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+## OBJECTIVE
+Achieve 5,000 unit sales of "The Silent Echo" (psychological thriller by Alex Rivera) via Amazon Kindle and paperback within 90 days of launch, measured by KDP dashboard sales reports, representing a 10x lift from the author's current 500-copy quarterly baseline.
+
+## TARGET AUDIENCE
+- **Primary segment**: Women aged 28-45, active on TikTok (#BookTok) and Facebook (thriller reader groups), in the awareness-to-consideration buying stage, feeling intrigued by twisty domestic suspense but overwhelmed by TBR piles and skeptical of new authors.
+- **Key insight**: They need to see authentic "unputdownable" reader reactions (e.g., "gasped at chapter 12!") via short video snippets and hear from relatable "everywoman" protagonists to feel an emotional pull toward binge-reading the book tonight.
+
+## TACTICAL PLAN
+- **STEP**: Set up Amazon KDP paperback and ebook with optimized listing (title, blurb with 7% conversion hook, 7 keywords like "psychological thriller twist ending", A+ Content with 5 teaser images).  
+  **OWNER**: Agency (Leo).  
+  **TIMELINE**: Week 1 (pre-launch phase).  
+  **TOOL/PLATFORM**: Amazon KDP dashboard.
+
+- **STEP**: Launch TikTok #BookTok campaign with 15x 15-30s videos of author reading tense excerpts, overlaid with suspense music and text hooks ("What if your best friend was lying?"), targeting "Gone Girl" fans.  
+  **OWNER**: VA (video editor).  
+  **TIMELINE**: Weeks 2-4 (launch phase), posting 3x/week.  
+  **TOOL/PLATFORM**: TikTok Creator Tools, CapCut for editing.
+
+- **STEP**: Run Facebook Ads to thriller groups (e.g., "Psychological Thriller Addicts" with 50k+ members) with carousel ad showing book cover, 5-star ARC reviews, and "Read free preview" CTA linking to Amazon.  
+  **OWNER**: Agency (ads specialist).  
+  **TIMELINE**: Weeks 3-12 (sustain phase), $50/day budget.  
+  **TOOL/PLATFORM**: Facebook Ads Manager, targeting interests "Gillian Flynn" + lookalikes.
+
+- **STEP**: Secure 20 ARC reviewer spots via Booksprout and post-launch Goodreads giveaways (50 copies) to generate 100+ reviews.  
+  **OWNER**: Author (distributes ARCs).  
+  **TIMELINE**: Weeks 1-2 for ARCs; Weeks 5-6 for giveaways.  
+  **TOOL/PLATFORM**: Booksprout, Goodreads Giveaways.
+
+- **STEP**: Email nurture sequence to author's 2k subscriber list with day 0 launch alert, day 3 "first twist reveal" teaser, day 7 "reader reactions" roundup.  
+  **OWNER**: VA.  
+  **TIMELINE**: Weeks 4-12, automated post-launch.  
+  **TOOL/PLATFORM**: ConvertKit.
+
+## CONTENT REQUIREMENTS
+- **TikTok Videos**: 15x vertical MP4s, 15-30s each, author on-camera with book excerpts; 100-150 characters overlaid text; platform TikTok; VA edits, author films.
+- **Facebook Ad Creatives**: 5x carousel images (1200x628px PNGs) + 1 video variant; 100-word copy per ad with CTA; platform Facebook; agency writes copy, Canva for graphics.
+- **Amazon A+ Content**: 5x modular images (970x600px) + 300-word enhanced blurb; platform Amazon KDP; agency writes, author approves.
+- **Email Sequence**: 3x HTML emails, 400 words each with teaser graphics and Amazon link; platform ConvertKit; agency writes copy.
+- **ARC Request Form**: Google Form template with book blurb and reviewer guidelines; platform Booksprout integration; agency creates.
+
+## SUCCESS METRICS
+- **Amazon Sales Rank**: Track daily via KDP Reports; baseline #50,000 in Kindle Store; 90-day target top 5,000.
+- **TikTok Engagement Rate**: Views-to-likes ratio via TikTok Analytics; baseline 2%; 90-day target 8% on 100k total views.
+- **Review Velocity**: New Amazon reviews per week via AMZScout tracker; baseline 5/week; 90-day target 25/week (200 total).
+
+## RISK & MITIGATION
+- **Risk**: Low ad conversion due to ad fatigue in saturated thriller niche. **Mitigation**: A/B test 3 creative variants weekly in Facebook Ads Manager, pausing underperformers (<1% CTR) after $100 spend.
+- **Risk**: Delayed ARC reviews impacting launch momentum. **Mitigation**: Follow up non-reviewers via Booksprout reminders after 7 days, offering bonus author Q&A for compliance.
+
+## BUDGET ESTIMATE
+$3,000-$5,500 (low/high); single biggest cost driver: Facebook Ads at $2,000-$3,500 for 90-day sustain.
+
+Leo, Senior Campaign Strategist  
+Crimson Leaf Marketing
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