## OBJECTIVE
Achieve 5,000 pre-orders for "Whispers of the Forgotten Realm" by Alex Thorne (YA fantasy about a teen girl uncovering her elemental powers in a hidden realm) within 90 days via a BookTok influencer amplification campaign, measured by Amazon KDP pre-order sales dashboard.

## TARGET AUDIENCE
- **Primary segment**: Women 18-24, active on TikTok (daily users averaging 2+ hours), fantasy romance enthusiasts (fans of Sarah J. Maas or Rebecca Yarros), in the "interested but not committed" buying stage (have engaged with similar BookTok videos but no purchase history).
- **Key insight**: They crave short, visually immersive "realm escape" teasers that blend emotional empowerment (protagonist's self-discovery) with aesthetic fantasy vibes (glowing runes, misty forests) to trigger FOMO and immediate pre-order clicks.

## TACTICAL PLAN
**Phase 1: Pre-Launch (Days 1-30)**  
- **STEP**: Create and seed 10 author-led teaser videos (15-30s) featuring book quotes over Canva-edited realm visuals, ending with pre-order link.  
  **OWNER**: Author (with agency review). **TIMELINE**: Days 1-7. **TOOL/PLATFORM**: TikTok, CapCut for editing.  
- **STEP**: Identify and outreach to 50 micro-influencers (5k-50k followers, 5%+ engagement on fantasy content) via DMs with free ARC + custom script.  
  **OWNER**: Agency VA. **TIMELINE**: Days 8-15. **TOOL/PLATFORM**: TikTok Creator Marketplace, Google Sheets for tracking.  

**Phase 2: Launch (Days 31-60)**  
- **STEP**: Launch 20 sponsored influencer duets/reactions to teasers, requiring #WhispersRealm + pre-order swipe-up.  
  **OWNER**: Influencers (agency coordinates payments). **TIMELINE**: Days 31-45. **TOOL/PLATFORM**: TikTok Ads Manager for boosts ($0.50/CPM).  
- **STEP**: Run TikTok Spark Ads on top 5 performing organic videos, targeting "Sarah J. Maas" interest lookalikes.  
  **OWNER**: Agency. **TIMELINE**: Days 46-60. **TOOL/PLATFORM**: TikTok Ads Manager, Pixel on Amazon pre-order page.  

**Phase 3: Sustain (Days 61-90)**  
- **STEP**: Host 3 live TikTok sessions with author Q&A + flash giveaways (signed ARCs for pre-orders).  
  **OWNER**: Author + agency moderator. **TIMELINE**: Days 65, 75, 85. **TOOL/PLATFORM**: TikTok Live, Linktree for pre-order redirect.  
- **STEP**: Repurpose top videos into Instagram Reels cross-posts for spillover traffic.  
  **OWNER**: Agency VA. **TIMELINE**: Days 61-90 (weekly). **TOOL/PLATFORM**: Instagram, Later for scheduling.  

## CONTENT REQUIREMENTS
- **Teaser Video Script**: 15-30s TikTok script; 100 words max; platform: TikTok; who writes: Agency copywriter.  
- **Influencer Brief Template**: 1-page Google Doc with hook script, visual guidelines (e.g., "blue rune overlays"), and CTA ("Link in bio to pre-order"); platform: Email/DM; who writes: Agency.  
- **ARC Cover Graphic**: 1080x1920px PNG with "Exclusive ARC - Pre-order Now" badge; platform: TikTok/Instagram; who writes: Agency designer (Canva Pro).  
- **Live Session Outline**: 500-word script with 5 themed questions (e.g., "How does Elara's power arc mirror real teen struggles?"); platform: TikTok Live; who writes: Author (agency polishes).  
- **Swipe-Up Linktree Page**: Custom landing with pre-order button, book trailer embed, and email signup; platform: Linktree; who writes: Agency VA.  

## SUCCESS METRICS
- **Pre-Order Sales**: Track via Amazon KDP dashboard; baseline: 0; 90-day target: 5,000.  
- **TikTok Video Views**: Measure organic + paid views in TikTok Analytics; baseline: 0; 90-day target: 1,000,000.  
- **Influencer Engagement Rate**: (Likes + comments + shares)/views from influencer posts; baseline: N/A; 90-day target: 8%.  

## RISK & MITIGATION
- **Risk 1: Low influencer response rate**: Mitigation: Pre-qualify via engagement audits and offer $50-200 flat fees upfront to secure 80% commitment.  
- **Risk 2: Algorithm suppression on paid ads**: Mitigation: A/B test 3 creative variants daily in first week and pivot to top performer using TikTok's auto-optimize.  

## BUDGET ESTIMATE
$3,000 - $7,500 (low/high); single biggest cost driver: Influencer fees ($2,000-$5,000 for 20 sponsored posts).