## OBJECTIVE
Drive 10,000 pre-orders and first-week sales of "Echoes of the Forgotten: A Thriller on Lost Civilizations" by Dr. Elena Voss within 90 days of launch (target date: Oct 15, 2024), measured via Amazon KDP dashboard and BookFunnel redemption codes, equating to $150,000 in revenue at $14.99 average price.

## TARGET AUDIENCE
- **Primary segment**: Women aged 35-55, active on Facebook (daily users) and TikTok (booktok community), in the "interested but skeptical" emotional state (fascinated by ancient mysteries but overwhelmed by dense non-fiction), at the awareness-to-consideration buying stage (have read Dan Brown/Atlantis theories but not committed to purchase).
- **Key insight**: They need to feel the thrill of discovery through short, cinematic teasers that blend historical facts with pulse-pounding suspense, evoking "what if this is real?" curiosity to overcome skepticism and click "buy now."

## TACTICAL PLAN
- **STEP**: Build email list of 5,000 subscribers via BookFunnel giveaway of free prequel novella "Whispers from the Depths" (1st chapter teaser tied to book's Atlantis theme).
  - **OWNER**: Author (with VA setup).
  - **TIMELINE**: Days 1-15 (pre-launch phase).
  - **TOOL/PLATFORM**: BookFunnel for landing page/hosting, ConvertKit for email capture.
  
- **STEP**: Run Facebook Ads targeting "Ancient Aliens" and "Lost Civilizations" interests, with A/B tested video creatives (30-sec clips of animated ruins "awakening").
  - **OWNER**: Agency (Crimson Leaf).
  - **TIMELINE**: Days 16-45 (build phase).
  - **TOOL/PLATFORM**: Facebook Ads Manager, Canva for video edits, Pixel for retargeting.

- **STEP**: Launch TikTok influencer seeding with 20 micro-influencers (10k-50k followers in #BookTok #ArchaeologyTok), sending ARCs for unboxing/reviews tying to book's forgotten civ themes.
  - **OWNER**: VA (agency supervised).
  - **TIMELINE**: Days 30-60 (hype phase).
  - **TOOL/PLATFORM**: TikTok Creator Marketplace, Later for scheduling, Google Forms for ARC requests.

- **STEP**: Host live Amazon Launch webinar recapping key book plot twists, with exclusive bonus chapter download.
  - **OWNER**: Author.
  - **TIMELINE**: Day 46-60 (launch week).
  - **TOOL/PLATFORM**: YouTube Live (embedded on author site), Gumroad for bonus delivery.

- **STEP**: Retarget non-converters with urgency emails ("48 hours left for launch discount") and SMS blasts.
  - **OWNER**: Agency.
  - **TIMELINE**: Days 61-90 (conversion phase).
  - **TOOL/PLATFORM**: Klaviyo for email/SMS, Amazon Attribution for tracking.

## CONTENT REQUIREMENTS
- **Prequel Novella Teaser**: PDF, 5,000 words, BookFunnel landing page; author writes core story, VA formats.
- **Facebook Ad Videos (3 variants)**: MP4, 15-30 sec/100MB max, Facebook; agency produces via Canva Pro + stock footage from Artgrid.
- **TikTok Scripts (10x)**: Text script, 100 words each, TikTok; author provides hooks, influencers adapt.
- **Influencer ARC Cover Letter**: Google Doc template, 200 words, email; VA customizes per influencer.
- **Webinar Script**: Google Slides + script, 1,500 words/20 slides, YouTube; author writes, agency edits.
- **Email Sequence (7 emails)**: HTML, 300-500 words each, ConvertKit/Klaviyo; copywriter (agency) drafts, author approves book-specific teasers.

## SUCCESS METRICS
- **Pre-order Conversions**: Track BookFunnel signups-to-purchase via UTM links in ConvertKit; baseline 0, 90-day target 10,000.
- **Engagement Rate**: Facebook/TikTok video views-to-clicks ratio via Ads Manager/Creator Studio; baseline 2%, 90-day target 5%.
- **Revenue per Visitor**: Amazon KDP + Gumroad sales divided by site traffic (Google Analytics); baseline $0.50, 90-day target $3.00.

## RISK & MITIGATION
- **Risk 1**: Low ad performance due to iOS privacy changes reducing targeting accuracy. **Mitigation**: Allocate 20% of ad budget to broad lookalike audiences based on pixel data from initial BookFunnel traffic, tested in week 2.
- **Risk 2**: Influencer delays or low video output. **Mitigation**: Contract requires 3 videos within 7 days of ARC receipt, enforced via tracked Google Drive folder with VA follow-ups.

## BUDGET ESTIMATE
$8,000-$12,000 (low/high); single biggest cost driver: Facebook Ads at $4,000-$6,000 for 500k impressions at $8-$12 CPM.