## INSTAGRAM (10 posts)

### Post 1
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Bold graphic with a question mark overlay on a stack of unsold books turning into a bestseller chart.  
- **CAPTION:** Ever launched a book that vanished into the void? 😩 You're not alone—80% of indie authors sell under 250 copies. Here's the one pivot that changes everything.  
  #BookMarketing #IndieAuthor #AuthorLife  
- **CTA:** Comment your biggest launch fear below.

### Post 2
- **POST TYPE:** Story  
- **VISUAL NOTE:** Carousel of before/after book sales graphs for a client thriller novel.  
- **CAPTION:** Sarah's debut thriller? Crickets on launch day. 📉 We rebuilt her TikTok strategy + email funnel. Result: 5K sales in 3 months. 📈 Swipe to see the numbers. Your story doesn't have to end in silence.  
  #BookLaunch #AuthorSuccess #MarketingTips  
- **CTA:** DM "STORY" for her full case study.

### Post 3
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Photo of our team brainstorming around a whiteboard covered in book cover mockups and ad ideas.  
- **CAPTION:** Inside our war room: Turning your manuscript into a 6-figure machine. 🧠 No fluff—just data-driven hooks, ARCs, and launch timelines that convert readers. What's your book's secret weapon?  
  #BehindTheScenes #BookMarketingAgency #WriteToSell  
- **CTA:** Save this for your next brainstorm.

### Post 4
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Elegant text overlay on a misty forest background: "Marketing isn't optional—it's your book's oxygen."  
- **CAPTION:** "Marketing isn't optional—it's your book's oxygen." – Client who hit NYT after our campaign. 💨 Breathe life into yours.  
  #AuthorQuotes #BookPromo #IndiePublishing  
- **CTA:** Tag an author who needs this reminder.

### Post 5
- **POST TYPE:** CTA  
- **VISUAL NOTE:** Sleek button graphic saying "Book Your Free Audit" with a book icon exploding into sales fireworks.  
- **CAPTION:** Tired of guessing what works? Get our free 15-min book marketing audit: ARC strategy, ad blueprints, and your top growth hack. Spots fill fast. 🔍  
  #FreeAudit #BookMarketing #AuthorHelp  
- **CTA:** Link in bio to claim yours now.

### Post 6
- **POST TYPE:** Review Amplification  
- **VISUAL NOTE:** Screenshot of a 5-star client review with their book cover and sales spike chart.  
- **CAPTION:** "From 50 sales to 2K in weeks—Zara's team made it happen." – Indie romance author. ⭐⭐⭐⭐⭐ We amplify voices like yours. Ready for your review?  
  #ClientWins #BookReviews #MarketingMagic  
- **CTA:** Share your sales struggle in comments.

### Post 7
- **POST TYPE:** Hook  
- **VISUAL NOTE:** Split-image: Left side sad author alone, right side author with fans and charts soaring.  
- **CAPTION:** What if your book could sell 10x without you becoming an overnight TikTok star? 🤔 It starts with the algorithm we cracked.  
  #AuthorHacks #BookSales #IndieAuthorTips  
- **CTA:** Like if you've avoided video marketing.

### Post 8
- **POST TYPE:** Story  
- **VISUAL NOTE:** Timeline infographic of a fantasy book's journey from query to bestseller list.  
- **CAPTION:** Query rejections → Agent pass → Self-pub launch → Top 10 Amazon. Our playbook: Pre-launch buzz + targeted ads. Epic wins await. 🐉  
  #AuthorJourney #SelfPublishing #BestsellerStrategy  
- **CTA:** DM "TIMELINE" for the free template.

### Post 9
- **POST TYPE:** Quote  
- **VISUAL NOTE:** Minimalist design with typewriter font: "Sell the sizzle, not the steak—unless it's your book."  
- **CAPTION:** "Sell the sizzle, not the steak—unless it's your book." – Marketing truth we live by. 🔥 Hook 'em first, convert later.  
  #WritingTips #BookMarketingTips #AuthorAdvice  
- **CTA:** Repost if this hits home.

### Post 10
- **POST TYPE:** Behind-the-Scenes  
- **VISUAL NOTE:** Video still of A/B testing ads on laptops with book mockups.  
- **CAPTION:** A/B testing 50 ad creatives so your book doesn't flop. 💻 Real data, real results—no guesswork. Peek behind the curtain.  
  #AdStrategy #BookAds #MarketingAgency  
- **CTA:** Follow for weekly ad hacks.

## TIKTOK / REELS (5 concepts)

### Concept 1
- **HOOK (first 3 seconds):** "Your book launch failed? Watch this." (on-screen text flashes sales crash emoji)  
- **VIDEO CONCEPT:** Quick-cut montage: Sad author → Us auditing their strategy → Explosive sales graph → Happy dance with book. Upbeat music, text overlays with "Fix #1: ARC lists."  
- **CTA:** "DM 'AUDIT' for yours free!"

### Concept 2
- **HOOK (first 3 seconds):** "Authors: Stop this mistake NOW." (pointing at camera, red X over generic book cover)  
- **VIDEO CONCEPT:** Duet-style with common "bad" promo video, then swipe to our optimized version. Show metrics jumping. Text: "Hook in 3 sec = 3x engagement."  
- **CTA:** "Comment your genre for custom tips!"

### Concept 3
- **HOOK (first 3 seconds):** "From 0 to 5K sales—secret revealed." (money rain effect starts)  
- **VIDEO CONCEPT:** Fast-paced client story: Interview clips, ad examples, TikTok virals we created. End with "Your turn?" graphic.  
- **CTA:** "Link in bio—book a call today!"

### Concept 4
- **HOOK (first 3 seconds):** "TikTok scared you off? Wrong." (author facepalm to confident pose)  
- **VIDEO CONCEPT:** Me (Zara) dancing with book props, overlaying "5 hooks that sold 10K copies." Demo each in 2 sec clips.  
- **CTA:** "Save & try hook #3 first!"

### Concept 5
- **HOOK (first 3 seconds):** "Bestseller without ads? Lie." (cash explodes on screen)  
- **VIDEO CONCEPT:** Screen recording of ad dashboard: Setup → Targeting authors' readers → ROI proof. Voiceover: "Scale smart, not hard."  
- **CTA:** "Follow for ad templates—DM 'ADS'!"

## LINKEDIN (5 posts)

### Post 1
- **HEADLINE:** 80% of indie books sell fewer than 250 copies. Here's the data-backed fix.  
- **BODY:** Most authors pour everything into writing, then wing the launch. Result? Silence.  

Our analysis of 200+ campaigns shows: Pre-launch ARC lists drive 40% of first-week sales. Target 100 reviewers in your genre via Goodreads + email swaps.  

Pair with Amazon ads at $0.50 CPC—ROI hits 5x when creatives hook pain points.  

Skip this, and your book joins the 80%.  
- **CTA:** Connect and DM "ARC" for our free list-building template.

### Post 2
- **HEADLINE:** Authors: Your email list is your real asset—not Amazon.  
- **BODY:** Algorithms shift, but owned audiences endure. We grew one client's list from 200 to 5K pre-launch, yielding 3K sales.  

Strategy: Lead magnet (e.g., "Genre Hooks Guide") + daily value emails. Open rates? 45% with storytelling subject lines.  

Post-launch: Segment for upsells. This compounds—year two sales doubled without new books.  

Value first, sales follow.  
- **CTA:** Comment your list size for a quick growth audit.

### Post 3
- **HEADLINE:** TikTok turned a quiet debut into 20K sales. The playbook inside.  
- **BODY:** Video isn't optional for fiction authors anymore. One client: 0 followers to viral series via 15-sec hooks.  

Breakdown: User-generated content challenges + duets with influencers. Budget: $500 boosted 3M views.  

Metrics: 12% conversion to sales page. Scale to Reels/YouTube Shorts for cross-platform wins.  

Adapt or get left behind.  
- **CTA:** Message "TIKTOK" for the 5-hook starter pack.

### Post 4
- **HEADLINE:** Why 90% of book ads fail (and the $0 fix).  
- **BODY:** Creatives without reader pain? Dead on arrival. Test headlines like "Stuck in writer's block?" over generic covers.  

Our A/B data: Emotional hooks lift CTR 300%. Target lookalikes from top sellers in your niche.  

Free tool: Use Canva templates tuned for BookBub traffic. Results compound with retargeting.  

Test today.  
- **CTA:** Like + follow for weekly ad benchmarks.

### Post 5
- **HEADLINE:** NYT listing without a big advance? We did it for indie clients.  
- **BODY:** Prestige isn't paywalled. Path: Buzz-building (podcasts + newsletters) + sustained ad velocity.  

Client example: Fantasy series hit via 50 ARC reviews + $2K/month ads. Sustained 6 months for list momentum.  

Key: Track velocity weekly. Adjust for category dominance.  

Your genre next?  
- **CTA:** Book a 15-min strategy call via Calendly in comments.

## TWITTER/X THREAD (1 thread, 9 tweets)

- **Tweet 1:** Authors: Your book won't sell itself. But this 7-step launch sequence has driven 10K+ sales for clients. Thread 👇 #BookMarketing #IndieAuthor

- **Tweet 2:** Step 1: Build ARC list NOW. 100 targeted reviewers = 40% of week 1 sales. Goodreads groups + email swaps. No list? Start with your beta readers.

- **Tweet 3:** Step 2: Nail the hook. First ad creative: "Escape [pain] with [book promise]." Test 5 variants. Winners scale.

- **Tweet 4:** Step 3: Amazon ads Day -7. $0.50 CPC targeting competitors. Goal: 1K impressions pre-launch buzz.

- **Tweet 5:** Step 4: TikTok/Reels blitz. 3-sec hook videos daily. Duet influencers in your genre. $200 budget = viral potential.

- **Tweet 6:** Step 5: Email sequence. 7 days pre-launch: Tease + urgency. 30% open? You're crushing it.

- **Tweet 7:** Step 6: Launch Day velocity. Stack promos (BookBub alt, Facebook groups). Aim 100 sales/hour first 6 hours.

- **Tweet 8:** Step 7: Retarget + nurture. Pixel warm traffic for sequels. One client: Launch sales funded book 2.

- **Tweet 9 (Final):** This sequence works for any genre. Skip it, stay invisible. DM "LAUNCH" for the free checklist + audit. Let's sell your book. 🚀 #AuthorTips #SelfPub