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## OBJECTIVE
Secure 3,000 pre-orders for "The Shadow Throne" (debut epic fantasy novel by Alex Rivera) via Amazon KDP and the author's website within 90 days of launch, measured by combined sales dashboard reports from Amazon Seller Central and Shopify analytics.
## TARGET AUDIENCE
- **Primary segment**: Women aged 25-40, avid fantasy readers on TikTok and Instagram, in the awareness-to-consideration buying stage, feeling frustrated with predictable tropes and craving immersive, character-driven worlds with strong female leads.
- **Key insight**: They need to feel an emotional connection to the protagonist's underdog journey from oppressed scribe to rebel queen, triggered by short, teaser videos showing "what if your favorite book betrayal was real?" to spark FOMO and drive pre-order clicks.
## TACTICAL PLAN
- **STEP**: Create and optimize Amazon KDP pre-order page with A+ Content (enhanced product description, mood board images of shadowy thrones and rebel banners tying to book's themes of hidden magic in a medieval world).
- **OWNER**: Agency (Leo to brief, VA to upload).
- **TIMELINE**: Week 1 (pre-launch phase).
- **TOOL/PLATFORM**: Amazon KDP dashboard, Canva for visuals.
- **STEP**: Launch 21-day TikTok/Instagram Reels ad campaign with 15-second teasers (e.g., "She discovered the throne's secret curse—pre-order now before it's crowned #1"), targeting lookalikes of "Fourth Wing" and "A Court of Thorns and Roses" audiences.
- **OWNER**: Agency (ads manager).
- **TIMELINE**: Weeks 2-8 (build phase).
- **TOOL/PLATFORM**: TikTok Ads Manager and Meta Ads Manager, with pixel tracking to author's Shopify pre-order page.
- **STEP**: Run 5-day email nurture sequence to author's 2,500-subscriber list (acquired via prior BookFunnel promos), sending personalized arcs of the first chapter with pre-order incentives like signed bookmarks.
- **OWNER**: Author (provides list), VA (segments and sends).
- **TIMELINE**: Weeks 3-4 (engagement phase).
- **TOOL/PLATFORM**: ConvertKit for automation, Google Drive for chapter delivery.
- **STEP**: Secure 10 micro-influencer shoutouts (5k-20k followers in fantasy niche, e.g., @FantasyBookSlayer) with free ARCs and affiliate links offering 20% commission on pre-orders.
- **OWNER**: Agency (outreach).
- **TIMELINE**: Weeks 5-12 (conversion phase).
- **TOOL/PLATFORM**: Aspire.io for influencer discovery, Linktree for tracking links.
- **STEP**: Host live Instagram Q&A with author discussing book's themes (betrayal, empowerment), ending with direct pre-order link in bio and Stories swipe-up.
- **OWNER**: Author (hosts), Agency (promotes).
- **TIMELINE**: Week 10 (peak phase).
- **TOOL/PLATFORM**: Instagram Live, Later for scheduling promos.
## CONTENT REQUIREMENTS
- **Pre-order page A+ Content**: 1,200-word enhanced description + 5 images (800x800px each, throne motifs); Amazon KDP format; Agency writes copy, author approves.
- **Reels teasers (10 variations)**: 15-second video scripts (75 words each), with hooks like "The throne whispers your name..."; TikTok/Instagram vertical 9:16; VA films with CapCut, Leo scripts.
- **Email sequence (5 emails)**: 300-500 words each, subject lines under 50 chars (e.g., "Unlock the Shadow's First Chapter FREE"); ConvertKit HTML; Agency writes.
- **Influencer pitch kit**: 1-page PDF template (book cover, blurb, 100-word bio, affiliate link); Canva PDF; Agency creates.
- **Live Q&A promo graphic**: 1080x1920px Instagram Story template with countdown timer; Canva; VA designs.
## SUCCESS METRICS
- **Pre-order sales**: Track daily via Amazon Seller Central + Shopify dashboard; baseline 0, 90-day target 3,000.
- **Ad-driven traffic**: Measure click-throughs and conversions in TikTok/Meta Ads Manager; baseline N/A (new campaign), 90-day target 50,000 clicks at 6% conversion.
- **Email open-to-pre-order rate**: Monitor in ConvertKit (opens → link clicks → sales); baseline 25% open/5% click, 90-day target 40% open/12% conversion.
## RISK & MITIGATION
- **Risk 1**: Low ad performance due to algorithm changes. **Mitigation**: Allocate 20% of ad budget to A/B test 3 creative variants weekly, pausing underperformers (<1% CTR) via Ads Manager rules.
- **Risk 2**: Influencer no-shows or low engagement. **Mitigation**: Book 15 influencers upfront with contracts via Aspire.io, paying 50% on delivery of post proof.
## BUDGET ESTIMATE
$4,500-$7,500 USD; single biggest cost driver is paid social ads ($3,000-$5,000 for 21-day TikTok/Instagram spend at $0.50-$1.00 CPM targeting 5M impressions).