staging: 9c6be8d3-5b85-40c9-8126-63d91c0b559f_01.md task=9c6be8d3-5b85-40c9-8126-63d91c0b559f
This commit is contained in:
PAE
@@ -0,0 +1,47 @@
|
|||||||
|
## OBJECTIVE
|
||||||
|
Drive 3,000 pre-order sales for "The Last Alchemist" by Alex Rivera (YA fantasy novel about a teen discovering forbidden alchemy in a dystopian world) via Amazon and Bookshop.org within 90 days of launch, measured by tracked affiliate links and sales dashboard reports.
|
||||||
|
|
||||||
|
## TARGET AUDIENCE
|
||||||
|
- **Primary segment**: Teens aged 13-18 (Gen Z fantasy readers), active on TikTok and Instagram Reels; emotionally hooked by themes of self-discovery and rebellion; in awareness-to-consideration buying stage (browsing #BookTok trends but not yet committed).
|
||||||
|
- **Key insight**: They need to feel the thrill of forbidden magic and empowerment through short, visually immersive teasers showing the protagonist's first alchemy spell, paired with "What if you could rewrite your fate?" hooks to spark FOMO and shares.
|
||||||
|
|
||||||
|
## TACTICAL PLAN
|
||||||
|
- **STEP**: Build a BookTok-optimized landing page with pre-order buttons, excerpt download (first chapter), and TikTok embed of teaser video; integrate pixel tracking for Amazon/Bookshop.
|
||||||
|
- **OWNER**: Agency (using no-code builder).
|
||||||
|
- **TIMELINE**: Week 1 (pre-launch phase).
|
||||||
|
- **TOOL/PLATFORM**: Carrd.co for page, Google Analytics + Amazon Affiliate API for tracking, TikTok Pixel.
|
||||||
|
- **STEP**: Produce and post 15x 15-second TikTok/Reels videos: 5 hero clips (alchemy spell fails turning epic), 5 character intros, 5 "duet this with your potion" UGC prompts; use trending #BookTok sounds like "Golden Hour" remix.
|
||||||
|
- **OWNER**: VA (video editor).
|
||||||
|
- **TIMELINE**: Weeks 2-4 (tease phase), posting 3x/week.
|
||||||
|
- **TOOL/PLATFORM**: CapCut for editing, TikTok/Instagram native upload.
|
||||||
|
- **STEP**: Launch $5K TikTok Ads campaign targeting "fantasy books" interests + lookalikes from #BookTok influencers (e.g., @bookishnerd's audience); A/B test 3 ad creatives driving to landing page.
|
||||||
|
- **OWNER**: Agency (ads manager).
|
||||||
|
- **TIMELINE**: Weeks 5-12 (launch + sustain phase).
|
||||||
|
- **TOOL/PLATFORM**: TikTok Ads Manager, Pixel for conversion tracking.
|
||||||
|
- **STEP**: Partner with 10 micro-influencers (5k-20k followers in YA fantasy niche, e.g., @ya_bookdragon); send ARCs for unboxing videos + swipe-up pre-order links.
|
||||||
|
- **OWNER**: Author (outreach) + Agency (contracts).
|
||||||
|
- **TIMELINE**: Weeks 3-6 (amplify phase).
|
||||||
|
- **TOOL/PLATFORM**: Aspire.io for influencer discovery, Google Forms for ARC requests.
|
||||||
|
- **STEP**: Run weekly email nurture sequence to 5k existing author subscribers: Day 1 welcome with excerpt, Day 7 spell-casting quiz, Day 14 pre-order incentive (signed bookmark).
|
||||||
|
- **OWNER**: Agency.
|
||||||
|
- **TIMELINE**: Ongoing from Week 2.
|
||||||
|
- **TOOL/PLATFORM**: ConvertKit for automations.
|
||||||
|
|
||||||
|
## CONTENT REQUIREMENTS
|
||||||
|
- **Teaser Video Series (15x)**: 15-sec vertical MP4, 100% visual with text overlays (20 words max), for TikTok/Instagram Reels; VA edits from author-provided raw footage.
|
||||||
|
- **Landing Page Copy**: 400-word hero section + 200-word excerpt; persuasive, urgent tone; Agency writes, optimized for mobile.
|
||||||
|
- **Email Sequence Templates (3x)**: HTML emails, 150-250 words each + GIFs of alchemy effects; includes pre-order buttons; Agency writes.
|
||||||
|
- **Influencer Brief & ARC Cover Letter**: 1-page Google Doc template (300 words) with dos/don'ts, hashtags (#LastAlchemistARC), disclosure rules; Author customizes per influencer.
|
||||||
|
- **Ad Creatives (3 variants)**: Static image + video combo, 5-sec hook text (10 words), CTA "Pre-order Now"; Canva PNG/MP4, 1080x1920; Agency designs.
|
||||||
|
|
||||||
|
## SUCCESS METRICS
|
||||||
|
- **Pre-Order Sales**: Track via Amazon Associates dashboard + Bookshop.org affiliate reports; baseline 0, 90-day target 3,000.
|
||||||
|
- **Landing Page Conversions**: Measure opt-ins/pre-orders via Google Analytics goals; baseline 2%, 90-day target 8%.
|
||||||
|
- **Video Engagement Rate**: TikTok/Instagram Insights for views-to-likes/shares ratio; baseline 5%, 90-day target 12%.
|
||||||
|
|
||||||
|
## RISK & MITIGATION
|
||||||
|
- **Risk 1**: Low ad performance due to TikTok algorithm changes favoring non-promo content. **Mitigation**: Allocate 20% of ad budget to organic-style UGC ads and pivot to Instagram Reels if CTR <1% after 7 days.
|
||||||
|
- **Risk 2**: Influencer delays or non-delivery of content. **Mitigation**: Use Aspire.io contracts with 48-hour ARC review deadlines and 5 backup influencers pre-vetted.
|
||||||
|
|
||||||
|
## BUDGET ESTIMATE
|
||||||
|
$8,000-$12,000 (low/high); single biggest cost driver: TikTok Ads at $5,000-$7,000 for 90-day spend.
|
||||||
Reference in New Issue
Block a user