## OBJECTIVE
Drive 3,000 verified sales of "Echoes of Eternity" (sci-fi romance by Jane Doe, themes of interstellar love and redemption) on Amazon Kindle within 90 days post-launch, measured via Amazon KDP dashboard sales reports.

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-44, active on TikTok and Instagram, in the "aware but not committed" buying stage, feeling emotionally unfulfilled in daily life and craving escapist romance with high-stakes adventure.
- **Key insight**: They need to see short, teaser videos evoking "forbidden love across stars" with relatable "what if?" hooks (e.g., "What if your soulmate was lightyears away?") to trigger impulse pre-orders.

## TACTICAL PLAN
- **STEP**: Create and optimize 5 TikTok teaser videos (15-30s) featuring book quotes overlaid on AI-generated sci-fi visuals of lovers in space, ending with Amazon pre-order link in bio.
  - **OWNER**: Agency (video editor)
  - **TIMELINE**: Pre-launch (Days 1-15)
  - **TOOL/PLATFORM**: CapCut for editing, TikTok for posting/native ads.
- **STEP**: Launch TikTok Spark Ads targeting "BookTok" interests (romance novels, sci-fi books) with $0.50-$1.00 CPC bids, A/B testing 2 video variants (emotional hook vs. plot twist).
  - **OWNER**: Agency (ads specialist)
  - **TIMELINE**: Pre-launch (Days 16-30) ramping to Launch (Days 31-45)
  - **TOOL/PLATFORM**: TikTok Ads Manager.
- **STEP**: Cross-post top-performing videos to Instagram Reels, boosting with $200/day budget targeting lookalikes of "Sarah J. Maas" fans, driving to Linktree with Amazon affiliate link.
  - **OWNER**: VA (author's assistant)
  - **TIMELINE**: Launch (Days 31-45) and Post-launch (Days 46-90)
  - **TOOL/PLATFORM**: Instagram Ads via Meta Business Suite, Linktree.
- **STEP**: Run weekly TikTok Lives with author Jane Doe reading chapters and Q&A on redemption arcs, collaborating with 3 micro-influencers (10k-50k followers in BookTok romance niche).
  - **OWNER**: Author + Agency (influencer coordinator)
  - **TIMELINE**: Post-launch (Days 46-90, every Wednesday 8 PM EST)
  - **TOOL/PLATFORM**: TikTok Live, Google Sheets for influencer tracking.
- **STEP**: Retarget video viewers who didn't click with email sequence via Amazon affiliate links, using pixel data for custom audiences.
  - **OWNER**: Agency (email/automation)
  - **TIMELINE**: Throughout (Days 1-90)
  - **TOOL/PLATFORM**: Klaviyo for emails, TikTok Pixel.

## CONTENT REQUIREMENTS
- **TikTok/IG Reels Videos (5 pieces)**: 15-30s MP4, 100-150 characters overlay text + voiceover script; platform: TikTok/Instagram; written by Agency copywriter.
- **Influencer Outreach DM Template (1 piece)**: 200-word Google Doc script offering free ARC + 20% affiliate commission; platform: TikTok DMs; written by Agency coordinator.
- **Email Sequence (3 emails)**: HTML templates, 250 words each (Teaser, Urgency Reminder, Bonus Chapter Offer); platform: Klaviyo; written by Author (personal voice) + Agency edits.
- **Live Script Outline (1 piece)**: 500-word bullet-point Google Doc for Q&A prompts tied to themes (e.g., "How does Elara redeem her lost love?"); platform: TikTok Live; written by Author.

## SUCCESS METRICS
- **TikTok Video Views**: Track via TikTok Analytics; baseline: 0; 90-day target: 500,000.
- **Click-Through Rate (CTR) on Ads**: Measure in TikTok/Instagram Ads Manager; baseline: 1%; 90-day target: 3%.
- **Amazon Sales Attributed**: Verify via UTM-tagged links in KDP reports + Bitly tracking; baseline: 0; 90-day target: 3,000.

## RISK & MITIGATION
- **Risk 1**: Low ad engagement due to algorithm changes. **Mitigation**: Allocate 20% of budget to daily A/B testing of hooks and monitor TikTok Creative Center trends weekly for pivots.
- **Risk 2**: Influencer no-shows or low turnout. **Mitigation**: Secure contracts with 3 backups via 48-hour response SLAs and prep evergreen video clips as fallback.

## BUDGET ESTIMATE
$5,000-$8,000 (low/high); single biggest cost driver: TikTok/Instagram ad spend ($3,500-$6,000 at $0.50-$1.00 CPC for 5M impressions).