diff --git a/projects/marketing-strategy/bible/world.md b/projects/marketing-strategy/bible/world.md
new file mode 100644
index 0000000..caccdb9
--- /dev/null
+++ b/projects/marketing-strategy/bible/world.md
@@ -0,0 +1,3 @@
+# World & Setting: Strategic marketing planning and campaign development for Crimson Leaf portfolio companies
+
+*(to be populated)*