## OBJECTIVE
Achieve 1,200 qualified email sign-ups for the waitlist of "Quantum Healing: Rewire Your Brain for Peak Performance" by Dr. Maya Singh (self-help neuroscience book launching Oct 15), resulting in 15% conversion to pre-orders within 90 days, measured via ConvertKit dashboard.

## TARGET AUDIENCE
- **Primary segment**: Tech professionals aged 35-50, 60% male, mid-career (managers/directors earning $100K+), active on LinkedIn (daily users, 5K+ connections), feeling overwhelmed by burnout and seeking science-backed mental performance hacks; awareness-to-interest stage (aware of brain fog issues but not yet committed to solutions).
- **Key insight**: They need to see relatable testimonials from peers (e.g., "Doubled productivity without caffeine") and feel empowered by quick-win neuroscience facts (e.g., "5-min neuroplasticity exercise") to click "Join Waitlist" and envision transforming daily stress into peak focus.

## TACTICAL PLAN
- **STEP**: Create and optimize LinkedIn Company Page for Dr. Maya Singh with 5 pinned posts teasing book themes (neuroplasticity, burnout recovery); grow followers from 500 to 2K via daily engagement.
  - **OWNER**: Agency (Leo team)
  - **TIMELINE**: Week 1 (Phase 1: Setup)
  - **TOOL/PLATFORM**: LinkedIn Company Page Manager
- **STEP**: Develop 10-part LinkedIn content series (3 posts/week): Post 1-3 awareness (brain fog stats), 4-7 interest (free neuro-tips), 8-10 conversion (waitlist CTA with book excerpt).
  - **OWNER**: Author (provides expertise) + VA (schedules)
  - **TIMELINE**: Weeks 2-6 (Phase 2: Content Push)
  - **TOOL/PLATFORM**: LinkedIn + Buffer for scheduling
- **STEP**: Launch LinkedIn Lead Gen Ads targeting "neuroscience" + "productivity" interests; budget $50/day, A/B test 3 ad creatives (video testimonial vs. carousel tips vs. static quote).
  - **OWNER**: Agency (PPC specialist)
  - **TIMELINE**: Weeks 4-12 (Phase 3: Amplification)
  - **TOOL/PLATFORM**: LinkedIn Campaign Manager + Google Analytics UTM tracking
- **STEP**: Run weekly LinkedIn Live sessions (4 total) with Dr. Singh demoing book exercises; promote via organic posts and ads, collect emails via native form.
  - **OWNER**: Author (hosts) + Agency (promotes/tech setup)
  - **TIMELINE**: Weeks 5,7,9,11 (Phases 2-3)
  - **TOOL/PLATFORM**: LinkedIn Live + ConvertKit integration
- **STEP**: Nurture leads with 5-email ConvertKit sequence (Day 1: Welcome + excerpt; Day 3: Tip video; Day 7: Testimonial; Day 14: Discount code; Day 30: Pre-order urgency).
  - **OWNER**: VA
  - **TIMELINE**: Ongoing from Week 4 (Phase 3: Nurture)
  - **TOOL/PLATFORM**: ConvertKit + Zapier for LinkedIn form sync

## CONTENT REQUIREMENTS
- **LinkedIn Posts (10 total)**: 100-150 words each, carousel format (3-5 slides: hook stat/image + tip + CTA), LinkedIn-native, written by Author (bullet-point outlines) + Agency (polish/visuals).
- **Ad Creatives (3 variants)**: Video (15-sec testimonial clip, 10MB max), Carousel (4 slides), Static image (1200x628px quote graphic); 50 words copy each, LinkedIn, Agency creates.
- **Live Scripts (4 sessions)**: 500 words outline (intro, 20-min demo, Q&A, CTA), PDF format, LinkedIn, Author writes.
- **Email Sequence (5 emails)**: 200-300 words HTML, subject lines <50 chars, ConvertKit template, includes Canva graphics (brain scan visuals); VA assembles from Author input.
- **Book Excerpt PDF**: 5-page teaser (Ch1 intro + exercise), 2MB, gated download, Author provides.

## SUCCESS METRICS
- **Email Sign-ups**: Track via ConvertKit reports; baseline 0, 90-day target 1,200.
- **LinkedIn Engagement Rate**: Impressions/engagements via LinkedIn Analytics; baseline 2%, 90-day target 5%.
- **Pre-order Conversion**: Sign-ups to pre-orders via unique Gumroad links tracked in ConvertKit; baseline N/A, 90-day target 15% (180 pre-orders).

## RISK & MITIGATION
- **Risk 1: Low ad performance due to LinkedIn algorithm changes.** Mitigation: Allocate 20% budget to A/B testing weekly and pivot to top performer by Week 5 using LinkedIn Insights.
- **Risk 2: Author availability for Lives/content delays timeline.** Mitigation: Pre-record backup videos in Week 3 and batch-schedule posts via Buffer for seamless rollout.

## BUDGET ESTIMATE
$4,000-$6,500 (low/high); single biggest cost driver: LinkedIn ads ($3,000 at $50/day for 60 days).