## OBJECTIVE
Achieve 3,000 verified sales of "The Whispering Woods" (YA fantasy novel by Elara Voss, about a teen girl uncovering magic in a cursed forest) on Amazon Kindle within 90 days, measured via Amazon KDP dashboard sales reports, with success defined as 80% of sales originating from TikTok referral traffic tracked by UTM parameters.

## TARGET AUDIENCE
- **Primary segment**: Females aged 13-18 (Gen Z high school/early college students), active TikTok users (4+ hours/day), fans of YA fantasy like Sarah J. Maas or Leigh Bardugo, in the awareness/discovery buying stage (browsing #BookTok for escapism amid school stress).
- **Key insight**: They crave immersive "what if I had magic?" vibes and FOMO from viral unboxings/teasers; they act when they see authentic teen creators "living" the book's forest magic aesthetic (glowing runes, misty woods edits) paired with "add to cart now" CTAs evoking empowerment and belonging.

## TACTICAL PLAN
- **STEP**: Create 10 author TikTok account (@ElaraVossBooks) with bio linking to Amazon pre-order page via bit.ly-tracked UTM (e.g., ?utm_source=tiktok&utm_campaign=whisperingwoods).
  - **OWNER**: Author
  - **TIMELINE**: Phase 1 (Days 1-7)
  - **TOOL/PLATFORM**: TikTok app, Bitly for links
- **STEP**: Produce and post 3 teaser videos/day: 15-sec clips of forest walks with AR magic overlays (e.g., glowing symbols from book cover), captioned "What if your woods whispered secrets? Pre-order now #WhisperingWoods #BookTok".
  - **OWNER**: VA (video editor)
  - **TIMELINE**: Phase 1 (Days 1-14)
  - **TOOL/PLATFORM**: CapCut for edits, TikTok effects library
- **STEP**: Recruit 20 micro-influencers (5k-20k followers, #BookTok niche) via DMs offering free ARC PDFs + $50 Amazon gift card; require 1 video review tagging @ElaraVossBooks and Amazon link.
  - **OWNER**: Agency
  - **TIMELINE**: Phase 2 (Days 15-30)
  - **TOOL/PLATFORM**: TikTok Creator Marketplace, Google Sheets for tracking
- **STEP**: Run TikTok Spark Ads on top 5 organic videos, targeting "YA fantasy" interests, 18-24 age (proxy for 13-18), US/UK, $0.50-$1.00 CPC budget.
  - **OWNER**: Agency
  - **TIMELINE**: Phase 2 (Days 20-45)
  - **TOOL/PLATFORM**: TikTok Ads Manager
- **STEP**: Host weekly Live sessions (Thurs 7PM ET) with author Q&A + flash giveaways (5 free e-books); duet fan videos featuring book quotes.
  - **OWNER**: Author + VA moderator
  - **TIMELINE**: Phase 3 (Days 46-90)
  - **TOOL/PLATFORM**: TikTok Live
- **STEP**: Analyze weekly performance (views, clicks, conversions) and A/B test thumbnails/CTAs (e.g., "Magic awaits" vs. "Unlock the curse").
  - **OWNER**: Agency
  - **TIMELINE**: Ongoing, weekly reviews Phase 2-3
  - **TOOL/PLATFORM**: TikTok Analytics + Google Analytics (Amazon UTM traffic)

## CONTENT REQUIREMENTS
- **Teaser Video Script**: 15-30 sec script, 50-100 words, TikTok format, voiceover + text overlay; VA writes, author approves (e.g., "Lost in the woods? These whispers change everything... Link in bio! #WhisperingWoods").
- **Influencer Brief Template**: 1-page Google Doc, 300 words, with book synopsis, 5 hook phrases (e.g., "The forest chose her—will it choose you?"), dos/don'ts, and branded Canva hashtag graphic; agency writes.
- **Giveaway IG Reel Cross-Post**: 15-sec video template, 75 words caption, Instagram/TikTok square (1080x1080), forest aesthetic PNG overlay; VA creates in Canva.
- **Live Session Script Outline**: 500-word bullet-point script, TikTok Live format, with 10 Q&A prompts tied to book themes (e.g., "How does the magic mirror real teen struggles?"); author writes.
- **Thumbnail Images (10 variants)**: 9:16 PNG (1080x1920), Canva-edited book cover with rune glow effects; VA produces.

## SUCCESS METRICS
- **TikTok Referral Sales**: Track Amazon KDP sales filtered by UTM=tiktok; baseline 0, 90-day target 2,400 sales.
- **Video Views-to-Click Rate**: TikTok Analytics link clicks / total views; baseline 1%, 90-day target 5%.
- **Influencer ROI**: (Sales from influencer UTMs / influencer payments); baseline N/A, 90-day target 10x ($3k sales from $300 spend).

## RISK & MITIGATION
- **Risk 1: Algorithm suppression from low initial engagement**: Seed 50 FYP boosts by posting during peak Gen Z hours (7-9PM ET) and collaborating with 5 warm influencers on Day 1 for instant duets.
- **Risk 2: ARC leaks spoiling plot**: Use password-protected Google Drive ARCs with NDA clause and track via unique coupon codes per influencer.

## BUDGET ESTIMATE
$1,500-$3,000 (low: organic focus; high: full ads); single biggest cost driver: Influencer incentives ($1,000 for 20 x $50).