### Email Marketing Sequence: "Midnight Whispers" Book Launch

Hi there,  

I'm Zara, Lead Creative Copywriter at Crimson Leaf Marketing. For the **Book Marketing Agency** project, I've crafted this complete 7-email sequence tailored for Jordan Hale's upcoming thriller romance **Midnight Whispers**. It's optimized for a reader list (e.g., from the author's newsletter or prior ARC team).  

Assumptions:  
- Launch week discount: $0.99 (regular $4.99).  
- Bonuses: Exclusive short story PDF + early access to audiobook sample.  
- Links: Use [YOUR BOOK LINK] placeholder for Amazon/ universal buy link; [ARC LINK] for NetGalley or BookFunnel.  
- Design notes: Clean template with book cover hero image, mobile-first, branded footer with unsubscribe.  

Sequence focuses on building urgency, trust, and value—one CTA per email. Word counts: 150-300. Ready to plug in and deploy via Klaviyo/Mailchimp.

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**Email 1: Launch Day (Send: Book goes live at 9 AM)**  
**SUBJECT LINE:** Hey, Midnight Whispers just dropped...  
**PREVIEW TEXT:** Grab it now before the price jumps (limited time)  

**HEADER:** *Midnight Whispers* is live—your next obsession starts here  

**BODY:**  
Hey [First Name],  

Remember that email I sent about Jordan Hale's upcoming thriller? Well, it's here. *Midnight Whispers* just launched, and it's everything we talked about: a pulse-pounding romance laced with secrets that will keep you up all night.  

Jordan poured her soul into this one. Picture this: a journalist uncovering a decades-old family betrayal in a sleepy coastal town, only to fall for the one man who could destroy her story—and her heart. Twists you won't see coming, chemistry that scorches, and an ending that begs for a sequel.  

Right now, it's just $0.99 (jumps to $4.99 in a week). Plus, grab two exclusives: a never-before-seen short story PDF continuing the heroine's backstory, and a 20-minute audiobook sample narrated by the voice talent Jordan handpicked.  

This isn't just a book—it's your escape button for the next few days. Readers are already diving in and loving it.  

[CTA BUTTON TEXT: Get Midnight Whispers Now + Bonuses]  

(248 words)  

**POST-CTA:** Thousands of copies won't last at this price—don't miss your spot.  

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**Email 2: Day 3 (Send: 9 AM)**  
**SUBJECT LINE:** What readers are saying about Midnight Whispers  
**PREVIEW TEXT:** "Couldn't put it down!" + screenshots inside  

**HEADER:** Early buzz is exploding—here's what they're saying  

**BODY:**  
Hey [First Name],  

Three days in, and *Midnight Whispers* is lighting up Kindles everywhere. I knew you'd want to hear the real reactions before jumping in.  

"Heart-racing suspense with swoon-worthy romance. 5 stars!" – Sarah K., ARC reader  
"Hale nailed the twists—I gasped out loud. Buy this NOW." – Mike T., thriller fan  
"The chemistry? Electric. Stayed up till 3 AM." – Lisa M., romance devotee  

(Screenshots of reviews attached for authenticity.)  

Jordan's blending mystery and heat like a pro—think Nora Roberts meets Freida McFadden. If you love stories where trust is tested and passion ignites under pressure, this is it. Still $0.99 with the bonuses (short story + audiobook tease).  

One click, and you're in.  

[CTA BUTTON TEXT: Pick Up Midnight Whispers Today]  

(162 words)  

**POST-CTA:** Join the fans raving—your turn to get hooked.  

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**Email 3: Day 7 (Send: 9 AM)**  
**SUBJECT LINE:** Quick heads-up: Midnight Whispers discount ends tonight  
**PREVIEW TEXT:** $0.99 → $4.99 | Bonuses gone after midnight  

**HEADER:** Last chance: 12 hours left on the deal  

**BODY:**  
Hey [First Name],  

Price jump incoming. *Midnight Whispers* goes from $0.99 to $4.99 at midnight. The bonuses vanish too—no more free short story or audiobook sample.  

You've got the inside track on this gem: coastal intrigue, forbidden romance, jaw-dropping reveals. Early readers are obsessed, and sales are surging.  

If it's been on your wishlist, now's the moment. One tap secures it forever.  

[CTA BUTTON TEXT: Claim Before Price Increases]  

(152 words)  

**POST-CTA:** After tonight, you'll kick yourself—act fast.  

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**Email 4: Week 3 (Send: 9 AM, Day 21)**  
**SUBJECT LINE:** Why Midnight Whispers is sticking with readers  
**PREVIEW TEXT:** The themes that hit different right now  

**HEADER:** This book matters more than you think  

**BODY:**  
Hey [First Name],  

Three weeks post-launch, *Midnight Whispers* is still climbing charts. Why? It's not just entertainment—it's a mirror to our messiest relationships.  

Jordan Hale digs into betrayal: that moment you question everything about the people closest to you. The journalist heroine? She's us—chasing truth while her heart pulls her the other way. In a world of filtered facades, this story strips it bare: raw vulnerability, fierce desire, redemption that feels earned.  

It's why readers email Jordan: "This healed something in me." Or "Finally, romance with real stakes."  

At full price now, but worth every penny. No rush, just real value for your TBR.  

[CTA BUTTON TEXT: Read Midnight Whispers Now]  

(218 words)  

**POST-CTA:** Dive deeper—stories like this change how you see love.  

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**Email 5: ARC Reader Invitation (Bonus: Send Day 10, for superfans)**  
**SUBJECT LINE:** Want early access to Jordan's next book?  
**PREVIEW TEXT:** ARC spots open—your honest thoughts needed  

**HEADER:** Join the inner circle for Book 2  

**BODY:**  
Hey [First Name],  

Loved *Midnight Whispers*? Jordan's brewing the sequel, and she needs trusted eyes first.  

ARC spots are open for a limited run—get it free two weeks early via BookFunnel. In return? Your honest review on Amazon/Goodreads (no pressure, just real feedback).  

If you've read the first (or plan to), this is your shot to influence the series and snag shoutouts.  

Spots fill fast.  

[CTA BUTTON TEXT: Claim Your ARC Spot]  

(158 words)  

**POST-CTA:** Help shape the story—superfans only.  

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**Email 6: Review Request (Bonus: Send Day 14)**  
**SUBJECT LINE:** Loved (or hated) Midnight Whispers? Tell the world  
**PREVIEW TEXT:** Your review = more books like this  

**HEADER:** One minute to make a difference  

**BODY:**  
Hey [First Name],  

Hope *Midnight Whispers* swept you away. Whether it was 5 stars or not, your take matters.  

Authors live or die by reviews—yours helps Jordan reach more readers who crave this blend of suspense and spark.  

Quick link to Amazon. Two sentences is plenty.  

Thanks for being part of the launch—you rock.  

[CTA BUTTON TEXT: Leave Your Review]  

(154 words)  

**POST-CTA:** Your words fuel the next twist.  

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**Email 7: Month 2 Re-Engagement (Send: 9 AM, Day 60)**  
**SUBJECT LINE:** Still thinking about Midnight Whispers?  
**PREVIEW TEXT:** New bonus inside + sequel news  

**HEADER:** Come back for more—I've got extras  

**BODY:**  
Hey [First Name],  

It's been two months since *Midnight Whispers* launched. If life's gotten busy and you haven't grabbed it yet, no hard feelings.  

Here's a fresh nudge: Jordan's dropping a FREE bonus chapter (exclusive to this email) when you buy now. Plus, sequel pre-order news—*Echoes of Shadow* hits in 90 days.  

This story's perfect for fall reading: secrets unraveling like autumn leaves. Still the book everyone’s whispering about.  

One click restarts the magic.  

[CTA BUTTON TEXT: Get the Book + Bonus Chapter]  

(172 words)  

**POST-CTA:** Your escape awaits—right where you left off.  

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This sequence converts at high rates by nurturing without spamming. A/B test subjects 1 & 3 first. Need tweaks, HTML, or automation setup? Just say the word.  

Zara  
Lead Creative Copywriter  
Crimson Leaf Marketing