## OBJECTIVE
Drive 5,000 pre-orders for "The Shadow Throne" by Alex Rivers (corporate espionage thriller) within 90 days via a targeted Amazon KDP pre-order amplification campaign, measured by confirmed sales data from KDP dashboard, resulting in a #1 New Release ranking in Amazon's Espionage Thriller category.

## TARGET AUDIENCE
- **Primary segment**: Women and men aged 28-48, urban professionals (tech/finance sectors), active on Facebook and TikTok, in "awareness to consideration" buying stage, feeling stressed from high-stakes jobs and craving escapist thrills with smart, relatable anti-heroes.
- **Key insight**: They need to see authentic "insider secrets" from the author's tech background (e.g., real hacking demos) to feel the book's high-tension authenticity, triggering impulse pre-orders via FOMO on limited-time bonuses.

## TACTICAL PLAN
- **STEP**: Set up Amazon KDP pre-order page with optimized keywords ("corporate espionage thriller", "tech hacker revenge") and A+ Content module featuring book trailer.
  - **OWNER**: Author
  - **TIMELINE**: Day 1 (Phase 1: Setup)
  - **TOOL/PLATFORM**: Amazon KDP Dashboard
- **STEP**: Run Facebook Ads targeting "Thriller Book Lovers" interest + custom audience from author's email list lookalikes; ad creative shows 15-sec book teaser with "Hack your boss's secrets?" hook.
  - **OWNER**: Agency
  - **TIMELINE**: Days 2-30 (Phase 1: Launch), scale budget based on ROAS
  - **TOOL/PLATFORM**: Facebook Ads Manager
- **STEP**: Launch TikTok organic + paid challenge (#ShadowThroneHack) where users film "corporate revenge" skits using book quotes; seed with 10 influencer videos.
  - **OWNER**: VA (supervised by agency)
  - **TIMELINE**: Days 10-60 (Phase 2: Amplification)
  - **TOOL/PLATFORM**: TikTok Creator Marketplace, CapCut for edits
- **STEP**: Email nurture sequence to author's 2K list: Day 1 welcome with free chapter, Day 15 bonus short story unlock on pre-order proof.
  - **OWNER**: Agency
  - **TIMELINE**: Ongoing, Days 1-90 (all phases)
  - **TOOL/PLATFORM**: ConvertKit
- **STEP**: Weekly Goodreads giveaways (50 ARCs) tied to pre-order reviews; promote via author FB group.
  - **OWNER**: Author + VA
  - **TIMELINE**: Weeks 4, 8, 12 (Phase 3: Momentum)
  - **TOOL/PLATFORM**: Goodreads Giveaways

## CONTENT REQUIREMENTS
- **Pre-order landing page copy**: 300 words, Amazon A+ format (bullet benefits, author bio), platform: Amazon KDP; **who writes**: Agency copywriter.
- **Facebook ad creatives**: 5 static images (1200x628px) + 1 video (15s, MP4), 100-char headlines like "What if you could hack back?", platform: Facebook; **who writes**: Agency designer + copywriter.
- **TikTok challenge scripts**: 10x 30s video scripts (150 words each, with hooks/transitions), platform: TikTok; **who writes**: VA using agency template.
- **Email sequence**: 5 emails (500 words each, HTML with buttons), platform: ConvertKit; **who writes**: Agency copywriter.
- **Goodreads promo graphics**: 3 banners (1080x1080px PNG), platform: Goodreads/FB; **who writes**: Agency designer.

## SUCCESS METRICS
- **Pre-order sales**: Track via Amazon KDP reports; baseline: 0, 90-day target: 5,000.
- **Ad ROAS**: Measure revenue/pre-order attribution in Facebook Ads Manager; baseline: N/A (new), 90-day target: 3x.
- **TikTok engagement rate**: Views-to-pre-order clicks via Bitly links; baseline: 2%, 90-day target: 8%.

## RISK & MITIGATION
- **Risk 1**: Low ad performance due to iOS tracking limits. **Mitigation**: Use broad targeting + server-side events in Facebook Pixel, test 3 creatives weekly.
- **Risk 2**: Pre-order proof fraud. **Mitigation**: Require screenshot uploads to Google Form verified by VA before bonus delivery.

## BUDGET ESTIMATE
$3,500-$6,000 (low/high); single biggest cost driver: Facebook Ads spend ($2,500-$4,500 at $0.50-$1 CPC targeting 50K impressions).