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## OBJECTIVE
Generate 10,000 verified Amazon pre-orders for "The Forgotten Code" (sci-fi thriller by Jordan Hale on AI ethics and human survival) within 90 days via a targeted BookTok influencer seeding campaign, tracked through unique UTR promo codes.
## TARGET AUDIENCE
- **Primary segment**: Women 18-34, heavy TikTok users (daily 1+ hours), fans of dystopian sci-fi (e.g., fans of "The Hunger Games" or "Divergent"), in the awareness-to-consideration buying stage, emotionally anxious about real-world AI risks like job loss or surveillance.
- **Key insight**: They need to feel an urgent thrill of "what if this is real?" through fast-paced teaser videos showing AI "glitches" mirroring the book's themes, prompting FOMO-driven clicks to pre-order for exclusive early access.
## TACTICAL PLAN
- **STEP**: Compile list of 50 micro-influencers (10k-50k followers) in BookTok/sci-fi niche using TikTok Creator Marketplace search filters ("booktok", "scifi books", "AI thriller") and Crossclip for engagement analytics (>5% ER baseline).
- **OWNER**: Agency
- **TIMELINE**: Prep phase (days 1-7)
- **TOOL/PLATFORM**: TikTok Creator Marketplace, Crossclip
- **STEP**: Outreach via DM/email with personalized pitch including ARC PDF link, custom UTR code, and $50-150 gifting fee offer; aim for 20 acceptances.
- **OWNER**: VA
- **TIMELINE**: Prep phase (days 8-14)
- **TOOL/PLATFORM**: Gmail, Canva for pitch decks, BookFunnel for ARC delivery
- **STEP**: Provide influencers with branded content kit (video templates, key quotes from book on AI rebellion theme); require 1-3 videos per influencer with #ForgottenCodeAI, bio link to Amazon pre-order page via Linktree.
- **OWNER**: Agency
- **TIMELINE**: Launch phase (days 15-30)
- **TOOL/PLATFORM**: CapCut templates, Linktree
- **STEP**: Seed initial 5 agency-run videos on owned TikTok account (@CrimsonLeafBooks) to bootstrap algorithm, then monitor and boost top-performing influencer posts with $0.50-$1 CPM ads.
- **OWNER**: Agency
- **TIMELINE**: Amplification phase (days 31-60)
- **TOOL/PLATFORM**: TikTok Ads Manager
- **STEP**: Weekly performance sync with author: track UTR redemptions, repost top UGC to Instagram Reels for cross-promo; pivot to top 5 influencers for paid collabs if ER >7%.
- **OWNER**: Agency + Author
- **TIMELINE**: Optimization phase (days 61-90)
- **TOOL/PLATFORM**: Google Sheets for dashboard, TikTok Analytics
## CONTENT REQUIREMENTS
- **Teaser Video Script**: 15-30 sec TikTok script with AI glitch effects, voiceover reading key book excerpt ("The code awakens..."); 150 words max; TikTok vertical; Agency writes, influencers adapt.
- **Unboxing Reel Template**: CapCut-editable video showing ARC arrival, dramatic page flips to AI ethics quotes; no word count, 10-20 sec; TikTok/Reels; VA creates template.
- **Static Promo Graphic**: Book cover overlay with "Pre-order now: What if AI reads your mind?" headline; 1080x1920px; TikTok/Instagram Stories; 50 words; Agency designs in Canva.
- **Influencer Brief Doc**: 1-page Google Doc with dos/don'ts, hashtags (#BookTokAI, #SciFiThriller), UTR code instructions; Agency writes.
## SUCCESS METRICS
- **Pre-order Conversions**: Track unique UTR code redemptions in Amazon Seller Central; baseline 0, 90-day target 10,000.
- **Video Views**: Aggregate TikTok Analytics views from #ForgottenCodeAI; baseline 0, 90-day target 2M+.
- **Engagement Rate**: (Likes + Comments + Shares)/Views via TikTok Analytics dashboard; baseline 3%, 90-day target 8%.
## RISK & MITIGATION
- **Risk**: Low influencer response rate due to saturated BookTok space. **Mitigation**: Offer tiered incentives ($50 base + $100 bonus for 10k+ views) and personalize outreach with their recent video shoutouts.
- **Risk**: TikTok algorithm suppression from over-promotion. **Mitigation**: Space posts (max 2/influencer/week) and prioritize organic UGC amplification over direct ads initially.
## BUDGET ESTIMATE
$4,000-$7,500 (low: 20 influencers at $50 each + tools; high: bonuses + $2k ads); single biggest cost driver: influencer gifting/collabs ($2,500-$4,500).