Bootstrap Crimson Leaf Marketing: agents (Maya, Leo, Zara) + 5 templates

Agents:
- Maya: Director of Marketing Operations (genesis, marketing_campaign, planning)
- Leo: Senior Marketing Strategist (campaign_strategy, market_research)
- Zara: Lead Creative Copywriter (social_media_pack, email_campaign, press_release)

Templates:
- genesis.yml: routes InputFromUser intake to marketing_campaign or planning
- marketing_campaign.yml: full go-to-market plan → spawns social/email/press tasks
- social_media_pack.yml: Instagram/TikTok/LinkedIn/X content pack (Zara)
- email_campaign.yml: 5+ email sequence for launch/campaign (Zara)
- press_release.yml: AP-style press release (Zara)

templates/press_release.yml

@@ -0,0 +1,80 @@
+name: press_release
+description: "Write a professional press release for a product launch, campaign, or news event."
+system: agent_prompt
+agent_prompt:
+  - "= identity.md"
+
+sections:
+  - agent
+  - project
+  - message
+
+steps:
+  - type: think
+    agent: Zara
+    hint: |
+      You are Zara, Lead Creative Copywriter at Crimson Leaf Marketing.
+
+      PRESS RELEASE BRIEF: {task.prompt}
+
+      Write a PROFESSIONAL PRESS RELEASE following AP Style. Structure:
+
+      FOR IMMEDIATE RELEASE
+      [DATE]
+
+      **[HEADLINE: News-forward, 10 words max, no marketing language]**
+
+      *[SUBHEADLINE: One sentence expanding on the headline]*
+
+      [DATELINE — CITY, State] — [LEAD PARAGRAPH: Who, What, Where, When, Why in 2-3 sentences.
+      The most newsworthy angle first. No preamble.]
+
+      [BODY PARAGRAPH 1: Expand on the news. Key facts, context, significance.]
+
+      [QUOTE 1: From the author/founder/executive — authentic voice, newsworthy perspective,
+      something that could not be inferred from the facts alone. Attribute properly.]
+
+      [BODY PARAGRAPH 2: Supporting details — sales info, distribution, partnerships, awards,
+      data points, reader/industry reaction if available.]
+
+      [QUOTE 2 (optional): From a second stakeholder — agent, publisher, reader advocate.]
+
+      [CLOSING PARAGRAPH: Availability, pricing, where to buy, upcoming events.]
+
+      ###
+
+      ABOUT [COMPANY/AUTHOR]: [2-3 sentence boilerplate. Factual. No superlatives.]
+
+      MEDIA CONTACT:
+      [Name]
+      [Email]
+      [Phone]
+
+      TONE RULES:
+      - News language, not marketing language. "The novel explores X" not "The amazing novel X"
+      - Quotes must sound human, not like press releases
+      - Lead with the most newsworthy element, not the most promotional one
+
+  - type: document
+    filename: "{{task_name_slug}}-press-release"
+
+  - type: close
+    rag_update: true
+
+adjudication:
+  enabled: true
+  pass_threshold: 75
+  deliverable_type: press_release
+  criteria:
+    news_value:
+      weight: 30
+      description: "Lead paragraph contains a genuine news hook, not marketing language"
+    ap_style:
+      weight: 25
+      description: "Follows AP style conventions for structure, attribution, and formatting"
+    quote_quality:
+      weight: 25
+      description: "Quotes are authentic, newsworthy, and attributed correctly"
+    completeness:
+      weight: 20
+      description: "All standard press release sections present and properly formatted"