## OBJECTIVE
Achieve 5,000 unit sales of "Shadows of Deception" (psychological thriller by Alex Rivera about corporate betrayal and moral ambiguity) on Amazon within 90 days, measured via Amazon KDP sales dashboard, equating to $25,000 revenue at $4.99 average price after royalties.

## TARGET AUDIENCE
- **Primary segment**: Women 35-55, mid-career professionals (managers/executives in tech/finance), active on Facebook (daily 30+ min) and Instagram (Reels viewers), in "awareness to consideration" buying stage, feeling stressed from work betrayals and seeking escapist thrillers with relatable anti-heroines.
- **Key insight**: They need to see quick emotional hooks like "What if your boss was plotting your downfall?" paired with 15-sec Reels of tense office scenes to evoke paranoia and urgency, prompting "Add to Cart" via fear-of-missing-out on insider secrets mirroring their lives.

## TACTICAL PLAN
- **STEP**: Build custom audience of 100k+ thriller readers by uploading Amazon buyer lists (purchased via tools like Publisher Rocket) and lookalikes; layer with interests in Gillian Flynn/Dan Brown.
  - **OWNER**: Agency
  - **TIMELINE**: Week 1 (Pre-launch)
  - **TOOL/PLATFORM**: Facebook Ads Manager + Publisher Rocket
- **STEP**: Launch 5-video ad sets (15-sec Reels) teasing book hook: shadowy office intrigue with text overlay "Your next promotion could be a trap"; A/B test 3 headlines vs. 2 CTAs ("Buy Now" vs. "Peek Inside").
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 2-4 (Launch phase)
  - **TOOL/PLATFORM**: Instagram Reels + Facebook Ads Manager
- **STEP**: Run Amazon Sponsored Products campaign targeting keywords "corporate thriller betrayal" (bid $0.75 CPC) and auto-campaigns; retarget cart abandoners with "Finish Reading the Twist" ads.
  - **OWNER**: Author (with agency setup)
  - **TIMELINE**: Weeks 5-12 (Post-launch sustain)
  - **TOOL/PLATFORM**: Amazon Advertising Console
- **STEP**: Nurture 10k email subscribers via lead magnet (free chapter download) with 5-email sequence building to launch discount; segment by engagement.
  - **OWNER**: VA
  - **TIMELINE**: Weeks 1-12 (ongoing)
  - **TOOL/PLATFORM**: Mailchimp + BookFunnel
- **STEP**: Post 3x/week author IG Lives recapping book themes (e.g., "Real betrayals I've seen"), driving to Amazon link in bio.
  - **OWNER**: Author
  - **TIMELINE**: Weeks 3-12 (Launch+)
  - **TOOL/PLATFORM**: Instagram Live + Linktree

## CONTENT REQUIREMENTS
- **Ad Copy (5 variants)**: 100-125 characters, for Facebook/Instagram ads; e.g., "She trusted her mentor. Big mistake. Uncover the office lies in Shadows of Deception. Tap to thriller escape."; platform: Meta; who writes: Agency copywriter.
- **Reels Videos (5 assets)**: 15-sec vertical MP4 (1080x1920), tense music + text overlays + book cover flash; platform: Instagram/Facebook; who creates: Agency via CapCut.
- **Email Sequence Templates (5 emails)**: HTML, 300-500 words each (e.g., Email 1: Chapter 1 teaser; Email 5: 20% launch discount code); platform: Mailchimp; who writes: Agency + author review.
- **Lead Magnet PDF**: 10-page sample chapter, branded cover; 5,000 words; platform: BookFunnel landing page; who creates: Author extracts + VA formats in Canva.
- **IG Live Scripts (6 outlines)**: 200-word bullet scripts per session tying real-life betrayal stories to book plot; platform: Instagram; who writes: Agency strategist.

## SUCCESS METRICS
- **Amazon Sales**: Track daily units sold in KDP dashboard; baseline: 50/month; 90-day target: 5,000 total.
- **Ad ROAS (Return on Ad Spend)**: Calculate revenue/sales spend in Facebook Ads Manager + Amazon reports; baseline: 2x; 90-day target: 4x ($4 revenue per $1 spent).
- **Email Open-to-Sale Conversion**: Measure opens-to-purchases via Mailchimp UTM tags in Amazon; baseline: 2%; 90-day target: 8%.

## RISK & MITIGATION
- **Risk 1: Ad account suspension from thriller genre flags**: Mitigation: Pre-approve all creatives via Facebook Ad Library review and use neutral imagery (no violence) with agency-approved compliance checklist.
- **Risk 2: Low email deliverability from cold lists**: Mitigation: Warm up domain with 500 daily sends via Mailchimp authentication and include preference centers in every email.

## BUDGET ESTIMATE
$3,000-$7,500 (low: organic-heavy; high: aggressive scaling); single biggest cost driver: Facebook/Amazon ad spend ($2,000-$5,000 at $0.50-$1.00 CPC for 4M impressions).