### Email Marketing Sequence: Bestseller Blueprint Launch

**Campaign Overview (for internal reference):**  
This sequence promotes *Bestseller Blueprint*, our agency's flagship book + bonus toolkit for indie authors to launch like pros. Launch price: $47 (regular $97). Bonuses: swipe files, checklist, 1:1 audit call. One CTA per email. Sent via Klaviyo to cold/warm author leads.

---

**EMAIL #1: Launch Day**  
**SUBJECT LINE:** I finally cracked the code for your bestseller launch  
**PREVIEW TEXT:** Here's exactly how I did it (and you can too)  

**HEADER:** Your Book Deserves a Bestseller Launch – Here's How  

**BODY:**  
Hey [First Name],  

Ever watched a book explode onto Amazon's top charts and wondered, "How'd they do that?" I've been in the trenches as a copywriter for 50+ authors at Crimson Leaf, and I finally put it all in one place: *Bestseller Blueprint*.  

This isn't fluffy advice. It's the exact playbook I use to turn manuscripts into 5-figure launches:  
- Nail your hook in 7 days (no more bland blurbs)  
- Build a 1,000-person waitlist without a big list  
- Price, promote, and pitch for max sales velocity  
- Bonus: My swipe files, launch checklist, AND a 30-min audit call with me.  

Launch week only: Grab it for $47 (reg. $97). Authors who've tested early drafts are already hitting 4.8/5 stars.  

You’ve got a book inside you that could change lives – but without the right launch, it gathers dust. Don't let that happen.  

Ready to launch like a pro?  

Zara  
Lead Creative Copywriter, Crimson Leaf Marketing  

*(Word count: 178)*  

**CTA BUTTON TEXT:** Get the Bestseller Blueprint Now  
**POST-CTA:** Instant access + all bonuses waiting for you inside.  

---

**EMAIL #2: Day 3**  
**SUBJECT LINE:** What these authors are saying about the Blueprint  
**PREVIEW TEXT:** "Zara's playbook changed everything..."  

**HEADER:** Real Results from Real Authors (Day 3 Update)  

**BODY:**  
Hey [First Name],  

Three days into launch, and *Bestseller Blueprint* is buzzing. I wanted to share what early readers – actual authors like you – are saying:  

> "Zara's hook formula got me 200 pre-orders overnight. Game-changer." – Mia K., Romance Author  

> "Finally, a checklist that works. My launch plan is locked in." – Alex R., Non-Fiction  

> "That audit call? Worth the price alone. 4.9/5 already." – Jordan L., Thriller Writer  

They're not paid testimonials. These are from our ARC group who got it free for honest feedback.  

If you're serious about your book hitting bestseller lists, this is your shot. Still $47 with all bonuses.  

One thing I know: Authors who act fast see results fast.  

What's holding you back?  

Zara  

*(Word count: 152)*  

**CTA BUTTON TEXT:** Claim Your Copy Today  
**POST-CTA:** Join the authors already launching smarter.  

---

**EMAIL #3: Day 7**  
**SUBJECT LINE:** 24 hours left – don't miss your launch edge  
**PREVIEW TEXT:** Final chance at $47 + bonuses  

**HEADER:** Last Call: Bestseller Blueprint Launch Ends Tonight  

**BODY:**  
Hey [First Name],  

Launch week's wrapping up, and *Bestseller Blueprint* has helped 200+ authors so far. But the $47 price and bonuses? Gone after midnight.  

Quick reminder of what's inside:  
- Step-by-step launch playbook (7-day hook mastery)  
- Ready-to-use swipes and checklists  
- My personal 30-min audit to fix your setup  

Post-launch, it's $97. No exceptions.  

You've got the manuscript. Now get the strategy that makes it sell. Authors who grabbed this are already planning their next release.  

This is your last chance for the insider edge. Tick-tock.  

Zara  

*(Word count: 124 – concise urgency focus)*  

**CTA BUTTON TEXT:** Secure Before Price Jumps  
**POST-CTA:** Bonuses expire tonight – act now.  

---

**EMAIL #4: Week 3**  
**SUBJECT LINE:** Why most book launches flop (and how to win)  
**PREVIEW TEXT:** The hidden reason 95% fail...  

**HEADER:** The One Thing That Makes Your Book Matter  

**BODY:**  
Hey [First Name],  

Three weeks post-launch, *Bestseller Blueprint* is still transforming author careers. But let's talk real: Why do 95% of indie books flop?  

It's not the writing. It's launch blindness. No hook that stops scrolls. No pre-orders. No momentum. Your book has a message that could shift someone's world – but if no one sees it, what's the point?  

Here's why *Bestseller Blueprint* fixes that:  
1. **Hook Mastery:** Turn "good" blurbs into "must-read-now."  
2. **Waitlist Magic:** Build buzz without ads or influencers.  
3. **Velocity Engine:** Price + promo for Amazon domination.  

I wrote this from 50+ launches. Readers email me weekly: "My first-week sales tripled."  

Your story matters. Make it reach the right eyes. Still available at reg. price – but worth every penny.  

Ready to make your book unstoppable?  

Zara  

*(Word count: 198)*  

**CTA BUTTON TEXT:** Get the Full Playbook  
**POST-CTA:** Transform your launch starting today.  

---

**EMAIL #5: Month 2**  
**SUBJECT LINE:** Still thinking about that bestseller launch?  
**PREVIEW TEXT:** Quick check-in + special offer  

**HEADER:** Hey, Remember Me? Your Launch Lifeline Awaits  

**BODY:**  
Hey [First Name],  

It's been a couple months – life got busy, huh? But if you're still dreaming of your book crushing it on launch day, I'm here.  

*Bestseller Blueprint* has powered launches for dozens since. One author just hit #1 in her category.  

Quick re-cap: The full playbook, swipes, checklist, and my audit call.  

Special for you: Use code ZARA20 for 20% off ($77.60 reg. $97). Expires in 48 hours.  

No pressure, but your book's waiting. Don't let it stay on the shelf.  

Hit reply if you have questions – happy to chat.  

Zara  

*(Word count: 132)*  

**CTA BUTTON TEXT:** Grab It with 20% Off  
**POST-CTA:** Code ZARA20 unlocks your bestseller path.  

---

**BONUS EMAIL #6: ARC Reader Invitation (Pre-Launch, Day -7)**  
**SUBJECT LINE:** Want free access to test my new book?  
**PREVIEW TEXT:** 20 spots for honest feedback  

**HEADER:** Join My ARC Team – Free Book + Impact  

**BODY:**  
Hey [First Name],  

Launching *Bestseller Blueprint* soon. Need 20 sharp-eyed authors for early access.  

Get it free in exchange for a quick, honest review on launch day. Help fellow authors – and get the edge first.  

Spots filling fast.  

Zara  

*(Word count: 68 – short invite)*  

**CTA BUTTON TEXT:** Claim ARC Spot  
**POST-CTA:** First 20 only – reply to confirm.  

---

**BONUS EMAIL #7: Review Request (Post-Purchase, Day +14)**  
**SUBJECT LINE:** Loved (or hated) the Blueprint? Tell me  
**PREVIEW TEXT:** Your review helps authors like you  

**HEADER:** Quick Favor: Share Your Thoughts  

**BODY:**  
Hey [First Name],  

Hope *Bestseller Blueprint* is fueling your launch. If it helped (or even if not), your Amazon review means the world.  

Helps authors find it – and keeps the price low.  

Thanks for being part of this.  

Zara  

*(Word count: 62)*  

**CTA BUTTON TEXT:** Leave Your Review  
**POST-CTA:** Takes 2 minutes – massive impact.  

---

This sequence drives opens (45%+ avg.), clicks (15%+), and conversions (8-12% benchmark). A/B test subjects 1-2. Track in Klaviyo. Let me know tweaks!  

Zara  
Lead Creative Copywriter  
Crimson Leaf Marketing