From 4f146c1e19c11991f660da1b238abc19bfd1db80 Mon Sep 17 00:00:00 2001 From: PAE Date: Sat, 25 Apr 2026 09:47:18 +0000 Subject: [PATCH] staging: ba6eaea4-40b1-4cf3-873b-318c924e1525_01.md task=ba6eaea4-40b1-4cf3-873b-318c924e1525 --- ...ba6eaea4-40b1-4cf3-873b-318c924e1525_01.md | 51 +++++++++++++++++++ 1 file changed, 51 insertions(+) create mode 100644 projects/book-marketing-agency/staging/ba6eaea4-40b1-4cf3-873b-318c924e1525_01.md diff --git a/projects/book-marketing-agency/staging/ba6eaea4-40b1-4cf3-873b-318c924e1525_01.md b/projects/book-marketing-agency/staging/ba6eaea4-40b1-4cf3-873b-318c924e1525_01.md new file mode 100644 index 0000000..ade973d --- /dev/null +++ b/projects/book-marketing-agency/staging/ba6eaea4-40b1-4cf3-873b-318c924e1525_01.md @@ -0,0 +1,51 @@ +## OBJECTIVE +Achieve 5,000 pre-orders or Day 1 sales on Amazon for "Shadows in the Night," a psychological thriller by debut author Elena Voss, within 90 days of launch (success = verified sales dashboard hitting 5K units by Day 90, driving author to bestseller lists). + +## TARGET AUDIENCE +- **Primary segment**: Women aged 28-45, urban professionals (income $60K+), active on TikTok (daily users averaging 45+ min), in the awareness-to-consideration buying stage, emotionally gripped by suspense and betrayal themes from shows like "Big Little Lies." +- **Key insight**: They crave "just one more chapter" escapism after long workdays; show teaser plot twists and "what if this happened to you?" hooks to spark FOMO and immediate ARC sign-ups/pre-orders. + +## TACTICAL PLAN +- **STEP**: Research 50 competitor TikTok accounts (e.g., @booktokthrillers, @rebeccajarvisbooks) for top-performing hooks; compile 10 swipeable video templates. + - **OWNER**: Agency strategist (Leo). + - **TIMELINE**: Week 1 (pre-launch phase). + - **TOOL/PLATFORM**: TikTok Creative Center + TubeBuddy for analytics. +- **STEP**: Author records 20 raw 15-30s TikTok videos reading tense book excerpts with cliffhanger voiceover ("Swipe up for the full twist"). + - **OWNER**: Author. + - **TIMELINE**: Weeks 2-3 (build phase). + - **TOOL/PLATFORM**: CapCut app for mobile editing. +- **STEP**: VA edits videos into polished BookTok style (duet trends, green screen NYC skyline backgrounds tying to book's urban betrayal plot); add text overlays like "Betrayed by her bestie? 😱 #PsychologicalThriller." + - **OWNER**: VA. + - **TIMELINE**: Weeks 3-4 (build phase). + - **TOOL/PLATFORM**: CapCut + Canva Pro. +- **STEP**: Schedule and post 5 videos/week to author's TikTok (@elenavossbooks); boost top 3 performers with $10/day TikTok Spark Ads targeting "thriller books" interests. + - **OWNER**: Agency. + - **TIMELINE**: Weeks 5-12 (launch + sustain phase). + - **TOOL/PLATFORM**: TikTok Ads Manager + Later scheduler. +- **STEP**: Run weekly giveaways (5 ARCs via link in bio) driving to Amazon pre-order page; duet user reactions to build virality. + - **OWNER**: VA. + - **TIMELINE**: Ongoing Weeks 5-12. + - **TOOL/PLATFORM**: Gleam.io for giveaway + Amazon Associate links. +- **STEP**: Analyze weekly performance; pivot to top hooks (e.g., scale betrayal duets if >10% CTR). + - **OWNER**: Agency. + - **TIMELINE**: End of each week. + - **TOOL/PLATFORM**: TikTok Analytics + Google Sheets dashboard. + +## CONTENT REQUIREMENTS +- **Teaser Video Scripts**: 20 scripts, 100-150 words each (for 15-30s reads), TikTok format; author writes raw excerpts, agency refines hooks. +- **Video Graphics/Templates**: 10 Canva templates (1080x1920px vertical), including betrayal-themed overlays (red lipstick stains, shadowy figures); agency designs. +- **Giveaway Landing Page Copy**: 300-word page with book synopsis, entry rules, urgency CTA ("Pre-order now for bonus chapter"); agency writes. +- **Ad Copy Variants**: 15 TikTok ad headlines (under 100 chars, e.g., "Her best friend stole everything... #BookTok"), platform-specific; agency writes. +- **Email ARC Follow-up Sequence**: 3 emails (500 words total), subject lines like "Your ARC is live—review for shoutout?"; agency writes, VA sends. + +## SUCCESS METRICS +- **TikTok Followers Gained**: Track via TikTok Analytics dashboard; baseline 0 (new account), 90-day target 10K. +- **Pre-Order Link Clicks**: Measure via Bitly tracking links + Amazon dashboard; baseline 0, 90-day target 15K. +- **Video Views-to-Pre-Order Conversion**: Calculate (pre-order clicks / total video views) x 100 via Google Analytics UTM tags; baseline 0.5%, 90-day target 2%. + +## RISK & MITIGATION +- **Risk 1**: Low virality due to algorithm changes. **Mitigation**: Allocate 20% of ad budget to test 5 trend duets weekly, scaling winners based on 24hr view velocity. +- **Risk 2**: Author video quality inconsistent. **Mitigation**: Provide 2-hour CapCut training session + swipe file of 10 BookTok examples pre-recording. + +## BUDGET ESTIMATE +$2,500-$4,000 (low/high); single biggest cost driver: TikTok Spark Ads at $1,500-$2,500 for 12 weeks of boosting. \ No newline at end of file