### Book Launch Email Sequence: "Master Your Mindset: The 7 Secrets to Unstoppable Success" by Jordan Hale

**Campaign Overview**  
Hi, I'm Zara, Lead Creative Copywriter at Crimson Leaf Marketing. This sequence is tailored for Jordan Hale's mindset mastery book launch on Amazon Kindle. Launch price: $0.99 (regular $4.99). Bonus: Free "Daily Mindset Workbook" PDF for first 48 hours. Total: 7 emails (added ARC invite pre-launch and post-purchase review request). Send via Klaviyo/Mailchimp. Focus: Build urgency, trust, value. Track opens/clicks for A/B subjects.

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**EMAIL #: Email 1: Launch Day (Send: 10AM Launch)**  
**SUBJECT LINE:** Remember when you first dreamed big?  
**PREVIEW TEXT:** Jordan's new book is live today – your edge awaits  

**HEADER:** Your Unstoppable Edge Just Dropped  

**BODY:**  
Hey [FirstName],  

Ever wake up feeling like something's holding you back – that nagging voice saying "not yet"? I've been there, staring at the ceiling at 3AM, wondering why my goals felt miles away.  

Then I found Jordan Hale's *Master Your Mindset*. It's not fluffy motivation. It's 7 battle-tested secrets from Jordan's 20 years coaching CEOs and athletes who've shattered records. Secret #1 alone flipped my daily routine – no more procrastination traps.  

Today, it's LIVE on Amazon for just $0.99 (that's 80% off). Grab it now and snag the exclusive "Daily Mindset Workbook" PDF (worth $27) – yours free for the next 48 hours only.  

This isn't about reading another book. It's your unlock to confidence, focus, and momentum that sticks. Readers are already buzzing: "Game-changer after page 10."  

Ready to master your mindset?  

**CTA BUTTON TEXT:** Get the Book + Free Workbook Now  

**POST-CTA:** Instant access on Kindle – transform your life starting today.  

[Unsubscribe] [Jordan Hale | Crimson Leaf Marketing]  

*(Word count: 178)*

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**EMAIL #: Email 2: Day 3 (Send: 9AM)**  
**SUBJECT LINE:** What readers are saying already  
**PREVIEW TEXT:** Early reviews pouring in – see for yourself  

**HEADER:** Real People, Real Results  

**BODY:**  
Hey [FirstName],  

Day 3 of launch, and *Master Your Mindset* is climbing the charts. But don't take my word – here's what early readers are sharing:  

"I applied Secret #3 yesterday. Doubled my output, zero burnout." – Sarah K., entrepreneur.  

"Finally quieted that inner critic. Life-changing." – Mike T., sales exec.  

Jordan poured his soul into this because he knows: mindset isn't talent, it's trainable. These aren't cherry-picked; they're fresh from Amazon.  

Still at $0.99 + free workbook if you act fast (ends soon).  

One reader nailed it: "Worth 10x the price already."  

Your turn?  

**CTA BUTTON TEXT:** Claim Your Copy Before Price Jumps  

**POST-CTA:** Join thousands upgrading their mindset today.  

[Unsubscribe] [Jordan Hale | Crimson Leaf Marketing]  

*(Word count: 152)*

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**EMAIL #: Email 3: ARC Reader Invitation (Send: Day 3, 2PM – Pre-purchase bonus)**  
**SUBJECT LINE:** Quick favor before you dive in?  
**PREVIEW TEXT:** Join 50 ARC readers – exclusive access  

**HEADER:** Want Early Access + Influence the Buzz?  

**BODY:**  
Hey [FirstName],  

Loving the launch energy? Before you grab *Master Your Mindset*, here's a special invite: Join our 50-person ARC (Advance Reader Copy) team.  

Get the full book FREE today, plus the workbook. All we ask? Your honest review on Amazon after reading (takes 5 mins).  

Why? Reviews rocket books up ranks, helping more people like you unlock their potential. Jordan hand-picks ARCs for sharp-eyed readers.  

Spots filling fast – reply "ARC" or click below. No strings beyond your thoughts.  

**CTA BUTTON TEXT:** Yes, Send Me the ARC  

**POST-CTA:** Free book in your inbox within minutes.  

[Unsubscribe] [Jordan Hale | Crimson Leaf Marketing]  

*(Word count: 142)*

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**EMAIL #: Email 4: Day 7 (Send: 11AM)**  
**SUBJECT LINE:** 24 hours left on this deal  
**PREVIEW TEXT:** $0.99 ends tomorrow – don't miss out  

**HEADER:** Last Call: Lock In Your $0.99 Price  

**BODY:**  
Hey [FirstName],  

Quick check-in: *Master Your Mindset* launch discount ends in 24 hours. Back to $4.99 tomorrow.  

You've seen the reviews, the secrets that deliver real wins. Jordan's readers aren't waiting – sales are surging.  

Miss this? You'll pay double and skip the free workbook.  

One click secures it all: 7 secrets, workbook, lifetime access. Transform hesitation into action.  

This is your shot.  

**CTA BUTTON TEXT:** Grab It at $0.99 Now  

**POST-CTA:** Price jumps tomorrow – act before it's gone.  

[Unsubscribe] [Jordan Hale | Crimson Leaf Marketing]  

*(Word count: 128)*

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**EMAIL #: Email 5: Week 3 (Send: 21 days post-launch)**  
**SUBJECT LINE:** Why mindset books fail (and this one doesn't)  
**PREVIEW TEXT:** The truth Jordan uncovers in ch. 4  

**HEADER:** The Hidden Reason Most "Mindset" Advice Fails  

**BODY:**  
Hey [FirstName],  

Picked up *Master Your Mindset* yet? If not, let me break down why this matters now.  

Most books preach "think positive" – then you crash a week later. Jordan digs deeper: Secret #4 exposes "shadow beliefs" (subconscious saboteurs from your past). He maps how to rewire them with 3 daily rituals.  

I tried it: Week 1, clarity skyrocketed. No hype – science-backed from Jordan's coaching data.  

In a world of distractions, this is your anchor. 200+ pages of no-BS tools for focus, resilience, unbreakable drive.  

Still $4.99, workbook included. Worth every penny for the shifts it sparks.  

Ready to own your mind?  

**CTA BUTTON TEXT:** Start Mastering Today  

**POST-CTA:** Your breakthrough begins with one page.  

[Unsubscribe] [Jordan Hale | Crimson Leaf Marketing]  

*(Word count: 168)*

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**EMAIL #: Email 6: Review Request (Send: 10 days post-purchase, to buyers)**  
**SUBJECT LINE:** Loved it? One click to help others  
**PREVIEW TEXT:** Share your thoughts on Amazon quick  

**HEADER:** Your Review Means the World  

**BODY:**  
Hey [FirstName],  

Hope *Master Your Mindset* is sparking wins for you. Which secret hit hardest?  

If it helped (even a little), could you share a quick Amazon review? Takes 2 minutes, helps Jordan reach more dreamers like you.  

No review needed if it missed – just reply, I'll pass to Jordan.  

Your words fuel the momentum.  

**CTA BUTTON TEXT:** Leave Your Review  

**POST-CTA:** Thank you – you're changing lives.  

[Unsubscribe] [Jordan Hale | Crimson Leaf Marketing]  

*(Word count: 112)*

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**EMAIL #: Email 7: Month 2 Re-engagement (Send: 60 days post-launch, to non-buyers)**  
**SUBJECT LINE:** Still thinking about that mindset shift?  
**PREVIEW TEXT:** One reader’s story might convince you  

**HEADER:** Haven't Started Yet? Here's Why Now  

**BODY:**  
Hey [FirstName],  

It's been a couple months – life's busy, I get it. But *Master Your Mindset* keeps delivering for readers ignoring the noise.  

Take Lisa: "Stuck in a rut job. Secret #6 got me promoted in 6 weeks." Real story, not sales talk.  

Jordan wrote this for moments like yours: when "later" becomes regret. 7 secrets, workbook, no fluff.  

Thousands transformed. Your edge awaits – no risk, Kindle refund anytime.  

One decision away.  

**CTA BUTTON TEXT:** Download and Transform Now  

**POST-CTA:** Join the unstoppable – start today.  

[Unsubscribe] [Jordan Hale | Crimson Leaf Marketing]  

*(Word count: 132)*