## OBJECTIVE
Achieve 5,000 verified book sales on Amazon within 90 days for "Whispers of the Heart" by Jane Doe (contemporary romance novel about second-chance love in a small coastal town), measured via Amazon KDP sales dashboard, representing a 500% lift from the current baseline of 1,000 lifetime sales.

## TARGET AUDIENCE
- **Primary segment**: Women aged 25-45, active on TikTok (BookTok community) and Facebook Groups, in the "aware but not committed" buying stage (have read 3+ similar romances in past 6 months like Colleen Hoover's titles), feeling emotionally fatigued from busy lives but craving escapist "happily ever after" stories.
- **Key insight**: They need to feel an instant emotional pull through relatable "second-chance" tropes and FOMO from viral unboxing videos to impulse-click "Buy Now" on Amazon.

## TACTICAL PLAN
- **STEP**: Research and select 50 high-engagement BookTok hashtags (#BookTokRomance, #SecondChanceRomance, #CoastalRomance) and 20 Facebook Groups (e.g., "Romance Bookworms," "Kindle Unlimited Addicts") with 10k+ members; compile list of 100 micro-influencers (5k-50k followers) via TikTok search and Influencer Marketing Hub.
  - **OWNER**: Agency strategist
  - **TIMELINE**: Week 1 (Pre-Launch Phase)
  - **TOOL/PLATFORM**: TikTok Creator Marketplace, Facebook Groups search, Influencer Marketing Hub
- **STEP**: Create and launch 10-day TikTok ad campaign targeting lookalikes of Colleen Hoover fans; run 15-second teaser videos showing book unboxing with emotional hook ("What if your ex came back?").
  - **OWNER**: Agency VA
  - **TIMELINE**: Weeks 2-3 (Launch Phase)
  - **TOOL/PLATFORM**: TikTok Ads Manager, Amazon Attribution for tracking
- **STEP**: Secure 20 influencer ARC (Advance Reader Copy) sends via email DMs; require 1 video review + Amazon link share within 48 hours of receipt.
  - **OWNER**: Author (provides ARCs) + Agency (coordinates outreach)
  - **TIMELINE**: Weeks 1-4 (Launch Phase)
  - **TOOL/PLATFORM**: Google Forms for tracking, Hunter.io for emails, Canva for ARC covers
- **STEP**: Run Amazon Sponsored Products ads on keywords ("second chance romance," "coastal romance kindle") with auto + manual campaigns; allocate 70% budget to top ASINs like similar titles.
  - **OWNER**: Agency
  - **TIMELINE**: Weeks 2-12 (Growth Phase)
  - **TOOL/PLATFORM**: Amazon Advertising Console
- **STEP**: Post daily in 10 targeted Facebook Groups with "What’s your second-chance love story?" polls linking to Amazon page; monitor and reply to all comments.
  - **OWNER**: Agency VA
  - **TIMELINE**: Weeks 3-12 (Sustain Phase)
  - **TOOL/PLATFORM**: Facebook Groups app, Hootsuite for scheduling
- **STEP**: Analyze weekly performance in shared dashboard; pivot budget to top 3 performing ads/influencers (e.g., pause under 2% CTR).
  - **OWNER**: Agency strategist
  - **TIMELINE**: Weekly from Week 2 (All Phases)
  - **TOOL/PLATFORM**: Google Data Studio, Amazon Reports

## CONTENT REQUIREMENTS
- **TikTok Teaser Videos (10 pieces)**: 15-second vertical MP4, 0 words (text overlay + voiceover script: "Heartbreak or Happily Ever After? Unbox now!"), TikTok/Amazon, Agency VA writes script (50 words max).
- **Influencer Outreach Email Template (1 piece)**: HTML email, 150 words, Gmail/Email, Agency strategist writes.
- **Facebook Group Poll Posts (30 pieces)**: 100-character text + book cover image, Facebook, Agency VA writes (templated with variables).
- **Amazon Ad Creatives (5 pieces)**: 300x300 PNG images with title/author + hook text ("Rekindle the spark"), Amazon Ads, Author provides cover + Agency graphics via Canva.
- **ARC Cover Wrap (1 piece)**: PDF digital wrapper (8.5x11"), 0 words (design only), Email/DM, Agency via Canva.

## SUCCESS METRICS
- **Amazon Sales**: Track via KDP dashboard; baseline 1,000 lifetime sales, 90-day target 5,000 new sales.
- **TikTok Ad ROAS (Return on Ad Spend)**: Calculate sales attributed / ad spend in Amazon Attribution; baseline N/A (new), 90-day target 3x.
- **Influencer-Generated Traffic**: UTM-tracked clicks to Amazon via Bitly; baseline 0, 90-day target 10,000 clicks.

## RISK & MITIGATION
- **Risk 1: Low influencer engagement due to saturated BookTok space.** Mitigation: Pre-vet influencers with 5%+ engagement rate on similar content and offer $50 Amazon gift card incentive for posting.
- **Risk 2: Amazon ad account suspension from over-optimization.** Mitigation: Rotate 3 ad groups weekly and maintain ACOS under 40% using Amazon's pacing tools.

## BUDGET ESTIMATE
$2,500-$4,000 (low/high); single biggest cost driver: TikTok Ads ($1,500-$2,500 at $0.50-$1.00 CPM for 3M impressions).