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## OBJECTIVE
Drive 2,500 pre-order sales of "Midnight Heist" (techno-thriller by tech whistleblower Elena Voss, themes of corporate espionage and AI ethics) on Amazon Kindle within 90 days through targeted BookTok video campaigns, measured by Amazon KDP pre-order dashboard.
## TARGET AUDIENCE
- **Primary segment**: Women 25-44, TikTok power users (daily scrollers, 5+ hours/week), US-based tech professionals or cybersecurity enthusiasts in the consideration buying stage (browsing Goodreads lists for "next big thriller" but hesitant due to overhyped AI books).
- **Key insight**: They need to feel the adrenaline rush of insider secrets and moral dilemmas to convert; short clips revealing "leaked" AI plot twists will trigger FOMO and shares among #BookTokThriller communities.
## TACTICAL PLAN
- **STEP**: Research and identify 50 trending #BookTok sounds/hashtags (e.g., #ThrillerBooks, #AITakesOver, #BookRecs) via TikTok Creative Center; compile top 10 for use.
- **OWNER**: Agency (Leo)
- **TIMELINE**: Days 1-3 (Pre-Launch Phase)
- **TOOL/PLATFORM**: TikTok Creative Center
- **STEP**: Produce 15x 15-30sec teaser videos: 5 plot hooks (e.g., "What if your boss's AI knew your secrets?"), 5 character intros (animated Elena Voss avatar), 5 "behind-the-scenes" AI ethics facts tied to book excerpts.
- **OWNER**: Agency VA
- **TIMELINE**: Days 4-10 (Pre-Launch Phase)
- **TOOL/PLATFORM**: CapCut for editing, Canva for graphics/animations
- **STEP**: Post 3 videos/day organically from agency TikTok (@CrimsonLeafBooks) with Amazon pre-order link in bio; duet 20 popular #BookTok videos from influencers like @abbythebooknerd.
- **OWNER**: Author (with agency approval)
- **TIMELINE**: Days 11-30 (Launch Phase)
- **TOOL/PLATFORM**: TikTok app
- **STEP**: Run TikTok Spark Ads on top 5 performing organic videos, targeting "thriller books" interests, lookalikes of @bookoftiktok followers; $10/day budget initially, scale to $50/day.
- **OWNER**: Agency
- **TIMELINE**: Days 31-60 (Growth Phase)
- **TOOL/PLATFORM**: TikTok Ads Manager, Amazon Attribution for link tracking
- **STEP**: Partner with 5 micro-influencers (10k-50k followers, #BookTokThriller niche, e.g., @thrillerchickreads); send ARCs via BookFunnel for 1 custom video each.
- **OWNER**: Agency
- **TIMELINE**: Days 61-75 (Amplification Phase)
- **TOOL/PLATFORM**: BookFunnel for ARC delivery, Aspire.io for influencer outreach
- **STEP**: Analyze weekly performance; repost top videos to Instagram Reels cross-post and email blast top engagers via ConvertKit with exclusive excerpt.
- **OWNER**: Agency
- **TIMELINE**: Weekly from Day 11 to Day 90 (Optimization Phase)
- **TOOL/PLATFORM**: TikTok Analytics, Google Analytics (UTM links), ConvertKit
## CONTENT REQUIREMENTS
- **Teaser Video Scripts** (15 total): 50-100 words/script, TikTok format (text overlay + voiceover), written by Agency (Leo); include call-to-action: "Pre-order now: [Amazon link] #MidnightHeist".
- **Graphics Pack** (20 assets): 1080x1920px animated quotes from book (e.g., "AI doesn't lie... but it hides"), Canva templates, created by Agency VA.
- **Influencer Brief Template**: 300-word Google Doc with book one-sheet, 3 video hooks, disclosure rules (#ad), written by Agency.
- **Email Newsletter Copy**: 400 words, subject "Steal Midnight Heist's Secrets Before AI Does", Klaviyo format, written by Author with Agency edits.
## SUCCESS METRICS
- **TikTok Engagement Rate**: Measure via TikTok Analytics (views/shares/likes per video); baseline 2%, 90-day target 8%.
- **Pre-Order Sales Attribution**: Track Amazon KDP dashboard clicks from TikTok UTM links via Amazon Attribution; baseline 0, 90-day target 2,500.
- **Follower Growth**: TikTok account followers via native analytics; baseline 1,000, 90-day target 10,000.
## RISK & MITIGATION
- **Risk 1**: Algorithm shadowban from over-posting or low initial traction. **Mitigation**: Space posts to 3/day max, A/B test 2 hooks per video style in first week, pivot to proven formats by Day 15.
- **Risk 2**: Influencer no-shows or mismatched audience. **Mitigation**: Vet via Aspire.io engagement history (min 5% rate), contract requires video delivery within 7 days of ARC send with approval clause.
## BUDGET ESTIMATE
$1,200 - $3,500 (low: organic focus; high: full ad scaling + 5 influencers); single biggest cost driver: TikTok Spark Ads ($800-$2,000).