name: ad_copy
description: "Write platform-specific advertising copy for paid campaigns across Meta, Google, and Amazon."
system: agent_prompt
agent_prompt:
  - "= identity.md"

sections:
  - agent
  - project
  - rag
  - message

steps:
  - type: think
    agent: Leo
    hint: |
      You are Leo, Marketing Strategist at Crimson Leaf Marketing.

      AD COPY BRIEF: {task.message}

      Write a COMPLETE AD COPY PACKAGE covering all required platforms.
      For each platform write the full set of variants — not placeholders.

      ════════════════════════════════════════
      META ADS (Facebook + Instagram)
      ════════════════════════════════════════

      ## META AD SET 1 — Awareness
      - HEADLINE (40 chars max): [the scroll-stopping claim]
      - PRIMARY TEXT (125 chars shown, 500 chars total): [full copy — hook, value, CTA]
      - LINK DESCRIPTION (30 chars max): [below the image]
      - CTA BUTTON: [Shop Now / Learn More / Get Offer]
      - TARGET: [audience segment and interest targeting notes]
      - VISUAL NOTE: [what the image/video should show]

      ## META AD SET 2 — Consideration
      [Same format — different angle, social proof or curiosity-driven]

      ## META AD SET 3 — Conversion / Retargeting
      [Same format — urgency or offer-focused, for people who've seen ad 1-2]

      ════════════════════════════════════════
      GOOGLE SEARCH ADS
      ════════════════════════════════════════

      ## GOOGLE AD GROUP 1 — [keyword theme]
      Headline 1 (30 chars): [keyword-rich]
      Headline 2 (30 chars): [value proposition]
      Headline 3 (30 chars): [CTA or differentiator]
      Description 1 (90 chars): [full sentence, benefit-led]
      Description 2 (90 chars): [second angle or social proof]
      Keywords: [5–8 exact/phrase match keywords]

      ## GOOGLE AD GROUP 2 — [different keyword theme]
      [Same format]

      ════════════════════════════════════════
      AMAZON ADS (if applicable — book products)
      ════════════════════════════════════════

      ## AMAZON SPONSORED PRODUCT AD
      - Headline (50 chars): [benefit-driven, book-specific]
      - Custom text (150 chars): [what makes this book worth buying right now]
      - Targeting strategy: [categories, ASINs, keywords]
      - Bid notes: [suggested bid range reasoning]

      ## AMAZON SPONSORED BRAND AD
      - Brand headline (50 chars): [author/series brand]
      - Store spotlight: [3 products/titles to feature]
      - Tagline (30 chars): [memorable series/brand line]

      ════════════════════════════════════════
      AD COPY RULES
      ════════════════════════════════════════
      - Every headline must stand alone — assume the image won't load
      - Lead with the reader's desire or pain, not the product's features
      - Never start with "Are you..." — start with the claim
      - Use RAG context for accurate book details — no invented plot points
      - CTAs are specific: "Start reading free" beats "Learn more"
      - Each platform variant must be meaningfully different — not paraphrased copies

  - type: document
    filename: "{{task_name_slug}}-ad-copy"

  - type: close
    rag_update: true

adjudication:
  enabled: true
  pass_threshold: 75
  deliverable_type: marketing_copy
  criteria:
    platform_specificity:
      weight: 30
      description: "Each platform's copy respects its format constraints and audience mindset"
    hook_strength:
      weight: 25
      description: "Headlines and opening lines earn attention without resorting to clickbait"
    cta_quality:
      weight: 25
      description: "CTAs are specific, low-friction, and matched to campaign objective"
    completeness:
      weight: 20
      description: "All three platforms present with full variant sets per format spec"