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## OBJECTIVE
Drive 3,000 verified sales of "Echoes of the Lost" (historical mystery novel by Elena Vargas) on Amazon Kindle and paperback within 90 days post-launch, measured via Amazon KDP dashboard sales reports, equating to a 150% increase from the author's prior book launch of 1,200 units.
## TARGET AUDIENCE
- **Primary segment**: Women aged 35-55, avid mystery readers on Facebook and BookBub (high engagement with historical fiction groups), in the awareness-to-consideration buying stage, feeling intrigued by unsolved historical puzzles but overwhelmed by generic thrillers lacking emotional depth.
- **Key insight**: They need to see authentic 1920s-era visuals and hear teasers evoking "What if your family hid a century-old secret?" to feel personally compelled to one-click buy for escapist immersion tied to the book's theme of hidden immigrant family legacies.
## TACTICAL PLAN
- **STEP**: Set up Facebook Ads campaign targeting lookalike audiences based on fans of authors like Kate Morton and Rhys Bowen; create 3 ad sets (awareness video, consideration carousel, conversion single-image) with A/B testing on headlines like "Uncover Your Hidden Past in 1920s Shadows."
- **OWNER**: Agency (Leo to brief, VA executes)
- **TIMELINE**: Week 1 (pre-launch phase)
- **TOOL/PLATFORM**: Facebook Ads Manager, Pixel installed on author's Linktree sales page
- **STEP**: Launch BookBub Featured Deal for Kindle edition at $0.99 discount, notifying 1M+ subscribers in historical mystery category.
- **OWNER**: Author (submits via BookBub dashboard)
- **TIMELINE**: Week 4 (launch week)
- **TOOL/PLATFORM**: BookBub Author Portal
- **STEP**: Run 5-day Amazon Ads Sponsored Products campaign on automatic targeting for keywords "historical mystery 1920s women secrets," scaling budget daily based on ACOS under 40%.
- **OWNER**: Agency (VA monitors)
- **TIMELINE**: Weeks 5-13 (post-launch sustain phase)
- **TOOL/PLATFORM**: Amazon Advertising Console
- **STEP**: Host 3 live Facebook/Instagram sessions in "Historical Fiction Lovers" groups (10k+ members each), reading Chapter 1 excerpt and Q&A on book themes.
- **OWNER**: Author (agency preps script)
- **TIMELINE**: Weeks 2, 6, 10 (build-up, launch, sustain)
- **TOOL/PLATFORM**: Facebook Live, Instagram Live
- **STEP**: Build and segment email list of 2,000 prior readers/fans via author's website popup, sending 4 nurture sequences teasing book secrets.
- **OWNER**: Agency (VA sets up)
- **TIMELINE**: Weeks 1-12 (ongoing)
- **TOOL/PLATFORM**: Mailchimp
## CONTENT REQUIREMENTS
- **Ad Creatives (Facebook)**: 9 images/carousels (1200x628px JPEG), 100-125 characters copy each; Facebook/Instagram; agency VA designs in Canva, Leo approves copy.
- **Video Teaser (15-30s)**: MP4 with 1920s stock footage overlaying voiceover "Your family's secrets await"; Facebook/YouTube; agency hires Fiverr freelancer ($50), author records VO.
- **BookBub Deal Blurb**: 200-word HTML email template with buy links and excerpt; BookBub; author writes, agency formats.
- **Live Session Script**: 800-word outline with 3 hooks tied to immigrant legacy theme, polls, and CTA; Facebook/Instagram; Leo writes.
- **Email Sequence Templates (4 emails)**: 300 words each, subject lines under 50 chars, with Canva hero images; Mailchimp; Leo writes copy, VA designs.
## SUCCESS METRICS
- **Amazon Sales Volume**: Track daily units sold via KDP Reports; baseline 10/week, 90-day target 3,000 total.
- **Facebook Ads ROAS**: Measure revenue/ad spend in Ads Manager; baseline 1.5x, 90-day target 3x.
- **Email Open-to-Sale Conversion**: Calculate (sales from tracked links / opens) in Mailchimp/Amazon Attribution; baseline 2%, 90-day target 5%.
## RISK & MITIGATION
- **Risk 1**: Low BookBub deal acceptance due to category saturation. **Mitigation**: Pre-apply in Week 1 with author's 4.2 Goodreads avg rating and comp titles, while preparing Goodreads giveaways as backup.
- **Risk 2**: Ad fatigue from repetitive creatives causing CPC spike. **Mitigation**: Rotate 3 new creative sets every 14 days based on Facebook Insights performance data, pausing underperformers at 50% budget threshold.
## BUDGET ESTIMATE
$2,500-$4,000 (low: organic-heavy; high: aggressive ads); single biggest cost driver: Facebook Ads spend ($1,500-$2,500 at $10-15/day scaling to $50/day).