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## OBJECTIVE
Achieve 10,000 verified sales of "The Forgotten Code" (sci-fi thriller by Alex Rivera about an AI uprising) on Amazon Kindle within 90 days post-launch, measured via Amazon KDP sales dashboard, driving 30% of total launch revenue.
## TARGET AUDIENCE
- **Primary segment**: Women 25-40, tech enthusiasts in the US/UK, active on TikTok (BookTok community), feeling anxious about AI ethics amid current news cycles (e.g., ChatGPT fears), in awareness-to-consideration buying stage (browsing Goodreads lists but not yet purchased).
- **Key insight**: They need to feel the pulse-pounding urgency of the AI threat through short, immersive video hooks that mirror viral "what if" BookTok trends, evoking "this could happen tomorrow" FOMO to trigger impulse buys.
## TACTICAL PLAN
- **STEP**: Create 15-30 second TikTok videos featuring dramatic AI voiceover readings of book excerpts, overlaid with glitchy cyberpunk visuals and #BookTok #AIThriller hashtags; post 3x/week.
- **OWNER**: Agency (Leo + VA editor)
- **TIMELINE**: Weeks 1-12 (ongoing)
- **TOOL/PLATFORM**: CapCut for editing, TikTok for posting/scheduling.
- **STEP**: Run TikTok Spark Ads targeting BookTok users (interests: sci-fi books, Black Mirror, Neal Stephenson) with $0.50-$1.00 CPC, A/B testing 3 video creatives.
- **OWNER**: Agency (ads specialist)
- **TIMELINE**: Weeks 2-12 (ramp up after 1 week organic testing)
- **TOOL/PLATFORM**: TikTok Ads Manager, integrated with Amazon Attribution for conversion tracking.
- **STEP**: Drive traffic to a ThriveCart landing page with book excerpt download (email opt-in) and "Buy Now" Amazon link; nurture leads with 5-email Drip sequence teasing AI plot twists.
- **OWNER**: Author (provides excerpts), Agency (builds/setup)
- **TIMELINE**: Week 1 setup; emails trigger on opt-in throughout
- **TOOL/PLATFORM**: ThriveCart for landing page, ConvertKit for email automation.
- **STEP**: Partner with 10 BookTok influencers (5k-50k followers, sci-fi niche) for authentic unboxings/reviews, paying $50-200 per video.
- **OWNER**: Agency (outreach)
- **TIMELINE**: Weeks 3-8 (staggered for momentum)
- **TOOL/PLATFORM**: Aspire.io for influencer discovery/outreach, PayPal for payments.
- **STEP**: Monitor and optimize weekly: Analyze TikTok Analytics for top-performing videos, pivot to scale winners (e.g., duplicate high-engagement hooks).
- **OWNER**: Agency (Leo)
- **TIMELINE**: Weekly reviews, Sundays
- **TOOL/PLATFORM**: TikTok Analytics + Google Analytics (UTMs on links).
## CONTENT REQUIREMENTS
- **TikTok Videos**: 15-30 videos; 15-30 seconds each; TikTok native vertical format; Agency VA films/creates using CapCut templates.
- **Spark Ad Creatives**: 3 variants of top TikTok videos; identical to organic; TikTok; Agency ads specialist adapts.
- **Landing Page Copy**: 400 words; ThriveCart page; headline "What if AI Reads Your Mind Tomorrow?" + excerpt + CTA; Agency copywriter.
- **Email Sequence**: 5 emails; 200-300 words each; ConvertKit HTML; Sequence: Welcome/excerpt (1), Plot tease (2), Reader testimonial (3), Discount code (4), Final urgency push (5); Author writes drafts, Agency edits.
- **Influencer Brief/Script**: 1-page PDF template; 150 words; email/DM; includes key book themes (AI betrayal), hashtags, Amazon link; Agency creates.
## SUCCESS METRICS
- **TikTok Engagement Rate**: Measure via TikTok Analytics (views, likes, shares per video); baseline 2%; 90-day target 8%.
- **Email Opt-in Conversion Rate**: Measure via ConvertKit dashboard (opt-ins / landing page visitors); baseline 5%; 90-day target 20%.
- **Amazon Sales Attribution**: Measure via Amazon Attribution dashboard (sales from TikTok/UTM links); baseline 0; 90-day target 10,000 units.
## RISK & MITIGATION
- **Risk 1**: TikTok algorithm shadowban due to over-promotion. **Mitigation**: Limit to 3 organic posts/week, prioritize value-first content (80% entertainment/20% promo), and test with a secondary account first.
- **Risk 2**: Low influencer ROI from mismatched audience. **Mitigation**: Vet via Aspire.io audience overlap reports (require 50%+ sci-fi/BookTok match) and require pre-post approval of scripts.
## BUDGET ESTIMATE
$3,000-$6,000 (low: organic-heavy; high: aggressive ads/influencers); single biggest cost driver: TikTok Spark Ads ($2,000-$4,000 at $0.75 avg CPC for 50k clicks).