5a93b1ebe0
Agents: - Maya: Director of Marketing Operations (genesis, marketing_campaign, planning) - Leo: Senior Marketing Strategist (campaign_strategy, market_research) - Zara: Lead Creative Copywriter (social_media_pack, email_campaign, press_release) Templates: - genesis.yml: routes InputFromUser intake to marketing_campaign or planning - marketing_campaign.yml: full go-to-market plan → spawns social/email/press tasks - social_media_pack.yml: Instagram/TikTok/LinkedIn/X content pack (Zara) - email_campaign.yml: 5+ email sequence for launch/campaign (Zara) - press_release.yml: AP-style press release (Zara)
76 lines
3.0 KiB
YAML
76 lines
3.0 KiB
YAML
name: marketing_campaign
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description: "Full go-to-market campaign — research → strategy → spawn execution tasks (social, email, press release, ad copy)."
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system: agent_prompt
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agent_prompt:
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- "= identity.md"
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sections:
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- agent
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- project
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- roster
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- message
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- instructions
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steps:
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- type: think
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agent: Maya
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hint: |
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You are Maya, Director of Marketing Operations.
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CAMPAIGN BRIEF: {task.prompt}
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Write a complete CAMPAIGN STRATEGY DOCUMENT covering:
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1. PRODUCT SUMMARY: What are we marketing? Key selling points in 2-3 sentences.
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2. TARGET AUDIENCE: Primary (who we spend money to reach) + 1-2 secondary segments.
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For each: age range, platforms they use, purchasing triggers, emotional state.
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3. MESSAGING PILLARS: Exactly 3 core messages every piece of content must reinforce.
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4. CHANNEL PLAN: For each channel, list: platform, content type, frequency, owner agent.
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Required channels: Instagram/TikTok (visual), LinkedIn (professional), Email (warm list),
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Press (credibility). Add others if relevant.
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5. CAMPAIGN PHASES:
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- Pre-Launch (2 weeks before): teasers, ARC/early access offers, influencer outreach
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- Launch Week: daily posts, email blast, press release, ads
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- Post-Launch (weeks 2-8): reviews amplification, community engagement, retargeting
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- Long-Term (months 3-12): evergreen content, reader community, backlist marketing
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6. SUCCESS METRICS: 3 measurable KPIs with baseline and target.
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7. EXECUTION TASKS: List every piece of content needed (social media pack, email sequence,
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press release, ad copy, author bio/media kit). Assign each to Maya, Leo, or Zara.
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- type: package
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packet_type: PlanningResponsePacket
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schema:
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tasks:
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- task_name: "string — descriptive name, e.g. 'Social Media Pack: The Starfall Accord Launch'"
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description: "string — full brief for this content piece: product, audience, channel, phase, tone, CTA, word count"
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agents:
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- "string — Zara (for copy/creative), Leo (for strategy/research)"
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task_type: "string — one of: social_media_pack, email_campaign, press_release, ad_copy, campaign_strategy"
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priority: 2
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max_tasks: 8
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insert_children: true
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- type: document
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filename: "{{task_name_slug}}-strategy"
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- type: close
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rag_update: true
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adjudication:
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enabled: true
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pass_threshold: 75
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deliverable_type: strategy_document
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criteria:
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audience_clarity:
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weight: 25
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description: "Target audiences are specific, actionable, and well-differentiated"
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channel_strategy:
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weight: 25
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description: "Channel recommendations are platform-appropriate and justified"
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messaging_coherence:
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weight: 25
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description: "Messaging pillars are distinct, memorable, and consistently applied"
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execution_completeness:
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weight: 25
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description: "All campaign phases covered with concrete deliverables and owners"
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