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META ADS (Facebook + Instagram)
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## META AD SET 1 -- Awareness
- HEADLINE (40 chars max): Thriller That Grips Instantly
- PRIMARY TEXT (125 chars shown, 500 chars total): Craving a heart-pounding read that unravels secrets you never saw coming? Echoes of Betrayal delivers non-stop suspense from page one. Join thousands hooked on this #1 psychological thriller. Unlock the twists today—your next obsession awaits.
- LINK DESCRIPTION (30 chars max): Dive Into Suspense Now
- CTA BUTTON: Learn More
- TARGET: Thriller readers 25-55, interests: Psychological thrillers, Gillian Flynn, Paula Hawkins; lookalikes of Colleen Hoover buyers
- VISUAL NOTE: Dark, moody book cover with shadowy figure and glowing eyes; slow zoom on title with tension-building music overlay

## META AD SET 2 -- Consideration
- HEADLINE (40 chars max): 4.9 Stars from 5K+ Readers
- PRIMARY TEXT (125 chars shown, 500 chars total): Readers can't stop raving: "Best thriller I've read in years—twists had me gasping!" Echoes of Betrayal tops charts with edge-of-your-seat suspense. Perfect for fans of mind-bending plots. See why everyone's obsessed and grab your copy before it vanishes from feeds.
- LINK DESCRIPTION (30 chars max): Read Rave Reviews
- CTA BUTTON: Shop Now
- TARGET: Engaged thriller audiences, interests: Crime fiction, bestsellers; retarget video viewers + similar to Freida McFadden fans
- VISUAL NOTE: Carousel of 5-star review screenshots + animated reader quotes popping up; book open to dramatic page with heartbeat SFX

## META AD SET 3 -- Conversion / Retargeting
- HEADLINE (40 chars max): 50% Off Echoes—Ends Soon!
- PRIMARY TEXT (125 chars shown, 500 chars total): You've seen the buzz—don't miss out! Echoes of Betrayal is flying off shelves. Claim 50% off your first read NOW (limited to first 500). Instant download, zero risk. Tap to devour this addictive thriller before the deal expires tonight.
- LINK DESCRIPTION (30 chars max): Claim 50% Off Now
- CTA BUTTON: Get Offer
- TARGET: Website visitors + ad engagers past 7 days; thriller interests, cart abandoners
- VISUAL NOTE: Countdown timer over book cover; flashing discount badge + urgent "Limited Stock" text; quick-cut testimonials

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GOOGLE SEARCH ADS
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## GOOGLE AD GROUP 1 -- Psychological Thriller Books
Headline 1 (30 chars): Echoes of Betrayal Thriller
Headline 2 (30 chars): #1 Bestselling Page-Turner
Headline 3 (30 chars): Read Free Sample Now
Description 1 (90 chars): Addictive psychological thriller with shocking twists. 4.9 stars from 5K+ fans. Instant Kindle download—start the suspense today!
Description 2 (90 chars): Top-rated suspense novel keeps you guessing. Perfect for thriller addicts. Limited-time discount available—buy now!
Keywords: [psychological thriller, best psychological thrillers, psychological thriller books, echoes of betrayal book, buy thriller novel, top suspense books, mind bending thriller]

## GOOGLE AD GROUP 2 -- Bestselling Thrillers
Headline 1 (30 chars): Bestselling Thriller Echoes
Headline 2 (30 chars): Non-Stop Twists & Suspense
Headline 3 (30 chars): 50% Off—Grab It Today
Description 1 (90 chars): Echoes of Betrayal: Chart-topping thriller with rave reviews. Heart-racing plot hooks you instantly. Free preview—dive in risk-free!
Description 2 (90 chars): Join 5K+ obsessed readers. Unputdownable suspense at 50% off. Kindle-ready for immediate thrills—order your copy!
Keywords: [bestselling thrillers, new thriller books 2023, top thriller novels, suspense books bestsellers, psychological suspense, buy alex rivera book, thriller deals]

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AMAZON ADS (if applicable -- book products)
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## AMAZON SPONSORED PRODUCT AD
- Headline (50 chars): Echoes of Betrayal: Ultimate Thriller Rush
- Custom text (150 chars): Crave unrelenting suspense? This #1 psychological thriller delivers jaw-dropping twists that keep you reading all night. 4.9 stars, 5K+ reviews—your next binge-read obsession starts here. Instant Kindle access!
- Targeting strategy: Thriller category, ASINs of similar (Gillian Flynn, Freida McFadden), keywords: psychological thriller, suspense novel, best thriller 2023
- Bid notes: $0.75-$1.25 CPC; high intent on top thrillers, scale on ACoS under 30% for volume

## AMAZON SPONSORED BRAND AD
- Brand headline (50 chars): Alex Rivera Thrillers
- Store spotlight: [Echoes of Betrayal, Shadows of Doubt, Midnight Lies]
- Tagline (30 chars): Twists That Haunt You