## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE**: Hook
- **VISUAL NOTE**: Bold graphic with a question mark overlay on a stack of unsold books turning into a bestseller chart.
- **CAPTION**: Your book deserves more than a launch party it forgets. 🚀 What if your marketing strategy was the plot twist that skyrockets sales? Authors: stop guessing, start selling. #BookMarketing #IndieAuthor #AuthorLife
- **CTA**: Comment your biggest marketing fear below.

### Post 2
- **POST TYPE**: Story
- **VISUAL NOTE**: Before-and-after split image: left side dusty book cover, right side shiny bestseller badge with sales graph spiking.
- **CAPTION**: Indie author Jane Doe: 50 copies in year one. After our campaign? 5,000+ and counting. 📈 Her story? From obscurity to Amazon top 100. We turned her words into wildfire. What's your book's next chapter? #BookLaunch #SelfPublishing #Bestseller
- **CTA**: DM "STORY" for her full case study.

### Post 3
- **POST TYPE**: Behind-the-Scenes
- **VISUAL NOTE**: Candid photo of creative team brainstorming with mood boards, coffee mugs, and book mockups on a whiteboard.
- **CAPTION**: While you're writing the next chapter, we're plotting your domination. ☕✨ Peek inside our war room: where book ideas become marketing machines. No fluff, just results. #BehindTheScenes #BookMarketingAgency #AuthorTips
- **CTA**: Save this for your next brainstorm.

### Post 4
- **POST TYPE**: Quote
- **VISUAL NOTE**: Elegant text overlay on a typewriter background: quote in serif font with subtle leaf motif.
- **CAPTION**: "Marketing isn't the end of creativity—it's the spark that ignites it." – Crimson Leaf Team 💡 For authors who refuse to let great books gather dust. #AuthorQuote #WritingCommunity #BookPromo
- **CTA**: Tag an author who needs this reminder.

### Post 5
- **POST TYPE**: CTA
- **VISUAL NOTE**: Sleek button graphic saying "Audit My Book Marketing" against a vibrant book cover collage.
- **CAPTION**: Tired of crickets after launch? Your free marketing audit reveals the gaps holding your book back. 📊 15 minutes could unlock 10x sales. Ready? #FreeAudit #BookMarketing #IndieBooks
- **CTA**: Link in bio to claim your audit.

### Post 6
- **POST TYPE**: Review Amplification
- **VISUAL NOTE**: Screenshot of 5-star review with glowing testimonial text and author headshot.
- **CAPTION**: "Crimson Leaf turned my debut into a phenomenon—sales exploded!" – Sarah K., Bestselling Author ⭐⭐⭐⭐⭐ Don't just take our word: real results from real authors. Your turn? #ClientWins #BookMarketingSuccess #Testimonial
- **CTA**: Share your launch story in comments.

### Post 7
- **POST TYPE**: Hook
- **VISUAL NOTE**: Dramatic image of a book launch party with empty seats fading to packed crowds.
- **CAPTION**: 90% of books flop on launch day. Yours won't—if you ditch DIY marketing. 🔥 Why gamble when pros exist? #BookLaunchFail #AuthorMarketing #PublishingTips
- **CTA**: Reply "HELP" for launch secrets.

### Post 8
- **POST TYPE**: Story
- **VISUAL NOTE**: Timeline infographic showing a book's journey from manuscript to #1 bestseller.
- **CAPTION**: From query letters to bestseller lists: our client's 6-month glow-up. 📖➡️🏆 We handled ads, social, email— they wrote the book. Scale your story next. #SuccessStory #IndieAuthorJourney #BookAgency
- **CTA**: DM "TIMELINE" for details.

### Post 9
- **POST TYPE**: Behind-the-Scenes
- **VISUAL NOTE**: Video still of ad creative being designed on a laptop with A/B test previews.
- **CAPTION**: A/B testing 50 ad variants so your book hooks in 3 seconds flat. 🔍 Our secret sauce: data-driven creativity. Watch your ROI climb. #AdMagic #BookAds #MarketingBTS
- **CTA**: Like if you're ready for ads that convert.

### Post 10
- **POST TYPE**: Quote
- **VISUAL NOTE**: Minimalist graphic with quote on a open book page, crimson leaf watermark.
- **CAPTION**: "Great books need great marketing—not more writing." – Indie Author Wisdom ✍️ Stop polishing, start promoting. #AuthorWisdom #SelfPub #BookMarketingTips
- **CTA**: Follow for weekly tips.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds)**: On-screen: "Your book flopped? Watch this."
- **VIDEO CONCEPT**: Quick-cut montage: sad author with unsold books → us auditing → graphs spiking → happy dance with bestseller badge. Upbeat music, text overlays of stats (50→5000 sales).
- **CTA**: "Link in bio for your free audit NOW."

### Concept 2
- **HOOK (first 3 seconds)**: Spoken: "Authors: Stop this mistake!"
- **VIDEO CONCEPT**: Me (Zara) holding a book, acting out "DIY social posts" failing (crickets sound), then "pro strategy" exploding (fireworks SFX, sales numbers popping).
- **CTA**: "DM 'FIX' for pro templates."

### Concept 3
- **HOOK (first 3 seconds)**: On-screen: "Bestseller secret? 15 secs."
- **VIDEO CONCEPT**: Fast recipe-style: "Ingredient 1: Hook. 2: Ads. 3: Email." Show clips of each, end with client testimonial clip.
- **CTA**: "Comment 'RECIPE' for the full guide."

### Concept 4
- **HOOK (first 3 seconds)**: Spoken: "Launch day empty? Here's why."
- **VIDEO CONCEPT**: Puppet show: book puppet ignores marketing → alone; hires us → party with fans. Silly voices, trending sound.
- **CTA**: "Book a call—link up top."

### Concept 5
- **HOOK (first 3 seconds)**: On-screen: "From 0 to 10K sales. Real?"
- **VIDEO CONCEPT**: Screen recording of client's dashboard: pre-us flatline, post-us rocket graph. Voiceover explains 3 tactics used.
- **CTA**: "Save & share if you're launching soon."

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE**: Most indie authors lose 80% of launch momentum in week one—here's the fix.
- **BODY**:  
Launch hype fades fast without a retention engine. We see it daily: books peak at 100 sales, then vanish.  

The solution? A 4-week post-launch sequence blending email nurtures, targeted ads, and social proof loops. One client: 2,500 units in month two alone.  

Value first: Map your reader funnel today. Identify drop-offs between awareness and purchase. Tools like Google Analytics + our custom book tracker reveal hidden leaks.  

Professionals in publishing: Scale smarter, not harder.
- **CTA**: Connect and message "FUNNEL" for a free template.

### Post 2
- **HEADLINE**: Book ads fail 7/10 times—because creators ignore this one metric.
- **BODY**:  
Click-through is vanity; conversion cost is king. Authors pour budgets into pretty creatives, ignoring audience overlap scores.  

Our approach: Precision targeting via lookalikes of top reviewers + retargeting carts. Result? 3x ROAS on Facebook/Amazon.  

Pro tip: Audit your pixel events weekly. Track "add to cart" as your north star.  

For publishers and authors: Turn ad spend into predictable revenue.
- **CTA**: Comment your avg CPC below.

### Post 3
- **HEADLINE**: Why your ARC list isn't converting—and how to 10x it.
- **BODY**:  
Advance reader copies build buzz, but without segmentation, they're wasted. Generic blasts yield 5% reviews; personalized? 45%.  

We segment by genre affinity and past buys, then automate follow-ups. Client example: 200 ARCs → 120 reviews → algorithm boost.  

Start here: Export your email list, score by engagement. Tools like ConvertKit make it simple.  

Elevate your launches with data.
- **CTA**: DM "ARC" for our segmentation playbook.

### Post 4
- **HEADLINE**: Self-pub authors: Email lists beat social 10:1 for backlist sales.
- **BODY**:  
Platforms change algorithms; your list is owned forever. Yet 70% of authors have <500 subscribers post-launch.  

Build via lead magnets: "Genre-specific promo calendars." Our campaigns hit 20% opt-in rates. One author revived a 2-year-old title to 1K/mo.  

Actionable: Launch a 5-day challenge teasing your book. Track opens >30%? Scale.  

Own your audience, own your future.
- **CTA**: Follow for weekly pub strategies.

### Post 5
- **HEADLINE**: The $0 hack that added $15K to a debut author's year.
- **BODY**:  
Cross-promo swaps with micro-influencers in your niche. No budget, high trust.  

We facilitated 50+ swaps: shared newsletters yielded 15% conversion on promo days. Scale by niching tight—cozy mystery with cozy mystery.  

DIY: Search Goodreads groups, pitch "win-win blast." Measure via unique links.  

Low-risk, high-reward for serious authors.
- **CTA**: Share this with a collab partner.

## TWITTER/X THREAD (1 thread, 8 tweets)

- **Tweet 1**: Authors: Your book is gold. Marketing? Usually fool's errands. 90% flop launches. Thread: 7 fixes that turned my clients into bestsellers. 1/8

- **Tweet 2**: Fix 1: Ditch "buy my book" posts. Hook with pain: "Stuck at 50 sales?" Share your story first. Builds trust. 2/8

- **Tweet 3**: Fix 2: Ads aren't spray-and-pray. Target reviewers of similar books. ROAS jumps 4x. Test $50/day. 3/8

- **Tweet 4**: Fix 3: Email > social. Build a 1K list pre-launch via free chapter magnet. Automate 7-day sequence. 4/8

- **Tweet 5**: Fix 4: ARCs to influencers, not friends. Aim for 100 reviews day 1. Use BookSirens. Algorithm loves it. 5/8

- **Tweet 6**: Fix 5: TikTok Reels > IG. 15-sec hooks: "This mistake killed my launch." User-gen content explodes. 6/8

- **Tweet 7**: Fix 6: Track everything. UTM links on promos. Know what works (Amazon ads? 60% of our wins). 7/8

- **Tweet 8**: Fix 7: Outsource to pros. DIY caps at 1K sales. We hit 10K+. Free audit? Reply "AUDIT" or link in bio. Let's launch right. 8/8 #BookMarketing #IndieAuthor