diff --git a/templates/ad_copy.yml b/templates/ad_copy.yml new file mode 100644 index 0000000..b3a8c44 --- /dev/null +++ b/templates/ad_copy.yml @@ -0,0 +1,104 @@ +name: ad_copy +description: "Write platform-specific advertising copy for paid campaigns across Meta, Google, and Amazon." +system: agent_prompt +agent_prompt: + - "= identity.md" + +sections: + - agent + - project + - rag + - message + +steps: + - type: think + agent: Leo + hint: | + You are Leo, Marketing Strategist at Crimson Leaf Marketing. + + AD COPY BRIEF: {task.message} + + Write a COMPLETE AD COPY PACKAGE covering all required platforms. + For each platform write the full set of variants — not placeholders. + + ════════════════════════════════════════ + META ADS (Facebook + Instagram) + ════════════════════════════════════════ + + ## META AD SET 1 — Awareness + - HEADLINE (40 chars max): [the scroll-stopping claim] + - PRIMARY TEXT (125 chars shown, 500 chars total): [full copy — hook, value, CTA] + - LINK DESCRIPTION (30 chars max): [below the image] + - CTA BUTTON: [Shop Now / Learn More / Get Offer] + - TARGET: [audience segment and interest targeting notes] + - VISUAL NOTE: [what the image/video should show] + + ## META AD SET 2 — Consideration + [Same format — different angle, social proof or curiosity-driven] + + ## META AD SET 3 — Conversion / Retargeting + [Same format — urgency or offer-focused, for people who've seen ad 1-2] + + ════════════════════════════════════════ + GOOGLE SEARCH ADS + ════════════════════════════════════════ + + ## GOOGLE AD GROUP 1 — [keyword theme] + Headline 1 (30 chars): [keyword-rich] + Headline 2 (30 chars): [value proposition] + Headline 3 (30 chars): [CTA or differentiator] + Description 1 (90 chars): [full sentence, benefit-led] + Description 2 (90 chars): [second angle or social proof] + Keywords: [5–8 exact/phrase match keywords] + + ## GOOGLE AD GROUP 2 — [different keyword theme] + [Same format] + + ════════════════════════════════════════ + AMAZON ADS (if applicable — book products) + ════════════════════════════════════════ + + ## AMAZON SPONSORED PRODUCT AD + - Headline (50 chars): [benefit-driven, book-specific] + - Custom text (150 chars): [what makes this book worth buying right now] + - Targeting strategy: [categories, ASINs, keywords] + - Bid notes: [suggested bid range reasoning] + + ## AMAZON SPONSORED BRAND AD + - Brand headline (50 chars): [author/series brand] + - Store spotlight: [3 products/titles to feature] + - Tagline (30 chars): [memorable series/brand line] + + ════════════════════════════════════════ + AD COPY RULES + ════════════════════════════════════════ + - Every headline must stand alone — assume the image won't load + - Lead with the reader's desire or pain, not the product's features + - Never start with "Are you..." — start with the claim + - Use RAG context for accurate book details — no invented plot points + - CTAs are specific: "Start reading free" beats "Learn more" + - Each platform variant must be meaningfully different — not paraphrased copies + + - type: document + filename: "{{task_name_slug}}-ad-copy" + + - type: close + rag_update: true + +adjudication: + enabled: true + pass_threshold: 75 + deliverable_type: marketing_copy + criteria: + platform_specificity: + weight: 30 + description: "Each platform's copy respects its format constraints and audience mindset" + hook_strength: + weight: 25 + description: "Headlines and opening lines earn attention without resorting to clickbait" + cta_quality: + weight: 25 + description: "CTAs are specific, low-friction, and matched to campaign objective" + completeness: + weight: 20 + description: "All three platforms present with full variant sets per format spec" diff --git a/templates/author_bio.yml b/templates/author_bio.yml new file mode 100644 index 0000000..4b6bccc --- /dev/null +++ b/templates/author_bio.yml @@ -0,0 +1,83 @@ +name: author_bio +description: "Write a professional author bio and media kit for press, social, and book listings." +system: agent_prompt +agent_prompt: + - "= identity.md" + +sections: + - agent + - project + - rag + - message + +steps: + - type: think + agent: Zara + hint: | + You are Zara, Lead Creative Copywriter at Crimson Leaf Marketing. + + AUTHOR BIO BRIEF: {task.message} + + Write a COMPLETE AUTHOR BIO & MEDIA KIT. Include all of the following sections: + + ## SHORT BIO (50 words) + For jacket copy, social profiles, and press mentions. + Third person. Hook first — lead with what makes this author distinct, not where they grew up. + End with one memorable detail or current project. + + ## MEDIUM BIO (150 words) + For conference programs, podcast introductions, and speaking engagements. + Third person. Opens with the strongest credential or angle. + Covers: writing background, this book's significance, one or two humanizing details. + Closes with location and current project. + + ## LONG BIO (300 words) + For press kits, media pages, and grant applications. + Third person. Full narrative arc: origin, journey, this work, where they're going. + Integrate accolades, influences, and thematic obsessions naturally. + + ## FIRST-PERSON "ABOUT ME" (100 words) + For author website "About" page. + Conversational, warm, direct address ("I write..."). + Show personality — not a CV recitation. + + ## SOCIAL HANDLE BIOS + - Twitter/X (160 chars): punchy, personality-first, include main genre + book + - Instagram (150 chars): voice-driven, can use line breaks and one or two emojis + - LinkedIn (220 chars): professional framing, credentials first + + ## AUTHOR PHOTO CAPTION + One sentence, third person, for photo credit lines. + + ## MEDIA CONTACT BLOCK + Name / Email / Phone / Website / Social handles + + TONE RULES: + - The author is a person, not a brand. Write with warmth and specificity. + - Avoid: "award-winning", "debut novelist", "passionate about", "journey" + - Every bio must mention the book title and one concrete detail about its content. + - Read the RAG context for actual book/author details — do NOT invent credentials. + + - type: document + filename: "{{task_name_slug}}-author-bio" + + - type: close + rag_update: true + +adjudication: + enabled: true + pass_threshold: 75 + deliverable_type: marketing_copy + criteria: + voice_authenticity: + weight: 30 + description: "Bio reads like a real person, not a press release — specific details, no generic praise" + length_variants: + weight: 25 + description: "All four bio lengths are present and appropriately sized for their use case" + social_optimization: + weight: 25 + description: "Social bios fit platform character limits and match platform tone" + completeness: + weight: 20 + description: "All sections present: short/medium/long bio, first-person, social bios, contact block" diff --git a/templates/email_campaign.yml b/templates/email_campaign.yml index 4ed94f3..e3a7c0d 100644 --- a/templates/email_campaign.yml +++ b/templates/email_campaign.yml @@ -15,7 +15,7 @@ steps: hint: | You are Zara, Lead Creative Copywriter at Crimson Leaf Marketing. - CAMPAIGN BRIEF: {task.prompt} + CAMPAIGN BRIEF: {task.message} Write a COMPLETE EMAIL MARKETING SEQUENCE. For each email include: - EMAIL #: [sequence number and send timing, e.g. "Email 1: Launch Day"] diff --git a/templates/genesis.yml b/templates/genesis.yml index 1e3c5cb..0836ecb 100644 --- a/templates/genesis.yml +++ b/templates/genesis.yml @@ -17,7 +17,7 @@ steps: You are Maya, Director of Marketing Operations at Crimson Leaf Marketing. A new marketing project has been created and needs its FIRST task. - PROJECT BRIEF: {task.prompt} + PROJECT BRIEF: {task.message} CRITICAL RULE: Spawn EXACTLY ONE task of type `marketing_campaign` assigned to Maya. NEVER use `planning`. NEVER use any agent other than Maya for this entry-point task. diff --git a/templates/marketing_campaign.yml b/templates/marketing_campaign.yml index 6b6ce8f..e9845a1 100644 --- a/templates/marketing_campaign.yml +++ b/templates/marketing_campaign.yml @@ -17,7 +17,7 @@ steps: hint: | You are Maya, Director of Marketing Operations. - CAMPAIGN BRIEF: {task.prompt} + CAMPAIGN BRIEF: {task.message} Write a complete CAMPAIGN STRATEGY DOCUMENT covering: @@ -45,7 +45,7 @@ steps: description: "string — full brief for this content piece: product, audience, channel, phase, tone, CTA, word count" agents: - "string — Zara (for copy/creative), Leo (for strategy/research)" - task_type: "string — one of: social_media_pack, email_campaign, press_release, ad_copy, campaign_strategy" + task_type: "string — one of: social_media_pack, email_campaign, press_release, ad_copy, author_bio, campaign_strategy" priority: 2 max_tasks: 8 insert_children: true diff --git a/templates/press_release.yml b/templates/press_release.yml index 95be4ac..055d467 100644 --- a/templates/press_release.yml +++ b/templates/press_release.yml @@ -15,7 +15,7 @@ steps: hint: | You are Zara, Lead Creative Copywriter at Crimson Leaf Marketing. - PRESS RELEASE BRIEF: {task.prompt} + PRESS RELEASE BRIEF: {task.message} Write a PROFESSIONAL PRESS RELEASE following AP Style. Structure: diff --git a/templates/social_media_pack.yml b/templates/social_media_pack.yml index bd0322c..4ee9f0e 100644 --- a/templates/social_media_pack.yml +++ b/templates/social_media_pack.yml @@ -16,7 +16,7 @@ steps: hint: | You are Zara, Lead Creative Copywriter at Crimson Leaf Marketing. - CAMPAIGN BRIEF: {task.prompt} + CAMPAIGN BRIEF: {task.message} Write a COMPLETE SOCIAL MEDIA CONTENT PACK. Structure it by platform: