## OBJECTIVE
Drive 3,000 verified sales of "The Last Alchemist" (YA fantasy by Elena Voss, themes of hidden magic in modern cities, self-discovery, and forbidden friendships) on Amazon within 90 days via a BookTok viral video campaign, measured by KDP sales dashboard.

## TARGET AUDIENCE
- **Primary segment**: Females aged 16-24, U.S.-based, daily TikTok users (4+ hours/week), superfans of BookTok trends like #Romantasy (e.g., Sarah J. Maas readers), in the awareness-to-consideration buying stage, scrolling during evenings/weekends.
- **Key insight**: They crave 15-second "magic reveal" hooks that mirror their escapist fantasies of untapped personal power, evoking FOMO through trending sounds and duets to prompt "add to cart" via link-in-bio pre-orders.

## TACTICAL PLAN
- **STEP**: Script and produce 20 short-form videos (15-30s) featuring animated magic excerpts from Chapters 1-3 (e.g., protagonist's first spell), using trending #BookTok sounds like "Golden Hour" by JVKE; optimize with hooks like "What if your coffee shop hid a potion lab?"
  - **OWNER**: VA (video editor)
  - **TIMELINE**: Days 1-7 (Phase 1: Content Creation)
  - **TOOL/PLATFORM**: CapCut for editing, TikTok for upload
- **STEP**: Post 5 videos/day from agency/author TikTok account (@ElenasLastAlchemist), each with CTA "Pre-order link in bio #LastAlchemist #YAFantasy #BookTok", and cross-post to Instagram Reels.
  - **OWNER**: Author
  - **TIMELINE**: Days 8-30 (Phase 2: Organic Seeding)
  - **TOOL/PLATFORM**: TikTok/Instagram native schedulers, Linktree for Amazon pre-order bio link
- **STEP**: Identify and DM 50 micro-influencers (10k-50k followers, 5%+ engagement in #BookTok) for free ARC swaps; select top 10 based on reply speed for paid duets ($50-100 each).
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Days 15-21 (Phase 2)
  - **TOOL/PLATFORM**: TikTok Creator Marketplace, BuzzSumo for influencer search
- **STEP**: Run $10/day TikTok Spark Ads boosting top 3 organic videos to "Website traffic" objective, targeting interests "Sarah J. Maas" + "fantasy books".
  - **OWNER**: Agency (ads specialist)
  - **TIMELINE**: Days 31-90 (Phase 3: Amplification)
  - **TOOL/PLATFORM**: TikTok Ads Manager
- **STEP**: Weekly monitor performance via TikTok Analytics; pivot by remixing top video (e.g., add user duet prompts) if <5% engagement.
  - **OWNER**: VA
  - **TIMELINE**: Ongoing, Fridays (all phases)
  - **TOOL/PLATFORM**: TikTok Analytics, Google Sheets for tracking

## CONTENT REQUIREMENTS
- **10 Video Hooks/Scripts**: 50-75 words each (for 15s read-aloud), TikTok format, voiceover style; author writes (pull quotes like "The steam rose, whispering secrets only I could hear").
- **10 Animated Graphics**: 1080x1920px vertical MP4s with Canva magic effects (glowing runes over cityscapes tying to book's urban fantasy theme); VA designs using book cover assets.
- **Influencer Brief Template**: 200-word Google Doc with ARC download link, required hashtags (#LastAlchemistARC), and duet script example ("React to this spell fail!"); agency writes.
- **5 CTA Captions**: 150 characters each, TikTok/IG format with emojis and Amazon link shortener; author approves.

## SUCCESS METRICS
- **Video Views**: Track total plays in TikTok Analytics; baseline 0, 90-day target 500,000.
- **Link Clicks to Amazon**: Measure via Linktree analytics tied to pre-order page; baseline 0, 90-day target 15,000.
- **Attributed Sales**: KDP dashboard U.S. sales filtered by promo period/ASIN; baseline 100 (pre-launch), 90-day target 3,000.

## RISK & MITIGATION
- **Risk 1**: TikTok algorithm shadowban due to over-posting salesy content. **Mitigation**: Limit to 70% value/entertainment videos, 30% CTAs, and pause posting if daily reach drops 50%.
- **Risk 2**: Influencer no-shows delaying Phase 3 amplification. **Mitigation**: Secure contracts with 20 backups via Upwork VA outreach and pay 50% upfront for top 10.

## BUDGET ESTIMATE
$1,200 - $3,500 (low: organic-only with VA; high: full ads + influencers); single biggest cost driver: TikTok Spark Ads at $0.50-$1.00 CPC ($900 max).