# Campaign Strategy Document: "Echoes of Eternity" Book Launch

## 1. PRODUCT SUMMARY
"Echoes of Eternity" is a pulse-pounding sci-fi thriller by debut author Alex Rivera, exploring the ethical chaos of time travel as a grieving historian uncovers a conspiracy that rewrites history. Key selling points: Riveting plot twists that keep readers up all night (comparable to Blake Crouch's "Recursion"); profound themes of loss, redemption, and free will; and a diverse cast of characters praised in early reviews for emotional depth and relatability. Perfect for fans craving smart, high-stakes speculative fiction with heart.

## 2. TARGET AUDIENCE
**Primary: Sci-Fi Thriller Enthusiasts**  
- Age range: 25-45  
- Platforms: Instagram, TikTok, Goodreads  
- Purchasing triggers: BookTok hype, author AMAs, limited-time discounts  
- Emotional state: Seeking escapism from daily stress, craving intellectual stimulation and emotional catharsis  

**Secondary 1: Professional Book Readers (e.g., librarians, bloggers)**  
- Age range: 30-55  
- Platforms: LinkedIn, Twitter/X, email newsletters  
- Purchasing triggers: ARC reviews, media kits, bulk orders for libraries  
- Emotional state: Excited by fresh voices, motivated by professional discovery  

**Secondary 2: Time Travel Genre Fans**  
- Age range: 18-35  
- Platforms: TikTok, Reddit (r/scifi, r/books)  
- Purchasing triggers: Viral fan edits, teaser excerpts  
- Emotional state: Nostalgic yet thrilled by "what if" scenarios, community-driven FOMO  

## 3. MESSAGING PILLARS
Every piece of content must reinforce these **exactly 3** core messages:  
1. **Mind-Bending Twists**: "One choice echoes forever—dare to unravel the timeline."  
2. **Emotional Depth**: "Time travel isn't just adventure; it's the ultimate test of the heart."  
3. **Unputdownable Urgency**: "What if you could fix the past? Read before it's rewritten."

## 4. CHANNEL PLAN
| Channel | Platform | Content Type | Frequency | Owner Agent |
|---------|----------|--------------|-----------|-------------|
| **Visual Social** | Instagram/TikTok | Reels/Stories (teasers, author Q&A, fan edits, BookTok-style reviews) | 5x/week (3 TikTok, 2 IG) | Leo |
| **Professional Networking** | LinkedIn | Posts/articles (author insights, industry trends, endorsements) | 3x/week | Maya |
| **Warm List Nurturing** | Email (Klaviyo/Mailchimp) | Newsletters, drip sequences (excerpts, exclusive offers) | 2x/week during active phases | Zara |
| **Credibility Building** | Press (PR Newswire, book blogs) | Releases, pitches, guest articles | 1x/phase + ongoing outreach | Zara |
| **Community/Ads** | Facebook/Reddit Ads + Goodreads | Targeted ads, giveaways, polls | Daily during launch (budget: $5K) | Maya |
| **Evergreen** | YouTube | Author interviews, trailers | 1x/month | Leo |

## 5. CAMPAIGN PHASES
**Pre-Launch (2 weeks before):** Build anticipation with teaser visuals on IG/TikTok (mysterious timeline glitches), ARC/early access offers via email to 5K warm list, influencer outreach to 20 BookTokers (10K+ followers) for honest reviews. Goal: 1K pre-orders.  
**Launch Week:** High-intensity push—daily posts across all channels, email blast to full list with 20% discount code, press release to 50 outlets, $2K in targeted ads on FB/IG/TikTok. Live author IG session. Goal: 5K sales Week 1.  
**Post-Launch (Weeks 2-8):** Amplify reviews (user-generated TikToks, Goodreads quotes), community engagement (Reddit AMAs, reader polls), retargeting ads to cart abandoners/site visitors. Email nurture sequence for upsells. Goal: Sustain 2K sales/week.  
**Long-Term (Months 3-12):** Evergreen content (YouTube deep dives, podcast features), reader community (private FB group, monthly newsletters), backlist marketing (bundle with author's prior works or similar titles). Goal: 50K total sales, audiobook/podcast spin-offs.

## 6. SUCCESS METRICS
1. **Sales Volume**: Baseline: 0 (pre-launch). Target: 50K units sold in 12 months (tracked via Amazon KDP/BookScan).  
2. **Engagement Rate**: Baseline: 2% (industry avg). Target: 8% avg on social (likes/shares/comments per post, via platform analytics).  
3. **Email Conversion**: Baseline: 1.5% open-to-sale. Target: 5% (tracked via Klaviyo, focusing on click-to-purchase from blasts).

## 7. EXECUTION TASKS
- **Social Media Pack** (30 IG/TikTok posts + captions/hashtags): Leo  
- **Email Sequence** (8 emails: welcome, teasers, launch blast, review requests, upsell): Zara  
- **Press Release** (2 versions: launch + post-launch): Zara  
- **Ad Copy** (10 variants for FB/IG/TikTok/Reddit): Maya  
- **Author Bio/Media Kit** (PDF with headshots, Q&A, endorsements): Maya  
- **Teaser Video Trailers** (3 short Reels + 1 long YouTube): Leo  
- **Influencer Outreach Kit** (pitches, ARCs, tracking sheet): Zara  
- **Goodreads Giveaway Setup** (500 copies): Maya  
- **Review Amplification Graphics** (10 templated posts): Leo  
- **Community Engagement Calendar** (polls, AMAs, group moderation): Leo  
- **Evergreen Content Bundle** (5 blog posts/articles): Maya  

**Approval Workflow**: All assets reviewed by Maya before publish. Budget: $15K total (ads $8K, tools $2K, influencers $5K). Launch Date: [TBD – 4 weeks from approval].  

Prepared by: Maya, Director of Marketing Operations  
Crimson Leaf Marketing | Book Marketing Agency