c946ddffc7
- Add templates/competitive_analysis.yml: Sloane's 2x WebSearch competitor matrix pipeline - Rewrite templates/market_intelligence.yml: 2x WebSearch, 6-section document, dispatch removed duplicate block - Add dispatch tail to templates/opportunity_scan.yml: 2x market_intelligence enqueue_strategy - Add dispatch tail to templates/marketing_review.yml: competitive_analysis enqueue_strategy - Add competitive_analysis to agents/sloane/agent.yml supported_templates Co-authored-by: Copilot <223556219+Copilot@users.noreply.github.com>
149 lines
4.5 KiB
YAML
149 lines
4.5 KiB
YAML
name: competitive_analysis
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description: "Sloane researches a specific competitor, niche, or channel gap with web search and produces a competitor matrix document with CL positioning recommendation."
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debug: true
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model: power
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system: agent_prompt
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agent_prompt:
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- "= identity.md"
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sections:
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- agent
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- project
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- rag
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- message
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- instructions
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steps:
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- type: think
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max_tokens: 200
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output_key: search_query_1
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hint: |
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The competitor or market segment to research is described in the task message above.
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Formulate ONE precise web search query to find:
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- Direct competitors in this niche: product names, companies, pricing
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- Amazon, app store, or marketplace listings for this product type
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Output ONLY the search query. Nothing else.
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- type: tool
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capability: Tool_WebSearcher
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input_from: search_query_1
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mode: research
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max_results: 6
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fetch_pages: 3
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optional: true
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output_key: competitor_data_1
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- type: think
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max_tokens: 200
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output_key: search_query_2
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hint: |
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Your first search found competitor products and pricing.
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Now formulate ONE focused query to find:
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- How competitors position and market themselves (channels, messaging, audience)
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- Customer reviews, complaints, or unmet needs in this niche
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Output ONLY the search query. Nothing else.
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- type: tool
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capability: Tool_WebSearcher
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input_from: search_query_2
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mode: research
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max_results: 5
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fetch_pages: 2
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optional: true
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output_key: competitor_data_2
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- type: think
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max_tokens: 6000
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output_key: competitor_matrix
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hint: |
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You are Sloane, Director of Marketing & Brand Strategy at Crimson Leaf Holdings.
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Produce a competitor matrix document for the niche described in the task message.
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=== COMPETITOR DATA (products / pricing) ===
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{competitor_data_1}
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=== END COMPETITOR DATA ===
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=== AUDIENCE / POSITIONING DATA ===
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{competitor_data_2}
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=== END AUDIENCE DATA ===
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Cite every data point with [Title](URL) inline.
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If research is empty, note it and use structural analysis -- do NOT invent facts.
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Structure the document exactly as follows:
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# Competitive Analysis: [niche/topic from task message]
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---
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## 1. Competitor Matrix
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| Competitor | Product | Price | Audience | Strengths | Weaknesses |
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|------------|---------|-------|----------|-----------|------------|
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[Fill in 3-5 rows from research. Use real names and real prices where found.]
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## 2. Market Gaps
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- [What none of the above competitors do well]
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- [Underserved audience segments]
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- [Channels or formats competitors ignore]
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## 3. CL Differentiation Opportunity
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- Entry point: [specific niche CL could own]
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- Unique angle: [what would make CL's offering distinct]
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- Required capabilities: [what CL needs to execute this]
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## 4. Recommended Positioning
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- Target customer: [specific description]
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- Core message: [one sentence value proposition]
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- Primary channel: [where to reach this audience]
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- Secondary channel: [backup channel]
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## 5. Distribution Channels Competitors Use
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[List channels found in research: social platforms, newsletters, communities, etc.]
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## 6. Recommendation
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PURSUE / MONITOR / PASS
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Rationale: [2-3 sentences backed by data from the analysis above]
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---
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## Sources
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[List all cited URLs with titles]
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- type: document
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source_step: competitor_matrix
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dest_path: "deliverables/competitive-analysis/competitive-analysis-{task.id}.md"
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commit_msg: "research: competitive analysis task={task.id}"
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- type: close
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rag_update: true
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- type: reply
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target: channel
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channel_name: "crimson_leaf:live-feed"
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hint: |
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Write a 2-3 line summary of the competitive analysis just completed.
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Include: what niche was analyzed, the recommendation (PURSUE/MONITOR/PASS),
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and the single most important gap found.
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Keep it tight and action-oriented.
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adjudication:
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enabled: true
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pass_threshold: 70
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deliverable_type: analysis
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criteria:
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specificity:
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weight: 40
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description: "Named competitors with real product/price data from web search -- not vague category descriptions"
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gap_clarity:
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weight: 35
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description: "Market gaps clearly identified with evidence from research -- white space is specific and actionable"
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actionability:
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weight: 25
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description: "CL positioning recommendation is concrete and feasible given current capabilities"
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