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## OBJECTIVE
Achieve 5,000 pre-orders and 10,000 email sign-ups for Alex Rivera's thriller "Shadows of the Past" within 90 days via a TikTok-driven viral teaser campaign, resulting in a #1 Amazon bestseller ranking in Mystery & Thrillers upon launch.
## TARGET AUDIENCE
- **Primary segment**: Women aged 25-45, active on TikTok (daily users, 70%+ engagement rate), in the awareness-to-consideration buying stage, feeling intrigued by psychological suspense but overwhelmed by generic thrillers; they seek edge-of-your-seat twists tied to family secrets and betrayal themes.
- **Key insight**: They need to feel the adrenaline rush of the book's opening hook (a mother's disappearance revealed through cryptic clues) via short, immersive video clips that mirror true-crime TikTok trends, prompting "add to cart" urgency with limited-time pre-order links.
## TACTICAL PLAN
- **STEP**: Create 15-second teaser videos featuring animated book excerpts with eerie music and text overlays of plot twists (e.g., "What if your family hid a killer?").
- **OWNER**: Agency (video editor)
- **TIMELINE**: Days 1-7 (Phase 1: Prep)
- **TOOL/PLATFORM**: CapCut for editing, TikTok for posting.
- **STEP**: Post 3 videos/day from agency TikTok account, using trending sounds like "Murder Mystery" audio and hashtags #ShadowsOfThePast #ThrillerTeaser #BookTok.
- **OWNER**: VA
- **TIMELINE**: Days 8-45 (Phase 2: Amplification)
- **TOOL/PLATFORM**: TikTok Creator Tools for scheduling, Later for analytics.
- **STEP**: Run TikTok Spark Ads targeting "BookTok" interests, lookalikes of Colleen Hoover fans, with CTA to pre-order link.
- **OWNER**: Agency (ads specialist)
- **TIMELINE**: Days 15-75 (Phase 2-3: Scale)
- **TOOL/PLATFORM**: TikTok Ads Manager, budget $0.50-$1.00 CPM.
- **STEP**: Partner with 20 micro-influencers (10k-50k followers in #BookTok thriller niche) for unboxing/reaction videos.
- **OWNER**: Agency (outreach)
- **TIMELINE**: Days 30-60 (Phase 3: Influence)
- **TOOL/PLATFORM**: Aspire.io for influencer discovery, Google Forms for ARC distribution.
- **STEP**: Drive traffic to dedicated landing page with email capture for "exclusive twist chapter" download.
- **OWNER**: Author (provides chapter), Agency (builds page)
- **TIMELINE**: Days 1-90 (Ongoing)
- **TOOL/PLATFORM**: ConvertKit for landing page/email, Amazon Associate links for pre-orders.
- **STEP**: Weekly performance review and A/B test video hooks (e.g., betrayal vs. disappearance focus).
- **OWNER**: Agency (strategist)
- **TIMELINE**: Every Sunday (Ongoing)
- **TOOL/PLATFORM**: TikTok Analytics, Google Analytics.
## CONTENT REQUIREMENTS
- **Teaser Video Script**: 15-second TikTok script, 50 words max, voiceover with suspense music; platform: TikTok; who writes: Agency copywriter.
- **Graphics: Book Cover Overlay**: 1080x1920 PNG with glowing "Pre-Order Now" badge; platform: TikTok/Instagram; who creates: Agency (Canva Pro).
- **Email Landing Page Copy**: 300-word page with hero video embed, bullet-point twists from "Shadows of the Past"; platform: ConvertKit; who writes: Agency copywriter.
- **Influencer ARC Package Template**: PDF brief (1 page, 200 words) with book themes, dos/don'ts, custom discount code; platform: Email/DM; who creates: Author (reviews), Agency VA.
- **Ad Creative Variants**: 5 TikTok ad images/videos (9:16, 15s), A/B testing betrayal theme; platform: TikTok Ads; who creates: Agency video editor.
## SUCCESS METRICS
- **TikTok Views**: Track via TikTok Analytics; baseline: 0; 90-day target: 2M total views.
- **Pre-Order Conversions**: Measure clicks-to-sales via Amazon UTM tags in Bitly; baseline: 0; 90-day target: 5,000.
- **Email Sign-Ups**: Count via ConvertKit dashboard; baseline: 0; 90-day target: 10,000.
## RISK & MITIGATION
- **Risk 1: Low video virality due to algorithm changes.** Mitigation: Allocate 20% ad budget to boost top-performing organic posts within 24 hours of posting.
- **Risk 2: Influencer no-shows or mismatched content.** Mitigation: Require video approval drafts before ARC shipment and use contracts via Aspire.io with 50% payment on delivery.
## BUDGET ESTIMATE
$8,000-$15,000 (low/high); single biggest cost driver: TikTok Spark Ads ($5,000-$10,000 at $0.75 CPM for 10M impressions).