diff --git a/projects/book-marketing-agency/staging/c7b2e44f-5eef-479d-9f9d-bf42ddcfcfe9_02.md b/projects/book-marketing-agency/staging/c7b2e44f-5eef-479d-9f9d-bf42ddcfcfe9_02.md
new file mode 100644
index 0000000..8c25c1b
--- /dev/null
+++ b/projects/book-marketing-agency/staging/c7b2e44f-5eef-479d-9f9d-bf42ddcfcfe9_02.md
@@ -0,0 +1,66 @@
+# Campaign Strategy Document: "The Forgotten Code" Launch
+
+## 1. PRODUCT SUMMARY
+We're marketing *The Forgotten Code*, a debut sci-fi mystery thriller by Alex Rivera. This page-turning novel uncovers a hidden ancient algorithm that could rewrite human history, blending high-stakes adventure with cutting-edge tech intrigue. Key selling points: Unputdownable plot with jaw-dropping twists (perfect for Dan Brown fans), relatable protagonist navigating ethical dilemmas in a near-future world, and timely themes of AI and lost knowledge that spark urgent "what if" conversations.
+
+## 2. TARGET AUDIENCE
+**Primary: BookTok Enthusiasts (Thriller Lovers)**  
+- Age range: 18-35  
+- Platforms: TikTok, Instagram  
+- Purchasing triggers: Viral #BookTok videos, peer recommendations, teaser hooks  
+- Emotional state: Thrill-seeking, FOMO-driven, craving escapism and intellectual stimulation  
+
+**Secondary 1: Professional Tech Readers**  
+- Age range: 30-50  
+- Platforms: LinkedIn, Twitter/X  
+- Purchasing triggers: Author interviews, tech tie-ins, professional endorsements  
+- Emotional state: Curious, ambitious, seeking smart fiction that mirrors real-world innovations  
+
+**Secondary 2: Book Club Members**  
+- Age range: 40-60  
+- Platforms: Facebook Groups, Email  
+- Purchasing triggers: Discussion prompts, group buys, review roundups  
+- Emotional state: Community-oriented, reflective, desiring deep dives with shareable insights  
+
+## 3. MESSAGING PILLARS
+Every piece of content must reinforce **exactly these 3 core messages**:  
+1. **Uncover the Code**: Dive into a mind-bending mystery that reveals hidden truths about our world.  
+2. **Twists You Won't See Coming**: Heart-pounding suspense with revelations that redefine everything.  
+3. **Tomorrow's Tech, Today's Thrill**: Where AI and ancient secrets collide in a story that feels eerily real.  
+
+## 4. CHANNEL PLAN
+| Channel | Platform | Content Type | Frequency | Owner Agent |
+|---------|----------|--------------|-----------|-------------|
+| **Visual/Social** | Instagram & TikTok | Reels (book teasers, plot hooks, author Q&A), Stories (polls, countdowns), Carousel posts (quotes + visuals) | Daily (Launch Week), 4x/week (others) | Leo |
+| **Professional** | LinkedIn | Long-form posts (tech themes, author insights), Video interviews, Infographics (book vs. real AI) | 3x/week | Maya |
+| **Warm List** | Email (via Klaviyo/Mailchimp) | Newsletters (exclusive excerpts, ARC invites), Automated sequences (welcome + nurture) | Weekly + 2 blasts (Launch) | Zara |
+| **Credibility** | Press (PR Newswire, HARO, genre blogs) | Press releases, Guest articles, Podcast pitches | 1x/phase (total 4) | Maya |
+| **Additional: Community** | Facebook Groups & Reddit (r/books, r/scifi) | Discussion threads, AMAs, Review shares | 2x/week | Leo |
+| **Additional: Paid** | Meta Ads (targeted to BookTok lookalikes) | Video ads, Carousel ads retargeting | Continuous (budget $5K/month) | Zara |
+
+## 5. CAMPAIGN PHASES
+- **Pre-Launch (2 weeks before)**: Build hype with teasers (mysterious code visuals on IG/TikTok), ARC/early access offers via email (50 ARCs to influencers), influencer outreach (20 micro-influencers in BookTok/sci-fi). Goal: 5K impressions, 500 email signups.  
+- **Launch Week**: Daily posts across all channels (e.g., live author reading on IG), email blast to full list (discount code), press release distribution, launch ads ($2K spend). Goal: 20K reach, 1K sales Day 1.  
+- **Post-Launch (weeks 2-8)**: Amplify reviews (user-generated TikToks, LinkedIn shoutouts), community engagement (Reddit AMAs, FB group discussions), retargeting ads to cart abandoners. Goal: Sustain 500 sales/week, 10% engagement rate.  
+- **Long-Term (months 3-12)**: Evergreen content (podcast recaps, "code decoder" blog series), reader community (exclusive Discord/FB group), backlist marketing (bundle with similar titles). Goal: 10K total sales, nurture for sequels.  
+
+## 6. SUCCESS METRICS
+1. **Book Sales**: Baseline: 0 (pre-launch). Target: 15K units sold by end of month 3 (tracked via Amazon KDP + retailer dashboards).  
+2. **Engagement Rate**: Baseline: 1% (industry avg). Target: 8% across social (likes/shares/comments per post, via platform analytics).  
+3. **Email Open/Conversion Rate**: Baseline: 20% open / 2% click. Target: 35% open / 5% purchase conversion (via email platform).  
+
+## 7. EXECUTION TASKS
+- **Social Media Pack** (20 IG/TikTok posts + carousels, 10 LinkedIn posts): Leo  
+- **Email Sequence** (5-email nurture: welcome, teaser, launch blast, review request, upsell; 2 one-offs): Zara  
+- **Press Release** (Launch + 1 follow-up): Maya  
+- **Ad Copy** (10 Meta ad variants + retargeting): Zara  
+- **Author Bio/Media Kit** (PDF with headshots, Q&A, fact sheets): Maya  
+- **Influencer Outreach Pack** (DM templates, ARC tracking sheet): Leo  
+- **Review Amplification Kit** (Graphics for shares, hashtag strategy): Leo  
+- **Evergreen Content Bundle** (5 blog posts/scripts for YouTube/LinkedIn): Maya  
+- **Community Engagement Calendar** (FB/Reddit prompts, Discord setup): Zara  
+- **Analytics Dashboard Setup** (Google Sheets linking all tools): Maya  
+
+**Approval Workflow**: Maya reviews all assets before publish. Budget: $15K total (50% paid ads, 30% tools/influencers, 20% misc). Timeline: Finalize doc today; Pre-Launch starts EOW.  
+
+*Prepared by Maya, Director of Marketing Operations | Crimson Leaf Marketing*
\ No newline at end of file