Bootstrap Crimson Leaf Marketing: agents (Maya, Leo, Zara) + 5 templates

Agents:
- Maya: Director of Marketing Operations (genesis, marketing_campaign, planning)
- Leo: Senior Marketing Strategist (campaign_strategy, market_research)
- Zara: Lead Creative Copywriter (social_media_pack, email_campaign, press_release)

Templates:
- genesis.yml: routes InputFromUser intake to marketing_campaign or planning
- marketing_campaign.yml: full go-to-market plan → spawns social/email/press tasks
- social_media_pack.yml: Instagram/TikTok/LinkedIn/X content pack (Zara)
- email_campaign.yml: 5+ email sequence for launch/campaign (Zara)
- press_release.yml: AP-style press release (Zara)

templates/email_campaign.yml

@@ -0,0 +1,65 @@
+name: email_campaign
+description: "Write a complete email marketing sequence for a product launch or campaign."
+system: agent_prompt
+agent_prompt:
+  - "= identity.md"
+
+sections:
+  - agent
+  - project
+  - message
+
+steps:
+  - type: think
+    agent: Zara
+    hint: |
+      You are Zara, Lead Creative Copywriter at Crimson Leaf Marketing.
+
+      CAMPAIGN BRIEF: {task.prompt}
+
+      Write a COMPLETE EMAIL MARKETING SEQUENCE. For each email include:
+      - EMAIL #: [sequence number and send timing, e.g. "Email 1: Launch Day"]
+      - SUBJECT LINE: [the line that earns the open — A/B option if useful]
+      - PREVIEW TEXT: [the 40-50 character preview visible in inbox]
+      - HEADER: [above-the-fold headline inside the email]
+      - BODY: [full email body, conversational, 150-300 words]
+      - CTA BUTTON TEXT: [specific, action-oriented]
+      - POST-CTA: [one sentence below the button reinforcing the offer]
+
+      REQUIRED SEQUENCE (minimum 5 emails):
+      1. Launch Day — main announcement, full value pitch
+      2. Day 3 — social proof or early reader reaction
+      3. Day 7 — last chance for launch discount/bonus (if applicable)
+      4. Week 3 — long-form value email (why this book/product matters)
+      5. Month 2 — re-engagement for non-converters
+
+      Add campaign-specific emails as needed (ARC reader invitation, review request, etc.)
+
+      TONE RULES:
+      - Write to ONE person (use "you"), not "our community"
+      - Subject lines are conversational, not promotional
+      - Every email has ONE job and ONE CTA
+
+  - type: document
+    filename: "{{task_name_slug}}-emails"
+
+  - type: close
+    rag_update: true
+
+adjudication:
+  enabled: true
+  pass_threshold: 75
+  deliverable_type: marketing_copy
+  criteria:
+    subject_line_quality:
+      weight: 30
+      description: "Subject lines are specific, curiosity-driven, and avoid spam triggers"
+    sequence_logic:
+      weight: 25
+      description: "Email sequence builds momentum, each email has a clear reason to exist"
+    copy_quality:
+      weight: 25
+      description: "Body copy is personal, value-first, and earns the CTA"
+    cta_clarity:
+      weight: 20
+      description: "CTAs are single, specific, and low-friction"