## OBJECTIVE
Generate 750 verified pre-orders for "Quantum Love: Rewire Your Heart with Quantum Secrets" by Dr. Sarah Kline on Amazon within 90 days, measured via Amazon KDP dashboard sales reports (success = hitting 75% of first-print run to trigger bestseller ranking in Self-Help Relationships category).

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-45, primary Instagram users (daily active, 2+ hours), in "frustrated but hopeful" emotional state about stagnant relationships (post-breakup or long-term rut), at awareness-to-consideration buying stage (browsing self-help content but not committed buyers).
- **Key insight**: They need to see relatable "aha" moments blending quantum physics metaphors (e.g., "entanglement" for soulmate bonds) with quick, actionable emotional wins to feel empowered and compelled to pre-order for exclusive bonuses like a "Quantum Compatibility Quiz."

## TACTICAL PLAN
**Phase 1: Setup & Seeding (Days 1-14)**  
- **STEP**: Optimize/launch Instagram business profile (@QuantumLoveDrKline) with bio linking to ThriveCart pre-order page, profile pic of book cover, and 9 highlighted Stories showcasing quantum love hooks.  
  **OWNER**: Agency  
  **TIMELINE**: Days 1-3  
  **TOOL/PLATFORM**: Instagram app + Linktree for bio links.  

- **STEP**: Seed initial 20 posts/Reels from book excerpts (e.g., Reel #1: "Why your ex is quantum-entangled with your future love").  
  **OWNER**: Author (provides raw video/scripts) + Agency (edits/posts)  
  **TIMELINE**: Days 4-14  
  **TOOL/PLATFORM**: CapCut for editing, Later for scheduling.  

**Phase 2: Audience Build (Days 15-60)**  
- **STEP**: Run targeted Instagram Reels ads boosting top 5 organic posts to 50k impressions, using interest targeting (quantum physics + relationship advice + Brene Brown fans).  
  **OWNER**: Agency  
  **TIMELINE**: Days 15-60 (ongoing boosts)  
  **TOOL/PLATFORM**: Meta Ads Manager, pixel on ThriveCart for retargeting.  

- **STEP**: Host 4 Instagram Lives (weekly) with author demoing "Quantum Love Hacks" (e.g., visualization exercise), ending with pre-order CTA and swipe-up to waitlist.  
  **OWNER**: Author (hosts) + VA (promotes in Stories)  
  **TIMELINE**: Sundays Weeks 3-10  
  **TOOL/PLATFORM**: Instagram Live + StreamYard for recording/reuse.  

**Phase 3: Conversion Push (Days 61-90)**  
- **STEP**: Launch urgency email sequence to waitlist (nurtured via IG link clicks) with 20% pre-order discount code, personalized via first-name merge tags.  
  **OWNER**: Agency  
  **TIMELINE**: Days 61-90 (7-email drip)  
  **TOOL/PLATFORM**: ConvertKit for automation.  

- **STEP**: Cross-post top Reels to TikTok for spillover traffic, retargeting IG engagers with "Pre-order now or miss quantum bonus chapter."  
  **OWNER**: VA  
  **TIMELINE**: Days 70-90  
  **TOOL/PLATFORM**: TikTok Ads + Hootsuite for crossposting.  

## CONTENT REQUIREMENTS
- **9 Instagram Carousel Posts**: 1080x1080 PNGs (Canva templates), 150 words total per post (quote + hook + CTA), for Instagram feed; author writes quotes from book, agency designs.  
- **20 Instagram Reels Scripts**: 15-30 sec video scripts, 75 words max each (problem-hook-quantum-tip-CTA), for Instagram/TikTok; author provides tips, agency scripts full.  
- **4 Live Stream Outlines**: 1-page Google Doc per Live (5-min intro, 3 hacks, 2-min Q&A, CTA), ~300 words; author outlines hacks, VA formats.  
- **7 Email Templates**: HTML emails, 250-400 words each (story + value + urgency + Amazon pre-order button), for ConvertKit; agency writes full copy tying to book themes.  
- **Ad Creatives (5 variants)**: 9:16 video (15 sec), 50 words voiceover script; agency produces using CapCut from Reel assets.

## SUCCESS METRICS
- **Instagram Follower Growth**: Track via Instagram Insights; baseline: 0; 90-day target: 8,000 (1.5% MoM growth from ads/organics).  
- **Pre-Order Conversion Rate**: # Pre-orders / # Waitlist sign-ups (tracked in ThriveCart dashboard); baseline: 0%; 90-day target: 25%.  
- **ROAS (Return on Ad Spend)**: Revenue from tracked pre-orders / ad spend (Meta pixel + Amazon attribution); baseline: N/A; 90-day target: 3x ($2,250 revenue from $750 ads).

## RISK & MITIGATION
- **Risk 1: Ad fatigue or low Reel engagement due to saturated self-help niche**: Mitigation: A/B test 3 creative variants (e.g., physics animation vs. testimonial) weekly in Meta Ads Manager, pausing underperformers below 2% CTR after 1k impressions.  
- **Risk 2: Author availability delays Lives/content**: Mitigation: Pre-record 2 backup Lives in Week 2 using StreamYard and batch 50% of Reels scripts in Phase 1 for VA scheduling.

## BUDGET ESTIMATE
$1,500 - $3,500 (low: organic-heavy; high: aggressive ads), single biggest cost driver: Instagram Reels ad spend ($1,000-$2,000 via Meta Ads Manager at $0.50-$1.00 CPM targeting 2M audience).