### Book Launch Email Sequence: "The Freedom Formula" by Jordan Hale

**Campaign Overview (for client reference):**  
This 7-email sequence promotes *The Freedom Formula: Escape the 9-5 Trap Forever* – a no-BS guide to building a location-independent business in 90 days. Launch price: $2.99 (reg. $9.99). Bonuses: Digital workbook + 30-min audio training (expires Day 7). List: Warm leads from opt-in "Escape the Grind" lead magnet. Goal: 20% conversion. Sent via Klaviyo with book cover imagery, mobile-optimized.

---

**EMAIL #1: Launch Day**  
**SUBJECT LINE:** Jordan's book just dropped – you ready?  
**PREVIEW TEXT:** Here's how to ditch the 9-5 for good (48 chars)  

**HEADER:** *The Freedom Formula* is LIVE – Grab It Before the Price Jumps  

**BODY:**  
Hey [First Name],  

Remember that nagging feeling every Sunday night? The one where you're dreading Monday's alarm clock, trapped in a job that pays the bills but drains your soul?  

I've been there. Jordan Hale was too – until he cracked the code. *The Freedom Formula* isn't fluffy motivation. It's a 90-day blueprint to build a business that lets you work from a beach (or your couch) while earning 5x your salary.  

Here's what you get:  
- Step-by-step tactics to validate your idea in 7 days (no tech skills needed).  
- Scripts to land your first $1k client without begging.  
- Mindset shifts that killed Jordan's procrastination (he shares the exact journal prompts).  
- Real stories from 50+ people who quit their jobs using this.  

Right now, it's just $2.99 (jumps to $9.99 in a week). Plus FREE bonuses: a fillable workbook + his 30-min "Client Magnet" audio.  

This isn't theory. Jordan built a 7-figure agency doing exactly this. Your turn?  

Zara  
Lead Copywriter, Crimson Leaf Marketing  

**CTA BUTTON TEXT:** Claim Your Copy Now  
**POST-CTA:** Over 500 readers already escaping – join them today.  

*(Word count: 218)*

---

**EMAIL #2: Day 3**  
**SUBJECT LINE:** Readers are raving about Jordan's formula already  
**PREVIEW TEXT:** "Finally quit my job!" – real reader (42 chars)  

**HEADER:** Early Readers Are Quitting Jobs – Here's Proof  

**BODY:**  
Hey [First Name],  

Three days in, and *The Freedom Formula* is already changing lives. Thought you'd want to see the buzz before it's everywhere.  

Sarah K. (ex-teacher): "Week 1 script landed me a $2k client. Quit my job yesterday. THANK YOU."  

Mike R. (corporate drone): "The validation chapter? Gold. Tested my side hustle – it's profitable already."  

Jordan didn't hold back – raw tactics from his own escape, plus worksheets that make it stupid-easy to implement.  

If you grabbed it on launch day, hit reply and tell me your first win. Still thinking? Price holds till Day 7, with bonuses.  

One reader said it best: "This book pays for itself Day 1."  

Zara  
Lead Copywriter, Crimson Leaf Marketing  

**CTA BUTTON TEXT:** Get the Book + Bonuses  
**POST-CTA:** Don't miss the momentum – thousands more spots at launch price.  

*(Word count: 162)*

---

**EMAIL #3: Day 7**  
**SUBJECT LINE:** 24 hours left on the launch deal  
**PREVIEW TEXT:** $2.99 + bonuses ends midnight (35 chars)  

**HEADER:** Last Call: Bonuses Vanish at Midnight  

**BODY:**  
Hey [First Name],  

Quick heads-up: *The Freedom Formula* launch ends tonight. $2.99 price jumps to $9.99. Workbook and audio bonus? Gone.  

Why rush? Readers like you are using it RIGHT NOW to:  
- Land clients without LinkedIn spam.  
- Scale to $10k/month without burnout.  
- Finally say "screw it" to the 9-5.  

Jordan tested every step on himself first. No guesswork.  

Over 1,200 copies gone. If freedom's calling, this is your shot.  

Zara  
Lead Copywriter, Crimson Leaf Marketing  

**CTA BUTTON TEXT:** Secure Before Price Hikes  
**POST-CTA:** Tomorrow, it's full price – no exceptions.  

*(Word count: 124)*

---

**EMAIL #4: Week 3 (Oct 21)**  
**SUBJECT LINE:** Why Jordan's book is the anti-hustle escape plan  
**PREVIEW TEXT:** Ditch grind culture without losing income (41 chars)  

**HEADER:** The Real Reason *Freedom Formula* Works When Others Fail  

**BODY:**  
Hey [First Name],  

Most "escape the 9-5" books? Fluff. Promise riches, deliver overwhelm. Not Jordan's.  

Here's why *The Freedom Formula* cuts through:  

1. **No "hustle porn"** – Builds systems for 20-hour weeks, not 80. Jordan shares his exact Notion template.  
2. **Client-proof psychology** – The "Value Flip" script turns "no's" into $5k deals. (He closed 47/50 tests.)  
3. **Failure-proof validation** – Spend $0 testing ideas. Jordan wasted $20k learning this the hard way.  
4. **Sustainably yours** – Mindset module fixes the "imposter loop" that kills 90% of side hustles.  

This book matters because the world's shifting. Remote work is dying; AI's eating jobs. Jordan's path? Build your own table.  

It's $9.99 now (bonuses ended), but worth 10x for one tactic.  

Zara  
Lead Copywriter, Crimson Leaf Marketing  

**CTA BUTTON TEXT:** Read the Freedom Formula  
**POST-CTA:** Your future self will thank you for starting today.  

*(Word count: 198)*

---

**EMAIL #5: Month 2 Re-Engagement (Nov 21)**  
**SUBJECT LINE:** Still grinding that 9-5? Quick check-in  
**PREVIEW TEXT:** One tweak could change everything (37 chars)  

**HEADER:** Haven't Grabbed *Freedom Formula* Yet?  

**BODY:**  
Hey [First Name],  

It's been a couple months since launch. How's life? Still hitting snooze on that alarm?  

Quick reminder: *The Freedom Formula* is the playbook 2,000+ people used to build businesses that run themselves. Jordan breaks it down: idea → client → scale. No BS.  

One reader emailed me last week: "Chapter 5 saved my sanity. $8k in 30 days."  

If you're serious about freedom (not just dreaming), this is it. Still $9.99, timeless value.  

Hit reply if you've got questions – happy to chat.  

Zara  
Lead Copywriter, Crimson Leaf Marketing  

**CTA BUTTON TEXT:** Start Your Escape Plan  
**POST-CTA:** Life's too short for the cubicle – grab it now.  

*(Word count: 142)*

---

**BONUS EMAIL #0: ARC Invitation (1 Week Pre-Launch)**  
**SUBJECT LINE:** Want early access to Jordan's book?  
**PREVIEW TEXT:** Free ARC – review if you love it (34 chars)  

**HEADER:** Be First: Free Advance Copy of *Freedom Formula*  

**BODY:**  
Hey [First Name],  

Jordan's wrapping *The Freedom Formula*. Want in early?  

Claim a FREE ARC (digital). Read before launch, share honest thoughts on Amazon/Goodreads (optional, but helps tons).  

Perfect if you're building a side hustle or plotting your exit.  

Spots limited – first 100 get it.  

Zara  

**CTA BUTTON TEXT:** Send My ARC  
**POST-CTA:** Help launch a game-changer and get ahead.  

*(Word count: 98)*

---

**BONUS EMAIL #6: Review Request (Week 4 Post-Launch)**  
**SUBJECT LINE:** Loved (or hated) the book? Tell me  
**PREVIEW TEXT:** Your review = more escapes for others (40 chars)  

**HEADER:** Quick Favor: Review *Freedom Formula*  

**BODY:**  
Hey [First Name],  

Hope *The Freedom Formula* sparked something. Helped at all?  

Your Amazon review (1-2 sentences) makes a huge difference – helps others find their way out. Link below.  

No pressure if it missed. Hit reply anytime.  

Thanks for being part of this.  

Zara  

**CTA BUTTON TEXT:** Leave Your Review  
**POST-CTA:** Honest words fuel real change.  

*(Word count: 92)*