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projects/book-marketing-agency/staging/9733c3fb-1e8b-4db6-aac9-e790759eff34_01.md

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+## OBJECTIVE
+Drive 3,000 pre-order sales for "Echoes of Eternity" (sci-fi thriller by Alex Rivera, themes of AI rebellion and human resilience) within 90 days through a TikTok BookTok influencer seeding campaign, measured via BookFunnel affiliate links tracking direct pre-orders.
+
+## TARGET AUDIENCE
+- **Primary segment**: Women aged 25-40, heavy TikTok users (daily 30+ min), in mid-career stress (tech professionals or parents), awareness-to-consideration buying stage, active on #BookTok with 50k+ followers in dystopian sci-fi niche.
+- **Key insight**: They crave 15-second video hooks showing "what if your smart home turned against you?" to evoke fear-mixed-thrill, triggering impulse pre-orders for escapist resilience stories amid real-world AI anxiety.
+
+## TACTICAL PLAN
+- **STEP**: Identify and shortlist 50 micro-influencers (5k-50k followers) in #BookTok sci-fi niche using follower demographics (25-40F, high engagement on dystopian reads like "The Silent Patient").
+  - **OWNER**: Agency (Leo)
+  - **TIMELINE**: Days 1-7 (Pre-launch phase)
+  - **TOOL/PLATFORM**: TikTok Creator Marketplace + HypeAuditor for analytics.
+- **STEP**: Send personalized ARCs (advance reader copies) via BookFunnel to top 20 influencers, including custom one-sheet with 3 TikTok script prompts tying to book's AI rebellion hook.
+  - **OWNER**: Author (provides ARCs) + VA (handles shipping/emails)
+  - **TIMELINE**: Days 8-14 (Pre-launch phase)
+  - **TOOL/PLATFORM**: BookFunnel for digital delivery + Canva for one-sheets.
+- **STEP**: Launch influencer content wave: Influencers post 1-3 videos/week using #EchoesOfEternity + duets with author's teaser reel.
+  - **OWNER**: Influencers (paid) + Agency (monitors/repurposes top videos to author's TikTok)
+  - **TIMELINE**: Days 15-60 (Launch phase)
+  - **TOOL/PLATFORM**: TikTok + Linktree for pre-order affiliate links to Amazon/KDP.
+- **STEP**: Run targeted TikTok ads amplifying top 5 influencer videos, budgeting $0.50-$1.00 CPM to lookalikes of engagers.
+  - **OWNER**: Agency
+  - **TIMELINE**: Days 30-75 (Amplification phase)
+  - **TOOL/PLATFORM**: TikTok Ads Manager.
+- **STEP**: Host live TikTok BookTok party with author + 5 influencers, reading teaser chapters and Q&A on AI themes.
+  - **OWNER**: Agency + Author
+  - **TIMELINE**: Day 80 (Climax phase)
+  - **TOOL/PLATFORM**: TikTok Live + StreamYard for multi-guest setup.
+- **STEP**: Compile UGC into email nurture sequence for 10k+ captured leads.
+  - **OWNER**: VA
+  - **TIMELINE**: Days 81-90 (Close phase)
+  - **TOOL/PLATFORM**: ConvertKit + Google Sheets for tracking.
+
+## CONTENT REQUIREMENTS
+- **Influencer Script Templates**: 3x Google Doc templates (150 words each), TikTok-specific (15-60s video prompts with hooks like "AI locks you in—survive or submit?"), written by Agency (Leo).
+- **ARC One-Sheet**: PDF (1 page, 300 words), includes book blurb, themes, 5 hashtags (#BookTokAI, #DystopianThriller), author bio; designed in Canva by VA.
+- **Author Teaser Reel**: 15s TikTok video script (100 words) + raw footage of author reading key passage; script by Agency, shot by Author on phone.
+- **Ad Creatives**: 5x static images + 3x video edits (from influencer UGC), 1080x1920px, <150 chars overlay text ("Pre-order now: Link in bio"); edited in CapCut by Agency.
+- **Live Event Script**: 1,000-word Google Doc outline (host intro, 3 reader polls on AI fears, call-to-action for pre-orders); written by Agency.
+
+## SUCCESS METRICS
+- **Pre-Order Sales**: Track via BookFunnel affiliate dashboard; baseline 0, 90-day target 3,000.
+- **TikTok Video Views**: Sum organic + paid views on #EchoesOfEternity from TikTok Analytics; baseline 0, 90-day target 1.5M.
+- **Email Opt-ins**: New subscribers from Linktree forms into ConvertKit; baseline 500 (author's list), 90-day target 10,000.
+
+## RISK & MITIGATION
+- **Risk 1**: Low influencer engagement due to saturated BookTok. **Mitigation**: Pre-vet with 70%+ dystopian content ratio via HypeAuditor and pay performance bonuses ($50 per 10k views).
+- **Risk 2**: Algorithm suppression on launch day. **Mitigation**: Seed 10 organic test posts from author's account 48hrs prior to prime paid amplification.
+
+## BUDGET ESTIMATE
+$8,000-$12,000 (low/high); single biggest cost driver: Influencer fees ($150-$300 each x 20 = $4,500-$6,000).