From 9265b2aa0a73fa40cb2b0f722ce541e045771897 Mon Sep 17 00:00:00 2001 From: PAE Date: Tue, 28 Apr 2026 20:42:27 +0000 Subject: [PATCH] staging: dc6881af-0041-4a2c-91a7-9d2549937e4f_01.md task=dc6881af-0041-4a2c-91a7-9d2549937e4f --- ...dc6881af-0041-4a2c-91a7-9d2549937e4f_01.md | 47 +++++++++++++++++++ 1 file changed, 47 insertions(+) create mode 100644 projects/book-marketing-agency/staging/dc6881af-0041-4a2c-91a7-9d2549937e4f_01.md diff --git a/projects/book-marketing-agency/staging/dc6881af-0041-4a2c-91a7-9d2549937e4f_01.md b/projects/book-marketing-agency/staging/dc6881af-0041-4a2c-91a7-9d2549937e4f_01.md new file mode 100644 index 0000000..bc130d8 --- /dev/null +++ b/projects/book-marketing-agency/staging/dc6881af-0041-4a2c-91a7-9d2549937e4f_01.md @@ -0,0 +1,47 @@ +## OBJECTIVE +Drive 5,000 unit sales of "Midnight Heist" by Jax Harlan (fantasy heist thriller launching Oct 15) on Amazon Kindle and paperback within 90 days, achieving a 4x ROAS on ad spend. + +## TARGET AUDIENCE +- **Primary segment**: Women 25-45 in the US/UK, active on TikTok and Facebook (daily scrollers 2+ hours), fans of fantasy heists like "Six of Crows" or "The Lies of Locke Lamora," in the interest/awareness stage (browsing BookTok but not yet purchased). +- **Key insight**: They crave high-stakes adventure with clever female protagonists and witty banter to escape daily stress; they need to feel the thrill of the heist via short, immersive video clips showing plot teases to trigger impulse pre-orders. + +## TACTICAL PLAN +- **STEP**: Set up TikTok ad account, create 5 video ad creatives (15-sec clips of animated heist scenes with book quotes overlaid), target lookalike audiences from "Six of Crows" engagers. + - **OWNER**: Agency (Leo team) + - **TIMELINE**: Days 1-3 (Pre-launch phase) + - **TOOL/PLATFORM**: TikTok Ads Manager, CapCut for editing +- **STEP**: Launch Facebook/Instagram carousel ads driving to Amazon pre-order page, using 4 static images (cover reveal, protagonist mood boards) + 1 video, A/B test 2 headlines like "Steal the Throne or Die Trying?" + - **OWNER**: Agency (VA executes under supervision) + - **TIMELINE**: Days 4-7 (Launch phase Week 1) + - **TOOL/PLATFORM**: Facebook Ads Manager, Canva for graphics +- **STEP**: Build and segment email list of 2,000 subscribers via author's website popup (offer free novella prequel), send 3-part nurture sequence teasing heist twists. + - **OWNER**: Author (provides copy), Agency (setup) + - **TIMELINE**: Days 1-30 (ongoing Build phase) + - **TOOL/PLATFORM**: ConvertKit, author's WordPress site with OptinMonster +- **STEP**: Run Amazon Sponsored Products ads on keywords "fantasy heist books," "books like Six of Crows," auto + manual campaigns, bid $0.75 CPC. + - **OWNER**: Agency + - **TIMELINE**: Days 8-90 (Scale phase) + - **TOOL/PLATFORM**: Amazon Advertising Console +- **STEP**: Partner with 10 BookTok influencers (10k-50k followers, heist niche), send ARCs for unboxing/review videos, track with unique affiliate links. + - **OWNER**: VA (outreach), Author (ships ARCs) + - **TIMELINE**: Days 10-45 (Amplify phase) + - **TOOL/PLATFORM**: Aspire.io for influencer discovery, Amazon Associates for tracking + +## CONTENT REQUIREMENTS +- **TikTok Video Ads (5 pieces)**: 15-sec vertical MP4, 0 words (text overlays only: "The Heist That Changes Everything"), TikTok, Agency writes/edits. +- **Facebook Carousel Images (4 pieces)**: 1080x1080 PNG, 50 chars/image ("Jax Harlan's Midnight Heist: Wits, Blades, Betrayal"), Facebook/Instagram, Agency designs, Author approves quotes. +- **Email Nurture Sequence (3 emails)**: HTML, 300-500 words each (Email 1: Prequel download; Email 2: Chapter 1 excerpt; Email 3: Launch discount), ConvertKit, Author writes, Agency formats. +- **Influencer Pitch Script**: Google Doc template, 200 words ("Hi [Name], Loved your Six of Crows review..."), email, VA customizes per influencer. +- **Amazon Ad Copy**: 150-char headlines/descriptions ("Fantasy Heist Thriller: Outsmart the Shadows"), Amazon, Agency writes. + +## SUCCESS METRICS +- **ROAS**: Track ad spend vs. Amazon sales attribution in Ads Manager; baseline 1.5x, 90-day target 4x. +- **TikTok Video Views to Pre-Orders**: UTM-tagged links in bio/ads to Amazon; baseline 0.5% conversion, 90-day target 2%. +- **Email Open-to-Sale Rate**: ConvertKit reports on sales from tracked links; baseline 1%, 90-day target 5%. + +## RISK & MITIGATION +- **Risk**: Low ad engagement due to algorithm changes. **Mitigation**: Allocate 20% budget to daily A/B testing of 2 new creatives, pausing underperformers below 1% CTR. +- **Risk**: Influencer delays or no reviews. **Mitigation**: Secure 20 pitches upfront, with 50% requiring video proof within 7 days post-ARC receipt. + +## BUDGET ESTIMATE +$3,000-$6,000 (low: organic-heavy; high: aggressive scaling); single biggest cost driver: TikTok/Facebook ad spend ($2,500). \ No newline at end of file