## OBJECTIVE
Achieve 3,000 verified book sales of "The Forgotten Code" (cyber-thriller by tech journalist Elena Voss) on Amazon within 90 days post-launch, measured via Amazon KDP dashboard sales reports.

## TARGET AUDIENCE
- **Primary segment**: Women and men aged 28-48, tech professionals or sci-fi enthusiasts (mid-career software engineers, IT managers), active on LinkedIn and Reddit (r/books, r/scifi), in the consideration buying stage (browsing reviews, comparing similar reads like "Neuromancer" or "Daemon"), feeling intrigued but skeptical about indie tech thrillers lacking big-publisher polish.
- **Key insight**: They need to see authentic endorsements from credible tech influencers and peer reviews highlighting the book's unique blend of real cybersecurity hacks and page-turning plot to overcome skepticism and trigger impulse buys.

## TACTICAL PLAN
- **STEP**: Recruit 50 ARC (Advance Reader Copy) reviewers from Reddit r/selfpublish and Goodreads thriller groups by posting a targeted recruitment thread with book blurb and review incentives (free ebook + shoutout).
  - **OWNER**: Agency
  - **TIMELINE**: Days 1-7 (pre-launch phase)
  - **TOOL/PLATFORM**: Reddit, Google Forms for sign-ups, BookFunnel for ARC delivery
- **STEP**: Launch Goodreads Giveaway for 20 signed print copies, optimized with keywords like "cyber thriller," "hacking," "AI conspiracy" and custom cover image.
  - **OWNER**: Author (with agency setup)
  - **TIMELINE**: Days 8-30 (buzz-building phase)
  - **TOOL/PLATFORM**: Goodreads Giveaway tool
- **STEP**: Run LinkedIn Sponsored Content ads targeting "software engineer" job titles with video teaser (30s clip of author explaining real hack inspiration) driving to Amazon pre-order page.
  - **OWNER**: Agency
  - **TIMELINE**: Days 15-75 (ongoing promotion phase)
  - **TOOL/PLATFORM**: LinkedIn Campaign Manager, $0.50-$2 CPC budget
- **STEP**: Post 5 Reddit AMAs (Ask Me Anything) in r/books, r/cybersecurity, r/scifi with ARC reviewer quotes and live Q&A on book themes.
  - **OWNER**: Author (agency moderates)
  - **TIMELINE**: Days 30, 45, 60, 75, 90 (milestone spikes)
  - **TOOL/PLATFORM**: Reddit
- **STEP**: Send 3-email nurture sequence to ARC reviewers and giveaway entrants promoting launch day discount (20% off via Amazon coupon).
  - **OWNER**: VA
  - **TIMELINE**: Day 76 (pre-launch), Day 80, Launch Day (activation phase)
  - **TOOL/PLATFORM**: ConvertKit email automation

## CONTENT REQUIREMENTS
- **ARC Recruitment Thread**: 400-word Reddit post with book blurb (150 words), author bio (100 words), review guidelines; platform: Reddit; author writes blurb/bio, agency formats.
- **Goodreads Giveaway Description**: 250-character blurb + 5 keywords + hi-res cover graphic (1200x1800px JPEG); platform: Goodreads; author writes blurb, agency designs graphic in Canva.
- **LinkedIn Ad Video**: 30-second script (120 words) + raw footage of author; platform: LinkedIn; author records video, agency edits in CapCut.
- **Reddit AMA Promo Posts**: 5x 200-word posts each with 3 ARC quotes (50 words total) and Q&A prompts tied to cybersecurity themes; platform: Reddit; agency compiles quotes, author approves.
- **Email Nurture Sequence**: 3 emails (Email 1: 250 words teaser + review request; Email 2: 200 words behind-scenes hack facts; Email 3: 150 words launch discount code); platform: ConvertKit; VA writes with agency templates.

## SUCCESS METRICS
- **Amazon Sales**: Track daily units sold in KDP dashboard; baseline: 0 (pre-launch); 90-day target: 3,000.
- **Goodreads Giveaway Entries**: Count entrants via Goodreads analytics; baseline: 0; 90-day target: 2,500.
- **Email Open/Click Rate**: Measure via ConvertKit reports; baseline: 20% open/3% click; 90-day target: 35% open/8% click.

## RISK & MITIGATION
- **Risk**: Low ARC review conversion due to reader fatigue. **Mitigation**: Offer non-monetary incentives like co-branded swag (tech stickers) and follow up personally via email within 48 hours of ARC delivery.
- **Risk**: LinkedIn ad fatigue from niche targeting. **Mitigation**: Rotate 3 ad creatives weekly and A/B test headlines (e.g., "Real Hacks Exposed" vs. "AI Takeover Thriller") using LinkedIn's built-in splitter.

## BUDGET ESTIMATE
$2,500-$4,500 (low: organic-heavy; high: aggressive LinkedIn scaling); single biggest cost driver: LinkedIn ads ($2,000 at $0.75 avg CPC for 50k impressions).