## OBJECTIVE
Achieve 5,000 verified book sales (via BookFunnel or Amazon KDP reports) for "Echoes of Eternity" (sci-fi romance by debut author Mia Harlow) within 90 days post-launch, driving 20% of sales from TikTok BookTok traffic to hit NYT bestseller list eligibility.

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-40, active on TikTok (daily users, 1M+ followers in BookTok niche), emotionally invested in escapist romance (feeling stressed from work/life, seeking "what if" fantasies), in awareness-to-consideration buying stage (follow BookTok influencers but haven't pre-ordered yet).
- **Key insight**: They need to feel the gut-punch of time-travel longing through 15-second teaser clips showing the heroine's tearful reunion, paired with trending audio like "My Love Mine All Mine" by Mitski, to trigger impulse pre-orders via bio links.

## TACTICAL PLAN
- **STEP**: Research and recruit 50 micro-influencers (5k-50k followers) in BookTok sci-fi romance niche using TikTok Creator Marketplace search for #BookTok + #SciFiRomance.
  - **OWNER**: Agency
  - **TIMELINE**: Week 1 (pre-launch phase)
  - **TOOL/PLATFORM**: TikTok Creator Marketplace, Influencer Hero for vetting engagement rates >5%.
- **STEP**: Create and deliver 10 custom video scripts + raw assets (book cover, mood board images of starry skies/time portals) to influencers for ARCs (advance reader copies) via BookFunnel.
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 2-3 (tease phase)
  - **TOOL/PLATFORM**: BookFunnel for ARC distribution, Canva for asset packs.
- **STEP**: Launch paid TikTok Spark Ads boosting top 10 organic influencer videos, targeting lookalikes of #BookTok accounts with interests in "Sarah J. Maas" and "Rebecca Yarros".
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 4-12 (launch + sustain phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager, $0.50-$1.00 CPM budget.
- **STEP**: Host 3 live TikTok sessions with author Mia Harlow reading emotional excerpts, Q&A on time-travel tropes, ending with pre-order link flash giveaways (signed copies).
  - **OWNER**: Author + VA
  - **TIMELINE**: Weeks 5, 7, 9 (peak phase)
  - **TOOL/PLATFORM**: TikTok Live, Linktree for pre-order redirect to Amazon.
- **STEP**: Monitor and repost top-performing UGC (user-generated content) videos to author's TikTok + Instagram Reels, with duets responding to fan theories on plot twists.
  - **OWNER**: VA
  - **TIMELINE**: Ongoing, Weeks 4-12
  - **TOOL/PLATFORM**: TikTok Analytics, CapCut for edits.

## CONTENT REQUIREMENTS
- **Influencer Video Script**: 150-word script template (15-sec hook: "What if you could rewrite your heartbreak?" + excerpt read + CTA), Google Doc format, for TikTok; agency writes.
- **Teaser Graphics Pack**: 5 PNGs (book cover overlay on time portal, quote cards: "Love defies time"), 1080x1920px, Canva template, for TikTok/Instagram; agency designs.
- **Live Session Script**: 500-word outline (intro, 3 excerpt reads ~200 words each, 5 fan Q&A prompts), PDF format, for TikTok Live; author customizes.
- **Spark Ad Copy**: 100-character headline ("Time travel to find true love? Preorder now! #EchoesOfEternity"), image + video variant, for TikTok Ads; agency writes.
- **Duet Response Templates**: 5x 50-word scripts reacting to fan videos (e.g., "Yes! The twist on pg. 247..."), video format, for TikTok; VA records.

## SUCCESS METRICS
- **TikTok Video Views**: Track via TikTok Analytics; baseline 10k total, 90-day target 2M+.
- **Pre-Order Link Clicks**: Measure with Bitly tracking on Linktree; baseline 500, 90-day target 25k.
- **Attributed Sales**: Verify via Amazon KDP Associate reports + BookFunnel redemptions tagged "TikTok"; baseline 200, 90-day target 1,000.

## RISK & MITIGATION
- **Risk 1**: Low influencer engagement due to ARC saturation in BookTok. **Mitigation**: Pre-vet with 10% trial send to 5 influencers, only scale to full 50 if >3% redemption rate.
- **Risk 2**: Algorithm changes suppress paid boosts. **Mitigation**: Allocate 20% budget to organic duets/Lives as fallback, A/B testing 2 ad creatives weekly.

## BUDGET ESTIMATE
$3,000-$6,000 (low: organic-heavy; high: full paid scaling); single biggest cost driver: Influencer ARCs + fees ($1,500-$3,000 for 50x $30/book + shipping).