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## OBJECTIVE
Drive 5,000 pre-orders and 1,000 Day 1 sales for "Echoes of Eternity" (sci-fi romance by debut author Mia Reynolds) via a 90-day TikTok BookTok influencer amplification initiative, measured by aggregated sales data from BookFunnel links and Amazon KDP dashboard, achieving a 20x ROAS on ad spend.
## TARGET AUDIENCE
- **Primary segment**: Women aged 25-40, active on TikTok (daily users, 1k+ followers in #BookTok niche), emotionally invested in escapist romance with speculative elements (e.g., time-travel tropes), in the awareness-to-consideration buying stage (have read similar authors like Rebecca Yarros or Sarah J. Maas but not yet committed to pre-orders).
- **Key insight**: They need to feel the "heart-pounding emotional pull" of forbidden love across timelines through raw, unfiltered creator reactions (e.g., "tear-jerking twists") to trigger impulse pre-orders via easy swipe-up links.
## TACTICAL PLAN
- **STEP**: Identify and shortlist 50 micro-influencers (5k-50k followers) in #BookTok with 10%+ ER on romance/sci-fi ARCs; use hashtag search for "time travel romance" and "emotional BookTok recs".
- **OWNER**: Agency (Leo team)
- **TIMELINE**: Days 1-7 (Phase 1: Research)
- **TOOL/PLATFORM**: TikTok Creator Marketplace + Heepsy for influencer analytics.
- **STEP**: Pitch personalized ARC bundles (digital + signed paperback) to top 20 influencers, including custom one-sheet with 3 teaser quotes tied to book's timeline-hopping romance theme.
- **OWNER**: Author + VA
- **TIMELINE**: Days 8-14 (Phase 1: Outreach)
- **TOOL/PLATFORM**: Google Sheets for tracking + Email via Gmail with Streak CRM extension.
- **STEP**: Launch influencer video series: 10 creators post 3x/week unboxing/reaction videos using #EchoesOfEternityChallenge (duet format showing "favorite timeline twist").
- **OWNER**: Influencers (monitored by agency)
- **TIMELINE**: Days 15-60 (Phase 2: Amplification)
- **TOOL/PLATFORM**: TikTok + BookFunnel for ARC delivery and pre-order tracking links.
- **STEP**: Boost top 5 performing videos with $0.50-$1.00 CPM TikTok ads targeting "BookTok engagers" lookalikes, A/B testing hooks like "What if you could relive your greatest love?" vs. "Time travel gone wrong."
- **OWNER**: Agency
- **TIMELINE**: Days 30-75 (Phase 2: Paid Boost)
- **TOOL/PLATFORM**: TikTok Ads Manager.
- **STEP**: Compile UGC into email nurture sequence and TikTok stitch compilation video; drive to Amazon pre-order page.
- **OWNER**: VA
- **TIMELINE**: Days 76-90 (Phase 3: Conversion Close)
- **TOOL/PLATFORM**: Mailchimp + CapCut for video editing.
## CONTENT REQUIREMENTS
- **Influencer Pitch Email**: 250-word HTML template with book cover embed, 3 pull quotes (e.g., "A love that defies time—gut-wrenching and addictive"), TikTok bio link instructions; platform: Email; who writes: Agency (Leo).
- **ARC One-Sheet PDF**: 1-page Canva design (300 DPI), 150 words: synopsis, comp titles (Maas/Yarros), challenge script prompt; platform: Digital download; who writes: Author.
- **TikTok Video Script Template**: 15-second hook (e.g., "This book's time-loop romance BROKE me—duet if you've read it!"), 100 characters; platform: TikTok text overlay; who writes: Influencers (guided by agency template).
- **Ad Creative Assets**: 5 vertical video variants (9:16, 15s), using stock time-portal graphics + book trailer clip; platform: TikTok Ads; who writes/edits: Agency via CapCut.
- **Email Nurture Sequence**: 3 emails (500 words total), subject lines like "Don't Miss the Time-Travel Twist Everyone's Raving About"; platform: Mailchimp; who writes: VA (author-approved).
## SUCCESS METRICS
- **Pre-Order Volume**: Track unique BookFunnel link clicks/conversions; baseline: 0; 90-day target: 5,000.
- **TikTok ER on Boosted Content**: Measure views/engagements ratio via TikTok Analytics; baseline: 2%; 90-day target: 8%.
- **ROAS on TikTok Ads**: Sales attributed via UTM pixels divided by ad spend (Amazon KDP dashboard); baseline: N/A; 90-day target: 20x.
## RISK & MITIGATION
- **Risk 1**: Low influencer response rates due to saturated BookTok space. **Mitigation**: Offer $50 Amazon gift card incentives for confirmed posts, prioritizing 100% response from initial 50 via follow-up DMs on Day 10.
- **Risk 2**: Algorithm deprioritization of salesy content. **Mitigation**: Enforce 80/20 authentic reaction-to-promo ratio in videos, seeding with 10 agency test posts to benchmark ER before boosting.
## BUDGET ESTIMATE
$3,500-$6,000 (low: organic influencer focus; high: full ad scaling); single biggest cost driver: TikTok Ads at $2,000-$4,000 for 4M impressions.