FOR IMMEDIATE RELEASE

Crimson Leaf Marketing Launches Book Division for Independent Authors

The Portland agency expands into literary marketing, representing six debut novels and two regional publishing houses in its initial roster.

PORTLAND, Ore. -- Crimson Leaf Marketing has launched a dedicated book marketing division to represent independent authors and small presses, expanding the 10-year-old firm's portfolio beyond consumer brands into literary publishing. The new division begins immediate operations with campaigns for six debut novels and two Pacific Northwest publishing houses, including an environmental thriller set for release next month. The expansion responds to growing demand for specialized marketing services among independent publishers, who accounted for 42 percent of annual print book sales in 2023 according to industry data.

The division will offer comprehensive campaign management including advance review copy distribution, social media strategy, bookstore partnership coordination, and media pitching. Initial clients include Riverbend Press and debut author Elena Voss, whose climate fiction novel "The Drowning Season" has already secured a starred review from Library Journal ahead of its March 15 publication.

"The book industry has operated on word-of-mouth for centuries, but today's readers discover stories through the same digital channels as any other consumer product," said Marcus Reid, founder of Crimson Leaf Marketing. "We're applying performance marketing metrics to literary campaigns without losing the nuance that makes books different from toothpaste."

The agency selected its initial roster from 150 submissions received during a two-month query window last fall. Campaigns will target both regional independent bookstores and national media outlets, with specialized outreach to genre-specific communities including mystery readers, climate fiction audiences, and young adult book influencers.

"Most agencies treat book marketing like a billboard campaign," said Voss, whose novel explores rising sea levels in coastal Oregon communities. "Crimson Leaf actually read the manuscript and built a strategy around the specific communities affected by these environmental questions. They found readers who care about place as much as plot."

The agency will host a launch event featuring Voss and other client authors at Powell's City of Books on March 8. Review copies and media kits are available upon request. The division's full client roster and service rates are listed at crimsonleaf.com/books.

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About Crimson Leaf Marketing: Crimson Leaf Marketing is a full-service agency founded in 2014 specializing in brand storytelling and digital campaigns. The firm employs 12 staff members from its Portland, Ore., headquarters and coordinates campaigns for consumer products and, as of 2024, independent publishing houses nationwide.

Media Contact:
Zara Chen
Lead Creative Copywriter, Crimson Leaf Marketing
zc@crimsonleafmarketing.com
(503) 555-0142