## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE**: Hook
- **VISUAL NOTE**: Bold graphic with a dusty book on a shelf contrasted against a skyrocketing sales chart in neon colors.
- **CAPTION**: Your book launched 3 months ago and sales flatlined at 47 copies. Sound familiar? Most indie authors hit this wall because they skip the one marketing move that turns obscurity into buzz. 👻📉  
  #BookMarketing #IndieAuthor #AuthorTips
- **CTA**: Comment "WALL" for the fix.

### Post 2
- **POST TYPE**: Story
- **VISUAL NOTE**: Carousel of before/after screenshots: author's Amazon rank from 1M+ to top 100.
- **CAPTION**: Sarah's debut novel was buried in Amazon's algorithm jungle. No reviews, zero traction. We mapped her reader avatars, targeted niche Facebook groups, and ran a 7-day promo blitz. Result? 1,200 sales in week one. Her story proves: marketing isn't luck—it's strategy. 🌿📖  
  Swipe for the ranks.  
  #AuthorSuccess #BookLaunch #MarketingStrategy
- **CTA**: DM "SARAH" for her full case study.

### Post 3
- **POST TYPE**: Behind-the-Scenes
- **VISUAL NOTE**: Photo of Zara (me) at a desk with mood boards, coffee, and book mockups scattered around.
- **CAPTION**: 48 hours before a client's ARC drop: brainstorming 50 TikTok hooks, auditing their ARC list, and plotting email sequences. Chaos? Nah, this is how we engineer bestseller launches. What's your pre-launch ritual? ☕📝  
  #BehindTheScenes #BookMarketingAgency #IndiePublishing
- **CTA**: Reply with your ritual.

### Post 4
- **POST TYPE**: Quote
- **VISUAL NOTE**: Elegant black-and-gold text overlay on a misty forest background: "Marketing is the invisible thread that ties your words to the world."
- **CAPTION**: "Marketing is the invisible thread that ties your words to the world." – Zara at Crimson Leaf  
  Authors write the book. We weave the web. 🕸️✨  
  #AuthorQuote #BookPromo #WritingCommunity
- **CTA**: Save this for your next launch.

### Post 5
- **POST TYPE**: CTA
- **VISUAL NOTE**: Clean button graphic saying "Book Your Free Audit" over a stack of bestsellers.
- **CAPTION**: Stop guessing what's wrong with your book sales. Our free 15-min audit reveals your top 3 leaks—and how to plug them. No strings, just results. Ready to diagnose? 🔍📈  
  Link in bio.  
  #BookMarketing #AuthorHelp #FreeAudit
- **CTA**: Click link in bio now.

### Post 6
- **POST TYPE**: Review Amplification
- **VISUAL NOTE**: Screenshot of 5-star Goodreads review with glowing highlight effects and agency badge.
- **CAPTION**: "Crimson Leaf turned my whisper of a book into a roar—sales tripled!" – Indie author Mia R.  
  We don't just amplify reviews; we spark them with targeted ARC campaigns. Your readers are waiting. 🌟📚  
  #AuthorReviews #BookMarketingTips #SuccessStory
- **CTA**: Tag a friend who needs this.

### Post 7
- **POST TYPE**: Hook
- **VISUAL NOTE**: Eye-catching infographic: "90% of books sell <100 copies. Beat the odds."
- **CAPTION**: 90% of self-published books sell under 100 copies lifetime. The 10% who crush it? They own email lists and run pre-launch buzz. Which camp are you in? ⚖️📊  
  #IndieAuthors #BookSales #MarketingHacks
- **CTA**: Vote in comments: Camp A or B?

### Post 8
- **POST TYPE**: Story
- **VISUAL NOTE**: Video still of a book unboxing with animated sales notifications popping up.
- **CAPTION**: From zero to 500 pre-orders: How we used Instagram Reels to hook 10k views for client Alex's thriller. Teaser clips + scarcity timers = reader frenzy. Your launch could be next. 🔥📱  
  #BookLaunchStory #ReelsMarketing #ThrillerAuthor
- **CTA**: DM "PREORDER" for the Reel script.

### Post 9
- **POST TYPE**: Quote
- **VISUAL NOTE**: Minimalist quote card: "Your book deserves a spotlight, not a shelf." on starry night sky.
- **CAPTION**: "Your book deserves a spotlight, not a shelf."  
  We craft the campaigns that make it shine. 🌌📖  
  #MotivationalQuote #AuthorLife #CrimsonLeafMarketing
- **CTA**: Share if this hits home.

### Post 10
- **POST TYPE**: Review Amplification
- **VISUAL NOTE**: Testimonial video clip thumbnail with client smiling next to bestseller badge.
- **CAPTION**: "Doubled my launch sales with zero ad spend—pure genius." – Bestselling fantasy author.  
  Our organic strategies outperform paid ads 3x. Proof in the rankings. 🏆🧙‍♂️  
  #ClientWins #OrganicMarketing #FantasyBooks
- **CTA**: Comment "GENIUS" to learn how.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds)**: On-screen: "Why your book sales suck 😱"
- **VIDEO CONCEPT**: Quick cuts: Sad author staring at $0 sales screen → me explaining "No reader targeting" with finger guns → fast demo of avatar mapping → end with sales graph spiking.
- **CTA**: "DM 'SALES' for free avatar template!"

### Concept 2
- **HOOK (first 3 seconds)**: Spoken: "Steal this 24hr book buzz hack 👀"
- **VIDEO CONCEPT**: Time-lapse of creating a teaser graphic → posting to 5 platforms → fake notifications exploding → reveal 2k impressions in a day.
- **CTA**: "Comment 'BUZZ' for the exact schedule!"

### Concept 3
- **HOOK (first 3 seconds)**: On-screen: "ARC lists = your secret weapon 🔫"
- **VIDEO CONCEPT**: Me holding a book, acting out "Email 100 reviewers" → mock email send → reviews flooding in animation → book climbing charts.
- **CTA**: "Follow for ARC blueprint—link in bio!"

### Concept 4
- **HOOK (first 3 seconds)**: Spoken: "Bestseller without ads? Yes 🙌"
- **VIDEO CONCEPT**: Split-screen: Left "Ad chaos" (money burning), right "Organic wins" (me plotting on whiteboard: TikTok + email) → client testimonial clip.
- **CTA**: "Save & share—DM for strategy!"

### Concept 5
- **HOOK (first 3 seconds)**: On-screen: "Authors: Stop this mistake NOW ❌"
- **VIDEO CONCEPT**: Dramatic reenactment of author launching blind → crash sound → me rescuing with "Pre-launch checklist" reveal → happy dance with sales confetti.
- **CTA**: "Comment 'MISTAKE' for the checklist!"

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE**: Indie authors: 92% of launches flop due to one overlooked metric.
- **BODY**: That metric? Reader lifetime value. Most authors chase one-off sales, ignoring repeat buyers who fuel 70% of backend revenue.  

We audited 50+ launches at Crimson Leaf: Clients prioritizing segmented email lists saw 4x retention.  

Here's the shift: Build pre-launch with lead magnets (free chapters), nurture via value drips, then monetize sequels. No guesswork—data-driven.  

Your next book can hit 6-figures lifetime with this foundation.  
- **CTA**: Connect and message "METRIC" for our retention playbook.

### Post 2
- **HEADLINE**: Book marketing isn't ads—it's ecosystems.
- **BODY**: Platforms fragment attention, but ecosystems consolidate it. Think: TikTok hooks → IG nurture → email close.  

One client built a 5k-follower funnel this way, converting 12% to sales without paid boosts.  

Start small: Map your reader's journey from awareness (Reels) to advocacy (reviews). We handle the tech stack so you write.  

Scale hits when silos become synergy.  
- **CTA**: Comment your biggest platform pain—I'll reply with a fix.

### Post 3
- **HEADLINE**: Why your ARC list is bleeding sales (and how to fix it).
- **BODY**: ARCs drive 40% of launch velocity, yet 80% of lists are cold or unqualified. Result: Crickets on review sites.  

Refine with: Genre-specific outreach + reciprocity incentives. Our campaigns hit 65% review rates.  

Case: Thriller author went from 12 to 180 reviews, unlocking Amazon's algorithm.  

Invest 2 weeks pre-launch; reap for life.  
- **CTA**: DM "ARC" for a 7-day build template.

### Post 4
- **HEADLINE**: Organic reach died—here's what replaced it.
- **BODY**: Algorithms now reward communities over broadcasts. Niche Discords, subreddits, author collabs: That's your new goldmine.  

We grew a romance author's network 300% via targeted pods, spiking pre-orders 6x.  

Value exchange is key: Guest posts, swaps, AMAs. Track with simple CRM.  

Future-proof your promo pipeline today.  
- **CTA**: Share this if you're building communities—tag a collab partner.

### Post 5
- **HEADLINE**: Authors hit plateaus at 500 sales. Break out now.
- **BODY**: The wall stems from single-channel dependency. Diversify: 40% email, 30% social, 20% partnerships, 10% merch.  

Client data shows hybrids sustain 2-3k/month post-launch.  

Audit yours: Where's your traffic bottleneck? We pinpoint and pivot.  

Plateaus are pivots in disguise.  
- **CTA**: Book a 15-min audit via Calendly link in comments.

## TWITTER/X THREAD (1 thread, 9 tweets)

- **Tweet 1**: Authors: Your book sold 23 copies last month. The fix isn't more writing—it's this 7-step marketing blueprint that turned my client's debut into 5k sales. Thread 👇 #BookMarketing #IndieAuthor

- **Tweet 2**: Step 1: Avatar deep-dive. Not "book lovers"—specify: "40yo fantasy fans who binge Sarah J. Maas on weekends." Miss this, waste 90% of effort. #AuthorTips

- **Tweet 3**: Step 2: Lead magnet launch. Free chapter + email opt-in. Aim for 500 subs pre-launch. Tools: BookFunnel + ConvertKit. No list = no leverage. 📧

- **Tweet 4**: Step 3: Teaser ecosystem. 10 Reels/TikToks (hooks under 3s), cross-post IG/Twitter. Hit 50k views? Pre-orders flow. Script template in bio. 🎥

- **Tweet 5**: Step 4: ARC blitz. 100 targeted reviewers via StoryOrigin. 50+ reviews Day 1 unlocks algo magic. Track opens/clicks. 🔍

- **Tweet 6**: Step 5: Launch day stack. Email sequence + FB groups + 1 paid BookBub deal if budget allows. Momentum > perfection. 🚀

- **Tweet 7**: Step 6: Post-launch nurture. Weekly value emails (tips, not sales). Retention = sequels cash cow. 30% open rates minimum. 💎

- **Tweet 8**: Step 7: Scale audit. Week 4: Analyze UTM links. Double down on winners. Clients repeat this for 6-figure careers.

- **Final tweet**: This blueprint works for fiction/nonfic. DM "BLUEPRINT" for the free PDF + your book genre for tweaks. Let's launch yours right. @CrimsonLeafMktg #WritingCommunity