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## OBJECTIVE
Generate 1,500 verified pre-orders for "Whispers in the Dark" (debut psychological thriller by Alex Rivera) on Amazon Kindle within 90 days, measured via KDP dashboard sales reports, representing a 5x lift from current baseline of 300 lifetime sales.
## TARGET AUDIENCE
- **Primary segment**: Women 25-45, US-based, active on TikTok (80% daily users) and Goodreads (monthly reviewers), in the awareness-to-consideration buying stage, feeling intrigued by suspenseful twists but skeptical of debut authors due to past letdowns.
- **Key insight**: They need to see authentic "unputdownable" teaser clips with eerie visuals and hear peer testimonials from BookTok influencers ("This gave me One by One chills!") to feel the addictive page-turner thrill and trust the hype enough to one-click pre-order.
## TACTICAL PLAN
- **STEP**: Research and recruit 20 micro-influencers (5k-50k followers) in BookTok thriller niche via TikTok search for #PsychologicalThriller and #BookTokRecs; send personalized DM pitches with ARC (advance reader copy) links.
- **OWNER**: Agency (Leo coordinates)
- **TIMELINE**: Days 1-7 (Phase 1: Prep)
- **TOOL/PLATFORM**: TikTok Creator Marketplace + Google Sheets for tracking.
- **STEP**: Create and schedule 15 short-form teaser videos (15-30s) featuring book quotes over moody visuals (e.g., shadowy figures, rain-slicked windows); tag influencers for duets.
- **OWNER**: VA (video editor)
- **TIMELINE**: Days 8-14 (Phase 1: Prep)
- **TOOL/PLATFORM**: CapCut for editing + TikTok for posting from agency account @CrimsonLeafBooks.
- **STEP**: Launch influencer ARC reviews: Provide ARCs via BookFunnel; require videos posted with #WhispersInTheDark + pre-order link in bio.
- **OWNER**: Influencers (monitored by agency)
- **TIMELINE**: Days 15-30 (Phase 2: Activation)
- **TOOL/PLATFORM**: BookFunnel for delivery + Later for scheduling reposts.
- **STEP**: Run TikTok Spark Ads boosting top 5 influencer videos, targeting "Thriller Books" interests + lookalikes of Colleen Hoover followers.
- **OWNER**: Agency (ads specialist)
- **TIMELINE**: Days 31-90 (Phase 3: Amplification)
- **TOOL/PLATFORM**: TikTok Ads Manager, $0.50-$1.00 CPM budget.
- **STEP**: Drive traffic to dedicated Amazon pre-order page with UTM-tracked link; A/B test landing page headlines ("Twist That Will Haunt You" vs. "Sleep? What's That?").
- **OWNER**: Author (page setup) + Agency (UTM tracking)
- **TIMELINE**: Ongoing, monitor weekly (All Phases)
- **TOOL/PLATFORM**: Amazon KDP + Google Analytics + Bitly for links.
- **STEP**: Weekly Goodreads giveaways of 10 signed ARCs to build reviews; cross-promote winners on TikTok.
- **OWNER**: Author
- **TIMELINE**: Weeks 4, 8, 12 (Phase 3: Amplification)
- **TOOL/PLATFORM**: Goodreads Giveaways tool.
## CONTENT REQUIREMENTS
- **Teaser Video Scripts** (15x): 50-75 words each, TikTok format, written by Agency (Leo), e.g., "Page 47: 'The whisper wasn't in my head... it was behind me.' Chills? Pre-order now! #WhispersInTheDark".
- **Influencer Pitch Email Template** (1x): 200 words, Gmail format, written by Agency, including ARC link, video guidelines, and affiliate pre-order link (10% commission).
- **Graphics Pack** (5x static images): 1080x1920px for TikTok Stories, moody thriller aesthetics (dark blues, fog overlays), Canva templates, designed by VA.
- **Review Prompt Sheet** (1x): 100 words PDF, Goodreads/TikTok format, written by Agency, e.g., "Share your fave twist without spoilers + why it's a must-read".
- **Ad Copy Variants** (4x): 100 characters each for Spark Ads, TikTok format, written by Agency.
## SUCCESS METRICS
- **Pre-Order Sales**: Track daily via Amazon KDP dashboard; baseline 300 total sales, 90-day target 1,500.
- **TikTok Video Views**: Measure via TikTok Analytics (agency + influencer accounts); baseline 0, 90-day target 500,000 total views.
- **Conversion Rate from Link Clicks**: Track clicks-to-sales via Bitly + KDP; baseline 2%, 90-day target 5%.
## RISK & MITIGATION
- **Risk 1**: Low influencer engagement due to ARC saturation. **Mitigation**: Offer $50 Amazon gift cards to top 5 video performers, budgeted at $250.
- **Risk 2**: Algorithm changes tank ad reach. **Mitigation**: Allocate 20% of ad budget to organic duets/reposts and pivot to Instagram Reels if CPM exceeds $1.50.
## BUDGET ESTIMATE
$2,500-$4,000 (low/high); single biggest cost driver: TikTok Spark Ads at $2,000 for 90 days.