feat: add campaign_strategy template
Leo-driven tactical strategy document for influencer outreach, analytics setup, evergreen content, retargeting, and similar campaign execution tasks spawned by marketing_campaign. Co-authored-by: Copilot <223556219+Copilot@users.noreply.github.com>
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templates/campaign_strategy.yml
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85
templates/campaign_strategy.yml
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name: campaign_strategy
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description: "Write a detailed tactical strategy plan for one specific campaign execution task (influencer outreach, analytics setup, evergreen content, retargeting, giveaways, etc.)."
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debug: true
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system: agent_prompt
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agent_prompt:
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- "= identity.md"
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sections:
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- agent
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- project
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- rag
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- message
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- instructions
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steps:
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- type: think
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agent: Leo
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hint: |
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You are Leo, Senior Campaign Strategist at Crimson Leaf Marketing.
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STRATEGY BRIEF: {task.message}
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Write a COMPLETE TACTICAL STRATEGY DOCUMENT for this specific campaign initiative.
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Structure your response with these sections:
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## OBJECTIVE
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One clear, measurable goal for this initiative. What does success look like in 90 days?
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## TARGET AUDIENCE
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Who specifically are we reaching with this initiative? Be precise:
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- Primary segment: demographics, platform, emotional state, buying stage
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- Key insight: what do they need to see/hear/feel to act?
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## TACTICAL PLAN
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Step-by-step execution plan. For each step:
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- STEP: [what to do, specifically]
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- OWNER: [who executes -- author, agency, VA, or platform]
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- TIMELINE: [when, relative to campaign phases]
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- TOOL/PLATFORM: [what software, service, or channel]
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## CONTENT REQUIREMENTS
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List any content pieces this tactic needs (copy, graphics, templates, scripts).
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For each piece: format, word/character count, platform, and who writes it.
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## SUCCESS METRICS
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Exactly 3 KPIs:
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- Metric name
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- How to measure it
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- Baseline (estimated) and 90-day target
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## RISK & MITIGATION
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Top 2 risks and a one-sentence mitigation for each.
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## BUDGET ESTIMATE
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Rough cost range (low/high) with the single biggest cost driver.
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RULES:
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- Be specific -- no generic advice. Every recommendation must be actionable.
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- Pull context from the RAG memory for book/campaign details.
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- If the brief is for a book launch, tie every step back to the book's audience and themes.
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- Use real platform names, real tools, and real tactics -- no placeholder language.
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- type: document
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filename: "{{task_name_slug}}-strategy"
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- type: close
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rag_update: true
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adjudication:
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enabled: true
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pass_threshold: 75
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deliverable_type: strategy_document
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criteria:
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specificity:
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weight: 30
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description: "Every tactic is actionable and specific -- no vague recommendations"
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completeness:
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weight: 25
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description: "All required sections present with substantive content"
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audience_alignment:
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weight: 25
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description: "Strategy is tailored to the book/campaign audience, not generic"
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measurability:
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weight: 20
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description: "KPIs are concrete, measurable, and tied to the objective"
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