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crimson_leaf_marketing/projects/marketing-strategy/project.yml

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project_id: "a930e3ee-bcfe-44ed-8e2c-477ea24d0ebb"
name: "Marketing Strategy"
slug: marketing-strategy
status: active
goal: >
Overarching marketing strategy development for Crimson Leaf Publishing titles.
This project produces market research reports, competitive analysis, audience
positioning documents, and multi-title campaign plans that guide how CL books
are launched and promoted across Amazon KDP, Kindle Unlimited, Wattpad, and
social channels. Output feeds directly into the book-marketing-agency project
for execution.
intents:
- keyword: campaign_strategy
description: Develop a full launch or series campaign strategy
template: campaign_strategy
- keyword: campaign_review
description: Review and critique a campaign strategy or execution
template: campaign_review
- keyword: press_release
description: Write a press release for a title or company announcement
template: press_release
- keyword: social_media_pack
description: Create a social media content pack for a title or campaign
template: social_media_pack