## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Bold graphic with a question overlay on a stack of bestselling books.  
- **CAPTION:** Ever poured your soul into a book only to watch it vanish in the Amazon abyss? 😩 You're not alone—most indie authors sell fewer than 100 copies. But what if one viral post changed that?  
  #BookMarketing #IndieAuthor #AuthorTips  
- **CTA:** Comment your biggest launch fear below.

### Post 2
- **POST TYPE:** Story  
- **VISUAL NOTE:** Carousel of before/after sales charts for a client's book.  
- **CAPTION:** Sarah's debut romance novel debuted to crickets. 📉 We crafted 7 targeted IG Reels, hit 50K views, and spiked sales 400% in week one. 📈 Her story? From unknown to USA Today list. Yours next?  
  #RomanceAuthor #BookLaunch #MarketingMagic  
- **CTA:** DM "STORY" for her full case study.

### Post 3
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Photo of team brainstorming with laptops, sticky notes, and coffee mugs around a mood board of book covers.  
- **CAPTION:** Inside our war room: Turning your manuscript into a marketing machine. No fluff—just data-driven hooks that hook readers. What's brewing for your next release? ☕📚  
  #BehindTheScenes #BookMarketingAgency #AuthorLife  
- **CTA:** Save this for your next brainstorm.

### Post 4
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Elegant text overlay on a misty library background: "Marketing isn't selling—it's storytelling that sells itself."  
- **CAPTION:** "Marketing isn't selling—it's storytelling that sells itself." – Zara at Crimson Leaf. We make your book the hero. 🦸‍♀️  
  #AuthorQuotes #BookMarketingTips #WriteYourStory  
- **CTA:** Tag an author who needs this reminder.

### Post 5
- **POST TYPE:** CTA  
- **VISUAL NOTE:** Eye-catching button graphic saying "Book Your Free Audit" over a rocket-launching book illustration.  
- **CAPTION:** Your book's social strategy is leaking sales. Fix it in 15 minutes with our free audit—spot gaps, get 3 quick wins. Ready to launch? 🚀  
  #FreeAudit #IndieAuthors #BookPromo  
- **CTA:** Link in bio to claim your audit.

### Post 6
- **POST TYPE:** Review Amplification  
- **VISUAL NOTE:** Screenshot of a 5-star client review with glowing book cover in foreground.  
- **CAPTION:** "Crimson Leaf turned my flop into a 5-figure launch. Pure gold." – indie thriller author. Don't take our word—hear from 200+ happy clients. ⭐⭐⭐⭐⭐  
  #ClientWins #BookMarketing #ThrillerBooks  
- **CTA:** Reply with your genre for tailored review inspo.

### Post 7
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Dramatic split-image: sad empty bookshelf vs. exploding sales graph.  
- **CAPTION:** 99% of books fail because authors market like this: [post random quotes]. Want the 1% secret? It starts with your reader's hidden itch. Scratch it right. 🧠  
  #BookSales #AuthorStruggles #MarketingHacks  
- **CTA:** Like if this hits home.

### Post 8
- **POST TYPE:** Story  
- **VISUAL NOTE:** Time-lapse video still of a book cover going viral on social feeds.  
- **CAPTION:** From zero buzz to 10K pre-orders: How we TikTok'd a fantasy series into frenzy. Dragons + hooks = sales fire. 🔥 Your epic awaits.  
  #FantasyBooks #TikTokMarketing #AuthorSuccess  
- **CTA:** Share to your story if you're plotting a launch.

### Post 9
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Minimalist design with typewriter font on vintage paper texture.  
- **CAPTION:** "The best marketing makes readers feel they discovered your book themselves." We craft that magic. ✨  
  #WritingQuotes #BookPromotion #IndiePub  
- **CTA:** Bookmark for launch day motivation.

### Post 10
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Candid shot of Zara (me!) editing a Reel script with book mockups.  
- **CAPTION:** Me, plotting your next bestseller's TikTok takeover. 48 hours from idea to viral. What's your book's hook? Let's find it. ✏️  
  #CopywriterLife #BookMarketingPro #ReelsTips  
- **CTA:** Comment "HOOK ME" for a free caption tweak.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds):** "Your book sold 5 copies? Here's the fix."  
- **VIDEO CONCEPT:** Quick cuts: Sad author → me drawing a hook on whiteboard → example Reel playing → sales graph spiking. End with book flying off shelf animation. Upbeat music.  
- **CTA:** "Duet this with your book cover!"

### Concept 2
- **HOOK (first 3 seconds):** "Indie authors: Stop posting quotes."  
- **VIDEO CONCEPT:** Me "X"ing out bad posts (quotes, covers), "✓"ing hooks/stories. Demo a 15-sec Reel that got 1M views for a client. Text overlays with tips.  
- **CTA:** "Comment your genre for custom ideas."

### Concept 3
- **HOOK (first 3 seconds):** "Launch like a bestseller—without the budget."  
- **VIDEO CONCEPT:** Puppet-master style: Me pulling strings on toy books "launching" via social icons. Real client stats pop up. Fast-paced edits.  
- **CTA:** "Save & follow for more hacks."

### Concept 4
- **HOOK (first 3 seconds):** "Why your ARC list flops."  
- **VIDEO CONCEPT:** Spill coffee on "bad ARC email," wipe clean to "our template." Screen record sending it, fake notifications of reviews pouring in.  
- **CTA:** "DM 'ARC' for the template."

### Concept 5
- **HOOK (first 3 seconds):** "BookTok secret no one tells you."  
- **VIDEO CONCEPT:** Whisper into camera, reveal "Niche communities > broad hashtags." Show client jumping from 200 to 20K sales via targeted duets/stitchs.  
- **CTA:** "Stitch your launch fail!"

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE:** Indie authors: Your launch fails 90% on social—not sales funnels.  
- **BODY:** Most book marketing advice obsesses over emails and ads. But data shows: 70% of discoveries happen on Instagram and TikTok first.  

We audited 500+ launches. Common killer? Generic posts that scream "author" instead of "must-read."  

Solution: Reader-first hooks. For a romance author last month, we swapped bios for "escape fantasies" and saw 300% engagement lift—pre-orders followed.  

Value for you: Test one hook today: "The plot twist that ruined my week." Adapt to your genre. Track results.  
- **CTA:** Connect and message "AUDIT" for your free social scan.

### Post 2
- **HEADLINE:** Publishers: TikTok isn't a toy—it's your next 6-figure revenue stream.  
- **BODY:** Legacy houses dominate Amazon, but indies own BookTok. Why? Short-form video converts browsers to buyers 5x faster.  

Our strategy: 3-second hooks tied to tropes. A client's thriller hit 2M views, converting 8% to sales.  

Break it down: Hook (pain point), Story (your book solves it), CTA (link). No budget needed—just precision.  

Apply this: Film one Reel per series. Measure views-to-clicks. Scale winners.  
- **CTA:** Comment your biggest platform challenge.

### Post 3
- **HEADLINE:** The $10K book launch mistake: Ignoring micro-influencers.  
- **BODY:** Mega influencers ghost pitches. Micros (5K-50K followers) deliver 22% engagement—and they love ARCs.  

We've placed 100+ books via 200 micros. ROI: One cozy mystery gained 15K sales from $500 spends.  

Tactic: Personalize with "Your [niche] fans would devour this." Track via unique links.  

Pro tip: Build a 50-micro list quarterly. Nurture, don't blast.  
- **CTA:** DM "MICRO LIST" for our vetted starter directory.

### Post 4
- **HEADLINE:** Authors: Hashtags are dead. Here's what works in 2024.  
- **BODY:** #Bookstagram is noise. Niche tags like #DarkRomanceReads pull targeted eyes.  

Analysis of 1K posts: Top 10% use 3-5 hyper-specific tags + location. Lifted one client's reach 450%.  

Framework: 1 broad (#IndieAuthor), 2 tropes (#SlowBurn), 1 community (#BookClubRecs).  

Test weekly: Rotate, A/B captions. Tools like Later simplify.  
- **CTA:** Share this if you're ditching hashtags blindly.

### Post 5
- **HEADLINE:** Scale your backlist: The Reels formula that revived 3 series.  
- **BODY:** Frontlist hogs budget. Backlist? Untapped gold. We revived a stalled fantasy series with "What if [trope] but [twist]?" Reels.  

15 vids → 500K views → 4K sales resurgence. Evergreen content compounds.  

Steps: 1) Mine reviews for hooks. 2) Script 10-sec stories. 3) Cross-post IG/TikTok.  

Your action: Pick one old title. One Reel today.  
- **CTA:** Like + follow for weekly deep dives.

## TWITTER/X THREAD (1 thread, 9 tweets)

- **Tweet 1:** Authors: 95% of launches flop on Day 1. The fix? One platform you ignore. Thread: 8 steps to social sales explosion. 1/9  

- **Tweets 2:** 2/9 Bad news: Amazon alone = graveyard. Good news: Social drives 60% of indie discoveries (our 300-client data). Start with IG/TikTok hooks that itch reader pain.  

- **Tweets 3:** 3/9 Step 1: Ditch covers. Post "The betrayal that broke me" (romance) or "Cabin fever gone wrong" (thriller). First 3 secs = make 'em stop scrolling.  

- **Tweets 4:** 4/9 Step 2: Tropes > genres. #EnemiesToLovers > #Romance. We A/B tested: 340% engagement boost. List your top 3 tropes NOW.  

- **Tweets 5:** 5/9 Step 3: ARCs to micros. 20 influencers, 5K followers each. "Your fans need this slow-burn." Result: 25% convert to reviews/sales.  

- **Tweets 6:** 6/9 Step 4: Reels formula—Hook (3s), Story (10s), CTA (link). Client example: 1.2M views → 8K pre-orders. Script yours tonight.  

- **Tweets 7:** 7/9 Step 5: Track ONLY clicks-to-sales. Not likes. Tools: Bitly + BookReport. Tweak losers weekly. Data > gut.  

- **Tweets 8:** 8/9 Step 6-8: Cross-post daily. Reply to EVERY comment. Run 1 giveaway (ARC + shoutout). Scale to $5K+ launches. Proof: Sarah's romance, 0→USA Today.  

- **Final tweet:** Your book deserves this. Free 15-min audit: spots gaps, hands 3 wins. Reply "AUDIT" or DM. Let's launch. 🚀 #BookMarketing #IndieAuthor 9/9