EMAIL 1: Launch Day  
**SUBJECT LINE:** Hey, my new thriller just dropped (and it's unputdownable)  
**A/B Option:** Caught the buzz on my thriller launch?  

**PREVIEW TEXT:** Dive into Midnight Secrets today – 99¢ special  

**HEADER:** Midnight Secrets is live – your next obsession starts now  

**BODY:**  
Hey [First Name],  

Remember when I teased *Midnight Secrets* a few weeks back? The psychological thriller where a single mom's late-night discovery unravels a web of lies in her quiet suburb? Well, it's here. Officially launched today.  

This isn't just another page-turner. It's the story that keeps you up at 2 AM, questioning everyone around you – your neighbors, your friends, even the barista who knows your order too well. I poured 18 months into crafting twists that hit like a gut punch, characters so real you'll swear you've met them, and an ending that'll make you text your book club at midnight.  

Early ARC readers are already losing it: "Jordan Hale nailed the paranoia – couldn't sleep!"  

And right now? Launch special: just $0.99 (reg. $4.99) for the next 7 days. Plus, grab the exclusive bonus short story, *Shadow Prey*, that sets up book 2.  

If you've been waiting for a thriller that grips and doesn't let go, this is it. Your escape hatch from the everyday grind.  

Ready to dive in?  

[CTA BUTTON TEXT: Grab Midnight Secrets Now - $0.99]  

**POST-CTA:** Don't miss the bonus story – it's only for launch buyers.  

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EMAIL 2: Day 3  
**SUBJECT LINE:** Readers are freaking out over Midnight Secrets  
**A/B Option:** What early fans are saying about it  

**PREVIEW TEXT:** "Best twist ever" – real reader reactions  

**HEADER:** You're not alone – here's what fans are saying  

**BODY:**  
Hey [First Name],  

Three days into launch, and *Midnight Secrets* is blowing up. I knew it had that addictive pull, but seeing readers react in real time? Chills.  

Sarah from Texas: "Finished in one sitting. That neighbor reveal? Jaw on the floor. 5 stars!"  

Mike in Seattle: "Hale's pacing is killer – edge-of-your-seat paranoia. Already pre-ordering book 2."  

Over on Goodreads, it's climbing fast with comments like: "If you love Gone Girl vibes but fresher, this is your book." And Amazon? Early reviews are stacking up at 4.9 stars.  

These aren't bots – these are real people like you, hooked from page 1.  

Still at $0.99 with the bonus *Shadow Prey* story. If the buzz has you curious, now's the perfect time to see what the fuss is about.  

Your turn?  

[CTA BUTTON TEXT: Download Midnight Secrets Today]  

**POST-CTA:** Join the fans raving about it – one click away.  

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EMAIL 3: Day 7  
**SUBJECT LINE:** Quick heads-up: Midnight Secrets deal ends tonight  
**A/B Option:** Last day for the $0.99 thriller steal  

**PREVIEW TEXT:** Discount gone after midnight – bonus story too  

**HEADER:** 12 hours left: Don't miss this  

**BODY:**  
Hey [First Name],  

Launch week's flown by. *Midnight Secrets* has hit bestseller lists in thrillers, thanks to readers like you diving in. But the $0.99 price and bonus *Shadow Prey* story? They end at midnight tonight.  

After that, it's back to $4.99 – no bonus.  

Imagine missing that first twist because you waited. The paranoia building. The secrets exploding. Over 500 downloads already, and the reviews keep pouring: "Thriller of the year!"  

This is your absolute last chance for the deal. If you've been eyeing it amid the hype, hit buy before the clock ticks over.  

No regrets.  

[CTA BUTTON TEXT: Secure the Deal Before Midnight]  

**POST-CTA:** $0.99 + bonus expires soon – act now.  

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EMAIL 4: Week 3 (Day 21)  
**SUBJECT LINE:** Why Midnight Secrets is sticking with readers  
**A/B Option:** The real reason this thriller haunts you  

**PREVIEW TEXT:** It's more than twists – here's why it matters  

**HEADER:** Beyond the plot: What makes this thriller linger  

**BODY:**  
Hey [First Name],  

It's been three weeks since *Midnight Secrets* launched, and I'm still getting DMs from readers unpacking the layers. Sure, the twists are wild – but that's not why it's resonating.  

You know that nagging doubt when something feels "off" in your own life? A glance from a stranger that lingers too long? That's the heart of it. Protagonist Lena uncovers how everyday trust can shatter, mirroring the hidden fractures we all ignore.  

In a world of surface-level stories, this one's a mirror. It forces you to question: Who really knows you? What secrets are buried next door? Backed by psych research on paranoia (I dove deep), it's thriller escapism that sparks real introspection.  

Over 1,200 ratings now, averaging 4.8 stars. Readers say: "Changed how I see my neighborhood."  

If you haven't read it yet, it's primed to hit you that way too. No discount needed – just pure impact.  

Worth your time?  

[CTA BUTTON TEXT: Read Midnight Secrets Now]  

**POST-CTA:** Discover the layers everyone's talking about.  

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EMAIL 5: Month 2 (Day 60)  
**SUBJECT LINE