90 lines
2.9 KiB
YAML
90 lines
2.9 KiB
YAML
name: campaign_strategy
|
|
description: "Write a detailed tactical strategy plan for one specific campaign execution task (influencer outreach, analytics setup, evergreen content, retargeting, giveaways, etc.)."
|
|
debug: true
|
|
system: agent_prompt
|
|
agent_prompt:
|
|
- "= identity.md"
|
|
|
|
sections:
|
|
- agent
|
|
- project
|
|
- rag
|
|
- message
|
|
- instructions
|
|
|
|
steps:
|
|
- type: think
|
|
agent: Leo
|
|
hint: |
|
|
You are Leo, Senior Campaign Strategist at Crimson Leaf Marketing.
|
|
|
|
STRATEGY BRIEF: {task.message}
|
|
|
|
Write a COMPLETE TACTICAL STRATEGY DOCUMENT for this specific campaign initiative.
|
|
Structure your response with these sections:
|
|
|
|
## OBJECTIVE
|
|
One clear, measurable goal for this initiative. What does success look like in 90 days?
|
|
|
|
## TARGET AUDIENCE
|
|
Who specifically are we reaching with this initiative? Be precise:
|
|
- Primary segment: demographics, platform, emotional state, buying stage
|
|
- Key insight: what do they need to see/hear/feel to act?
|
|
|
|
## TACTICAL PLAN
|
|
Step-by-step execution plan. For each step:
|
|
- STEP: [what to do, specifically]
|
|
- OWNER: [who executes -- author, agency, VA, or platform]
|
|
- TIMELINE: [when, relative to campaign phases]
|
|
- TOOL/PLATFORM: [what software, service, or channel]
|
|
|
|
## CONTENT REQUIREMENTS
|
|
List any content pieces this tactic needs (copy, graphics, templates, scripts).
|
|
For each piece: format, word/character count, platform, and who writes it.
|
|
|
|
## SUCCESS METRICS
|
|
Exactly 3 KPIs:
|
|
- Metric name
|
|
- How to measure it
|
|
- Baseline (estimated) and 90-day target
|
|
|
|
## RISK & MITIGATION
|
|
Top 2 risks and a one-sentence mitigation for each.
|
|
|
|
## BUDGET ESTIMATE
|
|
Rough cost range (low/high) with the single biggest cost driver.
|
|
|
|
RULES:
|
|
- Be specific -- no generic advice. Every recommendation must be actionable.
|
|
- Pull context from the RAG memory for book/campaign details.
|
|
- If the brief is for a book launch, tie every step back to the book's audience and themes.
|
|
- Use real platform names, real tools, and real tactics -- no placeholder language.
|
|
|
|
- type: document
|
|
filename: "{{task_name_slug}}-strategy"
|
|
|
|
- type: reply
|
|
target: channel
|
|
channel_name: "crimson_leaf_marketing:live-feed"
|
|
|
|
- type: close
|
|
rag_update: true
|
|
|
|
adjudication:
|
|
enabled: true
|
|
pass_threshold: 75
|
|
deliverable_type: strategy_document
|
|
criteria:
|
|
specificity:
|
|
weight: 30
|
|
description: "Every tactic is actionable and specific -- no vague recommendations"
|
|
completeness:
|
|
weight: 25
|
|
description: "All required sections present with substantive content"
|
|
audience_alignment:
|
|
weight: 25
|
|
description: "Strategy is tailored to the book/campaign audience, not generic"
|
|
measurability:
|
|
weight: 20
|
|
description: "KPIs are concrete, measurable, and tied to the objective"
|