## OBJECTIVE
Secure 3,000 pre-order sales for "Echoes of Tomorrow" (sci-fi romance by Jane Doe) via Amazon KDP within 90 days, tracked directly through KDP dashboard sales reports.

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-45, active on TikTok (70% of time) and Facebook Groups (30%), in "aspirational discovery" emotional state (seeking escapist romance with strong female leads amid busy lives), at awareness-to-consideration buying stage (have read similar authors like Rebecca Yarros but not pre-ordered yet).
- **Key insight**: They need to feel an emotional "book hangover" tease—short video clips of the heroine's empowerment arc paired with "What if your soulmate was from another timeline?" hook—to trigger impulse pre-orders.

## TACTICAL PLAN
- **STEP**: Create and optimize TikTok BookTok profile (@EchoesTomorrowJane) with 10 teaser videos (15-30s) featuring AI-generated visuals of timeline-jumping romance scenes, ending in Amazon pre-order link in bio.
  - **OWNER**: Agency (Leo/Creative VA)
  - **TIMELINE**: Week 1 (Phase 1: Launch Prep)
  - **TOOL/PLATFORM**: TikTok Creator Studio, CapCut for editing, Linktree for bio links.
- **STEP**: Run targeted TikTok Ads campaign with Spark Ads boosting top 3 organic videos to 500k impressions, using interest targeting (sci-fi romance, Rebecca Yarros fans) and lookalike audiences from Jane's email list.
  - **OWNER**: Agency (paid media specialist)
  - **TIMELINE**: Weeks 2-6 (Phase 2: Awareness Blast)
  - **TOOL/PLATFORM**: TikTok Ads Manager, Pixel installed on author's Linktree.
- **STEP**: Build and nurture Facebook Group "Sci-Fi Romance Escape Club" (seed with 500 members from Jane's existing list), posting daily polls/AMAs on "timeline romance tropes" with pinned pre-order thread.
  - **OWNER**: Author + VA
  - **TIMELINE**: Week 1 setup, ongoing Weeks 2-12 (Phase 3: Engagement & Conversion)
  - **TOOL/PLATFORM**: Facebook Groups app, Hootsuite for scheduling.
- **STEP**: Launch email nurture sequence to Jane's 2k subscriber list with 5 automated emails (teaser excerpt, reader Q&A video, urgency countdown), driving to Amazon pre-order page.
  - **OWNER**: Agency
  - **TIMELINE**: Week 2 trigger (Phase 2 start)
  - **TOOL/PLATFORM**: Mailchimp, Zapier integration with Amazon affiliate links.
- **STEP**: Partner with 10 micro-influencers (5k-20k followers in BookTok romance niche) for sponsored unboxings/reviews of ARC PDFs, requiring pre-order proof screenshot in their stories.
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 4-8 (Phase 3 peak)
  - **TOOL/PLATFORM**: Aspire.io for influencer outreach, Google Drive for ARC delivery.

## CONTENT REQUIREMENTS
- **TikTok Teaser Videos**: 10 x 15-30s vertical videos; 100-150 words script equivalent (voiceover); TikTok/CapCut; Agency writes/scripts.
- **Facebook Group Posts**: 30 x templated posts (poll, image meme, AMA prompt); 50-200 words each; Facebook; VA writes with author approval.
- **Email Sequence**: 5 x HTML emails; 300-500 words each + hero image; Mailchimp; Agency copywriter.
- **Influencer Briefs**: 10 x 1-page PDFs (script outline, hashtags #EchoesPreOrder #TimelineRomance, disclosure rules); Google Docs; Agency.
- **Graphics Pack**: 20 Canva templates (quotes from book, cover variants with "Pre-Order Now" CTA); 1080x1080px; Instagram/FB/TikTok; Agency designer.

## SUCCESS METRICS
- **Pre-Order Sales**: Track daily via Amazon KDP dashboard; baseline 0, 90-day target 3,000.
- **TikTok Engagement Rate**: Measure video views-to-link clicks via TikTok Analytics; baseline 2%, 90-day target 8%.
- **Email Open-to-Pre-Order Conversion**: Track via Mailchimp UTM links to Amazon; baseline 1%, 90-day target 5%.

## RISK & MITIGATION
- **Risk 1**: Low ad performance due to TikTok algorithm changes. **Mitigation**: Allocate 20% of ad budget to A/B test 4 creative variants weekly, pausing underperformers (<3% CTR) via Ads Manager.
- **Risk 2**: Influencer no-shows or low pre-order proof. **Mitigation**: Use Aspire.io contracts with 50% upfront payment released on screenshot delivery, capping at 10 partners max.

## BUDGET ESTIMATE
$5,000-$8,000 (low/high); single biggest cost driver: TikTok Ads ($3,500 at $0.50-$1.00 CPM for 5M impressions).