## OBJECTIVE
Drive 1,000 direct sales of "Whispers of the Forgotten Realm" by Elara Voss (epic fantasy romance with themes of self-discovery and forbidden love) via TikTok within 90 days, measured by UTM-tracked links from TikTok bio/shop to Amazon, with success defined as a 5x ROAS on ad spend.

## TARGET AUDIENCE
- **Primary segment**: Women 18-35 in the US/UK, active on TikTok (daily users averaging 60+ min), fantasy romance enthusiasts (fans of Sarah J. Maas, Rebecca Yarros), in the consideration stage (have engaged with #BookTok videos but not purchased).
- **Key insight**: They crave immersive "enemies-to-lovers" emotional hooks and "what if I lived in that world" escapism; they act when shown 15-second teaser clips of the book's magic rituals and steamy tension that mirror their daydreams of empowerment through romance.

## TACTICAL PLAN
- **STEP**: Research and curate 50 #BookTok trends/hashtags (e.g., #FantasyRomantasy, #EnemiesToLovers, #BookTokRecs) and identify 20 micro-influencers (5k-50k followers, 5%+ ER on similar books).
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Week 1 (pre-launch phase)
  - **TOOL/PLATFORM**: TikTok Creative Center, CapCut for trend analysis, Influencer Marketing Hub for influencer search.
- **STEP**: Create and post 30 organic TikTok videos (author reading spicy excerpts, "day in the life of a shadow mage" skits tying to self-discovery theme).
  - **OWNER**: Author + VA
  - **TIMELINE**: Weeks 2-4 (launch phase), 3 videos/week
  - **TOOL/PLATFORM**: TikTok app, CapCut for edits.
- **STEP**: Launch paid TikTok Spark Ads boosting top 5 organic videos, targeting lookalikes of #BookTok engagers + interest "fantasy novels."
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 5-12 (growth phase), continuous optimization weekly
  - **TOOL/PLATFORM**: TikTok Ads Manager, Pixel installed on author's Linktree/Amazon.
- **STEP**: Partner with 10 micro-influencers for sponsored "unboxing + first chapter reaction" videos, providing ARCs and custom discount code (VOSS20 for 20% off).
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 3-10 (promotion phase)
  - **TOOL/PLATFORM**: Aspire.io for outreach/payment, Trackonomics for affiliate tracking.
- **STEP**: Run weekly live sessions (author Q&A on forbidden love tropes) and duet user-generated content to boost algorithm.
  - **OWNER**: Author
  - **TIMELINE**: Weeks 6-12, every Wednesday 8 PM EST
  - **TOOL/PLATFORM**: TikTok Live, Hootsuite for scheduling reminders.

## CONTENT REQUIREMENTS
- **15-second teaser videos (30 pieces)**: Vertical video, 10-15s, TikTok-native; script 50 words max focusing on hook (e.g., "What if your shadow held the key to forbidden love?"); author/VA films, agency edits. Platform: TikTok.
- **Influencer briefing kit (1 template)**: PDF, 2 pages/500 words; includes book blurb, 5 key quotes on self-discovery/romance, discount code usage rules, hashtags. Agency writes.
- **Spark Ad copy variants (5 pieces)**: 100 characters each; e.g., "Craving Maas-level magic? Dive into shadow realms 🔥 #Romantasy"; A/B test headlines/CTAs. Agency writes.
- **Live session script outlines (6 pieces)**: Google Doc, 300 words each; prompts like "Share your fave forbidden love story—I'll reveal mine from Whispers!"; author customizes. Agency templates.

## SUCCESS METRICS
- **ROAS (Return on Ad Spend)**: Track revenue from UTM links in TikTok Ads Manager/Google Analytics; baseline 2x, 90-day target 5x.
- **Video Views to Sales Conversion**: Measure views (TikTok Analytics) divided by sales (Amazon Seller Central); baseline 0.05%, 90-day target 0.2%.
- **Influencer-Driven Sales**: Affiliate sales via Trackonomics dashboard using unique codes; baseline 50 sales, 90-day target 300 sales.

## RISK & MITIGATION
- **Risk**: TikTok algorithm changes deprioritize #BookTok, tanking organic reach. **Mitigation**: Allocate 70% budget to paid Spark Ads from day 1 and diversify 20% to Instagram Reels crossposts.
- **Risk**: Low influencer engagement due to ARC saturation. **Mitigation**: Vet influencers via historical #Romantasy ER >4% and cap at 10 with $50-200 flat fees only for proven converters.

## BUDGET ESTIMATE
$2,500-$5,000 (low: organic-heavy; high: aggressive paid + influencers); single biggest cost driver: TikTok Ads spend ($2,000-$4,000 at $0.50-$1.00 CPM for 2M impressions).