# Campaign Strategy Document: "The Forgotten Code" Launch

## 1. PRODUCT SUMMARY
We're marketing *The Forgotten Code*, a debut sci-fi mystery thriller by Alex Rivera. This page-turning novel uncovers a hidden ancient algorithm that could rewrite human history, blending high-stakes adventure with cutting-edge tech intrigue. Key selling points: Unputdownable plot with jaw-dropping twists (perfect for Dan Brown fans), relatable protagonist navigating ethical dilemmas in a near-future world, and timely themes of AI and lost knowledge that spark urgent "what if" conversations.

## 2. TARGET AUDIENCE
**Primary: BookTok Enthusiasts (Thriller Lovers)**  
- Age range: 18-35  
- Platforms: TikTok, Instagram  
- Purchasing triggers: Viral #BookTok videos, peer recommendations, teaser hooks  
- Emotional state: Thrill-seeking, FOMO-driven, craving escapism and intellectual stimulation  

**Secondary 1: Professional Tech Readers**  
- Age range: 30-50  
- Platforms: LinkedIn, Twitter/X  
- Purchasing triggers: Author interviews, tech tie-ins, professional endorsements  
- Emotional state: Curious, ambitious, seeking smart fiction that mirrors real-world innovations  

**Secondary 2: Book Club Members**  
- Age range: 40-60  
- Platforms: Facebook Groups, Email  
- Purchasing triggers: Discussion prompts, group buys, review roundups  
- Emotional state: Community-oriented, reflective, desiring deep dives with shareable insights  

## 3. MESSAGING PILLARS
Every piece of content must reinforce **exactly these 3 core messages**:  
1. **Uncover the Code**: Dive into a mind-bending mystery that reveals hidden truths about our world.  
2. **Twists You Won't See Coming**: Heart-pounding suspense with revelations that redefine everything.  
3. **Tomorrow's Tech, Today's Thrill**: Where AI and ancient secrets collide in a story that feels eerily real.  

## 4. CHANNEL PLAN
| Channel | Platform | Content Type | Frequency | Owner Agent |
|---------|----------|--------------|-----------|-------------|
| **Visual/Social** | Instagram & TikTok | Reels (book teasers, plot hooks, author Q&A), Stories (polls, countdowns), Carousel posts (quotes + visuals) | Daily (Launch Week), 4x/week (others) | Leo |
| **Professional** | LinkedIn | Long-form posts (tech themes, author insights), Video interviews, Infographics (book vs. real AI) | 3x/week | Maya |
| **Warm List** | Email (via Klaviyo/Mailchimp) | Newsletters (exclusive excerpts, ARC invites), Automated sequences (welcome + nurture) | Weekly + 2 blasts (Launch) | Zara |
| **Credibility** | Press (PR Newswire, HARO, genre blogs) | Press releases, Guest articles, Podcast pitches | 1x/phase (total 4) | Maya |
| **Additional: Community** | Facebook Groups & Reddit (r/books, r/scifi) | Discussion threads, AMAs, Review shares | 2x/week | Leo |
| **Additional: Paid** | Meta Ads (targeted to BookTok lookalikes) | Video ads, Carousel ads retargeting | Continuous (budget $5K/month) | Zara |

## 5. CAMPAIGN PHASES
- **Pre-Launch (2 weeks before)**: Build hype with teasers (mysterious code visuals on IG/TikTok), ARC/early access offers via email (50 ARCs to influencers), influencer outreach (20 micro-influencers in BookTok/sci-fi). Goal: 5K impressions, 500 email signups.  
- **Launch Week**: Daily posts across all channels (e.g., live author reading on IG), email blast to full list (discount code), press release distribution, launch ads ($2K spend). Goal: 20K reach, 1K sales Day 1.  
- **Post-Launch (weeks 2-8)**: Amplify reviews (user-generated TikToks, LinkedIn shoutouts), community engagement (Reddit AMAs, FB group discussions), retargeting ads to cart abandoners. Goal: Sustain 500 sales/week, 10% engagement rate.  
- **Long-Term (months 3-12)**: Evergreen content (podcast recaps, "code decoder" blog series), reader community (exclusive Discord/FB group), backlist marketing (bundle with similar titles). Goal: 10K total sales, nurture for sequels.  

## 6. SUCCESS METRICS
1. **Book Sales**: Baseline: 0 (pre-launch). Target: 15K units sold by end of month 3 (tracked via Amazon KDP + retailer dashboards).  
2. **Engagement Rate**: Baseline: 1% (industry avg). Target: 8% across social (likes/shares/comments per post, via platform analytics).  
3. **Email Open/Conversion Rate**: Baseline: 20% open / 2% click. Target: 35% open / 5% purchase conversion (via email platform).  

## 7. EXECUTION TASKS
- **Social Media Pack** (20 IG/TikTok posts + carousels, 10 LinkedIn posts): Leo  
- **Email Sequence** (5-email nurture: welcome, teaser, launch blast, review request, upsell; 2 one-offs): Zara  
- **Press Release** (Launch + 1 follow-up): Maya  
- **Ad Copy** (10 Meta ad variants + retargeting): Zara  
- **Author Bio/Media Kit** (PDF with headshots, Q&A, fact sheets): Maya  
- **Influencer Outreach Pack** (DM templates, ARC tracking sheet): Leo  
- **Review Amplification Kit** (Graphics for shares, hashtag strategy): Leo  
- **Evergreen Content Bundle** (5 blog posts/scripts for YouTube/LinkedIn): Maya  
- **Community Engagement Calendar** (FB/Reddit prompts, Discord setup): Zara  
- **Analytics Dashboard Setup** (Google Sheets linking all tools): Maya  

**Approval Workflow**: Maya reviews all assets before publish. Budget: $15K total (50% paid ads, 30% tools/influencers, 20% misc). Timeline: Finalize doc today; Pre-Launch starts EOW.  

*Prepared by Maya, Director of Marketing Operations | Crimson Leaf Marketing*