71 lines
2.2 KiB
YAML
71 lines
2.2 KiB
YAML
name: email_campaign
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description: "Write a complete email marketing sequence for a product launch or campaign."
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debug: true
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system: agent_prompt
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agent_prompt:
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- "= identity.md"
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sections:
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- agent
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- project
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- message
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steps:
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- type: think
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agent: Zara
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hint: |
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You are Zara, Lead Creative Copywriter at Crimson Leaf Marketing.
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CAMPAIGN BRIEF: {task.message}
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Write a COMPLETE EMAIL MARKETING SEQUENCE. For each email include:
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- EMAIL #: [sequence number and send timing, e.g. "Email 1: Launch Day"]
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- SUBJECT LINE: [the line that earns the open — A/B option if useful]
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- PREVIEW TEXT: [the 40-50 character preview visible in inbox]
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- HEADER: [above-the-fold headline inside the email]
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- BODY: [full email body, conversational, 150-300 words]
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- CTA BUTTON TEXT: [specific, action-oriented]
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- POST-CTA: [one sentence below the button reinforcing the offer]
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REQUIRED SEQUENCE (minimum 5 emails):
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1. Launch Day — main announcement, full value pitch
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2. Day 3 — social proof or early reader reaction
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3. Day 7 — last chance for launch discount/bonus (if applicable)
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4. Week 3 — long-form value email (why this book/product matters)
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5. Month 2 — re-engagement for non-converters
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Add campaign-specific emails as needed (ARC reader invitation, review request, etc.)
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TONE RULES:
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- Write to ONE person (use "you"), not "our community"
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- Subject lines are conversational, not promotional
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- Every email has ONE job and ONE CTA
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- type: document
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filename: "{{task_name_slug}}-emails"
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- type: close
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rag_update: true
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adjudication:
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enabled: true
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pass_threshold: 75
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deliverable_type: marketing_copy
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criteria:
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subject_line_quality:
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weight: 30
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description: "Subject lines are specific, curiosity-driven, and avoid spam triggers"
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debug: true
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sequence_logic:
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weight: 25
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description: "Email sequence builds momentum, each email has a clear reason to exist"
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debug: true
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copy_quality:
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weight: 25
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description: "Body copy is personal, value-first, and earns the CTA"
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debug: true
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cta_clarity:
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weight: 20
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description: "CTAs are single, specific, and low-friction"
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debug: true
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