## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Bold graphic with a question mark overlay on a stack of unsold books fading into a bestseller list.  
- **CAPTION:** Why do 90% of indie books sell fewer than 100 copies? It's not the writing—it's the marketing. 🚀  
  #BookMarketing #IndieAuthor #AuthorTips  
- **CTA:** Comment your biggest marketing fear below.

### Post 2
- **POST TYPE:** Story  
- **VISUAL NOTE:** Carousel of before/after screenshots: author's empty sales dashboard vs. post-campaign spike.  
- **CAPTION:** Sarah's debut fantasy novel sat dormant for 6 months. We ran a 30-day targeted campaign: TikTok hooks, Amazon ads, email nurtures. Result? 5K sales in week one. Her story proves: visibility = velocity. 📈 Who's next?  
  #BookLaunch #SelfPublishing #AuthorSuccess  
- **CTA:** DM "STORY" for her full case study.

### Post 3
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Photo of our team whiteboard session with book cover mockups and strategy sticky notes.  
- **CAPTION:** Inside our war room: brainstorming hooks that turn scrolls into sales. No fluff—just data-driven plays for your book launch. What's your genre? We adapt. 🧠  
  #BehindTheScenes #MarketingAgency #BookPromo  
- **CTA:** Save this for your next brainstorm.

### Post 4
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Elegant text overlay on a minimalist bookshelf: quote in gold font.  
- **CAPTION:** "Great writing gets you published. Ruthless marketing gets you read." – Our mantra for 50+ bestsellers. 💡 Print it, live it.  
  #AuthorQuote #WritingCommunity #BookMarketingTips  
- **CTA:** Tag an author who needs this.

### Post 5
- **POST TYPE:** CTA  
- **VISUAL NOTE:** Eye-catching button graphic saying "Book Your Free Audit" over a rising sales chart.  
- **CAPTION:** Your book deserves 10x sales. Get our free marketing audit: 5 fixes tailored to your manuscript. No strings. ⏰ Spots fill fast.  
  #FreeAudit #IndieBooks #LaunchStrategy  
- **CTA:** Link in bio to claim yours.

### Post 6
- **POST TYPE:** Review Amplification  
- **VISUAL NOTE:** Screenshot of 5-star Goodreads review with animated stars bursting around it.  
- **CAPTION:** "Crimson Leaf turned my thriller into a chart-topper. 20K downloads!" – Jax R. We amplify voices like yours. What's your reader saying? 🔍  
  #BookReview #ThrillerBooks #MarketingWins  
- **CTA:** Share your best review in comments.

### Post 7
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Split-image: sad author at desk vs. celebrating with champagne and sales notifications.  
- **CAPTION:** Authors: Stop guessing on ads. One wrong keyword = $1K wasted. We know the playbook. Ready to win? ⚔️  
  #AmazonAds #KDP #AuthorLife  
- **CTA:** Reply "ADS" for a free tip sheet.

### Post 8
- **POST TYPE:** Story  
- **VISUAL NOTE:** Time-lapse video still of a book cover going viral on social feeds.  
- **CAPTION:** From zero buzz to ARC frenzy: We seeded 500 reader reviews for Mia's romance debut. Sold out pre-orders overnight. Your launch can mirror this. ❤️  
  #RomanceAuthor #ARCReads #BookBuzz  
- **CTA:** DM "ARC" to learn our seeding system.

### Post 9
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Candid shot of Zara (me) typing on laptop with coffee and book proofs scattered.  
- **CAPTION:** Crafting captions that convert: 72 characters to hook, 150 to close. Testing live for your genre right now. Creativity meets conversion. ☕  
  #Copywriting #BookMarketingAgency #CreativeProcess  
- **CTA:** Follow for weekly hacks.

### Post 10
- **POST TYPE:** CTA  
- **VISUAL NOTE:** Sleek infographic: "3 Steps to 1K Sales" with arrow icons leading to a "Schedule Now" button.  
- **CAPTION:** Step 1: Audit. Step 2: Strategy. Step 3: Scale. We've done it for 100+ authors. Your turn? 📱  
  #BookSales #IndieAuthorTips #MarketingPlan  
- **CTA:** Tap link to book a 15-min call.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds):** "Your book sold 50 copies? Here's why."  
- **VIDEO CONCEPT:** Quick cuts: sad sales graph → me pointing at screen → 3 common mistakes listed (no ads, weak cover, zero social) → graph skyrockets with fixes → end with grin. Upbeat music.  
- **CTA:** "DM 'FIX' for free checklist!"

### Concept 2
- **HOOK (first 3 seconds):** "Indie authors: This ad mistake costs $500."  
- **VIDEO CONCEPT:** Act out "author" clicking wrong ad → money burns → rewind, show right targeting → sales explode. Text overlays, dramatic sound effects.  
- **CTA:** "Comment your genre for tips!"

### Concept 3
- **HOOK (first 3 seconds):** "Behind our bestseller formula."  
- **VIDEO CONCEPT:** Fast BTS: whiteboard sketches → caption typing → phone notifications pinging sales → team high-five. Energetic transitions.  
- **CTA:** "Save & follow for more!"

### Concept 4
- **HOOK (first 3 seconds):** "Quote that changed my agency."  
- **VIDEO CONCEPT:** Me reading quote on camera, cut to client testimonials scrolling, end with book stack transforming to money. Inspirational beat.  
- **CTA:** "Tag your writing buddy!"

### Concept 5
- **HOOK (first 3 seconds):** "Free audit? Yes, now."  
- **VIDEO CONCEPT:** Screen record of audit form → fake "before/after" results popping up → call-to-action screen with link. Hypnotic zoom effects.  
- **CTA:** "Link in bio—claim it!"

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE:** 90% of indie books flop—not from poor writing, but zero marketing strategy.  
- **BODY:** Authors pour years into manuscripts, only to watch them gather digital dust. The fix? A playbook that treats your book like a startup launch.  

  We've scaled 50+ titles to 5-figure sales via targeted ads, ARC networks, and email funnels. One client: from 200 copies to 12K in 90 days.  

  Key: Data over guesswork. Audit your comps, A/B test hooks, track LTV.  

  Indie publishing is a $1B market—claim your slice.  
- **CTA:** Message me "AUDIT" for a free 5-point review of your setup.

### Post 2
- **HEADLINE:** Amazon ads aren't "set it and forget it"—they're a battlefield.  
- **BODY:** Most authors burn budgets on broad keywords. We laser-focus: genre-specific ACOS under 30%, scaling to $10K/mo spend.  

  Case: Thriller author hit #1 subcategory with $2 CPM bids. ROI? 4x.  

  Pro tip: Bid on your book's exact heat. Track 7-day attribution. Iterate weekly.  

  Your launch deserves precision.  
- **CTA:** Connect and reply "ADS" for our keyword cheat sheet.

### Post 3
- **HEADLINE:** Reader reviews aren't luck—they're engineered.  
- **BODY:** 500 ARCs don't appear by magic. We build waitlists, nurture influencers, and seed ethically for 4.8+ averages pre-launch.  

  Result for a debut fantasy: 2K reviews in month one, algorithm boost to top 100.  

  Value: Social proof converts 3x better than blurbs. Start with your email list.  

  Scale yours systematically.  
- **CTA:** DM "REVIEWS" for our ARC playbook template.

### Post 4
- **HEADLINE:** Social sells books—if you hook in 3 seconds.  
- **BODY:** TikTok/Reels: 80% drop-off post-hook. We craft 15-second stories that end in link clicks. One romance series: 50K views to 3K sales.  

  Instagram: Carousels with 20% swipe rates via cliffhangers.  

  LinkedIn for nonfic: B2B thought leadership to publisher deals.  

  Platforms evolve—your strategy must too.  
- **CTA:** Comment your platform pain point for a custom tip.

### Post 5
- **HEADLINE:** Book marketing ROI: Expect 3-5x, deliver 10x.  
- **BODY:** Agencies promise hype; we deliver dashboards. Track UTM links, cohort sales, lifetime value.  

  Recent win: Memoir from obscurity to Oprah shortlist via email + podcasts.  

  Your metrics: Pre-launch buzz, day-1 velocity, evergreen tails.  

  Invest like pros. Partner up.  
- **CTA:** Book a 15-min strategy call via Calendly in comments.

## TWITTER/X THREAD (1 thread, 9 tweets)

- **Tweet 1:** Authors: Your book is ready. But is your marketing? 7 mistakes killing 90% of launches—and fixes that 10x sales. Thread 👇 #BookMarketing  
- **Tweet 2:** Mistake 1: No pre-launch buzz. Fix: Build ARC list 90 days out. We seed 500+ reviews ethically. Result? Algo love on day 1.  
- **Tweet 3:** Mistake 2: Generic Amazon ads. Fix: Genre bids only (e.g., "cozy mystery cat" not "mystery"). ACOS drops 40%.  
- **Tweet 4:** Mistake 3: Ignoring TikTok. Fix: 3-sec hooks like "Why I hid this plot twist." 1M views = sales spike.  
- **Tweet 5:** Mistake 4: Weak email list. Fix: Lead magnet (free chapter) + 7-day nurture. Converts 25% to buyers.  
- **Tweet 6:** Mistake 5: Solo cover design. Fix: Pro A/B tests. Ours lift clicks 300%.  
- **Tweet 7:** Mistake 6: No cross-promo. Fix: Swap newsletters with 5 comp authors. Shared audiences = mutual wins.  
- **Tweet 8:** Mistake 7: Quitting at 30 days. Fix: Evergreen tails via podcasts + retargeting. Sales compound.  
- **Final tweet:** Ditch the mistakes. DM "THREAD" for our full checklist + free audit. Your bestseller starts now. 🚀 #IndieAuthor #SelfPub @CrimsonLeafMktg