# TikTok BookTok Campaign Strategy for "Midnight Secrets" Launch

## OBJECTIVE
Achieve 10,000 verified pre-orders for "Midnight Secrets" (a steamy paranormal romance by thriller author Lena Voss targeting women craving escapist romance) within 90 days via TikTok-driven traffic to a dedicated BookFunnel pre-order landing page.

## TARGET AUDIENCE
- **Primary segment**: Women 25-44, active daily on TikTok (avg 1hr+ session), in "fantasy escape" emotional state (stressed professionals/moms seeking guilty-pleasure reads), awareness-to-consideration buying stage (have read similar authors like Sarah J. Maas or Colleen Hoover but not Voss yet).
- **Key insight**: They need to feel the addictive "one more chapter" thrill through fast-paced, visually seductive 15-sec clips showing forbidden romance tension, paired with trending audio, to swipe up and pre-order for instant escapism.

## TACTICAL PLAN
- **STEP**: Research and curate 50 BookTok trends/hashtags (e.g., #Romantasy, #SpicyBookRecs, #OneClickPreorder) + identify 20 micro-influencers (5k-50k followers, 5%+ engagement in romance niche).
  - **OWNER**: Agency (Leo/Campaign Strategist)
  - **TIMELINE**: Week 1 (Pre-Launch Phase)
  - **TOOL/PLATFORM**: TikTok Creative Center, Heepsy for influencer search.
- **STEP**: Author produces 30 raw 15-sec video hooks (e.g., dramatic page flips with voiceover: "She shouldn't kiss the vampire prince... but she does"); agency edits into polished duets/stitches with trending sounds like "Obsessed" by Olivia Rodrigo remix.
  - **OWNER**: Author (raw footage), Agency (editing)
  - **TIMELINE**: Weeks 2-3 (Build Phase)
  - **TOOL/PLATFORM**: CapCut for editing, TikTok app for upload testing.
- **STEP**: Launch 5x/day organic posts from author's verified TikTok (@LenaVossBooks, 10k followers) + collab duets with 10 influencers (paid $50-200 each for 1 post + story).
  - **OWNER**: Agency VA (scheduling), Influencers (collab execution)
  - **TIMELINE**: Weeks 4-8 (Launch Phase)
  - **TOOL/PLATFORM**: Later for scheduling, Linktree for pre-order bio link to BookFunnel.
- **STEP**: Run TikTok Spark Ads on top 10 organic videos ($0.50-1.00 CPM target), geo-fence US/UK, retarget video viewers with "Pre-order now: 20% off ARC".
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 6-12 (Amplify Phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager, Pixel on BookFunnel for tracking.
- **STEP**: Weekly live sessions (author Q&A + flash giveaways: 5 ARCs for commenters) + stitch user-generated content from #MidnightSecretsTok.
  - **OWNER**: Author (hosting), Agency (promotion)
  - **TIMELINE**: Every Wed 8PM ET, Weeks 4-12
  - **TOOL/PLATFORM**: TikTok Live, Google Form for giveaway entry.

## CONTENT REQUIREMENTS
- **15-sec Video Hooks (30 pieces)**: Vertical MP4, 10-15 sec, TikTok format; script 20-40 words voiceover + on-screen text (e.g., "Swipe for the forbidden kiss"); author writes scripts, agency films/edits.
- **Influencer Collab Brief (10 pieces)**: Google Doc template, 200 words; includes video script, hashtags, link; agency writes.
- **Static Graphics (20 pieces)**: 1080x1920 PNG covers/quotes (e.g., "Enemies to lovers who bite"); Canva template, 50 chars text overlay; VA creates using author's cover assets.
- **Live Script Template (5 pieces)**: 300-word outline; intro hook, teaser spoilers, CTA "Comment PREORDER"; author customizes per session.
- **Ad Copy Variants (15 pieces)**: 100-char TikTok ad text + CTA button "Pre-Order Now"; agency writes, A/B tested.

## SUCCESS METRICS
- **Pre-Order Conversions**: Track unique clicks-to-purchase via BookFunnel UTM pixels; baseline 0, 90-day target 10,000.
- **TikTok Engagement Rate**: (Likes + Comments + Shares)/Views in TikTok Analytics; baseline 3%, 90-day target 8%.
- **ROAS (Return on Ad Spend)**: Revenue from tracked pre-orders / TikTok ad spend in Ads Manager; baseline N/A, 90-day target 5x.

## RISK & MITIGATION
- **Risk 1**: Algorithm shadowban on "spicy" content flags TikTok romance videos. **Mitigation**: Pre-clear all videos via TikTok's Content Self-Review tool and use PG-13 thumbnails/text.
- **Risk 2**: Influencer no-shows or low delivery. **Mitigation**: Contracts via HelloSign with 50% upfront payment and performance clauses, plus 5 backup influencers per slot.

## BUDGET ESTIMATE
$5,000-$8,500 (low/high); single biggest cost driver: Influencer fees ($3,000 for 20 collabs) + TikTok ads ($2,500 media buy).