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META ADS (Facebook + Instagram)
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## META AD SET 1 -- Awareness
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- HEADLINE (40 chars max): Skyrocket Book Sales Now!
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- PRIMARY TEXT (125 chars shown, 500 chars total): Your book deserves bestseller status, but visibility kills most launches. Crimson Leaf Marketing gets your story in front of ravenous readers. Proven strategies: Amazon domination, email lists that convert, social buzz that lasts. Stop struggling—unlock sales on autopilot. Book your free strategy call today!
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- LINK DESCRIPTION (30 chars max): Free Book Marketing Audit
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- CTA BUTTON: Learn More
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- TARGET: Aspiring authors, self-publishers (interests: Kindle Direct Publishing, writing books, indie authors); age 25-55; lookalikes of Tim Grahl, Joanna Penn fans
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- VISUAL NOTE: Dynamic video of exploding sales graphs + author testimonial overlay; book covers transforming into bestseller badges
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## META AD SET 2 -- Consideration
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- HEADLINE (40 chars max): Authors Hit #1 With Us
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- PRIMARY TEXT (125 chars shown, 500 chars total): "Went from 5 sales/day to 500!" – Real author result. Crimson Leaf doesn't guess—we data-drive your launch with custom funnels, ARC teams, and promo stacks that crush algorithms. See case studies: Fantasy debut topped charts; memoir went viral. Ready to prove it for your book? Claim your free launch blueprint.
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- LINK DESCRIPTION (30 chars max): See Real Results
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- CTA BUTTON: Get Offer
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- TARGET: Book writers, indie publishers (interests: book launches, author marketing, Reedsy); retarget video viewers + page engagers; age 30-60
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- VISUAL NOTE: Carousel of 3 author success stories with before/after metrics; pull quotes animated on book-themed backgrounds
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## META AD SET 3 -- Conversion / Retargeting
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- HEADLINE (40 chars max): 50% Off First Campaign
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- PRIMARY TEXT (125 chars shown, 500 chars total): You've seen the proof—now act before spots fill. Retargeting readers ignore? We fix it with pixel-perfect ads and urgency hooks. Limited: 50% off your first promo package (save $2K+). Authors booking today launch next week. Spots closing fast—secure yours with a 15-min call.
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- LINK DESCRIPTION (30 chars max): Claim 50% Off Now
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- CTA BUTTON: Shop Now
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- TARGET: Website visitors, ad engagers from Sets 1-2 (custom audiences); interests: book promotion services; exclude converters
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- VISUAL NOTE: Countdown timer graphic + "50% OFF" badge over high-energy video of book signing crowds and revenue spikes
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GOOGLE SEARCH ADS
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## GOOGLE AD GROUP 1 -- Book marketing agency
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Headline 1 (30 chars): Book Marketing Agency
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Headline 2 (30 chars): Bestseller Launch Experts
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Headline 3 (30 chars): Book Free Strategy Call
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Description 1 (90 chars): Turn your book into a bestseller with proven Amazon ads, email funnels & launch plans. Authors trust us for 10x sales.
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Description 2 (90 chars): From obscurity to #1: Real results for indie authors. Custom strategies beat algorithms. Start with free audit today.
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Keywords: "book marketing agency", "book marketing services", "hire book publicist", "promote my book", "indie book marketing", "self publishing marketing", "book launch promotion"
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## GOOGLE AD GROUP 2 -- Author promotion services
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Headline 1 (30 chars): Author Book Promotion
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Headline 2 (30 chars): Amazon Bestseller Service
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Headline 3 (30 chars): Get Your Free Blueprint
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Description 1 (90 chars): Struggling authors: We deliver ARC reviews, social buzz & sales spikes. Data-driven plans for KDP & beyond. Book now.
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Description 2 (90 chars): "Hit #1 in 7 days"—client win. Tailored promo for fiction/nonfiction. Skip the guesswork; claim your launch roadmap free.
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Keywords: "author marketing agency", "promote book on amazon", "book promotion services", "kdp marketing help", "indie author promotion", "book launch agency", "bestseller book marketing"
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AMAZON ADS (if applicable -- book products)
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## AMAZON SPONSORED PRODUCT AD
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- Headline (50 chars): Dominate Amazon Bestsellers
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- Custom text (150 chars): Indie authors: Launch like a pro with our battle-tested playbooks. ARC mastery, ad stacks & review magnets included. Turn flops into 5-figure months—grab your edge now before competitors do.
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- Targeting strategy: Keywords like "book marketing guide", "self publishing success"; categories Books > Business & Money > Marketing; competitor ASINs for similar author guides
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- Bid notes: Start at $0.75-$1.25 CPC (high-intent searchers convert 3x; scale on ACoS under 30%)
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## AMAZON SPONSORED BRAND AD
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- Brand headline (50 chars): Crimson Leaf Book Boost
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- Store spotlight: [Book Marketing Mastery], [Indie Launch Blueprint], [Amazon Ad Playbook]
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- Tagline (30 chars): Bestsellers Start Here
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