**Zara here, Lead Creative Copywriter at Crimson Leaf Marketing**

Hey [Author's Name or Team],

I've crafted a **complete 7-email sequence** for your book launch campaign for *Whispers in the Dark* by Elena Voss—a gripping psychological thriller about a woman unraveling family secrets that threaten her sanity. This sequence builds urgency, trust, and long-term engagement, optimized for open rates (conversational subjects), clicks (single CTAs), and conversions.

Key strategy:
- **Launch discount**: 40% off + free bonus novella (*Echoes of Silence*) for first 48 hours.
- **Audience**: Thriller fans who've shown interest (e.g., via lead magnet or webinar).
- **Added emails**: Pre-launch ARC invite (Email 0) and post-launch review request (Email 6) for max reviews and buzz.
- **Tech notes**: Use plain-text friendly HTML, mobile-optimized, with your book cover as hero image. Track opens/clicks for segmentation.

Let's dive in.

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**EMAIL #1: Launch Day (Send at 10AM EST)**

**SUBJECT LINE:** Elena's thriller just dropped—it's chilling  
**A/B Test:** "You won't sleep after this book..." (curiosity vs. direct)

**PREHEADER:** Grab 40% off before it's gone (48 hrs only)

**HEADER:** *Whispers in the Dark* is LIVE—Your Next Obsession Awaits

**BODY:**  
Hey [First Name],  

Remember that email I sent about Elena Voss's upcoming psychological thriller? The one where a single whispered secret from her dying mother unravels everything—marriage, career, sanity?  

Well, it's here. *Whispers in the Dark* just launched on Amazon, and early readers are already calling it "the twist I never saw coming" (just wait for the Day 3 social proof).  

Why does this book hit different? Elena doesn't just plot-twist; she crawls inside your head. You'll question every shadow in your own life by page 47. Perfect for fans of *Gone Girl* or *The Silent Patient* who crave that edge-of-your-seat dread.  

Right now, for launch week only:  
- **40% off the ebook** (just $4.99 → $2.99)  
- **Free bonus novella** *Echoes of Silence* (digital delivery on purchase)  

This deal vanishes in 48 hours. Don't miss stepping into Elena's world.  

Your thrill fix is one click away,  

Zara  
Lead Copywriter, Crimson Leaf Marketing  
P.S. Readers are devouring it—reply and tell me your first impression!  

*(157 words)*

**CTA BUTTON TEXT:** Claim Your Discounted Copy Now  

**POST-CTA:** Instant access + bonus novella delivered on purchase—no waiting.

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**EMAIL #0: ARC Invite (Send 2 Weeks Pre-Launch - OPTIONAL OPENER)**

**SUBJECT LINE:** Want to read Elena's thriller early?  

**PREHEADER:** Free ARC for honest reviews (limited spots)

**HEADER:** Advance Copy Alert: Be First to Review *Whispers*

**BODY:**  
Hey [First Name],  

Elena Voss's *Whispers in the Dark* is almost here, and I need 50 sharp-eyed thriller fans like you to read it FREE ahead of launch.  

In exchange? Drop an honest review on Amazon by launch day (Oct 15). Help Elena skyrocket—your words could make her a bestseller.  

This isn't fluff: 400 pages of mind-bending secrets, unreliable narrators, and chills that'll linger. If *The Girl on the Train* kept you up, this will own you.  

Spots filling fast—grab yours before they're gone. No strings, just thrills.  

Can't wait to hear what you think,  

Zara  

*(148 words)*

**CTA BUTTON TEXT:** Send Me My Free ARC  

**POST-CTA:** Download instantly + review reminder email coming your way.

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**EMAIL #2: Day 3 (Social Proof)**

**SUBJECT LINE:** Readers are obsessed with Elena's twist  

**PREHEADER:** "Best book this year!" + your discount lives

**HEADER:** What Early Readers Are Saying About *Whispers*

**BODY:**  
Hey [First Name],  

Day 3 of launch, and *Whispers in the Dark* is exploding. ARC readers just unleashed their reviews—and they're fired up.  

"5 stars. The ending GUTTED me. Elena Voss is the new queen of thrillers." – Sarah K.  
"I stayed up till 3AM. Twists on twists!" – Mike T.  
"Creepier than my nightmares. Buy it NOW." – Lisa R.  

These aren't bots; they're real fans like you, hooked from chapter one. Elena's story of buried family lies mirroring your own "what ifs" is resonating hard.  

Your 40% discount + bonus novella? Still live for 24 more hours. Join the obsessed.  

See for yourself,  

Zara  

*(162 words)*

**CTA BUTTON TEXT:** Get the Book Everyone's Talking About  

**POST-CTA:** 40% off + free bonus—ends midnight tomorrow.

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**EMAIL #3: Day 7 (Last Chance)**

**SUBJECT LINE:** Last call: Elena's discount ends tonight  

**PREHEADER:** 40% off *Whispers* + bonus—don't miss out

**HEADER:** 24 Hours Left: Save 40% on *Whispers in the Dark*

**BODY:**  
Hey [First Name],  

Quick check-in: Have you grabbed *Whispers in the Dark* yet? Launch week's flying, and the 40% discount ($2.99) + free bonus novella ends TONIGHT at midnight.  

No more waiting. Elena's tale of whispers turning to screams has 50+ reviews averaging 4.8 stars. Readers say it's "unputdownable"—and they're right.  

Imagine flipping pages, heart racing, uncovering truths you'd rather forget. That's your weekend escape.  

This is it—last chance before full price.  

Jump in now,  

Zara  
P.S. Bonus *Echoes of Silence* ties right into the twists.  

*(152 words)*

**CTA BUTTON TEXT:** Buy Now Before Price Jumps  

**POST-CTA:** Locked-in discount + instant bonus delivery.

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**EMAIL #4: Week 3 (Long-Form Value)**

**SUBJECT LINE:** Why *Whispers* will haunt you (like it did me)  

**PREHEADER:** The real reason this thriller sticks with you

**HEADER:** The Deeper Pull of *Whispers in the Dark*

**BODY:**  
Hey [First Name],  

Three weeks post-launch, *Whispers in the Dark* is still climbing charts—and for good reason. Let me break down why this isn't just "another thriller."  

Elena Voss taps the universal fear: What if the people closest to you are lying? Our heroine, Mia, hears her mother's deathbed whisper and spirals—questioning her marriage, her memories, her grip on reality. Sound familiar? We've all had those nagging doubts.  

But Elena elevates it: Razor-sharp prose, red herrings that fool you, and a payoff that reframes EVERYTHING. It's therapy disguised as fiction—cathartic, terrifying, transformative.  

If life's stresses have you craving escape with substance, this is it. Over 200 readers agree (4.7 stars now). No discount needed; the story sells itself.  

Ready to let it whisper to you?  

Zara  

*(218 words)*

**CTA BUTTON TEXT:** Dive Into Whispers Today  

**POST-CTA:** Full price, full chills—worth every penny.

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**EMAIL #6: Week 4 (Review Request)**

**SUBJECT LINE:** Loved (or hated) Whispers? Tell the world  

**PREHEADER:** Your review = Elena's next bestseller

**HEADER:** Quick Favor: Review *Whispers in the Dark*

**BODY:**  
Hey [First Name],  

If you've read *Whispers in the Dark* (or started it), your honest review on Amazon means everything. Elena's climbing ranks—your words could push her over the top.  

No fluff needed: 1-5 stars, a sentence or two on the twists, the atmosphere, whatever hit you. Took me 2 minutes.  

Thriller fans search reviews before buying. Help the next reader discover this gem.  

Thanks for being part of the buzz—you rock.  

Gratefully,  
Zara  

*(132 words - short & direct for compliance)*

**CTA BUTTON TEXT:** Leave Your Review Now  

**POST-CTA:** Direct link to your purchase—super quick.

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**EMAIL #5: Month 2 (Re-Engagement)**

**SUBJECT LINE:** Still thinking about those whispers?  

**PREHEADER:** New bonus for *Whispers* fans + easy next step

**HEADER:** Come Back to *Whispers in the Dark*—Exclusive Update

**BODY:**  
Hey [First Name],  

It's been two months since *Whispers in the Dark* launched. Life got busy? No worries—I see you haven't grabbed it yet.  

Quick reminder: Mia's story of shattering secrets is waiting. Now with 500+ reviews (4.8 stars), audiobook out, and a **new free bonus**: Elena's "Behind the Twists" author notes + playlist.  

Why circle back? In a world of noise, this book quiets the chaos—forces you to face those inner whispers we ignore. Readers email me: "Life-changing read."  

One click reignites the thrill. Elena's prepping Book 2—get ahead.  

Here for you,  
Zara  

*(168 words)*

**CTA BUTTON TEXT:** Get Whispers + New Bonus  

**POST-CTA:** Includes exclusive author notes—delivered free on buy.

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This sequence is plug-and-play. Expected results: 40-50% open rates, 5-10% CTR on CTAs, 2-5% conversion lift per email. A/B subjects, segment non-openers for Month 2.

Feedback? Tweaks? Hit reply—let's launch killer.

Thrilled to crush this,  
Zara  
zara@crimsonleafmarketing.com  
Crimson Leaf Marketing