## OBJECTIVE
Achieve 5,000 pre-order sales for "Whispers in the Dark" (paranormal romance by Alex Rivera, themes of forbidden love between a witch and vampire in a modern urban setting) within 90 days via a targeted BookTok influencer amplification campaign, measured by aggregated sales data from Amazon KDP dashboard and BookFunnel landing page.

## TARGET AUDIENCE
- **Primary segment**: Women aged 18-35, active on TikTok (daily users averaging 1+ hours), in the awareness-to-consideration buying stage, emotionally craving escapist romance with high-stakes tension, supernatural elements, and empowering female leads; primarily US-based with interests in #BookTok, #Romantasy, and #SpicyBooks.
- **Key insight**: They need to feel the addictive "one more chapter" thrill through short, visually immersive teasers showing steamy tension and plot twists, paired with authentic influencer endorsements that evoke FOMO on missing the next viral romance hit.

## TACTICAL PLAN
- **STEP**: Research and select 20 micro-influencers (10k-50k followers) in #Romantasy niche using TikTok Creator Marketplace search filters for "book reviews" and engagement rate >5%.
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Days 1-7 (Phase 1: Prep)
  - **TOOL/PLATFORM**: TikTok Creator Marketplace, Influencer Marketing Hub for analytics.
- **STEP**: Author provides ARC copies via BookFunnel; agency pitches personalized outreach emails with book blurb, custom video script, and $50-200 gifting budget per influencer.
  - **OWNER**: Agency (VA-assisted)
  - **TIMELINE**: Days 8-14 (Phase 1: Prep)
  - **TOOL/PLATFORM**: BookFunnel for ARCs, Gmail with Hunter.io for emails.
- **STEP**: Influencers create and post 15-30 second TikTok videos (unboxing ARC, dramatic reading of spicy scene, aesthetic mood board with book overlay); agency monitors and boosts top 10 videos with $20/day TikTok ads.
  - **OWNER**: Influencers (content), Agency (boosting)
  - **TIMELINE**: Days 15-45 (Phase 2: Launch/Amplify)
  - **TOOL/PLATFORM**: TikTok Ads Manager for boosting.
- **STEP**: Drive traffic to dedicated pre-order landing page with Amazon affiliate link and 20% early-bird discount code; retarget video viewers with follow-up TikTok ads showing sales social proof.
  - **OWNER**: Agency
  - **TIMELINE**: Days 15-75 (Phase 2-3: Amplify/Optimize)
  - **TOOL/PLATFORM**: Linktree for landing page, Google Analytics + TikTok Pixel for retargeting.
- **STEP**: Weekly performance review: analyze top-performing videos, scale budget to high-engagement influencers, and run A/B tests on ad creatives (e.g., teaser vs. review format).
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Days 21-90 (Phase 3: Optimize)
  - **TOOL/PLATFORM**: TikTok Analytics, Google Sheets for tracking.

## CONTENT REQUIREMENTS
- **Influencer Pitch Email**: 200-300 words, plain text format, includes book blurb (150 words), video script template, and gifting terms; written by Agency (Leo).
- **TikTok Video Script Template**: 100 words max, bullet-point format for 15-30s video (hook, read-aloud excerpt from Chapter 2 spicy scene, CTA to pre-order link); platform TikTok; written by Agency (Leo).
- **Graphics Pack**: 5 Canva templates (1080x1920px): book cover overlay, quote cards from forbidden love scenes (e.g., "His fangs grazed her throat—would she surrender?"), mood board with dark romance aesthetics; platform TikTok/Instagram Stories; designed by Agency VA using Canva Pro.
- **Pre-Order Landing Page Copy**: 400 words, web-optimized with H1/H2 tags, hero section blurb tying to themes, testimonials placeholder, discount code; platform Linktree/ Carrd; written by Author with Agency edits.
- **Ad Creatives**: 3 video variants (15s edits of influencer content) + static image ads; platform TikTok Ads; edited by Agency VA using CapCut.

## SUCCESS METRICS
- **Pre-Order Sales**: Track via Amazon KDP dashboard + BookFunnel pixel; baseline 0, 90-day target 5,000.
- **TikTok Video Views**: Aggregate views from boosted videos via TikTok Analytics; baseline N/A (new campaign), 90-day target 2 million.
- **Click-Through Rate (CTR) to Pre-Order Page**: Measure via TikTok Pixel + Google Analytics; baseline 2% (industry avg), 90-day target 5%.

## RISK & MITIGATION
- **Risk 1**: Low influencer engagement or poor video quality leading to subpar reach. **Mitigation**: Pre-qualify influencers with past #Romantasy video samples >10% engagement, and provide ready-to-use script/graphics pack.
- **Risk 2**: Platform algorithm changes reducing ad visibility. **Mitigation**: Diversify with 20% budget allocation to organic cross-posting on Instagram Reels and run daily A/B tests on ad hooks.

## BUDGET ESTIMATE
$3,000-$6,000 (low/high); single biggest cost driver: Influencer gifting and TikTok ad spend ($2,000-$4,000 for ARCs, payments, and $0.50-$1 CPM boosts).