Bootstrap Crimson Leaf Marketing: agents (Maya, Leo, Zara) + 5 templates

Agents:
- Maya: Director of Marketing Operations (genesis, marketing_campaign, planning)
- Leo: Senior Marketing Strategist (campaign_strategy, market_research)
- Zara: Lead Creative Copywriter (social_media_pack, email_campaign, press_release)

Templates:
- genesis.yml: routes InputFromUser intake to marketing_campaign or planning
- marketing_campaign.yml: full go-to-market plan → spawns social/email/press tasks
- social_media_pack.yml: Instagram/TikTok/LinkedIn/X content pack (Zara)
- email_campaign.yml: 5+ email sequence for launch/campaign (Zara)
- press_release.yml: AP-style press release (Zara)

templates/social_media_pack.yml

@@ -0,0 +1,75 @@
+name: social_media_pack
+description: "Write a complete social media content pack for one product/campaign across multiple platforms."
+system: agent_prompt
+agent_prompt:
+  - "= identity.md"
+
+sections:
+  - agent
+  - project
+  - message
+  - instructions
+
+steps:
+  - type: think
+    agent: Zara
+    hint: |
+      You are Zara, Lead Creative Copywriter at Crimson Leaf Marketing.
+
+      CAMPAIGN BRIEF: {task.prompt}
+
+      Write a COMPLETE SOCIAL MEDIA CONTENT PACK. Structure it by platform:
+
+      ## INSTAGRAM (10 posts)
+      For each post:
+      - POST TYPE: [Hook / Story / Behind-the-Scenes / Quote / CTA / Review Amplification]
+      - VISUAL NOTE: [one sentence describing the ideal image/graphic]
+      - CAPTION: [full caption with emojis if appropriate, hashtags at bottom]
+      - CTA: [one specific action]
+
+      ## TIKTOK / REELS (5 concepts)
+      For each concept:
+      - HOOK (first 3 seconds): [spoken text or on-screen text]
+      - VIDEO CONCEPT: [what happens in the video]
+      - CTA: [what to do at end]
+
+      ## LINKEDIN (5 posts)
+      For each post:
+      - HEADLINE: [first line that earns the click-to-expand]
+      - BODY: [3-5 paragraphs, professional tone, value-first]
+      - CTA: [one specific professional action]
+
+      ## TWITTER/X THREAD (1 thread, 7-10 tweets)
+      - Tweet 1: [the hook]
+      - Tweets 2-9: [one idea per tweet, builds momentum]
+      - Final tweet: [CTA]
+
+      TONE RULES:
+      - Match the audience described in the brief
+      - Never start with "Exciting news!" or "We're thrilled to announce"
+      - Every first line must earn attention
+      - CTAs are specific and low-friction
+
+  - type: document
+    filename: "{{task_name_slug}}-social"
+
+  - type: close
+    rag_update: true
+
+adjudication:
+  enabled: true
+  pass_threshold: 75
+  deliverable_type: marketing_copy
+  criteria:
+    hook_quality:
+      weight: 30
+      description: "Opening lines stop the scroll — specific, unexpected, or emotionally resonant"
+    voice_consistency:
+      weight: 25
+      description: "Tone matches the target audience and product throughout"
+    cta_effectiveness:
+      weight: 25
+      description: "CTAs are specific, low-friction, and varied across posts"
+    platform_appropriateness:
+      weight: 20
+      description: "Each post is written for its platform, not copy-pasted across"