## OBJECTIVE
Drive 5,000 new Amazon sales of "Whispers in the Dark" by Sarah Kline (psychological thriller about a woman's descent into uncovering family secrets via eerie journal entries) within 90 days post-launch through a targeted TikTok BookTok campaign, measured by KDP sales dashboard.

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-44, US-based, active on TikTok (daily users averaging 45+ min/session), in the awareness-to-consideration buying stage, emotionally gripped by suspense, isolation, and "what if family hides dark truths?" themes from true crime podcasts like Crime Junkie.
- **Key insight**: They need to feel the chilling "page-turner pull" through 15-second teaser clips mimicking journal reveals, evoking FOMO and trust via user-generated content from relatable "everyday mom sleuths" to prompt immediate Kindle downloads.

## TACTICAL PLAN
- **STEP**: Research and curate 50 BookTok influencers (10k-50k followers, 5%+ engagement rate in #PsychologicalThriller niche) using TikTok Creator Marketplace search for keywords "booktok thriller journal secrets".
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Week 1 (Pre-launch phase)
  - **TOOL/PLATFORM**: TikTok Creator Marketplace + Influencer Marketing Hub
- **STEP**: Develop and send outreach DMs/scripts to top 20 influencers offering free ARC (advance reader copy) + $50 affiliate commission per 100 verified sales via unique Amazon Associate links.
  - **OWNER**: VA
  - **TIMELINE**: Weeks 1-2 (Pre-launch)
  - **TOOL/PLATFORM**: TikTok DMs + Google Sheets for tracking + Amazon Associates
- **STEP**: Create and post 10 agency-led TikTok videos (duet-style reactions to influencer content) using book excerpts as "journal reveals" with trending #BookTok + #ThrillerTok sounds.
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 3-6 (Launch phase, 2-3 videos/week)
  - **TOOL/PLATFORM**: TikTok app + CapCut for editing + Canva for text overlays
- **STEP**: Launch $2,000 TikTok Spark Ads boosting top 5 influencer videos, targeting "Thriller Books" interests + women 25-44 with 1%+ CTR threshold.
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 4-12 (Launch to post-launch)
  - **TOOL/PLATFORM**: TikTok Ads Manager
- **STEP**: Run weekly AMA (Ask Me Anything) Lives with author Sarah Kline, teasing journal secrets and directing to Amazon link in bio.
  - **OWNER**: Author + VA moderator
  - **TIMELINE**: Weeks 5,7,9,11 (Post-launch sustain)
  - **TOOL/PLATFORM**: TikTok Live + Linktree for Amazon redirect
- **STEP**: Monitor and repost top UGC (user-generated content) from challenge (#WhispersChallenge: "Share your family secret stare"), amplifying 20+ videos.
  - **OWNER**: VA
  - **TIMELINE**: Ongoing, Weeks 3-12
  - **TOOL/PLATFORM**: TikTok Analytics + Hootsuite for scheduling reposts

## CONTENT REQUIREMENTS
- **TikTok Video Script (Agency-led)**: 15-30 sec script with hook ("This journal changed everything..."), excerpt read-aloud, CTA ("Link in bio for Kindle"); 150 words max; TikTok; Agency writes.
- **Influencer Outreach Email/DM Template**: Personalized pitch with ARC download link, commission details, video brief; 200 words; Email/TikTok DM; Agency writes.
- **Graphics: Journal Page Teasers**: 5 static images mimicking aged paper with blurred secrets; 1080x1920px PNG; TikTok/Canva overlays; VA creates via Canva Pro.
- **#WhispersChallenge Prompt Video**: 20-sec demo video showing "stare into camera like hiding a secret"; script 100 words; TikTok; Author records, Agency edits.
- **AMA Live Script**: Bullet-point Q&A guide (10 sample questions on book themes like "gaslighting in families"); 500 words; TikTok Live; Author writes.

## SUCCESS METRICS
- **TikTok Video Views**: Track total views on boosted/promoted videos via TikTok Analytics; baseline 0, 90-day target 1M+.
- **Amazon Sales Attribution**: Count sales via unique affiliate links/UPC codes in KDP dashboard; baseline 0 (pre-campaign), 90-day target 5,000.
- **Engagement Rate**: Measure likes + shares + comments / views on #WhispersChallenge content via TikTok Analytics; baseline 2%, 90-day target 8%.

## RISK & MITIGATION
- **Risk 1**: Low influencer response rate due to saturated BookTok niche. **Mitigation**: Pre-qualify with engagement audits and offer 20% higher commission ($60/sale) to first 10 responders.
- **Risk 2**: Algorithm suppression from over-promotion. **Mitigation**: Space posts 48hrs apart and pivot to 70% organic UGC reposts if ad CTR drops below 1%.

## BUDGET ESTIMATE
$4,500-$7,500 (low: organic-heavy; high: full ad scaling); single biggest cost driver: TikTok Spark Ads at $2,000-$4,000.