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## OBJECTIVE
Drive 3,000 pre-order sales on Amazon for "Echoes of the Forgotten Realm" by Alex Thorne within 90 days, measured via Amazon KDP dashboard sales reports, turning awareness into committed purchases for this epic fantasy debut centered on lost magic and ancient prophecies.
## TARGET AUDIENCE
- **Primary segment**: Fantasy enthusiasts aged 18-35 (60% women), active on TikTok (BookTok) and Instagram Reels, in the interest/awareness buying stage, feeling nostalgic for immersive worlds like "The Name of the Wind" but underserved by recent generic fantasy releases.
- **Key insight**: They need to feel the electric pull of rediscovering forbidden magic through teaser visuals of glowing runes and prophecy whispers, evoking "what if my life had hidden magic?" to spark binge-pre-order urgency.
## TACTICAL PLAN
**Phase 1: Setup (Days 1-14)**
- **STEP**: Create and optimize TikTok/Instagram business accounts with bio linking to Amazon pre-order page, profile pic of book cover with rune glow effect, and pinned video trailer.
**OWNER**: Agency (Leo). **TIMELINE**: Days 1-3. **TOOL/PLATFORM**: TikTok Business Center, Instagram Creator Studio.
- **STEP**: Run audience research via TikTok Analytics and Instagram Insights to identify top BookTok hashtags (#BookTokFantasy, #EpicFantasyReads) and peak posting times (7-9 PM EST).
**OWNER**: VA. **TIMELINE**: Days 4-7. **TOOL/PLATFORM**: TikTok Analytics, Instagram Insights.
**Phase 2: Content Blitz (Days 15-60)**
- **STEP**: Post 3x/week TikTok videos (15-30s): "Magic Reveal" teasers showing rune animations synced to prophecy voiceover, ending with Amazon pre-order swipe-up.
**OWNER**: Author (videos scripted by agency). **TIMELINE**: Days 15-60. **TOOL/PLATFORM**: TikTok, CapCut for editing.
- **STEP**: Boost top 20% performing videos with $10-50/day ads targeting "fantasy books" interests, lookalikes from BookTok influencers like @bookishnerd.
**OWNER**: Agency. **TIMELINE**: Days 20-60 (ongoing). **TOOL/PLATFORM**: TikTok Ads Manager.
- **STEP**: Cross-post Reels to Instagram, collaborate with 5 micro-influencers (10k-50k followers, fantasy niche) for 1 takeover video each featuring book excerpts.
**OWNER**: VA (outreach), influencers. **TIMELINE**: Days 30-50. **TOOL/PLATFORM**: Instagram DMs, Later for scheduling.
**Phase 3: Conversion Push (Days 61-90)**
- **STEP**: Launch 7-day TikTok challenge "#ForgottenRealmProphecy" where users duet video reciting a prophecy line, top 50 entries win signed ARCs.
**OWNER**: Agency. **TIMELINE**: Days 61-68. **TOOL/PLATFORM**: TikTok Duet feature.
- **STEP**: Email nurture sequence to 1,000 captured leads from link-in-bio opt-ins, with Day 1: teaser chapter, Day 3: prophecy quiz linking to pre-order.
**OWNER**: Author (copy), VA (setup). **TIMELINE**: Days 70-90. **TOOL/PLATFORM**: ConvertKit.
- **STEP**: Retarget ad sequence to video viewers with "Last Chance Pre-Order" dynamic ads showing cart abandonment reminder.
**OWNER**: Agency. **TIMELINE**: Days 75-90. **TOOL/PLATFORM**: TikTok Pixel on Amazon landing page.
## CONTENT REQUIREMENTS
- **TikTok/Instagram Video Teasers (20 pieces)**: 15-30s MP4, 100-150 words voiceover script (e.g., "Hear the prophecy that awakens lost magic..."), TikTok/Reels format (9:16), agency writes scripts, author films/performs.
- **Influencer Takeover Briefs (5 pieces)**: 1-page Google Doc template with excerpt (300 words from book Ch. 1), hashtags, CTA script ("Pre-order now!"), agency writes.
- **Challenge Assets (1 kit)**: Canva graphic kit (prophecy quote PNGs, 50 chars), rules video script (200 words), TikTok.
- **Email Sequence (5 emails)**: HTML templates, 200-400 words each (teaser, quiz embed via Typeform, urgency CTA), agency writes copy, themed to book's rune motifs.
- **Ad Creatives (10 variants)**: Static images (1080x1920px) and video bumps (5s), Canva, with Amazon URL overlay, agency designs.
## SUCCESS METRICS
- **Pre-Order Sales**: Track daily via Amazon KDP reports; baseline 0, 90-day target 3,000.
- **Video Views to Link Clicks Ratio**: Measure via TikTok Pixel and Bitly links; baseline 1%, 90-day target 5%.
- **Challenge Participation**: Count #ForgottenRealmProphecy duets via TikTok search; baseline 0, 90-day target 500.
## RISK & MITIGATION
- **Low Algorithm Pickup**: Algorithm favors established accounts; mitigate by seeding initial views via 3 paid promo boosts ($100 each) on Days 15-20 to hit 10k views threshold.
- **Influencer Flakiness**: Micro-influencers may ghost; mitigate by requiring 50% upfront payment via PayPal and contracts with 48-hour delivery clauses.
## BUDGET ESTIMATE
$4,500-$7,500 (low/high); single biggest cost driver: TikTok ads ($3,000-$5,000 for 40 days at $50-100/day CPM-optimized spend).