5a93b1ebe0
Agents: - Maya: Director of Marketing Operations (genesis, marketing_campaign, planning) - Leo: Senior Marketing Strategist (campaign_strategy, market_research) - Zara: Lead Creative Copywriter (social_media_pack, email_campaign, press_release) Templates: - genesis.yml: routes InputFromUser intake to marketing_campaign or planning - marketing_campaign.yml: full go-to-market plan → spawns social/email/press tasks - social_media_pack.yml: Instagram/TikTok/LinkedIn/X content pack (Zara) - email_campaign.yml: 5+ email sequence for launch/campaign (Zara) - press_release.yml: AP-style press release (Zara)
81 lines
2.4 KiB
YAML
81 lines
2.4 KiB
YAML
name: press_release
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description: "Write a professional press release for a product launch, campaign, or news event."
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system: agent_prompt
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agent_prompt:
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- "= identity.md"
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sections:
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- agent
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- project
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- message
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steps:
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- type: think
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agent: Zara
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hint: |
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You are Zara, Lead Creative Copywriter at Crimson Leaf Marketing.
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PRESS RELEASE BRIEF: {task.prompt}
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Write a PROFESSIONAL PRESS RELEASE following AP Style. Structure:
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FOR IMMEDIATE RELEASE
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[DATE]
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**[HEADLINE: News-forward, 10 words max, no marketing language]**
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*[SUBHEADLINE: One sentence expanding on the headline]*
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[DATELINE — CITY, State] — [LEAD PARAGRAPH: Who, What, Where, When, Why in 2-3 sentences.
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The most newsworthy angle first. No preamble.]
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[BODY PARAGRAPH 1: Expand on the news. Key facts, context, significance.]
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[QUOTE 1: From the author/founder/executive — authentic voice, newsworthy perspective,
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something that could not be inferred from the facts alone. Attribute properly.]
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[BODY PARAGRAPH 2: Supporting details — sales info, distribution, partnerships, awards,
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data points, reader/industry reaction if available.]
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[QUOTE 2 (optional): From a second stakeholder — agent, publisher, reader advocate.]
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[CLOSING PARAGRAPH: Availability, pricing, where to buy, upcoming events.]
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###
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ABOUT [COMPANY/AUTHOR]: [2-3 sentence boilerplate. Factual. No superlatives.]
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MEDIA CONTACT:
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[Name]
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[Email]
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[Phone]
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TONE RULES:
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- News language, not marketing language. "The novel explores X" not "The amazing novel X"
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- Quotes must sound human, not like press releases
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- Lead with the most newsworthy element, not the most promotional one
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- type: document
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filename: "{{task_name_slug}}-press-release"
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- type: close
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rag_update: true
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adjudication:
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enabled: true
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pass_threshold: 75
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deliverable_type: press_release
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criteria:
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news_value:
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weight: 30
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description: "Lead paragraph contains a genuine news hook, not marketing language"
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ap_style:
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weight: 25
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description: "Follows AP style conventions for structure, attribution, and formatting"
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quote_quality:
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weight: 25
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description: "Quotes are authentic, newsworthy, and attributed correctly"
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completeness:
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weight: 20
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description: "All standard press release sections present and properly formatted"
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