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## OBJECTIVE
Achieve 2,500 pre-order sales for "Echoes of Eternity" (YA fantasy by Sarah Linden, themes of self-discovery and hidden magic in a modern world) on Amazon within 90 days, measured via Amazon KDP pre-order dashboard, representing a 5x lift from the author's current 500-book monthly baseline.
## TARGET AUDIENCE
- **Primary segment**: Females aged 16-24, active on TikTok (daily users averaging 90+ minutes), in the U.S., emotionally in a "dreamer" state seeking escapism from school/work stress, at the awareness-to-interest buying stage (have read similar YA fantasy like "Fourth Wing" but not yet committed to pre-orders).
- **Key insight**: They need to feel the thrill of personal empowerment through short, visually immersive clips showing the protagonist's "magic awakening" moment, evoking FOMO on joining a "secret magical world" community to drive wishlist adds and pre-orders.
## TACTICAL PLAN
- **STEP**: Research and curate 50 trending #BookTok sounds/hashtags (e.g., "fantasy aesthetic," "magical girl transformation") and create 20 original 15-second teaser videos featuring AI-generated visuals of the book's magic scenes synced to viral audio.
- **OWNER**: Agency (video editor)
- **TIMELINE**: Days 1-7 (Phase 1: Prep)
- **TOOL/PLATFORM**: CapCut for editing, TikTok Creative Center for trends.
- **STEP**: Set up TikTok account optimization (@EchoesEternityBook) with bio link to Amazon pre-order page via Linktree, post 5 videos/day, and run Spark Ads boosting top 10 organic videos to target "YA fantasy" interests.
- **OWNER**: VA (daily posting/scheduling)
- **TIMELINE**: Days 8-30 (Phase 2: Launch & Amplify)
- **TOOL/PLATFORM**: TikTok Ads Manager, Later for scheduling.
- **STEP**: Partner with 15 micro-influencers (10k-50k followers in #BookTok niche, e.g., @fantasybookbabe) for sponsored unboxings/reviews; send ARCs via BookFunnel.
- **OWNER**: Agency (outreach)
- **TIMELINE**: Days 15-45 (Phase 3: Influencer Push)
- **TOOL/PLATFORM**: Aspire.io for influencer discovery, BookFunnel for ARC delivery.
- **STEP**: Launch TikTok-to-Amazon retargeting via Pixel tracking; create a landing page with pre-order incentives (e.g., free digital map of the book's world).
- **OWNER**: Agency (tech setup)
- **TIMELINE**: Days 31-60 (Phase 4: Conversion)
- **TOOL/PLATFORM**: TikTok Pixel + Amazon Attribution, Carrd for landing page.
- **STEP**: Analyze weekly performance, A/B test top videos (e.g., voiceover vs. text overlay), and scale budget to winners; run a live TikTok Q&A with author on Day 75.
- **OWNER**: Agency (analytics)
- **TIMELINE**: Days 61-90 (Phase 5: Optimize & Close)
- **TOOL/PLATFORM**: TikTok Analytics dashboard, Google Analytics for link traffic.
## CONTENT REQUIREMENTS
- **Video Teasers (20 pieces)**: 15-second vertical MP4, 0 words (music-driven with on-screen text overlays max 50 characters), TikTok-native, written/directed by Agency creative team.
- **Influencer Brief/Script (1 template)**: Google Doc script with 3 talking points (e.g., "Share your 'magic awakening' moment"), 200 words, for email outreach, written by Agency strategist.
- **Landing Page Copy**: 400-word page with book blurb excerpt (200 words), pre-order CTA button, and incentive details, for Carrd, written by Author with Agency edits.
- **ARC Cover Letter**: 150-word PDF email template tying book themes to influencer's content, for BookFunnel, written by Agency.
- **Live Q&A Script**: 500-word outline with 10 audience questions on self-discovery themes, for TikTok Live, co-written by Author and Agency.
## SUCCESS METRICS
- **TikTok Video Views**: Track total views in TikTok Analytics; baseline 0, 90-day target 1,000,000.
- **Link Clicks to Amazon**: Measure via TikTok Pixel + Amazon Attribution Console; baseline 0, 90-day target 50,000.
- **Pre-Order Sales**: Direct count from Amazon KDP dashboard filtered by promo code; baseline 500/month, 90-day target 2,500.
## RISK & MITIGATION
- **Risk 1**: Low organic reach due to algorithm changes. **Mitigation**: Allocate 30% of ad budget to testing 5 new sounds weekly via TikTok Creative Center and pivot to top performer within 48 hours.
- **Risk 2**: Influencer no-shows or poor content quality. **Mitigation**: Require pre-approval of scripts and mock videos from influencers before ARC shipment, with 20% backup list ready via Aspire.io.
## BUDGET ESTIMATE
$4,000-$7,500 (low/high); single biggest cost driver: TikTok Ads spend ($2,500-$5,000 at $0.01-$0.02 per view targeting 250k+ impressions).