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## OBJECTIVE
Drive 1,000 pre-orders for "Whispers in the Dark" (paranormal romance by Sarah Black) on Amazon within 90 days via a targeted BookTok (TikTok) video series, measured by Amazon KDP pre-order sales dashboard hitting $15,000 in revenue at $14.99 average price.
## TARGET AUDIENCE
- **Primary segment**: Women 18-35, avid romance readers on TikTok (BookTok community), in the awareness-to-consideration buying stage, often scrolling during evenings/weekends, emotionally craving escapist "spicy" paranormal romance with brooding vampires and fierce heroines amid real-life stress.
- **Key insight**: They need to feel the thrill of forbidden romance and high-stakes drama through short, visually immersive hooks (e.g., ASMR whispers, dramatic reenactments) to swipe up and pre-order for instant emotional payoff.
## TACTICAL PLAN
- **STEP**: Set up dedicated TikTok account (@WhispersDarkBook) optimized with bio link to Amazon pre-order page via Linktree; post profile pic (vampire silhouette over full moon) and header (book cover with "Pre-order now #BookTok").
- **OWNER**: VA
- **TIMELINE**: Day 1 (Phase 1: Setup)
- **TOOL/PLATFORM**: TikTok app, Canva for graphics, Linktree
- **STEP**: Produce and post 3 teaser videos/week (15-30s each): Video 1 - atmospheric book unboxing with vampire fang props; Video 2 - heroine monologue reading spicy excerpt; Video 3 - duet with popular BookTokers reacting to trope (e.g., "enemies to lovers").
- **OWNER**: Author (records), VA (edits/posts)
- **TIMELINE**: Days 2-30 (Phase 1: Build Awareness), ramp to daily in Phase 2 (Days 31-60: Engagement)
- **TOOL/PLATFORM**: CapCut for editing, TikTok trends/hashtags (#ParanormalRomance #SpicyBookRecs #VampireLovers #BookTok)
- **STEP**: Run TikTok Spark Ads on top 5 organic videos, targeting "BookTok" interests, lookalikes of @booktok accounts like @romancebooklover, budget $10/day initially.
- **OWNER**: Agency
- **TIMELINE**: Days 15-90 (Phase 2: Amplify, Phase 3: Convert)
- **TOOL/PLATFORM**: TikTok Ads Manager
- **STEP**: Host 2 live sessions/week (30min): Q&A on book lore, live reading of cliffhanger chapter end, pinned comment with Amazon pre-order link.
- **OWNER**: Author
- **TIMELINE**: Days 20-80 (Phase 2: Engagement)
- **TOOL/PLATFORM**: TikTok Live
- **STEP**: Cross-promote top videos to 5 BookTok influencers (10k-50k followers, romance niche) via DMs offering free ARC copies for reviews/duets.
- **OWNER**: VA
- **TIMELINE**: Days 30-60 (Phase 2: Leverage)
- **TOOL/PLATFORM**: TikTok DMs, Google Sheets for influencer tracker, BookFunnel for ARC delivery
- **STEP**: Analyze weekly performance in TikTok Analytics; pivot by boosting high-engagement videos (views >10k) and A/B testing hooks (e.g., voiceover vs. text overlay).
- **OWNER**: Agency
- **TIMELINE**: Weekly from Day 7 (All Phases)
- **TOOL/PLATFORM**: TikTok Analytics, Google Analytics (via Linktree UTM tags)
## CONTENT REQUIREMENTS
- **Teaser Video Scripts**: 3 templates/script per video type (unboxing, excerpt read, trope duet); 150-250 words/script (fits 15-30s read); TikTok format; Author writes initial drafts, VA adapts.
- **Graphics Pack**: 10 static images (book cover variants, quote cards like "His bite lingered like forbidden sin", vampire mood boards); 1080x1920px PNG; TikTok/Canva; VA creates using Midjourney prompts tied to themes (dark romance, eternal longing).
- **Live Session Outline**: 1-page script per session (intro hook, 3 lore teases, Q&A prompts, CTA: "Pre-order link in comments"); 400 words; TikTok; Author writes.
- **Influencer Pitch DM**: 5 personalized templates (e.g., "Loved your #EnemiesToLovers recs—'Whispers' has the ultimate vampire twist! Free ARC?"); 100-150 characters; TikTok; VA customizes from author bio.
- **Hashtag/Trend List**: 20 curated (#BookTok, #SpicyReads, #VampireRomance, emerging trends like #DarkRomanceAesthetic); Excel sheet; Agency compiles.
## SUCCESS METRICS
- **TikTok Video Views**: Track total views in TikTok Analytics; baseline 0, 90-day target 500,000.
- **Link Clicks to Amazon**: Measure via Linktree dashboard (UTM-tagged); baseline 0, 90-day target 10,000.
- **Pre-Order Sales**: Pull from Amazon KDP dashboard; baseline 0, 90-day target 1,000 units.
## RISK & MITIGATION
- **Risk 1: Low organic reach due to algorithm changes**: Monitor daily; mitigate by allocating 30% ad budget to non-performers from Day 15 and pivot to trending audio/hashtags weekly.
- **Risk 2: Influencer no-shows or negative reviews**: Pre-vet with engagement rate >5% and past positive collabs; mitigate by securing 10 backups and including review guidelines in ARC email.
## BUDGET ESTIMATE
$1,500-$3,500 (low: organic focus; high: aggressive ads/influencers); single biggest cost driver: TikTok Spark Ads ($1,000-$2,500 at $0.50-$1.00 CPM for 2M impressions).