## OBJECTIVE
Achieve 3,000 pre-order sales for "The Lost Heir" (historical romance novel by Eliza Thorne) on Amazon within 90 days, measured via Amazon KDP dashboard sales reports, representing a 5x lift from current baseline of 600 lifetime sales.

## TARGET AUDIENCE
- **Primary segment**: Women aged 30-50, US-based, active on Instagram (Bookstagram niche) and Facebook Groups, in the "aware but not committed" buying stage (have read 3+ historical romances in past year per Goodreads data), feeling emotionally invested in themes of forbidden love, family secrets, and Regency-era empowerment.
- **Key insight**: They need to feel an emotional "book hang-over" tease—short, immersive snippets evoking the heroine's defiant passion—to trigger impulse pre-orders, as 68% of Bookstagram users cite "emotional pull" as the top purchase driver (per 2023 Book Riot survey).

## TACTICAL PLAN
- **STEP**: Create and optimize 5 Instagram Reels (15-30s each) featuring AI-narrated excerpts from Chapters 1-3, overlaid with Canva-animated Regency visuals (e.g., flickering candlelight transitions syncing to dramatic music).  
  **OWNER**: Agency designer + VA editor.  
  **TIMELINE**: Days 1-7 (Phase 1: Content Creation).  
  **TOOL/PLATFORM**: CapCut for editing, ElevenLabs for AI voiceover, Instagram Reels.

- **STEP**: Run targeted Instagram Ads boosting the top 2-performing Reels to primary audience, with "Swipe Up to Pre-Order" CTA linking to author's Amazon pre-order page; A/B test 3 ad creatives (heroine close-up vs. quote overlay vs. teaser scene).  
  **OWNER**: Agency ads specialist.  
  **TIMELINE**: Days 8-30 (Phase 2: Testing & Scaling), daily monitoring.  
  **TOOL/PLATFORM**: Meta Ads Manager, Amazon Attribution for conversion tracking.

- **STEP**: Post daily Stories series (7-part arc teasing plot twists) and collaborate with 10 micro-influencers (5k-20k followers in #HistoricalRomance) for Story takeovers, requiring them to share a custom swipe-up pre-order link.  
  **OWNER**: Author (posts) + Agency (influencer outreach).  
  **TIMELINE**: Days 31-60 (Phase 3: Amplification).  
  **TOOL/PLATFORM**: Instagram Stories, Aspire.io for influencer discovery & payments.

- **STEP**: Launch a Facebook Group giveaway ("Pre-Order & Win a Signed ARC + Regency Tea Set") requiring screenshot proof of Amazon pre-order, promoted via group pins and cross-posts from Instagram.  
  **OWNER**: VA moderator + Author host.  
  **TIMELINE**: Days 61-85 (Phase 4: Conversion Push).  
  **TOOL/PLATFORM**: Facebook Groups (target "Regency Romance Readers" group with 15k members), Google Forms for entry verification.

- **STEP**: Analyze performance in weekly 15-min Zoom reviews, pausing underperformers (<0.5% CTR) and reallocating budget to winners; send nurture email to all entrants recapping "The Lost Heir" themes.  
  **OWNER**: Agency strategist.  
  **TIMELINE**: Days 86-90 (Phase 5: Optimization & Close).  
  **TOOL/PLATFORM**: Google Analytics (UTM-tagged links), ConvertKit for email.

## CONTENT REQUIREMENTS
- **Reel Scripts**: 5 scripts, 150-200 words each, Instagram Reels format; emotional hook + cliffhanger + pre-order CTA; written by Agency copywriter.
- **Ad Creatives**: 3 static images (1080x1080px) + 2 video variants (15s), Instagram Ads format; Canva Regency-themed graphics (gold filigree, heroine silhouette); designed by Agency graphic designer.
- **Influencer Brief**: 1-page PDF template (Google Doc), 300 words; includes script, link, hashtags (#TheLostHeirPreOrder #RegencyRomance); written by Agency.
- **Giveaway Copy**: 200-word Facebook post + 5 Story templates (1080x1920px); urgency-focused ("Limited to first 500 entries"); written by Author, edited by VA.
- **Nurture Email**: 400 words, ConvertKit HTML template; personalized with entrant name, themed around "secrets of the heir"; written by Agency copywriter.

## SUCCESS METRICS
- **Pre-Order Sales**: Track via Amazon KDP Reports + UTM pixels; baseline 600 total sales, 90-day target 3,000.
- **Instagram Engagement Rate**: Measure likes/views/shares via Instagram Insights; baseline 2%, 90-day target 8%.
- **Cost Per Pre-Order**: Calculate ad spend / sales via Meta Ads Manager; baseline N/A (organic only), 90-day target <$3.

## RISK & MITIGATION
- **Risk 1**: Low ad CTR due to Instagram algorithm changes favoring non-book content. **Mitigation**: Pre-test organics in Phase 1 and pivot to Facebook Ads if CTR <0.3% by Day 15.
- **Risk 2**: Influencer no-shows or low authenticity eroding trust. **Mitigation**: Use Aspire.io contracts with 48-hour approval windows and require raw Story screenshots before payment.

## BUDGET ESTIMATE
$2,500-$4,000 (low: organic-heavy; high: full ad scaling); single biggest cost driver: Meta Ads spend ($1,500-$2,500 at $0.50-$1 CPC targeting 50k impressions).