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# Campaign Strategy Document: "Whispers of the Forgotten Realm" Book Launch
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**Prepared by: Maya, Director of Marketing Operations**
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**Client: Elena Voss (Debut Fantasy Romance Author)**
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**Campaign Overview:** Full-spectrum launch campaign for *Whispers of the Forgotten Realm*, a gripping fantasy romance blending epic world-building, forbidden love, and themes of self-discovery. Budget: $15K. Timeline: Pre-Launch starts Oct 1, Launch Oct 15.
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## 1. PRODUCT SUMMARY
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*Whispers of the Forgotten Realm* is a debut fantasy romance novel by Elena Voss, following a young healer who uncovers ancient magic in a war-torn realm, igniting a passionate romance with a brooding warrior king. Key selling points: Immersive world-building with LGBTQ+ representation and empowering female lead; binge-worthy plot twists perfect for fans of Sarah J. Maas and Rebecca Yarros; professionally edited with stunning cover art, available in ebook ($4.99), paperback ($14.99), and audiobook.
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## 2. TARGET AUDIENCE
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**Primary: Fantasy Romance Enthusiasts (80% budget allocation)**
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- Age: 18-35
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- Platforms: Instagram, TikTok, BookTok
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- Purchasing triggers: Author newsletters, TikTok virality, ARC reviews, discounted pre-orders
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- Emotional state: Seeking escapism, craving emotional depth and "enemies-to-lovers" tropes during stressful times
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**Secondary 1: Professional Bookstagrammers/BookTokers (15% budget)**
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- Age: 25-40
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- Platforms: Instagram, TikTok
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- Purchasing triggers: Influencer endorsements, giveaways, affiliate links
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- Emotional state: Passionate about community sharing, excited by exclusive access
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**Secondary 2: B2B Literary Professionals (5% budget)**
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- Age: 30-50
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- Platforms: LinkedIn, Email
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- Purchasing triggers: Author platform growth, review copies for blogs/podcasts
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- Emotional state: Opportunity-driven, focused on scalable author careers
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## 3. MESSAGING PILLARS
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Every piece of content must reinforce these **exactly 3** core messages:
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1. **Epic Escape:** Dive into a richly woven fantasy world where magic and romance collide for unforgettable thrills.
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2. **Empowered Love:** Celebrate fierce heroines and passionate, inclusive romances that inspire self-discovery.
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3. **Must-Read Addiction:** Twists that keep you up all night—perfect for your next BookTok obsession.
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## 4. CHANNEL PLAN
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| Channel | Platform | Content Type | Frequency | Owner Agent |
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|---------|----------|--------------|-----------|-------------|
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| **Visual/Social** | Instagram/TikTok | Reels/Stories (teasers, character aesthetics, BookTok trends), static posts (quotes, covers), Lives (author Q&A) | 5x/week (3 TikTok, 2 IG) | Zara |
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| **Professional** | LinkedIn | Posts (author journey, industry insights), articles (fantasy trends), connection outreach | 3x/week | Leo |
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| **Warm List** | Email (Klavyio/Mailchimp) | Newsletters (ARC sign-ups, launch alerts, exclusive excerpts) | 1x/week + 3 blasts (pre-launch, launch, post) | Maya |
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| **Credibility** | Press (PR Newswire, book blogs) | Press releases, media kits, guest posts on sites like Goodreads/Booksirens | 1x/phase + ongoing pitches | Maya |
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| **Additional: Paid Ads** | Facebook/Instagram Ads, Amazon Ads | Retargeting carousels (cover reveals, reviews), lookalike audiences | Daily during Launch/Post-Launch ($5K budget) | Leo |
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| **Additional: Community** | Goodreads/Reader Groups (Facebook/Discord) | Giveaways, AMAs, review threads | 2x/week | Zara |
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## 5. CAMPAIGN PHASES
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**Pre-Launch (Oct 1-14: 2 weeks before)**
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- Teasers: Moody aesthetic Reels/Stories on IG/TikTok (e.g., realm maps, character moodboards).
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- ARC/early access offers: Email sign-up for 500 ARCs via Booksirens/StoryOrigin; influencer outreach to 50 BookTokers (10K+ followers).
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- Build hype: LinkedIn author intro post, Goodreads giveaway setup.
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**Launch Week (Oct 15-21)**
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- Daily posts: Coordinated IG/TikTok blitz (5/day), Live launch party.
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- Email blast: "Launch Day Alert" to 5K warm list with 20% pre-order discount.
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- Press release: Distribute via PR Newswire to 100+ outlets; paid Amazon/FB ads ($2K).
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- Influencer unboxings/reviews.
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**Post-Launch (Oct 22 - Dec 9: Weeks 2-8)**
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- Reviews amplification: Share top ARC reviews on social; retargeting ads to site visitors.
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- Community engagement: Reader polls, fan art contests on Discord/Goodreads.
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- Email nurture: "What Readers Are Saying" sequence with UGC.
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**Long-Term (Jan - Sep: Months 3-12)**
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- Evergreen content: Monthly "Realm Lore" TikToks, podcast guest spots.
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- Reader community: Build Elena's Discord (aim 1K members), backlist teases if sequels planned.
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- Sustained ads: Low-budget evergreen Amazon targeting similar authors.
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## 6. SUCCESS METRICS
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1. **Pre-Orders/Sales:** Baseline: 0 | Target: 2,500 units (track via BookFunnel/KU dashboard).
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2. **Engagement Rate:** Baseline: 2% (current IG/TikTok) | Target: 8% across social (likes/comments/shares via analytics).
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3. **Email/List Growth:** Baseline: 5K subscribers | Target: +3K new sign-ups (10K total via Klaviyo metrics).
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## 7. EXECUTION TASKS
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- **Social Media Pack (30 posts/Reels: teasers, quotes, graphics):** Zara
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- **Email Sequence (6 emails: welcome, ARC invite, launch blast, review request, nurture, evergreen):** Maya
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- **Press Release (2 versions: launch + 1-month update):** Maya
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- **Ad Copy (10 variants for FB/Amazon: headlines, images, CTAs):** Leo
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- **Author Bio/Media Kit (PDF: bio, headshots, fact sheet, interview Qs):** Maya
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- **Influencer Outreach List (50 targets + DM templates):** Zara
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- **Goodreads Giveaway Setup + Review Thread Posts:** Leo
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- **Content Calendar (Google Sheet: full timeline):** Maya
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- **Review Amplification Graphics (20 reader quote cards):** Zara
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- **Discord Community Setup + Welcome Kit:** Leo
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**Next Steps:** Schedule team sync Oct 1. All assets due by Sep 30. Questions? Reply here.
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**Approved by Maya**
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