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## OBJECTIVE
Drive 5,000 pre-orders for "Eternal Flames" (paranormal romance by Alex Rivera) via Amazon KDP within 90 days of launch, measured by KDP dashboard sales reports, equating to a 20x ROI on ad spend.
## TARGET AUDIENCE
- **Primary segment**: Women aged 18-35 on TikTok/BookTok, active in #Romantasy and #SpicyBooks communities, in the awareness-to-consideration buying stage, feeling escapist cravings amid busy lives.
- **Key insight**: They need to see raw, teaser-style videos evoking forbidden desire and cliffhanger tension (mirroring the book's vampire-shifter enemies-to-lovers trope) to spark FOMO and immediate wishlist adds.
## TACTICAL PLAN
- **STEP**: Create 15 short-form teaser videos (15-30s) featuring AI-generated visuals of steamy vampire-shifter encounters synced to trending #Romantasy audio, with overlaid text hooks like "What if your enemy was your fated mate?" ending in pre-order link.
- **OWNER**: Agency video editor.
- **TIMELINE**: Days 1-7 (Phase 1: Content Creation).
- **TOOL/PLATFORM**: CapCut for editing, ElevenLabs for voiceover, TikTok/Canva for assets.
- **STEP**: Post 3 videos/day from 3 author-managed accounts (main + 2 niche alts), using trending sounds and duets with top BookTokers like @bookboyfriendhype (10k+ followers).
- **OWNER**: Author + VA.
- **TIMELINE**: Days 8-30 (Phase 2: Organic Seeding).
- **TOOL/PLATFORM**: TikTok Creator Tools, Later for scheduling.
- **STEP**: Run $0.50-$1.00 CPC TikTok Spark Ads targeting #BookTok users with 1k+ video saves, A/B testing 5 video variants; scale winners to $500/day budget.
- **OWNER**: Agency ads manager.
- **TIMELINE**: Days 31-60 (Phase 3: Paid Amplification).
- **TOOL/PLATFORM**: TikTok Ads Manager, Google Analytics UTM links to Amazon.
- **STEP**: Partner with 20 micro-influencers (5k-20k followers in romance niche) for paid reviews/duets, providing ARCs via BookFunnel; track with unique affiliate links.
- **OWNER**: Agency outreach specialist.
- **TIMELINE**: Days 15-75 (Phases 2-4: Influence).
- **TOOL/PLATFORM**: Aspire.io for influencer discovery, BookFunnel for delivery.
- **STEP**: Host live TikTok launch party (1-hour) with author Q&A, giveaways (5 signed copies), and flash pre-order discounts via Amazon coupon code.
- **OWNER**: Author + VA moderator.
- **TIMELINE**: Day 80 (Phase 5: Conversion Push).
- **TOOL/PLATFORM**: TikTok Live, StreamYard for multi-cam.
## CONTENT REQUIREMENTS
- **Teaser Video Scripts** (15 total): 50-100 words/script, TikTok format (vertical 9:16), agency writer; include call-to-action "Pre-order now: [bit.ly link] #EternalFlames".
- **Graphics: Book Cover Mockups** (5 variants): 1080x1920px PNGs with glow effects on flames/vampire fangs, Canva templates, agency designer.
- **Influencer Brief Template**: 300-word Google Doc with ARC access, key themes (enemies-to-lovers heat, betrayal twists), dos/don'ts, and affiliate link, agency copywriter.
- **Live Script Outline**: 500-word bullet-point script for host/author, including 10 audience poll questions on fave tropes, VA prep.
## SUCCESS METRICS
- **Pre-Order Sales**: Track via Amazon KDP dashboard; baseline 0, 90-day target 5,000.
- **TikTok Video Views**: Measure organic + paid via TikTok Analytics; baseline 10k total, 90-day target 2M.
- **Click-Through Rate (CTR) on Links**: Google Analytics on bit.ly/UTM links from videos/ads; baseline 2%, 90-day target 8%.
## RISK & MITIGATION
- **Risk**: Algorithm suppression from low initial engagement. **Mitigation**: Seed first 10 videos with $50 boosted posts and 5 author duets to hit 1k views/video in 24h.
- **Risk**: Influencer flakiness or negative reviews. **Mitigation**: Vet via Aspire.io ratings >4.5 stars and require sample content approval before ARC send.
## BUDGET ESTIMATE
$8,000-$12,000 (low: organic-heavy; high: full ad scale), with single biggest cost driver TikTok Spark Ads at 60% of total ($5k-$7k).