## OBJECTIVE
Achieve 5,000 unit sales of "The Silent Echo" (psychological thriller by Alex Rivera) via Amazon Kindle and paperback within 90 days of launch, measured by KDP dashboard sales reports, representing a 10x lift from the author's current 500-copy quarterly baseline.

## TARGET AUDIENCE
- **Primary segment**: Women aged 28-45, active on TikTok (#BookTok) and Facebook (thriller reader groups), in the awareness-to-consideration buying stage, feeling intrigued by twisty domestic suspense but overwhelmed by TBR piles and skeptical of new authors.
- **Key insight**: They need to see authentic "unputdownable" reader reactions (e.g., "gasped at chapter 12!") via short video snippets and hear from relatable "everywoman" protagonists to feel an emotional pull toward binge-reading the book tonight.

## TACTICAL PLAN
- **STEP**: Set up Amazon KDP paperback and ebook with optimized listing (title, blurb with 7% conversion hook, 7 keywords like "psychological thriller twist ending", A+ Content with 5 teaser images).  
  **OWNER**: Agency (Leo).  
  **TIMELINE**: Week 1 (pre-launch phase).  
  **TOOL/PLATFORM**: Amazon KDP dashboard.

- **STEP**: Launch TikTok #BookTok campaign with 15x 15-30s videos of author reading tense excerpts, overlaid with suspense music and text hooks ("What if your best friend was lying?"), targeting "Gone Girl" fans.  
  **OWNER**: VA (video editor).  
  **TIMELINE**: Weeks 2-4 (launch phase), posting 3x/week.  
  **TOOL/PLATFORM**: TikTok Creator Tools, CapCut for editing.

- **STEP**: Run Facebook Ads to thriller groups (e.g., "Psychological Thriller Addicts" with 50k+ members) with carousel ad showing book cover, 5-star ARC reviews, and "Read free preview" CTA linking to Amazon.  
  **OWNER**: Agency (ads specialist).  
  **TIMELINE**: Weeks 3-12 (sustain phase), $50/day budget.  
  **TOOL/PLATFORM**: Facebook Ads Manager, targeting interests "Gillian Flynn" + lookalikes.

- **STEP**: Secure 20 ARC reviewer spots via Booksprout and post-launch Goodreads giveaways (50 copies) to generate 100+ reviews.  
  **OWNER**: Author (distributes ARCs).  
  **TIMELINE**: Weeks 1-2 for ARCs; Weeks 5-6 for giveaways.  
  **TOOL/PLATFORM**: Booksprout, Goodreads Giveaways.

- **STEP**: Email nurture sequence to author's 2k subscriber list with day 0 launch alert, day 3 "first twist reveal" teaser, day 7 "reader reactions" roundup.  
  **OWNER**: VA.  
  **TIMELINE**: Weeks 4-12, automated post-launch.  
  **TOOL/PLATFORM**: ConvertKit.

## CONTENT REQUIREMENTS
- **TikTok Videos**: 15x vertical MP4s, 15-30s each, author on-camera with book excerpts; 100-150 characters overlaid text; platform TikTok; VA edits, author films.
- **Facebook Ad Creatives**: 5x carousel images (1200x628px PNGs) + 1 video variant; 100-word copy per ad with CTA; platform Facebook; agency writes copy, Canva for graphics.
- **Amazon A+ Content**: 5x modular images (970x600px) + 300-word enhanced blurb; platform Amazon KDP; agency writes, author approves.
- **Email Sequence**: 3x HTML emails, 400 words each with teaser graphics and Amazon link; platform ConvertKit; agency writes copy.
- **ARC Request Form**: Google Form template with book blurb and reviewer guidelines; platform Booksprout integration; agency creates.

## SUCCESS METRICS
- **Amazon Sales Rank**: Track daily via KDP Reports; baseline #50,000 in Kindle Store; 90-day target top 5,000.
- **TikTok Engagement Rate**: Views-to-likes ratio via TikTok Analytics; baseline 2%; 90-day target 8% on 100k total views.
- **Review Velocity**: New Amazon reviews per week via AMZScout tracker; baseline 5/week; 90-day target 25/week (200 total).

## RISK & MITIGATION
- **Risk**: Low ad conversion due to ad fatigue in saturated thriller niche. **Mitigation**: A/B test 3 creative variants weekly in Facebook Ads Manager, pausing underperformers (<1% CTR) after $100 spend.
- **Risk**: Delayed ARC reviews impacting launch momentum. **Mitigation**: Follow up non-reviewers via Booksprout reminders after 7 days, offering bonus author Q&A for compliance.

## BUDGET ESTIMATE
$3,000-$5,500 (low/high); single biggest cost driver: Facebook Ads at $2,000-$3,500 for 90-day sustain.

Leo, Senior Campaign Strategist  
Crimson Leaf Marketing