5a93b1ebe0
Agents: - Maya: Director of Marketing Operations (genesis, marketing_campaign, planning) - Leo: Senior Marketing Strategist (campaign_strategy, market_research) - Zara: Lead Creative Copywriter (social_media_pack, email_campaign, press_release) Templates: - genesis.yml: routes InputFromUser intake to marketing_campaign or planning - marketing_campaign.yml: full go-to-market plan → spawns social/email/press tasks - social_media_pack.yml: Instagram/TikTok/LinkedIn/X content pack (Zara) - email_campaign.yml: 5+ email sequence for launch/campaign (Zara) - press_release.yml: AP-style press release (Zara)
66 lines
2.2 KiB
YAML
66 lines
2.2 KiB
YAML
name: email_campaign
|
|
description: "Write a complete email marketing sequence for a product launch or campaign."
|
|
system: agent_prompt
|
|
agent_prompt:
|
|
- "= identity.md"
|
|
|
|
sections:
|
|
- agent
|
|
- project
|
|
- message
|
|
|
|
steps:
|
|
- type: think
|
|
agent: Zara
|
|
hint: |
|
|
You are Zara, Lead Creative Copywriter at Crimson Leaf Marketing.
|
|
|
|
CAMPAIGN BRIEF: {task.prompt}
|
|
|
|
Write a COMPLETE EMAIL MARKETING SEQUENCE. For each email include:
|
|
- EMAIL #: [sequence number and send timing, e.g. "Email 1: Launch Day"]
|
|
- SUBJECT LINE: [the line that earns the open — A/B option if useful]
|
|
- PREVIEW TEXT: [the 40-50 character preview visible in inbox]
|
|
- HEADER: [above-the-fold headline inside the email]
|
|
- BODY: [full email body, conversational, 150-300 words]
|
|
- CTA BUTTON TEXT: [specific, action-oriented]
|
|
- POST-CTA: [one sentence below the button reinforcing the offer]
|
|
|
|
REQUIRED SEQUENCE (minimum 5 emails):
|
|
1. Launch Day — main announcement, full value pitch
|
|
2. Day 3 — social proof or early reader reaction
|
|
3. Day 7 — last chance for launch discount/bonus (if applicable)
|
|
4. Week 3 — long-form value email (why this book/product matters)
|
|
5. Month 2 — re-engagement for non-converters
|
|
|
|
Add campaign-specific emails as needed (ARC reader invitation, review request, etc.)
|
|
|
|
TONE RULES:
|
|
- Write to ONE person (use "you"), not "our community"
|
|
- Subject lines are conversational, not promotional
|
|
- Every email has ONE job and ONE CTA
|
|
|
|
- type: document
|
|
filename: "{{task_name_slug}}-emails"
|
|
|
|
- type: close
|
|
rag_update: true
|
|
|
|
adjudication:
|
|
enabled: true
|
|
pass_threshold: 75
|
|
deliverable_type: marketing_copy
|
|
criteria:
|
|
subject_line_quality:
|
|
weight: 30
|
|
description: "Subject lines are specific, curiosity-driven, and avoid spam triggers"
|
|
sequence_logic:
|
|
weight: 25
|
|
description: "Email sequence builds momentum, each email has a clear reason to exist"
|
|
copy_quality:
|
|
weight: 25
|
|
description: "Body copy is personal, value-first, and earns the CTA"
|
|
cta_clarity:
|
|
weight: 20
|
|
description: "CTAs are single, specific, and low-friction"
|