**CAMPAIGN: "The Algorithm Has Changed"**  
*Target: Genre fiction authors (thriller, romance, book club fiction) & independent publishers*  
*Core Message: Strategic marketing isn't about shouting—it's about surgical precision.*

---

## INSTAGRAM (10 posts)

**POST 1: HOOK**
- **VISUAL NOTE:** Split-screen image: left side shows a book with 12 Amazon reviews, right side shows same book with 4,000+ reviews and "Bestseller" banner.
- **CAPTION:**  
  Your book isn't failing because it's not good enough.  
  It's failing because it's invisible. 👁️⛔

  We audited 200 debut releases last quarter. The ones that broke 10K copies in 90 days had one thing in common: metadata optimization done 6 weeks pre-launch.

  Not ads. Not influencer schmoozing. Metadata. Boring, backend, unsexy metadata.

  If your comp titles are "Harry Potter meets The Notebook," you're already buried by the algorithm.

  Stop guessing. Start engineering. 📊

  #BookMarketing #AuthorLife #IndiePublishing #WritersCommunity #BookLaunch
- **CTA:** Comment "AUDIT" for our 15-point metadata checklist (drops in DMs).

**POST 2: STORY**
- **VISUAL NOTE:** Candid photo of an author crying happy tears while holding their book at a bookstore signing, shot from behind the crowd.
- **CAPTION:**  
  This is Sarah. Three months ago she was ready to quit writing. 

  Her second novel had died quietly—twenty pre-orders, most from her mom. She thought the market was "oversaturated."

  We moved her launch date (counterintuitively, away from summer beach read season), retooled her blurb using the "micro-tension" framework, and targeted BookTokkers who specifically loved "unlikeable female protagonists"—not just "book lovers."

  Yesterday she called us from an airport bookstore, voice shaking, saying her book was face-out in terminal C.

  Visibility isn't luck. It's architecture. 🏗️

  #AuthorSuccess #BookLaunch #WritingCommunity #MarketingStrategy
- **CTA:** Save this post for your next launch planning session.

**POST 3: BEHIND-THE-SCENES**
- **VISUAL NOTE:** Overhead shot of our strategy room: color-coded sticky notes covering wall, empty coffee cups, one open laptop showing Kindle Direct Publishing dashboard with blurred sales figures.
- **CAPTION:**  
  6:47 AM. Launch day for a political thriller we've been nursing for eight months. 

  The team slept here last night. Not because we're grinding for grinding's sake—but because Amazon's algorithm rewards velocity in the first 48 hours, and we needed real-time adjustments.

  One team member is manually adjusting ad bids by sub-genre. Another is coordinating with a celebrity book club that just posted early. I'm triple-checking that the "also-boughts" are populating correctly.

  You see the curated Instagram grids. We see the spreadsheets. 📈☕

  #BehindTheScenes #AgencyLife #BookMarketing #PublishingIndustry
- **CTA:** Tap the link in bio to see our real-time launch protocol (free PDF).

**POST 4: QUOTE**
- **VISUAL NOTE:** Black background with neon orange typewriter font: "A book doesn't find its readers. You build a bridge to them."
- **CAPTION:**  
  Full stop. Mic drop. ☕🔥

  #WednesdayWisdom #BookMarketing #AuthorQuotes #WritingLife #CrimsonLeaf
- **CTA:** Tag an author who needs to hear this today.

**POST 5: CTA**
- **VISUAL NOTE:** Clean infographic showing cover design elements: "Before" (cluttered, small text) vs "After" (thumbnail-optimized, bold title).
- **CAPTION:**  
  60% of book sales happen on mobile devices now. 

  If your cover is illegible at 120×180 pixels (the Amazon thumbnail size), you're losing money before the first sentence is read.

  We redesigned 12 covers last year—same book, new skin. Average sales increase: 340%.

  Your interior prose might be Faulkner. But if the exterior looks like it was made in MS Paint in 2003, Faulkner stays broke. 🎨📚

  #CoverDesign #BookCovers #IndieAuthors #PublishingTips #DesignMatters
- **CTA:** Swipe for the 3-second thumbnail test → DM us "COVER" for our design vendor shortlist.

**POST 6: REVIEW AMPLIFICATION**
- **VISUAL NOTE:** Screenshot of an email from a client: "Just hit #3 in Psychological Thrillers. You absolute wizards." Superimposed over a stack of advanced reader copies.
- **CAPTION:**  
  We didn't take on this project because it was easy. We took it on because the author had been burned by "marketing agencies" that charged $5K for a press release and a prayer.

  Guess who's praying now? 🎯

  (No one. Because data doesn't require divine intervention.)

  #ClientWins #Bestseller #ThrillerBooks #MarketingResults #BookLaunch
- **CTA:** Link in bio to read the full case study (no email required).

**POST 7: HOOK (Carousel)**
- **VISUAL NOTE:** First slide: "Stop doing these 5 things on launch day" in bold red text. Slides 2-6: specific mistakes with X marks.
- **CAPTION:**  
  🚨 Launch day fatal errors we're seeing in Q4:

  1️⃣ Spamming your entire newsletter at 9 AM (prime Amazon algorithm hours = server lag = lost momentum)

  2️⃣ Making your book free for "exposure" (devalues your brand, attracts non-readers)

  3️⃣ Posting buy-links without context (Instagram suppresses outbound links = algorithm death)

  4️⃣ Announcing "my book is live" vs. "here's why this chapter broke me" (emotion > transaction)

  5️⃣ Ignoring the "also bought" graveyard (if your book neighbors don't match your genre, you're invisible)

  Save this. Print it. Tattoo it on your marketing manager's forehead. 🧠

  #BookLaunch #MarketingMistakes #AuthorTips #Publishing
- **CTA:** Comment which mistake you've made—we're judging (and helping).

**POST 8: BEHIND-THE-SCENES**
- **VISUAL NOTE:** Blurry photo of our creative director arguing with a designer over a color palette, both gesturing wildly, mock-up covers scattered on floor.
- **CAPTION:**  
  Hour 4 of the "Is this teal or navy?" debate. 

  Why does it matter? Because your cover needs to "stop the scroll" in a feed full of dopamine hits. If we can't agree on Pantone 19-4052 vs 19-4055, you can bet your readers aren't noticing your book in a saturated Kindle store.

  We fight so you don't have to. 🥊🎨

  #AgencyLife #CoverDesign #AttentionEconomy #BookMarketing
- **CTA:** Double-tap if you've ever had a 4-hour debate about something "small" that actually mattered.

**POST 9: HOOK**
- **VISUAL NOTE:** Dark aesthetic photo of someone reading by candlelight with text overlay: "The 'build it and they will come' era is dead."
- **CAPTION:**  
  2.3 million books were published last year in the U.S. alone. 

  "Build it and they will come" worked when Stephen King was your only competition. Now you're competing against Netflix, TikTok, and 47 other thriller novels dropping the same Tuesday as yours.

  Hope is not a strategy. Neither is "just writing the next one."

  You need: Category positioning, metadata warfare, and launch velocity mechanics.

  Or you need a day job. Your choice. ☕️⚔️

  #PublishingReality #BookMarketing #AuthorLife #WritingCommunity
- **CTA:** Share to your Stories if you've felt this sting—we'll reshare our favorites.

**POST 10: CTA**
- **VISUAL NOTE:** Bright, cheerful flat-lay: open book, coffee, plant, phone showing our email signup page.
- **CAPTION:**  
  We dropped our Q4 Author Survival Guide yesterday. 

  Inside: The exact launch calendar we use for six-figure debuts, the "prohibited keywords" list that gets books banned from Amazon ads, and the BookTok pitch template that landed our client a 2M view video.

  Usually reserved for our retainer clients. Free this week only. 📥

  #FreeResource #AuthorResources #BookMarketing #WritingLife
- **CTA:** Link in bio (zero commitment, instant download).

---

## TIKTOK / REELS (5 concepts)

**CONCEPT 1: The Hook That Hurts**
- **HOOK (first 3 seconds):** *On-screen text:* "Your book is flopping and it's not the writing's fault." (Spoken with flat affect while staring dead into camera)
- **VIDEO CONCEPT:** Quick cuts of "marketing mistakes": someone throwing money into a fire (ads without targeting), blurry book cover, author screaming into void. Cut to calm, organized desk with analytics dashboard showing green arrows. Text overlay: "Try architecture instead of hope."
- **CTA:** "Follow for the launch checklist that hits different—link in bio."

**CONCEPT 2: Day in the Life (Anti-Aesthetic)**
- **HOOK:** *Spoken:* "POV: It's launch day and you hired marketers who actually read your book." 
- **VIDEO CONCEPT:** 8am: team reading paperback with highlighters. 11am: furious Slack messaging about "category breadcrumbs." 3pm: live reaction to ranking movement (genuine screaming). 8pm: collapse on couch with wine, checking phone every 30 seconds. Authentic, messy, no filters.
- **CTA:** "Comment your genre—we'll tell you your optimal launch window."

**CONCEPT 3: Industry Secrets**
- **HOOK:** *On-screen text:* "Tell me you're a book marketer without telling me you're a book marketer." *Spoken:* "I'll go first."
- **VIDEO CONCEPT:** Series of relatable "tells": having 17 Amazon tabs open; saying "the algos" unironically; physically wincing when someone says "just make it go viral"; hoarding ISBNs like Pokémon cards; explaining to family that "no, I can't make your memoir famous overnight." Trending audio:终于找到了!!!
- **CTA:** "Stitch this with your author's tell—we're following everyone who gets it."

**CONCEPT 4: The Transformation**
- **HOOK:** *Spoken:* "This book had 11 reviews. We changed three words in the subtitle. Watch this."
- **VIDEO CONCEPT:** Split-screen timelapse. Left: static Amazon page. Right: our team's hands working (changing metadata, uploading new subtitle). After 48 hours: reviews climbing from 11 to 400+ in fast-motion. Text overlay revealing the subtitle change: vague → specific genre signal.
- **CTA:** "Save this—your subtitle might be bleeding sales right now."

**CONCEPT 5: Myth Busting (Duet Setup)**
- **HOOK:** *Spoken:* "To the author who said 'my publisher handles all the marketing'..."
- **VIDEO CONCEPT:** Duet format. Original video: author saying "I just write, my publisher does the rest." Our side: slow zoom into camera while holding up phone showing royalty statement. Text: "Average debut marketing budget at Big 5: $2,000. Average cost of visibility: $15,000+. Do the math."
- **CTA:** "Link in bio for the 'Hybrid Marketing' method—work *with* your publisher, not instead of."

---

## LINKEDIN (5 posts)

**POST 1: The Metadata Manifesto**
- **HEADLINE:** Amazon changed its alg0rithm in October. Most publishers didn't notice.
- **BODY:**  
  The publishing industry is still operating on 2019 playbook: book tours, press releases, hoping for NPR spots.

  Meanwhile, Amazon's A9 search engine quietly shifted weight from "keyword density" to "自费 velocity pairing"—meaning your book's success is now determined by how quickly it attracts buyers who statistically purchase similar titles within a 48-hour window.

  We noticed because we watch dashboard analytics in real-time, not monthly P&Ls.

  Last quarter, we moved a debut literary fiction novel from #80,000 to #1,200 in Paid Kindle by adjusting three backend keywords and synchronizing a newsletter drop with a BookBub Featured Deal. Total cost: $450. Traditional methods would have cost $15,000+ with PR firms charging for "media impressions" that don't convert to sales.

  The new publishing economy rewards surgical precision over spray-and-pray visibility. If your marketing team can't explain what "also-bot manipulation" means, you're leaving money on the table.

  This isn't about replacing editorial curation with data. It's about ensuring great books get found in a market where 7,500 new titles compete for attention daily.
- **CTA:** Comment "ALGO" if you want the technical breakdown of October's update—I’ll share our internal brief (no gatekeeping).

**POST 2: Case Study: The Invisible Bridge**
- **HEADLINE:** How we sold 40,000 books without a single traditional media placement.
- **BODY:**  
  Client: Debut thriller author, midlist advance, zero platform. Previous attempt: 300 copies sold over 18 months.

  Problem: The book was excellent but "crossover"—too literary for genre thriller readers, too propulsive for literary fiction buyers. It was falling through the cracks of categorization.

  Strategy: We didn't chase the New York Times (impossible without corporate backing). Instead, we built a "category bridge."

  Phase 1: Optimized metadata for "domestic thriller with unreliable narrator" instead of broad "suspense"—specificity wins algorithms.

  Phase 2: Micro-influencer strategy targeting "dark academia" aesthetic accounts rather than book reviewers—visual recognition before textual engagement.

  Phase 3: Newsletter arbitrage—identified 12 mid-tier newsletters (10K-50K subs) with high thriller open rates, negotiated non-traditional swaps.

  Result: 40,000 units in 90 days. Still no NYT review. Don't need one when you own your category.

  The lesson: Stop trying to be for everyone. Be unmistakable to someone.
- **CTA:** Connect with me if you're interested in category arbitrage strategy—happy to discuss how this applies to your list.

**POST 3: The Future of Backlist**
- **HEADLINE:** Your backlist isn't dead. It's just improperly indexed.
- **BODY:**  
  Publishers are obsessed with frontlist. I get it—publishing runs on velocity, not longevity.

  But we're seeing something interesting in Q4 data: titles published 3-5 years ago experiencing "algorithmic revival" through strategic metadata refreshes and price-pulsing.

  One client's 2019 release—flatlined for two years—is now selling 200 copies daily because we retargeted the "also bought" associations and aligned it with a trending TikTok aesthetic (dark academia meets workplace satire).

  This costs approximately $200 and four hours of analysis versus the $50,000+ of a new acquisition.

  Smart marketing isn't just about launching well. It's about building evergreen discovery mechanisms.

  The long tail isn't luck. It's maintenance.

  If your marketing department treats backlist like inventory instead of assets, hire marketers who understand compound interest.
- **CTA:** DM me for our "Backlist Audit" framework—we're giving it away to publishing professionals this month.

**POST 4: On Gatekeeping and Generosity**
- **HEADLINE:** I'm giving away our launch playbook. Here's why.
- **BODY:**  
  Every quarter, a panicked author emails us: "I spent my advance on a publicist who got me three blog mentions and zero sales."

  The publishing marketing knowledge gap is hurting good books. Agents are brilliant at deal-making. Editors are brilliant at story. But few understand the technical architecture required for discoverability in 2024.

  So we're open-sourcing our 90-day launch protocol. The same one we charge retainers for.

  Not because we've lost our edge—because the market is big enough that "doing marketing poorly" hurts all of us. It trains readers to ignore book launches. It devalues the profession.

  When authors understand what good marketing looks like, they stop getting scammed by agencies charging $10K for "social media management" that consists of scheduled inspirational quotes.

  Good information is abundant. Execution is scarce. Strategy requires nuance.

  Download it. Use it. If you need the execution layer, you know where to find us.

  Elevate the industry. We all benefit.
- **CTA:** Grab the launch protocol via the featured section on my profile—no email required, just industry goodwill.

**POST 5: The Cost of Invisibility**
- **HEADLINE:** The $200,000 mistake I see weekly in publishing.
- **BODY:**  
  An author spends four years writing a novel. They receive a $100,000 advance. The publisher invests another $100,000 in production, editing, and limited marketing.

  Launch day: 800 copies sold. Returns start at week three.

  What happened? Usually: metadata malpractice.

  The "book description" (crucial for conversion) was written by an intern using "literary fiction" as the only keyword. The cover thumbnail-test failed (illegible at 1-inch size). The comp titles were "Where the Crawdads Sing" and "The Great Gatsby"—so broad they're meaningless to algorithms.

  $200,000. Four years. Invisible within a week.

  I don't care how beautiful your prose is. If your metadata signals "general fiction" in a market where readers shop by micro-genre (dystopian romance, cozy mystery with cats, literary thriller with unreliable narrators), you are categorically dead.

  Marketing doesn't start on pub day. It starts the day you determine your BISAC codes.

  We audit 50 manuscripts annually for structural marketability before they enter production. Half need category recalibration. Most would have launched into the void without intervention.
- **CTA:** Book a 15-minute diagnostic via my calendar—I'll tell you if your upcoming title has invisible metadata holes (link in comments).

---

## TWITTER/X THREAD (1 thread, 10 tweets)

**Tweet 1 (The Hook):**  
The publishing industry is lying to debut authors about how bestseller lists actually work.  

I’ve managed 47 launches in 24 months. Here’s what "breakout" really looks like (and why talent isn't the variable): 🧵

**Tweet 2:**  
Myth: Write a great book and word-of-mouth will carry it.  

Reality: Word-of-mouth requires initial velocity. Algorithms suppress books with <50 reviews and < category velocity.  

Great books die in obscurity every day. Visibility is manufactured, not magical.

**Tweet 3:**  
Amazon's algorithm (A9) rewards "also-bought clustering."  

Meaning: If readers of Book A buy your book, and Book A is a specific sub-genre hit, you get boosted to other Book A readers.  

If your first buyers are your mom, your college roommate, and three random Twitter followers, you're dead.

**Tweet 4:**  
This is why "launch day" matters less than "launch window momentum."  

We stagger our sales: Day 1-3 = core audience (newsletter). Day 4-7 = expanded (BookBub, paid). Day 8-14 = algorithmic boost from accumulated velocity.  

Frontloading everything on Tuesday = algorithm confusion.

**Tweet 5:**  
Categories are weapons.  

"Fiction > Literary" = burial.  
"Fiction > Thrillers > Domestic > Psychological > Female Protagonist" = targeted firepower.  

You can select up to 10 categories on Amazon (through Author Central + contact). Most authors use 2. This is leaving 80% of shelf space empty.

**Tweet 6:**  
Blurbs aren't for summary. They're for conversion optimization.  

First 200 characters visible before "read more." If you haven't established genre promise + emotional stakes + comp titles by character 150, 60% of potential buyers bounce.

  We A/B test blurbs like digital ads. Because they are.

**Tweet 7:**  
Price pulsing is an art, not a discount.  

$4.99 signals "serious literary novel."  
$0.99 signals "discovery opportunity" to newsletter subscribers.  

Strategic discounting (week 3-4 of launch) refreshes algorithmic visibility and captures readers who won't risk full price on unknowns.

**Tweet 8:**  
ARCs (Advanced Reader Copies) should be weaponized, not distributed.  

200 copies to "book bloggers" = vanity metrics.  
50 copies to BookTokkers with proven "also-bought" audience alignment = velocity ignition.  

Quality of reader > quantity of reviewers.

**Tweet 9:**  
The invisible layer: Metadata backend.  

Subtitle keywords, editorial reviews, series taxonomy, ISBN registration timing. This is where careers are made or broken.  

Most authors spend 4 years writing and 4 minutes filling out KDP forms. This asymmetry is fatal.

**Tweet 10 (CTA):**  
Your book deserves readers.  

But hope isn't a marketing strategy.  

I built a free launch diagnostic tool that checks your metadata health in 90 seconds. No email required. Just stop launching blind.  

Link below. Save your next book. 🔗[LINK]

*End Thread*