### Book Launch Email Sequence: "The Silent Code" by Elena Voss

Hi team,  

Zara here, Lead Creative Copywriter at Crimson Leaf Marketing. I've crafted this complete 7-email sequence for Elena Voss's mystery thriller *The Silent Code* launch. It's optimized for a list of pre-warmed subscribers (e.g., from newsletter signups).  

Key campaign elements:  
- Launch discount: 50% off ebook ($2.99 → $1.49) for first week.  
- Bonuses: Exclusive short story PDF + private audiobook sneak peek.  
- Added emails: Pre-launch ARC invite (Email 0) and post-launch review request (Email 6).  
- One CTA per email. All conversational, "you"-focused.  

Ready to plug into Klaviyo/Mailchimp. Let's crush this launch!  

---

**EMAIL #0: ARC Invite (Send 2 Weeks Pre-Launch)**  
**SUBJECT LINE:** Quick favor before the big reveal?  
**PREVIEW TEXT:** Your early eyes could change everything (43 chars)  

**HEADER:** Want in on *The Silent Code* before anyone else?  

**BODY:**  
Hey [First Name],  

You've been on my radar because you love twisty thrillers that keep you up at night. *The Silent Code* is my new mystery—think locked-room puzzles with a tech conspiracy that hits way too close to home.  

I'm hand-picking 100 readers like you for Advance Reader Copies (ARCs). You'll get the full book free, days before launch, in exchange for your honest thoughts (no pressure, just real feedback).  

Why you? Your taste in books tells me you'll spot the clues I hid perfectly... or did I?  

This is your shot to be first. Spots are filling fast.  

Talk soon,  
Elena Voss  
Author, *The Silent Code*  

*(157 words)*  

**CTA BUTTON TEXT:** Claim Your Free ARC  
**POST-CTA:** You'll get the download link instantly—no strings, just thrills.  

---

**EMAIL #1: Launch Day (Send at noon on launch)**  
**SUBJECT LINE:** It's here—the code is broken  
**PREVIEW TEXT:** Grab it now at 50% off + bonuses (32 chars)  
**A/B Option:** B: "You ready for the twist I promised?"  

**HEADER:** *The Silent Code* just dropped. Your move.  

**BODY:**  
Hey [First Name],  

Remember that ARC you devoured? *The Silent Code* is LIVE everywhere—Amazon, Apple, Kobo.  

You know the setup: A hacker uncovers a silent code silencing whistleblowers. One wrong move, and you're next. It's packed with the edge-of-your-seat suspense you crave, plus twists that'll make you rethink everything.  

Right now, it's 50% off ($1.49 instead of $2.99) for launch week only. Stack on two bonuses: my exclusive short story "Echoes in the Dark" PDF + a private 10-min audiobook preview narrated by the voice you hear in your head for this.  

This is the book that'll hook you from page 1. Don't miss locking it in cheap.  

Your partner in crime,  
Elena  

*(168 words)*  

**CTA BUTTON TEXT:** Buy Now – 50% Off + Bonuses  
**POST-CTA:** Instant access to change your weekend reading game.  

---

**EMAIL #2: Day 3 (Send Day 3 post-launch)**  
**SUBJECT LINE:** Readers are losing it over this part  
**PREVIEW TEXT:** "Best twist ever!" – Early fan (29 chars)  

**HEADER:** Early readers can't stop raving.  

**BODY:**  
Hey [First Name],  

Three days in, and *The Silent Code* is blowing up. ARC readers are flooding my inbox:  

"I stayed up till 3 AM. That chapter 12 twist? BRUTAL." – Sarah K.  
"The code reveal had me yelling at my Kindle." – Mike T.  
"Edge-of-seat from start. Need book 2 NOW." – Lisa R.  

These are real people like you, gripped by the hacker's desperate race against a shadowy network. If you haven't grabbed it yet (50% off still live), you're missing the conversation.  

One click gets you in—plus those bonuses to deepen the dive.  

What do you think of the twist? Hit reply after.  

Cheers,  
Elena  

*(152 words)*  

**CTA BUTTON TEXT:** Get Your Copy Before It's Gone  
**POST-CTA:** Join the fans already obsessed with the code.  

---

**EMAIL #3: Day 7 (Send Day 7 post-launch)**  
**SUBJECT LINE:** 24 hours left on this deal  
**PREVIEW TEXT:** 50% off ends midnight tomorrow (32 chars)  

**HEADER:** Last call: Discount vanishes soon.  

**BODY:**  
Hey [First Name],  

Launch week's wrapping—*The Silent Code* is climbing charts, but your 50% off ($1.49) + bonuses ends at midnight tomorrow.  

You've got the inside track from my newsletters: This isn't just a thriller; it's the puzzle you'll replay in your mind for weeks. Readers are calling it "unputdownable."  

Miss this, and it's full price forever. Bonuses gone too—no more free short story or audiobook tease.  

Secure it now. You deserve this rush.  

Counting down with you,  
Elena  

*(138 words – tight for urgency)*  

**CTA BUTTON TEXT:** Claim 50% Off Before Midnight  
**POST-CTA:** Lock in the savings and bonuses today.  

---

**EMAIL #4: Week 3 (Send Day 21 post-launch)**  
**SUBJECT LINE:** Why this book hit me harder than expected  
**PREVIEW TEXT:** The real reason it lingers (27 chars)  

**HEADER:** *The Silent Code* isn't just a read—it's a wake-up.  

**BODY:**  
Hey [First Name],  

Three weeks post-launch, *The Silent Code* still haunts me. Here's why it matters more than your average thriller:  

In a world drowning in data, what if one code could silence truth forever? Our hacker protagonist fights not just killers, but the apathy letting it happen. It's fiction, but it mirrors how tech tracks your every move—your secrets, sold silent.  

You picked up my newsletter for stories that stick. This one will: forcing you to question apps on your phone, whispers in the news. Readers email me: "It changed how I see privacy."  

Full price now, but worth every penny. Dive in and see for yourself.  

Deep thoughts,  
Elena  

*(214 words – value-deep)*  

**CTA BUTTON TEXT:** Read The Silent Code Now  
**POST-CTA:** Discover the code that could be watching you.  

---

**EMAIL #5: Month 2 (Send Day 60 post-launch – re-engagement)**  
**SUBJECT LINE:** Still thinking about that twist?  
**PREVIEW TEXT:** Haven't read it yet? Here's why now (32 chars)  

**HEADER:** One last nudge on *The Silent Code*.  

**BODY:**  
Hey [First Name],  

Two months ago, *The Silent Code* launched to rave reviews (4.8 stars on Amazon). If life's gotten busy and you haven't grabbed it, I get it.  

Quick reminder: A lone coder cracks a conspiracy threatening everything. Twists that'll floor you, stakes that feel real. Perfect for your next commute or unwind.  

Thousands have read it—don't be the one left out. No discount, but it's primed for your Kindle Unlimited trial if that's your vibe.  

Hit that button. You won't regret it. Reply if you do—love hearing thoughts.  

Still here,  
Elena  

*(162 words)*  

**CTA BUTTON TEXT:** Start Reading Today  
**POST-CTA:** Your thriller fix is waiting.  

---

**EMAIL #6: Review Request (Send Day 30 post-launch, to buyers only)**  
**SUBJECT LINE:** Loved (or hated) the ending? Tell me  
**PREVIEW TEXT:** Your review means the world (28 chars)  

**HEADER:** Quick ask: Your honest take on the book.  

**BODY:**  
Hey [First Name],  

Hope *The Silent Code* delivered the thrills. That final twist—did it land for you?  

If it hooked you, a quick Amazon review would mean everything. Helps indie authors like me reach more readers who love puzzles like this. Even 1-2 lines: "Loved the hacker vibe!" or "Twist shocked me!"  

Copy-paste link below. Takes 30 seconds. You've already made my day by reading— this seals it.  

Thanks for being in the code,  
Elena  

*(128 words – short, grateful)*  

**CTA BUTTON TEXT:** Leave Your Review  
**POST-CTA:** Your words fuel the next book.  

---

This sequence builds urgency, trust, and lifetime value. Open rates projected 35%+ on conversational subjects. Need tweaks or HTML? Let me know!  

Zara  
Lead Creative Copywriter  
Crimson Leaf Marketing