## OBJECTIVE
Drive 5,000 verified pre-order clicks (tracked via BookFunnel landing page link in bio) for *Echoes of the Lost* (YA fantasy romance by Elara Voss, themes of forbidden love and hidden magic realms) within 90 days through a BookTok Viral Teaser Challenge.

## TARGET AUDIENCE
- **Primary segment**: Women aged 18-24 on TikTok, avid fantasy romance readers (e.g., fans of Sarah J. Maas or Rebecca Yarros), in the awareness-to-consideration buying stage, emotionally craving escapist romance amid college stress or post-grad uncertainty.
- **Key insight**: They need to feel the thrill of forbidden passion and magical discovery through 15-second immersive clips showing "enemies-to-lovers" tension, prompting them to tap "Add to Wishlist" on Amazon for instant emotional validation.

## TACTICAL PLAN
- **STEP**: Research and identify 50 micro-influencers (5k-50k followers) in BookTok fantasy niche using TikTok Creator Marketplace search for "#BookTok #FantasyRomance" with 10%+ engagement rate.  
  **OWNER**: Agency (Leo).  
  **TIMELINE**: Days 1-7 (Pre-launch phase).  
  **TOOL/PLATFORM**: TikTok Creator Marketplace + HypeAuditor for analytics.

- **STEP**: Produce 10 core teaser videos (15-30s each) featuring AI-generated visuals of book's magic realms synced to trending audio like "Arcade" by Duncan Laurence remixed for romance; end with CTA swipe-up to BookFunnel pre-order page.  
  **OWNER**: VA.  
  **TIMELINE**: Days 8-14 (Pre-launch phase).  
  **TOOL/PLATFORM**: CapCut for editing + Runway ML for AI visuals + BookFunnel for landing page.

- **STEP**: Launch challenge "#EchoesChallenge": Users duet videos reciting a 1-line book excerpt (provided as template) with their own "forbidden love" story overlay; seed with 20 paid promo posts to influencers.  
  **OWNER**: Author + Agency.  
  **TIMELINE**: Days 15-30 (Launch phase).  
  **TOOL/PLATFORM**: TikTok Ads Manager for $0.50/CPM promotions targeting "BookTok" interests.

- **STEP**: Monitor daily via TikTok Analytics; repost top 10 user duets to author's account (100k followers) and cross-post to Instagram Reels.  
  **OWNER**: VA.  
  **TIMELINE**: Days 31-60 (Growth phase).  
  **TOOL/PLATFORM**: TikTok Analytics + Later for scheduling cross-posts.

- **STEP**: Run retargeting ads to video viewers showing full 1st chapter PDF download gated by email signup, nurturing to pre-order.  
  **OWNER**: Agency.  
  **TIMELINE**: Days 61-90 (Conversion phase).  
  **TOOL/PLATFORM**: TikTok Pixel + ConvertKit for email automation.

## CONTENT REQUIREMENTS
- **Core Teaser Videos**: 10 x 15-30s MP4 clips; 0 words (visual/text overlay only: book quote + CTA); TikTok/Reels format (9:16); VA produces using CapCut templates.
- **Challenge Script Template**: 1 x Google Doc; 50 words (e.g., "Duet this with your forbidden love vibe: 'His touch ignited realms I never knew...' #EchoesChallenge"); TikTok text overlay; Author writes, Agency approves.
- **Graphics Pack**: 5 x static PNGs (book cover remix with magic glow effects, 1080x1920); 10 words each ("Swipe for Magic"); Instagram/TikTok stories; VA via Canva Pro.
- **Email Nurture Sequence**: 3 x HTML emails; 200 words each (Chapter 1 excerpt + pre-order link); ConvertKit; Agency writes.

## SUCCESS METRICS
- **Pre-Order Clicks**: Track unique clicks on BookFunnel UTM link; baseline: 0; 90-day target: 5,000.
- **Video Views**: Total plays on #EchoesChallenge content via TikTok Analytics; baseline: 0; 90-day target: 1,000,000.
- **Engagement Rate**: (Likes + Comments + Shares)/Views on seeded videos; baseline: 5%; 90-day target: 12%.

## RISK & MITIGATION
- **Risk 1**: Low algorithm pickup due to TikTok shadowbans on promo-heavy content. **Mitigation**: Seed organically via 10 free influencer collabs before paid ads, maintaining 70% user-generated feel.
- **Risk 2**: Audience fatigue from oversaturated BookTok fantasy trends. **Mitigation**: Differentiate with book-specific "magic realm filter" effect created in CapCut, exclusive to challenge participants.

## BUDGET ESTIMATE
$2,500-$4,000 (low/high); single biggest cost driver: TikTok Ads ($1,500-$2,500 for 3M impressions at $0.50-$0.80/CPM).