## OBJECTIVE
Drive 5,000 pre-orders for "Echoes of Eternity" (debut sci-fi thriller by Alex Rivera about quantum time loops and moral dilemmas in alternate realities) on Amazon within 90 days of launch, measured by Amazon KDP dashboard sales data exceeding $25,000 in royalties at $4.99 price point.

## TARGET AUDIENCE
- **Primary segment**: Sci-fi thriller enthusiasts aged 28-45, male-skewing 60/40, active on Reddit (r/scifi, r/books, r/printSF with 1M+ combined members), Twitter/X (following @scalzi, @neilhimself), and Goodreads; in "consideration" buying stage (have read similar authors like Blake Crouch or Andy Weir, seeking next addictive page-turner), feeling intellectually curious but overwhelmed by TBR lists.
- **Key insight**: They need to feel the "mind-blown" thrill of the book's time-loop hook via teaser excerpts proving high-stakes twists, evoking FOMO on missing a "Dark Matter meets Recursion" vibe, to trigger impulse pre-order.

## TACTICAL PLAN
- **STEP**: Research and segment Reddit communities (r/scifi, r/books, r/printSF, r/Fantasy) for top 50 active threads on time-travel books; compile list of 200 engaged users (karma >5k, recent comments on similar titles).
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Week 1 (pre-launch prep phase)
  - **TOOL/PLATFORM**: Reddit search + Pushshift.io API for data export; Google Sheets for user list.
- **STEP**: Create and schedule 15 organic Reddit posts/AMAs as author, sharing exclusive 500-word time-loop excerpt with "what would you do?" poll; crosspost to Twitter/X threads.
  - **OWNER**: Author (with agency review)
  - **TIMELINE**: Weeks 2-4 (tease phase)
  - **TOOL/PLATFORM**: Reddit native posting; Twitter/X scheduler (Buffer); Canva for poll graphics.
- **STEP**: Launch targeted Reddit Ads to 200-user lookalike audience + interest-based (sci-fi keywords); $0.50 CPC, A/B test 3 ad creatives featuring book cover + "Loop back or lose everything?" hook.
  - **OWNER**: Agency VA
  - **TIMELINE**: Weeks 5-12 (conversion phase)
  - **TOOL/PLATFORM**: Reddit Ads Manager; Pixel tracked to Amazon pre-order URL.
- **STEP**: Run Twitter/X promoted threads with video teaser (author reading twist scene) to 100k impressions, retargeting Reddit engagers.
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 5-12 (ongoing)
  - **TOOL/PLATFORM**: Twitter/X Ads; Descript for video edit; Amazon Attribution for tracking.
- **STEP**: Weekly Goodreads giveaways (50 ARCs) + shelf lists ("Time Travel Thrillers") with reviews seeded from ARC readers.
  - **OWNER**: Author
  - **TIMELINE**: Weeks 3-12
  - **TOOL/PLATFORM**: Goodreads Giveaways tool; agency tracks via Google Analytics UTM links.

## CONTENT REQUIREMENTS
- **Excerpt Teaser**: 500-word PDF snippet (first twist chapter); plain text + Canva cover overlay; for Reddit/Twitter/X;  agency writes, author approves (400-600 words).
- **Poll Graphics**: 5 static images (1080x1080px); "Change the past?" yes/no options with book art; Canva; for Reddit/Twitter/X; VA creates (no word count).
- **Video Teaser Script**: 30-sec author read-aloud script; dramatic pauses on hooks; Descript format; for Twitter/X; agency writes (150 words).
- **Ad Creatives**: 3 carousel ads (cover + 3 quotes + pre-order CTA); 280-char copy each; Reddit/Twitter/X specs; agency writes.
- **Giveaway Copy**: 200-word Goodreads post template; "Enter for ARC – loop into the future"; reusable; agency templates, author customizes.

## SUCCESS METRICS
- **Pre-Order Sales**: Track daily via Amazon KDP dashboard; baseline 0, 90-day target 5,000 units.
- **Engagement Rate**: Reddit upvotes/comments + Twitter/X impressions/clicks via platform analytics; baseline 2%, 90-day target 8% (10k engagements).
- **Click-Through Rate (CTR)**: Ad platform dashboards (Reddit/Twitter/X); baseline 0.5%, 90-day target 2.5% on 500k impressions.

## RISK & MITIGATION
- **Risk 1**: Low Reddit engagement due to anti-promo sentiment. **Mitigation**: Frame all posts as genuine discussions/polls with no direct sales links, using author account with 3-month karma build-up.
- **Risk 2**: Ad fatigue or platform algorithm changes tanking reach. **Mitigation**: Rotate 3 creatives weekly and cap daily spend at $100, monitoring via Ads Manager for >1.5% CTR pivot.

## BUDGET ESTIMATE
$3,500-$6,000 (low/high); single biggest cost driver: Reddit/Twitter/X ad spend ($2,500-$4,500 for 500k impressions at $0.40-$0.60 CPC).