## OBJECTIVE
Achieve 5,000 unit sales of "Unlock Your Peak Performance" by Dr. Alex Rivera on Amazon within 90 days post-launch, measured via Amazon KDP dashboard sales reports.

## TARGET AUDIENCE
- **Primary segment**: Professionals aged 28-45, 60% male/40% female, income $75K+, active on LinkedIn (daily users) and Amazon, feeling overwhelmed and burned out (high stress from work-life imbalance), in the awareness-to-consideration buying stage (browsing productivity books but not committed).
- **Key insight**: They need to see authentic testimonials from peers who've gained 2+ hours/day in productivity, feel empowered by quick-win tactics tied to the book's neuroscience-backed framework, and hear a clear "transform in 21 days" promise to trigger impulse pre-order.

## TACTICAL PLAN
- **STEP**: Set up Amazon KDP pre-order page with book metadata optimized (keywords: "productivity hacks neuroscience", categories: Self-Help/Business), upload manuscript, and enable paperback/ebook formats.
  - **OWNER**: Author
  - **TIMELINE**: Week 1 (pre-launch phase)
  - **TOOL/PLATFORM**: Amazon KDP
- **STEP**: Launch LinkedIn targeted ad campaign promoting free Chapter 1 download via lead magnet gated by email signup, using video testimonials (15s clips).
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 2-4 (build-up phase)
  - **TOOL/PLATFORM**: LinkedIn Campaign Manager, ConvertKit for landing page/email capture
- **STEP**: Run Amazon Ads (Sponsored Products) on automatic targeting for ASIN, bidding $0.75 CPC, daily budget $50, focusing on similar titles like "Atomic Habits".
  - **OWNER**: Agency
  - **TIMELINE**: Launch Day through Week 12 (full campaign)
  - **TOOL/PLATFORM**: Amazon Advertising Console
- **STEP**: Email nurture sequence to leads: Day 1 welcome + Chapter 1; Day 3 case study; Day 7 discount code for 20% off pre-order; Day 14 launch reminder.
  - **OWNER**: VA
  - **TIMELINE**: Ongoing from Week 2 signups
  - **TOOL/PLATFORM**: ConvertKit
- **STEP**: Host 3 live LinkedIn audio events (30-min each) with Dr. Rivera demoing book exercises, inviting ad leads and author's network.
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 5, 7, 9 (momentum phase)
  - **TOOL/PLATFORM**: LinkedIn Live Audio

## CONTENT REQUIREMENTS
- **Lead magnet landing page**: Long-form sales page, 800 words, LinkedIn traffic, Agency writes copy; Canva for hero graphic (book mockup + "Free Chapter").
- **Video testimonials**: 3x 15s clips (MP4, <10MB), LinkedIn/landing page, Author sources beta readers, Agency edits in CapCut.
- **Email sequence templates**: 4x emails, 200-300 words each, ConvertKit HTML, VA customizes from Agency copy templates.
- **LinkedIn ad creatives**: 5x image ads (1080x1080px, <100 chars headline) + 2x video ads, LinkedIn format, Agency designs in Canva.
- **Live event scripts**: 3x outlines, 500 words each (intro, demo, Q&A), LinkedIn, Agency writes, Author rehearses.

## SUCCESS METRICS
- **Pre-order conversions**: Track ConvertKit email opens/clicks to Amazon ASIN; baseline 0%, 90-day target 15% (500 sales from 3,333 leads).
- **Ad ROAS**: Amazon Ads dashboard revenue/ad spend; baseline N/A (new campaign), 90-day target 3x ($15K revenue from $5K spend).
- **Email list growth**: ConvertKit subscriber count from LinkedIn leads; baseline 0, 90-day target 3,000 subscribers.

## RISK & MITIGATION
- **Risk 1**: Low ad performance due to LinkedIn algorithm changes. **Mitigation**: Allocate 20% budget to A/B test 3 ad variations weekly, pausing underperformers (<1% CTR) via Campaign Manager.
- **Risk 2**: Author delays in content delivery blocking timeline. **Mitigation**: Schedule bi-weekly check-ins via shared Google Doc with deadlines, VA flags issues 48hrs early.

## BUDGET ESTIMATE
$4,000-$7,500 (low/high); single biggest cost driver: LinkedIn Ads ($2,500-$4,000 for 90 days at $30-$50/day scaling).