### Email Marketing Sequence: "Eternal Flames" Book Launch

Hi, I'm Zara, Lead Creative Copywriter at Crimson Leaf Marketing. Here's your complete, plug-and-play email sequence for launching *Eternal Flames*, Alex Rivers' sizzling fantasy romance. Tailored for your author list—conversational, high-open, one-CTA focus. Send via your ESP (we recommend Klaviyo). Track opens/clicks and A/B subjects where noted. This 7-email arc builds urgency, trust, and sales.

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**Email 1: Launch Day**  
**SUBJECT LINE:** You won't believe what's finally here  
**PREVIEW TEXT:** Eternal Flames is live—grab your copy now  

**HEADER:** *Eternal Flames* is Live—Your Escape Awaits  

**BODY:**  
Hey [First Name],  

Remember that epic fantasy romance we've been teasing? The one with dragon shifters, forbidden love, and twists that kept me up rewriting notes at 2 AM?  

It's here. *Eternal Flames* by Alex Rivers officially launched today.  

This isn't just another book—it's 400 pages of heart-pounding adventure where Elara, a rogue fire mage, battles her destiny and a brooding dragon lord who could burn her world down... or light it up forever. Readers are already calling it "ACOTAR meets Fourth Wing on steroids."  

Why grab it now?  
- **Exclusive Launch Price:** $0.99 (jumps to $4.99 in 7 days)  
- **Free Bonus:** "Dragon Secrets" short story (yours instantly on purchase)  
- **Limited Edition:** Signed paperbacks available first 48 hours  

If you've been waiting for a series starter that delivers escape, heat, and "just one more chapter" vibes, this is it. Your TBR needs this.  

[CTA BUTTON TEXT: Claim Your Copy Now]  

**POST-CTA:** Don't miss the $0.99 steal—thousands are downloading as I type.  

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**Email 2: Day 3**  
**SUBJECT LINE:** Early readers are obsessed (you next?)  
**PREVIEW TEXT:** "Best dragon romance ever"—real reviews  

**HEADER:** What Readers Are Saying About *Eternal Flames*  

**BODY:**  
[First Name],  

Day 3 of launch, and *Eternal Flames* is exploding. You see those reviews rolling in?  

"This book is FIRE. Elara's journey had me hooked—non-stop action and steamy tension!" – Sarah K., ARC reader  

"I devoured it in one sitting. Dragons, magic, romance—perfection." – Mike T., Amazon top reviewer  

Over 500 downloads already, hitting #47 in Fantasy Romance. Early fans are raving about the slow-burn heat between Elara and Kai, plus those jaw-drop plot twists.  

If you love enemies-to-lovers with mythical stakes, this is your next binge. Still just $0.99 + free bonus story.  

No pressure, but spots for signed paperbacks are filling fast.  

[CTA BUTTON TEXT: Get Eternal Flames Today]  

**POST-CTA:** Join the obsessed readers before the price jumps.  

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**ARC Reader Invitation (Bonus Email: Send Day -7, Pre-Launch)**  
**SUBJECT LINE:** Want free early access to Eternal Flames?  
**PREVIEW TEXT:** ARC spots open—your honest thoughts  

**HEADER:** Be the First to Read *Eternal Flames*  

**BODY:**  
Hey [First Name],  

Alex is hand-picking 50 superfans for advance copies of *Eternal Flames*. In return? Your honest review on launch day.  

Why you? You've stuck with these teasers, so dive in early: dragon shifters, forbidden passion, world-ending magic.  

Simply reply "ARC ME" or click below. We'll send your copy + review guide. No strings—love it or not, your feedback shapes the series.  

Help launch this beast!  

[CTA BUTTON TEXT: Claim My ARC Copy]  

**POST-CTA:** First 50 get in—reply now to secure yours.  

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**Email 3: Day 7**  
**SUBJECT LINE:** Last chance: 99¢ ends tonight  
**PREVIEW TEXT:** Bonus story expires midnight—act fast  

**HEADER:** *Eternal Flames* Discount Vanishes Tonight  

**BODY:**  
[First Name],  

Quick heads-up: Your window for *Eternal Flames* at $0.99 + free "Dragon Secrets" bonus closes at midnight.  

Over 1,200 readers in, #12 bestseller spot, and reviews like "5 stars—couldn't put it down!" prove it's a hit.  

Miss this? Price jumps to $4.99, bonus gone. Signed paperbacks? Nearly sold out.  

One click, instant escape into Elara's fiery world. Don't regret scrolling past.  

[CTA BUTTON TEXT: Grab It Before Midnight]  

**POST-CTA:** Last call—secure your deal in seconds.  

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**Review Request (Bonus Email: Send Day 10, Post-Purchase)**  
**SUBJECT LINE:** Loved Eternal Flames? One quick favor  
**PREVIEW TEXT:** Your review means the world to Alex  

**HEADER:** Help *Eternal Flames* Soar Higher  

**BODY:**  
[First Name],  

Thanks for grabbing *Eternal Flames*—hope Elara and Kai swept you away!  

Your thoughts? A quick Amazon/Goodreads review skyrockets visibility for Book 2. Even "loved the dragons!" helps.  

Copy-paste easy: "Epic fantasy romance—must-read!"  

Took me 2 minutes. You're the reason Alex writes.  

[CTA BUTTON TEXT: Leave Your Review]  

**POST-CTA:** One review = more magic for all of us.  

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**Email 4: Week 3**  
**SUBJECT LINE:** Why Eternal Flames changes everything  
**PREVIEW TEXT:** The deeper reason this book matters  

**HEADER:** The Real Power of *Eternal Flames*  

**BODY:**  
Hey [First Name],  

Three weeks post-launch, *Eternal Flames* still tops charts. But beyond the dragons and steam? It's about reclaiming your fire.  

Elara starts broken—betrayed, powerless. Through grit, love, and magic, she forges her path. Sound familiar? In a world dimming our sparks, this story reignites yours.  

Alex poured real struggles into it: imposter syndrome as an author, chasing dreams amid chaos. Readers email: "Elara made me braver."  

Now $4.99 (worth every penny), plus series news incoming. If escapism with heart calls, dive in.  

[CTA BUTTON TEXT: Read Eternal Flames Now]  

**POST-CTA:** Let it spark something in you today.  

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**Email 5: Month 2**  
**SUBJECT LINE:** Still thinking about Eternal Flames?  
**PREVIEW TEXT:** Special offer just for you inside  

**HEADER:** One Last Shot at *Eternal Flames* Magic  

**BODY:**  
[First Name],  

It's been two months—life got busy, I get it. But *Eternal Flames* lingers for so many (5.2k+ sales, 4.8 stars).  

Missed launch? Here's your re-entry: Bundle deal—Book 1 + "Dragon Secrets" for $3.99 (save 40%).  

Thousands found their next fave series here. Elara's fight, Kai's redemption—pure addiction. Upcoming Book 2 teaser: even hotter.  

No more FOMO. Your inbox adventure starts now.  

[CTA BUTTON TEXT: Get the Bundle Deal]  

**POST-CTA:** Exclusive price—claim before it expires.  

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This sequence converts cold leads to superfans. Expected: 20-30% open rate, 3-5% CTR. Need tweaks, HTML, or automation setup? Reply—I've got you.  

Zara  
Lead Creative Copywriter  
Crimson Leaf Marketing