**SOCIAL MEDIA CONTENT PACK**
**Campaign:** Q1 Authority Builder Series  
**Client:** Crimson Leaf Marketing (Internal)  
**Delivered by:** Zara, Lead Creative Copywriter  

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## INSTAGGRAM (10 Posts)

**POST 1**
- **POST TYPE:** Hook
- **VISUAL NOTE:** Split-screen image: Left side shows a book with 3 reviews, right side shows same book with 10,000 reviews and "Bestseller" banner.
- **CAPTION:**  
Your book isn't invisible because it's bad.  
It's invisible because your metadata is asleep.  

Most authors spend 2 years writing and 2 minutes filling out their book description. Then they wonder why the algorithm buries them on page 47.  

The authors who break out? They treat their metadata like copywriting gold.  

📚 Which are you: Page 1 or Page 47? Drop a 🔥 if you're ready to fix your discoverability.

#BookMarketing #IndieAuthors #PublishingTips #AuthorPlatform #WriteTips #CrimsonLeafMarketing #BookLaunch
- **CTA:** Comment "METADATA" and we'll DM you our Amazon category research checklist.

**POST 2**
- **POST TYPE:** Story
- **VISUAL NOTE:** Carousel of 5 slides showing a book spine progressing from library shelf → airport display → bookstore front table → hand holding finished copy.
- **CAPTION:**  
She wrote the manuscript at 5 AM for 287 days.  

Not because she's a "morning person." Because she had a full-time job and a toddler who thinks 4:55 is wakeup time.  

When Sarah came to us, she had 73 newsletter subscribers and a dream that felt heavy.  

Yesterday, she sent me a photo. Her book? Front table at Barnes & Noble.  

The difference between 73 subscribers and a print run wasn't talent. It was strategy.  

What's your 5 AM story? 👇

#AuthorJourney #BookLaunch #WritingCommunity #PublishedAuthor #DreamBig
- **CTA:** Share your biggest writing obstacle in the comments—our team is answering every single one today.

**POST 3**
- **POST TYPE:** Behind-the-Scenes
- **VISUAL NOTE:** Overhead shot of a messy strategy table with coffee cups, sticky notes reading "Hook angles," "TikTok series," and "Cover reveal timeline," plus scattered manuscript pages.
- **CAPTION:**  
This is what a 6-figure book launch actually looks like.  

No glamour shots. Just 47 sticky notes, 3 empty coffee cups, and one whiteboard that says "EMOTION FIRST, SALES SECOND."  

We're mapping a thriller launch today. The plot twist? Most of the marketing happens before Chapter 1 ever hits a cart.  

Swipe to see the campaign architecture →

#BehindTheScenes #MarketingAgency #BookLaunchStrategy #ThrillerBooks #PublishingLife
- **CTA:** Save this post if you want to see the reveal of our "Pre-Launch Suspense" technique next week.

**POST 4**
- **POST TYPE:** Quote
- **VISUAL NOTE:** Dark aesthetic background with serif gold text: "Marketing doesn't ruin art. It funds the next piece of it."
- **CAPTION:**  
To the author who just whispered "I feel gross promoting my book"—  

You didn't feel gross writing it at midnight.  
You didn't feel gross editing the same paragraph 12 times.  
You didn't feel gross when the story saved YOUR life.  

Your book is a lighthouse. Marketing is just turning the beam so the ships can find shore.  

Don't hide the light. 💡

#AuthorMindset #BookMarketing #WritingCommunity #CreativeBusiness #AuthorLife
- **CTA:** Tag an author who needs to hear this today.

**POST 5**
- **POST TYPE:** CTA
- **VISUAL NOTE:** Bright, bold graphic with "FREE" in large type, showing a PDF mockup titled "The 30-Day Book Launch Blueprint"
- **CAPTION:**  
We charged $2,000 for this last year.  

Today? It's yours.  

The exact timeline we use for NYT bestseller campaigns (scaled for indie budgets).  

✅ Day -30: ARC distribution touchpoints  
✅ Day -14: Algorithm priming sequence  
✅ Day 0: Launch day domination tactics  
✅ Day +7: Momentum maintenance  

Link in bio. No email required. Just take it and launch the hell out of your book.  

(But if it helps you hit a list, you better tell us.)

#FreeResource #BookLaunch #IndiePublishing #AuthorResources #MarketingStrategy
- **CTA:** Click the link in bio to download the PDF immediately.

**POST 6**
- **POST TYPE:** Review Amplification
- **VISUAL NOTE:** Screenshot of a text conversation with a client saying "OMG we hit #3 in our category and the publisher just called about foreign rights" blurred except for the key line, overlaid on a gold gradient.
- **CAPTION:**  
"Wait, this actually works?"  

—Actual quote from a skeptic-turned-client, 48 hours post-launch.  

When Marcus signed with us, he had 200 Instagram followers and a memoir his friends called "brave."  

Last Tuesday? He called us from a hotel in Frankfurt.  

Foreign rights. Sold. Before the paperback even printed.  

Your platform doesn't dictate your potential. Your positioning does.  

Ready to position yourself? 👇

#ClientWin #BookMarketingSuccess #Memoir #PublishingWins #AuthorPlatform
- **CTA:** Book a free 15-minute positioning audit (link in bio)—we only open 5 slots per month.

**POST 7**
- **POST TYPE:** Educational Carousel
- **VISUAL NOTE:** 5-slide carousel: Slide 1 "Stop doing this" with generic book cover, Slide 2 "Start doing this" with optimized cover, Slides 3-5 showing specific design changes (typography, whitespace, contrast).
- **CAPTION:**  
Your cover has 0.3 seconds.  

That's how long a scroller spends deciding whether to investigate or ignore.  

Here are 3 cover crimes that kill sales (swipe for the fixes) →  

1️⃣ Thinking like an artist, not a thumbnail (Slide 2)  
2️⃣ Genre confusion (Slide 3)  
3️⃣ Text you can't read at 50px (Slide 4)  

The fix? Design for the grid, not the gallery.  

Which mistake are you making? 👇

#BookDesign #CoverDesign #IndiePublishing #BookMarketing #DesignTips
- **CTA:** Share this to your Stories if you know an author with cover regret.

**POST 8**
- **POST TYPE:** Relatability/Meme
- **VISUAL NOTE:** Drake meme format. Top panel: "Posting 'My book is available on Amazon!' for the 47th time." Bottom panel: "Writing one sentence that makes readers feel seen, then mentioning the book exists."
- **CAPTION:**  
There's a difference between announcing and seducing.  

One screams into the void.  
The other builds a world so vivid, readers ask "Where can I live there?"  

If your marketing feels exhausting, you're probably doing the first one.  

Seduction > Announcement. Always.

#AuthorHumor #BookMarketing #WritingCommunity #Relatable #MarketingMindset
- **CTA:** Drop a 💯 if you've been guilty of the announcement spiral (we all have).

**POST 9**
- **POST TYPE:** Data/Insight
- **VISUAL NOTE:** Clean infographic showing a bar graph: "Instagramfollowers vs. BookSales." Short bar: "10K followers, 12 sales." Tall bar: "800 followers, 3,000 sales." 
- **CAPTION:**  
10,000 followers. 12 pre-orders.  

That's what one author brought us last month.  

Meanwhile, Jenna had 800 followers and sold 3,000 copies in 48 hours.  

The difference?  
Followers buy presence.  
Communities buy books.  

Your follower count is a vanity metric if they're not email subscribers.  

First 500 people to comment "COMMUNITY" get our "Micro-Influencer to Mega-Seller" case study.

#BookSales #AuthorPlatform #EmailMarketing #PublishingData #BookBusiness
- **CTA:** Comment "COMMUNITY" to receive the full case study via DM.

**POST 10**
- **POST TYPE:** Poll/Engagement
- **VISUAL NOTE:** Split screen with text overlay "Where are you stuck?" Left side: "Writing the book," Right side: "Selling the book."
- **CAPTION:**  
Be honest.  

Are you stuck in the manuscript...  
Or stuck in the marketing?  

Poll in the comments.  

If you're team "Writing," we've got a surprise coming next week.  
If you're team "Selling," drop your biggest obstacle below. Our strategists are camped out in the comments with solutions.

#AuthorPoll #WritingStruggles #BookMarketing #AmWriting #AuthorsOfInstagram
- **CTA:** Vote in the poll and reply to the appropriate thread with your specific challenge.

---

## TIKTOK / REELS (5 Concepts)

**CONCEPT 1: "The Algorithm Doesn't Care About Your Feelings"**
- **HOOK (first 3 seconds):** [On-screen text] "Your book is amazing. TikTok doesn't care."
- **VIDEO CONCEPT:** Creator sitting at desk with book, slaps hand on cover, then points to analytics dashboard on screen showing "0 views." Cut to them explaining with energy: "Here's why literary fiction dies on this app (and how to save it)..." Fast cuts between frustrated author face and actual tips.
- **CTA:** "Follow for part 2 where I show you the hook that got our client 2M views."

**CONCEPT 2: "Day in the Life: Book Marketing Strategist"**
- **HOOK (first 3 seconds):** [Spoken] "POV: You spend $50K on a book launch today."
- **VIDEO CONCEPT:** Time-lapse montage starting at 6 AM: Checking ad dashboards, reviewing cover comps on large monitor, zoom call with anxious author ("No, we can't push the date, the algorithm is already primed"), unboxing advance reader copies, ending with screenshot of sales dashboard showing spike. Trendy office aesthetic with books everywhere.
- **CTA:** "Comment 'STRATEGY' and I'll tell you which 3 platforms actually matter for fiction authors."

**CONCEPT 3: "The 3-Second Rule"**
- **HOOK (first 3 seconds):** [On-screen text] "Stop scrolling. You have 3 seconds."
- **VIDEO CONCEPT:** Split screen. Left: Boring book promo ("Hi everyone, I'm so excited to share my new novel..."). Right: Hook-based promo (dramatic whisper: "She killed him on Tuesday. But the funeral isn't until Friday."). Show view counts exploding on the right. Then transition to creator explaining the pattern interrupt technique.
- **CTA:** "Stitch this with your book's first line. Let's workshop your hook."

**CONCEPT 4: "Genre Mistakes That Cost You $10K"**
- **HOOK (first 3 seconds):** [Spoken] "If you're putting 'literary fiction' in your Amazon categories, you're burning money."
- **VIDEO CONCEPT:** Creator holding printout of Amazon categories, circling wrong ones in red, then showing correct subcategories in green. Quick-fire listing of "Women's Fiction > Psychological" vs. "General Fiction," explaining the 10,000 reader difference. High energy, pointing at camera.
- **CTA:** "Link in bio for the free category cheat sheet. Don't be the author who chose wrong."

**CONCEPT 5: "The Cover Reveal Test"**
- **HOOK (first 3 seconds):** [On-screen text flashing] "Will this cover sell? Let's find out."
- **VIDEO CONCEPT:** Creator shows book cover to random people in a coffee shop (blurred faces), captures real reactions. "Looks like a self-help book" when it's actually thriller = teachable moment. Cut to design team making adjustments, then reveal of final, optimized cover.
- **CTA:** "Drop your cover in the comments. The top 3 get roasted... respectfully."

---

## LINKEDIN (5 Posts)

**POST 1**
- **HEADLINE:** The publishing houses just admitted what indie authors knew all along.
- **BODY:**  
Yesterday, a Big Five marketing director told me they're cutting their debut fiction ad spend by 40%.  

Not because books are failing. Because the old playbook is.  

For decades, traditional publishing relied on bookstore co-op placement—paying for front-table positioning, hoping the cover caught a browsing eye. That model assumed scarcity. Limited shelf space. Curated discovery.  

That world is gone.  

Today's scarcity isn't shelf space. It's attention. And the authors winning? They're treating their backlist like SaaS products and their frontlist like media companies.  

We just helped an indie author outsell a Random House debut in the same category. Her secret wasn't budget. It was infrastructure: a newsletter sequence that triggers on Amazon also-boughts, a TikTok strategy built on "micro-tensions" rather than announcements, and a launch team that functions like a street team rather than a review farm.  

The democratization isn't coming. It's here. The question is whether your marketing strategy graduated with it.
- **CTA:** If you're navigating a Q1 launch, comment "INFRASTRUCTURE" and I'll share the 90-day visibility architecture we're using with our bestseller clients.

**POST 2**
- **HEADLINE:** Your book launch isn't a day. It's a data pipeline.
- **BODY:**  
I keep seeing authors post "Launch day is here!" as if that's the starting gun.  

It's not. It's lap 400 of a 500-meter race.  

The authors hitting lists today started building their launch algorithms 90 days ago.Not hype. Not hashtags. Algorithms.  

Specifically:  
• The Amazon also-bought injection (getting your book adjacent to category leaders before launch)  
• The ARC velocity trigger (hitting 50+ reviews in the first 48 hours to trigger the "Hot New Release" tag)  
• The lookalike audience seeding (using newsletter subscribers to train Meta's algorithm before you spend a dollar on ads)  

These aren't marketing tactics. They're infrastructure.  

And they require the same patience you gave your second draft.  

If you're treating launch week like a celebration rather than a conversion event, you're leaving royalty money on the table.
- **CTA:** Download our "Pre-Launch Algorithm Checklist" [link]—the same one we use for six-figure launches.

**POST 3**
- **HEADLINE:** "Literary fiction is impossible to market" is a cop-out.
- **BODY:**  
Three years ago, I believed it.  

Thought literary fiction required NPR coverage and a stint at Iowa to move units. Then we took on a debut novel—no platform, no MFA, no connections—and applied the "micro-tension" framework.  

Instead of selling the plot (which was quiet, domestic, brilliant), we sold the emotional experience.  

Not: "A novel about grief and hydrangeas."  
But: "The book you read at 2 AM when you're wondering if you'll ever feel like yourself again."  

The result? 15,000 copies in 30 days. Foreign rights in 6 countries.  

Literary fiction isn't harder to market. It just requires emotional specificity rather than plot summary.  

The readers are there. They're just not searching for "lyrical prose." They're searching for "books that understand me."
- **CTA:** What's the emotional promise of your current manuscript? Define it in one sentence below—let's workshop the positioning.

**POST 4**
- **HEADLINE:** The death of the author platform (and what's replacing it).
- **BODY:**  
There's a quiet exodus happening in publishing.  

Authors are burning their "platforms"—the manicured Instagram grids, the forced newsletter consistency, the personal brand exhaustion—and building something else entirely.  

Permission assets.  

A platform is a stage. You perform. You exhaust yourself.  
A permission asset is a bridge. You facilitate connection. You scale intimacy.  

The authors winning right now aren't the ones with the prettiest feeds. They're the ones with the most strategic email automations. The ones who know their "super-fan" conversion rate. The ones who treat their backlist like recurring revenue streams rather than old news.  

We're moving from the era of personality marketing to systems marketing.  

And for introverted writers who'd rather write than perform? That's very good news.
- **CTA:** If you're ready to build systems instead of stages, connect with me here. I'm auditing three author funnels this week.

**POST 5**
- **HEADLINE:** I asked 50 bestselling authors about their regret. They all said the same thing.
- **BODY:**  
"Started marketing too late."  

Not "wished I'd written faster."  
Not "needed a better editor."  
Started marketing too late.  

Here's the uncomfortable truth: Marketing isn't the thing you do after the book is good. Marketing is the feedback loop that makes the book good.  

When you understand your reader's exact emotional vocabulary—learned through newsletter subject line testing, through TikTok comment analysis, through Amazon review sentiment tracking—you write with precision.  

You stop guessing what resonates. You know.  

The authors who treat marketing as a post-production afterthought are the ones who need four books to find their audience.  

The ones who build the marketing into the manuscript? They have readers waiting for Book 2 before Book 1 drops.  

Your deadline isn't publication day. It's the day you want your first sale.
- **CTA:** Drop a comment: When did you start thinking about your book's positioning—during drafting, or after "The End"?

---

## TWITTER/X THREAD (1 Thread, 8 Tweets)

**Tweet 1:**  
The invisible framework behind every bestseller launch:

It's not luck.  
It's not celebrity blurbs.  
It's not even writing quality (sorry).

It's a 4-part sequence that starts 90 days before pre-orders.

Here it is. ↓

**Tweet 2:**  
1. The Metadata Hook

Before a human sees your book, an algorithm does.

Amazon's A9 algorithm decides whether to show your book to "customers who bought this item also bought..."

Your weapon? Categories and keywords chosen for adjacency, not accuracy.

**Tweet 3:**  
2. The ARC Velocity Trigger

You need 50+ reviews in 48 hours to trigger "Hot New Release."

Not 50 reviews over 3 months. 48 hours.

This requires an ARC team trained on exactly how and when to review—not just "free book, leave stars."

**Tweet 4:**  
3. The Also-Bought Injection

Week 1 determines your book's neighborhood forever.

If you sell to thriller readers, you become a thriller.  
If you sell to book club readers, you become book club fiction.

Launch pricing and targeting aren't about immediate profit. They're about algorithmic positioning.

**Tweet 5:**  
4. The Email Bridge

Social media rents attention.  
Email owns it.

The launch window conversion sequence:
- Day -3: The "Why I wrote this" vulnerability play
- Day 0: The direct buy link (no fluff)
- Day +3: Social proof from early reviews
- Day +7: The "last chance" scarcity close

**Tweet 6:**  
Most authors do this backwards:

They announce the book, then try to find readers.  
Then they wonder why launch week feels like screaming into a canyon.

You don't find readers on launch day.  
You activate them.

**Tweet 7:**  
The 90-day pre-launch isn't waiting time. It's wiring time.

You're wiring the algorithm to know who wants your book.  
You're wiring your newsletter to warm up cold traffic.  
You're wiring your audience to anticipate rather than react.

**Tweet 8:**  
If you're launching in Q1, start today.

Not with promotion. With infrastructure.

Because when launch week arrives, you won't have time to build.  
You'll only have time to execute.

Save this. You'll need it.

[END THREAD]

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**CONTENT CALENDAR NOTE:**  
Space Instagram posts every 2-3 days. LinkedIn posts Tuesday/Thursday. TikTok/Reels 3x weekly minimum. Twitter thread stands alone as evergreen pillar content.