## OBJECTIVE
Achieve 1,000 pre-orders for "Quantum Productivity: Unlock 10x Output Without Burnout" by Alex Rivera on Amazon within 90 days of launch, measured via Amazon KDP dashboard sales reports.

## TARGET AUDIENCE
- **Primary segment**: Entrepreneurs aged 28-45, male-skewed (60%), active on LinkedIn (daily users) and Twitter/X (3+ posts/week), feeling overwhelmed by workload and seeking sustainable productivity hacks, in the awareness-to-consideration buying stage (have read Atomic Habits or similar but not yet committed to this book).
- **Key insight**: They need to see relatable "before/after" stories of founders reclaiming 20+ hours/week, hear testimonials from verified 7-figure business owners, and feel empowered by quick-win tactics (e.g., 5-min rituals) to convert curiosity into pre-order urgency.

## TACTICAL PLAN
- **STEP**: Build a 5,000-subscriber email list segmented by productivity pain points via a free lead magnet (e.g., "10x Daily Planner PDF").  
  **OWNER**: Agency  
  **TIMELINE**: Days 1-30 (Phase 1: List Build)  
  **TOOL/PLATFORM**: ConvertKit for landing page/email signup, promoted via LinkedIn organic posts.

- **STEP**: Run targeted LinkedIn ads driving to lead magnet opt-in, using video testimonials from beta readers.  
  **OWNER**: Agency  
  **TIMELINE**: Days 10-60 (Phase 2: Traffic Ramp)  
  **TOOL/PLATFORM**: LinkedIn Campaign Manager, $0.50-$2 CPC targeting "entrepreneur" job titles + "productivity" interests.

- **STEP**: Distribute 100 ARCs (advance review copies) to micro-influencers (5k-50k followers) in productivity niche for honest reviews.  
  **OWNER**: Author + VA  
  **TIMELINE**: Days 15-45 (Phase 1-2)  
  **TOOL/PLATFORM**: Booksprout for ARC distribution/tracking, outreach via DMs on Twitter/X.

- **STEP**: Launch 7-day pre-order challenge on Twitter/X with daily threads sharing book excerpts + live Q&A.  
  **OWNER**: Author  
  **TIMELINE**: Days 61-75 (Phase 3: Pre-Order Blitz)  
  **TOOL/PLATFORM**: Twitter/X Spaces for live audio, Buffer for scheduling threads.

- **STEP**: Deploy Amazon Ads (Sponsored Products) optimized for pre-order keyword "productivity without burnout".  
  **OWNER**: Agency  
  **TIMELINE**: Days 70-90 (Phase 3: Conversion Push)  
  **TOOL/PLATFORM**: Amazon Advertising Console, ACOS target <40%.

- **STEP**: Nurture email list with 5-sequence autoresponder funnel ending in pre-order link + bonus (e.g., audiobook early access).  
  **OWNER**: VA  
  **TIMELINE**: Ongoing from Day 1, peaks Days 70-90  
  **TOOL/PLATFORM**: ConvertKit automation.

## CONTENT REQUIREMENTS
- **Lead Magnet PDF**: "10x Daily Planner" – 5-page fillable PDF, 1,200 words, for ConvertKit landing page download; written by Author.
- **LinkedIn Ad Video**: 15-second testimonial clip (e.g., "Reclaimed 15 hours/week"), MP4 format, script 50 words; produced by Agency using CapCut.
- **ARC Review Request Email Template**: 200-word HTML email, for Booksprout; written by Agency.
- **Twitter Thread Series (7 threads)**: Each 280-char tweet x 10 + image, total 2,000 words across series, for Twitter/X; written by Author.
- **Email Nurture Sequence (5 emails)**: Each 400 words, subject lines 50 chars, for ConvertKit; written by Agency.
- **Graphics Pack (10 pcs)**: Quote cards from book (1080x1080 PNGs), for LinkedIn/Twitter; designed by VA using Canva.

## SUCCESS METRICS
- **Pre-Order Sales**: Track via Amazon KDP dashboard; baseline 0, 90-day target 1,000.
- **Email List Growth**: Measure opt-ins in ConvertKit reports; baseline 0, 90-day target 5,000.
- **Engagement Rate**: Average likes/shares per LinkedIn post + Twitter impressions/clicks via native analytics; baseline 2%, 90-day target 8%.

## RISK & MITIGATION
- **Risk 1**: Low ad conversion due to audience fatigue on productivity content. **Mitigation**: A/B test 3 ad creatives weekly in LinkedIn Campaign Manager, pausing underperformers (<1% CTR) after $100 spend.
- **Risk 2**: Delayed ARC reviews impacting social proof. **Mitigation**: Follow up non-reviewers via personalized Booksprout reminders after 7 days, offering bonus call with author.

## BUDGET ESTIMATE
$3,500-$6,000 (low/high); single biggest cost driver: LinkedIn Ads ($2,000-$4,000 for 50k clicks at scale).