## OBJECTIVE
Drive 3,000 pre-order sales for "Shadows in the Code" by tech thriller author Elena Voss within 90 days via a targeted LinkedIn influencer amplification campaign, measured by direct sales tracked through a BookFunnel pre-order landing page.

## TARGET AUDIENCE
- **Primary segment**: Tech professionals aged 25-45 (60% male, 40% female), active on LinkedIn, in mid-career (managers/engineers), experiencing burnout from high-stakes cybersecurity jobs, at the consideration buying stage (aware of thrillers but seeking work-life relevance).
- **Key insight**: They need to see/hear authentic endorsements from industry influencers framing the book as an escapist "what if" scenario mirroring their daily cyber threats, evoking adrenaline-fueled relief and FOMO on limited pre-order bonuses like exclusive cybersecurity cheat sheets.

## TACTICAL PLAN
- **STEP**: Identify and map 20 LinkedIn influencers (cybersecurity podcasters, CISSP certified experts with 10k-50k followers) using LinkedIn Sales Navigator search filters for "cybersecurity" + "author" + recent posts on thrillers.
  - **OWNER**: Agency
  - **TIMELINE**: Days 1-7 (Pre-launch phase)
  - **TOOL/PLATFORM**: LinkedIn Sales Navigator ($99/mo)

- **STEP**: Outreach to influencers via personalized LinkedIn DMs and emails with ARCs (advance reader copies) of "Shadows in the Code", offering $200 paid post + affiliate 20% commission on tracked pre-orders.
  - **OWNER**: Agency VA
  - **TIMELINE**: Days 8-21 (Pre-launch phase)
  - **TOOL/PLATFORM**: Gmail + Hunter.io for emails, Bitly for trackable ARC links

- **STEP**: Launch author Elena Voss's optimized LinkedIn profile with 5 native posts teasing book themes (e.g., "How a real zero-day exploit inspired Chapter 3"), boosted with $0.50/click ads targeting "cybersecurity" interests.
  - **OWNER**: Author + Agency
  - **TIMELINE**: Days 22-45 (Launch phase)
  - **TOOL/PLATFORM**: LinkedIn Campaign Manager

- **STEP**: Coordinate 10 influencer posts with custom graphics linking to BookFunnel pre-order page, repost top performers on Elena's profile, and run $5k ad retargeting to post engagers.
  - **OWNER**: Agency
  - **TIMELINE**: Days 46-75 (Launch phase)
  - **TOOL/PLATFORM**: Canva for graphics, LinkedIn Ads, BookFunnel for sales tracking

- **STEP**: Host 2 LinkedIn Live sessions with Elena + 2 influencers discussing "Fiction vs. Real Cyber Threats", driving to pre-order page; follow up with email nurture to attendees.
  - **OWNER**: Agency + Author
  - **TIMELINE**: Days 76-90 (Post-launch sustain phase)
  - **TOOL/PLATFORM**: LinkedIn Live, ConvertKit for email lists

- **STEP**: Analyze performance weekly, pivot ad spend to top 3 influencers, and compile report for Elena with sales attribution.
  - **OWNER**: Agency
  - **TIMELINE**: Ongoing, final report Day 91
  - **TOOL/PLATFORM**: Google Analytics (UTM-tagged links) + LinkedIn Insights

## CONTENT REQUIREMENTS
- **Influencer post template**: LinkedIn carousel graphic (5 slides: hook quote from book, cyber threat stat, author bio, pre-order CTA, affiliate link); 150 words copy; platform: LinkedIn; who writes: Agency (customized per influencer).
- **Author LinkedIn post series (5x)**: 100-200 word text post with embedded Canva image (book cover + thematic cyber graphic); platform: LinkedIn; who writes: Author (approved by Agency).
- **Ad creative set (3 variants)**: Static image ad (1200x628px) + video teaser (15s clip of Elena reading thriller excerpt); 50 characters headline + 200 char description; platform: LinkedIn Ads; who writes: Agency.
- **LinkedIn Live script**: 1-page outline (intro, 3 themed Q&A segments tying to book plot, CTA close); ~800 words; platform: LinkedIn Live; who writes: Agency.
- **Email nurture sequence (3 emails)**: 250 words each (recap Live, bonus excerpt, urgency pre-order push); platform: ConvertKit; who writes: Agency.

## SUCCESS METRICS
- **Pre-order sales**: Track unique clicks/conversions via BookFunnel dashboard; baseline: 0; 90-day target: 3,000.
- **LinkedIn reach/impressions**: Monitor via LinkedIn Campaign Manager; baseline: 0; 90-day target: 500,000.
- **Influencer engagement rate**: (Likes + comments + shares)/impressions on influencer posts via LinkedIn analytics; baseline: 1%; 90-day target: 4%.

## RISK & MITIGATION
- **Risk 1**: Low influencer response rate due to saturated inboxes. **Mitigation**: Use 3-touch cadence (DM + email + video Loom pitch) and cap outreach at 50 to ensure 40% response.
- **Risk 2**: Ad platform algorithm changes deprioritizing book promos. **Mitigation**: Allocate 20% budget to organic reposts and diversify with 10% spend on Twitter/X ads targeting #CyberSec.

## BUDGET ESTIMATE
$8,000 - $15,000; single biggest cost driver: LinkedIn ad spend ($5,000-$10,000 for boosts and retargeting).