## OBJECTIVE
Drive 5,000 verified book sales via Amazon (tracked through KDP dashboard) within 90 days by leveraging BookTok virality for "Shadows of Desire" by Aria Blackwood, a steamy romance thriller about forbidden love in a shadowy underworld, with success defined as hitting bestseller rank #1,500 in Amazon Kindle Store Romance category.

## TARGET AUDIENCE
- **Primary segment**: Women 25-44, US-based, active on TikTok (daily users averaging 30+ min), in "aware/consideration" buying stage (have read 5+ romance books in past year per Goodreads data), emotionally craving escapist tension from high-stakes romance amid busy lives (working moms/professionals).
- **Key insight**: They need to feel the addictive "one more chapter" thrill through short, teaser clips of steamy tension and plot twists to swipe up and buy instantly on Amazon.

## TACTICAL PLAN
- **STEP**: Research and curate 50 BookTok trends/hashtags (e.g., #RomantasyTok, #SpicyBookRecs, #DarkRomance) + identify 20 micro-influencers (5k-50k followers, 5%+ engagement on book content).
  - **OWNER**: Agency (Leo)
  - **TIMELINE**: Days 1-7 (Pre-launch phase)
  - **TOOL/PLATFORM**: TikTok Creative Center, Influencer Marketing Hub, CapCut for trend analysis.
- **STEP**: Produce and post 30 original BookTok videos (15s each) as author account teasers (e.g., "POV: You're the heroine evading the anti-hero's touch" with book excerpts voiced over dramatic music).
  - **OWNER**: VA (video editor)
  - **TIMELINE**: Days 8-30 (Launch phase, 1 video/day)
  - **TOOL/PLATFORM**: TikTok app, CapCut, Amazon Affiliate links in bio.
- **STEP**: Secure 10 paid promo collaborations with BookTok influencers (e.g., $100-300 per video featuring unboxing + live-read excerpt).
  - **OWNER**: Agency (Leo negotiates)
  - **TIMELINE**: Days 15-60 (Growth phase)
  - **TOOL/PLATFORM**: Aspire.io for influencer outreach, Stripe for payments.
- **STEP**: Run TikTok Ads targeting "Romance Books" interests, lookalikes of top BookTok creators' audiences, with CTA to Amazon buy link.
  - **OWNER**: Agency (ads specialist)
  - **TIMELINE**: Days 31-90 (Scale phase, $50/day budget ramp)
  - **TOOL/PLATFORM**: TikTok Ads Manager.
- **STEP**: Weekly performance audit: Analyze views-to-link-clicks ratio, optimize top 5 videos into ad creatives.
  - **OWNER**: VA
  - **TIMELINE**: Every Sunday throughout 90 days
  - **TOOL/PLATFORM**: TikTok Analytics, Google Analytics (UTM-tagged Amazon links).

## CONTENT REQUIREMENTS
- **Teaser Video Script (30 pieces)**: 15s TikTok script, 50-75 words, includes hook (e.g., "He shouldn't touch you... but he does"), excerpt snippet, Amazon link CTA; platform: TikTok; author writes hook/excerpt, VA adapts to script.
- **Graphics: Book Cover Overlay (10 variants)**: 1080x1920 PNG with glowing effects/text overlay ("Steamy Secrets Revealed"), <5s animation; platform: TikTok/Instagram Reels; VA creates in Canva Pro.
- **Influencer Promo Brief (10 pieces)**: 1-page Google Doc template with video structure (unboxing, 3 quotes, swipe-up), 200 words; platform: Email/DM; agency writes.
- **Ad Copy (5 variants)**: 100-character TikTok ad text + emoji (e.g., "Crave forbidden heat? Shadows of Desire 🔥 One-click now!"); platform: TikTok Ads; agency writes.

## SUCCESS METRICS
- **TikTok Video Views**: Track total views in TikTok Analytics; baseline: 0; 90-day target: 1,000,000.
- **Link Clicks to Amazon**: Measure via Bitly/UTM tracking on bio links; baseline: 0; 90-day target: 25,000.
- **Amazon Sales**: Pull daily from KDP Reports dashboard; baseline: 100/month pre-campaign; 90-day target: 5,000 units.

## RISK & MITIGATION
- **Risk 1**: Low virality due to algorithm changes favoring non-book content. **Mitigation**: Allocate 20% of ad budget to boost top organic videos within 24 hours of posting.
- **Risk 2**: Influencer no-shows or low engagement. **Mitigation**: Require 50% upfront payment and pre-approve scripts, with 3 backups per slot.

## BUDGET ESTIMATE
$3,000-$6,500 (low/high); single biggest cost driver: Influencer fees ($2,000-$4,000 for 10 collabs).