# Crimson Leaf Marketing Campaign Strategy Document

**Campaign Name:** Author Launchpad  
**Prepared by:** Maya, Director of Marketing Operations  
**Date:** [Current Date]  
**Overview:** This strategy outlines a 12-month campaign to promote Crimson Leaf Marketing's book marketing services to aspiring and established authors, driving leads, client acquisitions, and agency growth.

## 1. PRODUCT SUMMARY
Crimson Leaf Marketing is a full-service book marketing agency that helps authors launch, promote, and scale their books to bestseller status. Our tailored packages include social media amplification, email funnels, influencer partnerships, PR outreach, and analytics-driven ads, with proven results like 5x sales lifts for clients. Key selling points: data-backed strategies customized by genre, hands-on support from experts, and affordable tiers starting at $1,500—empowering indie authors to compete with traditionally published books.

## 2. TARGET AUDIENCE
**Primary: Indie Self-Publishing Authors**  
- Age range: 28-45  
- Platforms: Instagram, TikTok, Reddit (r/selfpublish, r/indieauthors), Facebook Groups (e.g., 20BooksTo50K)  
- Purchasing triggers: Recent book launch with stagnant sales, KDP dashboard showing low visibility, or algorithm changes hurting discoverability  
- Emotional state: Overwhelmed and frustrated by DIY marketing failures, but excited about their story's potential  

**Secondary 1: Established Indie Authors**  
- Age range: 35-55  
- Platforms: LinkedIn, Twitter/X, author newsletters (e.g., via Substack)  
- Purchasing triggers: Plateaued backlist sales, desire to expand into new genres or formats (audiobook/podcast)  
- Emotional state: Ambitious and growth-focused, seeking scalable systems to free up writing time  

**Secondary 2: Small Publishers & Hybrid Presses**  
- Age range: 40-60  
- Platforms: LinkedIn, industry email lists (e.g., Publishers Weekly subscribers)  
- Purchasing triggers: Tight budgets for marketing, upcoming title slates needing external boost  
- Emotional state: Pragmatic and results-oriented, prioritizing ROI and credibility  

## 3. MESSAGING PILLARS
Every piece of content must reinforce **exactly these 3 core messages**:  
1. **Proven Results:** "We've turned 200+ books into bestsellers—your story deserves the same trajectory."  
2. **Personalized Expertise:** "Custom strategies for your genre, audience, and budget—no cookie-cutter plans."  
3. **Author-Centric Partnership:** "We handle the marketing so you can focus on writing; results-driven, transparent, and collaborative."

## 4. CHANNEL PLAN
| Channel | Platform | Content Type | Frequency | Owner Agent |
|---------|----------|--------------|-----------|-------------|
| **Visual Social** | Instagram/TikTok | Reels/teasers (author testimonials, book mockups, "day in the life" marketing tips), Stories (polls/Q&A), carousels (case studies) | 4x/week (2 IG, 2 TT) | Zara |
| **Professional Networking** | LinkedIn | Long-form posts (success stories, industry insights), videos (client interviews), polls on marketing challenges | 3x/week | Leo |
| **Warm Nurturing** | Email (Klavyio/Mailchimp) | Newsletters (tips + offers), drip sequences (lead magnets like "Free Launch Checklist"), promotional blasts | Weekly + 1 blast/phase | Maya |
| **Credibility Building** | Press (PR Newswire, HARO, book blogs) | Press releases, guest articles (e.g., "Top 5 Indie Marketing Hacks" on Writer's Digest), podcast pitches | 1-2/month | Maya |
| **Paid Acquisition (Added)** | Facebook/Instagram Ads + Google Ads | Lead gen ads (ebook download for "Marketing Audit"), retargeting (case study carousels) | Daily budget $50-200/phase | Leo |
| **Community (Added)** | Reddit/Discord (author servers) | Value-first AMAs, tip threads, no hard sells | 2x/week | Zara |

## 5. CAMPAIGN PHASES
**Pre-Launch (2 Weeks Before Official Campaign Start):** Build hype and list. Teasers on IG/TT ("Sneak peek: How we 10x'd sales for a debut thriller"), ARC-style freebies (e.g., "Free Marketing Playbook" lead magnet), influencer outreach to 20 micro-influencers (5k-50k followers in book niches). LinkedIn teaser posts + email opt-in drive.  
**Launch Week:** High-intensity blitz. Daily posts across all channels, email blast to 5k warm list ("Agency Open for Bookings—Limited Spots"), press release announcing campaign/case studies, $1k ad spend on lead gen. Live IG/LinkedIn Q&A with Maya.  
**Post-Launch (Weeks 2-8):** Sustain momentum. Amplify client reviews/testimonials (user-generated content reposts), community engagement (Reddit AMAs, Discord giveaways), retargeting ads to website visitors. Bi-weekly email nurtures sharing "wins."  
**Long-Term (Months 3-12):** Evergreen scaling. Repurpose top content into YouTube shorts/podcasts, build reader/author community (private FB group), backlist marketing via case studies. Monthly webinars ("Scale Your Series") + referral program.

## 6. SUCCESS METRICS
| KPI | Baseline | Target | Measurement Tool |
|-----|----------|--------|------------------|
| **Qualified Leads** (form fills/calls booked) | 10/month | 150/month (+1400%) | Google Analytics + CRM (HubSpot) |
| **Website Traffic** | 2,000 visits/month | 15,000 visits/month (+650%) | Google Analytics |
| **Client Acquisitions** (signed contracts) | 2/month | 15/month (+650%) | CRM pipeline tracking |

## 7. EXECUTION TASKS
- **Social Media Pack (30 pieces: 15 IG/TT statics, 10 Reels, 5 LinkedIn posts):** Zara  
- **Email Sequence (7 emails: welcome series + nurture + promo):** Maya  
- **Press Release (Launch + 2 follow-ups with case studies):** Maya  
- **Ad Copy & Creatives (10 ad variations for FB/IG/Google):** Leo  
- **Author Bio/Media Kit (PDF with agency creds, testimonials, one-pagers):** Maya  
- **Lead Magnet (Free "30-Day Book Launch Checklist" ebook, 20 pages):** Leo  
- **Influencer Outreach List & Contracts (20 influencers, tracking sheet):** Zara  
- **Case Study Deck (5 client stories, infographic format):** Leo  
- **Webinar Script & Landing Page (Monthly "Marketing Masterclass"):** Maya  
- **Community Content Calendar (Reddit/Discord posts x24):** Zara  
- **Analytics Dashboard Setup & Weekly Reports:** Maya  
- **Retargeting Pixel & Audience Builds:** Leo  

**Next Steps:** Schedule kickoff call with Leo & Zara. Budget: $25k (50% ads, 30% tools/influencers, 20% content prod). Approve by EOD for Pre-Launch start. Questions? Reply to Maya@crimsonleafmarketing.com.