## OBJECTIVE
Generate 750 verified pre-orders on Amazon KDP for the psychological thriller *Midnight Secrets* by debut author Alex Rivera within 90 days, measured via KDP dashboard sales reports, with success defined as 20% conversion from 3,750 BookTok video views leading to link clicks.

## TARGET AUDIENCE
- **Primary segment**: Women 28-45, urban professionals (income $60k+), active on TikTok/BookTok and Instagram Reels (daily users averaging 2+ hours), in the awareness-to-consideration buying stage, emotionally gripped by suspenseful "what if I'm next?" paranoia from true-crime podcasts like *Crime Junkie*.
- **Key insight**: They need pulse-pounding 15-second teaser clips revealing a single plot twist (e.g., "the killer lives next door") paired with eerie ASMR audio to evoke chills and FOMO, prompting immediate pre-order clicks via bio links.

## TACTICAL PLAN
**Phase 1: Pre-Launch Build (Days 1-30)**  
- **STEP**: Produce and post 15 short-form teaser videos (15-30s) featuring blurred crime scene reenactments from *Midnight Secrets* key twists, ending with pre-order swipe-up link.  
  **OWNER**: VA (supervised by agency strategist).  
  **TIMELINE**: Days 1-10 creation; daily posts Days 11-30.  
  **TOOL/PLATFORM**: CapCut for editing, TikTok for posting (primary), cross-post to Instagram Reels.  

- **STEP**: Run TikTok Spark Ads targeting "psychological thriller" and "true crime" interests, budgeting $20/day, optimizing for link clicks to Amazon pre-order page.  
  **OWNER**: Agency (via Ads Manager).  
  **TIMELINE**: Days 15-30.  
  **TOOL/PLATFORM**: TikTok Ads Manager.  

**Phase 2: Launch Momentum (Days 31-60)**  
- **STEP**: Launch email nurture sequence to 5,000-subscriber list teasing Chapter 1 excerpt, with embedded Amazon pre-order button.  
  **OWNER**: Author (content) + VA (setup).  
  **TIMELINE**: Day 31 send #1; weekly through Day 60.  
  **TOOL/PLATFORM**: Mailchimp for automation.  

- **STEP**: Partner with 10 BookTok influencers (10k-50k followers, thriller niche like @bookishthrills) for unboxing/giveaway of ARC copies, requiring pre-order proof for entry.  
  **OWNER**: Agency.  
  **TIMELINE**: Outreach Days 31-40; activations Days 41-60.  
  **TOOL/PLATFORM**: Aspire.io for influencer discovery and contracts.  

**Phase 3: Sustain & Scale (Days 61-90)**  
- **STEP**: Retarget video viewers with Facebook/Instagram carousel ads showing reader testimonials and "limited-time $0.99 pre-order discount."  
  **OWNER**: Agency.  
  **TIMELINE**: Days 61-90 continuous.  
  **TOOL/PLATFORM**: Meta Ads Manager (pixel on author's Linktree).  

- **STEP**: Host live TikTok Q&A with author discussing *Midnight Secrets* inspirations (e.g., real-life neighbor stalking cases), pinning pre-order link.  
  **OWNER**: Author + VA (tech).  
  **TIMELINE**: Day 75 (prime-time 8pm EST).  
  **TOOL/PLATFORM**: TikTok Live.  

## CONTENT REQUIREMENTS
- **15 Teaser Video Scripts**: 100-150 words each (voiceover + on-screen text), TikTok/Reels format, VA edits with stock footage; author writes core plot hooks.  
- **Email Nurture Templates (5 total)**: 300 words each, HTML with button (e.g., "Claim Your Copy Before the Killer Strikes"), Mailchimp format; author provides Chapter 1 excerpt, agency designs.  
- **Influencer Briefs (10)**: 200-word PDF template with hashtags (#MidnightSecretsPreOrder), unboxing script, and proof-of-preorder entry rules; agency writes.  
- **Ad Creatives (5 variants)**: 1080x1080 PNG carousels + 15s video hooks, Meta/TikTok specs; VA creates in Canva, agency approves.  
- **Live Q&A Script**: 500 words outline (10 audience Qs prepped), TikTok text overlay; author writes personal anecdotes.

## SUCCESS METRICS
- **Pre-Orders**: Track daily via Amazon KDP dashboard; baseline 0, 90-day target 750.  
- **TikTok Link Clicks**: Measure via TikTok Analytics + Bitly tracking links; baseline N/A, 90-day target 3,750 (20% conversion to pre-orders).  
- **Email Open-to-Click Rate**: Monitor in Mailchimp reports; baseline 25%, 90-day target 40%.

## RISK & MITIGATION
- **Low BookTok algorithm pickup**: Mitigate by A/B testing 3 video hooks (twist reveal vs. ASMR sound vs. text overlay) in first 5 posts and duplicating top performer.  
- **Influencer no-shows or low engagement**: Mitigate by securing contracts via Aspire.io with 50% payment upfront and backup list of 20 alternates pre-vetted.

## BUDGET ESTIMATE
$3,500 - $6,000 (low: organic-heavy; high: scaled ads), with the single biggest cost driver being TikTok/Facebook ad spend ($2,000-$4,000 at $0.50-$1.00 CPC).