## OBJECTIVE
Achieve 1,000 Kindle pre-orders for "Whispers of the Forgotten Realm" by Elena Voss (epic fantasy with themes of hidden magic, female empowerment, and destiny) on Amazon within 90 days, measured via Amazon KDP dashboard sales reports.

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-45 who devour fantasy romance (e.g., Sarah J. Maas fans), active on TikTok (BookTok) with 1M+ monthly fantasy hashtag views; emotionally seeking escapist empowerment amid daily stress (post-pandemic burnout), in the awareness-to-consideration buying stage (browsing ARCs/reviews but not committed).
- **Key insight**: They need visceral "magic awakening" visuals (glowing runes, heroine's transformation) paired with raw author confessions of personal destiny struggles to feel emotionally pulled into the book's world and compelled to pre-order for early access.

## TACTICAL PLAN
- **STEP**: Create and optimize Amazon pre-order page with A+ Content (heroine's mood board, excerpt teaser, "destiny calls" keyword-rich description targeting "fantasy romance destined heroine").  
  **OWNER**: Agency (Leo).  
  **TIMELINE**: Prep phase (Days 1-7).  
  **TOOL/PLATFORM**: Amazon KDP + Canva for visuals.

- **STEP**: Recruit 50 BookTok influencers (10k-50k followers, 5%+ engagement on fantasy content) via targeted outreach DMs offering free ARCs for "magic reveal" unboxing videos.  
  **OWNER**: VA.  
  **TIMELINE**: Prep phase (Days 8-14).  
  **TOOL/PLATFORM**: TikTok Creator Marketplace + Google Sheets tracker.

- **STEP**: Launch 21-day TikTok ad campaign with video ads showing 15-sec rune-glow effects transitioning to heroine quote; retarget site visitors with pre-order link.  
  **OWNER**: Agency (Leo).  
  **TIMELINE**: Launch phase (Days 15-35).  
  **TOOL/PLATFORM**: TikTok Ads Manager, budget $0.50-$1.00 CPM.

- **STEP**: Build email list via Leadpages landing page ("Claim your free chapter + destiny quiz") promoted in influencer bios and TikTok; send 3 nurture emails tying book themes to reader journeys.  
  **OWNER**: Author + VA.  
  **TIMELINE**: Growth phase (Days 36-70).  
  **TOOL/PLATFORM**: Leadpages + Mailchimp.

- **STEP**: Run Goodreads giveaways (100 ARCs) with custom banner linking to Amazon pre-order; amplify winners via TikTok stitches.  
  **OWNER**: Author.  
  **TIMELINE**: Growth phase (Days 71-85).  
  **TOOL/PLATFORM**: Goodreads Giveaways + TikTok.

- **STEP**: Analyze data weekly, pivot ads to top-performing creative (e.g., scale rune visuals if CTR >2%), and send final "last chance destiny pre-order" blast.  
  **OWNER**: Agency (Leo).  
  **TIMELINE**: All phases, weekly reviews; closeout (Days 86-90).  
  **TOOL/PLATFORM**: TikTok Analytics + Google Analytics.

## CONTENT REQUIREMENTS
- **TikTok Video Template**: 15-30 sec vertical video (1080x1920); script 100 words max; show rune effects + voiceover "Your destiny awaits"; TikTok; VA edits in CapCut, author approves script.
- **Email Nurture Series (3 emails)**: HTML templates, 300 words each; Email 1: Quiz results + chapter excerpt; Email 2: Author story tying to empowerment theme; Email 3: Urgency pre-order CTA; Mailchimp; Agency writes, author personalizes.
- **Influencer ARC Packet**: PDF guide (5 pages, 1,500 words); unboxing instructions, key quotes, hashtag #WhispersDestiny; Google Drive; Agency creates.
- **Amazon A+ Graphics**: 5 images (2000x1200 px); mood board, character art, quote cards; Canva; Freelancer via Upwork ($200).
- **Landing Page Copy**: 400 words; quiz + free chapter CTA emphasizing magic themes; Leadpages; Agency writes.

## SUCCESS METRICS
- **Pre-Order Sales**: Track daily via Amazon KDP reports; baseline 0, 90-day target 1,000.
- **TikTok Ad ROAS**: Revenue / ad spend via TikTok Pixel on Amazon thank-you page; baseline N/A (new), 90-day target 3x.
- **Email Open-to-Pre-Order Conversion**: Mailchimp tracked links to Amazon; baseline 2%, 90-day target 8%.

## RISK & MITIGATION
- **Risk 1**: Low TikTok ad performance due to algorithm changes. **Mitigation**: Allocate 20% budget to A/B test 4 creatives weekly and pause underperformers (<1% CTR) within 24 hours.
- **Risk 2**: Influencer no-shows or low engagement. **Mitigation**: Secure contracts with 100 influencers upfront, requiring content delivery proof within 7 days of ARC receipt.

## BUDGET ESTIMATE
$3,500-$6,000 (low/high); single biggest cost driver: TikTok ads ($2,500-$4,000 at $0.75 CPM for 5M impressions).