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## OBJECTIVE
Achieve 1,000 verified Amazon pre-orders for "Whispers of the Forgotten" (historical fiction novel about a female spy's resilience in WWII-occupied France) within 90 days, measured via Amazon KDP dashboard sales reports, equating to a 5x lift from the current baseline of 200 lifetime sales.
## TARGET AUDIENCE
- **Primary segment**: Women aged 35-55, active on Facebook (daily users) and BookBub (email subscribers), in the awareness-to-consideration buying stage, emotionally invested in stories of female empowerment amid historical adversity (e.g., fans of Kristin Hannah's "The Nightingale").
- **Key insight**: They need to feel an immediate emotional pull through vivid imagery of the protagonist's defiance and secret codes, triggering a "must-read for book club" impulse to click pre-order links.
## TACTICAL PLAN
- **STEP**: Create and launch Facebook lookalike audiences based on upload of 1,000 past buyers' emails from author's KDP reports, targeting interests like "historical fiction," "WWII books," and "female spies."
- **OWNER**: Agency (Leo to brief VA)
- **TIMELINE**: Phase 1 (Days 1-7)
- **TOOL/PLATFORM**: Facebook Ads Manager
- **STEP**: Run carousel ads featuring 5 book cover variants + quote overlays ("She decoded secrets that toppled empires"), directing to author's Linktree with Amazon pre-order button.
- **OWNER**: VA (under agency oversight)
- **TIMELINE**: Phase 2 (Days 8-45, daily optimization)
- **TOOL/PLATFORM**: Facebook Ads + Linktree
- **STEP**: Send nurture email sequence to author's 5K Klaviyo list, with Day 1 teaser excerpt, Day 3 pre-order incentive (free digital map of spy routes), Day 7 urgency reminder.
- **OWNER**: Author (provides excerpts) + Agency (designs)
- **TIMELINE**: Phase 2 (Days 8-30) + Phase 3 retarget (Days 31-90)
- **TOOL/PLATFORM**: Klaviyo email automation
- **STEP**: Post daily Instagram Reels (15-30s) on author's account showing AI-generated WWII map animations tying to book themes, with swipe-up pre-order link.
- **OWNER**: VA
- **TIMELINE**: Phase 2-3 (Days 8-90, 1/day)
- **TOOL/PLATFORM**: Instagram + CapCut for editing + Midjourney for visuals
- **STEP**: Submit book to 3 BookBub Featured Deals slots for "Similar to Kristin Hannah" category, timing for Week 6 peak.
- **OWNER**: Agency
- **TIMELINE**: Phase 3 (Days 46-90)
- **TOOL/PLATFORM**: BookBub partner portal
## CONTENT REQUIREMENTS
- **Facebook/Instagram Ad Copy**: 6 variations, 100-125 characters each, for carousel headlines/subtext (e.g., "Decode her secrets before the Nazis do – Pre-order now!"), platform: FB/IG Ads, who writes: Agency (Leo).
- **Graphics**: 10 static images (1080x1080px) of book cover mockups with quote overlays + protagonist silhouette against French skyline; 5 Reel templates (vertical video, 9:16), platform: FB/IG, who creates: VA using Canva Pro + Midjourney.
- **Email Templates**: 3-sequence HTML emails (subject lines 40 chars max, body 300-500 words with excerpt pulls), platform: Klaviyo, who writes: Agency (copy) + Author (approves excerpts).
- **Reel Scripts**: 20x 15s scripts (50 words each, voiceover: "In 1943 Paris, one woman's code changed history..."), platform: Instagram, who writes: Agency.
## SUCCESS METRICS
- **Pre-Order Volume**: Track daily Amazon KDP sales dashboard exports; baseline: 200 total sales; 90-day target: 1,000.
- **Click-Through Rate (CTR)**: Monitor Facebook Ads Manager; baseline: 1.2%; 90-day target: 2.5%.
- **Email Open-to-Pre-Order Conversion**: Measure Klaviyo UTM-tagged link clicks vs. Amazon sales attribution; baseline: 2%; 90-day target: 8%.
## RISK & MITIGATION
- **Risk 1**: Low ad performance due to iOS privacy changes reducing targeting accuracy. **Mitigation**: Allocate 20% of ad budget to broad interest testing in Week 1, pivoting to top 2 performers by Day 10.
- **Risk 2**: Author list fatigue from prior launches leading to unsubscribes. **Mitigation**: Segment Klaviyo list to send only to non-openers from last 6 months, capping frequency at 1/week.
## BUDGET ESTIMATE
$3,500-$6,000 (low/high); single biggest cost driver: Facebook ad spend ($2,500-$4,500 at $0.50-$1.00 CPC for 5K-10K clicks).