staging: 05b1f8e7-72c9-423e-a984-8ad17e751c1e_01.md task=05b1f8e7-72c9-423e-a984-8ad17e751c1e
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## OBJECTIVE
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Secure 5,000 pre-order sales on Amazon for "Midnight Heist" (techno-thriller by Alex Rivera about corporate espionage in AI firms) within 90 days via a targeted BookTok influencer amplification campaign, measured by Amazon KDP dashboard sales reports.
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## TARGET AUDIENCE
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- **Primary segment**: Women 28-45, US-based, active BookTok users (daily TikTok scrollers with 1k+ followers on average), thriller enthusiasts in the consideration buying stage (have read similar authors like Freida McFadden, showing "want to read" on Goodreads).
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- **Key insight**: They crave high-stakes plot twists with relatable female protagonists fighting "the system," so they need to feel the adrenaline rush via 15-second video hooks revealing AI betrayal scenes to trigger impulse pre-orders.
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## TACTICAL PLAN
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- **STEP**: Set up dedicated BookTok account (@MidnightHeistBook) optimized with thriller-themed bio ("AI steals your soul. Pre-order now #BookTok #TechnoThriller"), profile pic of neon-lit cityscape, and linktree to Amazon pre-order page.
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- **OWNER**: Agency
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- **TIMELINE**: Day 1 (Pre-Launch Phase: Days 1-14)
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- **TOOL/PLATFORM**: TikTok app, Linktree
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- **STEP**: Identify and outreach to 50 mid-tier BookTok influencers (10k-100k followers, 5%+ engagement on thrillers) via DMs with personalized pitch: "Your vid on Freida McFadden blew up—want ARC of Midnight Heist for review?"
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- **OWNER**: VA
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- **TIMELINE**: Days 3-10 (Pre-Launch Phase)
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- **TOOL/PLATFORM**: TikTok Creator Marketplace, Google Sheets for tracking
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- **STEP**: Send ARCs (digital PDFs via BookFunnel) to 20 confirmed influencers; require unboxing/review video posting with #MidnightHeist #ThrillerTok and Amazon link.
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- **OWNER**: Author
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- **TIMELINE**: Days 11-20 (Launch Phase: Days 15-45)
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- **TOOL/PLATFORM**: BookFunnel, Amazon KDP for pre-order link
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- **STEP**: Launch 3x/week organic videos from agency account: duets with influencer content, plot teaser stitches, and "what if your boss was AI?" trends; boost top 5 videos with $10/day TikTok ads targeting thriller interests.
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- **OWNER**: Agency
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- **TIMELINE**: Days 15-90 (Launch & Sustain Phases)
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- **TOOL/PLATFORM**: TikTok Ads Manager, CapCut for editing
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- **STEP**: Run weekly Amazon ad retargeting to TikTok traffic (lookalike audiences from link clicks) with "Swipe up if AI scares you" video ads driving to pre-order.
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- **OWNER**: Agency
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- **TIMELINE**: Days 30-90 (Sustain Phase: Days 46-90)
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- **TOOL/PLATFORM**: Amazon Sponsored Products, TikTok Pixel via Facebook Events Manager
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- **STEP**: Monitor and repost top UGC (user-generated content) from influencers/readers, adding agency commentary like "This twist had me shook #MidnightHeist."
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- **OWNER**: VA
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- **TIMELINE**: Ongoing, weekly review Sundays
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- **TOOL/PLATFORM**: TikTok Analytics, Later for scheduling
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## CONTENT REQUIREMENTS
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- **Teaser Video Script**: 15-30 sec TikTok script with voiceover hook ("Your AI coworker knows your secrets..."), 150 words max; format: text overlay + eerie music; platform: TikTok; who writes: Agency.
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- **Influencer Pitch DM Template**: 100-character personalized DM; format: Text; platform: TikTok DMs; who writes: VA (using Google Sheet variables).
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- **ARC Cover Graphic**: 1080x1080 PNG with "Exclusive ARC - Review by [Date]" stamp; format: Static image; platform: BookFunnel landing; who writes: Agency (via Canva).
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- **Ad Creative Bundle**: 5 video variants (15-sec each) of protagonist reveal scenes; format: MP4; word count: 50 spoken + captions; platform: TikTok/Amazon Ads; who writes: Agency (script) + Author (footage approval).
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- **UGC Repost Captions**: 20 templates like "Reader reaction to Chapter 3 twist! Link in bio #BookTok"; format: 280 chars; platform: TikTok; who writes: Agency.
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## SUCCESS METRICS
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- **Pre-Order Sales**: Track via Amazon KDP dashboard; baseline: 0; 90-day target: 5,000.
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- **TikTok Video Views**: Measure organic + paid views in TikTok Analytics; baseline: 0; 90-day target: 1,000,000.
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- **Influencer Conversion Rate**: # of pre-orders from tracked Amazon links (UTM-tagged) divided by influencer video views; baseline: N/A; 90-day target: 0.5%.
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## RISK & MITIGATION
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- **Risk 1**: Low influencer response rate due to saturated BookTok. **Mitigation**: Pre-qualify via engagement scans on recent thriller vids and offer $50 Amazon gift card incentive for confirmed posts.
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- **Risk 2**: Algorithm suppression from low initial engagement. **Mitigation**: Seed with 10 agency test videos in first week using trending #ThrillerTok sounds to hit 10k views before influencer drop.
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## BUDGET ESTIMATE
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$2,500-$4,500 (low/high); single biggest cost driver: TikTok ad spend ($1,500-$3,000 for 90 days at $10-20 CPM targeting).
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