## OBJECTIVE
Achieve 1,000 pre-orders for "Midnight Reckoning" by Elena Voss, a psychological thriller about a rogue detective uncovering corporate corruption, within 90 days via targeted Amazon pre-order campaigns, measured by Amazon KDP sales dashboard.

## TARGET AUDIENCE
- **Primary segment**: Women aged 28-45, urban professionals in the US/UK, active on TikTok (#BookTok) and Facebook, in the awareness-to-consideration buying stage, feeling stressed from high-pressure jobs and craving escapist suspense with strong female leads.
- **Key insight**: They need to feel the thrill of insider secrets and empowerment through the protagonist's grit—show teaser clips of plot twists and reader testimonials evoking "This book will keep you up all night questioning everything."

## TACTICAL PLAN
- **STEP**: Set up Amazon KDP pre-order page with optimized keywords ("psychological thriller corporate corruption", "strong female detective thriller") and A+ Content including 5-chapter sample.
  - **OWNER**: Author
  - **TIMELINE**: Day 1 (Phase 1: Launch Prep)
  - **TOOL/PLATFORM**: Amazon KDP Dashboard
- **STEP**: Create and launch TikTok ad campaign with 15-second teaser videos of book cover reveal + ominous voiceover quoting key line: "Trust no one in the boardroom."
  - **OWNER**: Agency
  - **TIMELINE**: Days 2-7 (Phase 1: Launch Prep)
  - **TOOL/PLATFORM**: TikTok Ads Manager, CapCut for editing
- **STEP**: Run Facebook/Instagram lookalike audiences ads targeting fans of Gillian Flynn and Lisa Jewell, driving to pre-order link with "Pre-order now for 20% launch discount" carousel ads.
  - **OWNER**: Agency
  - **TIMELINE**: Days 8-30 (Phase 2: Awareness Build)
  - **TOOL/PLATFORM**: Facebook Ads Manager, Canva for ad creatives
- **STEP**: Partner with 20 BookTok influencers (10k-50k followers in thriller niche) for unboxing/reviews; send ARCs via BookFunnel.
  - **OWNER**: VA
  - **TIMELINE**: Days 15-45 (Phase 2: Awareness Build)
  - **TOOL/PLATFORM**: BookFunnel for ARC delivery, Aspire.io for influencer outreach
- **STEP**: Email nurture sequence to author's 5k subscriber list with weekly suspense snippets tied to corruption theme, ending in pre-order CTA.
  - **OWNER**: Agency
  - **TIMELINE**: Days 31-90 (Phase 3: Conversion Push)
  - **TOOL/PLATFORM**: ConvertKit
- **STEP**: Retarget website visitors and ad engagers with urgency ads ("Only 30 days to pre-order bonus chapter").
  - **OWNER**: Agency
  - **TIMELINE**: Days 60-90 (Phase 3: Conversion Push)
  - **TOOL/PLATFORM**: Google Ads (Remarketing), Linktree for landing page

## CONTENT REQUIREMENTS
- **Teaser Video Script**: 15-30 seconds, TikTok/FB/Reels format, 150 words max; includes hook, plot tease, CTA; agency writes.
- **Carousel Ad Graphics (5 slides)**: 1080x1080px JPEGs, FB/IG format, quote overlays from book + cover; 50 words/slide; Canva templates, agency designs.
- **Email Sequence Templates (5 emails)**: HTML, 300-500 words each, ConvertKit format, chapter excerpts + psych thriller insights; agency writes.
- **Influencer ARC Packet**: PDF guide (1-page), 200 words, instructions for #MidnightReckoning review; author approves, VA formats.
- **A+ Content Module**: 5 images + 300-word description, Amazon format, bullet-point benefits tied to themes; author provides text, agency optimizes.

## SUCCESS METRICS
- **Pre-Order Sales**: Track via Amazon KDP dashboard; baseline 0, 90-day target 1,000.
- **TikTok Ad ROAS**: Measure revenue/pre-order attribution in TikTok Ads Manager; baseline N/A (new), 90-day target 3x.
- **Email Open-to-Pre-Order Conversion**: Track clicks/sales in ConvertKit + UTM links; baseline 2%, 90-day target 8%.

## RISK & MITIGATION
- **Risk 1: Low ad engagement due to thriller genre saturation**: Mitigation: A/B test 3 ad creatives weekly in FB/TikTok, pivoting to top performer based on CTR >1.5%.
- **Risk 2: Influencer delays or low authenticity**: Mitigation: Use Aspire.io contracts with 7-day ARC review deadlines and pre-approve 3 script outlines per influencer.

## BUDGET ESTIMATE
$3,500-$6,000 (low/high); single biggest cost driver: Paid social ads ($2,500-$4,000 on TikTok/FB).