## OBJECTIVE
Drive 3,000 pre-orders and first-week sales of "Whispers in the Dark" (psychological thriller by debut author Elena Voss) on Amazon Kindle within 90 days, measured by KDP sales dashboard hitting $15,000 in royalties at $4.99 price point.

## TARGET AUDIENCE
- **Primary segment**: Women aged 28-45, active on TikTok (daily users, 5+ hours/week), in a state of "boredom with routine" seeking escapist thrills, at the awareness-to-consideration buying stage (have read 1-3 similar books like "The Silent Patient" in past year).
- **Key insight**: They need to feel the pulse-pounding "what if this happened to me?" hook via short, suspenseful video clips that mirror their late-night scrolling habits, triggering an impulsive "add to cart" on Amazon.

## TACTICAL PLAN
- **STEP**: Research and build TikTok lookalike audiences using pixel data from author's landing page visitors (seed with 1,000 emails from BookFunnel promo).
  - **OWNER**: Agency
  - **TIMELINE**: Week 1 (pre-launch phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager + Google Analytics for pixel setup
- **STEP**: Create and schedule 30-day organic TikTok content calendar with 3 videos/day: BookTok-style hooks (30-sec suspense teasers), author behind-the-scenes, and duets with #PsychologicalThriller influencers (10k-50k followers).
  - **OWNER**: VA
  - **TIMELINE**: Weeks 1-4 (build phase), ongoing Weeks 5-12 (launch + sustain)
  - **TOOL/PLATFORM**: TikTok Creator Tools + CapCut for editing
- **STEP**: Launch $0.50 CPC TikTok ad campaign with 5 ad creatives driving to Amazon pre-order page, A/B testing hooks vs. testimonials.
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 5-12 (launch phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager + Bitly for link tracking
- **STEP**: Run 5-day BookFunnel promo stacking with 20 thriller authors, offering 99¢ intro price to 50k readers.
  - **OWNER**: Author
  - **TIMELINE**: Week 6 (peak launch week)
  - **TOOL/PLATFORM**: BookFunnel dashboard
- **STEP**: Email nurture sequence to 5k subscriber list with pre-order links, urgency timers, and reader reviews.
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 4-12 (weekly sends)
  - **TOOL/PLATFORM**: ConvertKit + Amazon affiliate links

## CONTENT REQUIREMENTS
- **TikTok Video Teasers (15 total)**: 15-30 sec MP4 vertical videos; 100-150 characters overlay text; TikTok platform; VA writes script, author films.
- **Ad Creatives (5 variants)**: 1080x1920 PNG static images with animated text overlay; 200 characters copy; TikTok Ads; Agency designs in Canva.
- **Email Sequence Templates (5 emails)**: HTML emails; 400-600 words each; ConvertKit; Agency writes copy, author approves.
- **BookFunnel Promo Blurb**: 250-word description + cover graphic (2000x1333px JPEG); BookFunnel; Author writes, VA formats.
- **Landing Page Copy**: 800-word sales page with testimonials; WordPress/Leadpages; Agency writes.

## SUCCESS METRICS
- **TikTok Traffic**: Measure via Bitly clicks; baseline 500 clicks/month, 90-day target 25,000 clicks.
- **Pre-Order Sales**: Track in Amazon KDP dashboard; baseline 0, 90-day target 3,000 units.
- **Email Open-to-Sale Conversion**: Measure in ConvertKit (opens to clicks to sales via UTM tags); baseline 2%, 90-day target 8%.

## RISK & MITIGATION
- **Risk 1**: TikTok algorithm shadowban due to over-promotion. **Mitigation**: Limit to 70% promotional/30% value content, monitor via TikTok Analytics daily and pivot to Reels if engagement drops 20%.
- **Risk 2**: Low BookFunnel stack participation. **Mitigation**: Pre-secure 10 committed authors via 2-week outreach in author Facebook groups like 20BooksTo50K.

## BUDGET ESTIMATE
$2,500-$4,000 (low/high); single biggest cost driver: TikTok ad spend ($2,000 at $0.50 CPC for 4,000 clicks).