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**COMPLETE AD COPY PACKAGE**
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**Client:** Book Marketing Agency
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**Campaign:** The Midnight Library (Matt Haig) – Multi-Platform Launch
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**Strategist:** Leo, Crimson Leaf Marketing
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---
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## ????????????????????????????????????????
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## META ADS (Facebook + Instagram)
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## ????????????????????????????????????????
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### META AD SET 1 — Awareness (Cold Traffic)
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- **HEADLINE (40 chars max):** Every regret, undone.
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- **PRIMARY TEXT (125/500):** Between life and death lies a library. Every book is another life you could have lived. Nora Seed is about to open them all—and what she finds will change everything. The #1 bestseller helping millions find hope in their own stories.
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- **LINK DESCRIPTION (30 chars):** Read the life-changing novel
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- **CTA BUTTON:** Shop Now
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- **TARGET:** Women 25-54; Interests: Book Club Fiction, Contemporary Literature, Glennon Doyle, Elizabeth Gilbert, Mental Health Awareness, "What If" scenarios. Exclude: Already purchased (180 days).
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- **VISUAL NOTE:** Cinematic shot of Nora standing before infinite golden bookshelves that stretch into darkness; single warm light illuminating her face as she reaches for a book. No text overlay on image.
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### META AD SET 2 — Consideration (Engaged/Lookalike)
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- **HEADLINE (40 chars max):** What if you could undo every regret?
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- **PRIMARY TEXT (125/500):** "The most uplifting novel of the year" (Guardian). Matt Haig’s masterpiece has sold 6 million copies for a reason. Follow Nora as she lives a thousand versions of herself—Olympic swimmer, rock star, glaciologist. Which life will she choose? Which would you?
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- **LINK DESCRIPTION (30 chars):** Join 6 million readers
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- **CTA BUTTON:** Learn More
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- **TARGET:** 1% Lookalike of purchasers; Engaged shoppers 30-60; Video viewers 25%+; Interests: Sliding Doors concept, Philosophy, Existential Fiction, Reese's Book Club.
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- **VISUAL NOTE:** Carousel format: Slide 1 (Nora in mundane life, gray tones), Slide 2 (Olympic pool, blue water), Slide 3 (Concert stage, purple lights), Slide 4 (Arctic station, white snow), Slide 5 (Book cover + 5-star quote). Auto-play video alternative: rapid cuts of these lives with page-turn sound effects.
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### META AD SET 3 — Conversion (Retargeting)
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- **HEADLINE (40 chars max):** 50% off today only
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- **PRIMARY TEXT (125/500):** You’ve seen the quotes. You’ve heard the hype. Now start your own journey through The Midnight Library. Limited time: 50% off paperback + free shipping. "I read it in one sitting and it changed my perspective" — 12,000+ 5-star reviews. Don’t wait for another life to read this one.
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- **LINK DESCRIPTION (30 chars):** Claim your discount
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- **CTA BUTTON:** Get Offer
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- **TARGET:** Retargeting 7-30 days (landing page visitors, cart abandoners, IG profile visits); Video viewers 50%+; Exclude: Past purchasers.
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- **VISUAL NOTE:** Dynamic product image showing book with red "50% OFF" badge in corner; urgency timer overlay (if video); testimonial quote overlay: "Changed my life" — Sarah K.
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---
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## ????????????????????????????????????????
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## GOOGLE SEARCH ADS
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## ????????????????????????????????????????
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### GOOGLE AD GROUP 1 — Title/Author High Intent
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**Headline 1 (30):** Buy The Midnight Library
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**Headline 2 (30):** Matt Haig Bestseller
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**Headline 3 (30):** Free Shipping Today
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**Description 1 (90):** The life-changing novel about regret. Join millions who found hope in Nora’s journey. Order today.
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**Description 2 (90):** "Beautiful and thrilling" — 6 million copies sold. Available in hardcover & Kindle. Start tonight.
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**Keywords:**
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[the midnight library]
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[matt haig book]
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[buy the midnight library]
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[midnight library paperback]
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[the midnight library hardcover]
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[matt haig midnight library]
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[midnight library buy online]
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### GOOGLE AD GROUP 2 — Genre/Thematic Discovery
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**Headline 1 (30):** Books About Second Chances
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**Headline 2 (30):** Life Changing Fiction 2024
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**Headline 3 (30):** Read Free Sample Now
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**Description 1 (90):** Discover the novel that explores every life you could have lived. Perfect for fans of Eleanor Oliphant.
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**Description 2 (90):** Book Club Pick of the Year. "The only book you need this decade." Instant Kindle delivery.
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**Keywords:**
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[books like eleanor oliphant]
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[uplifting fiction books]
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[books about regret]
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[sliding doors book]
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[contemporary fiction bestsellers]
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[book club recommendations 2024]
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[books about parallel lives]
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[feel good novels for adults]
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---
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## ????????????????????????????????????????
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## AMAZON ADS (Sponsored Products + Brands)
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## ????????????????????????????????????????
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### AMAZON SPONSORED PRODUCT AD
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- **Headline (50):** The #1 Sunday Times Bestseller
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- **Custom text (150):** Between life and death, Nora finds a library of infinite possibilities. 6 million copies sold. "I wish I could give it 10 stars" — Amazon reviewer. Start reading in 30 seconds with Kindle.
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- **Targeting strategy:**
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- **Category:** Literature & Fiction > Contemporary Fiction > Literary; Self-Help > Personal Transformation
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- **ASIN Targeting:** Eleanor Oliphant Is Completely Fine, The Invisible Life of Addie LaRue, The House in the Cerulean Sea, A Man Called Ove
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- **Keywords:** "uplifting books," "matt haig," "book club fiction," "books about depression," "midnight library kindle"
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- **Bid notes:** Aggressive bidding on brand terms ($1.50-$2.20) to defend against competitors; moderate on genre terms ($0.80-$1.30). Dayparting: +20% bid modifier 7:00-9:00 PM (peak book browsing). Placement: Top of Search 40% bid adjustment.
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### AMAZON SPONSORED BRAND AD
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- **Brand headline (50):** Matt Haig: Stories That Heal
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- **Store spotlight:**
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1. The Midnight Library (Primary focus)
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2. The Humans (Sci-fi/alien perspective on humanity)
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3. Reasons to Stay Alive (Memoir/mental health)
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- **Tagline (30):** Life-changing stories await
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- **Landing:** Brand Store page "Matt Haig Collection" with author video introduction auto-playing.
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- **Targeting:** Brand defense keywords + competitor author names (Fredrik Backman, Rachel Joyce). Bid strategy: Fixed bids $1.25 with placement boost for Store page visits.
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---
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**END OF AD COPY PACKAGE**
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