## OBJECTIVE
Drive 3,000 verified book sales of "The Empowered Mom: Productivity Hacks for Busy Parents" by Jane Doe on Amazon within 90 days post-launch (target date: Day 90 sales report shows 3,000+ units via KDP dashboard), establishing a 4.5+ star rating to fuel organic rankings in "Parenting Productivity" category.

## TARGET AUDIENCE
- **Primary segment**: Women 30-45, US-based, primary Facebook and Instagram users (daily scrollers), overwhelmed working moms in the awareness-to-consideration buying stage (browsing productivity hacks but not committed to a solution).
- **Key insight**: They need to see relatable "before/after" stories of 15-minute daily wins to feel hope and urgency, overcoming skepticism from past failed planners by evoking "this finally gets my chaos."

## TACTICAL PLAN
- **STEP**: Build and segment email list of 5,000+ subscribers via Leadpages opt-in funnel offering free "7-Day Mom Productivity Challenge" PDF tied to book themes.
  - **OWNER**: Agency
  - **TIMELINE**: Days 1-7 (pre-launch phase)
  - **TOOL/PLATFORM**: Leadpages + Klaviyo for segmentation (e.g., "high-engagement" tag for openers)
- **STEP**: Launch Facebook/Instagram ad campaign with 5 ad sets targeting lookalike audiences of "Atomic Habits" buyers + interests in "Mommy bloggers" and "Meal prep," driving to Amazon pre-order page.
  - **OWNER**: Agency
  - **TIMELINE**: Days 8-30 (launch phase), scale winners Days 31-90
  - **TOOL/PLATFORM**: Facebook Ads Manager + Pixel on author site for retargeting cart abandoners
- **STEP**: Distribute 200 ARCs to micro-influencers (5k-20k followers in parenting niche) for honest reviews, requiring Amazon review links within 14 days.
  - **OWNER**: VA
  - **TIMELINE**: Days 1-14 (pre-launch), follow-up Days 15-45
  - **TOOL/PLATFORM**: Booksprout for ARC management + Google Sheets tracker
- **STEP**: Run Amazon PPC campaign bidding on keywords like "productivity for busy moms" and "parenting hacks book," auto + manual campaigns.
  - **OWNER**: Author (with agency setup)
  - **TIMELINE**: Days 15-90 (post-launch sustain)
  - **TOOL/PLATFORM**: Amazon Advertising Console
- **STEP**: Nurture email sequence (7 emails) post-opt-in, culminating in launch-day discount code for first 500 buyers.
  - **OWNER**: Agency
  - **TIMELINE**: Automated from Day 8, with live launch blast Day 15
  - **TOOL/PLATFORM**: Klaviyo workflows

## CONTENT REQUIREMENTS
- **Opt-in PDF**: "7-Day Mom Productivity Challenge" – 10-page fillable PDF (2,000 words), Leadpages download, Agency writes (author approves).
- **FB/IG Ad Copy**: 5 variants, 100-125 characters each + CTA ("Grab Your Hack Now"), Facebook/Instagram carousel format, Agency writes.
- **Ad Graphics**: 5 static squares (1080x1080px) + 3 short videos (15s Reels showing mom chaos-to-calm), Canva templates, VA designs (stock mom imagery from Unsplash).
- **Email Sequence**: 7 emails (subject + body, 200-400 words each), Klaviyo HTML templates with book excerpts, Agency writes.
- **Influencer Pitch Script**: 150-word DM template + one-sheet book PDF, Booksprout + email, VA customizes per influencer.
- **Amazon A+ Content Module**: 5 images + bullet enhancements on productivity hacks, Amazon Seller Central, Author provides text, Agency formats.

## SUCCESS METRICS
- **Book Sales**: Track via Amazon KDP dashboard; baseline 0, 90-day target 3,000 units.
- **Ad ROAS**: Calculate sales value / ad spend in Facebook Ads Manager + Amazon reports; baseline N/A, 90-day target 4x.
- **Review Velocity**: Count new 4-5 star Amazon reviews; baseline 0, 90-day target 150 reviews.

## RISK & MITIGATION
- **Risk 1: Low ad conversion due to audience fatigue**: Mitigation: A/B test 3 audiences and pause underperformers (<1.5% CTR) after $50 spend each in Week 2.
- **Risk 2: Delayed reviews hurting launch rank**: Mitigation: Require ARC recipients to confirm review intent pre-distribution and send 3 automated Klaviyo reminders at Days 7/10/14.

## BUDGET ESTIMATE
$3,500 - $7,000 (low: minimal scaling; high: aggressive ad boosts); single biggest cost driver: Facebook/Instagram ad spend ($2,500-$5,000).