diff --git a/templates/ad_copy.yml b/templates/ad_copy.yml
index 3f0dc54..968c533 100644
--- a/templates/ad_copy.yml
+++ b/templates/ad_copy.yml
@@ -20,44 +20,44 @@ steps:
       AD COPY BRIEF: {task.message}
 
       Write a COMPLETE AD COPY PACKAGE covering all required platforms.
-      For each platform write the full set of variants — not placeholders.
+      For each platform write the full set of variants -- not placeholders.
 
-      ════════════════════════════════════════
+      ????????????????????????????????????????
       META ADS (Facebook + Instagram)
-      ════════════════════════════════════════
+      ????????????????????????????????????????
 
-      ## META AD SET 1 — Awareness
+      ## META AD SET 1 -- Awareness
       - HEADLINE (40 chars max): [the scroll-stopping claim]
-      - PRIMARY TEXT (125 chars shown, 500 chars total): [full copy — hook, value, CTA]
+      - PRIMARY TEXT (125 chars shown, 500 chars total): [full copy -- hook, value, CTA]
       - LINK DESCRIPTION (30 chars max): [below the image]
       - CTA BUTTON: [Shop Now / Learn More / Get Offer]
       - TARGET: [audience segment and interest targeting notes]
       - VISUAL NOTE: [what the image/video should show]
 
-      ## META AD SET 2 — Consideration
-      [Same format — different angle, social proof or curiosity-driven]
+      ## META AD SET 2 -- Consideration
+      [Same format -- different angle, social proof or curiosity-driven]
 
-      ## META AD SET 3 — Conversion / Retargeting
-      [Same format — urgency or offer-focused, for people who've seen ad 1-2]
+      ## META AD SET 3 -- Conversion / Retargeting
+      [Same format -- urgency or offer-focused, for people who've seen ad 1-2]
 
-      ════════════════════════════════════════
+      ????????????????????????????????????????
       GOOGLE SEARCH ADS
-      ════════════════════════════════════════
+      ????????????????????????????????????????
 
-      ## GOOGLE AD GROUP 1 — [keyword theme]
+      ## GOOGLE AD GROUP 1 -- [keyword theme]
       Headline 1 (30 chars): [keyword-rich]
       Headline 2 (30 chars): [value proposition]
       Headline 3 (30 chars): [CTA or differentiator]
       Description 1 (90 chars): [full sentence, benefit-led]
       Description 2 (90 chars): [second angle or social proof]
-      Keywords: [5–8 exact/phrase match keywords]
+      Keywords: [5-8 exact/phrase match keywords]
 
-      ## GOOGLE AD GROUP 2 — [different keyword theme]
+      ## GOOGLE AD GROUP 2 -- [different keyword theme]
       [Same format]
 
-      ════════════════════════════════════════
-      AMAZON ADS (if applicable — book products)
-      ════════════════════════════════════════
+      ????????????????????????????????????????
+      AMAZON ADS (if applicable -- book products)
+      ????????????????????????????????????????
 
       ## AMAZON SPONSORED PRODUCT AD
       - Headline (50 chars): [benefit-driven, book-specific]
@@ -70,15 +70,15 @@ steps:
       - Store spotlight: [3 products/titles to feature]
       - Tagline (30 chars): [memorable series/brand line]
 
-      ════════════════════════════════════════
+      ????????????????????????????????????????
       AD COPY RULES
-      ════════════════════════════════════════
-      - Every headline must stand alone — assume the image won't load
+      ????????????????????????????????????????
+      - Every headline must stand alone -- assume the image won't load
       - Lead with the reader's desire or pain, not the product's features
-      - Never start with "Are you..." — start with the claim
-      - Use RAG context for accurate book details — no invented plot points
+      - Never start with "Are you..." -- start with the claim
+      - Use RAG context for accurate book details -- no invented plot points
       - CTAs are specific: "Start reading free" beats "Learn more"
-      - Each platform variant must be meaningfully different — not paraphrased copies
+      - Each platform variant must be meaningfully different -- not paraphrased copies
 
   - type: document
     filename: "{{task_name_slug}}-ad-copy"