## OBJECTIVE
Achieve 750 verified pre-orders for "Unlock Your Inner Genius" (Dr. Elena Voss's neuroscience-based productivity book for overwhelmed professionals) on Amazon within 90 days, tracked via BookBolt pre-order widget integration.

## TARGET AUDIENCE
- **Primary segment**: Women aged 35-50, mid-career professionals (managers/executives in tech/education sectors), active on Facebook (daily users) and Instagram (3x/week), feeling chronically overwhelmed and burned out (high stress emotional state), in the awareness-to-consideration buying stage (aware of productivity issues but seeking science-backed solutions beyond generic apps).
- **Key insight**: They need to see relatable "before/after" stories of women like them reclaiming 2+ hours daily via simple brain hacks, hear Dr. Voss's credentials as a Stanford neuroscientist, and feel an immediate "aha" moment of hope to click pre-order.

## TACTICAL PLAN
- **STEP**: Set up dedicated Amazon pre-order landing page with BookBolt widget, including book blurb, 3 free chapter preview PDF download (gated by email), and urgency timer for 20% launch discount.
  - **OWNER**: Agency (Leo/Creative Lead)
  - **TIMELINE**: Week 1 (Phase 1: Setup)
  - **TOOL/PLATFORM**: Amazon KDP for pre-order setup, BookBolt for widget/tracking, Carrd.co for landing page.
  
- **STEP**: Build initial email list of 2,000 via lead magnet (free "5 Brain Hacks" PDF) promoted through Pinterest pins targeting "productivity hacks for moms" keywords.
  - **OWNER**: VA
  - **TIMELINE**: Weeks 1-4 (Phase 1: List Build)
  - **TOOL/PLATFORM**: Pinterest Ads ($0.50 CPC budget), ConvertKit for email capture and PDF delivery.
  
- **STEP**: Launch Facebook/Instagram lookalike ad campaign to 35-50yo women interested in "Cal Newport" and "Atomic Habits," driving to landing page; A/B test 3 ad creatives (pain-agitate-solution format).
  - **OWNER**: Agency (Ads Specialist)
  - **TIMELINE**: Weeks 3-12 (Phase 2: Traffic Drive)
  - **TOOL/PLATFORM**: Facebook Ads Manager, pixel on landing page for retargeting.
  
- **STEP**: Run 5-day TikTok challenge (#GeniusHackChallenge) where users share 1-min videos applying a book hack (e.g., "dopamine stacking"), tagging @CrimsonLeafMktg for reposts and entry into pre-order giveaway.
  - **OWNER**: Author (Dr. Voss) + VA for moderation
  - **TIMELINE**: Weeks 6-7 (Phase 2: Engagement Boost)
  - **TOOL/PLATFORM**: TikTok Creator Fund for organic boost, CapCut for template videos.
  
- **STEP**: Host 3 live Instagram webinars (45 mins each) demoing book hacks live, with exclusive pre-order link in bio; promote via email blasts and FB retargeting.
  - **OWNER**: Author
  - **TIMELINE**: Weeks 8, 10, 12 (Phase 3: Conversion Push)
  - **TOOL/PLATFORM**: Instagram Live, Linktree for bio link to Amazon.
  
- **STEP**: Analyze weekly data, optimize top-performing ad (scale budget 2x), pause underperformers (<1% CTR).
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Ongoing, weekly reviews
  - **TOOL/PLATFORM**: Google Analytics + Facebook Insights.

## CONTENT REQUIREMENTS
- **Lead Magnet PDF**: "5 Neuroscience Hacks for Busy Women" – 10-page PDF, 2,500 words, Pinterest/landing page gated; VA writes draft, Author approves (1 day).
- **FB/IG Ad Creatives (3 variants)**: Carousel images (1080x1080px, static + video 15s), 100-125 characters copy each ("Stressed mom? Reclaim 2hrs/day with brain science – pre-order now!"), Facebook/Instagram; Agency designs in Canva.
- **TikTok Templates/Scripts**: 5x 60s video scripts (200 words/script), vertical 9:16 video with text overlays/hook in first 3s, TikTok; Author films, VA edits in CapCut.
- **Email Sequence (5 emails)**: Welcome + nurture series, 200-400 words/email, ConvertKit; Copywriter (Agency) writes, personalized with Dr. Voss's voice.
- **Webinar Slides/Script**: 20-slide deck (Google Slides) + 1,000-word host script, Instagram Live; Author creates slides/script.

## SUCCESS METRICS
- **Pre-Order Sales**: Track via BookBolt dashboard + Amazon Seller Central reports; baseline: 0, 90-day target: 750.
- **Email List Growth**: Measure subscriber count in ConvertKit; baseline: 0, 90-day target: 5,000.
- **Ad ROAS (Return on Ad Spend)**: Calculate pre-order revenue / ad spend in Facebook Ads Manager; baseline: N/A, 90-day target: 3x.

## RISK & MITIGATION
- **Risk 1**: Low ad engagement due to audience fatigue on productivity content. **Mitigation**: A/B test 10+ hooks weekly using Facebook's dynamic creative optimization and pivot to top 2 performers within 48 hours.
- **Risk 2**: Amazon pre-order glitches delaying fulfillment tracking. **Mitigation**: Set up dual tracking with BookBolt widget and daily manual Amazon reports, notifying author immediately of discrepancies.

## BUDGET ESTIMATE
$3,500-$6,000 (low: organic-heavy; high: aggressive ads); single biggest cost driver: Facebook/Instagram ads ($2,500-$4,500 at $0.80-$1.20 CPC for 50k clicks).