## OBJECTIVE
Achieve 1,200 email newsletter sign-ups from romance readers interested in "Whispers of the Heart" by Elena Voss (steamy contemporary romance about forbidden office affairs), driving 300 pre-order sales on Amazon within 90 days, measured via UTM-tracked links and BookFunnel redemption codes.

## TARGET AUDIENCE
- **Primary segment**: Women aged 28-42, active on TikTok and Facebook, in committed relationships but feeling unfulfilled romantically (emotional state: craving escapism and passion), at the awareness-to-consideration buying stage (have read 3+ similar books like Colleen Hoover's in past year).
- **Key insight**: They need to feel the thrill of forbidden desire through teaser excerpts and relatable "what if" scenarios, paired with FOMO from limited-time pre-order bonuses like an exclusive novella, to convert to subscribers and buyers.

## TACTICAL PLAN
- **STEP**: Create and launch TikTok Spark Ads targeting "romance books" interests, featuring 15-second video teasers of the book's steamy opening scene with on-screen text overlay: "What if your boss was your secret fantasy? Pre-order now."
  - **OWNER**: Agency (Leo to approve creatives)
  - **TIMELINE**: Week 1 (Phase 1: Awareness)
  - **TOOL/PLATFORM**: TikTok Ads Manager, CapCut for video editing
- **STEP**: Set up a BookFunnel landing page with email opt-in for free chapter 1 PDF, integrated with ConvertKit for automated welcome sequence (Email 1: Excerpt; Email 2: Reader poll on fantasy tropes; Email 3: Pre-order link with bonus novella).
  - **OWNER**: VA
  - **TIMELINE**: Week 1 setup; live Week 2 (Phase 1)
  - **TOOL/PLATFORM**: BookFunnel, ConvertKit
- **STEP**: Run Facebook Lead Ads to the same landing page, retargeting video viewers with dynamic ads showing user-generated "fantasy confession" testimonials (anonymized from ARC readers).
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 3-6 (Phase 2: Consideration)
  - **TOOL/PLATFORM**: Facebook Ads Manager, Pixel for retargeting
- **STEP**: Author hosts 3 live TikTok sessions (15-min Q&A on writing steamy scenes), cross-promoted via email list; end each with pre-order call-to-action and link in bio.
  - **OWNER**: Author, VA to schedule
  - **TIMELINE**: Weeks 7, 9, 11 (Phase 3: Conversion)
  - **TOOL/PLATFORM**: TikTok Live, Linktree for bio links
- **STEP**: Monitor and optimize weekly: Pause underperforming ads (<0.5% CTR), scale winners by 20% budget; A/B test headlines like "Steal this forbidden romance" vs. "Your next book boyfriend awaits."
  - **OWNER**: Agency
  - **TIMELINE**: Ongoing, reviews every Monday
  - **TOOL/PLATFORM**: Google Analytics (UTM tracking), native ad platform dashboards

## CONTENT REQUIREMENTS
- **TikTok Video Teasers (6 variations)**: 15-sec MP4, 0 words (voiceover script 50 words max: "She's his assistant by day..."; graphics of blurred office embrace), TikTok, Agency writes script + VA edits.
- **Email Welcome Sequence (3 emails)**: HTML, 250-350 words each (Email 1: 500-word excerpt + opt-in CTA; Email 2: 5-question Google Form poll; Email 3: 150-word bonus reveal + Amazon pre-order button), ConvertKit, Author provides excerpt, Agency writes copy.
- **Facebook Ad Creatives (4 static + 2 video)**: 1080x1080 PNG/JPG (static: book cover + quote "5-star sizzle!"; video: 10-sec loop), Facebook, Canva templates, Agency designs.
- **Live Session Script**: Google Doc outline, 300 words (intro hook, 3 trope Qs, pre-order pitch), TikTok, Author customizes from agency template.
- **Landing Page Copy**: 400 words + hero image, BookFunnel, Agency writes headline/body, author approves.

## SUCCESS METRICS
- **Email Sign-ups**: Track via ConvertKit dashboard; baseline 0, 90-day target 1,200.
- **Pre-order Sales**: Count unique BookFunnel bonus redemptions tied to Amazon UTM links; baseline 0, 90-day target 300.
- **Ad ROAS (Return on Ad Spend)**: Revenue from tracked sales / ad spend in Facebook/TikTok dashboards; baseline N/A, 90-day target 3x.

## RISK & MITIGATION
- **Risk 1**: Low ad engagement due to platform algorithm changes favoring non-book content. **Mitigation**: Allocate 20% budget to organic TikTok posting by author first to build video momentum before ads.
- **Risk 2**: Pre-order link breaks or Amazon delays visibility. **Mitigation**: Test all UTMs end-to-end weekly and provide author with duplicate Goodreads/Apple Books links as backups.

## BUDGET ESTIMATE
$2,500-$4,000 (low: organic-heavy; high: aggressive scaling); single biggest cost driver: $1,500-$2,500 paid TikTok/Facebook ads.