## OBJECTIVE
Generate 3,000 verified book sales (tracked via BookFunnel redemption codes and Amazon KDP reports) for "Midnight Whispers" by Jax Harlan, a steamy paranormal romance, within 90 days of launch, representing 20% of the first-print run.

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-45, avid romance readers on TikTok and Facebook, in the "problem-aware" buying stage (frustrated with predictable plots, seeking escapist spice with supernatural twists), active in BookTok communities with 5K+ followers on average.
- **Key insight**: They need to feel the thrill of forbidden vampire-human romance through teaser scenes that evoke "heart-pounding tension" and FOMO from limited-time bonuses like exclusive bonus chapters, prompting immediate pre-order clicks.

## TACTICAL PLAN
- **STEP**: Create and optimize Amazon KDP product page with A+ Content (enhanced images, comparison charts vs. competitors like "Twilight" series, keyword-stuffed bullet points: "steamy vampire bites, forbidden love, HEA").
  - **OWNER**: Author (initial draft) + Agency (optimization).
  - **TIMELINE**: Week 1 (pre-launch phase).
  - **TOOL/PLATFORM**: Amazon Seller Central + Canva for visuals.
- **STEP**: Launch TikTok BookTok ad campaign targeting "paranormal romance" interests, using 15-second teaser videos of dramatic reading + on-screen pre-order link.
  - **OWNER**: Agency.
  - **TIMELINE**: Weeks 2-6 (launch phase).
  - **TOOL/PLATFORM**: TikTok Ads Manager, CapCut for video editing.
- **STEP**: Run Facebook/Instagram lookalike audiences (based on author's email list upload) with carousel ads showcasing 5 key tropes (e.g., "enemies to lovers bite scene") linking to BookFunnel landing page for lead magnet (free novella).
  - **OWNER**: Agency.
  - **TIMELINE**: Weeks 4-12 (sustain phase).
  - **TOOL/PLATFORM**: Facebook Ads Manager + BookFunnel.
- **STEP**: Email nurture sequence to 10K subscriber list (built via pre-launch opt-in), sending 7 automated emails with escalating urgency (e.g., Day 1: excerpt; Day 30: 20% discount code).
  - **OWNER**: VA (setup) + Agency (copy review).
  - **TIMELINE**: Ongoing from Week 1.
  - **TOOL/PLATFORM**: ConvertKit.
- **STEP**: Secure 20 BookBub Featured Deals-style promo spots on sites like BargainBooksy and FreeBooksy, timing blasts for launch week peak.
  - **OWNER**: Agency.
  - **TIMELINE**: Weeks 3-10 (promo blasts).
  - **TOOL/PLATFORM**: BookBub Partners dashboard, Ereader News Today.

## CONTENT REQUIREMENTS
- **Amazon A+ Images & Bullets**: 7 high-res PNGs (1200x800px) + 150-word bullet copy; platform: Amazon; who writes: Agency designer + author approval.
- **TikTok Teaser Videos**: 10x 15-sec MP4s (1080x1920px, 50-75 words voiceover script); platform: TikTok; who writes: Agency scriptwriter, VA records.
- **Facebook Carousel Ads**: 5-image PNG set (1080x1080px each) + 100-char headline/125-char body copy per ad; platform: Facebook/Instagram; who writes: Agency copywriter.
- **Email Sequence Templates**: 7 HTML emails (500 words avg., with embedded video/GIFs); platform: ConvertKit; who writes: Agency copywriter.
- **Lead Magnet Novella**: 10K-word PDF (cover via Canva); platform: BookFunnel; who writes: Author (pre-written bonus).

## SUCCESS METRICS
- **Pre-Order/Sales Volume**: Track daily via Amazon KDP dashboard + BookFunnel codes; baseline: 200 (pre-campaign); 90-day target: 3,000.
- **Ad ROAS (Return on Ad Spend)**: Calculate sales value ($4.99/book) / ad spend in Facebook/TikTok Ads Manager; baseline: 1.5x; 90-day target: 3x.
- **Email Open-to-Sale Conversion**: Measure clicks-to-purchase in ConvertKit UTM links vs. sales; baseline: 2%; 90-day target: 8%.

## RISK & MITIGATION
- **Risk**: Low ad engagement due to algorithm changes/shifts in BookTok trends. **Mitigation**: A/B test 3 video creatives weekly and pivot to top performer using TikTok Pixel data.
- **Risk**: Amazon ranking volatility from promo saturation. **Mitigation**: Stagger promo blasts across 5 sites max per week and monitor Best Sellers Rank hourly via Publisher Rocket.

## BUDGET ESTIMATE
$5,000-$8,500 (low/high); single biggest cost driver: TikTok/Facebook ad spend ($3,500 allocated for 90 days at $0.50-$1.00 CPM).