** Authors: Writing the book was the easy part. Selling it? That's where most quit. We handle the heavy lifting so you can write the next one. 🔥  
  #AuthorLife #BookSales #MarketingHelp
- **CTA:** Like if this hits home.

### Post 8
- **POST TYPE:** Story
- **VISUAL NOTE:** Time-lapse graphic of a book's Amazon rank climbing from #100k to top 100.
- **CAPTION:** From ghosted launch to category crusher: How we used targeted FB ads + email sequences for a romance author. 800 sales week one. Your turn? 💕📈  
  #RomanceAuthor #AmazonBestseller #LaunchStrategy
- **CTA:** Share your launch goal in comments.

### Post 9
- **POST TYPE:** Behind-the-Scenes
- **VISUAL NOTE:** Close-up of analytics dashboard on a monitor with rising metrics highlighted.
- **CAPTION:** Peeking at today's client dashboard: 23% CTR on Reels ads. This is the data magic behind 7-figure book campaigns. 🔮  
  #DataDriven #BookAgency #MarketingMetrics
- **CTA:** Follow for weekly insights.

### Post 10
- **POST TYPE:** Quote
- **VISUAL NOTE:** Inspirational graphic with typewriter and rising graph, crimson leaf accent.
- **CAPTION:** "Great books deserve great marketing. Period." – Crimson Leaf Team  
  We've scaled 100+ titles. Let's scale yours. ✍️📚  
  #AuthorMotivation #PublishAndThrive #BookMarketing
- **CTA:** Book a 15-min strategy call via link in bio.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds):** On-screen text: "Why your book isn't selling? 😩"
- **VIDEO CONCEPT:** Quick cuts: Common mistakes (bad cover, no ads) with red X's, then green checks for fixes (pro cover, targeted ads) ending with "before/after" sales graph spike. Upbeat music.
- **CTA:** "DM 'FIX' for free checklist!"

### Concept 2
- **HOOK (first 3 seconds):** Spoken: "Indie author? Watch this launch hack."
- **VIDEO CONCEPT:** Me (Zara) acting out "day in the life" of failed vs. successful launch: Chaos to smooth with our tips (Reels hooks, email blasts). Duet-style split screen.
- **CTA:** "Comment your genre for custom tips!"

### Concept 3
- **HOOK (first 3 seconds):** On-screen: "From 0 to 1K sales in 30 days? Yes."
- **VIDEO CONCEPT:** Testimonial reenactment: Actor as author unboxing sales notifications, intercut with our strategy clips (TikTok trends, ad creatives). Fast-paced with trending sound.
- **CTA:** "Link in bio for case study!"

### Concept 4
- **HOOK (first 3 seconds):** Spoken: "Stop posting book quotes. Do THIS."
- **VIDEO CONCEPT:** Side-by-side: Boring post vs. viral Reel (hook + BTS + CTA). Show fake analytics jump. End with real client graph.
- **CTA:** "Save & try on your next post!"

### Concept 5
- **HOOK (first 3 seconds):** On-screen text: "Free book marketing audit? 👀"
- **VIDEO CONCEPT:** Scavenger hunt style: "Hunt 1: Check your ads" (quick tips), building to "Claim free audit." Energetic transitions, text pops.
- **CTA:** "Bio link NOW!"

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE:** 90% of indie books flop—not because of writing, but marketing blind spots.
- **BODY:** Authors pour years into crafting stories, only to watch launches fizzle. The culprit? No funnel. No targeted ads. No social proof loop.  

We've audited 200+ campaigns at Crimson Leaf Marketing. Common gaps: Weak hooks (under 5% engagement), scattered platforms (wasted ad spend), ignored email lists (zero repeat buyers).  

Fix it with a 3-step system: Hook-first content → Retargeting ads → Nurture sequences. One client: Romance series hit 5K sales/month.  

Value for you: Test your hook CTR today—aim for 10%+ or rework.
- **CTA:** DM "AUDIT" for our free checklist.

### Post 2
- **HEADLINE:** Your BookTok strategy is missing this one metric.
- **BODY:** Reels and TikToks drive 40% of indie book sales now, per our data. But most authors chase views, not conversions.  

Track "funnel drop-off": Views → Profile visits → Bio clicks → Sales. Our optimization? Custom hooks tailored to genre (thrillers: suspense twists; romance: teaser scenes).  

Result for a client: 1.2M views → 2K sales. Pro tip: Use UGC from ARC readers for 3x trust.  

Authors, audit your last 5 videos against this.
- **CTA:** Comment your top platform struggle.

### Post 3
- **HEADLINE:** Amazon ads ROI under 2x? Here's the fix no one talks about.
- **BODY:** Ad fatigue kills book campaigns fast. Keywords saturate, bids spike, sales stall.  

At Crimson Leaf, we layer "creative rotation": 10 ad variants per book, A/B tested weekly. Add retargeting to cart abandoners.  

Client example: Fantasy author went from $1.50 ROAS to $4.20 in 14 days. Data point: Negative keywords cut waste by 35%.  

Publishers and authors: Pause underperformers today.
- **CTA:** Connect and message "ADS" for templates.

### Post 4
- **HEADLINE:** Email lists beat social for book launches—by 7x.
- **BODY:** Social algorithms shift daily; your list is owned forever. Yet 80% of authors have <500 subscribers.  

Build with lead magnets: Free chapter + promo calendar. Nurture with value (genre tips, sales hacks). Launch day open rates hit 45% for our clients.  

Case: Memoir author converted 18% of list to sales. Start small: One magnet this week.  

Value add: Segment by reader archetype for 2x opens.
- **CTA:** Download our free email swipe file via DM.

### Post 5
- **HEADLINE:** Scale your series without burning out on promo.
- **BODY:** Solo authors juggle writing + marketing = burnout. Agencies bridge that.  

Our playbook: Evergreen content calendar + automated ads. One thriller series client now sells 10K/year passive.  

Breakdown: Q1 funnel build, Q2 launches, Q3 optimization. Metrics: LTV up 300%.  

Indie pros: Delegate to focus on book 3.
- **CTA:** Book 15-min call via Calendly link.

## TWITTER/X THREAD (1 thread, 7-10 tweets)

- **Tweet 1:** Authors: Your book is ready. But is your marketing? 95% fail here. Thread: 8 fixes to 10x sales without ads overload. 🧵 #BookMarketing

- **Tweet 2:** 1/ Hook everything. First 3s of Reel? "Why [genre] fans obsess over THIS trope." 23% CTR boost for clients. No fluff.

- **Tweet 3:** 2/ Genre-specific visuals. Romance? Steamy teasers. Thriller? Cliffhangers. Generic covers = scroll city. Test 3 variants.

- **Tweet 4:** 3/ UGC gold. ARC readers' reactions > pro photos. 4x engagement. DM 20 fans pre-launch.

- **Tweet 5:** 4/ Email over everything. Free chapter magnet → 18% conversion. Tools: ConvertKit. Build now.

- **Tweet 6:** 5/ Retarget abandoners. FB pixel on book page → "Finish the story?" 35% recovery rate.

- **Tweet 7:** 6/ Weekly audits. CTR <8%? Kill it. ROAS <2.5? Pivot keywords.

- **Tweet 8:** 7/ Cross-platform: TikTok hooks → IG stories → Amazon buy. Funnel, not silos.

- **Tweet 9:** 8/ Track LTV. One sale = 3-5 book series. Nurture lists forever.

- **Final tweet:** Implemented 3? Sales spike incoming. Need the full playbook? DM "THREAD" for free PDF. Let's launch your bestseller. #IndieAuthor @CrimsonLeafMktg