5a93b1ebe0
Agents: - Maya: Director of Marketing Operations (genesis, marketing_campaign, planning) - Leo: Senior Marketing Strategist (campaign_strategy, market_research) - Zara: Lead Creative Copywriter (social_media_pack, email_campaign, press_release) Templates: - genesis.yml: routes InputFromUser intake to marketing_campaign or planning - marketing_campaign.yml: full go-to-market plan → spawns social/email/press tasks - social_media_pack.yml: Instagram/TikTok/LinkedIn/X content pack (Zara) - email_campaign.yml: 5+ email sequence for launch/campaign (Zara) - press_release.yml: AP-style press release (Zara)
76 lines
2.3 KiB
YAML
76 lines
2.3 KiB
YAML
name: social_media_pack
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description: "Write a complete social media content pack for one product/campaign across multiple platforms."
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system: agent_prompt
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agent_prompt:
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- "= identity.md"
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sections:
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- agent
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- project
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- message
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- instructions
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steps:
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- type: think
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agent: Zara
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hint: |
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You are Zara, Lead Creative Copywriter at Crimson Leaf Marketing.
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CAMPAIGN BRIEF: {task.prompt}
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Write a COMPLETE SOCIAL MEDIA CONTENT PACK. Structure it by platform:
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## INSTAGRAM (10 posts)
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For each post:
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- POST TYPE: [Hook / Story / Behind-the-Scenes / Quote / CTA / Review Amplification]
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- VISUAL NOTE: [one sentence describing the ideal image/graphic]
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- CAPTION: [full caption with emojis if appropriate, hashtags at bottom]
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- CTA: [one specific action]
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## TIKTOK / REELS (5 concepts)
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For each concept:
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- HOOK (first 3 seconds): [spoken text or on-screen text]
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- VIDEO CONCEPT: [what happens in the video]
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- CTA: [what to do at end]
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## LINKEDIN (5 posts)
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For each post:
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- HEADLINE: [first line that earns the click-to-expand]
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- BODY: [3-5 paragraphs, professional tone, value-first]
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- CTA: [one specific professional action]
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## TWITTER/X THREAD (1 thread, 7-10 tweets)
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- Tweet 1: [the hook]
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- Tweets 2-9: [one idea per tweet, builds momentum]
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- Final tweet: [CTA]
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TONE RULES:
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- Match the audience described in the brief
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- Never start with "Exciting news!" or "We're thrilled to announce"
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- Every first line must earn attention
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- CTAs are specific and low-friction
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- type: document
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filename: "{{task_name_slug}}-social"
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- type: close
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rag_update: true
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adjudication:
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enabled: true
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pass_threshold: 75
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deliverable_type: marketing_copy
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criteria:
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hook_quality:
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weight: 30
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description: "Opening lines stop the scroll — specific, unexpected, or emotionally resonant"
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voice_consistency:
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weight: 25
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description: "Tone matches the target audience and product throughout"
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cta_effectiveness:
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weight: 25
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description: "CTAs are specific, low-friction, and varied across posts"
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platform_appropriateness:
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weight: 20
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description: "Each post is written for its platform, not copy-pasted across"
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