## OBJECTIVE
Drive 3,000 verified sales of "Midnight Heist" (techno-thriller by Jax Harlan) on Amazon Kindle within 90 days post-launch (target date: Oct 1, 2024), measured via Amazon KDP dashboard sales reports, equating to a 150% lift from the author's historical average of 1,200 quarterly sales.

## TARGET AUDIENCE
- **Primary segment**: Tech professionals aged 28-45, male-skewed (65%), active on LinkedIn and Reddit (r/cybersecurity, r/books), in "awareness-to-consideration" buying stage, frustrated by corporate burnout and seeking escapist reads blending hacking intrigue with moral dilemmas.
- **Key insight**: They need to feel the adrenaline rush of real-world cyber threats (inspired by author's ex-NSA background) via teaser hooks like "What if your next hack exposed your boss's secrets?" to trigger impulse buys during commutes.

## TACTICAL PLAN
- **STEP**: Set up Amazon Sponsored Products campaigns targeting keywords like "cyber thriller," "hacker novel," "NSA whistleblower fiction" with auto and manual targeting; allocate 70% budget to top-of-funnel broad match.
  - **OWNER**: Agency
  - **TIMELINE**: Days 1-3 (Pre-launch phase)
  - **TOOL/PLATFORM**: Amazon Advertising Console
- **STEP**: Launch 5-day BookBub Featured Deal at $0.99 intro price to spike rankings, followed by 24-hour free promo on Apple Books for cross-pollination.
  - **OWNER**: Agency (coordinate with author approval)
  - **TIMELINE**: Days 1-5 (Launch phase)
  - **TOOL/PLATFORM**: BookBub dashboard, Apple Books Connect
- **STEP**: Run LinkedIn Sponsored Content ads (carousel format) retargeting "cybersecurity" group members who visited author's site, driving to Amazon landing page.
  - **OWNER**: VA (under agency supervision)
  - **TIMELINE**: Days 6-30 (Momentum phase), then optimize weekly
  - **TOOL/PLATFORM**: LinkedIn Campaign Manager
- **STEP**: Post daily in Reddit communities (r/cybersecurity, r/thrillerbooks) with no-sell AMAs and excerpt shares, using custom tracking links.
  - **OWNER**: Author (ghostwritten by agency)
  - **TIMELINE**: Days 1-90 (Ongoing)
  - **TOOL/PLATFORM**: Reddit, Bitly for link tracking
- **STEP**: Nurture 10,000-subscriber email list with 3-sequence drip: Day 1 teaser excerpt, Day 3 reader review prompt, Day 7 upsell to audiobook.
  - **OWNER**: Agency
  - **TIMELINE**: Days 1-90 (Ongoing)
  - **TOOL/PLATFORM**: ConvertKit

## CONTENT REQUIREMENTS
- **Amazon Ad Creatives**: 3 image banners (300x250px JPEG), 100-character headlines (e.g., "Hack the System – Before It Hacks You"); platform: Amazon Ads; writer: Agency copywriter.
- **BookBub Submission Pitch**: 200-word email blurb + book cover; platform: BookBub; writer: Agency strategist.
- **LinkedIn Carousel Ads**: 5-slide PDF (1080x1080px each, Canva template), 150-word caption with CTA; platform: LinkedIn; writer: Agency copywriter + author quotes.
- **Reddit AMA Posts**: 5 threads, 300-500 words each (Q&A script template); platform: Reddit; writer: Agency (author voices).
- **Email Drip Sequence**: 3 HTML emails (600 words total series, mobile-optimized); platform: ConvertKit; writer: Agency copywriter.

## SUCCESS METRICS
- **Amazon Sales Volume**: Track daily via KDP Reports; baseline: 40 sales/week; 90-day target: 3,000 total.
- **Ad ACOS (Advertising Cost of Sale)**: Calculate as ad spend / ad-attributed sales in Amazon Console; baseline: 45%; 90-day target: <30%.
- **Email Open-to-Sale Conversion**: Measure clicks-to-purchase via ConvertKit UTM links; baseline: 2%; 90-day target: 5%.

## RISK & MITIGATION
- **Risk**: Low BookBub acceptance due to genre saturation. **Mitigation**: Submit 3 backup deals to Bargain Booksy and Freebooksy simultaneously, prioritizing $0.99 pricing alignment.
- **Risk**: Ad platform algorithm changes tanking visibility (e.g., Amazon keyword throttling). **Mitigation**: Allocate 20% budget to organic Reddit/LinkedIn posts as evergreen fallback, monitored daily via Google Analytics.

## BUDGET ESTIMATE
$4,500-$7,500 (low/high); single biggest cost driver: Amazon Ads ($3,000, scaling with bids at $0.75 CPC).