## OBJECTIVE
Achieve 5,000 unit sales of "Eternal Flames" (paranormal romance by debut author Jane Doe) on Amazon Kindle within 90 days post-launch, measured via KDP dashboard sales reports, equating to a 10x lift from the author's current 500-copy baseline.

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-40, US-based, active on TikTok/BookTok and Facebook Groups (e.g., "Paranormal Romance Readers"), in the awareness-to-consideration buying stage, with interests in authors like Sarah J. Maas and J.R. Ward; they have 1-3 romance books purchased monthly via Kindle Unlimited.
- **Key insight**: They crave escapist stories blending steamy romance with supernatural empowerment; they need to see authentic reader testimonials and short, teaser video clips evoking "forbidden love ignites destiny" to trigger impulse borrows/adds-to-cart.

## TACTICAL PLAN
- **STEP**: Set up Amazon KDP paperback/ebook with keywords like "paranormal romance enemies to lovers" and A+ Content modules highlighting tropes; enroll in Kindle Unlimited.
  - **OWNER**: Author
  - **TIMELINE**: Week 1 (pre-launch prep phase)
  - **TOOL/PLATFORM**: Amazon KDP dashboard
- **STEP**: Secure 50 ARC (Advance Reader Copies) reviews via Booksprout; distribute personalized ARCs with review request email template.
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 1-2 (pre-launch)
  - **TOOL/PLATFORM**: Booksprout + Google Forms for tracking
- **STEP**: Launch TikTok/BookTok campaign: Post 3x/week teaser videos (15-30s) of character mood boards, "What if your soulmate was a vampire?" hooks; use trending sounds like #BookTokRomance; cross-post to Instagram Reels.
  - **OWNER**: VA
  - **TIMELINE**: Weeks 3-12 (launch + sustain phase)
  - **TOOL/PLATFORM**: TikTok Creator Tools + CapCut for editing
- **STEP**: Run Facebook Ads targeting "Paranormal Romance" interests; $0.50 CPC, creative: video ad with book cover + "Swipe up for free sample" linking to Amazon.
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 4-12 (post-launch amplification)
  - **TOOL/PLATFORM**: Facebook Ads Manager + Canva for statics
- **STEP**: Submit for BookBub Featured Deal on ebook (price $0.99); follow with newsletter blast to 100k+ subscribers.
  - **OWNER**: Agency
  - **TIMELINE**: Week 6 (mid-campaign spike)
  - **TOOL/PLATFORM**: BookBub submission portal
- **STEP**: Host Goodreads giveaway for 10 signed paperbacks; promote in romance reader groups.
  - **OWNER**: Author + VA
  - **TIMELINE**: Weeks 3-6 (ongoing buzz)
  - **TOOL/PLATFORM**: Goodreads Giveaways + Facebook Groups

## CONTENT REQUIREMENTS
- **ARC Review Request Email**: HTML email template, 200 words, for Booksprout distribution; agency writes.
- **TikTok Teaser Videos (15x)**: 15-30s vertical video with text overlays, voiceover script reading spicy excerpt, for TikTok/Instagram; VA produces using CapCut.
- **Facebook Ad Creatives (5 variants)**: Static image (1080x1080px) with book cover + hook copy ("Vampire mate? Yes please!"), 50 characters headline; agency designs in Canva.
- **BookBub Promo Blurb**: 150-word optimized description with tropes/buy links, for BookBub dashboard; agency writes.
- **Goodreads Giveaway Post**: 100-word graphic post with entry rules, for Facebook Groups/Goodreads; VA creates in Canva.

## SUCCESS METRICS
- **Amazon Sales**: Track daily units sold via KDP Reports; baseline 50/month, 90-day target 5,000 total.
- **Review Velocity**: Count new Amazon/Goodreads reviews via Search Console; baseline 10, 90-day target 200 (4+/day avg).
- **TikTok Engagement**: Measure video views + link clicks via TikTok Analytics; baseline 0, 90-day target 500k views / 10k clicks.

## RISK & MITIGATION
- **Risk**: Low initial review momentum delays Amazon algorithm push. **Mitigation**: Front-load 50 ARCs in Week 1 via Booksprout and offer $5 Amazon GC incentives for verified reviews within 14 days.
- **Risk**: Ad fatigue or high CPC on Facebook erodes ROI. **Mitigation**: A/B test 3 creative variants weekly in Ads Manager, pausing underperformers (<$0.30 CPC) and reallocating to TikTok organics.

## BUDGET ESTIMATE
$2,500-$6,000 (low: organic-heavy; high: full ad scaling); single biggest cost driver: Facebook Ads ($1,500-$4,000 at $10/day sustained spend).