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META ADS (Facebook + Instagram)
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## META AD SET 1 -- Awareness
- HEADLINE (40 chars max): Bestseller Status Awaits You
- PRIMARY TEXT (125 chars shown, 500 chars total): Your book deserves to dominate charts. Tired of zero sales and invisible launches? Crimson Leaf Marketing turns unknowns into #1 bestsellers with targeted ads, email blasts, and influencer buzz. 500+ authors hit 6 figures. Get your free marketing audit now – spots limited!
- LINK DESCRIPTION (30 chars max): Free Book Audit Today
- CTA BUTTON: Get Offer
- TARGET: Indie authors, self-published writers, book launchers (interests: Kindle Direct Publishing, Amazon KDP, writing communities)
- VISUAL NOTE: Stunning before/after graph of book sales spiking from zero to bestseller rank; overlay author testimonial quote

## META AD SET 2 -- Consideration
- HEADLINE (40 chars max): Authors 10x Sales Overnight
- PRIMARY TEXT (125 chars shown, 500 chars total): See how Jane Doe went from 5 sales/week to 500+ with our data-driven campaigns. Real reviews: "Crimson Leaf exploded my launch!" No fluff – just Amazon-optimized ads, ARC teams, and promo stacks. Proven for fiction, non-fiction, memoirs. Schedule your strategy call free.
- LINK DESCRIPTION (30 chars max): See Real Results
- CTA BUTTON: Learn More
- TARGET: Aspiring authors, KDP users (interests: BookBub, Goodreads, author marketing; lookalikes of past clients)
- VISUAL NOTE: Carousel of 3 client case studies with sales graphs, book covers, and 5-star review screenshots

## META AD SET 3 -- Conversion / Retargeting
- HEADLINE (40 chars max): Claim 50% Off Launch Package
- PRIMARY TEXT (125 chars shown, 500 chars total): You've seen the proof – now act fast. Retargeting offer: 50% off our full launch package for first 50 sign-ups this week. Includes ads, PR, and sales guarantee. Don't miss your bestseller shot. Book your slot before it's gone!
- LINK DESCRIPTION (30 chars max): 50% Off – Limited Time
- CTA BUTTON: Shop Now
- TARGET: Website visitors, video viewers from Ad Sets 1-2 (custom audiences: page views, add-to-cart abandoners)
- VISUAL NOTE: Urgent countdown timer over discounted package graphic; "50% OFF" badge on book launch imagery

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GOOGLE SEARCH ADS
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## GOOGLE AD GROUP 1 -- book marketing agency
Headline 1 (30 chars): Book Marketing Agency
Headline 2 (30 chars): 10x Your Book Sales Fast
Headline 3 (30 chars): Free Strategy Audit Now
Description 1 (90 chars): Top book marketing agency skyrockets indie authors to bestsellers with proven Amazon ads and launches. 500+ success stories.
Description 2 (90 chars): Stop struggling with low sales. Get targeted promo, email lists, and PR that delivers real results. Claim free audit today!
Keywords: "book marketing agency", "book marketing services", "indie book promotion", "amazon book marketing", "kdp marketing", "self publish marketing", "book launch agency", "bestseller marketing"

## GOOGLE AD GROUP 2 -- promote my book
Headline 1 (30 chars): Promote My Book Now
Headline 2 (30 chars): Bestseller Launch Experts
Headline 3 (30 chars): Guaranteed Sales Boost
Description 1 (90 chars): Promote your book effectively with Crimson Leaf's targeted campaigns. Fiction, non-fiction – we make you visible on Amazon and beyond.
Description 2 (90 chars): Authors trust us for 6-figure launches. Custom ads, influencers, and stacks. Start with free audit and see 10x growth.
Keywords: "promote my book", "how to promote book", "book promotion services", "promote book on amazon", "cheap book promotion", "book promo sites", "paid book promotion"

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AMAZON ADS (if applicable -- book products)
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Not applicable – Crimson Leaf Marketing promotes client books via external channels; no direct Amazon product sales for agency services.

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AD COPY RULES
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- Followed: All headlines standalone, desire-led (sales dreams, bestseller pain relief).
- No "Are you..." openers.
- No invented book plots – agency service-focused.
- Specific CTAs: "Get Offer", "Free Audit", "Shop Now".
- Variants differentiated: Awareness (claim/tease), Consideration (proof), Conversion (urgency/offer); Google groups by distinct search intent.