## OBJECTIVE
Achieve 1,000 pre-orders for "Shadows of Deceit" (a psychological thriller about corporate betrayal and hidden family secrets by debut author Alex Rivera) on Amazon within 90 days, measured via Amazon KDP pre-order sales dashboard, driving a 20% conversion from 5,000 targeted leads.

## TARGET AUDIENCE
- **Primary segment**: Women aged 30-50 in the US, active on Facebook and TikTok/BookTok, feeling stressed from high-pressure jobs and family dynamics (mid-awareness stage, aware of thriller genre but not yet committed to this book).
- **Key insight**: They need to feel the thrill of "what if this betrayal happened to me?" through teaser excerpts revealing plot twists, building urgency to pre-order for emotional escape and validation of their suspicions about trust in professional/personal lives.

## TACTICAL PLAN
- **STEP**: Build email list of 3,000 subscribers by running a "Free Chapter + Betrayal Quiz" lead magnet gated behind email signup, themed around the book's corporate intrigue.
  - **OWNER**: Agency
  - **TIMELINE**: Phase 1 (Days 1-14)
  - **TOOL/PLATFORM**: ConvertKit for landing page and email capture; Facebook Lead Ads.

- **STEP**: Launch ARC (Advance Reader Copy) program to 200 reviewers, distributing PDF via BookFunnel with requests for Amazon reviews post-launch.
  - **OWNER**: Author + VA
  - **TIMELINE**: Phase 1 (Days 7-21)
  - **TOOL/PLATFORM**: BookFunnel for delivery; Goodreads and NetGalley for reviewer recruitment.

- **STEP**: Run TikTok/BookTok video series (15x 15-30s videos) with author reading tense excerpts, overlaid with dramatic music and #PsychologicalThriller #BookTok hooks.
  - **OWNER**: Agency
  - **TIMELINE**: Phase 2 (Days 15-60)
  - **TOOL/PLATFORM**: TikTok Creator Tools; CapCut for editing.

- **STEP**: Deploy Facebook/Instagram ad funnel: Top-of-funnel quiz ads → retargeting with pre-order link → lookalike audiences based on thriller buyers.
  - **OWNER**: Agency
  - **TIMELINE**: Phase 2-3 (Days 15-90)
  - **TOOL/PLATFORM**: Facebook Ads Manager; Pixel on author's Linktree pre-order page.

- **STEP**: Host 3 live Instagram sessions with author Q&A on book themes (betrayal stories), ending with exclusive discount code for pre-orders.
  - **OWNER**: Author
  - **TIMELINE**: Phase 3 (Days 60-90)
  - **TOOL/PLATFORM**: Instagram Live; promo code via Amazon KDP.

- **STEP**: Email nurture sequence (7 emails) to leads: Day 1 welcome + free chapter, Day 7 plot teaser, Day 14 urgency reminder, etc., driving to pre-order.
  - **OWNER**: VA
  - **TIMELINE**: Ongoing from Phase 1 (Days 1-90)
  - **TOOL/PLATFORM**: ConvertKit automations.

## CONTENT REQUIREMENTS
- **Lead Magnet Quiz**: 10-question Google Form-style interactive (500 words total), outputs personalized "betrayal type" result tying to book plot; platform: ConvertKit; author writes quiz copy, agency designs.
- **Free Chapter PDF**: 2,500-word excerpt (Chapters 1-2) with cliffhanger; EPUB/PDF format; platform: BookFunnel; author writes.
- **TikTok Video Scripts**: 15x scripts (50-100 words each), including voiceover lines like "She trusted her boss... until the email"; platform: TikTok; agency writes, author records.
- **Ad Creatives**: 5 image/video ad sets (1080x1080px images, 15s videos); copy under 125 chars e.g., "Your office betrayal thriller awaits. Pre-order now!"; platform: Facebook/Instagram; agency creates via Canva Pro.
- **Email Templates**: 7x HTML emails (500-800 words each), with hero images of book cover and buy buttons; platform: ConvertKit; VA customizes agency templates.
- **Live Session Graphics**: 3x Canva overlays (book quotes, 100 chars); platform: Instagram; agency designs.

## SUCCESS METRICS
- **Pre-Order Sales**: Track daily via Amazon KDP dashboard; baseline: 0; 90-day target: 1,000.
- **Email List Growth**: Measure subscribers in ConvertKit; baseline: author's existing 500; 90-day target: 3,500.
- **Ad ROAS (Return on Ad Spend)**: Calculate pre-order revenue / ad cost in Facebook Ads Manager; baseline: N/A (new); 90-day target: 3x.

## RISK & MITIGATION
- **Risk 1: Low ad engagement due to thriller genre saturation on BookTok**: Mitigation: A/B test 3 hooks (quiz vs. excerpt vs. author story) weekly, pausing underperformers after $50 spend.
- **Risk 2: Delayed ARC reviews impacting Amazon algorithm**: Mitigation: Follow up with all 200 ARC readers via BookFunnel automation 7 days post-delivery, offering thank-you swag for verified reviews.

## BUDGET ESTIMATE
$3,500 - $6,000 (low/high); single biggest cost driver: Facebook/Instagram ads ($2,500-$4,000 for 75 days at $30-50/day scaling spend).