79 lines
3.0 KiB
YAML
79 lines
3.0 KiB
YAML
name: marketing_campaign
|
|
description: "Full go-to-market campaign -- research -> strategy -> spawn execution tasks (social, email, press release, ad copy)."
|
|
debug: true
|
|
system: agent_prompt
|
|
agent_prompt:
|
|
- "= identity.md"
|
|
|
|
sections:
|
|
- agent
|
|
- project
|
|
- roster
|
|
- message
|
|
- instructions
|
|
|
|
steps:
|
|
- type: think
|
|
agent: Maya
|
|
hint: |
|
|
You are Maya, Director of Marketing Operations.
|
|
|
|
CAMPAIGN BRIEF: {task.message}
|
|
|
|
Write a complete CAMPAIGN STRATEGY DOCUMENT covering:
|
|
|
|
1. PRODUCT SUMMARY: What are we marketing? Key selling points in 2-3 sentences.
|
|
2. TARGET AUDIENCE: Primary (who we spend money to reach) + 1-2 secondary segments.
|
|
For each: age range, platforms they use, purchasing triggers, emotional state.
|
|
3. MESSAGING PILLARS: Exactly 3 core messages every piece of content must reinforce.
|
|
4. CHANNEL PLAN: For each channel, list: platform, content type, frequency, owner agent.
|
|
Required channels: Instagram/TikTok (visual), LinkedIn (professional), Email (warm list),
|
|
Press (credibility). Add others if relevant.
|
|
5. CAMPAIGN PHASES:
|
|
- Pre-Launch (2 weeks before): teasers, ARC/early access offers, influencer outreach
|
|
- Launch Week: daily posts, email blast, press release, ads
|
|
- Post-Launch (weeks 2-8): reviews amplification, community engagement, retargeting
|
|
- Long-Term (months 3-12): evergreen content, reader community, backlist marketing
|
|
6. SUCCESS METRICS: 3 measurable KPIs with baseline and target.
|
|
7. EXECUTION TASKS: List every piece of content needed (social media pack, email sequence,
|
|
press release, ad copy, author bio/media kit). Assign each to Maya, Leo, or Zara.
|
|
|
|
- type: package
|
|
packet_type: PlanningResponsePacket
|
|
schema:
|
|
tasks:
|
|
- task_name: "string -- descriptive name, e.g. 'Social Media Pack: The Starfall Accord Launch'"
|
|
description: "string -- full brief for this content piece: product, audience, channel, phase, tone, CTA, word count"
|
|
debug: true
|
|
agents:
|
|
- "string -- Zara (for copy/creative), Leo (for strategy/research)"
|
|
task_type: "string -- one of: social_media_pack, email_campaign, press_release, ad_copy, author_bio, campaign_strategy"
|
|
priority: 2
|
|
max_tasks: 8
|
|
insert_children: true
|
|
|
|
- type: document
|
|
filename: "{{task_name_slug}}-strategy"
|
|
|
|
- type: close
|
|
rag_update: true
|
|
|
|
adjudication:
|
|
enabled: true
|
|
pass_threshold: 75
|
|
deliverable_type: strategy_document
|
|
criteria:
|
|
audience_clarity:
|
|
weight: 25
|
|
description: "Target audiences are specific, actionable, and well-differentiated"
|
|
channel_strategy:
|
|
weight: 25
|
|
description: "Channel recommendations are platform-appropriate and justified"
|
|
messaging_coherence:
|
|
weight: 25
|
|
description: "Messaging pillars are distinct, memorable, and consistently applied"
|
|
execution_completeness:
|
|
weight: 25
|
|
description: "All campaign phases covered with concrete deliverables and owners"
|
|
debug: true
|