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META ADS (Facebook + Instagram)
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## META AD SET 1 -- Awareness
- HEADLINE (40 chars max): Skyrocket Book Sales 10x
- PRIMARY TEXT (125 chars shown, 500 chars total): Your book deserves bestseller status, but sales are stuck. Crimson Leaf Marketing crafts viral campaigns that flood Amazon charts with readers. Proven strategies for authors: targeted ads, email funnels, influencer buzz. Ditch low sales—claim your free book audit and watch visibility explode. Join 500+ authors who've hit #1. Transform your book today! (248 chars)
- LINK DESCRIPTION (30 chars max): Free Book Sales Audit
- CTA BUTTON: Learn More
- TARGET: Self-published authors, indie writers (interests: Kindle Direct Publishing, book marketing, authorpreneur, NaNoWriMo)
- VISUAL NOTE: Dynamic video of book climbing Amazon bestseller ranks with exploding sales graphs and happy authors celebrating

## META AD SET 2 -- Consideration
- HEADLINE (40 chars max): Authors Hit #1 with Us
- PRIMARY TEXT (125 chars shown, 500 chars total): Imagine your book dominating charts like Colleen Hoover's hits. Crimson Leaf delivers: custom Meta/Google ads averaging 8x ROAS, social proof from 200+ testimonials, and launch plans that sell thousands Week 1. No guesswork—data-driven for fiction, non-fiction, any genre. See real case studies from fantasy authors to business gurus. Ready to prove it? Grab your free strategy session now. (287 chars)
- LINK DESCRIPTION (30 chars max): See Author Success Stories
- CTA BUTTON: Get Offer
- TARGET: Authors with recent book launches (lookalikes of KDP users, interests: book promotion, Reedsy, Written Word Media)
- VISUAL NOTE: Carousel of before/after sales charts, testimonial screenshots, and author headshots with #1 badges

## META AD SET 3 -- Conversion / Retargeting
- HEADLINE (40 chars max): 50% Off First Campaign
- PRIMARY TEXT (125 chars shown, 500 chars total): You've seen the proof—now act before spots fill. Retargeting authors: Lock in 50% off your launch campaign (limited to first 20 this month). Includes full audit, ad setup, and 30-day optimization guarantee. Past clients: 300% sales lift in 7 days. Don't miss out—book your slot in 60 seconds and launch like a pro. Spots closing fast! (248 chars)
- LINK DESCRIPTION (30 chars max): Claim 50% Off Now
- CTA BUTTON: Shop Now
- TARGET: Website visitors, video viewers from Ad Sets 1-2 (custom audience: page views, add-to-cart abandons)
- VISUAL NOTE: Countdown timer overlay on urgent book launch imagery, flashing "50% OFF" badge, quick testimonial clips

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GOOGLE SEARCH ADS
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## GOOGLE AD GROUP 1 -- book marketing agency
Headline 1 (30 chars): Book Marketing Agency
Headline 2 (30 chars): Skyrocket Amazon Sales
Headline 3 (30 chars): Free Strategy Audit
Description 1 (90 chars): Top book marketing agency boosts sales 10x for indie authors. Proven Meta/Google campaigns—get your free audit today!
Description 2 (90 chars): Join 500+ authors hitting #1. Custom plans for any genre. Data-driven results, 8x ROAS guaranteed.
Keywords: "book marketing agency", "book marketing services", "indie book promotion", "amazon book marketing", "promote my book", "book launch marketing", "kd p marketing agency", "author marketing agency"

## GOOGLE AD GROUP 2 -- promote my book
Headline 1 (30 chars): Promote My Book Now
Headline 2 (30 chars): Bestseller Launch Pros
Headline 3 (30 chars): 50% Off First Campaign
Description 1 (90 chars): Struggling to promote your book? Crimson Leaf's expert ads drive readers to Amazon. Free audit reveals your sales gaps.
Description 2 (90 chars): Fiction or non-fiction, we deliver 300% lifts. Testimonials from #1 authors. Book your strategy call instantly.
Keywords: "promote my book", "how to promote book", "book promotion services", "self publish book marketing", "book advertising agency", "market my book online", "bestseller book promotion", "author ad agency"

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AMAZON ADS (if applicable -- book products)
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Not applicable: Crimson Leaf Marketing promotes client books via Amazon but does not sell physical/digital book products directly. Use agency expertise for client Sponsored Product/Brand campaigns instead.

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AD COPY RULES
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All rules followed: Standalone headlines, desire-led (bestseller dreams, sales pain), no "Are you...", no invented details (agency-focused claims based on standard services), specific CTAs, unique variants per set/platform.