## OBJECTIVE
Achieve 300 verified pre-order sales for "The Shadow Protocol" (techno-thriller by Alex Rivera on AI-driven cybersecurity threats) via a LinkedIn lead generation campaign, tracked through unique pre-order landing page conversions, within 90 days.

## TARGET AUDIENCE
- **Primary segment**: Tech professionals aged 28-45 (software engineers, cybersecurity analysts, IT managers) active on LinkedIn, feeling anxious about personal data privacy amid rising AI hacks (as per book themes), in the awareness-to-consideration buying stage (aware of cyber threats but seeking actionable thriller entertainment with real insights).
- **Key insight**: They need to see relatable "what if" scenarios from the book's AI breach plot (e.g., "Your smart home hacks your life") paired with a free chapter download proving the thriller's tech accuracy, to feel empowered and compelled to pre-order for escapist yet educational reading.

## TACTICAL PLAN
- **STEP**: Build custom audience of 50K+ LinkedIn users by uploading client-provided email list of 10K past webinar attendees and matching to cybersecurity job titles (e.g., "Cybersecurity Engineer"); layer with interests in "AI ethics" and "data privacy".
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Prep phase (Days 1-7)
  - **TOOL/PLATFORM**: LinkedIn Campaign Manager
- **STEP**: Create lead gen form offering free Chapter 1 PDF ("The Breach Begins") as gated content, with fields for email, job title, and pre-order interest checkbox linking to BookFunnel pre-order page.
  - **OWNER**: Agency (VA)
  - **TIMELINE**: Prep phase (Days 8-14)
  - **TOOL/PLATFORM**: LinkedIn Lead Gen Forms + BookFunnel integration
- **STEP**: Launch video ad series (3 variations: 15-sec hook on AI home invasion plot, testimonial from beta reader, stat on real 2023 breaches) targeting custom audience + lookalikes, daily budget $100 ramping to $200.
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Launch phase (Days 15-60)
  - **TOOL/PLATFORM**: LinkedIn Campaign Manager + Canva for video edits
- **STEP**: Set up daily email nurture sequence to leads: Day 1 welcome + Chapter 1; Day 3 book teaser video; Day 7 urgency email with 10% pre-order discount code.
  - **OWNER**: Author + Agency VA
  - **TIMELINE**: Launch phase (ongoing from Day 15)
  - **TOOL/PLATFORM**: ConvertKit
- **STEP**: A/B test ad creatives weekly (e.g., swap headlines "Hack-Proof Your Nightmares" vs. "AI's Dark Side Exposed"), pause underperformers (<1% CTR), scale winners by 20% budget.
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Optimize phase (Days 61-90)
  - **TOOL/PLATFORM**: LinkedIn Campaign Manager analytics
- **STEP**: Host 1-hour LinkedIn Live Q&A with author on "Real AI Threats in Fiction," promoted via ads to leads, directing to pre-order page.
  - **OWNER**: Author
  - **TIMELINE**: Optimize phase (Day 75)
  - **TOOL/PLATFORM**: LinkedIn Live + StreamYard

## CONTENT REQUIREMENTS
- **Lead magnet PDF**: Chapter 1 excerpt (2,500 words), thriller cliffhanger ending, branded cover; PDF format for LinkedIn forms; Agency VA assembles from author manuscript.
- **Ad copy headlines**: 5 variations, 25-50 characters each (e.g., "AI Hacks Your Life—Free Chapter"); text format for LinkedIn ads; Leo writes.
- **Video ad scripts**: 3 scripts, 100-150 words each (15-sec voiceover with visuals of shadowy code breaches); video format (MP4, 1080x1080); Leo scripts, VA records via Canva.
- **Email sequence copy**: 4 emails, 200-300 words each (personalized with [FirstName], book quotes on privacy fears); HTML format for ConvertKit; Author provides quotes, Agency VA drafts.
- **LinkedIn Live promo graphic**: Static image (1200x628px) with author photo, event date, "Cyber-Thriller AMA"; PNG format; VA creates in Canva.

## SUCCESS METRICS
- **Leads Generated**: Track LinkedIn form submissions; baseline 0, 90-day target 1,500.
- **Click-Through Rate (CTR)**: Measure ad clicks/impressions in LinkedIn dashboard; baseline 0.5%, 90-day target 1.8%.
- **Pre-Order Conversion Rate**: Calculate verified sales from BookFunnel / leads generated; baseline 5%, 90-day target 20%.

## RISK & MITIGATION
- **Risk 1: Low ad relevance score due to niche targeting causing high CPC (> $8/click)**: Mitigation: Pre-test audience segments with $500 pilot budget in Days 1-7 and refine job titles/interests based on initial data.
- **Risk 2: Lead fatigue from competing cybersecurity book launches**: Mitigation: Differentiate with book-specific AI plot hooks and exclusive discount codes tied to live event RSVPs.

## BUDGET ESTIMATE
$6,000-$12,000 (low for organic-heavy execution, high for aggressive scaling); single biggest cost driver: LinkedIn ad spend ($4,500-$9,000 at $100-200/day).