diff --git a/templates/press_release.yml b/templates/press_release.yml
index 7fc5b13..6be2a1f 100644
--- a/templates/press_release.yml
+++ b/templates/press_release.yml
@@ -27,18 +27,18 @@ steps:
 
       *[SUBHEADLINE: One sentence expanding on the headline]*
 
-      [DATELINE — CITY, State] — [LEAD PARAGRAPH: Who, What, Where, When, Why in 2-3 sentences.
+      [DATELINE -- CITY, State] -- [LEAD PARAGRAPH: Who, What, Where, When, Why in 2-3 sentences.
       The most newsworthy angle first. No preamble.]
 
       [BODY PARAGRAPH 1: Expand on the news. Key facts, context, significance.]
 
-      [QUOTE 1: From the author/founder/executive — authentic voice, newsworthy perspective,
+      [QUOTE 1: From the author/founder/executive -- authentic voice, newsworthy perspective,
       something that could not be inferred from the facts alone. Attribute properly.]
 
-      [BODY PARAGRAPH 2: Supporting details — sales info, distribution, partnerships, awards,
+      [BODY PARAGRAPH 2: Supporting details -- sales info, distribution, partnerships, awards,
       data points, reader/industry reaction if available.]
 
-      [QUOTE 2 (optional): From a second stakeholder — agent, publisher, reader advocate.]
+      [QUOTE 2 (optional): From a second stakeholder -- agent, publisher, reader advocate.]
 
       [CLOSING PARAGRAPH: Availability, pricing, where to buy, upcoming events.]