## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Bold graphic with a question mark overlay on a stack of unsold books turning into a bestseller chart.  
- **CAPTION:** Ever poured your soul into a book, only to watch it gather dust? 😩 You're not alone—most authors hit this wall. But what if one tweak changed everything?  
  #BookMarketing #AuthorTips #BestsellerStrategy  
- **CTA:** Comment your biggest sales struggle below.

### Post 2
- **POST TYPE:** Story  
- **VISUAL NOTE:** Carousel of before/after book covers with sales graphs rising dramatically.  
- **CAPTION:** Sarah's debut novel launched to crickets. 📉 We redesigned her cover, targeted indie readers on IG, and ran micro-influencer shoutouts. Result? 5x sales in 30 days. 📈 Her story is your blueprint. Swipe for details.  
  #IndieAuthor #BookLaunch #MarketingWins  
- **CTA:** DM "STORY" for the full case study.

### Post 3
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Photo of our team brainstorming around a whiteboard covered in book mockups and strategy notes.  
- **CAPTION:** Inside our war room: Mapping ad funnels for a thriller author's launch. No guesswork—just data-driven hooks that convert scrolls to sales. What's your book's genre?  
  #BehindTheScenes #BookMarketingAgency #AuthorLife  
- **CTA:** Tag a writer friend who needs this.

### Post 4
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Elegant text overlay on a misty library background: "Marketing isn't selling—it's solving."  
- **CAPTION:** "Marketing isn't selling—it's solving the reader's exact itch." –Zara at Crimson Leaf. We turn your words into their must-read.  
  #AuthorQuotes #BookPromo #WritingCommunity  
- **CTA:** Save this for your next launch.

### Post 5
- **POST TYPE:** CTA  
- **VISUAL NOTE:** Clean graphic with a "Get Your Free Audit" button-style callout over a book stack.  
- **CAPTION:** Your book's Amazon page is bleeding sales. Fix it free: Our 5-minute audit reveals hidden leaks. Authors see 20-50% lifts overnight. Ready?  
  #BookMarketing #AmazonOptimization #IndiePublishing  
- **CTA:** Link in bio—claim your audit now.

### Post 6
- **POST TYPE:** Review Amplification  
- **VISUAL NOTE:** Screenshot of a 5-star Goodreads review with glowing highlights and our branded frame.  
- **CAPTION:** "Crimson Leaf turned my flop into a bestseller—10/10!" – Indie author Mia R. We amplified her reviews into TikTok virals. Your turn?  
  #BookReviews #AuthorSuccess #MarketingMagic  
- **CTA:** Share your review link in comments.

### Post 7
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Split-image: Left side sad author at desk, right side celebrating with sales confetti.  
- **CAPTION:** 90% of books sell under 100 copies. Why? Marketing myths. Bust one today: TikTok isn't just for dances—it's your sales engine. Proof incoming.  
  #BookSales #TikTokForAuthors #BestsellerClub  
- **CTA:** Reply "MYTH" for the thread.

### Post 8
- **POST TYPE:** Story  
- **VISUAL NOTE:** Video still of a book unboxing with rising sales ticker animation.  
- **CAPTION:** From 12 sales to 1,247 in week one. How? Our Reels strategy hooked romance readers mid-scroll. Real client, real results—no fluff.  
  #RomanceAuthors #ReelsMarketing #BookBoost  
- **CTA:** DM "REELS" for the playbook.

### Post 9
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Time-lapse of us editing a book trailer on laptops with coffee mugs everywhere.  
- **CAPTION:** 48 hours to trailer: We scripted, shot, and optimized for 10k views. Fantasy authors, this is your hook. Watch it convert.  
  #BookTrailer #CreativeAgency #AuthorHacks  
- **CTA:** Like if you're launching soon.

### Post 10
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Minimalist design with typewriter font: "Your book deserves a spotlight, not a shelf."  
- **CAPTION:** "Your book deserves a spotlight, not a shelf." We light it up—ads, content, buzz. Authors: Stop guessing, start selling.  
  #WritingQuotes #BookMarketingTips #PublishAndThrive  
- **CTA:** Follow for daily tactics.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds):** "Your book sold 50 copies? Here's why." (on-screen text with dramatic music sting)  
- **VIDEO CONCEPT:** Quick cuts: Common mistakes (boring cover, no ads) → our fixes (redesign reveal, ad demo) → sales graph spike. End with author testimonial clip.  
- **CTA:** "Duet your sales fail—I'll fix it! Link in bio."

### Concept 2
- **HOOK (first 3 seconds):** "Steal this 24hr book launch hack." (fast zoom on calendar flipping)  
- **VIDEO CONCEPT:** Screen record of IG setup: Bio tweak, Story sequence, DM script. Overlay results: "Client hit 300 sales Day 1." Green screen author reaction.  
- **CTA:** "Comment 'LAUNCH' for free checklist."

### Concept 3
- **HOOK (first 3 seconds):** "Authors: This ad copy tripled sales." (text pop with cash rain effect)  
- **VIDEO CONCEPT:** Act out bad vs. good ad (me reading cringy copy → killer hook). Show Meta dashboard proof. Transition to "Your genre next?"  
- **CTA:** "Stitch with your ad flop. Bio for audit."

### Concept 4
- **HOOK (first 3 seconds):** "TikTok for books? 1M views secret." (viral sound with book flying in)  
- **VIDEO CONCEPT:** Demo Reel build: Hook script, trending audio sync, UGC clips. Split-screen views explosion. End with client book sales.  
- **CTA:** "Save & try it—tag us!"

### Concept 5
- **HOOK (first 3 seconds):** "Bestseller without a list? Yes." (question text with exploding bestseller badge)  
- **VIDEO CONCEPT:** 3-step funnel: Email magnet → nurture sequence → sales page. Animate with book icons. Testimonial overlay.  
- **CTA:** "DM 'FUNNEL' for template."

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE:** Indie authors: Your launch fails because of this one metric.  
- **BODY:** Most book launches tank not from poor writing, but ignored audience signals. We audited 50+ campaigns—80% missed targeting reader pain points.  

Fix it: Map your genre's top itch (e.g., "escape reality" for romance). Test hooks in low-budget ads. Track click-to-purchase ratio.  

At Crimson Leaf, we run these diagnostics weekly. One client shifted from 200 to 2,500 units by nailing this. Value? Immediate sales lift without rewriting a word.  
- **CTA:** Connect and message "AUDIT" for your free metric check.

### Post 2
- **HEADLINE:** Why TikTok outperforms Amazon ads for fiction—data inside.  
- **BODY:** Amazon ads hit cold traffic; TikTok hooks emotional buyers. Our A/B tests: Reels drove 3.2x ROAS for thrillers vs. static PPC.  

Breakdown: 15-sec hooks (problem + tease) + UGC testimonials = viral loops. Fiction genres thrive here—nonfic lags.  

We've scaled 7 authors past 10k copies this way. Professional marketers: Adapt or lag.  
- **CTA:** Comment your genre for a custom benchmark.

### Post 3
- **HEADLINE:** Book cover redesigns: 47% average sales bump. Here's the formula.  
- **BODY:** Covers aren't art—they're ads. Our psych-tested tweaks (contrast, face proximity, title hierarchy) lifted 12 clients 30-60%.  

Step 1: Genre scan (e.g., fantasy = epic landscapes). Step 2: A/B thumbnails. Step 3: Heatmap validation.  

Publishers note: This scales across imprints. Skip it, and your inventory sits.  
- **CTA:** Share your cover link—I'll critique it free.

### Post 4
- **HEADLINE:** Email lists beat social for backlist sales—by 400%. Proof.  
- **BODY:** Social algorithms bury old books. Email? Direct 28% open-to-buy. We built a 5k list for a cozy mystery series: $18k repeat revenue.  

Tactic: Free chapter magnets + segmentation (read vs. browse). Automation handles the rest.  

Agency pros: Integrate this into every client plan. Authors: Start small, scale fast.  
- **CTA:** DM "EMAIL" for the magnet template.

### Post 5
- **HEADLINE:** Overlooked LinkedIn hack for nonfic authors.  
- **BODY:** Nonfic sells on authority. Post daily value threads (e.g., "3 biz lessons from my CEO memoir"). We grew one expert's list 2k in 90 days.  

Structure: Pain hook → case → takeaway. Tag influencers. Convert to preorders.  

Traditional publishers: Use this for thought leadership. Indies: Your edge over big houses.  
- **CTA:** Follow and reply "HACK" for 5 thread starters.

## TWITTER/X THREAD (1 thread, 9 tweets)

- **Tweet 1:** Authors: 99% of launches flop on Day 1. The fix? A 3-hook funnel. Thread: Scale your book without ads. 1/9  
- **Tweet 2:** Hook 1: Cover. Not "pretty"—clickable. Test: Does it scream genre in 0.5s? Ours boosted CTR 62%. Example: [attach thriller cover A/B]. 2/9  
- **Tweet 3:** Hook 2: Blurb. Ditch summaries. Start with "You fear X? This ends it." Client romance: Sales x4. Copy this. 3/9  
- **Tweet 4:** Hook 3: Social proof. 3 reviews > 100 words. Amplify via Reels: "Why 5-stars obsess." Views = preorders. 4/9  
- **Tweet 5:** Funnel step: Free chapter. Email gate it. 40% opt-in rate avg. Nurture w/ daily tips. No spam. 5/9  
- **Tweet 6:** Day 1 tactic: 5 DMs to top reviewers in genre. "Love your [book] take—early read?" 70% reply. Buzz starts. 6/9  
- **Tweet 7:** Scale: $50 TikTok test. Hook script from us: 10k plays → 200 sales. Data here [graph]. 7/9  
- **Tweet 8:** Backlist bonus: Repeat Q4. One client: $50k from old titles. Formula works evergreen. 8/9  
- **Final tweet:** Your book + this = bestseller trajectory. Grab the full checklist: [link]. RT if launching soon. Who's in? #BookMarketing #IndieAuthor @CrimsonLeafMkt 9/9