### Email Marketing Sequence: "Whispers in the Dark" Launch Campaign

**Campaign Overview (from Zara):**  
Hi, I'm Zara, Lead Creative Copywriter at Crimson Leaf Marketing. This sequence promotes *Whispers in the Dark*, a gripping psychological thriller by Mia Harlow. Launch offer: $0.99 (reg. $4.99) for the first week + exclusive bonus novella *Shadows Within*. Sequence drives opens, builds urgency, proves value, and re-engages. 6 emails total (added review request post-purchase). All optimized for one reader ("you"), one CTA each.

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**EMAIL #1: Launch Day**  
**SUBJECT LINE:** Remember that thriller I told you about?  
**PREVIEW TEXT:** Whispers in the Dark just dropped – your copy awaits  

**HEADER:** *Whispers in the Dark* is live – and it's even better than I promised  

**BODY:**  
Hey [First Name],  

You've been hearing me tease this for weeks: *Whispers in the Dark*, the psychological thriller that's been keeping me up at night. Today, it's finally here.  

Picture this: You're alone in your house when you hear it – a whisper from the walls. Not your imagination. Not a trick. Something real, something that knows your deepest secrets. That's the hook that pulls you into Mia Harlow's world, where every page twists your trust in what you think you know.  

Why does this book hit different? Mia poured her own late-night paranoia into it – those moments when doubt creeps in and you question everything. Readers are already calling it "unputdownable" in early peeks. It's not just a read; it's a mind-bender that lingers.  

Right now, you can snag it for just $0.99 (that's 80% off the regular $4.99). Plus, as a thank-you for being here from the start, you'll get the bonus novella *Shadows Within* – a prequel that dives deeper into the whispers' origin. No strings, instant delivery.  

This launch price vanishes in 7 days. Don't miss stepping into the shadows.  

Your friend,  
Mia Harlow  

*(Word count: 218)*  

**CTA BUTTON TEXT:** Get My $0.99 Copy + Bonus  

**POST-CTA:** Your thrill starts the second you click – exclusive price locked in now.  

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**EMAIL #2: Day 3**  
**SUBJECT LINE:** Early readers are losing sleep over this  
**PREVIEW TEXT:** "I couldn't put it down" – real reactions inside  

**HEADER:** You won't believe what early readers are saying  

**BODY:**  
Hey [First Name],  

Day 3 of the launch, and *Whispers in the Dark* is already whispering back to readers. I had to share these – straight from the people who've dived in:  

"I finished it in one sitting. Mia nailed that creeping dread – 5 stars!" – Sarah K.  

"Twists I never saw coming. Better than my favorite King novels." – Tom R.  

"Those whispers? Chilling. I checked my walls after reading." – Lena M.  

It's not hype; it's real. Mia crafted this from her own edge-of-sanity stories, blending suspense with that "what if it's me?" paranoia we all feel sometimes. No filler – pure, page-turning tension.  

If you grabbed your $0.99 copy + bonus *Shadows Within*, you're in the club. If not, the clock's ticking (4 days left on the deal). One click, and you'll see why they're obsessed.  

Talk soon,  
Mia Harlow  

*(Word count: 162)*  

**CTA BUTTON TEXT:** Claim My Copy Before Price Jumps  

**POST-CTA:** Join the readers who can't stop talking about it – instant access awaits.  

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**EMAIL #3: Day 7**  
**SUBJECT LINE:** Quick heads-up: 24 hours left on this  
**PREVIEW TEXT:** $0.99 deal ends midnight – don't wait  

**HEADER:** Last call: Your $0.99 window closes tonight  

**BODY:**  
Hey [First Name],  

We’re at Day 7, and I hate to rush you, but the launch special ends at midnight. *Whispers in the Dark* at $0.99 + bonus *Shadows Within*? Gone forever after tonight.  

You've stuck with me through the teasers – this is your shot at 80% off before it jumps to $4.99. Readers are raving (those Day 3 quotes weren't kidding), and the whispers are calling your name.  

Imagine curling up tonight, heart racing as the secrets unravel. That's what over 500 early copies have delivered. No better time to join them.  

Hit reply if you're in – I'd love to hear your first twist reaction.  

Clock's ticking,  
Mia Harlow  

*(Word count: 152)*  

**CTA BUTTON TEXT:** Secure My Deal Now – Ends Tonight  

**POST-CTA:** $0.99 + bonus vanishes at midnight – act before it's full price.  

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**EMAIL #4: Week 3**  
**SUBJECT LINE:** Why this book changed how I see trust  
**PREVIEW TEXT:** A deeper look at Whispers in the Dark  

**HEADER:** The real reason *Whispers in the Dark* sticks with you  

**BODY:**  
Hey [First Name],  

Three weeks post-launch, and *Whispers in the Dark* is still haunting inboxes (yours included?). Let me tell you why it matters – beyond the thrills.  

In a world of fake news and filtered lives, Mia strips it bare: What if the voices you ignore are telling the truth? The protagonist, Lena, starts like you or me – dismissing the whispers as stress. But as they reveal her buried regrets, she unravels. It's a mirror to our own doubts: that argument you replay, the choice you regret, the fear you push down.  

Mia didn't write fluff; she wove in psychology from her therapy background – gaslighting, isolation, the slow build of "maybe I'm crazy?" It forces you to question trust: in others, in yourself. Readers email me: "It made me call my sister after years." That's the power.  

Full price now ($4.99), but worth every penny for the shift it sparks. If life's been noisy, this quiets it with truth.  

Thoughts? Hit reply.  
Mia Harlow  

*(Word count: 198)*  

**CTA BUTTON TEXT:** Read It Today on Amazon  

**POST-CTA:** Dive into the whispers that reveal more than you expect.  

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**EMAIL #5: Month 2 (Re-engagement)**  
**SUBJECT LINE:** Still thinking about those whispers?  
**PREVIEW TEXT:** One last nudge if you haven't grabbed it yet  

**HEADER:** Hey, stranger – ready for *Whispers in the Dark*?  

**BODY:**  
Hey [First Name],  

Two months since launch, and life's gotten busy (I get it). But *Whispers in the Dark* keeps popping up in my DMs – readers hooked, sharing chills. If it slipped your list, here's your reminder.  

That creeping paranoia? The twists that rewrite "trust"? Still delivering. Now on Audible too, perfect for commutes. No discount this time, but new readers are calling it their 2024 favorite.  

You signed up for thrills like this. One click brings it home – ebook, paperback, audio. What's holding you back? Reply and tell me.  

Missed you,  
Mia Harlow  

*(Word count: 154)*  

**CTA BUTTON TEXT:** Pick Up My Copy Now  

**POST-CTA:** Join thousands rethinking their secrets – start reading instantly.  

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**EMAIL #6: Day 10 Post-Purchase (Review Request – Added for Conversions)**  
**SUBJECT LINE:** Hope the whispers didn't keep you up  
**PREVIEW TEXT:** Quick favor if you loved (or hated) it  

**HEADER:** Loved *Whispers*? Your review means everything  

**BODY:**  
Hey [First Name],  

If you're reading this, you grabbed *Whispers in the Dark* (smart move). Did it twist you up like it did me? The ending still echoes.  

One quick ask: Share your honest take on Amazon. Reviews help books like this reach more night-owls who need the wake-up. 1-2 lines, stars – done.  

Copy/paste: [Your Amazon Link]. Paste your link in reply too – I'd love to thank you personally. Bonus: First 50 reviewers get a shoutout in my next newsletter.  

You rock,  
Mia Harlow  

*(Word count: 148)*  

**CTA BUTTON TEXT:** Leave My Review Now  

**POST-CTA:** Your words fuel the next reader's thrill – takes 60 seconds.