From cb67d896a1b479daa387d1854ebb0f5639b9422e Mon Sep 17 00:00:00 2001 From: PAE Date: Wed, 15 Apr 2026 23:28:41 +0000 Subject: [PATCH] staging: 2a325c71-cfbc-401e-85b9-534e808bbb72_01.md task=2a325c71-cfbc-401e-85b9-534e808bbb72 --- ...2a325c71-cfbc-401e-85b9-534e808bbb72_01.md | 47 +++++++++++++++++++ 1 file changed, 47 insertions(+) create mode 100644 projects/book-marketing-agency/staging/2a325c71-cfbc-401e-85b9-534e808bbb72_01.md diff --git a/projects/book-marketing-agency/staging/2a325c71-cfbc-401e-85b9-534e808bbb72_01.md b/projects/book-marketing-agency/staging/2a325c71-cfbc-401e-85b9-534e808bbb72_01.md new file mode 100644 index 0000000..1ccb31f --- /dev/null +++ b/projects/book-marketing-agency/staging/2a325c71-cfbc-401e-85b9-534e808bbb72_01.md @@ -0,0 +1,47 @@ +## OBJECTIVE +Achieve 5,000 unit sales of "Eternal Flames" (paranormal romance by Sarah Linden) on Amazon Kindle within 90 days via a targeted BookTok and Facebook Ads launch, with success defined as $15,000 in net royalties at $2.99 pricing. + +## TARGET AUDIENCE +- **Primary segment**: Women aged 25-45, active on TikTok (BookTok community) and Facebook Groups (Romance Readers United, Paranormal Romance Fans), emotionally craving escapist fantasy amid busy lives/mom duties, in awareness-to-consideration buying stage (browsing "fated mates" tropes). +- **Key insight**: They need to feel the thrill of forbidden romance and supernatural passion through short, steamy teaser videos showing brooding vampire hero + witty heroine chemistry to trigger impulse pre-orders. + +## TACTICAL PLAN +- **STEP**: Set up Amazon KDP pre-order page with optimized keywords ("paranormal romance fated mates", "vampire lover books"), A+ Content (book description + mockups), and enroll in KDP Select for 90-day exclusivity. + - **OWNER**: Author + Agency + - **TIMELINE**: Week 1 (Phase 1: Prep) + - **TOOL/PLATFORM**: Amazon KDP Dashboard +- **STEP**: Launch Facebook Ads campaign targeting lookalikes of Sarah J. Maas fans + interests (Sarah J. Maas, Twilight series), with 5 ad creatives rotating video teasers; budget $50/day initially scaling to $200/day. + - **OWNER**: Agency + - **TIMELINE**: Weeks 2-6 (Phase 2: Awareness Blast) + - **TOOL/PLATFORM**: Facebook Ads Manager + Meta Pixel on author landing page +- **STEP**: Create and post 30 TikTok videos (15s-30s) using trending BookTok sounds (#BookTok, #FatedMates, #VampireRomance), duets with top creators, driving to Amazon link in bio. + - **OWNER**: VA + - **TIMELINE**: Weeks 3-12 (Phase 3: Sustained Engagement), 3 videos/week + - **TOOL/PLATFORM**: TikTok + CapCut for editing, Linktree for bio link +- **STEP**: Run Amazon Sponsored Products ads on automatic targeting for "paranormal romance" keywords, bidding $0.50 CPC, with Product Pages tab optimization. + - **OWNER**: Agency + - **TIMELINE**: Weeks 4-12 (Phase 3: Conversion Push) + - **TOOL/PLATFORM**: Amazon Advertising Console +- **STEP**: Build and nurture email list via BookFunnel giveaway (free novella prequel to "Eternal Flames"), sending 3-launch sequence emails with exclusivity countdown. + - **OWNER**: Agency + Author + - **TIMELINE**: Weeks 1-12 (All Phases) + - **TOOL/PLATFORM**: BookFunnel + Mailchimp + +## CONTENT REQUIREMENTS +- **Amazon A+ Content**: 5 modular images + enhanced description; 300 words total; Amazon KDP; Agency writes. +- **Facebook Ad Creatives (5 variants)**: 15s video (heroine POV reading steamy excerpt); MP4 format, 15s; Facebook; VA edits, Agency copy (50 words each). +- **TikTok Video Scripts (30)**: Hook + teaser + CTA ("Link in bio to preorder!"); 100 characters/script; TikTok; Author provides excerpts, VA scripts. +- **Email Sequence (3 emails)**: Launch countdown with bonuses; HTML, 400 words each; Mailchimp; Agency writes. +- **BookFunnel Giveaway Landing Page**: Prequel novella upload + opt-in form; Custom page; BookFunnel; Agency designs via Canva. + +## SUCCESS METRICS +- **Amazon Sales Rank**: Track daily via KDP Reports; Baseline: #500,000 in Kindle Store; 90-day target: Peak #5,000 with 5K units sold. +- **Ad ROAS (Return on Ad Spend)**: Calculate revenue/ad cost in Facebook Ads Manager + Amazon reports; Baseline: 1.5x; 90-day target: 3x ($15K revenue on $5K spend). +- **TikTok Engagement Rate**: Views/likes/comments via TikTok Analytics; Baseline: 2%; 90-day target: 8% on 100K total views. + +## RISK & MITIGATION +- **Risk 1**: Low ad conversion due to Amazon algorithm suppression on new releases. **Mitigation**: Seed 50 early sales via author network + ARC reviews from 20 NetGalley readers pre-launch. +- **Risk 2**: TikTok shadowban from overposting. **Mitigation**: Space posts to 3/week max, vary hashtags, and monitor via Pro Analytics with 24h pause if engagement drops 50%. + +## BUDGET ESTIMATE +$4,000-$7,500 (low/high); single biggest cost driver: Facebook + Amazon ads ($3,000-$5,000). \ No newline at end of file