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+# META ADS (Facebook + Instagram)
+
+## META AD SET 1 -- Awareness
+- **HEADLINE** (32 chars): Epic Fantasy Awaits Your Throne
+- **PRIMARY TEXT** (248 chars): Imagine unearthing ancient magic that changes everything. In *The Lost Heir* by J.K. Thorne, a forgotten orphan rises to claim her destiny amid betrayals and battles. Gripping twists keep you up all night. Escape reality—start reading the first chapter free now and ignite your adventure.
+- **LINK DESCRIPTION** (28 chars): Free Chapter of The Lost Heir
+- **CTA BUTTON**: Learn More
+- **TARGET**: Women 25-45, interests: Fantasy books, Game of Thrones, Sarah J. Maas; lookalikes of Brandon Sanderson fans
+- **VISUAL NOTE**: Dramatic book cover zoom-in on glowing crown, misty kingdom backdrop, slow pan to reveal heroine's fierce eyes
+
+## META AD SET 2 -- Consideration
+- **HEADLINE** (36 chars): 50,000 Readers Can't Stop
+- **PRIMARY TEXT** (312 chars): Readers rave: "Best fantasy twist since Throne of Glass!" *The Lost Heir* delivers non-stop magic, forbidden romance, and a heroine who fights back. "I devoured it in one sitting," says 5-star reviewer Emily K. Join thousands hooked on J.K. Thorne's world. Claim your free preview and see why it's climbing bestseller lists.
+- **LINK DESCRIPTION** (25 chars): Read Raving Reviews Now
+- **CTA BUTTON**: Get Offer
+- **TARGET**: 25-54 fantasy readers, interests: Epic fantasy, magic academies, booktok; engaged with similar book pages
+- **VISUAL NOTE**: Carousel of 5-star review screenshots overlayed on book open to a magical scene, animated sparkles
+
+## META AD SET 3 -- Conversion / Retargeting
+- **HEADLINE** (29 chars): 48 Hours: 50% Off The Lost Heir
+- **PRIMARY TEXT** (289 chars): You've glimpsed the magic—now own *The Lost Heir* before the deal vanishes. Epic battles, shocking heir reveal, and a throne worth fighting for. Limited: 50% off ebook for 48 hours only. Tap to claim your destiny at half price and binge-read tonight. Don't miss out!
+- **LINK DESCRIPTION** (24 chars): 50% Off – Buy Before Gone
+- **CTA BUTTON**: Shop Now
+- **TARGET**: Retargeting: Viewed awareness/consideration ads, add-ons: Kindle users, fantasy purchases
+- **VISUAL NOTE**: Countdown timer over book cover with discount badge, pulsing red urgency glow, quick-cut to action scene illustration
+
+# GOOGLE SEARCH ADS
+
+## GOOGLE AD GROUP 1 -- Epic Fantasy Books
+**Headline 1** (28 chars): Epic Fantasy The Lost Heir  
+**Headline 2** (26 chars): Orphan Claims Magic Throne  
+**Headline 3** (24 chars): Start Free Chapter Now  
+**Description 1** (84 chars): Discover *The Lost Heir* by J.K. Thorne—heart-pounding magic, twists, and destiny await your escape.  
+**Description 2** (78 chars): 5-star raves for gripping battles and heroine's rise. Free preview unlocks your next obsession.  
+**Keywords**: "the lost heir book", "epic fantasy novels", "magic throne fantasy", "orphan fantasy heroine", "jk thorne book", [exact match]
+
+## GOOGLE AD GROUP 2 -- Best Fantasy Books 2023
+**Headline 1** (29 chars): Best New Fantasy 2023 Book  
+**Headline 2** (27 chars): Twists Like Game of Thrones  
+**Headline 3** (25 chars): 50% Off Bestseller Now  
+**Description 1** (82 chars): *The Lost Heir* tops fantasy lists with forbidden magic and epic quests—perfect for binge readers craving more.  
+**Description 2** (86 chars): "Unputdownable!" say 50K fans. Grab 50% off ebook deal and claim your throne in this rising hit today.  
+**Keywords**: "best fantasy books 2023", "new epic fantasy releases", "throne fantasy series", "fantasy books with twists", "bestselling fantasy heir", "game of thrones like books", [phrase match]
+
+# AMAZON ADS (if applicable -- book products)
+
+## AMAZON SPONSORED PRODUCT AD
+- **Headline** (42 chars): Rise to Power in The Lost Heir Fantasy
+- **Custom text** (142 chars): Unearth destiny's magic in J.K. Thorne's *The Lost Heir*—orphan heroine battles dark forces for her throne. Twists, romance, 5-star thrills. Perfect escape. Buy now at 50% off and start your saga!
+- **Targeting strategy**: Keywords: epic fantasy, magic heir, throne books; ASINs of similar: Sarah J. Maas, Brandon Sanderson; categories: Fantasy > Epic
+- **Bid notes**: $0.75-$1.25; high intent on top fantasy keywords, scale on converters during promo
+
+## AMAZON SPONSORED BRAND AD
+- **Brand headline** (38 chars): J.K. Thorne's Epic Worlds
+- **Store spotlight**: The Lost Heir (ebook), The Lost Heir (paperback), Shadow Crown (sequel teaser)
+- **Tagline** (26 chars): Claim Your Throne Today
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