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## OBJECTIVE
Achieve 1,000 verified Amazon pre-orders for "Echoes of the Forgotten" (psychological thriller by Jane Doe about a woman unraveling family secrets through recovered memories) within 90 days via a targeted BookTok influencer amplification campaign, driving traffic from 500,000 video views.
## TARGET AUDIENCE
- **Primary segment**: Women aged 35-55, active on TikTok (daily users, 2+ hours/session), in the "curious investigator" emotional state (anxious about personal secrets, seeking escapist empowerment), at the awareness-to-consideration buying stage (have read 2+ thrillers in past 6 months via Kindle Unlimited).
- **Key insight**: They need to see raw, emotional "what if this was my family?" hooks (e.g., 15-sec clips of memory flashbacks) paired with influencer trust signals to feel safe pre-ordering an unknown author.
## TACTICAL PLAN
- **STEP**: Research and select 20 micro-influencers (10k-50k followers) in BookTok thriller niche with >5% engagement rate on similar content; review their top 10 videos for audience overlap using TikTok Analytics.
- **OWNER**: Agency (Leo)
- **TIMELINE**: Week 1 (Prep Phase)
- **TOOL/PLATFORM**: TikTok Creator Marketplace + HypeAuditor for vetting.
- **STEP**: Outreach to influencers with personalized pitch email including book ARC (advance reader copy), custom video script template, and $50 incentive per video; secure 15 commitments.
- **OWNER**: VA
- **TIMELINE**: Weeks 1-2 (Prep Phase)
- **TOOL/PLATFORM**: Gmail + Google Sheets tracker; BookFunnel for ARC delivery.
- **STEP**: Create and approve 15 unique 15-30 sec video assets per influencer (e.g., green-screen memory reenactments tying to book's amnesia theme); upload to shared drive.
- **OWNER**: Agency (graphics team)
- **TIMELINE**: Weeks 2-3 (Prep Phase)
- **TOOL/PLATFORM**: CapCut for editing; Canva for thumbnails; Google Drive.
- **STEP**: Launch coordinated posting schedule (3 videos/influencer over 4 weeks, staggered M/W/F at 7pm EST peak time); tag #EchoesOfTheForgotten #BookTokThriller #MemorySecrets.
- **OWNER**: Influencers (monitored by VA)
- **TIMELINE**: Weeks 4-12 (Execution Phase)
- **TOOL/PLATFORM**: TikTok app; Later.com for scheduling oversight.
- **STEP**: Run $5k TikTok Spark Ads boosting top 5 organic videos (those with >10k views in 48hrs); target lookalikes of engagers aged 35-55 interested in Gillian Flynn books.
- **OWNER**: Agency (ads specialist)
- **TIMELINE**: Weeks 5-12 (Execution Phase, ongoing)
- **TOOL/PLATFORM**: TikTok Ads Manager; link to author's Amazon pre-order page with UTM tracking.
- **STEP**: Weekly performance review: pull analytics, A/B test top hooks (e.g., "lost memory" vs. "family betrayal"), re-optimize ad spend to top performers.
- **OWNER**: Agency (Leo)
- **TIMELINE**: Weekly during Execution Phase
- **TOOL/PLATFORM**: TikTok Analytics + Google Analytics for conversion tracking.
- **STEP**: Author live Q&A session with top 3 influencers to close conversions; promote via Stories.
- **OWNER**: Author + Influencers
- **TIMELINE**: Week 10 (Amplification Phase)
- **TOOL/PLATFORM**: TikTok Live.
## CONTENT REQUIREMENTS
- **Influencer Video Script Template**: 150-word Google Doc template with 3 hook variations (e.g., "Imagine forgetting your own child's face..."), CTA to pre-order link; platform: TikTok; who writes: Agency.
- **15 Custom Video Graphics**: 1080x1920px vertical clips (reenacted memory loss scenes using stock actors); CapCut-edited MP4s <30sec; platform: TikTok; who creates: Agency graphics.
- **Pitch Email Copy**: 200-word HTML email with book cover, ARC link, incentive details; platform: Gmail; who writes: VA (template by Agency).
- **Ad Creatives (5 variants)**: Static image + video boosters with "Pre-Order Now: Unlock the Secrets" overlay, 100-char headline; platform: TikTok Ads; who creates: Agency.
- **Live Q&A Promo Graphics**: 5 Story templates (author photo + question prompts like "What's your scariest family secret?"); platform: TikTok Stories; who creates: Agency.
## SUCCESS METRICS
- **Pre-Order Sales**: Track Amazon KDP dashboard sales attributed to UTM links; baseline: 0; 90-day target: 1,000.
- **TikTok Video Views**: Sum of organic + paid views from TikTok Analytics; baseline: 0; 90-day target: 500,000.
- **Click-Through Rate (CTR)**: (Link clicks / Impressions) from TikTok Ads Manager + Google Analytics; baseline: 1%; 90-day target: 3%.
## RISK & MITIGATION
- **Risk 1**: Low influencer engagement due to algorithm changes. **Mitigation**: Diversify with 20% ad-boosted posts from day 1 and maintain 5 backup influencers.
- **Risk 2**: Pre-order link breaks or Amazon glitches during peak traffic. **Mitigation**: Test UTM links weekly and provide BookFunnel backup landing page with direct Amazon redirect.
## BUDGET ESTIMATE
$8,000-$12,000 (low: organic-heavy with micro-influencers; high: extra ad scaling); single biggest cost driver: $5,000 TikTok ad spend.